Firestarter SEO

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a window replacement company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firestarter?

I wanted to get more leads through our internet presence. Firestarter has broadened our brand name and recognition through Google and other search engines. Over the past 3 years, I’ve gotten more leads online than ever before.

SOLUTION

What was the scope of their involvement?

They did SEO, and we are just starting with PPC. Firestarter also helped me with my webpage design and developed some prefab-type emails. I send those emails as a thank you to customers, and they can click on the links and go to different review pages.

How did you come to work with Firestarter?

We had an SEO contractor before who charged us several thousand dollars a month, but he wasn’t doing anything for us. I knew Skyler [Owner and SEO Specialist, Firestarter] from my church and thought I’d try working with him. He more than performed.

How much have you invested with Firestarter?

I pay $2,000 per month for SEO and PPC. Before PPC, I just paid $1,000 per month. The management fee for PPC is $300, and $700 goes to the PPC service with Google.

What is the status of this engagement?

I started working with Firestarter more than 3 years ago, and the work is ongoing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

Everything SEO-related that we’ve been paying for over the past 3 years has been paid back in spades. We’re more than happy with the results as far as internet exposure. I haven’t seen much difference with PPC yet as far as leads are concerned, but I’m optimistic. I can only imagine the PPC will soon yield good results because of what Firestarter’s done for me already. Last year, we did over $3,000,000 in business, averaging $300,000 per month.

What did you find most impressive about Firestarter?

I’m always happy with Firestarter’s performance and the results that we’re getting from their services. I think Skyler should keep doing what he’s doing.

Are there any areas Firestarter could improve?

I don’t have any specifics. Skyler’s probably a little understaffed. If he hired more people, he could do more business. Also, he used to do blogging on our site, and I’d like to see more of that for exposure. 

BACKGROUND

Introduce your business and what you do there.

I‘m the owner and main photographer at a Denver-based photography studio. We have several ideal clients. We work with people in business who need headshots for LinkedIn and with others to increase their online marketing through a great profile image. We also work with online daters, giving them some great shots for their social media and online dating websites. We also photograph families, high-school seniors, and weddings. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firestarter SEO?

We hope to increase our business by about 20%. We’ve been working with them for about 5 or 6 months now. We’re not into our busy season yet, so it’s a little hard to tell what’s going to happen. The majority of our clients don’t hit until the end of May, and we go through the end of September or into October.  

SOLUTION

What was the scope of their involvement?

Firestarter SEO works on our organic SEO, and we have also been using their web design services. I just talked to the person this morning who helped to improve our high-school seniors page. They put a new gallery up there, which will help a lot. They also changed the wording to say “gallery,” instead of “senior samples,” which makes a lot more sense. They put up a video to explain the process. The layout of the gallery itself is a lot more contemporary than we had before. They put up content that has an “on-trend” look and feel targeting high school seniors.

They redesigned and are tweaking the existing site. They added some changes right away that helped a lot, such as a red banner across the top with our phone number; that’s also how they track the calls that are coming in from their efforts. They’re really good at keeping track of their success and whether what they’re doing is working. I see the owner, Skyler, every week at my referral group. He always keeps me up to date on the metrics.

One great thing about Firestarter SEO is that they’re people you completely trust. We had a difficult situation coming out of our other SEO contract and into our new engagement with Firestarter SEO. The person we worked with before was threatening to take all of his codes out, all the SEO work he did, if we didn’t renew our contract.  

Skyler [Owner of Firestarter SEO] was really a rock during that whole emotional situation. He was very mature and supportive, which helped me trust him even more.

How did you come to work with Firestarter SEO?

I found them through a networking group of which I am a member. After my initial contact, Skyler came and did a group presentation.

How much have you invested with Firestarter SEO?

I spend $1,000–$2,000 per month.

What is the status of this engagement?

We began working together in December of 2016, and the relationship is ongoing. They don’t have contracts, so we work month-to-month, which I really like. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

Our goal is to see 20% growth, but we’re not in our busy season yet. Right now, we’re staying stable with headshots and corporate headshots, which are onsite, back to back arrangements. They’re always doing something, and I can always call them if I notice calls are slower. They will respond immediately and take a look at what they can do to help. That’s something I haven’t experienced before.

How did Firestarter SEO perform from a project management standpoint?

They just added Jared, and he’s been a great asset. He’s my go-to guy now, and we’re setting up regular phone calls to see what needs to be changed or tweaked.

What did you find most impressive about Firestarter SEO?

They’re very relatable; they’re not so huge that they can’t always talk to you, and they’re very responsive. They’re not afraid to talk over the phone or sit down with you. I could never get my other SEO guy to pick up the phone. He only emailed me, and that was really frustrating. Sometimes, you just need to talk things out or brainstorm. Firestarter SEO is willing to do brainstorming sessions with me about where I’m headed and how we get there. We brainstormed the gallery changeover, for example. They help me get ideas going, they implement, and they always listen. They’re very ethical as well, which is something we didn’t see before. It’s good to know someone has your back and knows what they’re doing.

Are there any areas Firestarter SEO could improve?

I honestly think they’re doing everything well.

Do you have any suggestions for future clients to be successful with them?

Try to take some notes as to what’s been working well and what hasn’t and where they want to fill the holes. For us, it was corporate headshots on-site, back to back because they’re not weather-dependent. So, it was important to know that was a big hole that needed to be nurtured in the winter. We’ve noticed quite a few more calls for that service. What they’ve done has really helped us. 

BACKGROUND

Please describe your company and position.

I am a department director at Striking Kitchen and Bath by Bell

Describe what your company does in a single sentence.

Kitchen and Bath remodeling

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Firestarter SEO to accomplish?

• Provide SEO to generate organic leads
• Host our website
• Manage website updates

SOLUTION

How did you find Firestarter SEO?

• Referral

Why did you select Firestarter SEO over others?

• Referred to me

How many teammates from Firestarter SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Monthly search optimization, monthly blog post writing, website updates, GA4 migration, keyword analysis

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A dashboard that shows real-time statistics plus a monthly report showing the progress of our keyword rankings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This team is very responsive, responding to most requests within the hour and completing most requests within 24 hours. They even offered to provide GA4 migration on a website we pay another firm to manage.

What was your primary form of communication with Firestarter SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very responsive, proactive, and action-oriented!

Are there any areas for improvement or something Firestarter SEO could have done differently?

Asking additional questions when my requests are a bit vague.

BACKGROUND

Please describe your company and your position there.

I am the owner and personal injury attorney

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Firestarter SEO?

SEO on monthly basis

What were your goals for this project?

Increase traffic to site and leads

SOLUTION

How did you select Firestarter SEO?

BNI

Describe the scope of their work in detail.

Link Building, SEO generally, blog posts

What was the team composition?

3-5 staff members

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen an increase in clients contacting us via google

How effective was the workflow between your team and theirs?

Good communication and keeping us in the loop

What did you find most impressive about this company?

Their follow-through, good communication, and results are also good

Are there any areas for improvement?

I would obviously like to see more and more calls coming in, I am hopeful that we can double that volume this year

BACKGROUND

Please describe your company and your position there.

I am a personal injury attorney and a sole practitioner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Firestarter SEO?

Advertising in the industry is ubiquitous and expensive. I need to increase or create an online presence to avoid television, billboard, and other traditional advertisements.

What were your goals for this project?

I wanted to improve my search rankings and be more easily found by potential clients.

SOLUTION

How did you select this vendor?

We chose them after interviews and presentations with several firms in the industry.

Describe the project and the services they provided in detail.

They ran SEO campaigns and built links as part of their online marketing efforts.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

It has increased our original calls and helped us find clients for viable cases.

How was project management arranged and how effective was it?

We meet to develop and review strategies regularly.

What did you find most impressive about this company?

They gave us access to their work and they made us feel important.

Are there any areas for improvement?

No, I can’t think of anything.