Gundir

BACKGROUND

Please describe your company and position.

I am the Director of Performance Marketing of System Pavers

Describe what your company does in a single sentence.

System Pavers is America’s #1 designer and installer of outdoor living systems, transforming outdoor spaces with quality, beauty, and durability for over 30 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gundir to accomplish?

• Strategic Leadership: Develop and implement a data-driven direct mail strategy that aligns with our national expansion and market-specific goals.
• Campaign Management: Ensure seamless execution and management of direct mail campaigns across all branches, with timely and accurate delivery.
• Performance Improvement: Increase overall campaign effectiveness, focusing on improved conversion rates, better ROI, and optimized creative performance.

SOLUTION

How did you find Gundir?

Online Search

Why did you select Gundir over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Gundir were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Gundir’s scope of work began with a thorough analysis of our current direct mail efforts, identifying areas of strength and opportunities for improvement. 
• They created a detailed testing roadmap to optimize various aspects of our campaigns, from creative execution to audience targeting. 
• As part of their role, Gundir manages the entire campaign lifecycle, ensuring that each direct mail piece is designed, executed, and delivered on schedule. 
• They lead the strategic direction, aligning our campaigns with broader marketing initiatives while developing a clear focus for both current and future campaigns. This includes:

1. Collaborating on budget allocation
2. Identifying new audience segments and creative opportunities
3. Increasing lead generating efforts within our direct mail channel

Key deliverables include:

• A direct mail calendar
• A creative and messaging playbook
• Quarterly strategic plans

Gundir's work ensures a data-driven approach to improving campaign effectiveness and the return on our investment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from Gundir's direct mail project include significant improvements in key performance metrics:

• We saw a marked increase in response rates and conversions across multiple branch locations, indicating more effective targeting and creative optimization. 
• There was also a notable improvement in ROI, driven by more efficient budget allocation and testing. 
• The team’s testing roadmap will provide us with clear identification of winning creatives and messaging strategies.
• The audience segmentation efforts resulted in an expanded and more accurately targeted mailing list, allowing us to reach new customer segments while improving retargeting efforts. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gundir has demonstrated strong project management from the moment we shook virtual hands to have them come on as our direct mail partner:

• They consistently deliver items on time, adhering to the detailed direct mail calendar they developed. This includes ensuring:

1. All creative assets are finalized
2. Print production is completed
3. Mailing logistics are coordinated well ahead of delivery deadlines

• Their responsiveness to our needs has been exceptional; they quickly address any requests or concerns, whether it involves adjusting creative elements, shifting mailing dates, or modifying audience segmentation.
• Gundir's communication has been both clear and proactive, providing regular updates and reports, which allows for seamless collaboration and ensures our campaigns remain on track. 
• Their ability to anticipate potential challenges and adapt quickly to changes helps to maintain momentum and contributes to the overall success of our campaigns.

What was your primary form of communication with Gundir?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• When we were searching for a direct mail vendor, we were looking for a true partner; a team that knew the ins and outs of this vertical and could provide us with strategic direction to improve our campaign performance. Gundir checked off all of our boxes! 
• Gundir's strategic approach and ability to integrate data-driven insights into the campaign strategy set them apart. 
• Their proactive communication and responsiveness to our needs, combined with their thorough testing roadmap and performance reporting, demonstrates a commitment to continual improvement and excellence.
• Their ability to adapt strategies based on data made them a standout partner in our marketing efforts.

Are there any areas for improvement or something Gundir could have done differently?

One area for improvement in Gundir's approach to direct mail campaigns could be related to the timeliness of campaign adjustments. In the world of direct mail, campaign planning often requires schedules that are set well in advance, which sometimes limits the ability to make last-minute changes or optimizations closer to the in-home dates. 

It would be beneficial if Gundir could provide more flexibility and options for adjusting creative or targeting strategies as the in-home dates approach. This would allow for more responsive adaptations based on real-time insights and market conditions, potentially enhancing the relevance and impact of the campaigns. Finding a balance between early planning and the ability to make near-term adjustments could further improve campaign effectiveness and overall responsiveness.

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager at a mental health technology company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gundir?

We hired Gundir to do a direct mail outreach to some of our population. 

SOLUTION

What was the scope of their involvement?

Gundir has done everything from proposing how the direct mailer would look to creating copy and visuals. They’ve printed and sent that to us. In other words, they’ve been involved in everything from the inception to the creation of the final product. We’ve finished one campaign, but we’re going to do another one with the team. 

What is the team composition?

We’ve worked with 4–5 teammates from Gundir, including Sarah (Senior Account Executive), a designer, and a copywriter. 

How did you come to work with Gundir?

Gundir was recommended by someone in our network. They walked us through the products they’ve done in the past with companies similar to ours. Their teammates explained what they would be doing and how they would be doing it. We liked their work so much, so we decided to go with them. 

How much have you invested with them?

We’ve spent around $50,000. 

What is the status of this engagement?

The partnership started in April 2024, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve had a 1.5% conversion rate, which is quite high regarding direct mail campaigns. This means that the marketing piece has performed truly well. 

How did Gundir perform from a project management standpoint?

Gundir’s project management was great. They’ve stuck with our original budget and worked well with us. They’ve laid out a calendar of how things would go in terms of turnaround times and stuck to it. Simply put, they’ve never missed a deadline, which is amazing. Our communications have been virtual; we’ve used video calls and emails. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Sarah has been great. She sends us positive reinforcement at the right time when we need it, so the engagement doesn’t feel overwhelming. She communicates well with me, too. 

What did you find most impressive about them?

Gundir takes care of our partnership and builds personal relationships with us. They have an onboarding process and ask questions not only about our roles but also about details like our tenure in the company and birthdays. They celebrate these things. Overall, their customer relationship and client management skills are great — it feels genuine. 

Are there any areas they could improve?

They showed us one type of direct mail, and we went with it because we liked it. It was a tried and tested option, but it could’ve been better if they showed us two options. Then, we could’ve picked which one was better. 

Do you have any advice for potential customers?

Communicate what you need, and keep Gundir up to date. This way, they can work ahead of time and be prepared. For example, we haven’t started the next project yet, but I’ve let them know what to expect and prepare. This way, they can plan the time and bandwidth they’ll need to execute the project. 

BACKGROUND

Please describe your company and position.

I am the Executive of HomeSmiles San Joaquin

Describe what your company does in a single sentence.

My company does preventative home maintenance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gundir | Gunderson Direct to accomplish?

• Help launch our grand opening
• To gain brand recognition

SOLUTION

How did you find Gundir | Gunderson Direct?

• Online Search
• Referral

Why did you select Gundir | Gunderson Direct over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Gundir | Gunderson Direct were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking to launch our franchise with a direct mail project. Based on the brief we filled out the agency made suggestions for the best formats including a postcard campaign for homeowners and a letter mailer directed towards property managers. 

Gundir was responsible for concepting and executing our project including suggesting the type of offer that works well for our industry, the specific focus for the variables between the two concepts, and even what types of images would be the most captivating. Gundir worked with our timeline even as things shifted to accommodate the targeted opening of our business. As a new business owner I had never had to create a marketing campaign and was grateful for their guidance and expertise. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The number of calls and emails requesting our service within the first two weeks of being open. Specifically mentioning the mailer as it had a discount available that wasn't on any other marketing materials. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire team that worked on my project was great. They were knowledgeable, helpful and provided things on time and even ahead of schedule. They didn't mind when I pushed timelines and were willing to answer many questions along the way as I was new to the world of hiring a marketing agency. 

They walked me through things I didn't understand and provided experience based suggestions to help inform my decisions. 

What was your primary form of communication with Gundir | Gunderson Direct?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by the fact that each member of the team that I communicated with was so well versed in all the aspects of direct mail. It seemed each employee knew the ins and outs of not only their part of the project but also my business. I also liked that there was consistent communication throughout the project and also that the team followed up with me after our project was complete to assure I was happy and seeing results. 

Are there any areas for improvement or something Gundir | Gunderson Direct could have done differently?

Not to my knowledge. 

BACKGROUND

Introduce your business and what you do there.

I’m the project director for a nonprofit focused on integrative health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gunderson Direct?

We were trying to increase the number of doctors who took our course on integrative approaches to chronic pain.

SOLUTION

What was the scope of their involvement?

It was mainly a direct mail campaign that went to 200,000 doctors. The scope of work included coming up with concepts and design for the campaign, as well as supplemental materials such as email campaigns, social media ads on Facebook and LinkedIn, and art graphics. They handled the content.

What is the team composition?

We worked with Mike (Founder) who was our project manager. We also had 2–3 creative people, one writer, and one art person.

How did you come to work with Gunderson Direct?

I worked with them 10 to 15 years ago, and I wanted to use them again. I think they’re experts at direct mail.

How much have you invested with them?

We spent $20,000, which includes direct mail cost as well. That doesn’t include postage.

What is the status of this engagement?

We worked together from August to November of 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were quite pleased with what they came up with. We felt listened to throughout the process. They understood the messaging hierarchy and the complicated product that we were trying to sell. Doctors are a challenging audience to reach, one of the most expensive. Yet we got a couple of hundred folks to take the course, and we’re quite pleased by that.

We loved the work. They were very quick, giving us six different directions, we could go in almost immediately. It was nice having that choice since they were all strong.

How did Gunderson Direct perform from a project management standpoint?

They mainly communicated over email. They were great with communication, they had a lot of methods where we could communicate electronically.

What did you find most impressive about them?

They really listen and think outside the box.

Are there any areas they could improve?

No, I was quite pleased.

Do you have any advice for potential customers?

Trust them. They have a lot of experience in the area.

BACKGROUND

Introduce your business and what you do there.

I’m the associate director of an online insurance marketplace. We’re a one-stop-shop for personal finance products and protection.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gunderson Direct?

We were using them as a full-funnel direct mail vendor for creative and audience. The objective was to drive qualified insurance leads to our site that’d we then sell via traditional methods.

SOLUTION

What was the scope of their involvement?

We provided Gunderson Direct with brand guidelines and assets, and they handled the creative aspects themselves. They utilized our font, logo, and other visuals we thought were appropriate as well as created custom icons for the mail pieces. The mailings went out in batches, and we’ve done about 3–4 big mailings with them.

What is the team composition?

We worked with two different account reps; it’s currently Mike (President). We also work with Jeff (VP of Account Services) and Alexa (VP of Data & Strategy). In total, there are about 5–6 people we’ve worked with.

How did you come to work with Gunderson Direct?

It was a referral through an internal team member.

How much have you invested with them?

We invested about $300,000.

What is the status of this engagement?

The engagement ran from June 2019–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From the very beginning, I was happy with the way the creative process was executed. After they sent the assets and guidelines, Gunderson Direct walked us through what they had created for us. They presented good work and implemented the feedback from our creative director and CMO.

Once the mail went out, they were very communicative about when we’d expect to see things and set expectations for how results would come in. When we received the results, we exceeded our goal for cost per customer acquisition. We were able to match customers who applied and became leads to those we sent mail to.

How did Gunderson Direct perform from a project management standpoint?

Project management was great. I rarely had to ask for things; they proactively gave me what I needed. Their team is communicative via email and Slack. They did what they could to add value. They were great at providing and updating timelines.

What did you find most impressive about them?

I was impressed with the process and how knowledgeable they were in the domain. This was something we hadn’t done before, and we wanted to find the right partner. During our first predevelopment meeting with stakeholders present, I breathed a sigh of relief because they did what they promised. That made me feel confident about the product even before we had results.

Are there any areas they could improve?

The struggle is figuring out how direct mail plays into our other customer acquisition efforts in terms of net impact. We can match the addresses to applications but we’re running other media types so we can figure out the crossover between direct mail and other efforts. That’s something Gunderson Direct tried to assist in but wasn’t able to really solve.

We're unsure that the direct mail is what drove the conversions. That’s a question we still have to answer. However, this isn’t their fault and it’s as much on us as it is on them.

Do you have any advice for potential customers?

Pay attention to the timeline and make sure to provide the needed information. Any delays will affect the project.

BACKGROUND

Introduce your business and what you do there.

I'm the product marketing manager at an insurance company. We sell life and health insurance policies. We also offer supplemental insurance and group employee insurance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gunderson Direct?

We hired them for the creative development of our direct mail efforts, specifically on our guaranteed issue life insurance product. 

SOLUTION

What was the scope of their involvement?

Gunderson Direct team's creative development package involves copywriting, design, and specs for the production of the files.

What is the team composition?

I work with Mike (President). I also collaborate with their creative director, senior account manager, account director, and designer.

How did you come to work with Gunderson Direct?

I was doing research early in the spring on agencies that specialized in direct response and I found Gunderson Direct through Clutch. After that, I decided to reach out to them about potential projects.

How much have you invested with them?

We’ve spent $50,000.

What is the status of this engagement?

Our first project together started in September 2020, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of their service has been truly exceptional. It has been terrific working with Gunderson Direct.

How did Gunderson Direct perform from a project management standpoint?

We communicate primarily via email and phone. They have been extremely responsive to us. 

The team also has been flexible when it comes to scheduling. They communicate upfront about the expected development time they need to finish a deliverable. So far, they have not missed a deadline yet.

What did you find most impressive about them?

Their industry knowledge and direct response advertising experience impress us.

Are there any areas they could improve?

I don't think they have any areas they could improve on.

Do you have any advice for potential customers?

If you are looking for an agency that knows direct response advertising and has the experience to back it up, this is an agency that you’ll want to look at. 

BACKGROUND

Introduce your business and what you do there.

I work for a regional-based insurance company in New England, but we run nationwide personal line services. I’m a marketing specialist tasked with direct mail works.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gunderson Direct?

We already had a relationship with a direct mail agency then, but we wanted to see what other vendors could do for our company.

SOLUTION

What was the scope of their involvement?

Our company sent them a proposal regarding what we were looking for at that time, then they sent us the information about the deliverables. Gunderson Direct specified the needs and the timeframe of the direct mail kits to us. Our teams hold 1–2 calls to discuss the creative and they produce them promptly.

In order to help them know more about our brand and message, we gave them examples of our previous direct mail kits. We directed the team on what we wanted but also gave them the creative freedom to work on some things.

To date, Gunderson Direct’s team has already provided three direct email kits that we’ve initially requested. The team also gives us feedback on our targeting. Although I’m not sure whether they handle that for us, they still provide valuable insights for our kits.

What is the team composition?

About eight people from Gunderson Direct are involved in this engagement. We have a direct contact person from their end. Our team has also had several conversations with Mike (CEO) for the project. 

How did you come to work with Gunderson Direct?

We searched for direct mail agencies online and selected the top three among the options. Our team gave those three a project brief and asked them to write samples based on that. Upon comparing the results from the companies who sent us their creative ideas, our team unanimously agreed that Gunderson Direct stood out.

How much have you invested with them?

We’ve already invested around $40,000–$60,000.

What is the status of this engagement?

The ongoing engagement started in October 2019. We’ve already recommended them to our life company who is now working with them, too.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of the kits they’ve provided us worked well but one didn’t. So far, we’ve only used one of their direct mail kits in our production. Our teams also did an online survey and found mixed results on our end users’ preference regarding the envelope and the copy. We’re going to try to combine what the respondents’ preferred and retest that kit.

The direct mail kit that worked well impressed our colleagues and even the other agency that we’re also working with. That kit was well done, sharp, and creative. 

How did Gunderson Direct perform from a project management standpoint?

Gunderson Direct is great at sticking to timelines, a reason why our life company also decided to continue working with them. The team understands what we want them to do even without directly asking us.

As for communication, we keep in touch through emails, phone calls, and Zoom meetings. They’re very quick to respond and easy to work with. 

What did you find most impressive about them?

The fact that they’re very knowledgeable and easy to work with impresses us. Gunderson Direct’s team is always eager when working with us and their CEO himself even jumped in on our initial calls — something we’ve never experienced before with other agencies.

Unlike other companies, Gunderson Direct doesn’t make us feel like we’re just another client or a number to them. Instead, we feel a genuine partnership with their team and we’re forming a great connection. 

Are there any areas they could improve?

We can’t think of any criticisms about them now.

Do you have any advice for potential customers?

Communication is the key. You should clarify what you’re looking for so they won’t just grasp at vague instructions. But since they’re easy to work with, we find it hard to believe that anyone wouldn’t work well with them.

BACKGROUND

Introduce your business and what you do there.

I’m the assistant marketing manager for Amica Insurance, which is a national company. We primarily sell auto insurance, but also home insurance and life insurance as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gunderson Direct?

We have an agency that does most of the soup to nuts work for us in the direct main channel, but occasionally we want to get additional third party ideas and services; that includes the writing and design of what we put in the direct mail pieces.

SOLUTION

What was the scope of their involvement?

We explained to them who our audience is and what they want. They took all of that, gave some suggestions of their own, and came back to us with letters they wrote and designed for our direct mail campaign. The technology programs they used were InDesign and file transfer protocol (FTP). We also use them for creative services including design and writing.

What is the team composition?

We spoke with Mike G. (President) when we first reached out. After we engaged with them deeper, he involved Mike I. (Sr. Account Executive), who has been our main point of contact ever since. Their designers and writers also hop on Zoom calls with us.

How did you come to work with Gunderson Direct?

We were looking a couple of years ago for some new creative services for direct mail. After getting recommendations and browsing online, we came across Gunderson Direct. We were looking for people who had experience in the insurance world and they did, so we reached out to several agencies and had conferences with them. After talking with the agencies, we decided on Gunderson Direct because they were easy to talk to and certainly knowledgeable.

How much have you invested with them?

We spent about $30,000.

What is the status of this engagement?

We began working together in November 2019 and the project wrapped up in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We really liked the work they delivered, and we have a lot of picky people in our department. We measured one of their letters in our campaign and we tested it against a regular controller, which is a regular letter. It didn’t perform quite as well as the control, but that’s not surprising because that almost never happens; however, the letter did pretty well and we really liked working with them.

How did Gunderson Direct perform from a project management standpoint?

Mike I. is a pretty responsive person and he’s not pushy at all. They come up with suggestions and don’t try to force anything. Outside of Zoom calls, we also communicated through phone and email. They’re great at following schedules and are very professional.

What did you find most impressive about them?

We like that they’re experienced and laid back. We appreciate their knowledge. It’s nice to have the confidence of talking to someone that knows what they’re doing. We also consider them to be pretty affordable.

Are there any areas they could improve?

I don’t really have a fallback person if Mike I. takes the day off or is out. That hasn’t really been an issue, but it might be good to have multiple contacts there.

Do you have any advice for potential customers?

Give them a shot and see some of their samples. It doesn’t hurt to talk to them, see how it goes, and get an estimate.

BACKGROUND

Introduce your business and what you do there.

We are a non-bank personal loans institution. We focus on subprime loans, both secured and unsecured. I'm the vice president and managing director of marketing strategy. I specifically focus on direct mail.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gunderson Direct?

We were trying to redevelop our direct marketing messages. The goal is to develop a messaging platform and redesign our direct mail creatives. What we were trying to do is tailor our direct mail and define our messaging to be consistent with who we are as a company and to resonate with our prospects beyond the immediate read of that letter.

SOLUTION

What was the scope of their involvement?

Gunderson Direct has helped us identify a number of different messaging pillars that we're now staying consistent with. They’re working with us to lay foundational groundwork for us to build off of. In addition to the messaging pillars, they’re working with us to develop some creative elements for the production of the direct mail work we’re doing.

What is the team composition?

We primarily communicate with six people, but I think more have worked on this. A lot of my primary interface was with Mike (President) and Jeff (VP, Account Services), one of his lead strategists. Since then, we've worked more consistently with some of the working team there.

How did you come to work with Gunderson Direct?

We set off to find a primary creative agency partner earlier this year and put that out for RFP (request for proposal) across a handful of other agencies. I first came across the company as we were exploring some innovative ways to market to our customers.

Gunderson Direct has this proprietary technology called VACTA (Voice Activated Call to Action). It’s similar to Alexa, you say a key phrase and you ultimately get a text message from our company highlighting the offer.

They sounded like a company that really was proud of direct mail. A lot of agencies out there treat direct mail as secondary and they're not particularly proud of it. While Gunderson Direct has some ability to do digital marketing, they know their roots are in direct mail and they know the power of it. At the end of the day, through the RFP process, they won us over and they are our primary agency right now.

What is the status of this engagement?

We started working with them in early July 2020 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The work they've done is just being implemented now. With direct mail, there is somewhat of a long runway from the development of creative selections to mailing it and reading the result. We're just seeing a lot of the initial creatives being responded to now.

As a result of the work with Gunderson Direct, we've identified a number of different messaging pillars that we're now staying consistent with. Aside from that, this is a long-term evaluation in terms of messaging development. From an actual KPI perspective, I simply don't have enough data to comment on that, but overall we’ve been very satisfied with their work.

How did Gunderson Direct perform from a project management standpoint?

They've been very engaged partners. We have a very open dialogue we do on a weekly basis. I feel like I'm getting their best from some of their lead copywriters. They have been patient and collaborative with us as we come back on some of the creative versions and concepts to ultimately land on what we're most comfortable with. From a working relationship standpoint, I'm very pleased.

Sarah (Account Manager) is our day-to-day contact person and she has been very clear in what their needs are and the timeline. She interfaces a lot with my team and some of the specifics that require getting a creative developed and approved.

There's a lot of communication back and forth; they're responsive and they are meeting our needs from that standpoint. We have a working session every week where we get together and that's been helpful and engaging.

What did you find most impressive about them?

I really like the simple approach they take — they're grounded in their approach and sticking with messaging pillars. They are truly committed to understanding who we are and listening to what we have to say in the development of the messaging platform.

We've been working together for a few months now, we see a lot of that original work that they developed going into the market now. For everything that we've asked of them, they're delivering on that.

I don't feel the work we're getting is like an assembly line of regurgitated work that they give to everybody. I truly feel it's customized to who we are and they've done a lot of the things framing up what will be the messaging platform.

Are there any areas they could improve?

I don't have a lot of constructive criticism for them yet. I'll be able to answer this question in six more months after we've seen some more results and how we adjust from the results we see.

Do you have any advice for potential customers?

It's about trusting their process and their testing strategy. They have a nice approach and, at the end of the day, they adapt to whatever the client wants. However, without that direction, they generally have an assertive approach to testing and messaging and it's the right balance between being aggressive and conservative.