eCommerce Today

BACKGROUND

Please describe your company and your position there.

I am marketing director for a large retailer with online and offline business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eCommerce Today, and what were your goals?

Our website was on a Magento platform and needed to be changed to Shopify. We had to deliver the project in a short period of time with maximum results, which we did.

SOLUTION

How did you select this vendor and what were the deciding factors?

The reviews we got from online research and also Shopify support. then, by the quality of the people involved.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a clear plan, with clear steps which we discussed in an agile way, in a weekly call. We've had several parties involved in this project, and they've dealt with all of them in a clear and agile way.

How many people from the vendor's team worked with you, and what were their positions?

I have worked with 2 people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is still early, but we see increase in traffic and great feedback about user experience and also website moving faster.

Describe their project management style, including communication tools and timeliness.

Weekly meetings, additional calls if there were urgent matters and emails.

What did you find most impressive or unique about this company?

The professionalism, the ease of understanding the issues we had, and the experience.

Are there any areas for improvement or something they could have done differently?

Not that I know of.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Velert, an e-commerce company in the sports industry. We sell sports gear.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eCommerce Today?

We needed help with our Shopify store, specifically with navigation, email marketing, and product insertion. We were working with another company, but we weren’t happy with their work.

SOLUTION

What was the scope of their involvement?

eCommerce Today has been helping us with our Shopify store. They’ve been working on our email marketing, reminding customers to buy products they’ve looked at. The team has also set up an additional discount for customers who order a certain amount of products.

eCommerce Today has created email templates for us and uses an app from Shopify. They’ve automated the emails and prepared newsletters as well.

What is the team composition?

I work with four people from eCommerce Today, including Anita, Andreea, and Valentina. 

How did you come to work with eCommerce Today?

I found them by making a request to Shopify, searching for an expert that met my expectations. I received many offers, but the one from eCommerce Today made me think about collaborating with them. We started on a small basis and later decided to invest more with them.

How much have you invested with them?

We spend around $12,000 per year.

What is the status of this engagement?

We started working together in June 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our email marketing and newsletter marketing are going really well, and we’re getting more conversions. Moreover, the whole team from eCommerce Today is really good. 

How did eCommerce Today perform from a project management standpoint?

Their project management is really good. They always meet my expectations as I communicate them to the team, so I'll continue working with them. We communicate almost daily by email.

What did you find most impressive about them?

eCommerce Today is very professional and has a deep knowledge of Shopify. Their pricing is also really good.

Are there any areas they could improve?

It would be nice if they could enlarge their knowledge regarding social media.

Do you have any advice for potential customers?

If you’re looking for a professional company with deep knowledge of Shopify and are looking for a serious partner, I definitely suggest working with eCommerce Today.

BACKGROUND

Please describe your company and position.

I am the DPM of Global Telesat Communications Ltd

Describe what your company does in a single sentence.

Satellite Comunication Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Email Automation
• Ecommerce Support
• Google Analytics

SOLUTION

How did you find eCommerce Today?

shopify

Why did you select eCommerce Today over others?

• High ratings
• Pricing fit our budget

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Approached Ecommerce today to introduce email automation to our websites, after an initial call with Stephan (Who was very informative on the subject), we agreed a plan to introduce this to one of our websites, the team did a great job and we quickly signed up the team to provide regular marketing support across all of our websites.

Valentina and the team take the time to understand what you are trying to achieve as a business and then offer expert strategies on how you can achieve your business goals through digital marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw an increase in conversion imediatly as predicted

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team kept us informed at every stage of the process and advised on what the next steps would be.

Valentina and the team provided great service and communication.

What was your primary form of communication with eCommerce Today?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ecommerce Todays ability to listen, understand and deliver above and beyond what is required is refreshing

Are there any areas for improvement or something eCommerce Today could have done differently?

Not everything has been perfect but mistakes are quickly rectified and solutions put in place

BACKGROUND

Please describe your company and position.

I am the CEO of INVATA INTELIGENT SRL

Describe what your company does in a single sentence.

Sale of educational items for students.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Website modification and improvement
• Email Marketing
• SEO

SOLUTION

How did you find eCommerce Today?

Online Search

Why did you select eCommerce Today over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from eCommerce Today were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was to optimize and improve the website as well as its functionality, including automating various features such as a chatbot. Additionally, it involved creating an automated email marketing funnel aimed at conversion and improving communication with customers. Last but not least, SEO was implemented to help the website rank higher in relevant searches.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First of all, the time spent by users on the site has increased, the conversion rate is higher, and the cart value has also gone up. Communication is much easier now thanks to the implementations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was perfect and professional. I always received responses extremely quickly and comprehensively. The execution time for the implementations was even faster than estimated, and the eCommerce team paid close attention to every detail, combining our wishes with functionality.

What was your primary form of communication with eCommerce Today?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I can say that eCommerce is one of the few companies that truly gets involved in their projects. Most importantly, they pay great attention to detail and are very receptive to information. They always look for the best solutions and communicate them in detail, so you are fully aware of what's happening on the site and the impact these changes bring. Additionally, no matter the questions, uncertainties, or curiosities you may have, eCommerce always responds and explains with the utmost warmth.

Are there any areas for improvement or something eCommerce Today could have done differently?

Honestly, I don't know if there's anything that needs improvement, as they are always up-to-date with the eCommerce field. Throughout the entire collaboration, I never had any doubts or felt like something wasn't done right. Simply put, they are the best.

BACKGROUND

Please describe your company and position.

I am an executive of Bioshops SRL

Describe what your company does in a single sentence.

Bioshops specializes in offering a wide range of organic products, including food, cosmetics, and household items, dedicated to promoting a healthier and eco-friendly lifestyle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Building the website
• Creating the email marketing flows

SOLUTION

How did you find eCommerce Today?

Online Search

Why did you select eCommerce Today over others?

High ratings

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building the Website in Shopify:

• Brand and Competitor Research + Project Preparation
• Research, selection, installation, and activation of a Shopify theme
• Optimization and addition of logo/favicon
• Theme settings configuration
• Building the main menu 
• Defining and implementing the structure of the header and footer along with the navigation elements
• Building and designing the homepage 
• Building and designing the collection page 
• Building and designing the product page 
• Implementation of the site's policies and terms 
• Building and designing static page templates - about us, contact, etc. (with text and graphic elements from the client)
• Connection to Google Analytics, Google Search Console
• Installation and configuration of necessary apps (Reviews, Wishlist, Chat)
• Installation and configuration of sales channels 
• Graphic design and content creation as needed 
• Site launch

Configuring Shopify Settings:

• Shipping
• Payments
• Transactional emails
• Stock sync app

Email Automation Fundamentals:

• Capturing email addresses
• Bringing visitors back to the website
• Increasing the average number of orders per customer
• Increasing the email subscriber database
• Improving domain reputation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of milestones as per the agreed timeline
• Website functionality and usability
• Email marketing flows set up
• Initial technical performance
• Training

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The collaboration with Ecommerce Today was excellent, and the outcome the same. 
• Communication was a strong point; we received regular updates and quick responses to our questions and feedback.
• They delivered every milestone on time. Their team was always responsive and attentive to our needs, making the process smooth and collaborative.

What was your primary form of communication with eCommerce Today?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and a deep understanding of e-commerce principles were terrific; also their technical expertise, excellent project management

Are there any areas for improvement or something eCommerce Today could have done differently?

All went well. Nothing to add. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and director of Elle Intimates Australia. We import and distribute the underwear brand of ELLE Magazine. We have exclusivity rights for distribution in Australia, New Zealand, and the Pacific Islands. We import the products and sell them on our own e-commerce platform as well as wholesale them in Australia and New Zealand. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eCommerce Today?

We hired eCommerce Today to assist us with our email marketing and automate our electronic direct mail (EDM) marketing.

SOLUTION

What was the scope of their involvement?

We had an initial call with eCommerce Today, where they told us about the range of services they provide, and we informed them we were interested in automating our electronic direct mail marketing. eCommerce Today created six different flows for different user situations, there was a series to welcome new customers, a series for customers that abandoned their shopping car, and so on. eCommerce Today automated these email templates.

eCommerce Today also conducted an audit of our website’s SEO and usability, which was an audit of the general functionality of our site. eCommerce Today completed the email automation, and we’re in the process of discussing the next steps with our company.

We shared the ELLE Magazine’s brand guidelines with eCommerce Today through a Google Drive folder. The brand guidelines included logos, imagery, fonts, slogans, and content. ELLE Magazine is a global fashion magazine that is 77 years old. We also showed eCommerce Today examples of the look and feel I was looking for in the emails and the kind of imagery I wanted to use. 

I provided close design direction to eCommerce Today. After creating the email flows, eCommerce Today shared a preview of each one, and I provided specific feedback. Once the design was approved, eCommerce Today worked on the emails’ functionality.

Moreover, we had implemented an SEO strategy on our site in the past, and eCommerce Today looked into it and gave us feedback about what needs improvement. We’ve discussed the possibility of eCommerce Today managing our SEO in the future. 

What is the team composition?

I worked with Stefan (CEO & Founder), who was my direct contact, and Denisa (Graphic Designer & Marketing Specialist) created the email templates. 

How did you come to work with eCommerce Today?

I’m a word-of-mouth person who likes to work with companies that friends have previously worked with and succeeded. A good friend has an e-commerce business in the jewelry space, and she worked with eCommerce Today on her email marketing. She initially met eCommerce Today when they cold-called her. She was impressed by their approach and decided to work with them. 

My friend was happy with most of eCommerce Today’s work, and the only negative feedback she gave me was that the design wasn’t on brand. When I started working with eCommerce Today, I told Stefan I would be very specific about the design and asked for someone with fashion design experience. 

Stefan understood and presented me with several options, he told me I could outsource the design to another company, and I told him I wanted eCommerce Today to manage the complete project and assign an appropriate designer. 

How much have you invested with them?

We invested $1,125 on this project with eCommerce Today. 

What is the status of this engagement?

We worked with eCommerce Design from February–March 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to eCommerce Today’s work, our overall sales and conversions increased. Users who used to abandon their carts are now making purchases, and I can attribute that to eCommerce Today’s work. 

Moreover, Denisa was great to work with. I asked eCommerce Today for someone with experience in fashion design because it was important to me. I was happy with Denisa’s design, and she was open to my feedback and available to make the requested changes. 

How did eCommerce Today perform from a project management standpoint?

eCommerce Today was very efficient in working within the timeframes they promised. The project’s timeline took longer than expected because it took me a while to send eCommerce Today my feedback, which was lengthy and quite specific. We communicated through email and Zoom calls. 

What did you find most impressive about them?

I was most impressed with eCommerce Today’s flexibility to work around the client’s needs and satisfy them. I had talked to other agencies in the past that were pretty inflexible; they stuck to their way of working. With eCommerce Today, Stefan was open to finding a solution that worked for both. For instance, he presented a business proposal, and I could honestly tell him it wasn’t what I was looking for on that stage. I’m planning to work with eCommerce Today on a project basis.  

I also appreciated that eCommerce Today gave us more than we paid for. Stefan guided me throughout the project and answered all my questions.

Are there any areas they could improve?

I can’t think of anything for eCommerce Today to improve. 

Do you have any advice for potential customers?

I recommend being clear with eCommerce Today about your needs and what works for your company. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a jewelry company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eCommerce Today?

I own an ordering company and a jewelry company. I needed a vendor that could develop two e-commerce websites, one for each of my companies.

SOLUTION

What was the scope of their involvement?

eCommerce Today has built a Shopify site from scratch for my jewelry business. They’ve also handled a complete revamp of my ordering company’s Shopify site, which involved synchronizing all of my posters and products on the catering machine shop line, effectively automating our processes. They’ve also produced videos for the two websites.

What is the team composition?

I’ve worked with five people from eCommerce Today.

How did you come to work with eCommerce Today?

I found eCommerce Today through a reviews and ratings platform.

How much have you invested with them?

I’ve spent around $5,000 so far.

What is the status of this engagement?

We started working together in February 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I do not have specific metrics yet, but I am very happy with the work that eCommerce Today has provided. They understood my budget constraints and worked within my budget.

How did eCommerce Today perform from a project management standpoint?

eCommerce Today has performed well in terms of project management. They communicate well. They are also understanding and easy to work with.

We typically communicate through Zoom calls.

What did you find most impressive about them?

I’m most impressed with eCommerce Today’s reliability and professionalism.

Are there any areas they could improve?

No, I don’t have any complaints.

Do you have any advice for potential customers?

Be very honest with them.

BACKGROUND

Introduce your business and what you do there.

I’m an artist, and I sell my artwork through my own online store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eCommerce Today?

I was ready to take my online store to the next level, which required updating and implementing marketing strategies. I also needed to update my SEO for images on my website and make sure that it was up to the industry standards. However, I didn’t have the tools or the time to educate myself on that, so I hired eCommerce Today.

SOLUTION

What was the scope of their involvement?

eCommerce Today has helped me implement the marketing strategies I needed to improve my store. Their services have included SEO, email marketing, and Google, Facebook, and Instagram advertising.

As for SEO, eCommerce Today initially did a very in-depth background check for keywords related to my industry, which included competitor research. Then, they reformatted my site to change its layout and how it loads. They’ve also educated me on it and reformatted a lot of my photos to make them SEO friendly. Probably, our next step will be implementing a blog to create SEO content.

What is the team composition?

At any given moment, I work with two people from eCommerce Today.

How did you come to work with eCommerce Today?

I found them through Shopify because they have a partnership program. When I launched the job offer, around five vendors messaged me. I did my due diligence, researched them, looked at their previous work, and read their reviews.

What made eCommerce Today stand out was that they were willing to do a FaceTime call with me — they set up a time to answer all of my questions and concerns. Not only did they have an incredible portfolio and excellent reviews, but they also were willing to communicate clearly from the start, which I really appreciated.

How much have you invested with them?

I’ve spent around $1,500 so far.

What is the status of this engagement?

We started working together in May 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

eCommerce Today’s work has been fantastic; they’ve elevated my entire website. Now, it looks much more professional and loads faster. Additionally, my industry is a very niche industry; I’m not selling products that people need all the time. Therefore, I was really impressed with the background check they did on mine and other artists’ sites.

How did eCommerce Today perform from a project management standpoint?

eCommerce Today has delivered work on time and even before deadlines. We communicate via email and Shopify’s platform, where they keep me updated about the project’s progress.

What did you find most impressive about them?

It is impressive how patient and reassuring eCommerce Today has been. This is all new to me, so granting someone access to my website, Facebook, and Google Analytics wasn’t easy because those platforms contain my personal information. Initially, I was really hesitant and worried about that, but they were very patient, kind, and willing to communicate face to face with me to discuss my concerns. They’ve made me feel like family, which I really appreciate.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Communication is key. Don’t be afraid to be vulnerable, ask silly questions, or request changes. eCommerce Today is very patient and willing to work with their clients to give them the best results.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Zipper, a motorcycle product company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eCommerce Today?

We needed help with website development.

SOLUTION

What was the scope of their involvement?

My previous website was built in Magento. After an initial research process and discussion with eCommerce Today, they proposed replacing it with a new Shopify-based site because it would be more suitable for my purpose. Then, they developed our website from scratch.

During the development process, eCommerce Today had to import manuals and other pieces of content from my old Magento site, which made it much more complicated than just starting from nothing. They also were in charge of solving many issues related to pricing, inventory, and more.

How did you come to work with eCommerce Today?

They were recommended by a customer.

How much have you invested with them?

We spent €3,000 (approximately $3,200 USD).

What is the status of this engagement?

We worked together from January–May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

eCommerce Today built a website that worked perfectly and met my requirements. After its recent launch at an auto show in Budapest, we got great feedback from customers who actually joined and created accounts. My friends were also satisfied with my new site.

How did eCommerce Today perform from a project management standpoint?

eCommerce Today’s project management was very easy. We communicated and understood each other very well, using email, phone calls, and meetings as communication channels.

What did you find most impressive about them?

eCommerce Today did exactly what they said they would.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

It’s very important to listen to their recommendations; they’re honest about what they can and can’t do.