GLIDE®

BACKGROUND

Please describe your company and position.

I am a department director of a non-profit company

Describe what your company does in a single sentence.

Our fundation provides help and inspires hope to those affected by breast cancer through early detection, education, and support services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GLIDE to accomplish?

• Manage SEO

SOLUTION

How did you find GLIDE?

Referral

Why did you select GLIDE over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from GLIDE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GLIDE manages all aspects of our SEO, from monthly reporting and keyword tracking to content recommendations and on-site optimizations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Main site:

• Impressions up 90% YOY
• Clicks are up 76.7% YoY
• Users are up 74% YoY
• New users are up 76% YoY
• Sessions are up 79.5% YoY
• Pageviews are up 80% YoY

Blog:

• 3x traffic growth YOY

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Melissa, our SEO lead, is the absolute best. She is wicked smart, excellent at time management, and prioritizes serving the client. She flexes to meet our changing needs and executes the work instead of just making recommendations. This hands-on approach has made a massive difference for our team.

What was your primary form of communication with GLIDE?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their co-management of SEO and web design integrates seamlessly so the client doesn't have to weigh two different goals. I know what the SEO team recommends takes into account the web team's feedback. They work harmoniously together, which is rare! I am also very impressed with Melissa's dedication to our team and improving our SEO metrics. She's an ace!

Are there any areas for improvement or something GLIDE could have done differently?

None; GLIDE works hard to meet our team where we're at.

BACKGROUND

Please describe your company and position.

I am the VP Marketing of a construction company

Describe what your company does in a single sentence.

Fence, deck and patio cover installation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GLIDE to accomplish?

• Website refresh
• SEO/PPC
• Branding
• Generate leads

SOLUTION

How did you find GLIDE?

Online Search

Why did you select GLIDE over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from GLIDE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Glide does web development, design, SEO/PPC and overall web support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The following is data from June 2023 vs June 2022:

• Organic sessions +433.33% YoY 
• Pageviews +276.66% YoY 
• Blog sessions +1,018.17% YoY 
• Blog pageviews +1,145.24% YoY 
• Instant Online Quote clicks +38% YoY 
• Phone number clicks +104.76% YoY 

Additionally, Glide designed a website that we believe is best in class. One, if not the best, websites for our industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is top-notch. The majority of deliverables are on time. If they are not, there is a solid reason for the delay. There is always great communication throughout the process from everyone involved in the project. There are weekly meetings with follow-up notes containing summaries and deliverables needed. They keep me organized and are incredibly patient with my busy schedule!

What was your primary form of communication with GLIDE?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people! I truly feel like Glide is an extension of our team. Glide management values their people, and it is very apparent.

Are there any areas for improvement or something GLIDE could have done differently?

Keeping the communication open and flowing between teams regarding a project. Making sure the left hand is talking to the right!

BACKGROUND

Please describe your company and position.

I am the Director of Digital Marketing for a healthcare company

Describe what your company does in a single sentence.

Our company is committed to helping you reach and keep your best health and quality of life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GLIDE to accomplish?

• Create efficient PPC campaigns
• Create compelling and converting SEO briefs
• Drive organic users to website

SOLUTION

How did you find GLIDE?

Referral

Why did you select GLIDE over others?

• High ratings
• Great culture fit

How many teammates from GLIDE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create an ongoing Paid Search campaign that would convert searchers into new patients. Supply relevant SEO briefs to us so that we could write effective content that would be relevant to searchers as well as search engines. Host regular check-in meetings to ensure priorities are aligned.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have effectively decreased our cost per conversion dramatically YoY and have ad campaigns that we are confident in. Our SEO is leagues better where it was 2 years ago, with our content writers saying the SEO briefs are some of the best they've ever received.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects are continually on time and thoroughly thought through throughout the whole process start to finish.

What was your primary form of communication with GLIDE?

Virtual Meeting

What did you find most impressive or unique about this company?

Every project they take on, you know that they will consider both the technical/operational aspect of implementing the change, but also the creative.

Are there any areas for improvement or something GLIDE could have done differently?

I think the handoff of our website in the final stages could have been done with more precision. Every time I have voiced a concern about some aspect of their services, GLIDE goes above and beyond to satisfy our needs as a client. Can't ask for more than that.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of an online marketplace for responsible fashion. Responsible fashion includes brands who prioritize people and planet in their business model.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GLIDE, and what were your goals?

We chose Glide to develop our e-commerce site from scratch. Our site needs were more complex than just an out-of-the-box Shopify site. Our goal was to see our vision come to life with quality and great functionality and in a timely manner. As a startup this was our first time developing an e-commerce site and we also needed experts who could hold our hand through the process.

SOLUTION

How did you select this vendor and what were the deciding factors?

I discovered Glide through my B-Corp consultant. My interest initial interest was just a second opinion on how to proceed with the site, as my previous web developer partner had been delaying creating a plan of action for many weeks. I felt helpless.

What ultimately sealed the deal for me was twofold. Travis' immediate ideas of how to approach the design process, despite information gaps that I could not provide yet gave me an immediate path forward that would not create further delays. Also, Glides move toward B-Corp status, and their overarching values and priorities aligned with Sellery.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I had two meetings with Travis, an introductory/discovery meeting, followed by a second more thorough discovery meeting to determine how they could best help me. We outlined a high-level approach which I was aligned to. Next, we worked through the contract execution process and a kickoff meeting where I met the entire team that would be involved from start to finish.

We started with a paid discovery where we dove deep into the needs for the site and came away with a detailed plan that I could execute with Glide or with another developer. At the completion of that project, given the outstanding work of Glide, we partnered again for the actual site development. I was immediately impressed with the level of organization and expertise. Their processes, tools and people were all top notch!

They use solutions like google workspace, Octopus, Figma, DoneDone, Frictionless. We started with the design phase, moved on-time to the technical phase and then the content and testing phases. They were friendly, professional and extremely helpful the entire way through. I was also impressed with the level of expertise of everyone I engaged with.

How many people from the vendor's team worked with you, and what were their positions?

I worked with approx 8 people across the team, plus a few more through communications through issue tickets. My primary contact was our project manager, Paola, who was wonderful to work with. In her absence I also worked with Kim, who did a great job keeping all the balls in the air during our launch week. I worked with the team leads for Design, Technical and Content Management, as well as various members of their teams. Most of my engagement (outside of Paola) was with Drew, Tom, Jessica and Syndie. Each of these team members were outstanding to work with!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The feedback of our site has been outstanding. It is beautiful and high-functioning. Glide was outstanding in incorporating our brand style and creating a site that brought to life the look and feel of we had envisioned for Sellery.

From a functional standpoint, they captured the vision of everything we wanted and produced it at a high level of quality. The site is still brand new, so I don't have metrics yet, but the fact that it accomplishes what we set out for in design, it functions well and looks wonderful says everything.

Describe their project management style, including communication tools and timeliness.

They have a great project management approach. They have all the needed organizational tools, they are very communicative. We had a scheduled of planned touch points and what we could expect during those touchpoints. We had weekly touch bases during the design phase that kept us on pace and "as-needed" touch bases during technical development.

They used tools like Octopus, an excel site plan tool, Google Workspace, email, DoneDone for issue management during development and Frictionless for support management post-development.

What did you find most impressive or unique about this company?

Their level of expertise and professionalism was insane. I had previously selected another marketing firm for my web design and they simply didn't know how to navigate the process without having all of the pieces in place, nor manage my lack of knowledge and uncertainty. Glide was well equipped for all of these things.

Are there any areas for improvement or something they could have done differently?

The only area of opportunity from my perspective was a few occasions where perhaps I didn't understand the process as well as I thought I did, which caused a bit of chaos in their otherwise high-functioning methods. I'm sure these things were communicated to me in the beginning, but there was so much new information and such a great learning curve that I didn't retain it all.

Glide adapted well to those needs and all was fine, but I think it would be advantageous to go into a bit more explanation at the start of each phase. A good example is the understanding of what the custom design blocks are, and how to know when adding a page or section is an entirely new design vs when it easily falls within the existing blocks that have been created already.

Knowing that the approach to those scenarios are different is important. In hindsight it's clear, but a few times I requested new pages/sections later in the game that required new designs. A better understanding of the design blocks may have may have helped me plan better, although unplanned needs still would have come up.

BACKGROUND

Introduce your business and what you do there.

I am the creative director for Convey. We're a logistics and supply chain company that makes software that helps retailers make better-informed delivery experience decisions and provide a better experience for their customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLIDE?

Our previous website needed to be updated and improved. It had a lot of different code that was inefficient and didn’t allow us to tell the story that we wanted to.

SOLUTION

What was the scope of their involvement?

We built the website from scratch using WordPress because there wasn’t much salvageable beyond the content on our previous website. GLIDE was instrumental in partnering with us to revamp our brand. We didn't necessarily want to rebrand, but we worked with their design team to pivot and elevate our design sense. GLIDE helped us to understand what our website was capable of, and introduced us to certain options that would help carry our story a little better.

They also helped us discover new ways to use our color palette, and worked with us to define data visualization methodology.  

What is the team composition?

We worked with Travis (Founder & CEO) on the project's scope in addition to a project, design, technology, and creative team. We worked with 8–10 members of their team. 

How did you come to work with GLIDE?

We found them on Google and initiated an RFP process. We wanted to stay within the local Austin area, so we were looking at a few different agencies. After an intensive interview process with multiple companies, GLIDE met all of our requirements across a multitude of avenues including budget, timeframe, and capability, so we decided to start working with them. 

How much have you invested with them?

We invested $75,000 with GLIDE. 

What is the status of this engagement?

We worked together between February–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of our goals was to increase demo requests; we went from around 28 requests to approximately 94 requests within the first month. We had a 3x lift within the first quarter. Organic site visitors went from between 20,000–50,000 to 80,000–120,000 per month. 

From a measurable standpoint on the backend, we saw a 32% lift in successful goal completion across our goal map. From a site authorship perspective, we went from one person to eight people who were onboarded across the organization to contribute to the website. The new site allows team members across the company to add new content. 

GLIDE upgraded the website so that the system's frontend showcased our company with high-quality output, and the CMS on the backend was easy to use for everyone. They provided a lot of UX thoughtfulness that has made the whole experience simpler to use on our end. 

How did GLIDE perform from a project management standpoint?

They stayed within budget, and they were on time for everything. 

We used Asana, Zoom, Slack, email, Figma, and Octopus.do for communication and project management. 

What did you find most impressive about them?

They have a lot of knowledge surrounding WordPress, and know the ins and outs of the platform. They were also focused on educating us on the platform so that we better understood what we were doing. They were accountable and kept us up-to-date with everything. Even when unexpected complications came up, we were able to handle them because they had great collaborative skills.

 Overall it was a fantastic experience working with them.

Are there any areas they could improve?

We can't come up with anything that they could have improved upon. 

Do you have any advice for potential customers?

Define your goals upfront, and communicate what you're looking for. Know your organization's capabilities and limitations so that GLIDE can provide you with what you need, and give them feedback quickly to keep the process moving. Come to the conversation with a vision, but be willing to work with their team to leverage the consultative approach.

BACKGROUND

Please describe your company and your position there.

We are a people counting company that offers a complete people counting solution, including hardware & software. I am the Marketing Director here, responsible for overseeing all marketing related activities, including the website which we use for lead generation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GLIDE, and what were your goals?

Our website had grown old, stale, and unstable. It was time to invest in a fresh look for our company. We wanted to create a beautiful site, with an intelligent design that led to a higher conversion rate.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed quite a few companies, but our number one goal was to find a true partner who has similar values and were driven by their client's success. After meeting with GLIDE, we were convinced they were the best fit for us. They were the cheapest proposal we received, but they weren't the most expensive either. They truly understood what we were trying to do and helped us navigate through some crucial decisions before we even struck an agreement.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After we landed on an agreement and decided on the tech stack we were going to use (WordPress) we got right to work on the site design. We held regular meetings with the design team to make sure we had things nailed prior to development. From there, the dev team took over. We had continual meetings, GLIDE had a system in place for seamless communication and feedback, and ultimately we got to the finished site with a perfect launch.

How many people from the vendor's team worked with you, and what were their positions?

We had a dedicated project manager throughout the entire project, but we interfaced with members of the design team, dev team, PM team, executive team. We never felt like we had to get anyone "caught up" on where we were. Everyone was always informed and ready to help with whatever needed done. Very impressive team from every dept.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is still early, but we are seeing much improved site load speeds, improved SEO performance and already seen an uptick in conversions.

Describe their project management style, including communication tools and timeliness.

Can't say enough positive about their structure and how their PM was setup. We never had to guess who we were talking to next, or when. They were always organized. We were kept very informed and always knew what our deliverables were. Between email, Slack, and their other tools they have in place, we couldn't have asked for a better setup.

What did you find most impressive or unique about this company?

Communication without a doubt. There was never any guesswork by us or by GLIDE. We all knew everything, when we needed to know it, to make informed decisions. It was so impressive.

Are there any areas for improvement or something they could have done differently?

The only thing we wish could have been a bit better was the dev teams attention to mockup designs. There were a few things in the designs that got missed by the dev team and/or were unachievable by the dev team.

BACKGROUND

Please describe your company and your position there.

My business is a small law firm. I am the managing lawyer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GLIDE, and what were your goals?

I hired GLIDE to design and create a basic website for my practice in order to establish a web presence.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected GLIDE because I am familiar with the high quality of the company's work.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The GLIDE team met with me and discussed my goal of simply obtaining a web presence. The team listened, and provided excellent feedback to my design concept. The final website is beautiful and is a perfect first website.

How many people from the vendor's team worked with you, and what were their positions?

At least six people worked with me on the website project: the company president; a team manager; at least one web designer; and at least three developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website is exactly what I wanted to give my business a web presence. The team listened to my concepts for the website, and guided me in making decisions by providing truthful feedback and great suggestions.

Describe their project management style, including communication tools and timeliness.

GLIDE is an extremely accessible company. We met frequently via Zoom throughout the project. I also sent questions via email, to which GLIDE always responded within 24 hours.

What did you find most impressive or unique about this company?

Because of my schedule and the evolving nature of my practice, we had quite a few unexpected delays. The GLIDE team was patient, and allowed me the time I needed. Moreover, the GLIDE team gave me the same attention and quality of work that they provide for larger companies. GLIDE cares about its services and its clients, and provides quality every step of the way.

Are there any areas for improvement or something they could have done differently?

I have no suggestions--I am 100% pleased with GLIDE.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Arganteal. Arganteal privides a platform to glue all of your deployement scripts in one, multi-language, multi-platfrom DevOps organizational tool. Arganteal automate DevOps automation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GLIDE?

Out original web site was internally created as a shingle site. We needed Glide to buid us a new, modern, site that would support subscription to our new product introduction.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for website vendors in our area and were introduced to Glide. From the outset they said they were not the cheapest but they were the best. We looked at some of there work and concluded they were worth the money compared to the millions we invested in our product.

Describe the project in detail and walk through the stages of the project.

Glide reviewed our exsiting materials and got a sense for where we wanted to go. Somewhat to our surpirse, they started on the art end of the project and progressed toward the content over time. About every week or so they showed us where they we at and got our input. We first approved the art and then moved on to content and messaging.

In the interum time we worked to hone our message and by the 3rd month the whole project began to gel. At the end of the fourth month we released succesfully.

How many resources from the vendor's team worked with you, and what were their positions?

They had four or 5 people involved in the effort. The project manager, the lead art director, a couple of content people and some coding reosources in the background.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We released the new website on time and it has drawn favorable comment from nearly everyone who has seen it. We are a small player in a market of big players. We needed to be competitve with much larger entities on line. We believe we achieved that with Glide's portrayal of Arganteal.

How effective was the workflow between your team and theirs?

They were responsive, but not intrusive. The teams worked together well.

What did you find most impressive or unique about this company?

They bring a lot of prior experience to the table. They work at kind of a slow methodical pace. I think their employees like working there and it shows in their cutomer interactions.

Are there any areas for improvement or something they could have done differently?

In the end it made sense to start with art since the content is easier to change. Arganteal had no real problems with anything Glide did.

BACKGROUND

Please describe your company and your position there.

I am the Director of Communications for a pet adoption service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GLIDE?

Our website design had not been updated in several years. We had great information to share, but it was getting lost in poor design. We hired Glide to revamp the site design and make it more user-friendly.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met with and considered many web design companies for this project, but we were excited to work with a local company whose mission reflected our values. After reviewing Glide's past work and learning more about the project process, we made the decision to work with them.

Describe the project in detail and walk through the stages of the project.

We started with a series of discovery meetings to talk through the project and identify the key goals. Then the design team got to work and presented us with some options. After deciding on that, we got into content development and lots of reviewing. We worked closely with our project manager and Glide's technical development team to work out any bugs and get everything *just right*. After we launched, we continued to work with the support team when issues arose.

How many resources from the vendor's team worked with you, and what were their positions?

I initially met with the head of the company to learn more about what they had to offer. We were assigned a wonderful project manager (Paola) who was with us at every step of the way. We also worked with a design team (Drew) and a content development expert (Jessica) who were excellent. After the site development began, we worked closely with the dev team, which was headed by Sam, who was wonderful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The visual of the before and after of our website is shocking - it looks so good! It's so much easier to navigate, and I absolutely love how the design turned out.

How effective was the workflow between your team and theirs?

We worked very well with the Glide team, and I think that is due in large part to our project manager, Paola. She was extremely responsive and helpful throughout the entire process.

What did you find most impressive or unique about this company?

I think their ability to make our dream website a reality was so impressive! I just felt like they totally got what we were going for, and made it happen. Redesigning a website is a huge undertaking, but the Glide team helped to make the process as painless as possible.

Are there any areas for improvement or something they could have done differently?

I think the only thing they could do to improve would be to keep the dedicated support team with us a little longer after the launch before switching us over to general support. The president of the company and I discussed this as we wrapped the project, and it sounds like this is something they will consider doing in the future. But that is truly the only area where I think there is room for improvement - we had a wonderful experience with Glide.

BACKGROUND

Please describe your company and your position there.

I am the owner of a SaaS subscription company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GLIDE?

We hired GLIDE for a new website, our old one being outdated.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for a vendor that we could trust to do good work. Our previous vendor came up a bit short in this regard though they charged a similar price.

Describe the project in detail and walk through the stages of the project.

GLIDE followed a thorough, paced process. According to my software project managed, who was the main point of contact on our side, "They knew how to specify what we were looking for and turn that into a fluent design."

How many resources from the vendor's team worked with you, and what were their positions?

I think we worked with four to six people. The key points of contact, who were great to work with, were Drew Lyon (the design lead) and Madeline Seitz, the project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site was built to spec and launched successfully (with the expected parts to clean up.) We did not have any specific targets around SEO ranking or the like, though we certainly hope it will help. One of our contacts emailed me to compliment us after we made our soft launch.

How effective was the workflow between your team and theirs?

GLIDE made good use of the software infrastructure they set up (ticket submissions, etc.) This kind of thing is critical so things don't slip between the cracks. The initial calls elicited good feedback around conceptual goals. Per my software project manager: "Communication on the project was great, it was easy to set up any sort of sync meeting or get in touch with them to see where we currently were."

What did you find most impressive or unique about this company?

GLIDE stands out for its passion and enthusiasm. It follows through with reliable adherence to best practices.

Are there any areas for improvement or something they could have done differently?

I wish it were a little less expensive to develop websites but the market sets the rates. As mentioned above, a few years ago we paid about the same for a site that wasn't as good.