Fineart Design Agency

BACKGROUND

Please describe your company and position.

I am the CEO of Property Simple

Describe what your company does in a single sentence.

PropertySimple is a platform for both real estate agents and their clients. Our powerful marketing tools help agents connect with homebuyers and sellers, while our nationwide property portal makes it easy to find the perfect property.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fineart Design Agency to accomplish?

• Our previous platform had challenges such as high bounce rates on certain pages, complex navigation that confused new users, and a lack of personalization that limited our ability to provide tailored property recommendations. We needed a design team that could tackle these pain points and elevate PropertySimple to a best-in-class real estate experience. That’s when we found Fine Art Design.

SOLUTION

How did you find Fineart Design Agency?

• Online Search
• Clutch Site

Why did you select Fineart Design Agency over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Fineart Design Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete UX/UI Redesign: A fresh, modern interface optimized for both desktop and mobile users, making property browsing and agent-client interactions smoother.

Enhanced Navigation & Search Filters: Advanced filtering options allowed users to find properties based on specific preferences effortlessly, reducing time spent on unnecessary searches.

Agent Dashboard Optimization: A revamped dashboard gave real estate agents a more intuitive, data-driven workspace to manage their listings and marketing efforts.

Personalized User Experience: AI-driven property recommendations based on user behavior and search history, ensuring buyers found relevant listings faster.

Interactive Features: Integrated interactive elements such as map-based property searches, dynamic listing pages, and an improved chat feature for agent-client communication.

Performance Optimization: The design overhaul also focused on reducing page load times and ensuring a frictionless experience across different devices and screen sizes.

The Fine Art Design team worked closely with our in-house developers, ensuring seamless integration with our existing backend while keeping the UI flexible for future updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the UX/UI revamp, we saw a significant increase in user engagement and session duration—buyers were spending more time exploring properties.

There was a notable drop in bounce rates as users found the interface easier to navigate.

The property search completion rate improved, meaning users were finding and saving properties much faster.

Real estate agents reported a smoother experience managing their listings, reducing time spent on administrative tasks.

Mobile experience dramatically improved, with a fluid and intuitive design that led to increased mobile property searches.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fine Art Design excelled at communication and project management. They set clear timelines and milestones from the start and met every deadline without compromising quality. We had weekly check-ins, real-time progress updates, and an open feedback loop, ensuring that every detail was perfected.

Whenever we had a new request or modification, the team was incredibly receptive and solution-oriented. They didn’t just take orders—they provided strategic input on why certain design choices would work better, demonstrating their deep understanding of UX/UI best practices.

What was your primary form of communication with Fineart Design Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to the end UX set Fineart Design Agency apart. They went beyond aesthetics and focused on how users interact with our platform, ensuring that every click, scroll, and action felt natural and engaging. Their data-driven approach also impressed us—rather than making design changes based on assumptions, they used real user feedback and analytics to drive decisions.

Additionally, their ability to balance creativity with practicality was outstanding. The designs weren’t just visually appealing; they were built with real estate professionals and homebuyers in mind, resulting in a seamless, results-driven platform.

Are there any areas for improvement or something Fineart Design Agency could have done differently?

If there’s one area where Fine Art Design could enhance their services, it would be offering post-launch UX audits as a standard service. While they did provide an initial post-launch analysis, a structured follow-up service a few months later would help optimize the platform further based on actual user behavior over time. That being said, they were always available for support and refinements as needed.