What evidence can you share that demonstrates the impact of the engagement?
Since our rebrand, our company continues to expand. In 2016, we saw 90% growth across the company. Our 2017 holiday campaign was beautiful and was a huge success—we saw a 50% growth for B2C. First Pier has operated on several different platforms, and they’ve made every transition absolutely seamless. They’ve definitely pushed us to try better industry practices because it would benefit us as a business.
The shift to Klaviyo paid for itself within the first few weeks of using it, while the mega menu we just launched is a huge upgrade.
Since they’re a pillar of creating our brand, they always do a great job of maintaining our tone and the story at the heart of everything we do. It can be difficult to balance marketing and tech, but they do a great job.
How did First Pier perform from a project management standpoint?
They’re always flexible and willing to tackle new products. When we need to make changes, they react really quickly to help get everything in a row for a new launch. The team is great at staying on task and working efficiently.
They keep us on track, and I rely on them a lot for their organization and communication skills. I talk to them almost every day and see them a few times a month. We used to use Basecamp but have recently switched to Teamwork Projects.
What did you find most impressive about them?
They’re great for businesses like ours that aren’t just looking for e-commerce solutions, but are looking to grow. They’ve been a fantastic resource for supporting acquisition and conversion.
Are there any areas they could improve?
I really don’t think there’s anything they need to improve.
Do you have any advice for potential customers?
Everyone has their own ideas and strategies, but I would recommend being openminded to First Pier’s suggestions. They’re always advancing—always looking at what’s coming down the pipeline—and trying to new strategies. So, be receptive to their ideas because their expertise is very valuable.