What was the scope of their involvement?
We had a strong need for complete brand guidelines, so that was their first task. Then they helped us with all of our print materials, including ads, folders, fliers, case studies, brochures, and our annual report, among other necessities. Gunderson did a lot of design work for us, as well as the execution of our marketing strategy. One of their most important responsibilities was to understand our vision, our model, and how our organization works, which they did very well. They have become very integrated with our operation, and we have a strong ongoing partnership.
What is the team composition?
All of our work is funneled through the account manager, with whom I work very closely. Larger projects go through a bigger team, and can include designers, copywriters, and art directors, among other roles. Occasionally, our most complex projects have even involved Mike Gunderson [President, Gunderson Direct] himself.
How did you come to work with Gunderson Direct?
I have worked with Gunderson Direct at other organizations for between fifteen to twenty years now. Although we did look at a few other companies during the initial hiring process, I felt very strongly that Gunderson was an extension of me as a marketing person. Through my past experiences with them, I knew that their turnaround time, quality of work, honesty, and professionalism made them the right partner for us. Despite having had occasional challenges with other ad agencies, I have never had a problem with Mike or any of his employees.
What is the status of this engagement?
Our first collaboration began around September of 2016, and the engagement is ongoing, with Gunderson Direct now working for us on a monthly retainer.