Embacy

BACKGROUND

Please describe your company and position.

I am the Chief of Staff of AppFactor.io

Describe what your company does in a single sentence.

Enterprise SaaS platform for software maintenance and modernization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Embacy to accomplish?

• Rebranding
• Website relaunch

SOLUTION

How did you find Embacy?

Referral

Why did you select Embacy over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Embacy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Embacy was engaged to deliver a rebrand of our tech platform.
Deliverables:

• New brand essence and identity
• New assets: 
  • Website
  • Logo
  • Sales / marketing collateral 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Agreed new brand identity and metaphor
2. Delivery of assets in new branding

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the project, Embacy not only delivered high-quality work but also ensured a fast and flexible delivery process. The people and communication were really great. Not only are they a friendly bunch, but they understand the flexibility and fast pace required for startups.

What was your primary form of communication with Embacy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Embacy showed great empathy in their understanding of our brand and design needs. They quickly managed to grasp the core of who we are and what fits us. What is further impressive is that they are incredibly flexible and always open to new suggestions or last-minute changes.

Are there any areas for improvement or something Embacy could have done differently?

Communication over Slack is great: It ensured we could respond to each other and work together extremely fast and over various timezones. The only downside is that sometimes the overview was a bit lost due to the many changes during the project. We as clients were to blame for that at least as much however due to our requests :-).

BACKGROUND

Please describe your company and position.

I am the Founder, CEO of Luminous Labs

Describe what your company does in a single sentence.

At Luminous Labs, our vision is to extend healthspan through scientifically proven, evidence-based methods that prioritize women's longevity. Utilizing the world's first digital supplement and innovative, non-invasive light interventions, we aim to deliver measurable and sustainable health outcomes. By focusing on female health, we establish a foundation for global longevity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Embacy to accomplish?

• Launch a new website on new platform.
• Support with branding re-fresh.
• Help positioning of a new product for new market.

SOLUTION

How did you find Embacy?

Online Search

Why did you select Embacy over others?

• High ratings
• Company values aligned
• outstanding quality of work

How many teammates from Embacy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Project dive-in, site map, design directions

— Revision, update and approval of sitemap,
— Creating and aligning with a client the technical task for Webflow development (inc. plugins and services)
— Wireframes approval with client,
— Development of copywriting for Main page, 
— Dewelopment of up to 3 directions for web style and presentation to client

• Finalization of 1 visual direction of the web style chosen by the client

— Implementation of client’s comments to 1 of web style directions, chosen by client (2 iterations),
— Finalisation of Main page mockup and confirmation of the mockup with client, 
— Starting developmetn of copywriting for website internal pages according to the list of pages, agreed within project deliverabes.

• Web style scaling to internal pages mockups

— Finalisation of the copywriting for website internal pages according to the list of pages, agreed within project deliverabes,
— Development of internal web pages design according to the list of pages, agreed within project deliverabes,
— Confirmation of internal pages mockups with client,
— Starting developmetn of website pages adaptive versions (mobile, tablet).

• Ui-kit and delivery of mockups to production team

— Finalisation of website pages adaptive versions (mobile, tablet),
— Ui-kit peparation,
— Transfer of materials to production team.

• Additional support

— On manual, packaging of the new product

— Logo re-fresh 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We crushed the new website
• got tons of educational materials if we want to implment changes
• clear, open and super friendly communication
• always on/in time
• high quality outcome
• went above and beyond on many milestones that weren't defined beforehand
• we really felt they do this with their heart

Describe their project management. Did they deliver items on time? How did they respond to your needs?

100% yes, never left us hanging, wondering, always there and investing more than just another agency

What was your primary form of communication with Embacy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• We were impressed with their structured process.
• the immense pool of creativity within the team
• the engagement of everyone

Are there any areas for improvement or something Embacy could have done differently?

Literally no. They always cater to all of our needs and are flexible in finding new solutions, if their proposed offerings do not match our start-ups needs perfectly. will continue the work with them.

BACKGROUND

Please describe your company and position.

 I am the Head of Platform of a deep technology VC firm.

Describe what your company does in a single sentence.

Deep Tech VC

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Embacy to accomplish?

• Brand Redesign
• Website

SOLUTION

How did you find Embacy?

Online Search

Why did you select Embacy over others?

• High ratings
• Pricing fit our budget

How many teammates from Embacy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign of visual brand

Creation of Landing Page

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Qualitative feedback from the ecosystem on brand perception

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their approach to iteration and responsiveness was spot-on; they were consistently clear about scope boundaries, making the entire process smooth and transparent.

What was your primary form of communication with Embacy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quality of designs and flexibility

Are there any areas for improvement or something Embacy could have done differently?

While the overall project was a success, a few aspects could be refined. At times, it would have helped to double-confirm concepts to avoid remote communication gaps. There were several bugs with video animations, and it would have been ideal if more internal testing had been conducted before delivery. Moving designs from Figma to Canva also added some extra steps. Perhaps offering an option to rebuild on the client’s platform could streamline this. Lastly, while most designs hit the mark, the quality of LinkedIn post and T-shirt designs felt a bit off. A bit more focus on high-priority deliverables over lower-priority ones would be beneficial for maintaining quality across the board.

Overall, the experience was fantastic, with minor areas for growth that could take the process from great to exceptional.

BACKGROUND

Please describe your company and position.

I am the CEO of WEAGENCY

Describe what your company does in a single sentence.

We specialize in design, digital marketing, front-end development, email marketing, CRM, retention marketing, gamification, data monetization, and integrations. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Embacy to accomplish?

• Update the website.
• Make it more professional.
• Add an important community component.

SOLUTION

How did you find Embacy?

Referral

Why did you select Embacy over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Embacy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Embacy to update and enhance our website, and I am extremely satisfied with the results. The project involved the redesign and development of approximately five key pages.

Key deliverables included:

Modernized Design: The website now looks much more professional, aligned with our brand values.
Community Component: A new, essential section was added to foster better engagement with our audience.
Improved User Experience: The navigation and layout were refined, making the site easier to use for visitors.
Responsiveness: The site is optimized across devices, ensuring a seamless experience on both desktop and mobile.
Content Integration: All content was smoothly migrated, and the new design showcases it effectively.

The collaboration was smooth and professional, and Embacy delivered the project within the agreed timeframe and scope. Overall, we’re delighted with the result and look forward to future cooperation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Speed and quality!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Embacy’s project management was highly efficient, ensuring both speed and quality. They delivered all items on time, meeting the agreed deadlines without compromising on the outcome. The team was responsive to our needs, quickly addressing feedback and adapting to any changes throughout the process.

What was your primary form of communication with Embacy?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about Embacy was their ability to combine creativity with precision. Their designs were not only visually striking but also perfectly aligned with our brand and functional goals. Additionally, their proactive communication and seamless project management made the entire process smooth and stress-free.

Are there any areas for improvement or something Embacy could have done differently?

Overall, we are very satisfied with the results, but one potential area for improvement could be providing more detailed progress updates throughout the project. While the communication was responsive, having clearer milestones or timelines would have added even more transparency. That said, any adjustments we requested were addressed promptly and effectively.

BACKGROUND

Please describe your company and position.

I am the Core Team Member of Coremillets

Describe what your company does in a single sentence.

Coremillets is a decentralised structure of tech enthusiasts.

We combine curiosity, expertise and the collective sincerity to design a more sustainable tech way of life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Embacy to accomplish?

• Uncover the core values, mission, vision, and personality of the community founding team
• Create a cohesive visuals that reflects the personality, values, and mission of the community
• Create a set of visuals that can be used to interact with the professionals we want to onboard

SOLUTION

How did you find Embacy?

• Referral
• Other

Why did you select Embacy over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Embacy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dive in, involving:

• Interviews with the our team (2 sessions)
• context overview: competitors, audience, category

Development of style concepts

• Website structure and copy alignment with our team
• Development of 2-3 style directions on the basis of several screens of the Landing page and marketing deliverables samples

Finalization of the project scope

• Finalization of 1 style direction based on our comments 
• Finalization of layouts of the whole project scope (including adaptive versions of the lendings layouts - mobile, tablet versions)
• UI-kit and style guide

Development

• Website development on Framer
• Developing the pages and the design system, setting up the website navigation, QA-testing, a feedback session

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Business Development and Partnerships
  • Strategic partnerships: Establish partnerships with key industry players within firth month, resulting in joint co-creation initiatives.
• Talent Acquisition and Engagement
  • Improved talent attraction: Receive 20% more applications from top-tier candidates within the first 2 months after launching a new brand.
• Speaking engagement opportunities
  • Secure 2 speaking slots at top-tier industry conferences, resulting in increased visibility and credibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management approach was a perfect blend of friendliness and structure. They ensured that each phase of the project was delivered on time, thanks to their meticulous attention to detail and ability to set clear milestones. Despite maintaining a gentle, supportive demeanor throughout, they added a solid framework that kept the project on track. 

Communication was proactive, and they were highly responsive to all of my needs. They consistently listened to feedback, adjusted as necessary, and provided regular updates, which made the process smooth and pleasant.

What was your primary form of communication with Embacy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out about Embacy was how much effort they put into understanding our culture. They didn’t just go through the "motions"; they really dug deep to get what makes us unique. They were bold and creative when it came to the visuals, pushing boundaries in a way that felt authentic and fresh. Plus, there was a clear culture match—they got us on a deeper level, which made everything feel natural and aligned. It was like working with a partner who already knew us inside and out.

Are there any areas for improvement or something Embacy could have done differently?

One area where Embacy could potentially improve is balancing their sprint-based approach with the overall project workflow. Their focus on communication during these sprints is fantastic, as it keeps everything aligned and moving forward. However, it can sometimes be a bit demanding on our team’s bandwidth, as we had to dedicate a lot of time and energy to these intense feedback loops. 

While it’s great for ensuring top-notch results, it occasionally took a toll on other tasks we were juggling. A bit more flexibility or spacing out the sprints could help relieve that pressure without losing the quality of collaboration.

BACKGROUND

Please describe your company and position.

I am the Operations managers of Cambrian

Describe what your company does in a single sentence.

Modular Security Layer for Solana Ecosystem

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Embacy to accomplish?

• Develop brand identity
• Develop the design of our website
• Develop the website

SOLUTION

How did you find Embacy?

Referral

Why did you select Embacy over others?

• Good value for cost
• Referred to me
• Company values aligned
• The ability to work under very tight deadlines

How many teammates from Embacy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Dive in and Concept Preparing:
• Dive in:

1. interviews with the client’s team (from 2 sessions)
2. overview of the webstyle context: competitors, audience, category
3. brand identity dive-in

• Development of style concepts, alignment of the website structure and texts for the main page, development of 2-3 style concepts
•  Scaling and finalization of the landing page:

1. Finalization of a style concept selected by the client, incorporating client feedback
2. Scaling of the concept to the landing page
3. Finalizing the landing page and obtaining the client's approval
4. Preparing the UI kit
5. handing over the landing page and UI kit to the Production team

• Production on Webflow: development of the design system and pages, setting up a feedback form, QA tests, feedback session

Brandings deliverables:

• Finalized logo
• Completed landing page design including illustrations
• Completed UI kit

Landing page deliverables:

• the landing page is developed in a desktop and a mobile version.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of the work on time
• Positive feedback on our new website from our partners

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All needs were taken into account, all deliverables were provided on time

What was your primary form of communication with Embacy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quality system. Managing creative people is very difficult.
Embacy has masterfully managed to build a system that allows them to develop quality designs on time, even with very demanding clients.

Are there any areas for improvement or something Embacy could have done differently?

Perhaps it will be possible to make projects even faster in the future

BACKGROUND

Please describe your company and position.

I am the Head of Brand & PR of Mellow

Describe what your company does in a single sentence.

We help companies work with their independent contractors in 100+ countries by managing contracting, payroll and legal procedures.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Embacy to accomplish?

• Create a new brand identity that aligns with our values, name, and positioning
• Find a way to stand out among competitors with a new brand

SOLUTION

How did you find Embacy?

• Referral
• Networking

Why did you select Embacy over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Strong portfolio

How many teammates from Embacy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand identity with key elements: logo, fonts, colors, constants, etc.
• Website 
  • Platform: Webflow
  • Main page for B2B audience
  • Main page for F2B
  • Product login page. 
• Social media designs
• Digital 
  • Facebook banners
  • Instagram banners
  • LinkedIn banners
  • Context advertising
• Sales part 
  • Pitch decks
  • Presentations for clients
  • Presentation for partners
• Guidebook
• HR-part 
  • Presentations for HR purposes
  • Merch: stickers, hoodies, shirts, notebooks, etc.
• Inner documentation 
  • business cards
  • branded blanks
  • folders
  • seals
• Event part 
  • Roll-up
  • Badges
  • Brand wall
  • Event page cover
• Outdoor 
  • billboards
  • banners.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We launch a new brand (it`s a really tough thing to do properly)
• We got a good impression of our brand during the biggest conference in Cyprus

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Embacy has an amazing attitude to the work — they always deliver on time, think ahead, and make aware that the client gets full transparency during the project. 

What was your primary form of communication with Embacy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Strong portfolio
• Delivery speed 
• Communication 
• Company culture 

Are there any areas for improvement or something Embacy could have done differently?

No. Everything went smoothly and mellow.

BACKGROUND

Please describe your company and position.

I am the Project Manager of Abraham Elite

Describe what your company does in a single sentence.

A cryptocurrency company providing an ecosystem with accessible, secure blockchain solutions for users of all experience levels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Embacy to accomplish?

• Branding
• Web Design and Development
• Marketing and Promotional Materials

SOLUTION

How did you find Embacy?

• Online Search
• Clutch Site
• Behance

Why did you select Embacy over others?

• High ratings
• Pricing fit our budget
• Collaborative Process

How many teammates from Embacy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

By partnering with Embacy, our main goal was to comprehensively address our branding, web design, and online presence needs. The scope of work and key deliverables included: 

• Branding Deliverables: 
  • Social Networks 
  • Kit Deck Templates 
  • 5 Animated Videos 
  • Style Guide 
• Web Deliverables: 
  • 5 Unique Page Mockups 
  • 1 Template Page Mockup 
  • 2 Service Page Mockups 
  • 1 Form Complex Animations and 3D Graphics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Embacy successfully translated our vision into high-quality work that received great feedback from our investors and helped boost our brand recognition. We're excited to continue our partnership with them as we develop new initiatives and solidify our position in the market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Embacy demonstrated excellent project management throughout our collaboration. They delivered items on time and often exceeded our expectations in terms of quality. Their team maintained clear and consistent communication, keeping us informed of progress and milestones. 

They were highly responsive to our needs, proactively addressing any questions or concerns that arose during the project. Their collaborative approach allowed for flexibility and adaptability, ensuring the project remained aligned with our goals and vision.

What was your primary form of communication with Embacy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to us most about Embacy was their innovative design approach, creativity, and attention to detail, all of which aligned perfectly with our vision. Their collaborative process and proactive problem-solving were great assets, as they adapted smoothly to our changes, ensuring successful project execution and making them an excellent partner for our project.

Are there any areas for improvement or something Embacy could have done differently?

Working with Embacy for the first time, we haven't noticed anything significant that needs improvement, as our initial experience was very positive.

BACKGROUND

Please describe your company and position.

I am the CEO of Gendo Technology Ltd

Describe what your company does in a single sentence.

Artificial Intelligence for Architecture, Construction & Design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Embacy to accomplish?

• Branding
• Marketing Website
• Product Concepts

SOLUTION

How did you find Embacy?

Referral

Why did you select Embacy over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Deliverables In the following list, the deliverables are being placed in terms of priority. Within the timing of the project, we’ll go through all of them based on the following list considering our speed and decision-making process. In case of timing-efficiency, lower priority deliverables could be skipped. 

**High Priority — Web & Style Essentials** 

**Web** 

• Main page — 1 unique page 
• About us — 1 unique page 
• Solution — 1 unique page 
• Careers — 1 unique page 
• Blog 1. Blog — 1 dividing page 2. Blog post — 1 template

Service pages 

• Terms & Conditions — 1 service page 
• Privacy policy — 1 service page 

**Total Web Deliverables**: 4 unique pages, 1 dividing, 1 template, 2 service pages, UI kit 

**Branding** 

Social networks: 

• Avatar - up to 1 unique design mockup and 3 resizes 
• Cover - up to 3 unique design mockups and 3 resizes
• Posts - up to 5 unique design mockups and 3 resizes - 

Brand book, including: 

• Description of company and its product / products 
• Brand essence: Tagline, Mission, Vision, Values 
• Description of audience and it’s segmentation 
• Naming: the meaning and story behind the naming (*if applicable*)
• Description of concept (what is the idea behind the style) 
• Tone of voice 
• Style / storytelling of the style 

Key style elements: 

1. Logotype, inc.description of logo, variations in respect to products/segments and description of use, restrictions for the use of the logo 
2. Brand colour palette: description of the color system and its use in respect to products/segments, primary colours, secondary colours, additional colours, restrictions 
3. Brand typography: description of typography system, fonts, gris, rules of use, restrictions 
4. Photostyle: description of photostyle and it’s general approach, rules for use in respect to products/segments, instructions on colour grading, restrictions

Graphics, inc. description of each category, : 

• Guide on illustrations (if applicable) 
• Collages (if applicable) 
• 3d elements (if applicable) 
• Motion design (if applicable) 

Instructions on how to create new designs for different deliverables using style rules with examples of mockups. 

Product Re-skin 

1. Home screen — 1 unique design mockup (desktop only) 
2. Generator post — 1 unique design mockup (desktop only) 

**Low Priority — Communication Kit & Merchandise** 

1. Newsletter (e-mail) template — up to 1 unique design mockup 
2. E-mail signature — up to 1 unique design mockup 
3. Ad Banners — up to 3 unique design mockups 
4. Pitch deck — 1 design mockup with up to 10 unique slides 
5. Badge — up to 2 unique mockups 
6. Tote bag — up to 2 unique mockups 
7. Hoodie — up to 2 unique mockups 
8.  T-shirt — up to 2 unique mockups

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lots of small deliverables as part of the overall process were clearly achieved and visible.The process of working on Figma also allowed us to see progress as Embacy worked, as well as functional collaborative tools for iterations and feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time and they were very responsive and willing to take on feedback and have additional conversations as required.

What was your primary form of communication with Embacy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There was clearly a wide range of skills across the team and a core design sensibility, allowing for creative outputs, process and conversation. They also handled our sometimes vague feedback very well and continued to push the project forward offering options.

Are there any areas for improvement or something Embacy could have done differently?

Embacy were excellent to work with, and I have noncritical feedback of any substance, I would recommend them to anyone.