First Page Digital Singapore

Please describe your company and your position there.

I am the Business Development Manager for a interior furnishing company. Our staff strength is around 30 and we serve customers from all walks of life, commercial and residential sectors. I am in charge of marketing and business development for the company.

For what projects/services did your company hire First Page Digital Singapore?

We were looking for a digital marketing partner to work on expanding our marketing outreach and to be able to provide a advisory role for our marketing needs. As a small scale and young company, we had tried using external free lance vendors as well as internal capabilities but were unable to achieve the results that we were hoping for.

What were your goals for this project?

The goals for the project were to increase sales leads, expand our marketing outreach and to establish our foothold in the industry. As a young company, we lack the years of experience as compared to other established companies in the market.

However, we wanted to be able to build confidence into our potential customers that although we lack the number of years, our service and quality are on par or even exceed the competition.

How did you select First Page Digital Singapore?

We search using the conventional method of googling for the service required. First Page Digital Singapore was the first company to be listed among most of our search keywords. That, in a way, convinced us that they know what works.

We had also 2 other companies for comparison, one from Google search and the other company, through word of mouth. In the end, after listening to the presentations of the 3 vendors, we selected First Page Digital Singapore. Angela, the rep, who presented, came across as very professional and knowledgeable.

Describe the scope of their work in detail.

After we had confirmed with them, we were introduced to Carl and team. They mapped out the timeline and did extensive research before coming out with the proposal on what they will be doing on SEO and SEM.

We were given monthly report updates and they will readily breakdown and explain the reports to us. What impressed us most was that, apart from what they were contracted to do, they had good advice for us along the way, and even went out of their contract to assist us when we require.

What was the team composition?

We've worked closely with the Senior Digital Marketing Manager, Carl Huang and his team of marketing specialists.

Can you share any outcomes from the project that demonstrate progress or success?

The results we have gotten were phenomenal. The sales leads gradually increase to 3 times our usual amount monthly, more than what they had promised in the contract. We had more customers walking in to our gallery and more enquiries coming in from our online channels.

How effective was the workflow between your team and theirs?

The Digital Marketing Manager, Carl, assigned to us was great. We had timely updates and whenever we had any questions, Carl always responded quickly and helped provide the solutions timely. We had basically no complaints at all through the one year contract.

What did you find most impressive about this company?

We were generally impressed by their professionalism and that that they would go out of their way to assist us and provide solutions. A lot of businesses had struggled one way or the other during the COVID period, and we are thankful that they were here to assist us during this period too. Because of their efforts, we were not badly affected by the pandemic and our sales leads had increased.

Are there any areas for improvement?

Nope, in fact, we have decided to work with them for another year and also for our future projects.

Please describe your company and your position there.

My position as the Business Development Manager is to build more connections and expand the reach of our clinics. The Clinic Group is a medical clinic with 8 outlets islandwide in Singapore.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

We hired First Page Digital for our first Search Engine Optimisation Campaign with the intention to increase our visibility online and be more relevant in searches online.

How did you select First Page Digital Singapore and what were the deciding factors?

We selected First Page Digital because they were flexible with our requirements and was able to customise their campaign to suit our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started by establishing our goals for the campaign and setting realistic expectations. Once we have agreed on the preliminaries, the team at First Page started their audit after which we reached a point to start the campaign where we continued monitoring together the progress of the campaign.

Once we started the campaign, a review was conducted every quarter to discuss the progress and if tweaks were necessary.

How many people from the vendor's team worked with you, and what were their positions?

In general 3 persons worked with us, the sales person as well as the 2 persons in charge of our account.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site traffic has increased and our online visibility i.e. ranking on google search is improved.

Describe their project management style, including communication tools and timelines.

The team from First Page Digital communicated well with us at every stage of the process and gave us monthly reports. When we had a question or needed further clarification, their response was quick and helpful.

What did you find most impressive or unique about this company?

Their level of patience and flexibility. As an SME, our budgets were limited and the team at First Page was able to accommodate and understand our concerns whilst ensuring that our needs continued to be met.

Are there any areas for improvement or something they could have done differently?

NIL

Introduce your business and what you do there.

I’m the product manager of Whirlpool Southeast Asia. I’m on the marketing team.

What challenge were you trying to address with First Page Digital Singapore?

We brought on First Page Digital to help us with our digital marketing, this mainly involved SEO.

What was the scope of their involvement?

They handled our site’s optimization for a campaign.

What is the team composition?

We worked with Callum (Technical Director) and Zai (Digital Marketing Manager).

How did you come to work with First Page Digital Singapore?

Callum is a friend of mine. However, we looked at many agencies in the market. We brought a few of them in to let them know our needs. Then, we proceeded to select the most suitable agency, which was First Page Digital.

How much have you invested with them?

We spent about $4,000 Singapore dollars (approximately $3,000 USD) a month for two brands.

What is the status of this engagement?

The engagement ran from March–September 2020.

What evidence can you share that demonstrates the impact of the engagement?

Metrics were measured by the number of keywords that were ranked on the first page of a Google search. They exceeded the KPI.

How did First Page Digital Singapore perform from a project management standpoint?

Overall, it was pretty satisfactory. There was the occasional lapse but everything was still within an acceptable time frame. They were very helpful to us and went beyond what was expected of them. When we had any questions or needed help, they’d jump in to help promptly. We communicated mostly through email and WhatsApp.

What did you find most impressive about them?

They surpassed what was required in order to help us. There was a high level of professionalism. Helping us reach the target before the deadline was an added bonus. My company is pretty new to digital marketing, and they gave us some knowledge.

Are there any areas they could improve?

My only thought is on the occasional lapses of when something was promised to us. I’d have to follow up and ask for the reports after failing to receive them before the timeline.

Do you have any advice for potential customers?

They really jump in quickly to help. If you communicate clearly, they’ll try their best to meet your requirements.

Please describe your company and your position there.

SunjoyOnline specializes in selling outdoor furniture online to major e-retailer like Amazon and offline stores like Target and Wallmart. As competition becomes stiffer offline, our management has decided to focus more on digital marketing to sell directly to our customers.

I am the former Team Lead for their Digital Marketing team in Singapore and my role required me to execute marketing on a performance level where ROI is the common metric used to determine success.

For what projects/services did your company hire First Page Digital Singapore?

Sunjoyonline was a basic website with little to no SEO done to it, therefore Google was having a hard time trying to index all our products. We engaged First Page to do a website audit and to further understand how we could tweak our website in a google friendly manner. Our sales were doing around 1million online for outdoor furniture replacement parts and we were striving to do more with SEO in place.

What were your goals for this project?

• To increase sales for our outdoor furniture replacement parts in the long term
• To establish ourselves as the no 1 replacement part business in the world

How did you select First Page Digital Singapore?

We went through various rounds of vendors before settling down with First Page. First Page consultants carried themselves professionally and were very thorough with their solutions, customized to our business. We were very convinced of the projected results and decided to move ahead with them in this business partnership.

Describe the scope of their work in detail.

Includes Website audits, cleaning up of dead links, tweaking of meta titles, and tags. We also tasked them to build us credible backlinks so as to boost our searchability and relevancy of certain keywords on google. The objective of the project was to drive up Organic Traffic to Sunjoyonline since organic traffic was one of our highest converting traffic.

What was the team composition?

There was an Account Director and an Account Manager who liaise with us on all our requirements.

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with what the First Page has done for SunjoyOnline.com. Within a period of 12 months, we exceeded the projected traffic by 120% and went on to have a growth of close to 1million worth of e-commerce sales for that fiscal year. That is a 100% revenue growth for our online business. SEO works synonymously with SEM and thus drove down the CPC which allows us to target our customers in a more cost-effective manner.

How effective was the workflow between your team and theirs?

We were able to work closely and concisely on all the deliverables. Timeline and milestones were closely adhered to and any hiccups along the way were quickly ironed out which allowed us to see business results quickly.

What did you find most impressive about this company?

Their in-depth knowledge about SEO and their willingness to share in detail was the deciding factor for winning our project. We continue to learn from the First Page and their staff on how to better optimize our website in the ever-changing e-commerce scene.

Are there any areas for improvement?

Overall, I think if they provided UI recommendations on top of SEO that would be fantastic. As website devs always aim to make the website look aesthetically nice, SEO aims to put critical info on the first page of our website. By combining both, I think that is the best of both worlds.

Please describe your company and your position there.

I am the managing director of an event photography company in Singapore. We cater to individual whom are interested in entertainment solution for their event.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

We would like to advance our google ranking for our website and to grow more traffics. We hired them to provide complete SEO service.

How did you select this vendor and what were the deciding factors?

We had engaged another vendor initially due to their competitive pricing. However, our search performance was not steadily ranked. We switched over 3 years ago and it is on first page ever since.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with understanding of the nature of our business. They proceed to advise use keywords research and perform analysis of our competitors. They made adjustment to on-site and review the search result. Their team tackle the market and keep me informed of the progress with monthly report.

How many people from the vendor's team worked with you, and what were their positions?

Ms Shirlyn, Digital Marketing Specialist is currently working with me now. Previously, I have also worked with another 2 individuals from the company.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts, we are steadily ranked 1st page for several keyword. Our site traffic is growing too. Visitors usually found our website online which is a good sign.

Describe their project management style, including communication tools and timeliness.

They've been great at managing our expectations and meeting the datelines. We mostly use email and Whatsapp to communicate and they're always quick to respond and implement changes. We will meet every year to discuss annual plan for the site.

What did you find most impressive or unique about this company?

They are result orientated. Even though they work independently. they make effort to keep me updated and seek my option on various matter. They always follow-through and make good effort on my request.

Are there any areas for improvement or something they could have done differently?

Pricing

Please describe your company and your position there.

Starting out from a humble shop house unit along Joo Chiat Road selling tiles, Futar has come a long way since it was founded in 1971 by our founder Mr Choo Hwee Ming. We started by only specializing in Japanese tiles 40 years ago, and now we’ve grown to become one of Singapore’s leading suppliers in construction finishing material.

We started expanding our resources on a global scale and by the 1980s, the company saw itself also being well-developed with ceramic and homogenous tiles from Spain, Italy, Turkey and China. Futar further ventured into supplying natural stones in the 1990s, starting with marble and granite with resources from the Middle East, Western Europe, South and East Asia.

As the company expanded, we moved into our new office premises in the year of 2006, where we also started our own production plant when we had ample factory space in our newly built Changi North Way warehouse. With our full production facility warehouse, we were able to achieve economies of scale and offer complete services, such as unique stone fabrication works and customized cut-to-size stones – all under one roof.

I am working as a new addition to the team for Marketing and Communication, I am also their Graphic Designer. I help the Company in all their digital and print materials and branding collaterals.

For what projects/services did your company hire First Page Digital Singapore?

Primarily for SEO, to help us get traffic and good reviews to our website. :)

What were your goals for this project?

have a very concise and competitive website and good traffic for our page and company in the line of building materials mainly natural stone, bathroom, tiles.

How did you select this vendor?

We select based on how efficient they will be and helpful for us. How easy it will be for us to communicate to them and see a good result at the long run.

Describe the project in detail.

We started of with the keywords that will be very helpful in getting the first pages for and accumulate the tags that will help our website be competitive and then they help us do description on each page. We are just starting so I am looking forward to our partnership.

What was the team composition?

Me and my boss are the only ones who handle this project and directly seek help With your manager.

Can you share any outcomes from the project that demonstrate progress or success?

So far, I am very pleased with SEO optimised content which is just uploaded that targeted certain URLs in the website.

How effective was the workflow between your team and theirs?

They are very easy to talk with given the pandemic and restrictions in communication and we are very busy recently so they don't rush us on certain areas.

What did you find most impressive about this company?

They took the time to give us a very detailed proposal, and their communication primarily is the best part.

Are there any areas for improvement?

none so far :)

Please describe your company and your position there.

I am an Asst Manager in MDIS Singapore and leading the entire Digital and Social Media Marketing of the organisation.We are one of the oldest PEI in SG since 1956

For what projects/services did your company hire First Page Digital Singapore?

We revamped our website and were looking for an agency who can help us optimise our website and increase the web traffic as well top ranking on Google with our targeted keywords.

What were your goals for this project?

The overall goal was to increase the number of leads and brand credibility on the internet while maintaining our top ranking and web traffic increase.

How did you select this vendor?

We contacted a few SEO agencies in Singapore and First Page Digital was the one who impressed us by showing the actual facts and the monthly growth chart. Mr. Khairul Anuar was our Digital Marketing Manager and he was always very supportive and quick in responses. We appreciate his patience and always ready to assist with our queries.

Describe the scope of their work in detail.

After selected the First Page Digital they did the competitive research and prepared a detailed plan for our website and to achieve the given goals.

What was the team composition?

There were a couple of team members involved Mr. Khairul Anuar was the main person in-charge and then Mr. Anthony was assigned and both are very supportive and helpful.

Can you share any outcomes from the project that demonstrate progress or success?

We can see the significant web traffic growth of 20% and 60% keywords top ranking from the total targeted keywords in the given timeline hence the SEO is still going on and we are confident First Page Digital will help us ranking with rest of the keywords on top of the SERP.

How effective was the workflow between your team and theirs?

They are quite attentive and response immediately. Also, always keep sharing the new updates and further optimisation needed to improve the results.

What did you find most impressive about this company?

When they commit, they deliver.

Are there any areas for improvement?

So far we are satisfied and do not think there are any improvement needed.

Please describe your company and your position there.

Expat Insurance is an advisory and brokerage for all Insurance needs, based in Singapore. I am Marketing Director at Expat Insurance running all our marketing and advertising campaigns.

For what projects/services did your company hire First Page Digital Singapore?

We were looking to improve our Digital Marketing across all lines of business within Expat Insurance to drive brand awareness, generate traffic and more leads. We needed a proactive agency based in Singapore to help us grow and develop.

What were your goals for this project?

We wanted to gain brand awareness and more leads resulting in sales for the business.

How did you select this vendor?

We met with 2 agencies, First Page and another one and First Page blew us away with their professionlism, their understanding of our business and digital marketing. We also felt we had a good fit personally.

Describe the scope of their work in detail.

After we selected First Page, we briefed them on a SEO keyword plan and also Google Ads - both Search and Display. They presented great options and proactively shared their thoughts. We now also work with them on a larger capacity, they write all out content and are even helping with some LinkedIn advertising.

What was the team composition?

I work with Shirlyn from the SEO team and Yuan for Google Ads and LinkedIn. Rafidah writes all our content. All the team have been friendly, proactive and helpful.

Can you share any outcomes from the project that demonstrate progress or success?

We are still running campaigns but we have seen some great resuts so far and the team are very good at presenting quarterly results.

How effective was the workflow between your team and theirs?

All work flow as been great. Very responsive and professional.

What did you find most impressive about this company?

The team has a brilliant understanding of digital marketing that helps guide us through everything.

Are there any areas for improvement?

For now, I have no areas of improvements. The team are doing a great job!

Please describe your company and your position there.

I work for EU Holidays and EU Asia Holidays. We sell outbound tour content to Europe , USA and Asia destinations. I manage the digital media channels like Facebook / Instagram / Telegram, and also marketing on google platforms

For what projects/services did your company hire First Page Digital Singapore?

We hired First Page to do SEO & SEM for our EU Holidays and EU Asia website. Whenever there is a project from like toursim boards, like Dubai, FP will help us with marketing the contents on google platforms. FP also help us build microsites to support these marketing efforts

What were your goals for this project?

To rank page 1 in terms of organic search for both my companies on highly search volume keywords , to use SEM to drive traffic and enquiries and bookings to my websites

How did you select this vendor?

By word of mouth, they were recommened to us by a client who work with them

Describe the scope of their work in detail.

Run montly and ad hoc SEM campagins and perform SEO work on our EU Holidays and EU Asia websites

What was the team composition?

I work with Khairul, who was the PM, plus some members of his team who does SEM and Microsite. FP also works with my team members occasionaly when need too

Can you share any outcomes from the project that demonstrate progress or success?

We are happy to see that the keywords that we have chosen are mostly ranked on page 1, rank 1. The SEM campagins they run also help generate quite a huge amount of leads. In fact, our web traffic has increased by 200% year over year. Of course, these are prior to Covid 19

How effective was the workflow between your team and theirs?

Khai and his team are very meticulous in their work. They communicate tasks clearly , and they follow up closely. They are also prompt in sending us results of their efforts promptly. Also they even create Whatsapp grp , so that I have direct access to their staff if i need urgent work to be done

What did you find most impressive about this company?

They do what they say, and they say what they do. They are prompt, deliver results. Also they are kind enough not to charge me when i need minor adjustments to my microsites .. Very good partner to work with

Are there any areas for improvement?

We are very sastified with their work - maybe the only area for improvement is we can go out for drinks and catch up when covid 19 improves , and make this a regular event to teambond

Please describe your company and your position there.

I am the director and the principal chiropractor at Equilibrio chiropractic

For what projects/services did your company hire First Page Digital Singapore?

We use First page digital Singapore to start our company’s SEO

What were your goals for this project?

Website SEO and increase Google rankings

How did you select this vendor?

Very professional and able to meet my requests The team gives detailed reports on their work behind the scenes, which is very important for non- IT people like us :)

Describe the project in detail.

Website SEO, keywords search, Google rankings

What was the team composition?

Our clinic is currently working mainly with mr Sean Ho who has been extremely helpful in reporting the progress and everything else to keep us update about the project

Can you share any outcomes from the project that demonstrate progress or success?

Regular updates Able to see increase in website traffic with enquiries

How effective was the workflow between your team and theirs?

Efficient

What did you find most impressive about this company?

Good system within the team

Are there any areas for improvement?

Certain techniques clutches may be able to resolve prior to meetings