Grey Chain

BACKGROUND

Please describe your company and position.

I am the Founder of Sowilo

Describe what your company does in a single sentence.

Our app harnesses the power of visualization and guided audio techniques to rewire your mind for change and tangible results. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grey Chain to accomplish?

• Ready-for-market mobile app

SOLUTION

How did you find Grey Chain?

• Online Search
• Clutch Site

Why did you select Grey Chain over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Grey Chain were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The high-level requirement is to develop v2 of Sowilo app on both iOS and Android platforms. A fully featured CMS is also needed for the admin to update the app content, view analytics & reporting and manage users. Here are the key modules in the scope:

 • iOS & Android Mobile Apps

 • UI/UX

 • Gamification

 • Audio

 • User Registration

 • Notifications

 • Payment Gateway

 • Menstrual & Moon Cycle Tracking

 • Search

 • CMS

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were no measurable positive outcomes from this project. Despite months of work and paying $26,750 of a $35,000 contract, Grey Chain failed to deliver a functional app. The product was incomplete, filled with issues, and ultimately unusable, forcing us to hire a new team to rebuild it from scratch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Key measurable failures:

 • Missed deadlines – They promised two-week sprints but never followed through.

 • Non-functional CMS – They built a content management system without consulting us, resulting in a nonsensical system that couldn’t be used.

 • Ignored design approvals – The designs we signed off on were not implemented correctly, requiring constant corrections.

 • Fundamental technical failures – They built the app in Flutter instead of React Native, despite multiple discussions confirming React Native as the requirement.

 • No wireframes or proper planning – Industry experts (including two Level 7 engineers at Amazon) confirmed that their lack of wireframes made the project nearly impossible to execute properly.

What was your primary form of communication with Grey Chain?

• Virtual Meeting
• Email or Messaging App

Are there any areas for improvement or something Grey Chain could have done differently?

Yes—almost everything. I've built and scaled multiple businesses and worked with many domestic and overseas teams. I cannot think of another experience that comes even remotely close to how bad this one was. The failures we experienced with Grey Chain were not small mistakes but fundamental issues with communication, execution, and accountability. I regret continuing to make payments and hope they will eventually do their job well. 

Here’s what they should have done differently:

 1. Follow Through on Their Own Process – They promised two-week sprints but never followed them. Had they actually adhered to this structure, we could have caught and corrected issues earlier.

 2. Create Wireframes & Proper Planning – Any experienced development team knows that building an app without wireframes is setting it up for failure. If they had taken the time to properly plan the structure, many of the technical problems could have been avoided.

 3. Respect Design Sign-Offs – We approved specific designs, yet they ignored or changed them without discussion. A professional team would have implemented what was approved, or at the very least, communicated any necessary changes.

 4. Build in the Right Tech Stack – We clearly discussed using React Native, yet they chose Flutter without our approval. A competent team would have respected the agreed-upon technology.

 5. Communicate Transparently & Take Accountability – At every stage, Grey Chain avoided responsibility for their mistakes, downplayed concerns, and even removed our access to the code repository for weeks despite me being named the owner in our contract. A trustworthy team would have been open, responsive, and willing to fix their errors instead of gaslighting and deflecting blame.

 6. Deliver a Functional Product – After months of work and $26,750 paid, the app was not usable. A professional team would have ensured that, at the very least, core functionalities worked before requesting payment.

Had Grey Chain followed even basic industry best practices, this could have been a successful project. Instead, their lack of planning, poor execution, and refusal to take responsibility resulted in a total failure.

BACKGROUND

Please describe your company and position.

I am the IT Lead of Paramount Builders LLC

Describe what your company does in a single sentence.

We Improve the community one home at a time

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grey Chain to accomplish?

• To take our old CRM & CPQ system and Integrate it to a whole new system

SOLUTION

How did you find Grey Chain?

Referral

Why did you select Grey Chain over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Grey Chain were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently worked with Grey Chain to transition from our old CRM and CPQ tools to a new, more efficient system, and we couldn't be happier with the results! Their team handled every aspect of the migration seamlessly, ensuring our data was clean, structured, and ready to go.

Beyond the transition, they developed custom software tailored to our unique processes, making our workflow smoother than ever. What truly set them apart was their incredible speed—both in getting everything up and running and in deploying fixes or change requests whenever we needed them. Every request we threw at them was met with a quick turnaround and top-notch execution.

If you're looking for a team that is professional, efficient, and deeply knowledgeable in CRM/CPQ transitions, Build outs and custom software development, look no further than Grey Chain. Highly recommended!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From the start, Grey Chain committed to our aggressive timeline—and they delivered. They successfully completed the full CRM and CPQ migration ahead of our deadline, ensuring zero downtime and a smooth transition for our team.

Some key achievements that showcase their execution:

On-Time Delivery: The entire project, including data migration, system configuration, and custom software development, was completed before the agreed-upon deadline.
100% Requirement Fulfillment: Every feature and customization we required was implemented exactly as specified, with no compromises or missing functionality.
Rapid Change Implementation: Any fixes or change requests we submitted were addressed and deployed within hours to days, not weeks, keeping our operations running smoothly.
Seamless Transition: Our team experienced minimal disruption, thanks to their structured approach.
Increased Efficiency: Post-implementation, our team has seen significant productivity gains, with improved workflows and automation that have reduced manual effort.
Grey Chain didn’t just meet our expectations—they exceeded them. Their ability to execute flawlessly and adapt quickly made this one of the smoothest technology transitions we’ve ever experienced. Highly recommended!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Grey Chain demonstrated top-tier project management from start to finish. Their team delivered every milestone on time or ahead of schedule, ensuring a smooth and efficient transition. They were highly responsive to our needs, quickly addressing any requests or changes with impressive speed and precision.

Their project lead was outstanding, keeping everything on track, coordinating seamlessly with our team, and ensuring no detail was overlooked. Thanks to their efficiency and proactive approach, the entire process was stress-free and highly effective.

If you need a team that delivers fast, flawlessly, and with expert leadership, Grey Chain is the one to choose!

What was your primary form of communication with Grey Chain?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Grey Chain was their clear communication, incredible efficiency, and flawless execution. They kept us informed at every stage, ensuring complete transparency and alignment. Their team worked quickly and effectively, delivering everything on time while adapting to our needs without hesitation.

Their ability to respond instantly, implement changes fast, and maintain top-notch quality made this one of the smoothest projects we've ever experienced. If you're looking for a team that truly delivers, Grey Chain is the one to trust!

Are there any areas for improvement or something Grey Chain could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Trauma Resource Insitute

Describe what your company does in a single sentence.

The Trauma Resource Institute (TRI) is a 501(c)3 non-profit organization that cultivates trauma- informed and resiliency-focused individuals and communities worldwide by training individuals within a community across the lifespan in skills-based practices that are accessible, affordable, adaptable, and transportable. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grey Chain to accomplish?

• To rebuild and redesign the architecture of our free app (iChill) for both front and back ends that is scalable, allowing for new languages and features to be more easily added in subsequent releases.
• To ensure the app's original functionality remains available in the redesigned user interface while adding new features..
• To add two additional languages.

SOLUTION

How did you find Grey Chain?

Referral

Why did you select Grey Chain over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

To rebuild and redesign the architecture of our free app (iChill) for both front and back ends that is scalable, allowing for new languages and features to be more easily added in subsequent releases.

To ensure the app's original functionality remains available in the redesigned user interface while adding new features.

To add two additional languages to increase accessibility of the app.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had many very clear outcomes and timelines based on our needs that were identified before the project began. They provided regular updates and progress reports via email and virtual meetings throughout the project. Typically in two-week sprints.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were exceptional in their project management, clear in their communication and timely in their reponse. This was especially notable given our time-difference (13 hours!). If there were questions -- either from us or from them -- they responded quickly and made themselves avaiable in off hours to meet our needs. We were extremely pleased with their work and management. 

What was your primary form of communication with Grey Chain?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Beyond the excellence of the product they produced and the diligence in which they worked, I think what was most impressive was their attitude. They seemed genuintely interested in our work and excited to be working on the project. Every meeting was pleasant and discussions were had with smiles -- I know this may sound silly, but this matters. Their work would have been impressive regardless, but the fact that they did so with joy and kindness mattered to us. It truly was a pleasure working with them.

Are there any areas for improvement or something Grey Chain could have done differently?

Not that I could think of. There were a lot of chellenges with this project and they met them with poise and excellence. 

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a consulting company 

Describe what your company does in a single sentence.

We provide consultation to enterprises and help them have better processes and standards and getting followed.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grey Chain to accomplish?

• Mobile App development for my client requiring Hospital Management System

SOLUTION

How did you find Grey Chain?

Referral

Why did you select Grey Chain over others?

• Good value for cost
• Company values aligned

How many teammates from Grey Chain were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My client, for whom I was doing internal business optimization project, needed Mobile App and Admin Panel development for their clinics and hospital so that they can give the facility of booking and managing doctor appointments, viewing medical records, laboratory tests as well as pharmacy workflow to the patients as well as give the facility to have home collection of test samples and delivery of medicines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Timely project completion as per committed timeline - 100% Project Efficiency met
2. Ensuring of App and data security on priority
3. Complete Visibility of progress and risks to the clients
4. Closure of all launch blockers and critical quickly to ensure timely go live
5. 100% Customer Satisfaction with further support project also assigned to Grey Chain

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Grey Chain team has a great project management and are very process oriented with having customer first focus. Their communication and documentation was always on time ensuring all stakeholders were always informed about the progress as well as any risks right from the start of the project. Grey Chain ensured that requirement analysis and documentation is considered on priority and followed agile process keeping clients involved in the complete cycle and giving full visibility. They were reachable via email, on call as well as with their regular meetings setup.

What was your primary form of communication with Grey Chain?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. The focus on having long term view and not providing a short term solution
2. The way the project was handled end to end
3. Commitment to timelines shared and constant communication
4. Staying as a partner for the launch and beyond to ensure smooth running of the system

Are there any areas for improvement or something Grey Chain could have done differently?

Grey Chain's regular project updates through meetings and emails were appreciated. To offer even more convenience, a real-time dashboard and dedicated inquiry channel could be considered, especially given the time zone differences. This enhancement would further elevate the client experience.

BACKGROUND

Introduce your business and what you do there.

I’m the senior global lead for menstrual health at Splash International. We’re a nonprofit that provides water, sanitation, hygiene, and behavior change support to government schools in Ethiopia and previously in Calcutta, India.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grey Chain?

Since we worked in the menstrual health space, we developed curriculums for school-aged girls to learn about their bodies as they go through puberty. We had an opportunity to partner with UNICEF to launch a menstrual health tracker app in Calcutta.

No one in our team had a background in technology or app development, so we needed a lot of support, even to develop the service agreement.

SOLUTION

What was the scope of their involvement?

After becoming a franchise partner with UNICEF, we hired Grey Chain to contextualize the app, translate it, update the avatars, and support us with hosting and infrastructure once it was launched.

The app is a menstrual tracker for iOS and Android. Users can create a profile, enter the app, and log their period. Then, the app has a prediction engine built into it to give a heads-up a couple of days before the expected next period. The main purpose is preparation so the user can get the necessary products, plan for school, and more.

The prediction engine was a direct user request; we did a lot of user testing, and they said it was something they really wanted. Grey Chain also added reminder features and pop-up notifications for the coming-in period into the app developed by UNICEF.

Additionally, Grey Chain has recently undertaken a different app development project, not in partnership with UNICEF.

What is the team composition?

We have six team members on our current contract with Grey Chain, including a senior project manager, a senior technical architect, a senior developer, a DevOps developer, and a QA analyst.

How did you come to work with Grey Chain?

We spoke with a couple of technology partners but ultimately decided to go with Grey Chain because they had a lot of experience working with other nonprofits. They also supported other UNICEF franchise partners to launch the menstrual app elsewhere.

We initially spoke with Grey Chain; they explained how they could support us in launching the app in a new geographic area. Moreover, they were incredibly transparent and honest about their pricing. They ensured they weren’t providing support we didn’t need, so they didn’t overcharge us.

How much have you invested with them?

We’ve spent around $100,000 so far.

What is the status of this engagement?

We began our partnership in May 2021. Grey Chain delivered the initial Android package draft ready for use 2–3 weeks later and launched the app in December 2021. Since then, they’ve continued to support us with a monthly amount of hours for maintenance and updates.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I wouldn’t fully credit Grey Chain for our number of downloads because we’re required to promote the app in schools, but we’ve had 1,800 downloads in the past 30 days.

Moreover, Grey Chain immediately addresses the problem when we have bugs or crashes. We flag the issues for them, and their team is always quick to respond. Recently, we had some issues with the night mode; the background, avatars, and coloring were off for some users on their different phone models. Grey Chain fixed it immediately.

How did Grey Chain perform from a project management standpoint?

They always meet deadlines. During development, any delays were on our part because we were responsible for providing the translated content in Bengali. In general, Grey Chain has always been proactive if there’s a delay. Also, communication is excellent.

We use Trello to report issues and see if the task has been assigned to a developer. They’re very transparent about what they’re doing to fix things. Additionally, we have a WhatsApp group to communicate.

What did you find most impressive about them?

They focus on working with nonprofit organizations even if the funding streams are a little shaky. We don’t have continuous revenue to pay for a contrat up front, so Grey Chain has been really flexible with our payment schedules. We let them know our annual budget can’t exceed a certain threshold, and they work with their management team to adjust the numbers to fit our budget.

Overall, their cost for technical quality is always amazing.

Are there any areas they could improve?

No, they’ve been an incredible partner. The team is kind, and we have a great rapport with them. We’re happy we’ve partnered with them.

Do you have any advice for potential customers?

My main advice is to have someone in the same time zone. My colleague is in the DST time zone, so she’s able to flag things quickly, which is really helpful to us. If you’re not worried about more than six hours of difference, you’ll be fine.

Also, don’t hesitate to explore a new sector. Even if you don’t have experience in the app development space, Grey Chain will educate you as you walk the journey with them.

BACKGROUND

Please describe your company and your position there.

I am an executive and Director at Salt Stayz, we are a Hospitality company with multiple properties in Delhi/NCR region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Grey Chain, and what were your goals?

We were looking for a end to end hotel management platform for our custom needs and wanted to pick a company which can give us personal attention. We wanted a quick assured turn around to launch our company and its services online.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred Grey Chain by a known person who told us that these guys are very responsible and deliver services on time and also partner. Quick assured turn around was a big factor and trusted previous client helped us make a quick decision.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Grey Chain helped us Go to market quickly by building a MVP with which we could launch and also manage our internal processes. They worked with us in the beginning to understand our needs, we loved that their co founder was personally involved. They helped build a booking platform and internal invoicing system to begin with and are now working with us to build the end to end system for all things hospitality.

How many people from the vendor's team worked with you, and what were their positions?

Co founder, scrum master, 3 devs and a QA.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw a launch in just 2.5 months which was a key measurable for us and obviously a stable product post launch. The way the co founder was part of the engagement was a key factor in having a stable outcome plus a great experience with not even a single stressful moment.

Describe their project management style, including communication tools and timeliness.

They used a tool called Jira, which was new to us but they gave us a good walkthrough. The tool helped us track the project. One new thing we learnt was agile where they showed us outcomes regularly and even incorporated our feedback.

What did you find most impressive or unique about this company?

If they committed 10 weeks, we got output in 10 weeks!! And educating us on IT was great for non techie people like us.

Are there any areas for improvement or something they could have done differently?

None, just that not sure how long their co founder will be involved but would want him for all next phases.

BACKGROUND

Please describe your company and your position there.

Profices Technologies Private Limited established in Feb 2016 is Chandigarh, India based company managed by highly experienced information technology professionals & offers services in the areas of Software Development, IT Infrastructure Management, Security Infrastructure design, Quality Assurance & implementation. Please visit https://www.profices.in/index.html for details.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Grey Chain?

We hired team members from Grey Chain Technology to partner with us on an existing project for an overseas client. The requirement was to build a mobile application and a fully functional mobile responsive Angular based website. This was a mid to large scale project and we needed resources urgently to meet the deadlines for our key customer.

Since hiring the resources internally at such a short notice was not an option so we engaged Grey Chain Technology team to help us deliver the project. They helped us with ready pool of resources across varied skills and worked with us to achieve the goal.

SOLUTION

How did you select this vendor and what were the deciding factors?

Grey Chain was referred to us by one of our existing channel partner however we did a thorough review of their services. We also interviewed the candidates offered by Grey Chain and were happy to see the knowledge and skill level of their resources. We started with hiring two people in our mobile application development team and based on internal feedback and the professionalism of these resources, soon the team count of Grey Chain rose to 6 people.

Describe the project in detail and walk through their service package.

The task was to be part of internal agile team and contribute towards all the phases of project delivery starting with requirement analysis, designing, coding, testing and delivery. High level skill set included Flutter, Angular, Node and Mongo Db. We also leveraged their Dev Ops knowledge where they helped us with the automated build pipelines and one click deployment leading to faster turnaround and saving a lot of manual efforts.

The task was more challenging since the project was already under development. During the implementation the scope increased significantly which was not anticipated. This led to the need of more techies to complete the task with in the timeline required by the client thereby leading us to engage tech professionals from Grey Chain to plug the resourcing gaps.

How many resources from the vendor's team worked with you, and what were their positions?

We started with 2 mobile developers and eventually hired a team of about 6 people including 2 Flutter developers, 2 Angular developers, 1 Node developer and 1 QA.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was successfully delivered for our client. The deliverables included an enterprise mobile application and a website. The feedback from the customer is very positive on the quality of the deliverable.

How effective was the workflow between your team and theirs?

Grey Chain tech team is committed, professional and highly skilled. They are extremely knowledgeable, stay calm under pressure and follow truly agile practices. Jira is a project management tool used for this work and the mode of communication includes chat channels on skype, meetings over zoom and phone calls. The team is highly responsive and have always been available when needed.

What did you find most impressive or unique about this company?

Their commitment & professionalism is something which I really want to highlight and appreciate. At no point we got an impression that they are 3rd party vendors and are just here to complete the assigned task rather they engaged really well, brought in very good ideas from their experience and truly complimented the skill of internal developers.

They truly deserve an equal share of the success of this project. Our engagement with them continues for other assignments, and we really see this as a long-term partnership now.

Are there any areas for improvement or something they could have done differently?

None as of now.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of a healthtech company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grey Chain?

We were looking to augment our staff and supplement our development team.

SOLUTION

What was the scope of their involvement?

We hired Grey Chain to augment our staff with front- and backend development support. We typically utilize Angular, Vue.js, and Laravel.

What is the team composition?

We work with 5–7 developers from their team and mainly communicate with one of the founders.

How did you come to work with Grey Chain?

We came across Grey Chain through Clutch.co.

How much have you invested with them?

We’ve invested somewhere between $120,000–$140,000.

What is the status of this engagement?

Our ongoing partnership started in December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Grey Chain continues to exceed our expectations from a KPI and performance standpoint.

How did Grey Chain perform from a project management standpoint?

They perform well from a project management perspective because they consistently meet deadlines and stay on budget. We typically communicate through Slack and manage the project through JIRA.

What did you find most impressive about them?

We’re impressed with how easy it is to work with them, as they’re always willing to resolve our requests and rise to the challenges that they meet.

Are there any areas they could improve?

Our issues have been more of an internal challenge of getting three different vendors to work together and communicate effectively, which isn’t up to Grey Chain at all.

Do you have any advice for potential customers?

I would advise you to define the details of your requirement to get the most out of your engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director and co-founder at Spacejammit, a hosting and file-sharing platform. People can share any type of file, such as videos, pictures, documents, spreadsheets, and so on.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grey Chain?

We wanted to display our idea as a mobile app and have a version for web browsers so people could access it via computers and PCs.

SOLUTION

What was the scope of their involvement?

Grey Chain has designed and developed our iOS and Android apps as well as a browser platform. They’ve also helped us with some of the strategy and UX/UI design. Initially, we came in with an interface that was probably 80% completed. They helped polish off the last 20% and provided some feedback about the UX in general.

Additionally, we’ve leveraged them to build out the audio and video creation pieces of our “how to” instructional guide. We’ve also worked with them to create great marketing videos.

What is the team composition?

We have 3–4 people for app development and a video creator. We also communicate directly with the executives; they’re more than willing to hop on a call and walk us through anything we need. Initially, we had a project manager, and then we switched to a different one — it was a smooth transition.

How did you come to work with Grey Chain?

We interviewed them and other providers. Grey Chain was in line from a technical standpoint and had a strong focus on customer service. In the initial call, they came to the table with the 'right' questions, spoke from a hands-on experience point of view, and laid out an execution plan / path to success.

How much have you invested with them?

We've spent approximately $30,000.

What is the status of this engagement?

We started working together in May 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve gone above and beyond providing feedback to us. We’re very comfortable with their services and recommendations. The work they’ve done for the audio and video is top-notch. Moreover, we’ve received a lot of positive feedback from users since we launched the product. We’ve received praises about the functionality, look and feel, and overall experience, which is what we were trying to capture. All in all, Grey Chain has been helpful and open to making revisions and enhancements. We’re happy with our interaction with them.

How did Grey Chain perform from a project management standpoint?

They’re responsive and stay within budget. Also, they’re flexible in our interaction. We’ve put several requests out of scope, but they complete them without changing the overall cost. In most cases, they pretty much hit deadlines when we have a specific one. We’ve asked for things ahead of schedule, and there have been tasks that take longer, but it’s due to their complexity.

We communicate via email, Zoom, and Slack.

What did you find most impressive about them?

In general, our experience has been great. When we started, we couldn’t tell them exactly what we wanted; we gave them wiggle room. We like that they display partnership. They actually get in the car with us and help us drive.

Are there any areas they could improve?

No, everything is fine.

Do you have any advice for potential customers?

If you come to the table with a sound vision of what you want to accomplish, they can help you. It doesn’t matter if you’re 100% sure of what you want – they can frame your vision and give you recommendations.