First Pier transcends traditional eCommerce and digital marketing boundaries by delivering a comprehensive, strategy-driven service suite. As Portland, Maine's premier full-service e-commerce agency, we seamlessly blend e-commerce strategy development, actionable data insights, distinctive e-commerce branding, and impactful marketing campaigns into every project. Our expertise extends beyond mere technical support; we champion your business's entire journey, ensuring a curated approach that propels your brand forward.
In a constantly evolving digital landscape, we stand as your steadfast partner. Through meticulous site performance and SEO audits, ongoing analytics, and insightful reporting, we adapt to the ever-changing internet standards and ensure your business stays ahead. Our approach is deeply rooted in understanding your unique challenges and goals, allowing us to prioritize updates and future developments effectively.
At First Pier, we believe in building solid and empathetic partnerships. Our detailed onboarding process, straightforward communication, and comprehensive project documentation are designed to foster a supportive and transparent relationship from the outset.
Using Shopify as our platform, we leverage its robust, feature-rich environment to construct stable and compelling online stores. Recognized for our expertise, we are proud to be among Maine's leading Shopify Experts, with extensive experience across Shopify's entire ecosystem, including Shopify Plus and Shopify Point-of-Sale systems.
Building your Shopify site is just the beginning; it requires constant evolution, A/B testing, and improvement to thrive. With First Pier, you gain more than a service provider; you gain a partner dedicated to your growth, grounded in strategy, and guided by a deeply caring approach to achieving success together.
$10,000+
$150 - $199 / hr
10 - 49
Portland, ME
Founded 2009
1 Language that we service
English
1 Timezone that we service
EST
Eastern Standard Time (EST)
1 Locations
Portland , ME
Total Reviews
17
Average Referral Rating
4.9
/5
Most Common Project Size
$10,000 to $49,000
$XX,XXX – $XXX,XXX
Focus
No data have been added yet...
First Pier Review Insights
Overall Review Rating
4.8
Quality
4.9
Schedule
4.7
Cost
4.5
Willing to Refer
4.9
Top Mentions
Review Highlights
Increased Sales and Efficiency
Multiple clients noted significant improvements in online sales, operational efficiency, and customer engagement after collaborating with First Pier. Enhanced website functionalities and optimized marketing strategies contribute to these positive outcomes.
Effective Communication
First Pier's communication skills are highly praised. Whether through virtual meetings, emails, or project management tools, they ensure clients are well-informed and involved in every step of the project.
Ongoing Support and Maintenance
First Pier provides ongoing support and maintenance for their clients, ensuring long-term success and continuous improvement of their digital platforms.
No Major Areas for Improvement
Most clients report high satisfaction with First Pier's services and do not identify significant areas for improvement, indicating a strong overall performance.
Attention to Detail
Attention to detail is a standout quality of First Pier. Clients note their meticulous approach to ensuring every aspect of the project is executed flawlessly, contributing to high-quality deliverables.
BI & Big Data Consulting & SIE-Commerce DevelopmentWeb Design
$10,000 to $49,999
June - Sep. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Follow-through and communication were consistently excellent, as was their ability to creatively problem solve."
Sep 23, 2024
Owner, Halcyon Yarn
Gretchen Jaeger
eCommerce
1-10 Employees
Online Review
Verified
First Pier redesigned the UX/UI of a Shopify website for an e-commerce company. The team also migrated the client's legacy site, ERP, and other systems, including Google Workspace and Klaviyo email.
First Pier's work allowed the client to launch their website on time, increase online sales and operational efficiency, and let the client replace several costly legacy systems. The team was available to respond to the client's needs. The team's creative problem-solving and communication stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Halcyon Yarn
Describe what your company does in a single sentence.
Online & brick-and-mortar yarn and craft retailer in business for over 50 years.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire First Pier to accomplish?
Fix and launch an in-progess website redesign that a previous vendor had failed to deliver.
Handle migration of our other systems including email and POS.
SOLUTION
How did you find First Pier?
Online Search
Why did you select First Pier over others?
Close to my geographic location
Great culture fit
Good value for cost
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
First Pier took over a Shopify website and POS development project that required heavy remediation from a prior vendor's work.
They managed the migration from our legacy site and ERP, redeveloped the new site beautifully with many specialized features, worked with us on page content and (re)designs, migrated the adjacent systems including support tickets, Google Workspace, and Klaviyo email, integrated and updated ShipStation, prepared the POS system, designed new Gift Cards, found and solved numerous bugs, and trained our staff in every aspect of the new systems and workflows.
The previous vendor had left us more than a year behind schedule, First Pier familiarized themselves with every detail the project quickly and launched all deliverables on schedule and better than expected in a four month window.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We needed the website to launch before our busy winter season and it has. We needed a lot of detailed communication and training which First Pier consistently provided. Within the first month our online sales have already increased and we anticpate a similar increase of in-person sales.
We've been able to replace several costly legacy systems. We've increased operational efficiency, and we can already see several avenues for growth that will scale easily on the new site without the need for increased staff and overhead.
For example, customized and automated shipping options, including those for our international markets, have simplified our fulfillment processes and dramatically reduced staff time, and have proven incredibly accurate.
As a 'niche' business the ability to customize our marketing to very specific segments is critical and we anticipate significant growth and flexibility using the marketing features First Pier has optimized between Shopify and Klaviyo.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The two person project management team was excellent and one or both were always available when we needed them. They were highly skilled, thorough, proactive, invested, creative, and an absolute delight to work with.
They brought in the required experts from the rest of their team, but always kept the communication direct and everyone up to speed so there was never time or information lost bouncing between different tasks. Every meeting and project was well-organized, their communication was clear and patient, and they were very quick to respond to questions and help prioritize multiple workflows.
They understood the overarching goals, anticipated detailed project needs, provided us with clear direction, instruction and nearly instantaneous documentation, and they adjusted seamlessly as things evolved.
When challenges inevitably came up or elements didn't work as initially planned they were straightforward about the limitations and offered clear options and cost/benefit analysis so that we could adapt quickly. The timeline was clear from day one and if anything they made up ground as we went, adding functionality that was better than we'd expected.
The project launched on time, and at every step we felt they were as invested in it's success as we were. This team was not just 'checking the boxes' or marking it off on the calendar, they were down in the trenches and making it fun even during the crunch times.
What was your primary form of communication with First Pier?
Virtual Meeting
What did you find most impressive or unique about this company?
Follow-through and communication were consistently excellent, as was their ability to creatively problem solve. The combination of outstanding technical skills with such a collaborative and positive approach made for a first-rate experience.
They were also game to take a risk on fixing another vendor's mistake, a challenge not everyone would have taken on. They did so with professionalism, accountability, and humor, which really helped us enjoy the project again.
Are there any areas for improvement or something First Pier could have done differently?
No notes, seriously.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Shopify Store Update, SEO & Campaign Mgmt for Furniture Co
"Everyone I've worked with has been a joy to work with; funny, smart, and hardworking while remaining professional."
Mar 21, 2024
Owner, Krovel Furniture Co.
Tim Krovel
Manufacturing
Portland, Maine
1-10 Employees
Online Review
Verified
First Pier updated a furniture manufacturer's Shopify store, updating themes and third-party add-ons. The team also provided SEO services and managed campaigns on Google Ads and Meta and email lists.
Thanks to First Pier's efforts, the client saw a 140% growth in Shopify sales YoY, a 20% increase in conversions, and a larger average order value. First Pier responded quickly to questions and problems and communicated clearly through virtual meetings. Their personable approach also stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Krovel Furniture Co.
Describe what your company does in a single sentence.
Furniture Manufacturer
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire First Pier to accomplish?
Website SEO
Manage Google Ad campaigns
Initiate Meta Ad campaign
SOLUTION
How did you find First Pier?
Referral
Why did you select First Pier over others?
Close to my geographic location
Pricing fit our budget
Referred to me
How many teammates from First Pier were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We asked First Pier to update our Shopify store, perform SEO and help us manage our Google AdWords campaign. We also launched anAd campaign through Meta. Our websiterequired multiple and near constant "tweaks"-- updating themes, third-party add-ons as well as email list management.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Large growth in Shopify Store sales (over 140% YOY)
Increased conversions (over 20%)
Increased average order value
Describe their project management. Did they deliver items on time? How did they respond to your needs?
First Pier has been a pleasure to work with. The team there is quick to answer questions, solve problems and helpful when explaining scopes of work. Communication has been clear, consistent and overall pleasant.
What was your primary form of communication with First Pier?
Virtual Meeting
What did you find most impressive or unique about this company?
I really appreciate being able to work with people who are genuine and approachable. First Pier does not give a corporate vibe. Everyone I've worked with has been a joy to work with; funny, smart, and hardworking while remaining professional.
Are there any areas for improvement or something First Pier could have done differently?
I would like a monthly spreadsheet outlining ad spend showing results for top and bottom performers across platforms. I often feel like I don't know exactly what is running where. Otherwise, no complaints!
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Website & Marketing Management for Chocolate Company
Ecommerce MarketingOther MarketingWeb Design
$50,000 to $199,999
Sep. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Meetings were always filled with necessary information, and we looked forward to talking and laughing with them."
Mar 16, 2024
CEO, Ragged Coast Chocolates
Steve Shaffer
Food & Beverage
Westbrook, Maine
1-10 Employees
Online Review
Verified
Helm Digital has been hired by a chocolate company to manage their website and marketing. The client wants to increase online sales by optimizing their Shopify platform and improving online marketing efforts.
Thanks to Helm Digital's efforts, online and in-store sales have increased, and customer engagement has improved. The client's ROAS had also increased, meeting expectations. The team delivers tasks on time and communicates regularly through virtual meetings, email, and a messaging app.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Ragged Coast Chocolates
Describe what your company does in a single sentence.
Chocolate confection manufacturers
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Helm Digital to accomplish?
To increase our online sales
Manage our website
Manage our marketing
SOLUTION
How did you find Helm Digital?
Online Search
Why did you select Helm Digital over others?
Close to my geographic location
Great culture fit
Company values aligned
Shopify experts
How many teammates from Helm Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We hired Helm to initially help us with managing our website and optimizing it for the Shopify platform. The ultimate goal was to increase our online sales, but first we needed to prepare our site for maximum opportunity. Once this was done, we focused on online marketing, testing out Google v Facebook.
They determined through testing, which ads worked best and which platforms we should commit our marketing dollars towards. They are always were evaluating our ad spend, changing up the mix as is appropriate. They then focused on improving our email success rates. They have changed us from one service to another and then created different target groups for emailing.
In addition, because we have a number of seasonal products that we offer, they have helped us create schedules for the products, and also created systems so that we can offer these products for pre-ordering online. This has helped us immensely with determining our production schedules. The team at Helm has consistently listened to our concerns and our goals and responded above our expectations.
Last year our online sales increased by 16% and our in-store sales 39%. They have increased every metric for our ad spend and email success rates. They also have been instrumental in our success of launching a new product line, by taking on the development of the web site and also targeting potential customers through marketing.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased online sales. Increased in-store sales. Increased success in ad spend. Better engagement with our customers. Increased ROAS. Basically, an increase in all measurable metrics.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Helm was always leading us down the path we wanted to take, but on our own were not able to navigate. They delivered on time and were typically waiting for us to catch up.
What was your primary form of communication with Helm Digital?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Meetings were always filled with necessary information, and we looked forward to talking and laughing with them. Because there was very little to be stressed about when working with them, we were able to enjoy the meetings and to plan out future projects, confidently and thoroughly.
Are there any areas for improvement or something Helm Digital could have done differently?
None that I can offer.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
E-Commerce Development for Online Retail Company
$50,000 to $199,999
Oct. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The First Pier team is a joy to work with. We feel as though they are an extension of our small team."
Feb 22, 2023
Founder & CEO, Helen Milan
Helen Thompson
Retail
Los Angeles, California
1-10 Employees
Online Review
Verified
An online retail company has hired First Pier to develop an e-commerce site. The site features new functionalities such as a wishlist, drop-ship capability, and subscriptions.
First Pier has drastically improved the site's mobile experience and check-out process, resulting in an increase in their traffic. The team communicates well, delivers on time, and manages their tasks well. Their eagerness to go above and beyond to deliver the best product stands out.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the owner of an online retail company. We curate eco-friendly goods for home and travel.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire First Pier, and what were your goals?
I created a WooCommerce website in 2018 that had become outdated and couldn't support our rapidly growing business. We wanted our mobile experience to be as good as the desktop experience and had a list of other features we wanted to add, like a wishlist, drop ship capability and subscriptions.
SOLUTION
How did you select this vendor and what were the deciding factors?
I have very specific aesthetic requirements and branding is extremely important to me. My partner is results driven and is only interested in data. It was important that we found an agency that would be able to understand and deliver on both. We interviewed First Pier and knew immediately that it was the right fit.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We kicked off with a series of questionnaires and meetings. First Pier did an incredible job of keeping the project on track (and continues to keep us on track). First Pier delivered a peerless website with all of the features we needed, on time with weeks to spare. Launch went off without a hitch and our new website was well received by our customers and our sales increased over the holiday period due to new features in cart and checkout and a drastically improved mobile experience.
How many people from the vendor's team worked with you, and what were their positions?
The Principals were involved in strategy and I had a designated project lead and account liaison. We also worked directly with the digital director on several occasions and with the creative director for look and feel.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have seen increases in traffic as well as AOV since working with First Pier. We have brought the team on for ongoing work including email and digital marketing, adding website functionality and a host of other projects. Everything touched by First Pier improves our bottom line.
Describe their project management style, including communication tools and timeliness.
I can't say enough about the team's ability to manage projects and keep us updated and on track to achieve our goals. They know our KPIs better than we do and the entire team does an incredible job with communication and timeliness.
What did you find most impressive or unique about this company?
The First Pier team is a joy to work with. We feel as though they are an extension of our small team. They have always gone above and beyond to deliver the best possible product, with professionalism and grace.
Are there any areas for improvement or something they could have done differently?
At the risk of sounding cliche, there's truly nothing that has come up that First Pier hasn't been able to work with us on. We see them as an invaluable part of our business.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"Peerless planning and execution at every point of the process"
Schedule
5.0
On time / deadlines
"A designated account manager ensures that we can always get in touch."
Cost
5.0
Value / within estimates
"First Pier has worked with us on different budgets from quarter to quarter, scaling back when needed and ramping up when we've needed to."
Willing to Refer
5.0
NPS
"We would 100% refer a friend.
Web Developemnt for Boutique Clothing Store
BrandingWeb Development
$200,000 to $999,999
Dec. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I know we’re not their only client, but the dedication and accommodation they put into this project make me feel otherwise"
Oct 29, 2021
Owner, Bliss Boutiques
Angela Foddrill
Retail
Portland, Pennsylvania
11-50 Employees
Phone Interview
Verified
A clothing boutique has tasked First Pier with helping them rebrand their business. They've devised brand guidelines and relied on that document to deploy new design solutions and upgrade the client's website.
Proving their capacity to deliver tailored and high-yielding solutions, First Pier's rebranding efforts have helped the store secure a 200% revenue increase upon the new website's go-live. Their unwavering commitment to meeting the client's goals continues to strengthen their long-term engagement. This review is an update by the client company. The original content is located below the new review.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the owner of a woman’s clothing boutique.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with First Pier?
We needed their team to help us conduct a brand overhaul.
SOLUTION
What was the scope of their involvement?
We’ve kicked off this engagement with First Pier through a series of scoping and research meetings, wherein we’ve discussed our branding goals and exchanged initial ideas with their team. Additionally, we’ve communicated our visual goals and the changes we want to see across all our promotional materials.
First Pier has helped us finalize our rebranding plans. Based on our newly devised brand guidelines, their team has then updated our branding materials and applied the new design themes to our website.
What is the team composition?
There’s a dedicated team lead for our account and a bigger team in charge of executing different rebranding solutions for us.
How did you come to work with First Pier?
We’ve been with First Pier for at least ten years now, and they’ve accomplished several deliverables to help our business grow. Since we’re no strangers to the quality of their work, we’ve decided to have them handle our rebranding efforts as well.
How much have you invested with them?
We pay a monthly retainer fee amounting to $3,500.
What is the status of this engagement?
Our ongoing rebranding project with First Pier started in December 2020.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve seen a 200% increase in revenue since we’ve launched our new website and deployed the rebranding updates by First Pier’s team.
How did First Pier perform from a project management standpoint?
We communicate via email and Zoom meetings and rely on Teamwork for project management. First Pier is a collaborative team that excellently handles each phase of the project — I highly recommend them to anyone looking to work with a proactive partner.
What did you find most impressive about them?
I know we’re not their only client, but the dedication and accommodation they put into this project make me feel otherwise — they’re always prepared to answer our questions and address our concerns.
Are there any areas they could improve?
There’s no room left for improvement. First Pier always overperforms.
Do you have any advice for potential customers?
Be as committed as their team if you want to build a lasting collaboration and benefit from their excellent services for a long time.
UPDATED REVIEW
This review was published on December 12, 2019.
Owner, Boutique Clothing Store
Retail
11-50 Employees
Portland, Maine
$200,000 to $999,999
Jan 2011 - Ongoing
Project summary
First Pier migrated content from a Magento platform and developed two Shopify sites. Although they provided Shopify training, they continue to offer ongoing support. They also give advice on SMM.
Feedback summary
First Pier has consistently delivered high quality work for several years. They are attentive and have established a very strong partnership. The team works hard to deliver on time and exceeds expectations make alterations at a moment’s notice.
BACKGROUND
Introduce your business and what you do there.
I have two clothing stores—one for women, and one for children.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with First Pier?
When I built our physical store, I knew we needed to create a website.
SOLUTION
What was the scope of their involvement?
They developed the websites for both of our stores, and they still maintain them today. Their team got to work right away on development. Originally, the site was built on Magento, but we’ve migrated the platform to Shopify so we could add features that could be integrated with our point of sale system in the store.
Then, they trained us on how to use Shopify so we could update content ourselves. While another person inputs all of the products into the website, maintains the site on a daily basis, First Pier supports us as well. Sometimes they add banner photos, or after a photoshoot, we’ll send them the pictures to edit, crop, and post on the site.
They also helped us establish a social media presence. Although we manage that now, they always give us tips and ideas of new things to try.
What is the team composition?
I work with Steve (Founder & Strategy Lead, First Pier) and Leanne (Digital Solutions Manager, First Pier). Occasionally, we work with Martin (Digital Director, First Pier) when we have specific requests or he needs clarification on what we want.
How did you come to work with First Pier?
A graphic designer that I had been working with recommended Steve to transform my informational site into and e-commerce platform. I worked with him directly, and as both of our businesses have grown, we’ve expanded our partnership.
How much have you invested with them?
We spend about $5,000 per month both sites together (approximately $480,000). Over the years, the price has increased as we’ve requested more features.
What is the status of this engagement?
We began working together in 2011 and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I’ve been happy with all of the projects we’ve rolled out. I’ve stuck with them for so long because the quality of their work is really good and they always treat us like we’re a priority. They’re great, and I always recommend them to other people.
How did First Pier perform from a project management standpoint?
They’ve been really easy to work with and their communication is great. Their offices are just down the street from us, so we see them all the time. They pop in if for a quick chat or to check in all the time. We’re also able to have more formal meetings, which I think is really valuable. We also collaborate via Basecamp, Teamwork, and even email for quick approval.
Originally, we were paying by project, but now we have an ongoing partnership so we can meet our goals and they can allocate time to work on our sites each month.
What did you find most impressive about them?
They’re really good to us and treat us like we’re their only client. I always feel like we have their attention. I know they treat their other clients the same way, but they always are able to make last-minute changes for us.
Recently, we were about to launch a sale, but one of the brands changed their rules at the last minute. It was a holiday, but First Pier’s team was responding to my emails, updating things, and fixing everything at home. Because of their work, we were able to get everything ready the night before the launch, which was awesome. Not every agency would do that.
Are there any areas they could improve?
I’ve never been disappointed by what they deliver.
Do you have any advice for potential customers?
Be really clear about your objectives and your goals. They have a lot of ideas, but they’re looking at your business from a different perspective. So, if you have specific goals, be vocal about what you want.
RATINGS
Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
E-Commerce Dev & Rebranding for Fitness Accessory Co.
BrandingE-Commerce Development
Confidential
Sep. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“No idea was too big, and they were able to run with everything.”
Mar 11, 2021
COO & IT Coordinator, Versa Gripps USA Inc.
Katelyn & Isaac Bray
Consumer Products
Sorrento, Maine
11-50 Employees
Phone Interview
Verified
First Pier handles e-commerce and rebranding efforts for a fitness accessory manufacturer. They built a new e-commerce website implementing new branding design details such as colors, logos, and patterns.
The partner's traffic and engagement have increased as a result of the new website. First Pier successfully and accurately represented the partner's brand, values, and beliefs into the final products. Professionalism and transparency are hallmarks of their high-quality work.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
Katelyn Bray: I’m the COO of Versa Gripps USA Inc. We manufacture a fitness accessory product.
Isaac Bray: I’m the IT coordinator and sustainability director.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with First Pier?
IB: We needed a new e-commerce website as well as an update to our branding. We’ve been fortunate to be very successful and wanted to bolster that presence with a more professional look. We just didn’t have the time or in-house talent to do that. We employed First Pier to help us.
SOLUTION
What was the scope of their involvement?
KB: First Pier met with our team multiple times to make sure everyone was on the same page and that our brand had more meaning than just a look. We wanted our brand to be backed by different qualities we demonstrate through our company values and beliefs.
First Pier built the store for all of our US retail sales through our site. They completely rebuilt the website. They also helped us redesign our branding on the website including logos, colors, and brand patterns. Their team has helped us hone in on our identity as a company.
IB: In addition to their work with our website, First Pier came up with a template that featured all the new branding. They helped us develop a way to sell our customizable products as well as set up reviews on our site. Their team established a way for our international customers to pay their customs and duties ahead of time. This means that when the package gets to their country, they don’t have to pay another bill.
What is the team composition?
IB: Steve K. (Director of Accounts & Business Development) was our main point of contact, but we also worked with Steve P. (Founder & Strategy Lead), Rebecca (Editorial & Creative Director), Martin (Digital Director), Sadie (Solutions Designer), and Brittany (Marketing Assistant).
How did you come to work with First Pier?
KB: We had looked at quite a few web development companies. Since we’re a company that prides itself on having everything made here on the coast of Maine, we were seeking an excellent organization within Maine. We were fortunate to have found First Pier.
IB: I originally found them on Google and read some of their reviews on Clutch. We admired their past work presented on their website. They consistently had great reviews. Overall, we thought they’d be able to help us move to the next step.
What is the status of this engagement?
KB: We signed on with them at the end of September 2020. We expedited the process so we had everything up and running by February 2021.
IB: The site is launched now, but we have an ongoing partnership with First Pier. We’ll continue to work with them on some digital marketing and other needs we have at our company.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
IB: We’ve gotten great feedback from some of our customers, retailers, and wholesalers. Our engagement on Google Ads and PPC was up a fair amount in only a couple of weeks. We had expected to see a dip in SEO for a couple of weeks, but instead, our engagement went way up very quickly. Our numbers show that the website is bringing more people in and they’re staying longer on the site.
KB: The website’s been so helpful with other relationships we have with other businesses. They look at the site and see a high-quality, accurate representation of our brand. Our relationships with them have been better. What’s more, the website is an excellent reflection of the high quality of our product.
IB: Anytime we had an issue and asked if there was a solution out there, they’d check and were always able to find something that’d be a good fit for us. First Pier has always been in our corner. No idea was too big, and they were able to run with everything. If we hit a dead end, they told us the reasons why. We’ve always felt heard and supported. Additionally, First Pier helped us eliminate some of those barriers related to selling internationally.
How did First Pier perform from a project management standpoint?
IB: Project management has been excellent. They’re absolutely professional, and their system is really great. First Pier briefed everything out for each part of the project. If there was something added, they were completely transparent about pricing and the time it would take.
Their team always got back to us via email super quickly and was very easy to get ahold of on the phone. I know they manage more clients than just us, but it felt like we were getting a lot of their attention, which felt good.
What did you find most impressive about them?
KB: Our team is very creative. We have different views and different ideas. First Pier took all of our ideas and they’d give us options. Their team would give 2–3 options and whittle down our ideas and make them tangible. Somehow, they took all of our ideas and made them one very good idea. It was always an excellent reflection.
IB: They had a gift for listening to us and turning all of our ramblings of what we needed into professional action. First Pier was very receptive and professional in the execution of everything we asked them to do.
Are there any areas they could improve?
KB: They’re not just a web development company, they’re much more than that. First Pier does a lot of other things. They should advertise that they fit the needs of their customers or communicate that if customers need more help with an ongoing project, they can do it.
IB: The way they’re divided into different divisions in their company is great on the one hand but it may also be drawing traffic away from the fact that they’re a one-stop-shop that does a lot of different things. It’s not that big of a deal but there might be a way to consolidate that messaging a little bit for them. That way, people can know they’re not just getting a web developer. They’re getting a teammate that can help open a lot of doors.
Do you have any advice for potential customers?
KB: Definitely go with First Pier and have some opinions of your own. They’ll ask what’s important to you. You will have to give it some thought; it’s not an add-it-to-your-cart kind of web development service. First Pier works closely with you so set some time aside to make sure what you’re getting is what you want. They’ll ask you for feedback and that’s ultimately a really good thing.
IB: Trust their process. Some of our team members had a little bit of trepidation about how things were going to work because we had never worked with a company of this caliber on a project like this. For any potential customers coming in, don’t get intimidated. Be very curious and open-minded. First Pier has a great process that they’ve replicated over and over successfully for a lot of companies.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Development for Outdoor Products Company
Web Development
$10,000 to $49,999
Apr. - Nov. 2020
5.0
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
"They were receptive to my ideas and translated them into technology."
Nov 23, 2020
Founder, Oterra Designs
Erin O'Toole
Retail
Biddeford, Maine
1-10 Employees
Phone Interview
Verified
First Pier worked with a custom outdoor equipment company to elevate a Shopify site. They expanded the brand's color palette, designed a new layout, facilitated photoshoots, and updated functionality.
The team delivered a final platform that accurately represented the requirements and brand identity of the company. Users praised the site for its professional look and feel. Communication has been seamless through a project management tool and First Pier's attention to detail.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the founder and product designer at my company. We create rock-climbing gear. I’m the sole employee and started the business at the beginning of 2020.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with First Pier?
I started up with a very basic Shopify account to get my name out there. However, I needed a site that was going to be more interactive for the user. Much of my work revolves around customization, so I wanted a site that could visualize what different personalization options could look like. I was also looking for my site to match the high-quality of my brand.
SOLUTION
What was the scope of their involvement?
They started out asking me for core requirements and what I’d like to see on my final site. I wanted customization options, more photography, and additional backend organizations. They set me up with photographers for product and lifestyle shoots. Then, they helped me develop my brand a bit further, adding some additional colors to my established logo and color scheme.
They were interactive throughout the process, often chatting on Zoom to review their work and provide feedback.
What is the team composition?
There were 4–5 people on early calls. Later, two individuals became my main points of contact. One was the main developer and the other was a project manager.
How did you come to work with First Pier?
The company I previously worked for used their services for a website, so I already knew what they were capable of doing. One of their owners actually reached out to me, congratulating me on my new brand and offering their services. That started the conversation, and our partnership started soon after.
How much have you invested with them?
The value of the project was $25,000.
What is the status of this engagement?
We worked with them on the site from April–November 2020. They still provide some ongoing support, answering lingering questions.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
They created a beautiful website. Everyone that sees the site is blown away at the quality. I’m super happy with it and it’s professional look.
How did First Pier perform from a project management standpoint?
Their communication was strong through a project management tool. That kept everything organized. Our project manager was quick to respond to any questions. The launch was pushed back a few times, which wasn’t necessarily a bad thing. They spotted some aspects of the website that weren’t quite right, so fixing them caused a little delay.
What did you find most impressive about them?
Their ability to accurately make my vision and brand into a final website was impressive. They were receptive to my ideas and translated them into technology. The site really fits my brand.
Are there any areas they could improve?
I don’t have a great idea about how to adjust or manipulate some of the features on the backend. It would be helpful to have some sort of explanation on how the site works, so I won’t need to rely on their services to make updates in the future.
Do you have any advice for potential customers?
Don’t hold back on questions or requests because they’ll be receptive to anything you want to do or change. They were very flexible along the way.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Shopify Web Dev for Retail Company
Custom Software DevelopmentWeb DesignWeb Development
Confidential
May 2020 - Ongoing
4.0
Quality
4.0
Schedule
4.0
Cost
3.0
Willing to Refer
5.0
"They knew our company and understood clearly our goals."
Oct 15, 2020
Lamey Wellehan Shoes
Chris S.
Retail
Auburn, Maine
51-200 Employees
Phone Interview
Verified
First Pier provided full stack development services to update a web presence for a retail company. They developed a Shopify website from scratch. They also facilitated a POS integration with the new platform.
First Pier delivered a website that satisfied expectations on time. Meeting product requirements, the website enables sales. By clearly understanding client goals, they support a successful, ongoing partnership. The team communicates effectively via web meetings, emails, and phone calls.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
Lamey Wellehan is a family-owned, independent family shoe retailer in Maine.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with First Pier?
We needed to migrate our website to a new platform.
SOLUTION
What was the scope of their involvement?
First Pier moved us from our existing web platform to a new web platform. Their team basically did everything from nuts to bolts. They created a new website on Shopify and worked with our POS to facilitate the movement of data.
What is the team composition?
First Pier had different people who worked at different stages and a project lead to keep things organized.
How did you come to work with First Pier?
We reached out to different companies but wanted to make sure First Pier was in the list as they are local and have a solid reputation.
How much have you invested with them?
We have invested over 5 months so far and will continue to work with them to optimize and enhance our site.
What is the status of this engagement?
Our partnership began in May 2020, and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We launched the website on schedule, and First Pier delivered everything as promised.
How did First Pier perform from a project management standpoint?
We have web meetings and communicate via emails and phone calls.
What did you find most impressive about them?
They knew our company and understood clearly our goals.
Are there any areas they could improve?
No, I can’t think of anything that needs to change.
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
3.0
Value / within estimates
"This is a tough question because I have nothing for comparison."
Willing to Refer
5.0
NPS
Rebranding, Web Dev & Design for Retail & Interior Design Co
BrandingOther Digital MarketingWeb Development
$10,000 to $49,999
Feb. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"I’m impressed by the way that they all work together."
Oct 7, 2020
Owner, Design Maine & Spaces Kennebunkport
Nicki Bongiorno
Retail
Kennebunkport, Maine
1-10 Employees
Phone Interview
Verified
First Pier created a new brand identity including a name, logo, colors, and collateral. The team also built a Shopify website to align with the updated brand. They continue to support digital marketing efforts.
First Pier delivered a superior brand identity and website that both received praise for their aesthetic appeals. The team effectively adapted processes to streamline collaboration in a remote environment. Their dedication and communication result in a smooth and successful partnership.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the owner of a retail and interior design company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with First Pier?
I wanted to rebrand my business, which included a website update. I wanted a platform that better represented my brand and could be easily navigated.
SOLUTION
What was the scope of their involvement?
For the rebrand, First Pier helped create a new name, new colors, and a new logo. Their team helped design everything that I use in the shop such as tags and bags too.
Their team also built a completely new website on Shopify. They didn’t use any aspect of my old website. Their team created a completely different look that incorporated all of the new brand elements such as the logo and colors. Their team still supports marketing to drive traffic to the website.
What is the team composition?
So far, I’ve worked with five people from First Pier. I have a main contact who organizes all of the different aspects of our projects. Another person on their team specializes in development. I've also worked with three other people who focus on marketing and branding.
How did you come to work with First Pier?
I knew First Pier's owners and many of their employees because they were featured in a business magazine in my state. I also worked with them in the past in a different capacity. I personally knew them as good, creative people. As a result, they were the first agency that I contacted when I decided to rebrand. I didn’t interview anyone else because I was happy with everything that I received from them.
How much have you invested with them?
So far, I’ve invested about $21,000 in their services.
What is the status of this engagement?
We started the project in February and the bulk of the project wrapped up in July 2020. However, I’m still working with them.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I’ve had great feedback from customers regarding the new shop, logo, and website. People like their new looks. We’re still in the stages of driving traffic to the site, so that still remains to be seen.
How did First Pier perform from a project management standpoint?
COVID-19 slowed our process because everyone works remotely. Otherwise, they communicate well. We connect by email, phone calls, and Zoom. They also use a platform that keeps all of the information in one place. Their team does its best for me, so I’ve had an overall positive experience.
What did you find most impressive about them?
I’m impressed by the way that they all work together. They have a good rapport. When they present their work to me, it’s organized. Even with COVID-19, it was easy to follow along even though we weren’t in the same room. Their team didn’t skip a beat with their proposals.
Are there any areas they could improve?
No, I’m happy. If there were issues, their team would be responsive.
Do you have any advice for potential customers?
First Pier will lead you through the process. Do what you need to do and stay on the project timeline. It’s easy to work with them, and I highly recommend them.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev & Design for E-Commerce Coffee Company
Web Design
$10,000 to $49,999
Aug. 2019 - Aug. 2020
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"They were really good at communicating."
Sep 10, 2020
Owner, Tandem Coffee
Will Pratt
Food & Beverages
Portland, Maine
1-10 Employees
Phone Interview
Verified
First Pier redid the front- and backend of a website. Their work involved updating payment options, changing subscription platforms, and creating a pop-up feature. They also did graphic design and wrote copy.
The website that First Pier built was met with positive internal and external responses. The team’s strong communication skills and ability to execute on the business’ ideas were valuable assets.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the co-owner of a wholesale e-commerce coffee company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with First Pier?
We’ve been working with them for 4–5 years. For the most recent project, we hired them to redo our website.
SOLUTION
What was the scope of their involvement?
First Pier redid our entire website — the front- and backend. They did graphic design and wrote copy, and they changed our subscription service from pay upfront to pay every month.
They also added functionality that made the website easy to use and changed our subscription platforms so that people could walk through it to choose what they like. The team also created a pop-up feature to make the website easier to maneuver.
What is the team composition?
We talked to 3–6 teammates.
How did you come to work with First Pier?
We’re old friends with their founder.
How much have you invested with them?
We paid them a retainer of about $2,500 per month.
What is the status of this engagement?
We worked with on this project with them for about a year, and it ended in August 2020.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We like the way the website works, and we haven’t had a lot of customer confusion. The few people who have noticed that our website is different have all said positive things.
How did First Pier perform from a project management standpoint?
They are really good at communicating. First Pier used Teamwork, which funneled through email. We have a conversation with our contact there every Wednesday to make sure that everything aligns with our vision.
What did you find most impressive about them?
We come up with lots of ideas that we would never be able to pull off. We pitch those ideas to First Pier and they figure out how to do it.
Are there any areas they could improve?
No, not that I can think of. We have a good relationship with them.
Do you have any advice for potential customers?
Communicate a lot with them so that you know what the project is and that First Pier isn’t going in a direction you didn’t intend.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
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