First Page Digital Singapore

Please describe your company and your position there.

I am the Business Development Manager for a interior furnishing company. Our staff strength is around 30 and we serve customers from all walks of life, commercial and residential sectors. I am in charge of marketing and business development for the company.

For what projects/services did your company hire First Page Digital Singapore?

We were looking for a digital marketing partner to work on expanding our marketing outreach and to be able to provide a advisory role for our marketing needs. As a small scale and young company, we had tried using external free lance vendors as well as internal capabilities but were unable to achieve the results that we were hoping for.

What were your goals for this project?

The goals for the project were to increase sales leads, expand our marketing outreach and to establish our foothold in the industry. As a young company, we lack the years of experience as compared to other established companies in the market.

However, we wanted to be able to build confidence into our potential customers that although we lack the number of years, our service and quality are on par or even exceed the competition.

How did you select First Page Digital Singapore?

We search using the conventional method of googling for the service required. First Page Digital Singapore was the first company to be listed among most of our search keywords. That, in a way, convinced us that they know what works.

We had also 2 other companies for comparison, one from Google search and the other company, through word of mouth. In the end, after listening to the presentations of the 3 vendors, we selected First Page Digital Singapore. Angela, the rep, who presented, came across as very professional and knowledgeable.

Describe the scope of their work in detail.

After we had confirmed with them, we were introduced to Carl and team. They mapped out the timeline and did extensive research before coming out with the proposal on what they will be doing on SEO and SEM.

We were given monthly report updates and they will readily breakdown and explain the reports to us. What impressed us most was that, apart from what they were contracted to do, they had good advice for us along the way, and even went out of their contract to assist us when we require.

What was the team composition?

We've worked closely with the Senior Digital Marketing Manager, Carl Huang and his team of marketing specialists.

Can you share any outcomes from the project that demonstrate progress or success?

The results we have gotten were phenomenal. The sales leads gradually increase to 3 times our usual amount monthly, more than what they had promised in the contract. We had more customers walking in to our gallery and more enquiries coming in from our online channels.

How effective was the workflow between your team and theirs?

The Digital Marketing Manager, Carl, assigned to us was great. We had timely updates and whenever we had any questions, Carl always responded quickly and helped provide the solutions timely. We had basically no complaints at all through the one year contract.

What did you find most impressive about this company?

We were generally impressed by their professionalism and that that they would go out of their way to assist us and provide solutions. A lot of businesses had struggled one way or the other during the COVID period, and we are thankful that they were here to assist us during this period too. Because of their efforts, we were not badly affected by the pandemic and our sales leads had increased.

Are there any areas for improvement?

Nope, in fact, we have decided to work with them for another year and also for our future projects.

Please describe your company and your position there.

I am an account assistant in a flooring company. We are located at Singapore and have more than 20 employees. I am also in charge of the company's marketing department.

For what projects/services did your company hire First Page Digital Singapore?

For almost 10 years into the business, we do not have a proper SEO for our website. Therefore we did some research on SEO expertise and decided to go with First Page Digital Singapore.

What were your goals for this project?

We wanted to improve our Google ranking position. Allow customers to notice our company.

How did you select this vendor?

Through Google search and invited a few other agencies to understand what service they can offer. First Page came up on top among the agencies based on the packages and prices.

Describe the project in detail.

We started off by getting to know which areas should we improve. They helped us to create content for the targeted keyword with lots of discussions back and forth for the final content.

What was the team composition?

We usually communicate with the project manager. She is very helpful and knowledgable.

Can you share any outcomes from the project that demonstrate progress or success?

We were nowhere near the first-page ranking position for almost a decade. Based on the report they presented, more than 5 keywords have reached the first page. Although we have only reached the first quarter of the campaign overall we are satisfied on the progress.

How effective was the workflow between your team and theirs?

The project manager is quick to update and check in on us with the progress. She is also quick to respond to any question that we have on our website.

What did you find most impressive about this company?

Aside from the results, which are outstanding, their professionalism and knowledge stand out the most.

Are there any areas for improvement?

For now, we are satisfied with their services.

Introduce your business and what you do there.

I’m the product manager of Whirlpool Southeast Asia. I’m on the marketing team.

What challenge were you trying to address with First Page Digital Singapore?

We brought on First Page Digital to help us with our digital marketing, this mainly involved SEO.

What was the scope of their involvement?

They handled our site’s optimization for a campaign.

What is the team composition?

We worked with Callum (Technical Director) and Zai (Digital Marketing Manager).

How did you come to work with First Page Digital Singapore?

Callum is a friend of mine. However, we looked at many agencies in the market. We brought a few of them in to let them know our needs. Then, we proceeded to select the most suitable agency, which was First Page Digital.

How much have you invested with them?

We spent about $4,000 Singapore dollars (approximately $3,000 USD) a month for two brands.

What is the status of this engagement?

The engagement ran from March–September 2020.

What evidence can you share that demonstrates the impact of the engagement?

Metrics were measured by the number of keywords that were ranked on the first page of a Google search. They exceeded the KPI.

How did First Page Digital Singapore perform from a project management standpoint?

Overall, it was pretty satisfactory. There was the occasional lapse but everything was still within an acceptable time frame. They were very helpful to us and went beyond what was expected of them. When we had any questions or needed help, they’d jump in to help promptly. We communicated mostly through email and WhatsApp.

What did you find most impressive about them?

They surpassed what was required in order to help us. There was a high level of professionalism. Helping us reach the target before the deadline was an added bonus. My company is pretty new to digital marketing, and they gave us some knowledge.

Are there any areas they could improve?

My only thought is on the occasional lapses of when something was promised to us. I’d have to follow up and ask for the reports after failing to receive them before the timeline.

Do you have any advice for potential customers?

They really jump in quickly to help. If you communicate clearly, they’ll try their best to meet your requirements.

Please describe your company and your position there.

SunjoyOnline specializes in selling outdoor furniture online to major e-retailer like Amazon and offline stores like Target and Wallmart. As competition becomes stiffer offline, our management has decided to focus more on digital marketing to sell directly to our customers.

I am the former Team Lead for their Digital Marketing team in Singapore and my role required me to execute marketing on a performance level where ROI is the common metric used to determine success.

For what projects/services did your company hire First Page Digital Singapore?

Sunjoyonline was a basic website with little to no SEO done to it, therefore Google was having a hard time trying to index all our products. We engaged First Page to do a website audit and to further understand how we could tweak our website in a google friendly manner. Our sales were doing around 1million online for outdoor furniture replacement parts and we were striving to do more with SEO in place.

What were your goals for this project?

• To increase sales for our outdoor furniture replacement parts in the long term
• To establish ourselves as the no 1 replacement part business in the world

How did you select First Page Digital Singapore?

We went through various rounds of vendors before settling down with First Page. First Page consultants carried themselves professionally and were very thorough with their solutions, customized to our business. We were very convinced of the projected results and decided to move ahead with them in this business partnership.

Describe the scope of their work in detail.

Includes Website audits, cleaning up of dead links, tweaking of meta titles, and tags. We also tasked them to build us credible backlinks so as to boost our searchability and relevancy of certain keywords on google. The objective of the project was to drive up Organic Traffic to Sunjoyonline since organic traffic was one of our highest converting traffic.

What was the team composition?

There was an Account Director and an Account Manager who liaise with us on all our requirements.

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with what the First Page has done for SunjoyOnline.com. Within a period of 12 months, we exceeded the projected traffic by 120% and went on to have a growth of close to 1million worth of e-commerce sales for that fiscal year. That is a 100% revenue growth for our online business. SEO works synonymously with SEM and thus drove down the CPC which allows us to target our customers in a more cost-effective manner.

How effective was the workflow between your team and theirs?

We were able to work closely and concisely on all the deliverables. Timeline and milestones were closely adhered to and any hiccups along the way were quickly ironed out which allowed us to see business results quickly.

What did you find most impressive about this company?

Their in-depth knowledge about SEO and their willingness to share in detail was the deciding factor for winning our project. We continue to learn from the First Page and their staff on how to better optimize our website in the ever-changing e-commerce scene.

Are there any areas for improvement?

Overall, I think if they provided UI recommendations on top of SEO that would be fantastic. As website devs always aim to make the website look aesthetically nice, SEO aims to put critical info on the first page of our website. By combining both, I think that is the best of both worlds.

Please describe your company and your position there.

I'm the Marketing Director for a recruitment company in Singapore.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

My company recognises that being on the top few results of Google Organic Search is one of the best ways to scale a business in this era. We're also aware that this particular recruitment sector is extremely competitive on Page 1 of Google. That's why we hired First Page Digital Singapore, one of the best SEO companies in town, to take charge of bringing our website to the top of Page 1 of Google. With First Page Digital Singapore, our shared goals are to bring my company's website to not only on Page 1, but to the Top 3 results in the most organic and ethical manner. We believe that this will bring us more business leads in the near future. Also, we believe that that will push our website to the Top 3 of Page 1 will also bump up our Google My Business search results to the Top 3 as well.

How did you select this vendor and what were the deciding factors?

It all started off with Mr. Asher Chong (now Head of Growth) introducing FPD's service to me. As someone who came across a couple of companies who were unable to bring results, I was skeptical about whether FPD would oversell themselves. It took me a leap of faith to go with FPD because they clearly had a proper structure in their way of doing things, and that they themselves were at the top of Google Page 1 for various SEO-related keywords (results speak for themselves).

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with Mr. Asher Chong sitting down together with me during the onboarding meeting to make sure that things are handed over properly to the Accounts Manager Ms. Shirlyn Ting before stepping back to let her do her job. During the onboarding meeting, Ms. Shirlyn gave a really detailed plan on what she would do. Not only did she provide a plan, she pointed out what problems my company's website had and suggested various solutions. It was clear that she knew what she was doing.

Every part of Ms. Shirlyn's plan was carefully crafted out with a purpose, and that is to comply with Google's regulations and ethically push my company's website to the top of Page 1. From the initial keyword research to keyword targeting to on- & off-page optimisation to crafting blog content and finally to the quarterly reports, Ms. Shirlyn delivered passionately and responsibly. From my experience with her, she's the kind of Account Manager who leaves no stone unturned. That is the kind of person I, or many other people, like to work with.

How many people from the vendor's team worked with you, and what were their positions?

So far, I've directly worked with 3 people:

1. Sales - Mr. Asher 
2. Accounts Manager - Ms. Shirlyn 
3. Accounts Specialist - Ms. Zoe (stood in for Ms. Shirlyn when she was on Leave)

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the on-page optimisation and link buildings started, up to 30% of the keywords targeted touched Page 1. From that alone, our company gradually got 50% more leads from Google Organic Search, decreasing our average marketing cost per lead in general.

Describe their project management style, including communication tools and timeliness.

Working with Ms. Shirlyn has been nothing short of fantastic. I didn't have to know her background or the number of years she had been in FPD; I just needed to see that she was taking charge and being responsible for my account despite having multiple accounts on her own hand. After working with her closely for about 6 months, I'd say she exceeded all of my expectations. She takes her work extremely seriously and she feels responsible for my account and results. Whenever the results don't meet her own already-high expectations, she'll leave no stone unturned and find out all the possible ways to further improve them.

From the initial keyword research to keyword targeting to on-page optimisation to quarterly reports, she works well with her own team members and does everything with a purpose. These are just few of the reasons I know my account is in good hands. It's still early to say that FPD has brought tremendous results for my company's website, but I love working with a company who puts their people first. I'm also positive that Ms. Shirlyn will continue to do her very best to meet our shared ultimate goals.

What did you find most impressive or unique about this company?

I can see that First Page Digital puts their own employees and clients first. When their employees are well taken care of, they are able to take good care of their clients even better.

Are there any areas for improvement or something they could have done differently?

As of now, there is nothing I think they can improve on. They are the experts and I trust to have my company's SEO done by them. That said, now it's still early to make any conclusions. I will update with more comments (positive or negative) in time to come.

Introduce your business and what you do there.

I’m the managing director for Dollarback Mortgage, a mortgage advisory business.

What challenge were you trying to address with First Page Digital Singapore?

We weren’t really getting the results we wanted in terms of paid and organic traffic with our previous agency. As a result, we searched for an agency that could utilize our strategies, not only for lead generation but as well as in managing costs in an efficient manner. We then hired First Page Digital Singapore to help us with SEO and PPC.

What was the scope of their involvement?

Their team conducted thorough keyword research, which showed me the search volume and enabled me to identify what allowed us to generate good traffic and conversion. From there, we were able to align our goals with the objectives of my business. One of the things First Page Digital Singapore implemented was technical SEO. They beefed up my schema markups, and they ensured that the backend wasn’t very heavy so that my website could load quicker.

In addition, they created a few more content pages in order to capture more traffic. We also had a backlinking project we finished last month. Basically, their work involved on- and off-site SEO. They continue to manage our PPC strategies, which include our efforts on Google Ads.

What is the team composition?

We’re working with five people from their team, including their senior account manager,  head of digital, and head of performance marketing. Their head of digital is the one who proposed the strategy, and the SEO and PPC are managed by their head of performance marketing.

How did you come to work with First Page Digital Singapore?

I was already familiar with their company because they were one of the best digital agencies in Singapore. I didn’t engage with them previously because of their cost, and I knew they came at a premium, and there was a reason for that. When I finally thought about switching over to them, I got in touch with their team through their contact form.

How much have you invested with them?

We’ve spent $40,000–$45,000 Singapore dollars (approximately $29,000-$33,000 USD).

What is the status of this engagement?

Our ongoing collaboration began in September 2021.

What evidence can you share that demonstrates the impact of the engagement? 

In my PPC, my conversion rate has dramatically improved and reduced my spending. My number of leads has also doubled, close to 200%. My ROI is also much better even though our budget has significantly increased. To be specific, our ROI has improved close to 60%.

In terms of traffic, they’ve improved it from around 1,000 to 5,000 unique visits, and they’ve done that within a span of five months.

How did First Page Digital Singapore perform from a project management standpoint?

They’re on point with every single deadline and every deliverable. We communicate with them through email, Google, and Slack. Their senior account manager also updates us with their plans, which includes explaining the impact of their implementations on our rankings and traffic. Overall, they exceed expectations in the project management area.

What did you find most impressive about them?

They provide honest insights. I remember we previously wanted to open up Facebook Ads, and they advised us not to do so because our objective for running ads was different.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Be very clear with your objectives, and that includes knowing what you want to do and identifying the limits that you’re working with. If you have that, First Page Digital Singapore will go above and beyond in achieving your deliverables. Above all, be exceptionally professional.

Please describe your company and your position there.

I am the marketing and sales director of a composite timber decking company in Singapore. We provide timber decking replacement and installation solutions.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

We were looking to expand our services to reach out and gain more exposure, and engaged First Page Digital for their SEO services. We hoped to rank high up on Google for our relevant keywords.

How did you select this vendor and what were the deciding factors?

We interviewed several SEO agencies and felt that Asher from FPD was the most professional and clear presenter. We felt that he and his team will be the best to take on our campaign objectives.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

FPD began with a full audit of our current website. They then suggested changes to the keywords, layout, and addition of pages to increase our SEO efficacy. They also started building premium backlinks, as well as wrote monthly blog articles about topics relevant to us.

How many people from the vendor's team worked with you, and what were their positions?

2.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have ranked first page for a huge number of our keywords, and have reached the top spot for a few important keywords.

Describe their project management style, including communication tools and timeliness.

Their team has been great at meeting expectations. Communication was smooth throughout and deliverables arrive as promised - with no compromise on quality.

What did you find most impressive or unique about this company?

The level of knowledge, and their ability to achieve the desired outcome.

Are there any areas for improvement or something they could have done differently?

More creativity in the blog content would be appreciated (better pictures, ideas).

Please describe your company and your position there.

I am the managing director of an event photography company in Singapore. We cater to individual whom are interested in entertainment solution for their event.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

We would like to advance our google ranking for our website and to grow more traffics. We hired them to provide complete SEO service.

How did you select this vendor and what were the deciding factors?

We had engaged another vendor initially due to their competitive pricing. However, our search performance was not steadily ranked. We switched over 3 years ago and it is on first page ever since.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with understanding of the nature of our business. They proceed to advise use keywords research and perform analysis of our competitors. They made adjustment to on-site and review the search result. Their team tackle the market and keep me informed of the progress with monthly report.

How many people from the vendor's team worked with you, and what were their positions?

Ms Shirlyn, Digital Marketing Specialist is currently working with me now. Previously, I have also worked with another 2 individuals from the company.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts, we are steadily ranked 1st page for several keyword. Our site traffic is growing too. Visitors usually found our website online which is a good sign.

Describe their project management style, including communication tools and timeliness.

They've been great at managing our expectations and meeting the datelines. We mostly use email and Whatsapp to communicate and they're always quick to respond and implement changes. We will meet every year to discuss annual plan for the site.

What did you find most impressive or unique about this company?

They are result orientated. Even though they work independently. they make effort to keep me updated and seek my option on various matter. They always follow-through and make good effort on my request.

Are there any areas for improvement or something they could have done differently?

Pricing

Please describe your company and your position there.

Starting out from a humble shop house unit along Joo Chiat Road selling tiles, Futar has come a long way since it was founded in 1971 by our founder Mr Choo Hwee Ming. We started by only specializing in Japanese tiles 40 years ago, and now we’ve grown to become one of Singapore’s leading suppliers in construction finishing material.

We started expanding our resources on a global scale and by the 1980s, the company saw itself also being well-developed with ceramic and homogenous tiles from Spain, Italy, Turkey and China. Futar further ventured into supplying natural stones in the 1990s, starting with marble and granite with resources from the Middle East, Western Europe, South and East Asia.

As the company expanded, we moved into our new office premises in the year of 2006, where we also started our own production plant when we had ample factory space in our newly built Changi North Way warehouse. With our full production facility warehouse, we were able to achieve economies of scale and offer complete services, such as unique stone fabrication works and customized cut-to-size stones – all under one roof.

I am working as a new addition to the team for Marketing and Communication, I am also their Graphic Designer. I help the Company in all their digital and print materials and branding collaterals.

For what projects/services did your company hire First Page Digital Singapore?

Primarily for SEO, to help us get traffic and good reviews to our website. :)

What were your goals for this project?

have a very concise and competitive website and good traffic for our page and company in the line of building materials mainly natural stone, bathroom, tiles.

How did you select this vendor?

We select based on how efficient they will be and helpful for us. How easy it will be for us to communicate to them and see a good result at the long run.

Describe the project in detail.

We started of with the keywords that will be very helpful in getting the first pages for and accumulate the tags that will help our website be competitive and then they help us do description on each page. We are just starting so I am looking forward to our partnership.

What was the team composition?

Me and my boss are the only ones who handle this project and directly seek help With your manager.

Can you share any outcomes from the project that demonstrate progress or success?

So far, I am very pleased with SEO optimised content which is just uploaded that targeted certain URLs in the website.

How effective was the workflow between your team and theirs?

They are very easy to talk with given the pandemic and restrictions in communication and we are very busy recently so they don't rush us on certain areas.

What did you find most impressive about this company?

They took the time to give us a very detailed proposal, and their communication primarily is the best part.

Are there any areas for improvement?

none so far :)

Please describe your company and your position there.

I am an Asst Manager in MDIS Singapore and leading the entire Digital and Social Media Marketing of the organisation.We are one of the oldest PEI in SG since 1956

For what projects/services did your company hire First Page Digital Singapore?

We revamped our website and were looking for an agency who can help us optimise our website and increase the web traffic as well top ranking on Google with our targeted keywords.

What were your goals for this project?

The overall goal was to increase the number of leads and brand credibility on the internet while maintaining our top ranking and web traffic increase.

How did you select this vendor?

We contacted a few SEO agencies in Singapore and First Page Digital was the one who impressed us by showing the actual facts and the monthly growth chart. Mr. Khairul Anuar was our Digital Marketing Manager and he was always very supportive and quick in responses. We appreciate his patience and always ready to assist with our queries.

Describe the scope of their work in detail.

After selected the First Page Digital they did the competitive research and prepared a detailed plan for our website and to achieve the given goals.

What was the team composition?

There were a couple of team members involved Mr. Khairul Anuar was the main person in-charge and then Mr. Anthony was assigned and both are very supportive and helpful.

Can you share any outcomes from the project that demonstrate progress or success?

We can see the significant web traffic growth of 20% and 60% keywords top ranking from the total targeted keywords in the given timeline hence the SEO is still going on and we are confident First Page Digital will help us ranking with rest of the keywords on top of the SERP.

How effective was the workflow between your team and theirs?

They are quite attentive and response immediately. Also, always keep sharing the new updates and further optimisation needed to improve the results.

What did you find most impressive about this company?

When they commit, they deliver.

Are there any areas for improvement?

So far we are satisfied and do not think there are any improvement needed.