SEO for Green Tea Company
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Search Engine Optimization
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Other ecommerce systems Shopify Content development Local search Mobile optimization On site optimization Other SEO Technical SEO
- $10,000 to $49,999
- Mar. 2023 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They were always honest and realistic."
- Other industries
- Australia
- 1-10 Employees
- Online Review
EvenDigit provides SEO services for a green tea company. The team is responsible for on and off-page optimization, content marketing, local SEO, backlinks building, and analytics and reporting.
Thanks to EvenDigit, the client has increased their organic traffic, backlinks, and referral traffic. The client has also improved their keyword rankings, user engagement, website performance, and online reputation. The service provider's timeliness and Zoom communication are commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Perfect South
Describe what your company does in a single sentence.
We share Australian green tea and ignite people’s love of it.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire EvenDigit to accomplish?
- SEO
SOLUTION
How did you find EvenDigit?
Online Search
Why did you select EvenDigit over others?
- High ratings
- Pricing fits our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from EvenDigit were assigned to this project?
2-5 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
- Background: Provide a brief overview of the client's business and industry. Understand the client's current online presence, including their website, social media profiles, and any existing SEO efforts. Conduct a thorough keyword analysis and competitor research.
- On-Page OptimiSation: Conduct a comprehensive website audit to identify areas for improvement. Optimise meta tags, headings, URLs, and other on-page elements for targeted keywords. Create and optimise content to improve keyword relevance and user experience. Implement proper internal linking structure to improve website navigation. Improve website loading speed and mobile responsiveness. Ensure proper indexing and crawlability of the website by search engines. Implement schema markup and structured data to enhance search engine visibility.
- Off-Page Optimisation: Develop and implement a customised link building strategy to acquire high-quality backlinks from reputable websites. Build relationships with industry influencers and bloggers to gain exposure and generate referral traffic. Submit the website to relevant directories and listings to improve online visibility. Monitor and manage online reviews and reputation management.
- Content Marketing: Create a content marketing plan to produce high-quality, keyword-rich content that attracts and engages the target audience. Develop a blog strategy and regularly publish informative and shareable blog posts. Optimise existing content to improve search engine rankings and user engagement. Promote content through social media channels and email marketing. Collaborate with the client to create compelling multimedia content such as videos, infographics, and podcasts.
- Local SEO: Optimise the client's website and online profiles for local search queries. Submit the website to local directories and citation sites. Manage and optimise the client's Google My Business profile. Implement local schema markup and structured data. Monitor and respond to customer reviews on local review platforms.
- Analytics and Reporting: Set up website analytics tools (e.g., Google Analytics) to track website performance. Monitor key performance indicators (KPIs) such as organic traffic, keyword rankings, bounce rate, and conversions. Provide regular reports on SEO performance and insights. Analyse data to identify trends, opportunities, and areas for improvement. Make data-driven recommendations to enhance SEO strategies.
Key Deliverables: Comprehensive website audit report highlighting areas for improvement. On-page optimisation recommendations and implementation. Improved website visibility and search engine rankings. High-quality backlinks from reputable websites. Relevant and engaging content that attracts and retains the target audience. Increased organic traffic and improved conversion rates.
Enhanced local search visibility and online reputation. Regular reports on SEO performance and insights. Ongoing monitoring and optimisation to adapt to changing search engine algorithms. Please note that the scope of work may vary depending on the specific needs and goals of the client.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- Increase in Organic Traffic: Monitor the overall organic traffic to the client's website. Measure the percentage increase in organic traffic over a specific time period. Compare the organic traffic before and after the implementation of SEO strategies.
- Improved Keyword Rankings: Track the rankings of targeted keywords in search engine results pages (SERPs). Measure the increase in keyword rankings for important search terms. Monitor the client's visibility for relevant keywords compared to competitors.
- Higher Conversion Rates: Set up conversion tracking to measure the number of desired actions taken on the website (e.g., form submissions, purchases, sign-ups). Analyze the increase in conversion rates from organic traffic. Determine the impact of SEO efforts on lead generation or revenue generation.
- Enhanced User Engagement: Analyze user engagement metrics such as bounce rate, time on page, and pages per session. Monitor the decrease in bounce rate, indicating improved user engagement. Measure the increase in average time spent on the website or the number of pages visited per session.
- Increased Backlinks and Referral Traffic: Track the number of high-quality backlinks acquired through link building efforts. Measure the growth in referral traffic from external websites. Analyze the impact of backlinks on search engine rankings and organic traffic. Improved Local Search Visibility: Monitor the client's visibility in local search results. Measure the increase in local search rankings for targeted keywords. Analyze the growth in impressions, clicks, and conversions from local search queries.
- Positive Online Reputation: Monitor and track online reviews and ratings. Measure the increase in positive reviews and ratings on relevant platforms. Analyze the impact of online reputation management on brand perception and customer trust.
- Enhanced Website Performance: Monitor website performance metrics such as page loading speed and mobile responsiveness. Measure the improvement in website performance scores and load times. Analyze the impact of improved website performance on user experience and SEO rankings.
- Achievement of Key Performance Indicators (KPIs): Define specific KPIs aligned with the client's business objectives. Measure the progress and success against predetermined KPI targets. Regularly review and adjust KPIs based on campaign performance. These measurable outcomes demonstrate the progress and success of an SEO project by showcasing tangible improvements in organic visibility, website traffic, rankings, user engagement, conversions, and overall online presence.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management was:
1- Clear Communication
2-Detailed Project Planning
3-Timely Delivery
4-Flexibility and Adaptability
5-Proactive Problem Solving
6-Client Collaboration
7-Quality Assurance
They have been amazing in terms of timing, we have weekly zoom meeting to insure we are both on the same page, we share our concerns and they action and plan accordingly, and short after we recive analysis and points as to how to move forward.
What was your primary form of communication with EvenDigit?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
All staff are heavily involved in each task and each catch up call, very transparent and honest if something is realist to deliver and not just submit invoice just b/c we want something to be done. They were always honest and realistic.
Are there any areas for improvement or something EvenDigit could have done differently?
To be honest so have we have been very impressed with everything that we can not pinpoint for improvement or things to be done any different.
RATINGS
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Quality
5.0Service & Deliverables
"Best we have experienced so far"
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Schedule
5.0On time / deadlines
"On the time at all time"
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Cost
5.0Value / within estimates
"Fair and realistic cost"
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Willing to Refer
5.0NPS