Embacy

BACKGROUND

Please describe your company and position.

I am the Marketing manager of inDrive

Describe what your company does in a single sentence.

inDrive, is an international ride-hailing service with more than 150 million downloads operating in 48 countries. Headquartered in Mountain View, California, it is the second largest ridesharing and taxi app worldwide by downloads.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Embacy to accomplish?

• Create brand identity
• Develop website
• Develop SMM kit

SOLUTION

How did you find Embacy?

Other

Why did you select Embacy over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Embacy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand identity guidelines 
• Web UI\UX kit 
• SMM kit

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The brand identity that fits our product and its mission 
• Appealing visual style based on up-to-dated trends 
• SMM kit which will be easy to use further

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was perfect:

• all meetings noted were fixed 
• deadlines were strongly followed
• very responsive team for all comments and tasks that appears in the process of developing identity

What was your primary form of communication with Embacy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Embacy understood our vision and translated it into an identity that encapsulated our project's values and mission. The logo, color palette, and typography choices were not only visually appealing but also conveyed the essence of our brand. Their attention to detail and willingness to iterate until we were completely satisfied was impressive. For the website Embacy combined aesthetics with functionality seamlessly. The design is not only visually stunning but also user-friendly, making it easy for visitors to navigate and find the information they need. In conclusion, I wholeheartedly recommend Embacy to anyone seeking top-notch branding and web design services.

Are there any areas for improvement or something Embacy could have done differently?

Their creativity, strategic insight, professionalism, and attention to detail exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the CMO of Spexi

Describe what your company does in a single sentence.

We're a drone software company developing the first-of-its-kind Fly-to-Earn drone imagery platform powered by blockchain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Embacy to accomplish?

• Branding
• Webdesign

SOLUTION

How did you find Embacy?

Referral

Why did you select Embacy over others?

• Pricing first our budget
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Embacy’s team?

50+ people

Describe the scope of work in detail. Please include a summary of key deliverables.

Embacy helped us develop an entirely new, modern, cutting-edge look for our new platform called Spexigon. They initially developed three different design visions, helped us choose a direction, and then developed the chosen design into a brand and website we're proud of. They also build the site for us in Webflow and added custom CMS components to Webflow to make the site easy for us to manage and edit.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New website delivered
• New brand developed
• Branded graphics for social media delivered

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Embacy's team was extremely well organized. They delivered the project on time and accommodated additional requests from our team as they came up. They get an A+ for organization!

What was your primary form of communication with Embacy?

Virtual Meeting

What did you find most impressive or unique about this company?

The Embacy team is a group of people who really loves what they do. They went above and beyond when it came to understanding our needs, our audiences, and our design tastes. They're also a group of people that cares about their clients in a genuine way. The fact that they care showed up on our group calls and in their emails and attention to detail.

Are there any areas for improvement or something Embacy could have done differently?

None. 

BACKGROUND

Please describe your company and your position there.

I am the founder of a fintech startup. We focus on closing the liquidity gap of small businesses through a embeddable purchase financing solution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Embacy, and what were your goals?

After launching we needed an initial brand design to be developed as well as first marketing materials to be created next to the design and implementation of our first website.

SOLUTION

How did you select this vendor?

We researched a number of vendors where embacy was initially not on the list. Embacy was then recommended by a former colleague by chance. After the initial call, their process, portfolio references, fintech experience had convinced us.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, embacy interviewed team members and developed initial concepts / ideas for the brand. Those were merely meant as stories and visual metaphors to base a brand on. After discussing the three options and choosing one, embacy continued in building out the brand design and guidelines. Following that, a website design was created based on our provided content. In the last step, embacy implemented the website design and provided a ready-to-launch website.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a project manager and a couple of designers throughout the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ourselves are very satisfied with the outcome and have received plenty of positive feedback.

Describe their project management style, including communication tools and timeliness.

Communication, despite being only remote, was very efficient. Meetings were held on time and deliverables rendered within agreed timelines.

What did you find most impressive or unique about this company?

We were impressed with their ability to develop a highly customized and unique brand concept in a short timeframe at very competitive pricing.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

VisionsDAO is a decentralized and open-sourced infrastructure provider bringing business simulation games on-chain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Embacy, and what were your goals?

When creating and developing VisionsDAO we needed to bring our vision to reality through strong and specific branding. Embacy was able to bring our project to life through their quick and effective work.

SOLUTION

How did you select this vendor?

We selected this vendor after reviewing multiple vendors online and got recommended through AllianceDAO (formerly known as Defi Alliance).

Describe the scope of their work in detail, including any steps and the final deliverables.

They interviewed me and my colleague about our brand and vision. We provided a moldboard and key words for reference. We then received 3 different styles and branding ides and selected one which we believed fit our vision and idea the most. From there the design team spear headed the brand design. Embacy worked closely with us, consistently taking our feedback while continuously pushing production to ensuring that our vision was produced with creative quality and accuracy. Once the brand development was completed we worked with the Web designers and developers to bring branding to life through a specifically curated website to cater to what VisionsDAO is.

How many people from the vendor's team worked with you, and what were their positions?

We met with 6 people; 2 Project Managers, Business Development Manager, a Designer, a Web developer and a Junior Account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received amazing feedback from our community and partners. It has attracted many enthusiastic individuals to dive deeper into understanding who we are as well as being interested in joining our community. The branding is consistently being used for a multitude of mediums.

Describe their project management style, including communication tools and timeliness.

Embacy works in sprints with clear objectives. We would have one to two calls a week to bring feedback and review what has been completed. They work in Figma for branding and design and webflow for web production.

What did you find most impressive or unique about this company?

We admired their project management skills to provide quality quickly and consistently react in order to make any adjustments effectively. In addition we enjoyed how the company used figma which allowed for us to follow the progress at each stage and be able to review or make quick adjustments if needed.

Are there any areas for improvement or something they could have done differently? 

None. 

BACKGROUND

Introduce your business and what you do there.

I am the VP of growth for an anime and manga marketplace platform. We're located in Hong Kong.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Embacy?

We worked with Embacy to create our main marketing site. Our business is techology-driven, so we have our own development team, but they were focusing on developing our app and setting up our marketplace. Embacy helped us craft the message for our brand and redesign our entire marketing site for our company.

SOLUTION

What was the scope of their involvement?

At the start, we had three different concepts, and we went down the rabbit hole with one of them. Embacy helped us craft a visual identity and a visual design. We had a vision in mind when it came to the design, but we didn’t know exactly what kind of aesthetic would represent the look we wanted. We also had a mood board and our own creative director, but we didn’t have the technical knowledge to create a UI ourselves.

They provided two services: first and foremost was a web design for our marketing site. On top of that, we had a few sessions discussing how we could visually represent our brand. This required us to work with designers, creative directors, and a project manager. The second part of it was the actual production. The whole process took around 2–3 months from the moment we started working on the project to the moment they delivered the project.

We mostly used Figma for the design phase and Webflow for the production. We also used a little bit of Loom for tutorial and training videos at the end of the project for our stuff.

What is the team composition?

I would say there were 4–6 people that worked with us. For the design part, we always had one project manager and one designer. There was an extra person in some meetings who acted an advisor. for the production phase, we were in contact with the project manager but weren’t really interacting with the developer. Besides the design and production phase, there was the entire business phase; and at the very beginning —before the quotation — there were two additional resources and an account manager. 

How did you come to work with Embacy?

We found them through the Webflow directory, as we knew that our website was going to be hosted on Webflow. Embacy recurred throughout the list, so we decided to approach them with the goal of building our marketing website.

How much have you invested in them?

I think we spent between $25,000–$30,000.

What is the status of this engagement?

We worked with them from April –May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We truly wanted the UI guidelines, as we were developing an in-house app on our side that was going to leverage that UI. They delivered what we asked of them, which was three pages plus two extra pages linked to a collection list in Webflow. They delivered everything that we asked for.

How did Embacy perform from a project management standpoint?

I think the design phase was really good. The project management in that phase was outstanding and precise. We went a little beyond the initial budget, but everything was clearly communicated to us. We kept all the communication going through email and Google Meet.

I think the project management lacked a little bit in the production phase compared to the design phase. It wasn’t as precise or as clear when it came to the delay that we eventually had. We assumed that the two units didn’t talk to each other, and when the production went into developing the site, it took a little longer than expected.

What did you find most impressive about them?

They have a clear portfolio and history of successful projects that have a nice look, design, and layout. They also have good ratings, and that is what we looked at when we chose them.

Are there any areas they could improve?

The production phase could have been improved. I was quite happy with what we came up with and was particularly impressed by the speed of the design process. Embacy churned out many different variations, but the production side wasn’t as outstanding. Not to say that it was bad, but they could definitely improve in that area.

Do you have any advice for potential customers?

Make sure that the timeline stays the same or at least adheres closely to the schedule in the original proposal. In particular, it's important to make sure that there are frequent check-ins between the design and production teams because that is where we found issues. We really feel that the design and production teams didn’t talk, so when we got to the production, they said it was fairly complex and that it would take longer than we expected. We were under the assumption that the two teams were talking to each other consistently, and if anything, they should have let us know the true timeline beforehand. My suggestion to other companies would be to make sure that while you are in the design phase, you ask Embacy to check in on the production team to make sure that the timeline doesn’t get delayed.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a cryptocurrency firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Embacy?

We needed help with branding and website design and development.

SOLUTION

What was the scope of their involvement?

Embacy created our site from scratch; they used Sigma to design it and Webflow to build it. It’s a basic site with a home page and other text tabs — it’s mainly an informational platform. 

For the branding portion of the engagement, they came up with everything, including colors, logo design, a brand guideline package, and a presentation template.

In addition to the prior, they also did animation work; the site has custom web animation built-in, which was a very difficult task, but they did a great job with it.

What is the team composition?

We worked with two project managers from their team.

How did you come to work with Embacy?

I found them on a web development awards site.

How much have you invested in them?

We spent around $25,000 with them on this project.

What is the status of this engagement?

We worked together from February–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since they were familiar with the cryptocurrency industry, they understood my audience well, which made everything a straightforward process. I was very pleased with their exceptional job, and I have no complaints.

How did Embacy perform from a project management standpoint?

They stayed on budget and met our deadlines. They also had a professional project management process, so everything was seamless. Regarding tools, we used email and Zoom for weekly meetings.

What did you find most impressive about them?

I gave them very little direction, and they knocked it out of the park.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they did an amazing job.

Do you have any advice for potential customers?

I highly recommend people working with them.

BACKGROUND

Please describe your company and your position there.

Nuanu is a city of the future. It is an international project aimed at establishing and reconsidering many aspects of people’s urban lives through the latest technology and innovation. In Nuanu I am responsible for brand and digital product development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Embacy, and what were your goals?

Together we worked in two directions, the first one was to create a brand identity for an umbrella brand, the second one - to develop a website.

SOLUTION

How did you select this vendor?

It is not our first time working with Embacy, so I had no doubt we would get a great result by the given deadline.

Describe the scope of their work in detail, including any steps and the final deliverables.

Regarding brand identity the goal was to work out a foundation for a universal brand book to be later used for other brand-related projects. At the very beginning of the project we had only the key points that had to be converted into visual language. We wanted this language to reflect the idea that our project is international, scientific and sustainable. It was significant for the new visual language to show our core ideas: the connection of man with nature and principles of harmony. While working on branding it was important to both work out brand triggers and make them work well together in a brandook.

The challenging task was to combine technical elements with numerous images of nature and architecture. In addition, it was important to see how the new brand identity may work in both digital and physical worlds. Since Nuanu project is a city, it should be seen as a set of projects and related areas, each of which will be branded in the future to be part of this complex system. That’s why the brandbook had several separate functional areas that lay the groundwork for future branding. I believe this task is done well because now we have brand triggers for separate areas of our project that can surely work together.

As for the website, our goal here was to raise awareness about us, i.e., to explain who we are and what we do. And to show that the project has a strong innovative and scientific background.

How many people from the vendor's team worked with you, and what were their positions?

My main point of contact were Maria as project manager and Polina as main designer, but the overall team working on the project was quite extensive, form lead designer to producer. There was a certain synergy when we work together, complementing each other with ideas. I really enjoyed how the project manager kept me informed, helped to keep track of the timing and got priorities straight. After all, prioritisation of the tasks is a great solution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I can say that the project with Embacy is a success: we’ve started to use the new brand identity on different media and it perfectly suits Nuanu without limiting us. The new brand identity is truly recognisable due to the color palette and gradients. And it reflects Nuanu’s deep connection to local culture. The new identity gives a huge field for project scaling e.g. gradients can be used in a number of ways. One more thing that makes the project successful is a wow effect that it had in our team. Completely new level. From my perspective I can say that the team managed to combine technology with nature and all the architecture integrated into it.

Describe their project management style, including communication tools and timeliness.

The workflow between us was quite effective. Agreeing on the project with Embacy I knew that it would require permanent involvement from my side. And though it might be challenging, permanent involvement is a necessary condition for effective communication and meeting the deadline. You just need to plan your time properly. I also think that Embacy and our team speak the same language. This allowed us to finish the project on time. Plus we have similar work values and views on how to achieve a great result. I have never had such an effective partner as Embacy.

What did you find most impressive or unique about this company?

The thing that impressed me most is that we met each other halfway when the financial crisis erupted. We optimized costs in such a way that quality and amount of work were not affected because of the budget cuts. One more impressive thing is that you always feel inspired after the calls with Embacy.

Are there any areas for improvement or something they could have done differently?

Since the work pace was so high, some information could get lost in the mail sometimes. But it wasn’t a big deal.

BACKGROUND

Please describe your company and your position there.

I am CMO at Slash.com— the first app in the world for creating unique discounts, which used to be exclusively a retailers’ privilege. Slash allows lowering the prices for all goods and services of our partners, among which are: Booking.com, AliExpress, eBay, Udemy, The Body Shop, Converse, and many more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Embacy, and what were your goals?

We needed to create a brand identity, UI kit and website design that would perfectly fit Slash.

SOLUTION

How did you select this vendor?

There were several reasons: our colleague’s recommendation, outstanding projects portfolio and excellent reviews from clients.

Describe the scope of their work in detail, including any steps and the final deliverables.

Upon completion of the project, we received a style guide including branding materials, UI kit, web design and Webflow development for our new website.

How many people from the vendor's team worked with you, and what were their positions?

The team working on the project was quite extensive, but the main points of contact were Denis and Daniel (project managers) and Anastasia and Margarita (design).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The majority of our team as well as our partners think highly of our new brand identity. The perception of a broader audience is yet to be discovered since we are only at the beginning of our journey.

Describe their project management style, including communication tools and timeliness.

We worked really well together — it felt like we were one team and had our own common vibe. This is very valuable. But also I want to point out how attentive the team was to our feedback and requests. I think we were a rather complex project for Embacy but at the same time a relatively simple client. In my opinion, the project went very smoothly.

What did you find most impressive or unique about this company?

All the processes are really well-structured, I was Impressed. I used to work at agencies myself before, so I know what I’m talking about.

Are there any areas for improvement or something they could have done differently?

Yes, I think there is some room for improvement in terms of web development.

BACKGROUND

Please describe your company and your position there.

We are a performance marketing agency that helps companies to acquire more customers from digital advertising. My role is CEO/Founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Embacy?

We worked with Embacy to improve our branding and web design.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our goal was to have a more professional web design and branding that will allow us to acquire more high-ticket customers.

Describe the project in detail and walk through the stages of the project.

For our project, we decided to start with the branding in order to set strong foundations and then move with web design. Our team is pretty confident that the new design of the website will convert better and help our company to scale much faster. We are very impressed with the different versions that the Embacy team was able to create so we could have a variety of options to choose how our branding and web design will look like.

How many resources from the vendor's team worked with you, and what were their positions?

The team composition was with so many people that I am not really sure of their specific role but I would say a few people were working on our project with experience on how to craft flawless design. I'm very happy with the project managers I've worked with - Amalia & Karina, both are doing great!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I would say the design is truly impressive and I believe in our space we are having one of the best websites & branding after working with Embacy.

How effective was the workflow between your team and theirs?

Their team was super talented. No delays on calls, clear agenda on what we will be speaking about.

What did you find most impressive or unique about this company?

What is more impressive is the process and how invested the whole team was in our project. It's very difficult for an agency to build a process that works on a high level but this is something we saw that the Embacy team has nailed. Good job!

Are there any areas for improvement or something they could have done differently?

I'm not sure if there was an area for improvement, pretty much everything was on point with our project.

BACKGROUND

Please describe your company and your position there.

Co-Founder & Head of Product

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Embacy, and what were your goals?

We hired Embacy to overhaul (and create) our brand identity. We wanted something which would appeal to a large audience, but showcase our uniqueness as a brand - while staying true to our core values.

SOLUTION

How did you select this vendor?

We compared a number of companies but ultimately chose Embacy through a referral from one of our partners. Many design company portfolios tend to look homogenous. With Embacy, that was far from the case - it was clear that each brand they took on was assessed individually in order to create clever & unique designs. They described themselves as the perfect firm to create unicorn brands and based on the results we'd have to agree.

Describe the scope of their work in detail, including any steps and the final deliverables.

They started by interviewing our team in depth. We went over everything from the business itself, to our core values as a team, to our aspirations for the future - and even our personal inspirations. Next we discussed in broad strokes existing designs that we liked, and shared with their team different inspiration images and brands for comparison. Embacy took this information, analyzed our competitors & the space, and iteratively prepared for us a brand vision and three potential directions for our re-design. We focused on one direction and spent several weeks reviewing new designs and refinements until we had our finished product - new logos, a brandbook, a pitchdeck, SEO images, and a preliminary website re-design.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two or three members from Embacy's team - but time was spent chiefly with their Project Manager and their Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Embacy were absolute rockstars. They analyzed the market to find a visual niche, developed an illustration-based concept with supporting graphic elements, designed for us a universe with illustrative metaphors, created dynamic key visuals for our website & branding, developed headshot graphics for the team, and created a brand-book with associated mock-ups. We started with a loose set of ideas and ended with a concrete brand that we can carry forward for the rest of the business.

Describe their project management style, including communication tools and timeliness.

We met with Embacy weekly, primarily leveraging Figma and email to view and iterate on designs. Timelines were clear with upfront projections on what was to be accomplished week over week. Though we needed a few extra weeks to finish the deliverables, the team was transparent about the work and fees needed and had the bandwidth to accommodate the stretched timelines.

What did you find most impressive or unique about this company?

Embacy has an incredible ability to turn loose feedback and rough ideas into compelling, unique designs that resonate with the core needs of the project. It's often difficult as customers to describe exactly what it is that we're looking for. They were talented and experienced at reading between the lines and turning our rough visions into pleasing realities. This coupled with the low cost and quick response times left us very impressed.

Are there any areas for improvement or something they could have done differently?

It felt that 1-2 extra weeks to refine the design were somewhat inevitable given the scope and the way the project was laid out at the beginning. I'm unsure if it's often the case that a few extra weeks are needed - but if so it might be helpful to factor that into the initial estimate.