What evidence can you share that demonstrates the impact of the engagement?
Each one of the clients that they’ve helped has seen significant improvements in search engine rankings because of First Rank’s expertise in SEO. They’ve been extremely effective at doing the various things that impact the algorithm the most to improve Google rankings. We’ve seen pretty quick results for a lot of those clients, including first-page rankings on a lot of targeted keywords.
One of the very early successes was having a property management company rank number one for a very significant number of keywords for the better part of two years. We’ve had an HVAC company ranked number one locally for a lengthy period of time. We’re also doing very well for a plumbing company and a construction company. First Rank recently began working on a cosmetic surgeon’s SEO, and that’s already showing great results.
How did First Rank perform from a project management standpoint?
We’ve been incorporated into Slack for ease of communication, which is pretty tremendous. I’m able to contact them easily and get responses very quickly. I can talk to Jacob or Luciana through that system. They do use project management tools, but I’m not sure which ones.
What did you find most impressive about them?
Their ability to understand the end-user client and their needs distinguishes them. Numerous times, Jacob has been involved in the conversations with clients, really understanding and helping the client understand where they want to go, how that translates into SEO goals, and how to go about achieving those goals. I think that’s the core of why they’re so successful.
Are there any areas they could improve?
SEO is challenging in that you can report on Google rankings all day, and that’s very meaningful, but the question is whether that translates into increases in net income or sales, and to what degree it generates ROI. Anything they could do to reflect results on the profit side would be great.
I’d also really like to see more reporting for local rankings. I don’t know if the tools are out there or are reliable enough, but I think a very significant part of using Google today is people looking at the map rankings and selecting businesses based on those. More reporting on that would be very beneficial. An alert system would also be helpful, so that if rankings start sliding, they can be on top of that really quickly and doing everything they can to reverse that trend.
Any advice for potential customers?
They have very high integrity. Jacob is always going to do right by his clients. He works with them to develop goals that are going to benefit their business, and he’s going to be accountable for those goals.