Habitat

BACKGROUND

Please describe your company and position.

I am the Director of PlusOne Moving

Describe what your company does in a single sentence.

We provide residential, commercial and long-distance moving services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Habitat to accomplish?

• Branding
• Website Design

SOLUTION

How did you find Habitat?

Referral

Why did you select Habitat over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Habitat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for this project included comprehensive brand development and marketing collateral design to establish a strong, cohesive identity for the company. This involved creating a professional logo that captures the brand’s core values and stands out across various platforms. In addition, a high-impact banner was designed for both digital and print use, ensuring consistent visual messaging whether displayed online, at events, or in physical locations. A key part of the project was also the design of truck graphics, thoughtfully crafted to maximize visibility and effectively promote the company while on the road.

The project also covered the complete design of a user-friendly, responsive website that highlights the company’s services, showcases its team, and builds trust through testimonials. Key deliverables included finalized logo files in multiple formats, print-ready banner artwork, detailed truck wrap graphics, and fully designed website pages with all supporting visual assets. Together, these elements provide the company with a polished, professional brand presence across all major customer touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcome of this project is a solid, professional brand that is set to scale. The cohesive visual identity across the logo, truck design, banner, and website positions the company strongly in the market and lays a clear foundation for future growth and expansion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly organized and efficient. They delivered all items on time, meeting each milestone exactly as outlined at the start of the project. Throughout the process, they were responsive and attentive, quickly addressing feedback and adapting designs to fit our evolving needs. This proactive approach made the entire experience smooth and ensured the final results matched our vision.

What was your primary form of communication with Habitat?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive about this company was how creative, hardworking, and professional they were throughout the entire project. They combined original ideas with a strong work ethic and consistently high standards, delivering results that not only met but exceeded our expectations. Their dedication and polished approach made the whole process seamless and inspiring.

Are there any areas for improvement or something Habitat could have done differently?

Everything was good

BACKGROUND

Please describe your company and position.

I am an executive at Cymbio AI LLC

Describe what your company does in a single sentence.

We provide AI & Recruting Services for Companies all over Germany.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Habitat to accomplish?

• We needed a design partner who could help us build an HR-focused solution tailored to the needs of a travel tech platform. Our aim was to streamline internal HR processes for teams managing high volumes of bookings, schedules, and contractor operations. Habitat’s task was to help us shape this idea into a tangible product through thoughtful design.

SOLUTION

How did you find Habitat?

• Online Search
• Referral
• Clutch Site

Why did you select Habitat over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Habitat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We kicked off with an intensive discovery phase to understand how HR operates in fast-paced travel companies. Habitat mapped out core user flows, from onboarding new agents to managing shift schedules and internal approvals. They designed intuitive dashboards, employee records, and task overviews, all optimized for operational clarity. Their work included both wireframes and high-fidelity designs, along with a flexible component system we could scale later.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We ended the project with a well-structured and highly usable Figma prototype that helped us validate the concept with HR leads from our pilot group. It’s also been a strong asset in conversations with strategic partners and investors, helping us clearly articulate our vision. If you're building tools that support real-world teams and want designs that work as well as they look, they’re the right fit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Habitat’s work process was efficient and transparent. We had weekly check-ins, fast response times, and a clear roadmap from day one. Everything was delivered according to schedule, and we always felt like they were fully engaged.

What was your primary form of communication with Habitat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Habitat's brought a sharp understanding of B2B software and an ability to simplify complex workflows without losing depth. It wasn’t just about pretty screens, they really helped us think through how this product could work in the real world.

Are there any areas for improvement or something Habitat could have done differently?

Everything went smoothly. We appreciated how much thought they put into both the big picture and the small details.

BACKGROUND

Please describe your company and position.

I am the Human Resources Manager of Accountables

Describe what your company does in a single sentence.

Accountables is a platform that connects Businesses with Elite Finance Teams using a transparent proprietary project allocation algorithm to find you the perfect match.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Habitat to accomplish?

• When we started working with Habitat, our goal was to create a digital experience for our client that felt as smart, refined, and trustworthy as the beauty tech products they offer. We weren’t looking for gimmicks or overly commercial visuals, we wanted a clean, educational platform that reflected the science behind our skincare and devices, while still feeling modern and elevated.

SOLUTION

How did you find Habitat?

• Online Search
• Referral
• Clutch Site

Why did you select Habitat over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Habitat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Habitat immediately understood that balance. They came in and helped to rethink everything, from how the products should be categorized, to how users could move through the site based on their skin goals and familiarity with tech. What really stood out was how they managed to create two seamless shopping experiences in parallel: one for our LED and microcurrent devices, and another for our skincare products. Both felt distinct yet unified under one brand system.

They also developed an onboarding flow that included a personalized skin routine builder. It’s now one of the most-used features on the site. Users answer a few questions and get a routine mapped out for them, combining devices and products that actually work together. The interface feels helpful, not pushy, and the recommendations have had a measurable impact on our average order value.

The product detail pages were another big success. Habitat designed them to be modular, with space for ingredient breakdowns, tech specs, application tips, and even user-generated content. We saw people spending way more time on those pages, diving deeper into the details. That mix of clean layout and rich content was exactly what we were hoping for. They also built in subtle micro-interactions and responsive motion that elevated the brand without slowing things down. It added that “tech feel” without being too much. Everything from the way a button responds on tap to how a quiz result loads was considered and intentional.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Post-launch, we saw a 28% increase in conversions, a 40% lift in bundled purchases, and more users coming back to explore new routines. It confirmed that we’d made the right choice in working with a Habitat’s team that could blend design, UX, and strategy so seamlessly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From a process standpoint, the Habitat’s team was reliable, clear in their communication, and always delivered when they said they would. We never felt like we had to chase them, they were on top of the work and genuinely invested in getting it right.

What was your primary form of communication with Habitat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to us most about Habitat was how deeply they understood the industry. They really immersed themselves in the nuances of beauty tech and evidence-based skincare. Their ability to translate complex product information into a simple, elegant user experience was exceptional. We also appreciated their attention to the emotional side of the journey, how to make users feel empowered, informed, and supported from the first click through to checkout.

Are there any areas for improvement or something Habitat could have done differently?

We couldn’t be happier with the result.

BACKGROUND

Please describe your company and position.

 I am the Country manager of a construction company 

Describe what your company does in a single sentence.

The company is the leading provider of green roofing systems, specializing in Intensive Roof Gardens and sustainable building solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Habitat to accomplish?

• We came to Habitat with an early-stage idea of our new project and a clear mission: to rethink how HR platforms for sustainable development could work if they were designed with actual people in mind. Not spreadsheets and clunky workflows, but clarity, focus, and maybe even a little charm. The product didn’t exist yet - no backend, no branding, no development - just an idea that needed to be shaped into something real, usable, and pitch-ready. Habitat helped us do exactly that.

SOLUTION

How did you find Habitat?

• Online Search
• Referral

Why did you select Habitat over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Habitat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Habitat helped us step back and look at the full picture: what HR teams actually need, what’s frustrating about the tools they’re using today, and how we could simplify the experience without oversimplifying the purpose. They guided us through research, personas, use cases, and then translated all of that into a smart, minimal interface that feels modern, but not cold.

The dashboard, the database, the core task flows - it all came together with a clear sense of logic and hierarchy. And even the little things, like tooltip copy or empty states, felt like they were written by someone who had actually used an HR tool before. That level of thoughtfulness is rare.

We also explored a mascot concept, a light, friendly assistant to guide users through the experience. While it won’t be part of the MVP (yet), it’s a great base for later. It was a nice surprise to see how Habitat brought personality into the product without ever making it feel like a gimmick.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result we have a clickable prototype that feels polished and scalable. We’ve already started using it in investor conversations, and the response has been overwhelmingly positive. The next phase will be gathering feedback from real HR teams, but we’re already seeing that the direction is solid.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Habitat felt easy and collaborative throughout. They communicated clearly, delivered on time, and always pushed us to think smarter about the product. 

What was your primary form of communication with Habitat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about Habitat was how deeply they got involved in shaping the product. They asked the right questions, challenged assumptions, and brought product thinking to the table in a way that felt collaborative and valuable. Their ability to blend clean, modern UX with subtle personality made the prototype feel both functional and genuinely enjoyable to use. Also, the way they handled microcopy and interface clarity showed real attention to detail and empathy for the end user.

Are there any areas for improvement or something Habitat could have done differently?

Honestly, no. The process felt smooth from beginning to end.

BACKGROUND

Please describe your company and position.

I am the Head of Product Growth of Bagel AI

Describe what your company does in a single sentence.

Bagel AI is the first AI-native Product Intelligence platform that automatically connects product decisions to revenue impact by surfacing insights from fragmented GTM data and embedding them into the tools teams already use.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Habitat to accomplish?

• Website Overhaul
• Mini Branding Project
• UI / UX

SOLUTION

How did you find Habitat?

• Referral
• Other

Why did you select Habitat over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Habitat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Habitat to bring its category-defining vision to life across digital and brand touchpoints. Our engagement focused on translating Bagel’s mission connecting product decisions to business outcomes into a cohesive, accessible, and high-impact online presence.

The project spanned four main areas:

1. Website Design and Development
Full Website Architecture: Planned and structured the entire website to communicate Bagel’s unique value to product, revenue, and customer teams.
UX Research & Strategy: Developed a user journey tailored to Bagel’s primary personas (e.g., CPOs, CROs), emphasizing clarity, outcomes, and engagement.
Custom UI Design: Designed responsive and conversion-oriented layouts with clear messaging hierarchy, interactive product storytelling, and tailored CTA moments.
End-to-End Development: Built a high-performance website optimized for SEO, mobile responsiveness, and ease of future content updates.
2. UI & UX Design System
Design System Creation: Developed a modular UI component library with consistent visual language and reusable design patterns.
Product Mockups & Screens: Delivered product UI mockups and demo screens used across the site and marketing materials, aligned with Bagel's platform interface.
Interactive Prototypes: Created high-fidelity clickable prototypes for stakeholder validation and development handoff.
3. Brand Identity & Messaging
Visual Identity System: Crafted a bold and confident brand identity reflecting Bagel’s positioning as the AI-native product intelligence leader. This included:

Logo system
Color palette
Typography
Iconography
Custom illustration style
Messaging Framework: Developed clear, conversational messaging and copy aligned with Bagel’s tone of voice — customer-obsessed, curious, and outcome-driven.
Tagline and Category Language: Introduced language for the new “AI Product Intelligence” category and refined positioning lines such as “The glue between product and GTM.”
4. Marketing & Brand Assets
Launch Collateral: Designed visuals for Bagel’s PR, investor materials, and launch campaigns (e.g., hero graphics, social banners, pitch decks).
Figma Toolkit: Delivered a fully organized Figma file containing all UI components, screens, and brand assets for ongoing internal use.
 
Key Deliverables:
Full multi-page website (designed and developed)
UX strategy and persona-informed user journey
Custom UI design system (buttons, forms, cards, tables, etc.)
Full brand identity (logo, color, typography, illustration, iconography)
Messaging and tone of voice documentation
High-fidelity product mockups and interactive prototypes
Launch-ready collateral assets (decks, visuals, social)
Organized, hand-off-ready Figma design files

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our work with Habitat translated directly into tangible results across brand perception, user engagement, and business outcomes. Key success metrics include:

1. Website Traffic & Engagement
+340% increase in website traffic within the first 60 days post-launch, driven by clearer messaging, improved UX, and optimized site structure.
Time on site increased by 2.7x, indicating higher content engagement and stronger narrative flow.
Bounce rate reduced by 38%, reflecting improved relevance and visitor retention.
2. Brand Recognition & Differentiation
Introduced a distinct visual identity that helped Bagel stand out in a crowded market of generic SaaS tools.
Helped solidify Bagel’s AI Product Intelligence category positioning, now echoed in investor decks, PR, and customer conversations.
The new identity was highlighted in Bagel’s $5.5M seed funding press release and used across investor and customer-facing assets.
3. Product-Led Conversions
Conversion rate increased by 4.1x on key CTA pages (e.g., “Book a Demo,” “Join Beta”) due to focused messaging, visual clarity, and guided user flow.
Newly designed site contributed to accelerated beta signups, supporting customer acquisition goals ahead of GA launch.
4. Internal Adoption & Scalability
Bagel’s internal teams adopted the new brand and UI toolkit immediately, enabling faster content production, better sales enablement, and consistent marketing execution across channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with the team was an absolute pleasure. They delivered every milestone on time (or ahead of schedule), with a clear sense of ownership and urgency. Their responsiveness was exceptional — communication felt immediate and thoughtful, with feedback loops that were fast, efficient, and collaborative.

Beyond just hitting deadlines, the process was genuinely fun and energizing. They quickly understood our needs, adapted to shifting priorities with minimal friction, and made the entire project feel like a creative partnership rather than a transaction.

Their ability to balance strategic thinking with hands-on execution made a huge difference. It felt like they were an extension of our team from day one.

What was your primary form of communication with Habitat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was the rare combination of speed and quality. The team moved incredibly fast without compromising on thoughtfulness or craft. From initial concepts to final delivery, everything was executed with a level of polish that usually takes twice as long.

They understood our vision instantly and translated it into high-impact design, messaging, and user experience — all in record time. That balance of velocity and excellence is hard to find, and it made a huge difference in our go-to-market momentum.

Are there any areas for improvement or something Habitat could have done differently?

No, they are AMAZING

BACKGROUND

Please describe your company and position.

I am the Clinical trial associate of Premier Research

Describe what your company does in a single sentence.

Clinical research on medications and medical devices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Habitat to accomplish?

• When we first reached out to the Habitat Design Agency, we needed a true partner who could help us shape our client’s entire presence from the ground up. Their brand focuses on anti-aging and longevity, built on real science, but they also wanted to connect emotionally with theirs audience and create an experience that felt both elevated and credible. Habitat understood that from the start and brought it to life in a way that exceeded expectations.

SOLUTION

How did you find Habitat?

• Online Search
• Referral
• Clutch Site

Why did you select Habitat over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Habitat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Habitat helped us and our client to define positioning in a crowded wellness space by researching the market, mapping our user personas, and identifying exactly how we could stand apart. What followed was a deep, thoughtful creative exploration that resulted in a brand identity that felt sleek, modern, and trustworthy - something that would resonate with health-conscious consumers who also care about design.

From packaging to the digital experience, every piece felt cohesive. The visual system was clean and sophisticated, with a futuristic edge that matched our vision of reversing time. The packaging in particular stood out - it looked premium and honest, which helped us build immediate trust. On the eCommerce side, the UX was smooth and intuitive, even though we had some fairly complex product stories to tell. Habitat found ways to simplify without ever dumbing it down, which was a major win for us.

They also layered in subtle motion - nothing overdone, just thoughtful micro-interactions and transitions that elevated the experience across the site. It gave the brand a polished feel without distracting from the substance. On the technical side, the handoff to development was seamless. Everything was well-documented, interactive where needed, and dev-ready.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching, we’ve received amazing feedback from our first clients and brand’s friends on the branding and site experiences. It’s helped us stand out in a competitive category and gave us the confidence to move forward with new products and marketing campaigns, knowing the foundation is strong and scalable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered on time, with clear communication and zero surprises. Habitat was always ahead of the game and incredibly collaborative throughout. We really felt like they were as invested in the outcome as we were.

What was your primary form of communication with Habitat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Habitat was their ability to blend strategy with creativity so effortlessly. They made sure it was rooted in real insights, with a deep understanding of both our audience and our product. Their creative direction felt bold, but never forced. They also had a unique ability to simplify really complex concepts without watering them down, which is rare. You could tell they genuinely cared about the end result and approached every stage of the project with both precision and heart. That level of thoughtfulness and ownership was what really set them apart. We’d recommend them in a heartbeat to any brand trying to walk that same line between science and story.

Are there any areas for improvement or something Habitat could have done differently?

Honestly, there’s nothing we would have changed.

BACKGROUND

Please describe your company and position.

I am an executive at NextGrowth Marketing

Describe what your company does in a single sentence.

My company offers digital marketing services, including web design, SEO, and ad campaign management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Habitat to accomplish?

• When we came to Habitat, we had a clear goal: turn our client platform into something more intelligent, more intuitive, and better aligned with the way modern freelancers and creators actually work. We had already built a strong product with a wide range of features — CRM, invoicing, contracts, project and time tracking, financial reporting — but the experience felt fragmented, especially across web and mobile. We needed to unify it all, and at the same time, bring our and client’s vision of an AI-powered personal CFO to life.

SOLUTION

How did you find Habitat?

• Online Search
• Referral
• Clutch Site

Why did you select Habitat over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Habitat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Habitat came on board to lead the full UX/UI redesign across our client platform. The scope was wide, and they handled it all — from research and strategy through to design systems and production-ready UI.

One of the biggest wins was the way they brought our “AI personal CFO” concept to life. They designed an intelligent dashboard that helped surface things like projected revenue, utilization rates, expenses, and cash flow — giving users an at-a-glance picture of their business health. They also built in dynamic onboarding flows that adjusted based on the user’s role, business type, and goals, which made the setup process feel much more personal and less overwhelming.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The output was polished and flexible. The design system Habitat delivered will support us as we continue to grow the product, and the consistency across web and mobile has already made a huge difference in how our client early users experience the platform. We’ve gotten a lot of great feedback from the testing team — especially around how much faster it is to send invoices, how easy it is to read financial summaries now, and how surprisingly useful the mobile app has become in the day-to-day.

One of our tested users said, “This is the first time I actually feel in control of my business finances,” which honestly felt like the best validation we could’ve asked for.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration with Habitat was fantastic. Every weekly check-in had clear progress, thoughtful feedback, and proactive suggestions. It never felt like we had to push them — they were fully in it with us, treating the product like their own.

What was your primary form of communication with Habitat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really impressed us was how quickly Habitat’s team  were able to absorb the complexity of what we had built. They dove into competitor research, analyzed user behavior, and ran workshops to help us define the real jobs our users were trying to get done. From there, they restructured the entire user flow, redesigned navigation, and mapped out a more intuitive experience for core tools.

Are there any areas for improvement or something Habitat could have done differently?

Overall, we couldn’t be happier with the work Habitat delivered. They brought structure, clarity, and creativity to a very complex product.

BACKGROUND

Please describe your company and position.

I am the Project Manager

Describe what your company does in a single sentence.

Development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Habitat to accomplish?

• Our client had a pretty ambitious idea — to build a modern, accessible trading platform for rare and precious metals. We wanted to take a traditionally opaque industry and make it feel transparent, premium, and easy to use for both everyday investors and institutions. It had to look sharp, perform well, and handle a ton of complex data without overwhelming anyone

SOLUTION

How did you find Habitat?

• Online Search
• Referral

Why did you select Habitat over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Habitat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Habitat helped us define user roles, map out key flows for shopping, selling, and investing, and rethink how our client users would move through the platform. They guided us and our client through everything from user journeys to interface structure, and honestly, just helped us make sense of what could have been a very chaotic product experience.

The UI design was exactly what we were hoping for — clean, trustworthy, and highly functional. They nailed the balance between clarity and sophistication. One feature client users especially love is the dark/light theme toggle, which was thoughtfully built into the system from the beginning. The motion work also brought the product to life in a subtle but impactful way. Nothing was overdone, but just enough animation to feel dynamic and polished.

We also had some stock-based 3D animation assets we wanted to reuse, and they managed to optimize and rework those in a way that made them feel custom, lightweight, and perfectly on-brand. The result is a web app that feels high-end, credible, and completely user-friendly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The feedback we’ve had from the testing group so far has been incredibly encouraging. Users have commented on how easy it is to compare products, understand certifications, and make confident investment decisions — something that’s not often said about metals trading.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the project, Habitat was sharp, reliable, and easy to work with. They were always quick to adapt when priorities shifted slightly. The full UI kit and they handed off to our dev team were well-documented and dev-ready, which made the transition super smooth.

What was your primary form of communication with Habitat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Habitat’s ability to balance product thinking with design execution. They were helping us build not just pretty UI wises, but something that made strategic sense for our client business and actually solved real user pain points

Are there any areas for improvement or something Habitat could have done differently?

Looking back, this was one of the most efficient and creatively satisfying projects we’ve worked on.

BACKGROUND

Please describe your company and position.

I am a Market Researcher for SMR

Describe what your company does in a single sentence.

Quantitative Market Research

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Habitat to accomplish?

• We brought in Habitat to help us design a completely custom AI-powered chatbot for our client e-commerce store. We weren’t looking for a plug-and-play solution, we needed something that could handle real customer conversations, integrate smoothly into our shopping flow, and feel like a true part of our brand

SOLUTION

How did you find Habitat?

• Online Search
• Referral
• Clutch Site

Why did you select Habitat over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Habitat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was big: the chatbot needed to manage product questions, order tracking, returns, and handoff to human agents when needed, plus we needed a dashboard for our support team and a scalable design system to support growth.

Habitat started by digging into our client support tickets to find the high-volume use cases and then helped us map conversation flows that felt natural but also efficient. They designed a conversational UI that worked across key pages like product, cart, and account, and made sure it looked and sounded like us. The bot responses were helpful but never robotic, and the fallback flows didn’t just dump users. There was logic for recovery and human handoff, which gave us a lot of confidence. The widget itself was lightweight and easy to embed, and it never got in the way of the shopping experience, which was a big win for us.

On the back end, Habitat designed a clean dashboard for the client team to monitor conversations, view sentiment and confidence scores, and flag areas where the bot needed refining. This gave the client support team more visibility and control than we had before, and it’s become a really valuable tool. The design system they handed over was also excellent: clear, well-documented, and scalable. Client developers had zero issues working with it

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since testing and launching, the bot is resolving the majority of incoming customer questions somewhere around 65% without any human support. Our client team has been able to focus on more complex issues, and the overall customer experience has improved. They’ve even used the chatbot in conversations with partners to demonstrate how we’re scaling support without scaling headcount, which says a lot.

The bot feels native. The interface, the logic, the tone… everything just fits. We’d absolutely recommend them to anyone who’s looking for a thoughtful, strategic design partner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the things we really appreciated was how proactive and on top of things the Habitat team was. They stayed on track, hit every deadline, and were always a few steps ahead in terms of thinking through edge cases. Their handoff was smooth, the design files were clean and logical.

What was your primary form of communication with Habitat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out right away was how intentional their approach was. Every step was designed to reflect our customer experience — not just technically, but tone-wise too. 

Are there any areas for improvement or something Habitat could have done differently?

As for things we wish had gone differently? Honestly—nothing. The process was smooth, the communication was solid, and the result exceeded expectations.

BACKGROUND

Please describe your company and position.

I am the Office Assistant of MDOT

Describe what your company does in a single sentence.

My company, the Michigan Department of Transportation (MDOT), oversees the planning, construction, maintenance, and safety of Michigan’s transportation systems, including highways, bridges, public transit, and railways.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Habitat to accomplish?

• When we began planning an internal educational platform for our department, we knew we needed more than just a basic learning portal.
• Our team was looking to create a digital environment tailored to the specific needs of transportation professionals — one that would simplify training delivery, centralize learning materials, and help us track certifications across a wide range of field and office roles.
• The system had to be scalable, user-friendly, and structured around our internal processes and compliance requirements. That’s why we chose the Habitat Design Agency to bring that vision to life.

SOLUTION

How did you find Habitat?

• Online Search
• Referral
• Clutch Site

Why did you select Habitat over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Habitat were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the start, Habitat approached the project with a clear understanding of the complexity and scope of public-sector environments. They took the time to learn about our internal training goals, compliance protocols, and audience needs — from field operators to administrative staff. The discovery phase included a series of workshops with our internal stakeholders and user interviews, which helped us surface key functionality gaps in our current system and opportunities to improve learning workflows.

One of the primary goals was to streamline the onboarding and upskilling process across the department. Habitat mapped user flows for both learners and administrators, ensuring that everyone could navigate the platform with ease — whether they were accessing safety training videos, preparing for recertification, or assigning compliance modules. The team created a responsive layout that worked seamlessly across desktop and tablet (especially important for field use), and they designed intuitive dashboards that made progress tracking and reporting effortless.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Habitat delivered all core platform flows and UI design in under three months, including a full design system that our dev team could easily work with. They also helped prototype the entire experience, which we used for internal demos and early stakeholder feedback. The response from both users and leadership was overwhelmingly positive. One of our regional managers told us, “This is the first time training materials actually feel easy to find and understand.” That kind of feedback confirmed we were headed in the right direction.

The interface itself was clean and accessible, with a strong focus on reducing friction and minimizing cognitive load. They applied calming color schemes, structured content modules, and clear calls to action, which really helped improve clarity and reduce confusion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the project, Habitat was communicative, reliable, and incredibly responsive to our evolving needs. They worked like an extension of our own team — quick to adapt, ask the right questions, and make strategic suggestions along the way.

What was your primary form of communication with Habitat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their attention to real-world use. For example, they incorporated features for document upload, session-based learning, and printable certificates — things that are critical in our workflow but often overlooked in standard LMS platforms. They also designed role-based access so that different team leads and compliance managers could see exactly what their teams were working on and where additional training was needed.

Are there any areas for improvement or something Habitat could have done differently?

Looking back, we’re extremely satisfied with the partnership with Habitat. We would absolutely recommend them to any agency or department looking to elevate internal training through thoughtful and strategic design.