Turn ideas that inspire into products that help
You found Fulcrum – a design & development company from Kyiv, Ukraine. We create quick-to-market, scalable, fault-tolerant mobile & web applications that achieve clients' business goals & hit the mark.
Fulcrum Numbers:
• 40+ successful projects
• 2 000 000+ users worldwide
• 90+ professionals on board
• featured on Awwwards, Behance, Dribbble
• top-rated on Clutch, Upwork, GoodFirms
• clients from the US, Europe (the UK, Germany, Belgium, Norway etc), Israel, the UAE & much more.
Services we provide:
- Product Discovery
- UX/UI Design (UX research, UX audit, illustrations, wireframing, prototyping)
- Product Development (for web, mobile & desktop applications)
Our product-oriented approach defines how we work:
1. 100% transparency during the projects
2. lightning-quick & never-stopping communication with the clients
3. highest security level (100% intellectual property always stays with clients).
Our main industries:
- Edtech
- Healthcare
- Marketplaces
- Social Networking
- Logistics
- Gaming
- Cloud Solutions
- Cybersecurity
- Business processes automating
- Streaming & video processing
Our designs
Behance: https://www.behance.net/fulcrumrocks1
Dribbble: https://dribbble.com/fulcrum_design

headquarters
other locations
Focus
Portfolio
Mercedes website (Mercedes Car Dealership in Ukraine), Bloss (Education platform for parents), Launch (digital matchmaking platform for students & employees), Kor (educational app for drivers), BUFF (gaming rewards platform), Reechr (Social network to connect people), Plannly (App for planning social events), SubbXi (media captioning tool), Sync.me (eco-system for business communication), LastCall (B2C marketplace for events).

Bloss – an education platform for parents
Bloss is an education and lifestyle platform that helps parents and parents-to-be with starting a family. For Bloss we have created Wordpress website and a mobile app that helped them go to market under tight deadlines and raise next round of investments.
Inside Bloss, users can:
- Easily search for hand-picked, user rated & reviewed professional experts
- Book video call & in-person appointments with calendar integration
- View informative & inspiring content from the experts via articles, video and audio
- Access premium content: downloadable courses, planners and routines
- Communicate in community chat forum & interact with other parents and experts
- Buy recommend product
Tech stack: Frontend: HTML5, CSS3, SASS, JS, GULP Backend: PHP, MYSQL
Integrations: WooCommerce, PayPal, Stripe, GA, bbPress, Yoast SEO, Advanced Custome Fields, Easy Bookings

Educational App For Drivers
Kör is an online education platform in Norway which enables booking driving programs & lessons online, tracking students’ progress as well as allows family and friends to be involved in the process.
For Kör we have built MVP, their web and mobile platforms completely from scratch. Currently the platform is the largest traffic school in Norway.
Visit: https://koer.no/

Loyalty Program for Gamers
Buff is a platform where you can play games but also earn, simply just for playing. The app has its own coin-economy, reward system and marketplace.
Started as an MVP today Buff is a real market player with 3M+ users worldwide.
Technologies:
Frontend: React, Redux, Saga, GSAP
Backend: Node.js, Nest, PostgreSQL, Python, Docker
Major Features:
1) Register & create your profile
2) Play the games available on the platform
3) Earn coins & purchase in-game products
4) Game Challenge Support
5) History & Advanced Stats
6) Live Economy
7) Anti-Cheating System
8) Steambot
Vist the case study: https://fulcrum.rocks/projects#buff

Job Platform (mobile & web)
Launch is a matchmaking platform that focuses on connecting new graduates & young professionals with their dream employer. All exciting events, internships, and entry-level jobs in just one digital platform. To launch talent into the business world!
Features:
1. Smooth onboarding process
2. Personal profile with user’s achievements and skills;
3. Smart matching algorithm;
4. Simple & fast application process;
5. Ability to track all applications, messages and recommended jobs;
6. In-app messaging to let employers connect with the candidates they like within the platform
Tech Stack:
Backend: Node.js, Typescript, Moleculer, PostgreSQL, Redis, NATS, Apollo GraphQL, Kubernetes, Docker, Elasticsearch + Fluentd + Kibana (EFK) log stack, Auth0
Web: React, Apollo GraphQL
Mobile: React Native, Apollo GraphQL
Cloud: GCP, GCP GKE, GCP Storage Bucket, GCP CloudSQL, GCP Memorystore

Marketplace for Physicians
FlipMD is a marketplace for physicians offering their consulting services to a wide range of clients seeking medical expertise. The company was successfully acquired by GoodRx.
During the project, we:
1. Rebuilt the old website from the scratch into a new one leaving most of the existing functionality intact;
2. Enhanced website experience by overhauling the UI/UX and adding custom-built features on top of it;
3. Performed smooth data migration to a new website.
Tech Stack:
Back:
Node.js
Nest
TypeORM
Typescript
PostgreSQL
Redis
Forest Admin
Front:
Redux
React
Next.js

Eco-System for Business Communication
Sync.ai is a complete eco-system for business communication packed in 1 toolkit.
Country: Israel ??
Platform: web applications, add-ons.
Front-end stack: React, JavaScript
Back-end stack: Node JS
Project development method: Agile development methodology, Scrum.
echnologiess:
Quick overview:
- Intricate animation elements
- 5 tools united in one single network
- Seamless integration with Google Calendar, Gmail & more
Watch the full video review here: https://www.youtube.com/watch?v=_4zYfBwrY0k

VUC^it – digital coach for employees
VUC^it is a digital coach that strengthens your social, emotional, and creative skills to master remote work. Based on users’ onboarding and testing, it offers you personalized tasks & challenges to achieve progress faster.
Features:
1. Registration via social media (FB, LinkedIn, Apple account)
2. Personalized onboarding during which users’ skills are evaluated
3. Challenges are formed taking into account users’ skills
4. Tasks (VUC^its) within the challenges can be both individual & shared with other users/community
5. Users can work on tasks together with the friends inviting them via dynamic link
6. Users can read feedback on the tasks from other users’ & leave theirs
7. Progress tracking that allows users to track their success
Tech Stack:
Back-End: Node.js, Nest.js, TypeScript, MongoDB, Kubernetes, Redis, GCP, Docker
Front-End: React, React Hooks, React Native, React Navigation, Typescript, Redux, i18next, Material-UI, Recharts
Visit: https://vucit.com

Reechr – Social Network to Connect People
Reechr is a geolocalized social network that helps people to connect with each other both online and offline based on their shared interests and location.
It enables instantaneous and low-commitment interactions via chat, group chat, geolocalized events, content sharing & even offline meetings.
Features:
- Smooth onboarding allows users to learn an app’s functionality faster
- User-friendly and simple signup & login procedures
- Users can add their areas of interest to personal profiles
- Based on their interests, users can create local & dynamic communities
- Reechr users can share & visualize their content
- Users can discuss their passions with others via messages
- Even better, you can meet and befriend other Reechr members offline
- Users can create and organize events & invite their community to join
Tech Stack:
Mobile app:
- React Native
- Typescript
- Redux
- Socket.io
- i18next
Integrations:
- Google Maps
- Google Places
- Google Geocoding
- Google AdMob
- Mixpanel
- Firebase
- Google cloud platform (GCP)
- Mongoose atlas
Back-end stack:
- node.js
- typescript
- nest.js
- mongodb
- redis
- docker
- kubernates
- jsonwebtoken
- swagger

'Instagram' for Shopping
Hyfa is a social platform where users recommend products they use.
The project is built with React Native and works seamlessly over iOS & Android.
Frontend Tech Stack: React Native, Redux
Backend Tech Stack: Node.js, Nest, PostgreSQL, Redis, AWS, Firebase
Major Features:
1. share photos with your followers, add comments and likes
2. clickable product tags that link to recommended product pages
3. Social feed made up of the posts with your favourite categories and profiles you follow
4. personal profiles
Read the case study here: https://fulcrum.rocks/hyfa-case

Plannly – App for Planning Social Events
Plannly allows users to plan their social gatherings & events in 3 simple steps.
In short, its customers can easily plan Where (location/venue), When (date/time) and What (type of event) they want to do. Then, users just send an invite to a guest via a url in under 60 seconds.
Features:
- quick & simple on boarding to teach users
- smooth & user-friendly sign up and log in
- calendar for personalized & universal events
- functionality to choose the type of the event users are planning
- a convenient location auto-population feature to pick the venue
- the app syncs up to Google & hand-delivers the best places within a 15 mile-radius
- universal & personalized link sharing
- detailed overview for each event
Tech Stack:
Front: React
Mobile: React Native
Back: Nest, Node.js, Mongo DB, Redis, Firebase, GCP, Typescript, Docker, Kubernetes, AuthO

Machine Learning Company
The web platform Ludwig needed a critical UX audit and design rework of their existing web pages. They also wanted to add some new features without overloading platform's existing functionality.

Healthcare Database & Reports
GraphoMed is a database of medical information including medical stats, institutions, researches & more. It generates beautiful charts & dashboards upon request, whenever you need to access the required information.
The healthcare data is generated in FHIR standard & available in 6 European countries.
We prepared a well-detailed and modern UI solution for a web app, providing interaction with healthcare data in FHIR format, created on the client's side.
Technologies (Front-end):
TypeScript
React
Redux
React Router Dom
React-google-map
Supercluster
React-jvectormap
ChartJs
Strapi
React-table

New marketplace for the event industry
Web application (marketplace) for the event business with the ability to place the events needed as a business and also to order and book tickets for those events as an end-customer. The web platform ability is wider for the business side, for the user comfort there is a mobile application development planned.
Visit the projects page: https://fulcrum.rocks/projects#lastcall

Online Captioning Tool
Subbxi – online media tool for digital agencies that help them caption movies in real-time. The platform has microservices architechture, which means the platfom can take up any load.
Technologies:
Frontend: Next.js, React, Redux, Socket.io, Typescript, Reselect, Redux-thunk, React-virtualized
Backend: Node.js, AWS, AWS Lambda, Nest, FFmpeg, MongoDB, Hls.js, Elemental MediaConvert
Industry: Media, Video Captioning
Visit the case study: https://fulcrum.rocks/blog/subbxi-case-study

The massive crypto variety on one easy-to-use and nicely-looking trading platform
A web app where you can exchange the most popular digital assets and also list your own tokens to increase the market share. The most popular trading pairs included, such as Bitcoin, Ethereum, LiteCoin, EOS and much more. Secure app environment, ability to trade your coins for the fiat and low fee for transactions.
https://www.chaincreator.exchange/

Is your web app protected from the data-thiefs?
This web app is able to check and prevent data loss from your web-resource. It imitates the different types of cyberattacks right up to your web resource and provide you the reports about where and how the data-thieves might steal your or your customers’ data.
https://cybersenshi.com/

Trading platform for gaming on Blockchain
Your mom or wife will never call these games stupid again. Now you’re not just playing, you’re earning money. CC Games allows you to mine, game, and trade on one platform. Totally decentralized, fully awesome – try it yourself!
http://chaincreator.games

Supporting the future of transportation: sharing the "green" vehicle in a minutes.
Using electro-bikes in the city without really having one was never so easy before. Just open the app, find the nearest spot, click and ride! It feels so good, especially in a nice summer mood… Thus we hope we make a good contribution to Austria’s ecology and help to make the socially responsible business grow. Combo!
Play market:
https://play.google.com/store/apps/details?id=com.scoobe&hl=ru
App store:
https://itunes.apple.com/us/app/scoob-e/id1447236665?ls=1&mt=8

Notibuyer (mobile application)
Notibuyer is a planner that has a simple solution for you! It's more than just a note-taking the application, it is your personal assistant, your ideas list manager, your perfect organizer.

Website Redesign & UX Research for glo
Started as a Discovery for glo mobile app, we also made a UX research of glo website for its further redesign & took focus on PWA instead. Why? At that moment, PWA was the most efficient way to fix product's current pains & boost its performance.

Mercedes Benz Website Redesign & Development
Mercedes-Benz Ukraine wanted to update its old website. After detailed market & competitor research, we offered a solution that perfectly met stakeholders’ business needs.
We've created a custom car dealer website design that reduces the amount of time to maintain it, is more user-friendly for customers, and increases user trust.
After the design was approved, we started the development stage to create the functionality needed. Now, it has numerous must-have features and elements for the best car dealer website!
Inside the app, customers are able to:
1. use filters to find a car;
2. request a test drive;
3. compare car models;
4. use a credit calculator;
5. order spare parts;
6. read the news and promotions;
7. manage content manually via the admin panel (for website administrators).
Tech Stack:
Backend: PHP, Laravel, MYSQL
Frontend: HTML 5, JS
Reviews
the project
Financial Marketplace Dev for Software Development Company
"They’re good communicators, and they have a good process in place."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a software development studio, and we build custom software for different industries. I’m the Product VP, and I work with customers on how they want their products to look and feel.
What challenge were you trying to address with Fulcrum?
We hired Fulcrum to help us build our vision and create a financial marketplace.
What was the scope of their involvement?
Fulcrum developed a financial marketplace. They began by walking us through a discovery phase where we told them about what we wanted our product to do. They then helped us visualize our intended users and identified their motivations for using the marketplace. Once we figured that out, they helped us design our platform’s technology architecture and design what the full stack would be from a technical point of view — which involved the front- and backend development, APIs, and more.
Additionally, they helped us gather competitive analysis to see what other companies were doing that were similar to us. By doing that, we were able to see what we really wanted to be and what we wanted to avoid on our platform. Subsequently, they provided us with initial designs of all our pages, which involved creating our buttons, screen views, forms, user stories, and logic. In doing so, we were able to see how our users would register and how they could customize our platform — basically establishing the full process from end to end for both front- and backend interactions. The team now continues to add more features to the platform.
What is the team composition?
We typically work with 6–10 people.
How did you come to work with Fulcrum?
We found Fulcrum through a widget that they posted on Product Hunt — that widget helped users estimate what it costs to build a product. We really liked how well it was made and how they used the same technology stack as us. After that, we scheduled a call with them and explained our project. They were also really friendly on the phone.
How much have you invested with them?
We’ve spent $80,000–$100,000.
What is the status of this engagement?
Our ongoing collaboration started in May 2021, and we expect to finish the project in November 2021.
What evidence can you share that demonstrates the impact of the engagement?
Fulcrum delivered our product ahead of schedule. Our customer really liked what they created, so they extended the original contract. As a result, the team continues to integrate more features into the platform. However, we don’t have any metrics about their work yet — hopefully, in a few months, we’ll have that.
How did Fulcrum perform from a project management standpoint?
They’ve been performing great from a project management standpoint. They’re good communicators, and they have a good process in place so it’s easy to follow exactly what they’re doing and understand their progress. We communicate on Slack and Google Meet.
What did you find most impressive about them?
Fulcrum is always available, and they create good documentation. As a result, it’s easy to go back and track their progress.
Are there any areas they could improve?
No, they’re doing a pretty good job.
Do you have any advice for potential customers?
Get your users involved early on and collect their feedback. If you do that, you can iterate successfully.
the project
E-Commerce Development for Online Jewelry Retailer
"Fulcrum’s flexibility, which is especially suitable for a startup like us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of an E-Commerce Jewelry startup - an online store that offers exquisitely crafted diamond rings for engagements, weddings, and special occasions.
For what projects/services did your company hire Fulcrum, and what were your goals?
We approached Fulcrum in the very realy stages of the conspet and initial scheme of the site we wanted. We wanted to build a site as good as the top players in our field in terms of technology and site features, Mobile adaption and flexible to changes and additions as we go. a main consideration was a very short time for delivery. we wanted to be live in 2 month.
How did you select this vendor and what were the deciding factors?
Fulcrum was the first company we partnered with based on the recommendations from one of our colleagues that have already built products with them. Before we settled with Fulcrum, we considered 6 other companies which we had found on Google.
There were several deciding factors why we chose Fulcrum. The first and the biggest one was a personal recommendation. We knew that Fulcrum has managed to build things before & already delivered projects. Next was the price – it suited us well. Also, timelines were really crucial for us and we needed someone who would meet them.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The team started by preparing a PRD for a website. After it was created, we actually proceeded to its development. Fulcrum did a great job here: the development was amazing, the team met all the timelines, provided high quality, and demonstrated a flexible approach. After the development was finished, the website went live.
How many people from the vendor's team worked with you, and what were their positions?
There were 5 people on the team: 2 developers, QA, PM, and Account Manager. My main points of contact were Sergey, a PM, and Alex, an Account Manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The website is active now & working well. We already have the first purchases. So, the concept proved to be working and we are right now at the stage of raising another funding in order to grow and move to the next step. Our plans in the near future are to proceed with website development & add more functionality.
Describe their project management style, including communication tools and timeliness.
During the development, project management was on a high level. Communication went pretty well. We mainly communicated via Slack and also sometimes had meetings in Zoom. The team’s English skills were great, too.
What did you find most impressive or unique about this company?
First and foremost, we were impressed by Fulcrum’s flexibility, which is especially suitable for a startup like us. Their approach worked very well for us and it was totally pro-client. Overall, the website development was professional, proactive, and on schedule. It was more than we expected. For us – a startup that faces lots of unknown issues and problems – Fulcrum was a stable point in this project in terms of the development & following the timelines.
Are there any areas for improvement or something they could have done differently?
They did their job with great professionalism and made us happy with the website they built. So far, I don’t see any considerable areas of improvement for Fulcrum.
the project
Web Redesign for Mercedes-Benz Ukraine Dealership
"They've analyzed what we need and had provided us with a design of an innovative, functional & user-friendly website."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m a Marketing Director at Mercedes-Benz dealership in Kyiv, Ukraine, the biggest Mercedes-Benz dealership in Eastern Europe.
For what projects/services did your company hire Fulcrum, and what were your goals?
We had an outdated company’s website which didn’t provide all the info about our products, didn’t satisfy our current business goals, lacked efficiency & usability. That’s why we needed to develop a new one – more innovative, user-friendly & functional to provide our customers with maximum details, options & services. The main goal was to develop a new user-friendly & efficient website that would perform all the functions we envisioned. Yet, at first, we wanted Fulcrum to compose just a PRD for a new website. We really liked the PRD & designs Fulcrum provided, so we decided to hop on further development.
How did you select this vendor and what were the deciding factors?
Fulcrum was recommended to me among other tech agencies. While selecting the team to work with, my tech advisers admitted that Fulcrum had offered the best, and most importantly – scalable, tech solution to fulfil our business needs. We also checked the company's tech stack, approaches, portfolio & clients’ reviews. All these factors combined convinced us to choose Fulcrum over others.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We started with a Discovery phase during which the PRD for a future website & its designs were prepared. The PRD included all the functionality we lacked in our previous website & some new innovative features. Next step was the website's design creation. Fulcrum did a great job here & demonstrated great UX/UI expertise. After designs have been approved, we jumped into the development. Overall, this stage was based on the roadmap, prepared by Fulcrum in advance, and was split into sprints. During each sprint, planned functionality was delivered. The new website was released in June. Right now, we’re working on its second iteration which presupposes the development of additional functionality.
How many people from the vendor's team worked with you, and what were their positions?
The team included Project Manager, Business Analyst, Designer, Front & Back Developers, and QA. My main point of contact was the PM, Dmytro.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The first iteration was released in June, so it’s quite early to provide any numbers. Yet, we see how users' response has increased already. Now, the website has lots of useful features – auto loan calculator, spare parts catalog, test drive section, car comparison tool & much more – that help us to provide better service for existing customers & engage new ones. Also, we are continuing development & are adding new features to the website.
Describe their project management style, including communication tools and timeliness.
The communication went smoothly, as well as our processes. Mostly, I communicated with the PM, Dmytro. He managed to address all my requests & questions in time and to full extent.
What did you find most impressive or unique about this company?
First of all, it’s their approach – they not only deliver what has been promised but quite often exceed our expectations. Working with Fulcrum, I could be minimally involved in the project & still everything would go perfectly. Also, their design processes & expertise are on a very high level. They've analyzed what we need and provided us with a design of an innovative, functional & user-friendly website. Today, looking at the website we’ve created, I could see the tremendous work they have done.
Are there any areas for improvement or something they could have done differently?
Right now, I’m satisfied with how the project is going: its deliverables, the team, workflow & communication. The fact that we went to the second iteration with Fulcrum speaks for itself.
the project
Specialized UX Audit & Redesign for Machine Learning Company
"This was the first time we work with supplier outside of the EU and we were impressed with their work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the managing partner at a Machine Learning company specialised in the accounting sector. Our clients are medium size to big 4 accounting firms, relying daily on our web based platform for their accounting processes.
For what projects/services did your company hire Fulcrum?
As we are expanding our services and platform, our web platform needed a critical UX audit and design rework of our existing web pages. We also had some new features that we wanted to add without overloading existing functionality.
What were your goals for this project?
We needed the user experience to be more fluent, with clearer information and easier to navigate. The pages had to be more modern and consistent.
How did you select Fulcrum?
online search and one on one conversation with a customer in the same country for reference.
Describe the project in detail.
There was a thorough pre-sales meeting, a good offering and detailed explanation of project approach with a dedicated account manager. We had several meetings with the designer and ux specialist to go over the use case, our objectives and goals.
The UX audit was very well received with actionable outcomes. The design had several iterations, each one refining further on ideas and feedback until a well received final result.
What was the team composition?
A project/account manager, a UX expert and designer.
Can you share any outcomes from the project that demonstrate progress or success?
The feedback from our team was very positive as well as initial feedback from clients.
How effective was the workflow between your team and theirs?
The workflow was effective, the language barrier was present but minimal, we were always able to understand their thinking and give our feedback. Everyone from our side was happy with the way of working and the results.
What did you find most impressive about this company?
Very good follow up, quick iterations, strong UX knowledge. Most impressed with openness in time spent and progress follow up. This was the first time we work with supplier outside of EU and we were impressed with their work.
Are there any areas for improvement?
Information on invoicing was not so clear initially, but turned out well in the end.
the project
Mobile App Prototype for Tobacco Company
"Most of all, we were impressed with Fulcrum’s flexibility."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am working as an E-commerce Executive at a global tobacco company British American Tobacco (BAT) in Ukraine. Our products there include cigarettes, tobacco, and other nicotine brands such as the tobacco heating device glo
For what projects/services did your company hire Fulcrum?
Overall, we wanted to develop a mobile app for one of our products – the tobacco heating device glo. That’s why we were looking for a company to conduct a Discovery Stage for the potential application.
What were your goals for this project?
We wanted to validate the hypotheses about the potential application to actually decide whether we need to develop a mobile app at all. As a next stage, we planned to create technical requirements for the application keeping needs of all stakeholders in mind.
How did you select Fulcrum?
Fulcrum was recommended to us by a partner while we were looking for a vendor. So, we started with an introductory call with the Fulcrum team where they presented their service to us. We liked the Discovery Stage they offered, so we went on working together.
Describe the project in detail.
The project was divided into stages. In the beginning, the following stages were planned: analysis & preparation, prototype creation & testing, writing requirements & architecture development. Later on, the project flow was updated.
Within the first stage, Fulcrum conducted marketing research, stakeholders & users’ interviews, UX analysis of existing functionalities & our current website. After they created the prototype & tested it with the potential users, Fulcrum presented the findings which prompted us to rethink the project’s goals overall.
During the UX audit, the Fulcrum team found lots of critical UX problems in our workflow & current website, so we decided to switch from the idea of developing a mobile app to raising conversion on our current website.
What was the team composition?
The project team included a Project Manager, Julia (she is our main point of contact), a Marketing Specialist, a Business Analyst, and a UX designer.
Can you share any outcomes from the project that demonstrate progress or success?
Overall, we are really satisfied with Fulcrum’s work on the project and how it’s all going. Their Discovery was a big mind-changer and eye-opener for us. The stage is now finished.
It was really insightful, detected critical issues in our CJM, and helped to prioritize what we need to do next – focus on the current website flow instead of developing a mobile app. Right now, we are working on improving the conversion & optimizing user interaction on our website along with Fulcrum as a regular part of our team.
How effective was the workflow between your team and theirs?
Everything went really smoothly. We had no problems communicating with Fulcrum during all project stages. Even with lots of stakeholders from our side, Fulcrum’s weekly & biweekly demos worked out pretty well for us. We also had 2 offline workshops with the team.
What did you find most impressive about this company?
Most of all, we were impressed with Fulcrum’s flexibility. They were ready to change project flow, goals, meetings, etc according to our needs & requests without any hesitation.
Another thing is how organized they were with preparing all the documentation for us. As an enterprise company, we need to present all project materials to our global headquarters.
So, it was a big relief that Fulcrum was aligned with us and managed to understand how we need to have all the docs done. Finally, we liked their reasoning behind all recommendations.
Every point they presented to us was based on deep user research and supported with strong arguments. It created an additional value and helped us understand that we need to move in another direction - work on our current website.
Are there any areas for improvement?
Nothing big comes to mind. Maybe just some minor things like, for example, agreeing on the language of project documentation beforehand. Another thing – planning more time for approving stages/deliverables/steps with such a big corporation as we are.
the project
Web & Mobile App Dev for Startup
"The developments are also of the high quality we were looking for."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CTO of Launch.Career which is a Belgian startup that focuses on connecting new graduates (and young professionals) with their dream employer. We offer students the possibility to create a profile and get spotted and approached by potential employers.
For what projects/services did your company hire Fulcrum?
In order to be attractive to students and young professionals we needed a professional web and mobile application. As we are a startup we don't have in-house developers and reached out to Fulcrum for development assistance.
What were your goals for this project?
We wanted to have a very user friendly and intuitive web and mobile application. Students should be able to create a profile fast and easily follow up on incoming leads. We needed an admin portal to manage our clients and a landing page which could convince potential students and employers to onboard on our platform in a few seconds.
How did you select Fulcrum?
We had interviews with multiple different development agencies, which we found by posting our job on few online job boards. We choose to work with Fulcrum as their vision and motivation for the project matched with our mentality.
They were also able to present few good reference cases and we had a match in terms of technology stack to be used. Furthermore they already had the necessary experience of working with startups and were also not too big to introduce too much overhead in the project.
Describe the project in detail.
After choosing to work with Fulcrum, we started immediately with an intake phase in which we explained the concept of the application and presented the designs that were made by another party. After we have drafted a roadmap and started the development of the MVP in an agile manner.
What was the team composition?
The team was composed of experienced profiles: 2 frontend developers, a mobile developer, a backend developer, 2 quality assurance engineers, a business analyst and a PM.
Can you share any outcomes from the project that demonstrate progress or success?
While the application is only live in a beta stage at this moment, we have already received a lot of positive feedback from the test users. They confirm the application works fine, is performant and adheres to their standards.
How effective was the workflow between your team and theirs?
As the company is not too big, we were able to accomplish an efficient way of working together. We most communicate with the PM or the BA, who then conveys the message to the team of developers. Over the last few months we have also seen that the direct communication with the developers increases, which is good for efficiency reasons.
What did you find most impressive about this company?
We really like the fact the business analyst dares to question our input, proposes his own ideas and presents us with clear options from which we have to choose. The developments are also of the high quality we were looking for.
Are there any areas for improvement?
The company was rather optimistic regarding the timeline and required budget for this project. We realise we have changed our minds few times regarding certain elements, but the deadlines we agreed upon upfront were not fully met.
This has unfortunately lead to a situation in which we had to postpone the launch of our MVP, but in the end we managed to work everything out and we ended up with a really nice end result.
the project
Mobile App MVP Dev for IT Company
"Fulcrum provided us with high-quality development and great project communication."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a co-founder & Head of Business Development at Kifreez, an innovative international IT company. We specialize in developing AR mobile applications, web AR projects, games and website development.
For what projects/services did your company hire Fulcrum?
Request to develop an MVP for a mobile web.
What were your goals for this project?
Fulcrum started with a brief 2-week Discovery. Their BA mapped out all the features that should be in the first iteration. Then they proceeded with design & development stages. In the end we received a scalable MVP that’s ready to be tested with users.
How did you select Fulcrum?
We have known Fulcrum before, and noticed their MVP Assembly offering. It looked pretty interesting so we decided to work with Fulcrum for this particular project.
Describe the project in detail.
Our long-term customer came to us with a request to develop an MVP for a mobile web. We have already worked on a number of projects with this client, but we decided to engage Fulcrum for this project, since they had a pretty nice offering for their MVP development service.
What was the team composition?
The team consisted of a PM, a BA, two developers and a QA. On a regular basis I communicated with a PM.
Can you share any outcomes from the project that demonstrate progress or success?
The main thing for us is that the client is happy with the design and the development work. Fulcrum created a scalable MVP, that’s just enough to be tested by the users
How effective was the workflow between your team and theirs?
Project management is top-notch. The PM always kept us updated on the progress, they sent us regular reports and presented weekly demos.
What did you find most impressive about this company?
I find it pretty cool how they were able to develop a scalable, usable MVP under tight timelines, sacrificing none of the quality.
Are there any areas for improvement?
During our collaboration, they asked me this question several times, which I really appreciated. Fulcrum provided us with high-quality development and great project communication. I don’t see any particular areas for them to improve.
the project
UI/UX Design for Software Development Company
"The projects we’re still working at are going really smoothly."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am CEO at SOFTUUP, a software development company. Our company covers all stages of software development – analysis, architecture, design, development, testing, deployment and ongoing support.
For what projects/services did your company hire Fulcrum?
We hired Fulcrum to develop UI/UX for some of our projects.
What were your goals for this project?
At the time, we had several ongoing projects which required doing UI/UX part as well. We decided to give projects’ UI/UX to Fulcrum since they have great design expertise.
How did you select Fulcrum?
I knew Ihor (Fulcrum’s CEO & co-founder) before, so I just contacted him when we needed a good design team.
Describe the project in detail.
Over the course of a few projects, Fulcrum’s helped us to develop UI/UX for mobile apps. For each project, Fulcrum started with the product's discovery performed by their BA. When the Discovery was finished, we moved to the design stage.
Based on the deliverables we’ve got after discovery, they developed mockups, wireframes and UI&UX for the apps.
What was the team composition?
The team composition varied from project to project, usually, we worked with a UI designer, UX designer and a BA. My main point of contact was a PM, but I could chat easily with anyone on the project.
Can you share any outcomes from the project that demonstrate progress or success?
We’ve received lots of positive feedback regarding UI/UX for the projects Fulcrum designed. One of the projects is now in its beta testing phase. According to the feedback we have so far, users really seem to like the app.
How effective was the workflow between your team and theirs?
My contact point is the PM who is always available & answers any of my requests promptly. Usually, we communicate via Slack channel where I can write directly to any member of the project if necessary.
Everything connected to the app's design we discuss in Figma, a special tool for web design. The workflow between our teams is really effective since we haven’t had any delays, or failed expectations so far.
What did you find most impressive about this company?
I really like how they work on the design. Their ideas are fresh and always reasonable. Fulcrum always considers clients’ needs & desires: there was no negative feedback from the clients of the projects we worked together.
It is really important for us that our clients are satisfied in the end. I was also impressed when their designers always showed several variants of the product's mockups (each with different colours & visuals).
Are there any areas for improvement?
Nothing I can mention. The projects we’re still working at are going really smoothly.
the project
Mobile App Dev for Driver Education Platform
"Fulcrum is eager to get the job done and they are a lot faster than other development teams."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the CEO of Kör. We built a digital platform for both students and driving instructors, as well as the student’s companions such as their partners. We give them the option to book driving lessons and follow their progression from the first driving lesson or theory class, to the driving test. We essentially digitized the whole customer journey for a driving student.
What challenge were you trying to address with Fulcrum?
We did not have any technology when we started — we didn’t have an MVP or a website; we pretty much had nothing. We reached out to Fulcrum to provide that support for us
What was the scope of their involvement?
We decided to engage Fulcrum on a pre-project to map out all of our needs and essentially start the full specification of what we needed to start operating and start building. We had a four-day workshop with them where we agreed on what they should start building.
We worked in Figma, so they prepared the mock-ups and wireframes and we approved them and made any changes together. We have worked together for nine months now so they have quite a good idea of our long-term product vision. It is quite simple for us to communicate on new features and improvements.
In terms of development, Fulcrum built React Native apps for iOS and Android for the driving students, and they also built an iOS app for the driving instructors. With the student app, the student can arrange all the different driving lessons. They don’t choose the instructor, but they choose the timeslot, and then the system will assign them an instructor.
They select the pickup address, so they use both a calendar for booking as well as a Google Maps API for selecting the pickup address. Then the booking is forwarded and added to the instructor’s calendar.
They connected all the APIs. It is hosted on AWS, and they used SendGrid for the email confirmations before and after the lesson, as well as the Twilio API to send SMS and texts. They also integrated a European payment provider to charge payments and built our admin dashboard. We also have a simple but not constantly evolving analytics dashboard so we can see how the users interact with our app.
What is the team composition?
There are about nine people on the team. We started with one tech lead and also a mobile developer, two on the backend, one on the web, one PM, and one QA, and I think we added one more QA. There are around eight people now.
How did you come to work with Fulcrum?
We decided to reach out to Fulcrum because one of the members of my team had worked with them previously on a web project, so we had some knowledge of them. They are in Ukraine and we are in Norway, so there is quite a geographical distance between us but we had a good reference for them, so it was quite simple for us to reach out.
How much have you invested in them?
We have invested around €200,000 (approximately $237,000 USD) in total so far.
What is the status of this engagement?
We had the workshop with them in December 2019, and then they started setting up the project in January 2020. We are still working with them as this is sort of an ever-evolving project.
What evidence can you share that demonstrates the impact of the engagement?
The students really appreciate the app. They have said that they have the driving school in their pocket, and it’s super convenient for them to book lessons when they want to and not just when the instructor is available.
Traditional driving schools, at least here in Norway, are centered around the instructor. The instructor chooses when the student can book, but we turned it around and gave the power to the student.
We also give them the tools to track the progress with the student, so that whenever they get a new instructor, this instructor can see the student progress and also the feedback from the instructor on the previous lessons. It is quite convenient for the students to book whenever they want and then keep track of their own progress.
How did Fulcrum perform from a project management standpoint?
We communicate on Slack multiple times a day, and I have one project and product manager who I’m in contact with on a daily basis.
I think Fulcrum has a very good understanding of our product now since we have been working together for so long and we have had meetings over video at least once a week. We also have some shorter calls and stand-ups just in case there is something urgent that needs to be done or just a general status update on the project.
I think they are quite good at communicating, especially if there are any delays or if they suggest any changes in our roadmap to make both ours and their planning easier. They are quite good at rescheduling or replanning in case we need to, although they typically meet our deadlines.
Fulcrum also challenges us on the product. They don’t just do whatever we say. They have given us quite good feedback on the product itself.
What did you find most impressive about them?
First of all, for us in Norway, it is quite expensive to contract both developers and PMs, so the price is important for us because we are also a new company and we don’t have a lot of money to throw around and especially not to waste. Pricing wise, they are very good.
They have a very good product vision, and they share our long-term goals. They are a young team, and I think they are hungrier than a lot of other developers that we talked to, especially compared to the local developers that we talked to. Fulcrum is eager to get the job done and they are a lot faster than other development teams.
Are there any areas they could improve?
Not really. We haven’t had any situations where we needed to straighten them out so to speak. I don’t have any experience working with other remote teams like Fulcrum, so my comparison bar is not the best. From other people I have talked to who also worked with them, they seem quite happy. I am not sure what could have been done better or differently.
Do you have any advice for potential customers?
Our relationship started with a workshop where we spent some time in their office just going through the whole product. They work in sprints which is very helpful to us, and any future client should trust them in their sprint set up which is good.
Also, I think especially when working with remote teams, you need to meet with them first. Not just with Fulcrum, but in general, so I think if someone wants to work with them on a bigger project like this, I would definitely recommend a meeting just to get to know them. I think the money and time we spent going there is well invested, and we probably got that money back just by working with them more effectively since we know them on a personal level as well.
They are generally good people and I would definitely recommend them as a team but also the human aspect of Fulcrum.
the project
Outsourced Mobile Development for AR/VR Agency
"They’ve been a great help and we are able to finish the project on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm CEO at Lookinar. We create award-winning projects in Augmented and Virtual reality. I'm in charge of the strategy development of the company.
For what projects/services did your company hire Fulcrum?
We hired Fulcrum to take on part of our project for our client. They helped us create a Backend renderer for a mobile VR app. The app helps to create 3D scenes with custom models and backend side renderer.
What were your goals for this project?
We had a strict timeline so we wanted to involve help from outside. We knew Fulcrum before, so we contacted them. The project isn't released yet, but we are at the final stage now. And our client is satisfied with the progress and with the code quality.
How did you select this vendor?
Our team lead recommended them, since he worked with them before and had positive feedback. We jumped on a call and within a few weeks started to work together.
Describe the project and the services they provided in detail.
We are working on the mobile VR app for one of our clients. Fulcrum created Backend renderer and prepared the design. We did the rest from our side.
What was the team composition?
The team included a PM, two developers and a designer.
Can you share any information that demonstrates the impact that this project has had on your business?
It’s too early to say, since we didn’t release the app yet. But the early users praised the design & functionality. And our client is happy.
How was project management arranged and how effective was it?
Our major point of contact is a PM, but we can reach any team member whenever we want. Sometimes, when we were short for time - the team agreed to work during the weekend to help us finish the project faster. Their work is structured so well that we didn’t experience any delays at all.
What did you find most impressive about this company?
We love the quality of their code. They made sure to create a scalable product that works smoothly. We really appreciated their open culture. In fact we visited their office & we were impressed by their friendly, creative environment in the office. Their ideas were great - we implemented them in the project. They suggested a few features and our client liked them.
Are there any areas for improvement?
Nothing comes to mind. They’ve been a great help and we are able to finish the project on time.
Fulcrum has successfully completed the client's platform. Their remarkable development work has allowed the company to extend their contract with their customer. Accessible and transparent, they're commended for their exceptional documentation skills, allowing them to establish a strong partnership.