Outbound Marketing Engine for Digital Marketing Agency
- AI Agents Account-Based Marketing Demand Generation Marketing
-
AI Agent Platforms & Builders
+1
- $10,000 to $49,999
- Aug. 2024 - Jan. 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
“We had a great experience all around.”
- Advertising & marketing
- Dover, Delaware
- 51-200 Employees
- Online Review
- Verified
frontBrick was hired by a digital marketing agency to build and run a scalable outbound marketing engine. The team was also tasked with integrating HubSpot with the client's outbound marketing efforts.
frontBrick successfully scaled the client's outreach volumes, resulting in qualified opportunities and a high reply rate. The team was highly responsive, organized, and disciplined. They provided weekly performance reports and were proactive in solving issues to keep the project on track.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Growth of Veza Agency Network
Describe what your company does in a single sentence.
Veza Agency Network acquires high-performing, founder-led agencies and empowers them to scale through a unified operating system and enterprise-grade infrastructure, building the first blue-chip digital marketing collective for the AI era.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire frontBrick to accomplish?
- Build and run a scalable outbound marketing engine for the Veza Agency Network, including campaign strategy, messaging, sequences, and execution across brands.
- Integrate outbound with HubSpot and conversion tracking (HubSpot meeting links, forms, and automations) so every booking and conversion is logged and attributed.
- Establish deliverability and mailbox infrastructure (private mail server, mailbox provisioning and warmup, and ongoing deliverability management) to enable scalable outreach.
- Drive measurable pipeline and leads by contacting thousands of prospects monthly and generating qualified opportunities with target reply rates in the mid single digits.mplement AI reply agents and an omni channel flow (email then LinkedIn follow up) to handle inbound replies, qualify leads, and improve show rates.
- mplement AI reply agents and an omni channel flow (email then LinkedIn follow up) to handle inbound replies, qualify leads, and improve show rates.
SOLUTION
How did you find frontBrick?
Referral
Why did you select frontBrick over others?
- High ratings
- Great culture fit
- Referred to me
- Company values aligned
How many teammates from frontBrick were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
FrontBrick was engaged to design, build, and operate a turnkey outbound marketing engine for the Veza Agency Network across multiple brands. Their scope combined strategy, technical integration, infrastructure and day-to-day campaign operations so we could scale outbound outreach while maintaining tracking, deliverability, and qualification.
FrontBrick delivered a full-stack outbound solution, owning both the technical and operational pieces required to scale outreach, while providing clear reporting and playbooks so our team could measure results and take over operations when needed.
Core work included
- Outbound strategy and campaign design, including ICP definition, messaging frameworks, multi-step sequences, follow-up logic, and omni-channel flows (email followed by LinkedIn when appropriate).
- Full campaign execution and operations, including list building, contact enrichment, sequence setup, cadence management, reply handling, and campaign optimization.
- Deliverability and mailbox infrastructure: set up private mail infrastructure and dozens of mailboxes, managed mailbox warmup and ongoing deliverability tuning to enable high-volume outreach.
- HubSpot integration and conversion tracking: integrated outreach flows with HubSpot meeting links, forms, and automations so every booking and conversion was logged and attributed back to the campaign. The team coordinated HubSpot links and Zapmail/Instantly workspaces to unblock campaign launches.
- AI reply agents and automation: built and deployed AI reply agents and automated reply handling to triage incoming replies, qualify leads, and reduce manual handling.
- Reporting, playbooks and enablement: produced weekly performance reports (emails sent, unique people contacted, reply rates, opportunities), delivered SDR playbooks and templates (ICP, SDR skills, cold-email and video prospecting templates), and ran knowledge transfer so our team could replicate and scale the program.
Key deliverables
- Campaign playbooks and messaging library for multiple target segments.
- Configured outbound workspaces and private mail infrastructure, with mailbox provisioning and warmup schedules.
- HubSpot integration for meeting links, form tracking, and automation.
- Deployed AI reply agents and automated reply workflows.
- Weekly performance dashboards and written reports, plus handoff documentation and SDR training materials.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Outcomes & Metrics
- Scaled outreach volumes into the tens of thousands of unique contacts per month across our brands, with program-level targets of ~20,000 unique contacts across four brands.
- Strong campaign performance, with top campaigns delivering mid single-digit reply rates (for example, 4.9% for one campaign) and periodic peaks above 6% reply rate, which produced multiple qualified opportunities.
- Pipeline and lead generation: multiple qualified opportunities were created (8 opportunities in the pipeline at one point), and we recorded weeks with 9 leads and a 22.5% positive-reply rate on follow-ups.
- Deliverability remained controlled while scaling: low bounce rates (for example 1.11% with 52.5% open rates in a given week) and proactive mailbox warmup.
- Continuous deliverability tuning: they detected mailbox issues and pushed affected mailboxes back into warmup as needed to protect sender reputation and improve long-term engagement.
- Measurement and enablement: weekly dashboards and written reports (emails sent, unique people contacted, reply rates, opportunities) plus playbooks and training that allowed our team to understand results and replicate winning campaign patterns.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management and responsiveness
FrontBrick ran the engagement like a true extension of our team: disciplined, organized, and highly responsive.
FrontBrick combined strong program management with operational execution. They hit milestones, owned deliverability and integrations, reported clearly, and reacted quickly when issues arose. Their responsiveness and accountability made it easy to coordinate complex, multi-brand campaigns.
- Regular cadence & clear ownership. We had recurring syncs and standups where FrontBrick shared meeting notes, action items, and next steps. They circulated concise playbooks and docs so every decision and dependency was tracked.
- On-time delivery and launch discipline. FrontBrick moved quickly from contract to execution and they kept campaigns on schedule.
- Proactive handling of blockers. When we were blocked on HubSpot links and account invites, FrontBrick helped coordinate invites, Zapmail/Instantly workspaces, and HubSpot setup so campaigns could move forward. They were willing to step in and own the coordination to remove roadblocks.
- Operational accountability. They took responsibility for technical pieces (private mail infrastructure and mailbox warmups), covered infrastructure costs, and made deliverability adjustments themselves (for example pushing problem mailboxes back into warmup to protect sender reputation). That operational ownership reduced friction and sped execution.
- Transparent, timely reporting. Weekly performance reports with clear KPIs (emails sent, unique people contacted, reply rates, pipeline) were consistently delivered and used to guide tactical changes.
- Responsive communication and partnership. FrontBrick was responsive in Slack and email, provided playbooks and training materials, and adapted plans when we shifted priorities.
What was your primary form of communication with frontBrick?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was FrontBrick’s willingness to own the entire outbound stack end-to-end. From building private mail infrastructure, provisioning and warming dozens of mailboxes, and even covering infrastructure costs to managing deliverability, all so we could scale quickly and safely.
They paired that operational ownership with rigorous, data-driven execution and reporting, plus playbooks, training, and AI reply agents that automated qualification and transferred knowledge to our team.
Finally, they were proactive about removing blockers and making deliverability adjustments when issues arose, which made them feel like a true extension of our organization.
Are there any areas for improvement or something frontBrick could have done differently?
Honestly, no, we had a great experience all around.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
