eCommerce Today - Shopify Plus Agency

BACKGROUND

Please describe your company and your position there.

I am marketing director for a large retailer with online and offline business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eCommerce Today, and what were your goals?

Our website was on a Magento platform and needed to be changed to Shopify. We had to deliver the project in a short period of time with maximum results, which we did.

SOLUTION

How did you select this vendor and what were the deciding factors?

The reviews we got from online research and also Shopify support. then, by the quality of the people involved.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a clear plan, with clear steps which we discussed in an agile way, in a weekly call. We've had several parties involved in this project, and they've dealt with all of them in a clear and agile way.

How many people from the vendor's team worked with you, and what were their positions?

I have worked with 2 people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is still early, but we see increase in traffic and great feedback about user experience and also website moving faster.

Describe their project management style, including communication tools and timeliness.

Weekly meetings, additional calls if there were urgent matters and emails.

What did you find most impressive or unique about this company?

The professionalism, the ease of understanding the issues we had, and the experience.

Are there any areas for improvement or something they could have done differently?

Not that I know of.

BACKGROUND

Please describe your company and position.

I am an Employee of Vitalitylab.ro

Describe what your company does in a single sentence.

Ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today - Shopify Plus Agency to accomplish?

• Website Optimization & Email Marketing Automation Fundamentals

SOLUTION

How did you find eCommerce Today - Shopify Plus Agency?

Online Search

Why did you select eCommerce Today - Shopify Plus Agency over others?

• High ratings
• Pricing fit our budget

How many teammates from eCommerce Today - Shopify Plus Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assisted with the full re-launch of the website using a Shopify theme strategically selected to align with our niche and target audience.

Optimized key pages including homepage, product pages, collection pages, and blog to improve user experience, conversion flow, and brand consistency.

Implemented and configured Klaviyo email marketing automations, including essential flows (welcome series, abandoned cart, post-purchase), ensuring proper segmentation and integration with Shopify.

Delivered the project in full alignment with the brand guidelines, maintaining visual identity, tone of voice, and overall positioning.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website successfully re-launched with zero downtime and full operational functionality across all integrations.
Stabilized and optimized checkout flow, ensuring error-free transactions post-launch.
Deployment of automated email marketing flows covering new customers, abandoned cart, post-purchase, and repeat purchase lifecycle stages.
Increased automation coverage across the customer journey, reducing manual intervention and improving retention capability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well-structured and professional throughout the engagement. Deliverables were completed on time, and communication was clear and consistent.

They were responsive to feedback and adaptable when project requirements evolved mid-way, accommodating changes efficiently without impacting overall timelines.

What was your primary form of communication with eCommerce Today - Shopify Plus Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their in-depth expertise in Shopify and complete confidence across all aspects of the platform.

They demonstrated a strong understanding of both front- and backend functionality, providing clear solutions without hesitation and ensuring every challenge was addressed efficiently.

Are there any areas for improvement or something eCommerce Today - Shopify Plus Agency could have done differently?

None that I can think of

BACKGROUND

Please describe your company and position.

I am the Sales & Marketing of Holiv Ecoplant SRL

Describe what your company does in a single sentence.

Sells organic products from hazelnuts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today - Shopify Plus Agency to accomplish?

• Email Automation Marketing Setup

SOLUTION

How did you find eCommerce Today - Shopify Plus Agency?

They contacted us.

Why did you select eCommerce Today - Shopify Plus Agency over others?

Pricing fit our budget

How many teammates from eCommerce Today - Shopify Plus Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deliverables

● Create a blueprint completely tailored to the needs of the business

● Create additional emails and optimize the content, as follows:

1. Welcome Flow – requires 3 emails, with content and delays adjusted.

2. Product Abandon & Site Abandon – optimize messages and sending times.

3. Cart Abandon – we recommend adding a third email and adjusting the sending times (currently, some messages are delivered in the middle of the night).

4. New Customer Flow – currently missing; we propose implementing 4 emails to strengthen the relationship with customers and stimulate the second order.

5. Price Alert Flow with 2 emails.

Also, all existing emails can be improved by optimizing images and a more attractive design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Email marketing automation means automatically sending emails to website visitors based on actions they have taken, with several goals:

● Capturing email addresses

● Bringing visitors back to your website

● Increasing the average number of orders per customer

● Growing your email subscriber base

● Improving your domain reputation to get more email opens when sending traditional newsletters

This is an important step in today’s world because paid traffic is so expensive. Email marketing automation will optimize your conversion rate and directly increase your sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team Structure:

1. Project Manager

The Project Manager is the primary point of contact throughout the project, and is responsible for: ● Communication Excellence: Responding promptly to your emails and questions.

● Coordination: Managing internal teams—Shopify experts, email marketers, SEO specialists—and ensuring that all tasks align with the project timeline.

● Project Updates: Providing regular updates on progress, milestones, and any relevant developments.

● Meeting Attendance: Involving in all scheduled calls and meetings to discuss the status of the project and address any concerns.

2. Project Director

A senior team member with extensive experience, the Project Director will:

● Strategic Oversight: Overseeing the project to ensure it aligns with your business objectives and our quality standards.

● Expert Guidance: Participate in complex discussions, providing insights and solutions to advanced challenges.

● Back-up Support: Serves as a backup to the Project Manager during periods of absence, such as days off or sick leave.

● Direction and Clarity: Provides strategic direction to the team, ensuring clarity on project objectives and deliverables.

The team mentioned above will not only bring their individual skills and expertise, but will also leverage our extensive internal resources from various specialized departments. These include:

● Shopify Experts: Our experienced professionals who excel in building and optimizing e-commerce platforms using Shopify. They will ensure that your site is robust, scalable, and tailored to your specific needs.

● Email Marketing Professionals: Experts who will design and implement effective email campaigns to engage customers, increase retention, and drive sales.

● UX/Graphic Design Team: Talented designers, dedicated to creating an intuitive user experience and attractive visual graphics that resonate with your target audience.

What was your primary form of communication with eCommerce Today - Shopify Plus Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

eCommerce Today - Shopify Plus Agency is an agency built on medium and long-term relationships.

Are there any areas for improvement or something eCommerce Today - Shopify Plus Agency could have done differently?

Better Copywriting and better Banner Design.

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of Abitare CG (Allmountain.ro)

Describe what your company does in a single sentence.

Represented by Abitare CG SRL, allmountain.ro is your trusted destination for professional gear and apparel designed for a wide range of outdoor activities. We are the exclusive importer and official distributor in Romania of renowned brands such as THE NORTH FACE, PATAGONIA, ALTRA, ATOMIC, SCOTT, OLANG, and SMARTWOOL. With physical stores located in key cities like Brașov, Bucharest, and Cluj, and a user-friendly online platform, allmountain.ro brings you premium products and top-quality services wherever you are.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Solid knowledge in e-commerce
• Experience in data migration
• A responsive andwell-prepared team with proven expertise in similar projects

SOLUTION

How did you find eCommerce Today?

Online Search

Why did you select eCommerce Today over others?

High ratings

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Summary – allmountain.ro
Project goal:
Migration of allmountain.ro to Shopify, including full website development, integration of key apps, business and logistics settings, internal team training, SEO implementation, and automated email marketing campaigns.

 
Milestone 1: Product Migration
Migration of all product data from the previous platform to Shopify.
 
Milestone 2: Shopify Website Development
Brand and competitor research.
Shopify theme selection, installation, and setup.
Logo/favicon optimization and general theme settings.
Main menu creation, header/footer structure, and navigation elements.
Homepage, collection page, and product page design (including size chart and pickup in store).
Policy and terms implementation (with client approval).
Static page templates (About Us, Contact, etc.).
Blog activation and migration of existing article.
Google Analytics & Search Console connection, app installation (Wishlist, Reviews, Size Chart, etc.).
Sales channel connection (Google, Facebook).
Graphic design and content creation (up to 16 hours).
Site launch and 1-week post-launch support.
Theme translations.
 
Milestone 3: Shopify Settings
Shipping setup and integration with Fancourier, GLS (Xconnector), and Sameday (Easybox).
Payment setup (approved Shopify processors and COD).
Basic customizations for checkout and transactional emails.
Shopify – Neomanager integration (via FamShop).
Advanced customer account with Google/Facebook login.
 
Milestone 4: Workshops and Training (10 hours)
Training sessions for the Allmountain team on Shopify backend, order processing, order routing, and functionalities.
Questions organized in a Google Sheet and addressed via 30–60-minute screen-sharing calls.
 
Milestone 5: SEO
301 redirects for all products, categories, and top 1000 landing pages.
Google Search Console connection and sitemap submission.
 
Milestone 6: Email Automation Fundamentals
Klaviyo account setup, app installation, and configuration.
Template creation and translation.
Marketing automation setup:

New subscriber flow (3–4 emails + popups),
Site abandonment (1 email),
Browse abandonment (2 emails),
Cart abandonment (3 emails),
New customer flow (3–4 emails),
Post-purchase UGC (1–3 emails),
Checkout abandonment (3 emails).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project included the complete setup of the Shopify site with custom design, optimized structure, and integration of essential third-party applications for an efficient user experience. Additionally, automated email marketing flows were implemented, and continuous post-launch support was provided to ensure the platform’s optimal performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly professional and well-organized. They consistently delivered milestones on time and maintained clear, proactive communication throughout the process. The team was responsive and attentive to our needs, approaching every challenge with openness and a solution-oriented mindset, ensuring that any issues were quickly addressed and resolved efficiently.

What was your primary form of communication with eCommerce Today?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The professionalism and experience of the team, along with the strong organizational culture and the efficient management and distribution of tasks, were the most remarkable and distinctive aspects of this company.

Are there any areas for improvement or something eCommerce Today could have done differently?

I would improve better communication and direct understanding with the developers and the team handling the database to fully grasp its structure. Also, a thorough final testing and validation before performing bulk data migration would be essential.

BACKGROUND

Please describe your company and position.

I am the CEO of All Above Boutique SRL

Describe what your company does in a single sentence.

We design and sell stylish, high-quality women’s clothing made from natural and blended fabrics, combining European elegance with global craftsmanship.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Integrating Klaviyo for advanced email marketing and customer segmentation.

SOLUTION

How did you find eCommerce Today?

Online Search

Why did you select eCommerce Today over others?

High ratings

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The objective is to integrate Klaviyo with our eCommerce platform to enable automated email marketing and advanced customer segmentation.

Key deliverables include:

Connecting Klaviyo with our Shopify store (or other eCommerce platform)
Syncing customer data, order history, and website activity
Setting up basic email flows (welcome series, cart abandonment, post-purchase)
Creating a custom email template aligned with our brand identity
Verifying domain and setting up proper email authentication (SPF, DKIM, DMARC)
Ensuring GDPR compliance and proper opt-in configuration
Training on how to use Klaviyo for segmentation, campaigns, and analytics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 38% increase in email-driven revenue within the first 30 days
• 25% growth in subscriber list through optimized signup forms
• Open rate improved from 18% to 34% with targeted segmentation
• Abandoned cart flow recovered over 15% of lost sales
• Welcome flow generated a 41% conversion rate
• Achieved 100% deliverability after email authentication setup

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was extremely impressed with their project management. Everything was delivered on time, with clear communication at every step. They were highly responsive to my needs, adapted quickly to feedback, and made the entire process smooth and stress-free. I truly felt supported and understood throughout the project — a fantastic experience from start to finish.

What was your primary form of communication with eCommerce Today?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me the most was their professionalism and attention to detail. They didn’t just deliver a service — they brought strategic thinking, clear structure, and genuine dedication to helping my business grow. Everything felt polished, well-organized, and expertly handled from day one.

Are there any areas for improvement or something eCommerce Today could have done differently?

So far, there’s nothing I would change — the experience has been excellent. We’re now starting a new project together focused on Google and Meta Ads, and I’m excited to continue collaborating with such a reliable and skilled team.

BACKGROUND

Please describe your company and position.

I am the CEO of Inevo SRL

Describe what your company does in a single sentence.

We are an e-commerce company specialized in baby products, operating Babyneeds.ro.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• implement automated email marketing flows
• improving customer retention
• increasing engagement

SOLUTION

How did you find eCommerce Today?

Referral

Why did you select eCommerce Today over others?

• Close to my geographic location
• Good value for cost
• Referred to me

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included auditing our existing email communication and designing a series of automated email flows tailored to different stages of the customer journey (e.g. welcome, cart abandonment, post-purchase, win-back). eCommerce Today handled the strategy, content structure, and implementation in our email marketing platform. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although the implementation is still recent, we’ve already seen a noticeable improvement in email engagement metrics, such as open and click-through rates.

We expect further improvements in customer retention and overall email ROI in the coming months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and well-organized. They delivered all items on time and kept us informed throughout the process. Communication was prompt and efficient, and they were flexible in adapting to our feedback and internal timelines. Overall, they were proactive and responsive to our needs."

What was your primary form of communication with eCommerce Today?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to quickly understand our business model and translate it into effective, tailored email flows.

Are there any areas for improvement or something eCommerce Today could have done differently?

Overall, the collaboration went very well. If there’s one area for improvement, it might be to offer more proactive suggestions based on performance data once the flows are live. Ongoing optimization could add even more value to the service.

BACKGROUND

Please describe your company and position.

I am the Owner of The Juice Factory

Describe what your company does in a single sentence.

Juiceit prepares fresh, cold-pressed juices and plant-based meals, delivered the next day to your door. Everything is designed to support your health, without compromising on taste or quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Helped to migrate website www.juiceit.ro to a new Shopify theme, making the transition smooth and efficient.

SOLUTION

How did you find eCommerce Today?

Referral

Why did you select eCommerce Today over others?

• Good value for cost
• Company values aligned

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand and competitor research
Migration to a new Shopify theme, including setup and customization
Design and development of key pages: homepage, collection, product, and static content pages
Creation of custom templates for specific product collections
Basic graphic design and content support
Integration checks with essential tools like Google Analytics and Search Console
Setup of key app functionalities such as reviews and loyalty features

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a modern, fully functional website with improved user experience and enhanced features. These updates contributed to a higher conversion rate, reflecting clear progress and success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team showed great proactivity, responded promptly to all my needs, and delivered the project on time. Despite the launch date overlapping with the winter holidays, they ensured continuity by having other team members step in and take over tasks as needed. Their project management was reliable and well-coordinated.

What was your primary form of communication with eCommerce Today?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their ability to come up with cost-effective solutions without compromising on quality. They understood my needs and found smart, efficient ways to achieve the desired results within budget.

Are there any areas for improvement or something eCommerce Today could have done differently?

Overall, I was very satisfied with the collaboration. Like in any project, there’s always room for small improvements in communication, but nothing that impacted the final result. The team was responsive and solution-oriented throughout.

BACKGROUND

Please describe your company and position.

I am the CEO of The Jewel Heart

Describe what your company does in a single sentence.

Selling jewelry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Email Marketing

SOLUTION

How did you find eCommerce Today?

Online Search

Why did you select eCommerce Today over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with this company to implement an effective email marketing strategy for my brand, The Jewel Heart. The project included:

Designing and creating templates for newsletters.
Setting up automated campaigns (e.g., welcome emails, abandoned cart reminders).
Segmenting the database for personalized messaging.
Analyzing campaign performance and optimizing based on results.
Key Deliverables:

Attractive, conversion-optimized templates.
Functional automation for various email scenarios.
Detailed reports on open rates, clicks, and conversions.
The collaboration was efficient, and the service provided was high-quality, positively impacting our marketing strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The email marketing project delivered significant improvements in our customer engagement and sales metrics. Key outcomes included:

Increased Open Rates: Achieved a 25% improvement in email open rates compared to previous campaigns.
Higher Click-Through Rates: Boosted click-through rates by 30%, leading to more traffic to our website.
Improved Conversion Rates: Enhanced the email-driven conversion rate by 15%, resulting in increased sales.
Customer Retention: Automated workflows helped improve customer retention rates by re-engaging past customers.
Revenue Growth: Email campaigns contributed to a 20% increase in overall revenue during the campaign period.
The measurable results clearly demonstrated the effectiveness of their strategy and its positive impact on our brand’s growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they did.

What was your primary form of communication with eCommerce Today?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company’s exceptional responsiveness and personalized approach stood out during our collaboration. They promptly addressed our specific needs, tailoring their services to align seamlessly with The Jewel Heart's brand identity. Their commitment to understanding our unique requirements and delivering customized solutions was truly impressive.

Are there any areas for improvement or something eCommerce Today could have done differently?

No! Everything was as expected

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Velert, an e-commerce company in the sports industry. We sell sports gear.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eCommerce Today?

We needed help with our Shopify store, specifically with navigation, email marketing, and product insertion. We were working with another company, but we weren’t happy with their work.

SOLUTION

What was the scope of their involvement?

eCommerce Today has been helping us with our Shopify store. They’ve been working on our email marketing, reminding customers to buy products they’ve looked at. The team has also set up an additional discount for customers who order a certain amount of products.

eCommerce Today has created email templates for us and uses an app from Shopify. They’ve automated the emails and prepared newsletters as well.

What is the team composition?

I work with four people from eCommerce Today, including Anita, Andreea, and Valentina. 

How did you come to work with eCommerce Today?

I found them by making a request to Shopify, searching for an expert that met my expectations. I received many offers, but the one from eCommerce Today made me think about collaborating with them. We started on a small basis and later decided to invest more with them.

How much have you invested with them?

We spend around $12,000 per year.

What is the status of this engagement?

We started working together in June 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our email marketing and newsletter marketing are going really well, and we’re getting more conversions. Moreover, the whole team from eCommerce Today is really good. 

How did eCommerce Today perform from a project management standpoint?

Their project management is really good. They always meet my expectations as I communicate them to the team, so I'll continue working with them. We communicate almost daily by email.

What did you find most impressive about them?

eCommerce Today is very professional and has a deep knowledge of Shopify. Their pricing is also really good.

Are there any areas they could improve?

It would be nice if they could enlarge their knowledge regarding social media.

Do you have any advice for potential customers?

If you’re looking for a professional company with deep knowledge of Shopify and are looking for a serious partner, I definitely suggest working with eCommerce Today.

BACKGROUND

Please describe your company and position.

I am the DPM of Global Telesat Communications Ltd

Describe what your company does in a single sentence.

Satellite Comunication Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Email Automation
• Ecommerce Support
• Google Analytics

SOLUTION

How did you find eCommerce Today?

shopify

Why did you select eCommerce Today over others?

• High ratings
• Pricing fit our budget

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Approached Ecommerce today to introduce email automation to our websites, after an initial call with Stephan (Who was very informative on the subject), we agreed a plan to introduce this to one of our websites, the team did a great job and we quickly signed up the team to provide regular marketing support across all of our websites.

Valentina and the team take the time to understand what you are trying to achieve as a business and then offer expert strategies on how you can achieve your business goals through digital marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw an increase in conversion imediatly as predicted

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team kept us informed at every stage of the process and advised on what the next steps would be.

Valentina and the team provided great service and communication.

What was your primary form of communication with eCommerce Today?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ecommerce Todays ability to listen, understand and deliver above and beyond what is required is refreshing

Are there any areas for improvement or something eCommerce Today could have done differently?

Not everything has been perfect but mistakes are quickly rectified and solutions put in place