What evidence can you share that demonstrates the impact of the engagement?
As a result of First Rank's efforts, call volume tripled for service work. Our website has become significantly more searchable, which has increased site traffic. Looking at our keywords, we appear in two postings on the first page and high in local results. We’re ranking quite high for all of the search items we wanted to rank for. The positive results were instantaneous.
How did First Rank perform from a project management standpoint?
We're getting the work we want so I haven't tracked progress. If we weren’t seeing the increase in phone calls, I would account for how the team’s time is spent.
What did you find most impressive about them?
Unlike competitors, their efforts quickly got results. Digital marketing is difficult for us so it was significant that the team is local, which enables us to meet face-to-face.
Are there any areas they could improve?
I would say they could provide better metrics, but it's not a complaint considering the success of their efforts. If my website weren’t doing well, I would probably want a better monthly detailed report of project management.
Do you have any advice for potential customers?
Ensure that you do your cost-benefit analysis within the first year and track things well to find out if there’s actually a profit being turned.