The Go-To Guy!

BACKGROUND

Please describe your company and your position there.

TekLink International Inc., headquartered in Warrenville, IL, USA, is a leading implementation and support partner and thought leader in Business Intelligence, Data and Analytics, Planning, Forecasting and IaaS solutions for many Fortune 500 companies. I work as an Marketing Manger for TekLink.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

To increase our online presence and build brand awareness for TekLink International, Inc.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through Google and by looking at their past work and testimonials.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Business research, competitor analysis, current state assessment, and keyword searching. Planning and strategy, including decisions on how to handle content, build links to the website and technical implementation strategies for search engines.

How many people from the vendor's team worked with you, and what were their positions?

• 1- Account Manager
• 1 - Project Manager
• 1 - Digital Marketing Lead
• 1 - SEO Specialist
• 1 - Content Developer
• 1 - Website Developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I have been working with the team at "The Go To Guy" for several months now and have been highly impressed with their knowledge and expertise in the field of search engine optimization. They have helped to significantly improve my website's search engine rankings, resulting in more traffic and, ultimately, more business for my company.

The team is also very responsive and easy to work with, making the process seamless and stress-free. I highly recommend TGTG for anyone looking to improve their online presence.

Describe their project management style, including communication tools and timeliness.

Overall, the team's project management style is focused on clear communication, efficient organization, and timely execution.

What did you find most impressive or unique about this company?

One thing that I find most impressive about TGTG is their ability to stay up to date with the latest technology and trends in the industry. They constantly analyze and adapt their strategies to ensure we are reaching the right audience through the most effective channels.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the director of Cheeky Food Company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

We needed a new website for our business that was focused on our new B2B model. The business was using new brand assets that had to be utilised in full capacity and create a website that could deliver the following -

1. Deliver our brand
2. Attract customers through SEO
3. Take customers on a "Cheeky" journey on the website and tempt them to enquire with us through a contact us form

SOLUTION

How did you select this vendor and what were the deciding factors?

I liked the aspect that Go To Guy were willing to work with my existing brand assets and create a web solution that was SEO compliant

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

GTG created the basic skeleton of the website, designed additional brand assets and created a website that was completely on par with our current Cheeky branding. There was a lot of custom work that was done to ensure that the website took customers on our unique B2B journey (as opposed to most e comm based websites) They also created extra marketing collaterals like social media templates, email signatures, business cards and letterheads.

How many people from the vendor's team worked with you, and what were their positions?

Around 6-7 and I had a dedicated project manager who checked in weekly - this was really useful in ensuring that all communication was streamlined between us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I am really pleased with the result of the website. We launched 4 days ago so it's still early to comment on the traffic but I have received very positive feedback on the look/feel and ease of use of the website.

Describe their project management style, including communication tools and timeliness.

We had weekly checkin meetings and shared documents to keep all communication tight.

What did you find most impressive or unique about this company?

I was impressed with the way they handled the entire project. Right from creating a timeline of weekly work, updates and checkins. All feedback was constructively received and positively enacted on.

Are there any areas for improvement or something they could have done differently?

NA

BACKGROUND

Please describe your company and your position there.

Cogniphi is a software solution provider executing projects in AI, computer vision and machine learning. Established in 2015, Cogniphi currently catering to a global clientele. Reviewer name and Designation: Remya Mohan-Project manager (2015-curent)leading the Marketing and branding activities of Cogniphi.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

Being a startup, we wanted the digital agency to promote our brand , as well as our main product . The objective was to increase brand visibility, generate sales leads and improve talent acquisition.

SOLUTION

How did you select this vendor and what were the deciding factors?

We discovered the agency online. TGTG was selected as the vendor based on their submitted proposal and follow-up call with the business and delivery heads cum owners. Their proposal promised goals, deliverables with timeline, premium service and results(numbers included) which was repeatedly assured and guaranteed by the business owners along with their expressions of interest for maintaining long term relationship with clients. This was the primary reason for selecting the vendor. Website project was allotted based on schedule shared for completion for 2 months.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of work was to provide the following services

1. Search Engine Optimization
2. Social Media Marketing
3. Paid Campaigns – Social & Google
4. Content Marketing
5. Recruitment Branding
6. Website Design and Development

The vendor team scope was to formulate digital strategy, create and circulate content across multiple digital channels, run campaigns, build community, track monthly traffic, optimise strategy to generate following outcomes : Minimum of 5 sales qualified leads during first 3 months and 10 after that. Top 10 ranking for min 15 keywords from SEO, Website traffic growth of 15% month to month. Cogniphi Website design and development from November 15- 2 months duration

Deliverables for Digital marketing

1 Social Media Marketing (Linkedin/FB/ Twitter/ Youtube) Post & Design Content (12 Posts/Month) - 10 Image/Static Posts - 1 Infographic - 1 Video 6. Syndicate posts across relevant social groups to widen reach (Minimum 5) 7. Monthly performance reporting P.S: All social posts to be shared with client for approval before going live.

2 Paid Campaigns -Social

1. Campaign Ideation (2 Unique Campaigns/Month)
2. Creative Design and Optimization
3. Campaign Budgeting and Rollout
4. Conversion and ROI Tracking
5. Remarketing
6. Monthly Campaign Performance Reporting

3 Paid Campaigns - Google 1. Google AdWords account setup 2. Keyword Research and Bid Management 3. Competitor Analysis 4. Landing Page Design and Development 5. Campaign Ideation 6. Creative Design and Optimization 7. Conversion and ROI Tracking 8. Remarketing 9. Monthly Campaign Performance Reporting

4.Search Engine Optimization (For 30 Keywords)

1. Off-Page Optimization
2. Classified Submissions (20-25 Per month)
3. Business Listing (2-3 Per month, to be identified)
4. Social Bookmarking (20-25 Per month)
5. Social Sharing
6. Forums & Group Postings (3-4 per month)
7. Content Updates as Needed
8. Quora Submissions (3-4 Per month, to be identified) D. Building relevant & quality Backlinks

5. Recruitment Branding A. Targeted Channels 1. Google Reviews 2. Glassdoor Reviews 3. LinkedIn Reviews & Job Campaigns B. Deliverables 1. Identify negative reviews and act on them 2. Get positive and genuine reviews 3. Run Paid job campaigns on LinkedIn (40 CV’s/Job)

6. Mobile responsive CMS website design and development

1. Kick-off
2. All Pages Design & Content Approval -Week1 to week4
3. Website Beta - on The Go-To Guy! server (Post Payment website goes live on Cogniphi’s server).
4. Go Live-Week 8

How many resources from the vendor's team worked with you, and what were their positions?

Main resources: 3 Dipankar -Delivery Head and Partner Ajay -Business Head and Partner Sunny -Account Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Deliverables scheduled to have been effected during the initial period were far behind what was committed. We were constantly assured during our review meetings that things would pick up and the shortfalls would be made up. We waited, in good faith, for improvements to happen. Unfortunately the situation did not change.

Less than 50%of committed deliverable were closed. Website project was closed only after 10 months as against committed 8 weeks duration. Quality of deliverables were very poor. Website deliverables were shared without even basic testing.

To get the project closed, we finally had to deploy out internal team for testing. Significant amount of time had to be spend helping the vendor with repetitive discussions and multiple mails on same topics, escalations , content rewriting etc for Cogniphi to recover some ROI atleast on the website.

How effective was the workflow between your team and theirs?

Poor work ethics. Deliverables were routinely missed with zero updates. Escalations were met with no response or assurances for delivery which were not met Concerns about lack of delivery and overall non performing of tasks were met with negative attitude and abrupt stopping of work by delivery head on digital marketing Despite clear cut signed NDA the vendor is still using our comapny logo on their website

What did you find most impressive or unique about this company?

The engagement with The Go- to- Guy was a tiresome, with poor outcomes and no ROI on digital marketing. Significant amount of time and effort had to be dedicated to educate , guide, correct and hold repetitive meetings for the team with the expectation that the vendor would reciprocate with results. Still the attitude was casual with poor deliverables and communication. The team lacks empathy (one startup to another)and respect for client's time , investment and goodwill.

Are there any areas for improvement or something they could have done differently?

Yes. As a business be transparent and respect client's privacy and NDA. Client's logo should be used for marketing only with approvals. Improve quality of deliverables. Deliverables shared are amatuerish and need to be checked. Improve requirements elicitation by following proper process and approach. Improve communication with updates on missing deadlines.

Avoid repetitive meetings and discussions on same topics with client with MOM and confirmations from client. Multiple times we ended up getting deliverables without incorporating the agreed points as part of discussions. Meetings seemed to be futile, because the points of discussions were not captured. Encourage feedbacks.  Develop trust, empathy and respect for client's time and investment.

BACKGROUND

Please describe your company and your position there.

I am the founder of the company and our company is IT consulting company which caters to US, UK, Middle east, African clients. We also build custom softwares for clients and as well as do consulting for them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

We had to rebrand our website with nice theme and logo. We found The GoToGuy As our vendor and they did amazing job on the site. Since start their team was holding the project and contact communication and feedbacks from our side led to wonderful site we have now. Their process is outstanding and we never faced issues with them. I recommend them for branding and positioning.

SOLUTION

How did you select this vendor and what were the deciding factors?

We select the vendor via referral. We saw their past work, clients, reviews and hence decided to go with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Scope was to rebrand the website with new logo, content and design layout and finally creating a website and hosting.

How many people from the vendor's team worked with you, and what were their positions?

total team of around 4 to 5 people including Product Owner, Developers, Testers and cofounder also interacted.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Deliverables were good and overall look and feel of website is now great. We have a nice logo and good brand value.

Describe their project management style, including communication tools and timeliness.

They had weekly meetings, one product owner was in constant contact with us. They followed agile methodology for the project.

What did you find most impressive or unique about this company?

They were experienced and able to tell what the client needed and how to best take care of it.

Are there any areas for improvement or something they could have done differently?

None as i can think. May be they can add more people in core development at some stage. Though as branding company thats not a mandate to have.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an interior design company that does high end interior design projects all over India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

We were struggling with keeping up with our social media and The Go-to Guy has not only adapted to our style but also elevated our social media status immensely. The team is very sharp and a joy to work with. Now through their well thought marketing campaigns, we have more and better quality projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

A friend referred them and their past work was very convincing.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Social media management - cintent creation and regular posts across all platforms Ad campaigns - all social media platforms and influencers.

How many resources from the vendor's team worked with you, and what were their positions?

5-6 Content lead Copywriter Brand consultant Design lead Head of client success

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The marketing campaigns have been very successful, we have got 500 times the exposure and many inquiries in the initial stages itself.

How effective was the workflow between your team and theirs?

We have weekly calls where we discuss the upcoming posts and campaigns in detail along with ideating for new campaigns. The team is in touch with us through the week and is available whenever we've had a query.

What did you find most impressive or unique about this company?

They have everything covered, by experts, and they are very passionate about it.

Are there any areas for improvement or something they could have done differently?

Nothing.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of an information technology startup that sells infrastructure as a service to small businesses through Managed Service Providers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!?

We needed to create eye-catching, professional looking content, and didn't have the capacity or the talent to be able to do that. We also wanted to have our content broadly distributed over multiple social media platforms, and didn't have the expertise to handle it.

SOLUTION

How did you select this vendor and what were the deciding factors?

We checked out several content marketing firms as well as individuals who could do the job, and ultimately selected TGTG for: responsiveness, past portfolio accomplishments, reference checks, cost-effectiveness and breadth of capability.

Describe the project in detail and walk through the stages of the project.

TGTG began creating a content calendar right away, set up a series of milestones, and then started delivering and publishing content on different platforms. Start-up time was minimal.

How many resources from the vendor's team worked with you, and what were their positions?

Multiple people work with us from TGTG, depending on the project at hand. We have a project manager dedicated to us and additional content creation assets.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our on-line presence has increased hugely, and organic unsolicited inbound leads has gone up as well. Our channel is now complimentary of our efforts, and our visibility and mindshare in the channel has definitely increased. The company is now projecting a much more professional image.

How effective was the workflow between your team and theirs?

TGTG has taken the initiative to own and drive the content calendar. We in fact find ourselves only needing to provide guidance, approve initiatives, proofread and edit generated content, and generally ensure that the content generation is taking the right path.

What did you find most impressive or unique about this company?

Extremely well formatted content with very good styling and good choices of images, layout, etc. Also very good marketing strategy skills.

Are there any areas for improvement or something they could have done differently?

Somewhat improved English language skills, though they are certainly getting better at it.

BACKGROUND

Please describe your company and your position there.

Fitza Pvt Ltd is a mobile first wellness care application. I am the Co-Founder and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

We were launching the app specifically for Wellness Care solutions addressing Chronic Ailments. The scope of engagement was to be our digital partner in building awareness about the application.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to The Go-To Guy and when we interviewed them, we were happy to take our engagement forward.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Right from understanding the brand, what we stand for, our purpose to developing the website and other digital assets. They also managed our social media accounts. For us, The Go-To Guys were a one stop ship for all our digital marketing requirements.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Copy Writer, Content Writer and Creative guy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns executed on Instagram, Linkedin, Facebook were reasonably successful.

How effective was the workflow between your team and theirs?

We connected once a week and the team was easily accessible.

What did you find most impressive or unique about this company?

The team was very responsive and technically sound.

Are there any areas for improvement or something they could have done differently?

They could have done more customer and competitor research.

BACKGROUND

Please describe your company and your position there.

I am an iGaming consultant, a startup mentor, and the founder of Revenue Street - a full service marketing agency & affiliate platform specifically for iGaming companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy, and what were your goals?

For Revenue Street: Branding, Website Design, and Development for Revenue Street, LinkedIn Management for Revenue Street, For a Client (a leading online lottery portal):

• UI/UX Audit
• Creating a strong digital presence
• Building thought leadership in the industry
• Improving brand recall and customer engagement
• Generating leads

SOLUTION

How did you select this vendor and what were the deciding factors?

When I was looking for a branding and marketing partner, I came across The Go-To Guy! through someone in my network. They were highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They built the Revenue Street’s identity from the ground up. From the logo, the messaging, and the tone of voice to the visual styling, the design elements, and color treatments. They built the entire website for Revenue Street while consistently creating content to build thought leadership on LinkedIn.

How many resources from the vendor's team worked with you, and what were their positions?

Their team has copywriters, visual designers, communication designers, developers, digital media specialists, and social media experts with an active direction from the founders themselves.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The turn around for the website was fast and there were little to no iterations since the outcome was exactly what I wanted the website to be. They understood what exactly my vision was and delivered on their promise. The consistent work on social media towards achieving weekly goals is carried out without hiccups and I couldn’t be more grateful for that.

How effective was the workflow between your team and theirs?

The team at The Go-To Guy! is very responsive and coordinating which helps in keeping things on track. Especially the account manager who was assigned to my project, Sunny, made sure that the deliverables met the deadlines and all my expectations were fulfilled.

What did you find most impressive or unique about this company?

The non-conforming attitude towards branding and marketing. As a startup in this space, they bring a fresh perspective in the work they do and they don’t stick to the conventional methods or ways of doing things.

Are there any areas for improvement or something they could have done differently?

They are adaptive which means they are always evolving which is a good thing for an agency. We are looking at working more with them in the coming future and we’re sure they’ll exceed themselves.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Rite Water Solutions (India) Pvt Ltd. We are an ISO 9001:2015 certified organization operating in the space of providing clean drinking water solutions.

We specialize in providing solutions for Rural and Urban Water Quality Improvements.

Our focus is on providing comprehensive, cost effective and sustainable solutions for providing safe drinking water to habitations which are affected by chemical and biological contamination of available ground / surface water sources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!?

We have been working with The Go-To Guy! for close to 2 years now. We have engaged with them on multiple projects and they have been delivering top notch quality across all projects.

Apart from the regular awareness and brand building for Rite Water Brand on social media, they also have helped us in bringing a couple of consumer products to market. They recently helped with the brand launch of Beyond Corona - Our Range of Covid 19 Disinfection & Sanitization Products.

The Go-To Guy! acted as our Marketing Partners and provided not only flawless execution but also effective consulting in building the digital footprint for Beyond Corona Brand.

What were your goals for this project?

We wanted to increase our brand awareness and engagement via social media and content marketing for Rite Water Solutions. We also wanted to build a strong brand for our range of Covid 19 disinfection products.

We needed help with brand building activities like - Brand Naming, Logo Design, Website design and development, Marketing collaterals like brochures, videos etc.

SOLUTION

How did you select The Go-To Guy!?

I was introduced to The Go-To Guy by a friend who has worked with them earlier. We also reached out to a few other agencies before shortlisting and finalizing them based on their capabilities and strong work portfolio.

Describe the scope of their work in detail.

As mentioned earlier they have been our extended marketing team and delivering on all our brand marketing needs for our parent company Rite Water Solutions and our Beyond Corona products.

What was the team composition?

After the initial discussion with the Co-Founders of the company where we agreed on the scope and commercials, I was assigned an Account Manager for my project. He was my single point of contact for day to day communication and operational discussions.

We had a content writer, graphics design, visual designer, video specialist and a digital marketing specialist assigned to our account who used to work with the Account Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Please visit www.beyondcorona.in - The entire brand has been launched and taken to market by The Go-To Guy! team.

You can also visit our social media pages - https://www.facebook.com/ritewatersolutions & Blog at https://www.ritewater.in/blogs to see the work they have done.

They made several marketing videos which are available at https://www.youtube.com/channel/UCyPdaRxX_VT64rV7KCBqfeg

How effective was the workflow between your team and theirs?

We had a dedicated Account Manager and regular weekly meeting as touch points to track the work progress. Also the Founders of the company Ajay & Dipankar were always available when needed for their strategic inputs and direction.

This helped in smooth execution of our projects and I am extremely satisfied with the output.

What did you find most impressive about this company?

I found it very easy to work The Go-To Guy! from day one. They are truely good in execution as they rightly claim. They have a good process of collecting the requirement brief, planning it internally and delivering on time.

Their agility in terms of being flexible is what was most impressive as not everything can be planned to the last T. I highly recommend working with The Go-To Guy! as we also continue to do so.

Are there any areas for improvement?

None that I can think of

BACKGROUND

Please describe your company and your position there.

I am currently leading ZIM as their Chief Information Officer (CIO) leading their digital transformation and E-commerce initiatives. ZIM is a Pharmaceutical Company specializing in R&D and manufacturing of drugs and nutraceuticals based on differentiated delivery technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!?

ZIM inherently being a B2B company, decided to foray into B2C via a nutraceutical health and wellness brand. To achieve the same, ZIM needed support right from formalizing a brand philosophy, Go to Market strategy and finally building a brand cum e-commerce website.

What were your goals for this project?

As mentioned above, there were multiple goals:

1. Formalize a Brand Philosophy
2. Build a Brand Story, Brand Logo and Brand Assets
3. Creative Product packaging designs
4. Create Brand Awareness and Launch on SMM and other digital platforms
5. Build E-commerce website

SOLUTION

How did you select The Go-To Guy!?

My team surveyed many agencies working out of Indian Metro cities and found The Go to Guy suitable to requirement and budget.

What was the team composition?

I have closely worked with Ajay and Dipankar who lead TGTG and found their creativity excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still ongoing as per goals mentioned previously. We have achieved the first 3 out of 5 goals and the management is quite satisfied with the outcome.

How effective was the workflow between your team and theirs?

Both of our teams have single point of contacts (project managers) who connected on a daily basis for 10 min to quickly check on the deliverables and the timelines. If a delay or gap was felt it was immediately escalated.

What did you find most impressive about this company?

They are very innovative and they can produce creative marketing ideas.

Are there any areas for improvement?

None that I can think of at this point of time!