frontBrick

BACKGROUND

Please describe your company and position.

I am the VP of Growth of Veza Agency Network

Describe what your company does in a single sentence.

Veza Agency Network acquires high-performing, founder-led agencies and empowers them to scale through a unified operating system and enterprise-grade infrastructure, building the first blue-chip digital marketing collective for the AI era.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire frontBrick to accomplish?

• Build and run a scalable outbound marketing engine for the Veza Agency Network, including campaign strategy, messaging, sequences, and execution across brands.
• Integrate outbound with HubSpot and conversion tracking (HubSpot meeting links, forms, and automations) so every booking and conversion is logged and attributed.
• Establish deliverability and mailbox infrastructure (private mail server, mailbox provisioning and warmup, and ongoing deliverability management) to enable scalable outreach.
• Drive measurable pipeline and leads by contacting thousands of prospects monthly and generating qualified opportunities with target reply rates in the mid single digits.mplement AI reply agents and an omni channel flow (email then LinkedIn follow up) to handle inbound replies, qualify leads, and improve show rates.
• mplement AI reply agents and an omni channel flow (email then LinkedIn follow up) to handle inbound replies, qualify leads, and improve show rates.

SOLUTION

How did you find frontBrick?

Referral

Why did you select frontBrick over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from frontBrick were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FrontBrick was engaged to design, build, and operate a turnkey outbound marketing engine for the Veza Agency Network across multiple brands. Their scope combined strategy, technical integration, infrastructure and day-to-day campaign operations so we could scale outbound outreach while maintaining tracking, deliverability, and qualification.

FrontBrick delivered a full-stack outbound solution, owning both the technical and operational pieces required to scale outreach, while providing clear reporting and playbooks so our team could measure results and take over operations when needed.

Core work included

• Outbound strategy and campaign design, including ICP definition, messaging frameworks, multi-step sequences, follow-up logic, and omni-channel flows (email followed by LinkedIn when appropriate).
• Full campaign execution and operations, including list building, contact enrichment, sequence setup, cadence management, reply handling, and campaign optimization.
• Deliverability and mailbox infrastructure: set up private mail infrastructure and dozens of mailboxes, managed mailbox warmup and ongoing deliverability tuning to enable high-volume outreach.
• HubSpot integration and conversion tracking: integrated outreach flows with HubSpot meeting links, forms, and automations so every booking and conversion was logged and attributed back to the campaign. The team coordinated HubSpot links and Zapmail/Instantly workspaces to unblock campaign launches.
• AI reply agents and automation: built and deployed AI reply agents and automated reply handling to triage incoming replies, qualify leads, and reduce manual handling.
• Reporting, playbooks and enablement: produced weekly performance reports (emails sent, unique people contacted, reply rates, opportunities), delivered SDR playbooks and templates (ICP, SDR skills, cold-email and video prospecting templates), and ran knowledge transfer so our team could replicate and scale the program.

Key deliverables

• Campaign playbooks and messaging library for multiple target segments.
• Configured outbound workspaces and private mail infrastructure, with mailbox provisioning and warmup schedules.
• HubSpot integration for meeting links, form tracking, and automation.
• Deployed AI reply agents and automated reply workflows.
• Weekly performance dashboards and written reports, plus handoff documentation and SDR training materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Outcomes & Metrics

• Scaled outreach volumes into the tens of thousands of unique contacts per month across our brands, with program-level targets of ~20,000 unique contacts across four brands.
• Strong campaign performance, with top campaigns delivering mid single-digit reply rates (for example, 4.9% for one campaign) and periodic peaks above 6% reply rate, which produced multiple qualified opportunities.
• Pipeline and lead generation: multiple qualified opportunities were created (8 opportunities in the pipeline at one point), and we recorded weeks with 9 leads and a 22.5% positive-reply rate on follow-ups.
• Deliverability remained controlled while scaling: low bounce rates (for example 1.11% with 52.5% open rates in a given week) and proactive mailbox warmup.
• Continuous deliverability tuning: they detected mailbox issues and pushed affected mailboxes back into warmup as needed to protect sender reputation and improve long-term engagement.
• Measurement and enablement: weekly dashboards and written reports (emails sent, unique people contacted, reply rates, opportunities) plus playbooks and training that allowed our team to understand results and replicate winning campaign patterns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management and responsiveness

FrontBrick ran the engagement like a true extension of our team: disciplined, organized, and highly responsive.

FrontBrick combined strong program management with operational execution. They hit milestones, owned deliverability and integrations, reported clearly, and reacted quickly when issues arose. Their responsiveness and accountability made it easy to coordinate complex, multi-brand campaigns.

• Regular cadence & clear ownership. We had recurring syncs and standups where FrontBrick shared meeting notes, action items, and next steps. They circulated concise playbooks and docs so every decision and dependency was tracked.
• On-time delivery and launch discipline. FrontBrick moved quickly from contract to execution and they kept campaigns on schedule.
• Proactive handling of blockers. When we were blocked on HubSpot links and account invites, FrontBrick helped coordinate invites, Zapmail/Instantly workspaces, and HubSpot setup so campaigns could move forward. They were willing to step in and own the coordination to remove roadblocks.
• Operational accountability. They took responsibility for technical pieces (private mail infrastructure and mailbox warmups), covered infrastructure costs, and made deliverability adjustments themselves (for example pushing problem mailboxes back into warmup to protect sender reputation). That operational ownership reduced friction and sped execution.
• Transparent, timely reporting. Weekly performance reports with clear KPIs (emails sent, unique people contacted, reply rates, pipeline) were consistently delivered and used to guide tactical changes.
• Responsive communication and partnership. FrontBrick was responsive in Slack and email, provided playbooks and training materials, and adapted plans when we shifted priorities.

What was your primary form of communication with frontBrick?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was FrontBrick’s willingness to own the entire outbound stack end-to-end. From building private mail infrastructure, provisioning and warming dozens of mailboxes, and even covering infrastructure costs to managing deliverability, all so we could scale quickly and safely.

They paired that operational ownership with rigorous, data-driven execution and reporting, plus playbooks, training, and AI reply agents that automated qualification and transferred knowledge to our team.

Finally, they were proactive about removing blockers and making deliverability adjustments when issues arose, which made them feel like a true extension of our organization. 

Are there any areas for improvement or something frontBrick could have done differently?

Honestly, no, we had a great experience all around. 

BACKGROUND

Please describe your company and position.

I am the Founder of Nube Agency

Describe what your company does in a single sentence.

Nube is a strategic design agency that helps funded startups transform their websites from digital brochure to systematic revenue engine with a specialized 14 day program.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire frontBrick to accomplish?

• Generate more leads
• Systemize cold outreach setup

SOLUTION

How did you find frontBrick?

Their outbound campaign

Why did you select frontBrick over others?

Great culture fit

How many teammates from frontBrick were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Stan and his team manage our outbound marketing initiatives. Acting as a reliable full-service partner, taking care of the technical setup, list generation, and copywriting. With great emphasis on innovative approaches.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stan and his team are some of the most reliable partners I have ever worked with. Their efforts greatly increased our campaign results. Some of the most relentless people I know, always eager to explore and test out new approaches with a great effort to improve both the quality and efficiency of the process. A partner you can count on, period.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with a team like frontBrick is always a pleasure. With clear processes in place, every interaction ends up with a clear plan, goal, and deliverables, often received before expected.

What was your primary form of communication with frontBrick?

Virtual Meeting

What did you find most impressive or unique about this company?

Constant practice of pushing both their processes and myself as a decision maker towards better sutrcture and new ways of doing thigs.

Are there any areas for improvement or something frontBrick could have done differently?

Nothing I can think of at the moment

BACKGROUND

Please describe your company and position.

 I am the Founder of an information technology company 

Describe what your company does in a single sentence.

AI solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire frontBrick to accomplish?

• Outreach

SOLUTION

How did you find frontBrick?

Outreach

Why did you select frontBrick over others?

Referred to me

How many teammates from frontBrick were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Executing a data-driven email outreach strategy to engage high-potential prospects for Dante AI. Key deliverables include:

• Data Enrichment: Ensuring prospect lists are accurate and comprehensive, with verified contact details and firmographic insights.
• Ideal Customer Profile (ICP) Research: Identifying and refining target audience segments based on industry, company size, job role, and specific pain points.
• Personalized Outreach Campaigns: Crafting and executing tailored email sequences to drive engagement, optimize conversions, and maintain high deliverability.
• Performance Tracking & Optimization: Monitoring key metrics such as open rates, response rates, and conversions to continuously refine the approach for maximum effectiveness.

The objective is to generate qualified leads, nurture relationships, and optimize outbound efforts to drive revenue growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The success of the project was measured through key performance indicators, including the response rate, which tracked the percentage of recipients who engaged with the emails, and the conversion rate, reflecting how many leads turned into trials or paying customers. The open rate provided insight into the effectiveness of subject lines and overall email deliverability, while the number of qualified leads generated indicated how well the outreach targeted high-intent prospects that aligned with the Ideal Customer Profile (ICP).

Additionally, the volume of meeting and call bookings demonstrated the success of outreach efforts in initiating sales conversations. These metrics served as clear indicators of performance, enabling continuous refinement and optimization of future campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Stan and the team were great to work with—highly professional and responsive throughout the project. They consistently delivered on time, maintained clear communication, and adapted to our needs efficiently.

Their structured approach to project management ensured smooth execution, and they were proactive in addressing any challenges. Overall, their professionalism and commitment made the process seamless and results-driven.

What was your primary form of communication with frontBrick?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strategic approach to outreach and adaptability. They didn’t just execute a standard email campaign—they took the time to deeply understand our target audience, refine messaging based on real-time insights, and continuously optimize for better engagement.

Their ability to blend data-driven decision-making with personalized communication made a significant impact on the results. Additionally, their transparency and responsiveness throughout the process ensured smooth collaboration and alignment with our goals.

Are there any areas for improvement or something frontBrick could have done differently?

Nothing to mention.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Curio Digital

Describe what your company does in a single sentence.

Curio Digital is a Webflow agency for B2B SaaS startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire frontBrick to accomplish?

• Create a consistent flow of leads we can rely on.
• Get new B2B SaaS startup customers for our agency.

SOLUTION

How did you find frontBrick?

Cold Email

Why did you select frontBrick over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from frontBrick were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired frontBrick to create and manage the outbound email campaigns for our agency. Deliverables included ICP analysis, technical setup, email copywriting, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just a few months, frontBrick has been able to generate 30+ leads and 2 new clients that are a perfect fit for what our agency is looking for. In addition to those 2 new clients, we have several outstanding proposals, more calls scheduled, and the performance of the campaigns has only been improving. All of this was even done with those few months including both Thanksgiving and Christmas holidays. frontBrick has been an amazing partner and the best investment we've made for growing our agency!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

frontBrick provides a live dashboard, weekly Slack updates, and bi-weekly calls, so we always know how things are going and what's next for our campaigns. They are super responsive in Slack if we ever have questions or ideas throughout the week. 

What was your primary form of communication with frontBrick?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

frontBrick has gone so far above and beyond what we've expected. In addition to outbound campaigns we hired them for, they've given us amazing insight into the messaging that works for our ICP, ideas for how we can bring our customers more value, and introduced us to great partners to help us grow. I never feel like I need to manage them, they just let me know what they need from and get results for us.

Are there any areas for improvement or something frontBrick could have done differently?

No, frontBrick is an incredible partner, I really couldn't ask for anything else!

BACKGROUND

Please describe your company and position.

 I am the Director of Growth of an advertising & marketing company 

Describe what your company does in a single sentence.

We provide demand gen infrastrature for B2B service agencies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire frontBrick to accomplish?

• Lead Generation for a digital marketing agency

SOLUTION

How did you find frontBrick?

Online Search

Why did you select frontBrick over others?

• High ratings
• Pricing fit our budget

How many teammates from frontBrick were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Frontbrick was hired to deliver positive email responses from cold outbound email marketing campaigns for the purpose of client acquisition. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success was defined by the number of positive leads/responses per week. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently underdelivered or did not deliver at all. When prompted for new ideas or alternative approaches, the team was defensive and abrasive, and not welcoming to feedback.

What was your primary form of communication with frontBrick?

Email or Messaging App

What did you find most impressive or unique about this company?

Nothing about the company was impressive; however, much of our interaction was unimpressive and underwhelming.

Are there any areas for improvement or something frontBrick could have done differently?

The entire engagement could be improved on: 

1. Doing better work: identifying when campaigns are not effective and iterating on the approach when needed
2. Being responsive and approachable when prodded with feedback
3. Responding to Slack messages in a timely manner (rather than 36+ hours)
4. Professional correspondence rather than sarcastic use of emojis / defensiveness

BACKGROUND

Introduce your business and what you do there.

I'm the sales lead of an e-commerce company. We help online merchants increase high-value sales by providing tools that build customer trust and boost conversion rates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with frontBrick?

We needed help running a cold outreach engine.

SOLUTION

What was the scope of their involvement?

frontBrick provided lead list building, sequence writing, and campaign running. The team handled all the outreach process, although we did some copywriting and rewriting. We also managed the responses and sales calls.

What is the team composition?

We worked with 2–5 teammates from frontBrick.

How did you come to work with frontBrick?

They reached out to us. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from October 2023–February 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We achieved a 3%–7% reply rate on the campaigns, which met my expectations. We also booked 5–10 meetings and closed 2–4 deals as a result of the outreach campaigns. Some deals are still ongoing.

How did frontBrick perform from a project management standpoint?

They delivered on time and had solid project management. The team had a Notion home base where everything was super easy to track. We mainly communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

frontBrick's expertise was impressive. They knew how to experiment and find the right strategy to ensure we were successful.

Are there any areas they could improve?

There's nothing they could have done better.

BACKGROUND

Please describe your company and position.

 I am the CEO of an advertising & marketing company 

Describe what your company does in a single sentence.

Webflow Design Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire frontBrick to accomplish?

• To delivery more SQLs to our sales team

SOLUTION

How did you find frontBrick?

Referral

Why did you select frontBrick over others?

• Great culture fit
• Good value for cost

How many teammates from frontBrick were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Frontkbrick helped us build a comprehensive outbound marketing system that is replicatable across all of our agencies within our network. We now have a steady stream of new business leads coming to us on a weekly basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We got a good system and trained on that system to get more leads. We've been delivering 10-20 leads per month consistently.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they responded via Slack whatever was needed. Always on time.

What was your primary form of communication with frontBrick?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We find their attention to detail and sales training impressive!

Are there any areas for improvement or something frontBrick could have done differently?

No everything was perfect

BACKGROUND

Please describe your company and position.

I am the Co-founder of Amply

Describe what your company does in a single sentence.

Amply is a design and Webflow development agency that serves B2B brands with killer websites.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire frontBrick to accomplish?

• Increase Leads
• Automate Outreach

SOLUTION

How did you find frontBrick?

Referral

Why did you select frontBrick over others?

• High ratings
• Great culture fit

How many teammates from frontBrick were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Stan and his team has been a total joy. He is knowledgeable on all the most current and future state solutions to automate cold outreach in a personalized way and is a true strategic partner. We have loved working with him and the results he and the team have delivered. We would recommend Frontbrick to any B2B brand looking to improve their outbound efforts in the most efficient and effective way possible. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved outbound leads through automated campaigns
• Automated outreach and follow up in the sales process
• Built campaigns for new product launches

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Stan was always on time and organized, he worked well with our hectic schedules 

What was your primary form of communication with frontBrick?

Virtual Meeting

What did you find most impressive or unique about this company?

The culture and expertise of Stan and the team are top-notch.

Are there any areas for improvement or something frontBrick could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Simpler QMS

Describe what your company does in a single sentence.

SimplerQMS provides an Electronic Quality Management System (eQMS) specifically designed for Life Science companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire frontBrick to accomplish?

• Start up Outbound activities

SOLUTION

How did you find frontBrick?

Online Search

Why did you select frontBrick over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from frontBrick were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Frontbrick helped us build a successful outbound sales funnel at SimplerQMS using tools like Apollo, Instantly, Clay, and many others. The goal was to create demo meetings with potential clients, and their expertise was instrumental in setting up and optimizing the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Demo meetings booked

Qualified leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 It was a great collaboration with smooth communication, weekly check-ins, and all deliveries completed on time.

What was your primary form of communication with frontBrick?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their personalities and proactive knowledge sharing truly stood out, making the process both effective and enjoyable.

Are there any areas for improvement or something frontBrick could have done differently?

Not much, potentially more A/B testing with the copy and different CTAs :)