Maine eCommerce, Digital Agency & Shopify Experts

SILVER VERIFIED

First Pier offers a holistic approach to eCommerce & Digital Marketing, a one-stop-shop for everything from product photography to site development to shipping, and everything in between. No website exists in a vacuum, internet standards change, platforms evolve, business ideas get refined. From site performance and SEO audits to monthly analytics and reporting, we work with clients to prioritize updates and future development.

We support your business every step of the way through easy communication, detailed onboarding, and project documentation. As Maine's Premier eCommerce Agency, First Pier specializes in Shopify development because it presents clients with a stable, feature-rich platform built for selling. We don't just support your site, we support your business. We are Maine's first & only Shopify Experts, experienced with Shopify, Shopify Plus, and Shopify Point-of-Sale offerings.

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2009
Show all +
PORTLAND, ME
headquarters
  • 217 COMMERCIAL ST SUITE 300
    PORTLAND, ME 04101
    United States
other locations
  • 2 Main St., Bldg. #17-202
    Biddeford, ME 04005
    United States

Portfolio

Key clients: 

Hyperlite Mountain Gear Tandem Coffee Roasters Bliss Boutiques Boutique Little Transparent Audio Sanita USA Becoming Jewelry Evan's Rockin' Hotsauce Little Red Cup Tea South Street Linen St Joseph's College of Maine

St. Joseph's College of Maine Store Image

St. Joseph's College of Maine Store

Official College Store for St. Joseph's College of Maine. Allows for purchase of branded college retail gear for students, supporters, and the community

Two Fat Cats Bakery - Portland, Maine Image

Two Fat Cats Bakery - Portland, Maine

Company Background With an emphasis on American desserts and pies made with high-quality ingredients and time-honored baking traditions and techniques, Two Fat Cats prides itself on bringing back home-baked favorites that evoke a memory of the past with a taste of the present. Located on the east side of the Old Port in Portland, Maine, the bakery has developed a solid local customer base and a reputation for beautiful desserts
made with high-quality ingredients. In 2018, owners Stacy Begin and Matthew Holbrook expanded to a second location in South Portland. When we began working with Two Fat Cats, the bakery had two separate websites with multiple brands supporting the business with no tie to one another. We migrated them off of an aging WordPress WooCommerce eCommerce system to Shopify and implemented a customer-focused site architecture to highlight both their online offerings and their changing daily in-store menu. Another challenge the bakery faced from an e-commerce standpoint was exorbitant and inefficient shipping rates, so we stepped in to implement an improved e-commerce shipping system that leveraged multi-carrier and dynamic dimensional shipping. One of the most important aspects of the site was the product imagery. Through an artistically detailed and creative photography strategy and shoot we achieved our goal of delivering product photography and a customer experience that looked as good as Two Fat Cats pies taste. In 2018, Two Fat Cats opened a second location in South Portland. We supported by leading a major PR outreach campaign drove awareness by landing Two Fat Cats mentions in about a dozen publications and news outlets. The Takeaway We took a brand with extremely loyal and longtime customers and helped propel it forward and modernize without abandoning its roots.
Little - Portland, Maine Image

Little - Portland, Maine

Company Background Little is a playful shopping experience focused on quality children’s clothing, toys, and furniture that is classic and, most importantly, special. With a brick and mortar location in Portland, Maine’s historic Old Port, and a robust online store, Little has become a sought-after destination for children’s fashion and lifestyle products. Little opened in 2015 and we were involved in every step of the way, from
branding, identity development, logo creation, to Shopify e-commerce site development and full marketing services. Little had to stand out in the relatively crowded markets of the busy Old Port shopping district, as well as in the crowded online children’s boutique market. It was important for us to make the digital experience match the well-curated, discerning in-store experience as much as possible in a cohesive manner, while still being playful and attractive to kids and families. In addition, the e-commerce site needed to integrate with a centralized inventory and point of sale system, and one of the challenges was dealing with a large catalog of products with a high rate of turnover. In addition to launching Little’s e-commerce platform in a tight timeframe, we delivered a full marketing suite that included an integrated email system, growing Mailchimp list, hosted email, a dynamic paid search strategy, social media configuration, local SEO, and environmental design such as in-store signage, promotions, and executing marketing campaigns. We also helped ideate in-store community events like kids’ yoga and a speaker series, designed gift cards and packaging details, and set up and streamlined shipping systems. The Takeaway We helped Little go from an idea to a successful shopping experience both in-store and online. Like with any of our e-commerce clients, success lies not only in launching the brand and online store but in creating a seamless experience from start to finish.

Reviews

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Shopify Web Dev for Retail Company

"They knew our company and understood clearly our goals."

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2020 - Ongoing
Project summary: 

First Pier provided full stack development services to update a web presence for a retail company. They developed a Shopify website from scratch. They also facilitated a POS integration with the new platform.

The Reviewer
 
51-200 Employees
 
Auburn, Maine
Chris S.
Lamey Wellehan Shoes
 
Verified
The Review
Feedback summary: 

First Pier delivered a website that satisfied expectations on time. Meeting product requirements, the website enables sales. By clearly understanding client goals, they support a successful, ongoing partnership. The team communicates effectively via web meetings, emails, and phone calls.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Lamey Wellehan is a family-owned, independent family shoe retailer in Maine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with First Pier?

We needed to migrate our website to a new platform.

SOLUTION

What was the scope of their involvement?

First Pier moved us from our existing web platform to a new web platform. Their team basically did everything from nuts to bolts. They created a new website on Shopify and worked with our POS to facilitate the movement of data.

What is the team composition?

First Pier had different people who worked at different stages and a project lead to keep things organized.

How did you come to work with First Pier?

We reached out to different companies but wanted to make sure First Pier was in the list as they are local and have a solid reputation.

How much have you invested with them?

We have invested over 5 months so far and will continue to work with them to optimize and enhance our site.

What is the status of this engagement?

Our partnership began in May 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched the website on schedule, and First Pier delivered everything as promised.

How did First Pier perform from a project management standpoint?

We have web meetings and communicate via emails and phone calls.

What did you find most impressive about them?

They knew our company and understood clearly our goals.

Are there any areas they could improve?

No, I can’t think of anything that needs to change.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
    This is a tough question because I have nothing for comparison.
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding, Web Dev & Design for Retail & Interior Design Co

"I’m impressed by the way that they all work together."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2020 – Ongoing
Project summary: 

First Pier created a new brand identity including a name, logo, colors, and collateral. The team also built a Shopify website to align with the updated brand. They continue to support digital marketing efforts.

The Reviewer
 
1-10 Employees
 
Kennebunkport, Maine
Nicki Bongiorno
Owner, Design Maine & Spaces Kennebunkport
 
Verified
The Review
Feedback summary: 

First Pier delivered a superior brand identity and website that both received praise for their aesthetic appeals. The team effectively adapted processes to streamline collaboration in a remote environment. Their dedication and communication result in a smooth and successful partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a retail and interior design company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with First Pier?

I wanted to rebrand my business, which included a website update. I wanted a platform that better represented my brand and could be easily navigated.

SOLUTION

What was the scope of their involvement?

For the rebrand, First Pier helped create a new name, new colors, and a new logo. Their team helped design everything that I use in the shop such as tags and bags too.

Their team also built a completely new website on Shopify. They didn’t use any aspect of my old website. Their team created a completely different look that incorporated all of the new brand elements such as the logo and colors. Their team still supports marketing to drive traffic to the website.

What is the team composition?

So far, I’ve worked with five people from First Pier. I have a main contact who organizes all of the different aspects of our projects. Another person on their team specializes in development. I've also worked with three other people who focus on marketing and branding.

How did you come to work with First Pier?

I knew First Pier's owners and many of their employees because they were featured in a business magazine in my state. I also worked with them in the past in a different capacity. I personally knew them as good, creative people. As a result, they were the first agency that I contacted when I decided to rebrand. I didn’t interview anyone else because I was happy with everything that I received from them.

How much have you invested with them?

So far, I’ve invested about $21,000 in their services.

What is the status of this engagement?

We started the project in February and the bulk of the project wrapped up in July 2020. However, I’m still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve had great feedback from customers regarding the new shop, logo, and website. People like their new looks. We’re still in the stages of driving traffic to the site, so that still remains to be seen.

How did First Pier perform from a project management standpoint?

COVID-19 slowed our process because everyone works remotely. Otherwise, they communicate well. We connect by email, phone calls, and Zoom. They also use a platform that keeps all of the information in one place. Their team does its best for me, so I’ve had an overall positive experience.

What did you find most impressive about them?

I’m impressed by the way that they all work together. They have a good rapport. When they present their work to me, it’s organized. Even with COVID-19, it was easy to follow along even though we weren’t in the same room. Their team didn’t skip a beat with their proposals.

Are there any areas they could improve?

No, I’m happy. If there were issues, their team would be responsive.

Do you have any advice for potential customers?

First Pier will lead you through the process. Do what you need to do and stay on the project timeline. It’s easy to work with them, and I highly recommend them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Design for E-Commerce Coffee Company

"They were really good at communicating."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Aug. 2019 - Aug. 2020
Project summary: 

First Pier redid the front- and backend of a website. Their work involved updating payment options, changing subscription platforms, and creating a pop-up feature. They also did graphic design and wrote copy.

The Reviewer
 
1-10 Employees
 
Portland, Maine
Will Pratt
Owner, Tandem Coffee
 
Verified
The Review
Feedback summary: 

The website that First Pier built was met with positive internal and external responses. The team’s strong communication skills and ability to execute on the business’ ideas were valuable assets.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of a wholesale e-commerce coffee company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with First Pier?

We’ve been working with them for 4–5 years. For the most recent project, we hired them to redo our website.

SOLUTION

What was the scope of their involvement?

First Pier redid our entire website — the front- and backend. They did graphic design and wrote copy, and they changed our subscription service from pay upfront to pay every month.

They also added functionality that made the website easy to use and changed our subscription platforms so that people could walk through it to choose what they like. The team also created a pop-up feature to make the website easier to maneuver.

What is the team composition?

We talked to 3–6 teammates. 

How did you come to work with First Pier?

We’re old friends with their founder.

How much have you invested with them?

We paid them a retainer of about $2,500 per month.

What is the status of this engagement?

We worked with on this project with them for about a year, and it ended in August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We like the way the website works, and we haven’t had a lot of customer confusion. The few people who have noticed that our website is different have all said positive things. 

How did First Pier perform from a project management standpoint?

They are really good at communicating. First Pier used Teamwork, which funneled through email. We have a conversation with our contact there every Wednesday to make sure that everything aligns with our vision.

What did you find most impressive about them?

We come up with lots of ideas that we would never be able to pull off. We pitch those ideas to First Pier and they figure out how to do it.

Are there any areas they could improve?

No, not that I can think of. We have a good relationship with them.

Do you have any advice for potential customers?

Communicate a lot with them so that you know what the project is and that First Pier isn’t going in a direction you didn’t intend.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Point of Sale System Integration for Art Museum

"They really care about their clients."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Sept. 2019
Project summary: 

First Pier was hired by an art museum to integrate several point of sale softwares. The team was focused on an end goal of improving the user experience of the museum visitors and staff.

The Reviewer
 
51-200 Employees
 
Portland, Maine
Marcie Griswold
Director of Visitor Ops & Membership, Portland Museum of Art
 
Verified
The Review
Feedback summary: 

An invested, engaged team, First Pier’s creativity contributed to a successful museum solution. Workflows and user experiences have each improved, and internal stakeholders have noticed a decrease in connectivity issues. Customers can expect an approachable, thoughtful partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of visitor operations and membership at the Portland Museum of Art. I’m in charge of the multitude of touchpoints for user experience at the museum. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with First Pier?

We have a lot of disparate systems, and we needed an outside source to help examine our user experience touchpoint system as a whole and provide recommendations for future planning.

SOLUTION

What was the scope of their involvement?

We focused mainly on where visitors come into contact with the museum when they’re onsite. The main activity points are at the visitor desks, where people buy tickets, memberships, and other services, as well as the gift store. All of those points of sale use different softwares, and we worked with First Pier to integrate them and make our processes more efficient.  

The team provided a comprehensive interview process with all of our stakeholders, including floor staff. We also provided customer feedback we’ve received over the years, which they implemented into their overview. 

What is the team composition?

We worked primarily with two people.

How did you come to work with First Pier?

First Pier works with a lot of local nonprofits. They received fantastic reviews from some of our nonprofit colleagues, so we decided to partner with them. 

How much have you invested with them?

We spent about $7,000.

What is the status of this engagement?

The project took place from June–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been extremely satisfied with the solution First Pier provided. We’re able to have a bird’s-eye view of our system, which has improved all of our processes, as well as visitor and staff experiences day-to-day. We saw a decrease in issues with connectivity.

How did First Pier perform from a project management standpoint?

The team was extremely approachable. They were able to communicate about deliverables with us in an accessible way. Even though our goal was rather opaque, they did a great job of breaking the project down into a digestible format. First Pier remained receptive to questions and concerns during the process.

What did you find most impressive about them?

First Pier is extremely generous with their time. They're a creative team, and they were always hyper-focused on delivering the outcome we needed. Further, they’re invested in our community, which was extremely valuable to us.

Are there any areas they could improve?

There’s nothing that comes to mind. Even though our engagement is completed, they still keep in touch to follow up. They really care about their clients. 

Do you have any advice for potential customers?

First Pier really knows how to break down your needs to accomplish your goals, so be willing and prepared to answer their questions.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Design for Audio Equipment Company

"The company is very professional, knowledgeable, and reliable."

Quality: 
4.0
Schedule: 
3.0
Cost: 
2.5
Willing to refer: 
4.0
The Project
 
Confidential
 
May 2018 - Ongoing
Project summary: 

First Pier provided website and online store backend development in Shopify. Their team updated the website into a seamless experience. They improved the logistics and backend of the site. 

The Reviewer
 
11-50 Employees
 
Saco, Maine
CEO, Audio Company
 
Verified
The Review
Feedback summary: 

First Pier's efforts have made a huge difference for the client. Online traffic and sales have increased. The project was managed effectively and their expertise in Shopify is unmatched. They are professional, reliable, and knowledgeable. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Transparent Audio's mission is to help our customers achieve a "you are there" music listening experience in their homes. I am the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire First Pier?

Website and online store backend construction, ongoing monitoring and interpretation of analytics

What were your goals for this project?

Combine website and online store into one seamless site Update old website in terms of content and function

SOLUTION

How did you select this vendor?

Our Art Director who did the graphic design for the new website recommended First Pier to handle the back end and logistics of the new site

Describe the project in detail.

Our Art Director is the liaison with First Pier. I provided content and structure for the new site to the Art Director who handled graphic design and the visual development of the site. First Pier handled the back end, logistics, and analytics. I reviewed the site's function during the trial phases and worked with our creative team to make a punch list of things that needed to be done to make sure the site worked smoothly as we intended and that navigation was fluid.

What was the team composition?

Steve Kelly was our project manager. I am not sure how many developers were actually involved in our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new site and online store are a huge improvement for us in terms of reaching our customers. I believe that online store traffic and sales have increased.

How effective was the workflow between your team and theirs?

Our project was and is well-managed.

What did you find most impressive about this company?

Their advice regarding our web vehicle (Shopify) has been excellent. The company is very professional, knowledgeable, and reliable.

Are there any areas for improvement?

Everything can always be done faster, but we have been satisfied with the quality of their work every step of the way.

3.5
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
  • 2.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

E-Commerce Dev for Boutique Clothing Store

“They’ve been really easy to work with and their communication is great.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2011 - Present
Project summary: 

First Pier migrated content from a Magento platform and developed two Shopify sites. Although they provided Shopify training, they continue to offer ongoing support. They also give advice on SMM.

The Reviewer
 
11-50 Employees
 
Portland, Maine
Owner, Boutique Clothing Store
 
Verified
The Review
Feedback summary: 

First Pier has consistently delivered high quality work for several years. They are attentive and have established a very strong partnership. The team works hard to deliver on time and exceeds expectations make alterations at a moment’s notice.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I have two clothing stores—one for women, and one for children.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with First Pier?

When I built our physical store, I knew we needed to create a website.

SOLUTION

What was the scope of their involvement?

They developed the websites for both of our stores, and they still maintain them today. Their team got to work right away on development. Originally, the site was built on Magento, but we’ve migrated the platform to Shopify so we could add features that could be integrated with our point of sale system in the store.

Then, they trained us on how to use Shopify so we could update content ourselves. While another person inputs all of the products into the website, maintains the site on a daily basis, First Pier supports us as well. Sometimes they add banner photos, or after a photoshoot, we’ll send them the pictures to edit, crop, and post on the site.  

They also helped us establish a social media presence. Although we manage that now, they always give us tips and ideas of new things to try.

What is the team composition?

I work with Steve (Founder & Strategy Lead, First Pier) and Leanne (Digital Solutions Manager, First Pier). Occasionally, we work with Martin (Digital Director, First Pier)  when we have specific requests or he needs clarification on what we want.

How did you come to work with First Pier?

A graphic designer that I had been working with recommended Steve to transform my informational site into and e-commerce platform. I worked with him directly, and as both of our businesses have grown, we’ve expanded our partnership.

How much have you invested with them?

We spend about $5,000 per month both sites together (approximately $480,000). Over the years, the price has increased as we’ve requested more features.

What is the status of this engagement?

We began working together in 2011 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve been happy with all of the projects we’ve rolled out. I’ve stuck with them for so long because the quality of their work is really good and they always treat us like we’re a priority. They’re great, and I always recommend them to other people.

How did First Pier perform from a project management standpoint?

They’ve been really easy to work with and their communication is great. Their offices are just down the street from us, so we see them all the time. They pop in if for a quick chat or to check in all the time. We’re also able to have more formal meetings, which I think is really valuable. We also collaborate via Basecamp, Teamwork, and even email for quick approval.

Originally, we were paying by project, but now we have an ongoing partnership so we can meet our goals and they can allocate time to work on our sites each month.

What did you find most impressive about them?

They’re really good to us and treat us like we’re their only client. I always feel like we have their attention. I know they treat their other clients the same way, but they always are able to make last-minute changes for us.

Recently, we were about to launch a sale, but one of the brands changed their rules at the last minute. It was a holiday, but First Pier’s team was responding to my emails, updating things, and fixing everything at home. Because of their work, we were able to get everything ready the night before the launch, which was awesome. Not every agency would do that.

Are there any areas they could improve?

I’ve never been disappointed by what they deliver.

Do you have any advice for potential customers?

Be really clear about your objectives and your goals. They have a lot of ideas, but they’re looking at your business from a different perspective. So, if you have specific goals, be vocal about what you want.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

E-Commerce & Marketing Strategy for Hot Sauce Brand

"First Pier finds important parts of my brand’s identity and translates them perfectly into visual language."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2018 - Ongoing
Project summary: 

First Pier implemented Shopify features and new branding elements to enhance the digital image of a hot sauce brand. They revamped the site’s backend and updates its font, copy, and iconography.

The Reviewer
 
1-10 Employees
 
Portland, Maine
Evan Smith
President, Evan's Rockin' Hot Sauce
 
Verified
The Review
Feedback summary: 

The website has seen 85%–100% improvements in revenue, leading to more work for First Pier. The team revamped the brand’s identity without reinventing it or spending a sizable budget. Their timeliness and eagerness to receive feedback make them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the President of Evan’s Rockin’ Hot Sauce. We’ve made hot sauce for three years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with First Pier?

I had been managing my web tools and marketing by myself before I reached out to First Pier. I wanted help with the digital side of my business.

SOLUTION

What was the scope of their involvement?

First Pier helped me with the full digital suite of my business, from developing our Shopify e-commerce system to aid. They adjusted my copy, typography, and iconography, among other things. They also trained me on how to use Shopify and implement it on my site so that people can easily order products online. Now I have access to many programs and creative possibilities to shape my website and identity. 

Additionally, First Pier worked with me to simplify my backend set-up. In my DIY set-up, I had to keep track of so many moving parts and subscriptions. They helped me make fulfilling orders and implement marketing strategies easier.

What is the team composition?

We work with five people. Leanne (Accounts & Solutions Manager, First Pier) is my main point of contact.

How did you come to work with First Pier?

My wife manages a jewelry production company and has used First Pier for years to manage their website. Based on what I knew they were doing for that business and what I wanted for mine, I spoke them. Their creative ideas in terms of design blew me away from the get-go.

How much have you invested with them?

We’ve spent about $5,000.

What is the status of this engagement?

We started working together in July 2019, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

By the time First Pier finished their work in mid-October, it was as if I had a brand new website. I’m doing way less work on the backend to fill orders and have seen my revenue grow by 85%–100%.

How did First Pier perform from a project management standpoint?

I love their style of project management. They break up each task into individual components. They make PDF presentations that guide through some pretty awesome meetings where they’d show us colors and icons. They ask for my input and feedback at each step, generate a bunch of different options, and then run with the one we choose. It makes me feel included in every single part of the process. We communicate either through email or in person.

What did you find most impressive about them?

First Pier finds important parts of my brand’s identity and translates them perfectly into visual language. Thorough and creative, they take pieces that I’ve made and show me them in a different way without generating a whole new identity. They’ve been a joy to work with. 

Are there any areas they could improve?

No, I can’t think of anything. Any issues I can think of came from my end—I was slow in getting information back to them, which pushed back our rollout.

Any advice for potential customers?

Make yourself available to First Pier. They’re thorough and quick to send you more to work on.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

E-Commerce Dev & Marketing for Outdoor Retailer

“They’re always advancing—always looking at what’s coming down the pipeline—and trying new strategies.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2016 - Ongoing
Project summary: 

First Pier has helped an expanding e-commerce site by supporting rebranding efforts, shifting the platform from Magento to Shopify, adding new features, developing content, and upgrading outreach to Klaviyo.

The Reviewer
 
11-50 Employees
 
Biddeford, Maine
Amy Kading
E-commerce Manager, Hyperlite Mountain Gear
 
Verified
The Review
Feedback summary: 

With First Pier’s support and campaign efforts, the e-commerce site has seen significant growth. The team’s suggestions follow industry best-practices and are a huge upgrade. By working efficiently and communicating regularly, they’re a valuable asset when project requirements change.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce manager at Hyperlite Mountain Gear. We create ultralight backpacks, shelters, and accessories for any overnight backcountry adventure. Our fabric is lightweight, durable, and waterproof. It’s made entirely at our factory here in Maine, but we distribute globally through our wholesale website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with First Pier?

We’ve been growing really rapidly, expanding our presence and product line, selling to more people around the world. First Pier helped with rebranding efforts and developing our new website.

SOLUTION

What was the scope of their involvement?

They played a big part in the rebranding process, by supporting surveys, developing the new site, and of course, marketing. They’re primarily our web design agency and have handled everything that has to do with e-commerce. We went from a Magento platform to the new and improved version, to most recently, Shopify. As we’ve expanded our products, they’ve helped optimize the platform to improve conversion rates. We just launched a new mega menu and completely overhauled our shopping cart. So, they’ve been tackling a very long list of things for our website this holiday season.

They’ve also helped us upgrade from Mailchimp to Klaviyo to support our marketing efforts. Helping with PR, they’ve helped develop content and planned the logistics around posting. They also help with our holiday campaign efforts, particularly our 2017 campaign. Before we had an internal team, they managed Google Ads for us.

What is the team composition?

They have about ten team members working on our project, including Leanne (Accounts. Solutions Manager, First Pier), Claire (Public Relations & Strategic Communications Director, First Pier), Martin (Digital Director, First Pier), and Steve (Founder & Lead Strategist, First Pier).

How did you come to work with First Pier?

Our company began working with First Pier before I arrived.

What is the status of this engagement?

We continue to work with them and improve our website.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since our rebrand, our company continues to expand. In 2016, we saw 90% growth across the company. Our 2017 holiday campaign was beautiful and was a huge success—we saw a 50% growth for B2C. First Pier has operated on several different platforms, and they’ve made every transition absolutely seamless. They’ve definitely pushed us to try better industry practices because it would benefit us as a business.

The shift to Klaviyo paid for itself within the first few weeks of using it, while the mega menu we just launched is a huge upgrade.

Since they’re a pillar of creating our brand, they always do a great job of maintaining our tone and the story at the heart of everything we do. It can be difficult to balance marketing and tech, but they do a great job.

How did First Pier perform from a project management standpoint?

They’re always flexible and willing to tackle new products. When we need to make changes, they react really quickly to help get everything in a row for a new launch. The team is great at staying on task and working efficiently.

They keep us on track, and I rely on them a lot for their organization and communication skills. I talk to them almost every day and see them a few times a month. We used to use Basecamp but have recently switched to Teamwork Projects.

What did you find most impressive about them?

They’re great for businesses like ours that aren’t just looking for e-commerce solutions, but are looking to grow. They’ve been a fantastic resource for supporting acquisition and conversion.

Are there any areas they could improve?

I really don’t think there’s anything they need to improve.

Do you have any advice for potential customers?

Everyone has their own ideas and strategies, but I would recommend being openminded to First Pier’s suggestions. They’re always advancing—always looking at what’s coming down the pipeline—and trying to new strategies. So, be receptive to their ideas because their expertise is very valuable.

5.0
Overall Score They’re vital to our growth. I can’t imagine achieving what we have, at the speed we have, without their support.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They do a great job reacting to us. Since we can easily put off deadlines, they’re adaptive and can make changes quickly.
  • 4.5 Cost
    Value / within estimates
    They’re competitive and fair, though it’s not cheap.
  • 5.0 Quality
    Service & deliverables
    They always deliver quality work, and we’ve never had any issues.
  • 5.0 NPS
    Willing to refer
    I think they’re a great agency. I’ve seen them grow over the last few years, and without a doubt, I would recommend them.

Branding, SEO, & E-Commerce Dev for Footwear Retailer

"Their timeline management and collaborative approach are impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. 2019 - Ongoing
Project summary: 

First Pier provides a broad range of services to a wholesale footwear retailer, from e-commerce development to SEO and even branding. They've also integrated the solution with an ERP system.

The Reviewer
 
1-10 Employees
 
Scarborough, Maine
President, Wholesale Footwear Retailer
 
Verified
The Review
Feedback summary: 

The site has led to an immediate increase in profitable direct to consumer (D2C) sales. First Pier's account representative ensures that the engagement is seamless.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

M. Leonard International Inc. is a wholesaler and retailer of footwear. I am the president and owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire First Pier?

Launching a new website and maintaining that website in an ongoing manner.

What were your goals for this project?

To launch an e-commerce site that was both brand-forward and transactionally functional.

SOLUTION

How did you select this vendor?

After interviewing many local web developers.

Describe the project and the services they provided in detail.

  • Web design and development
  • SEO
  • Brand book
  • Maintenance
  • E-commerce integration with ERP

What was the team composition?

Designers, developers, account management reps, etc.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Immediate profitable D2C sales increases.

How was project management arranged and how effective was it?

Via account rep; it was seamless.

What did you find most impressive about this company?

Their timeline management and collaborative approach are impressive.

Are there any areas for improvement?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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SILVER VERIFIED
Business Entity
Business Entity Name
FIRST PIER, P.A.
Status
Active
Jurisdiction of Formation
Maine
Id
20151042 D
Date of Formation
Jun 8, 2009
Last updated
Aug 14, 2020
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last updated
Aug 14, 2020
Client Reviews
VERIFIED CLIENT REVIEWS
9
OVERALL REVIEW RATING
4.7
Source
Clutch
LAST UPDATED
October 17, 2020