eCommerce Today

BACKGROUND

Please describe your company and your position there.

I am marketing director for a large retailer with online and offline business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eCommerce Today, and what were your goals?

Our website was on a Magento platform and needed to be changed to Shopify. We had to deliver the project in a short period of time with maximum results, which we did.

SOLUTION

How did you select this vendor and what were the deciding factors?

The reviews we got from online research and also Shopify support. then, by the quality of the people involved.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a clear plan, with clear steps which we discussed in an agile way, in a weekly call. We've had several parties involved in this project, and they've dealt with all of them in a clear and agile way.

How many people from the vendor's team worked with you, and what were their positions?

I have worked with 2 people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is still early, but we see increase in traffic and great feedback about user experience and also website moving faster.

Describe their project management style, including communication tools and timeliness.

Weekly meetings, additional calls if there were urgent matters and emails.

What did you find most impressive or unique about this company?

The professionalism, the ease of understanding the issues we had, and the experience.

Are there any areas for improvement or something they could have done differently?

Not that I know of.

BACKGROUND

Please describe your company and position.

I am the Owner of The Juice Factory

Describe what your company does in a single sentence.

Juiceit prepares fresh, cold-pressed juices and plant-based meals, delivered the next day to your door. Everything is designed to support your health, without compromising on taste or quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Helped to migrate website www.juiceit.ro to a new Shopify theme, making the transition smooth and efficient.

SOLUTION

How did you find eCommerce Today?

Referral

Why did you select eCommerce Today over others?

• Good value for cost
• Company values aligned

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand and competitor research
Migration to a new Shopify theme, including setup and customization
Design and development of key pages: homepage, collection, product, and static content pages
Creation of custom templates for specific product collections
Basic graphic design and content support
Integration checks with essential tools like Google Analytics and Search Console
Setup of key app functionalities such as reviews and loyalty features

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a modern, fully functional website with improved user experience and enhanced features. These updates contributed to a higher conversion rate, reflecting clear progress and success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team showed great proactivity, responded promptly to all my needs, and delivered the project on time. Despite the launch date overlapping with the winter holidays, they ensured continuity by having other team members step in and take over tasks as needed. Their project management was reliable and well-coordinated.

What was your primary form of communication with eCommerce Today?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their ability to come up with cost-effective solutions without compromising on quality. They understood my needs and found smart, efficient ways to achieve the desired results within budget.

Are there any areas for improvement or something eCommerce Today could have done differently?

Overall, I was very satisfied with the collaboration. Like in any project, there’s always room for small improvements in communication, but nothing that impacted the final result. The team was responsive and solution-oriented throughout.

BACKGROUND

Please describe your company and position.

I am the CEO of The Jewel Heart

Describe what your company does in a single sentence.

Selling jewelry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Email Marketing

SOLUTION

How did you find eCommerce Today?

Online Search

Why did you select eCommerce Today over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with this company to implement an effective email marketing strategy for my brand, The Jewel Heart. The project included:

Designing and creating templates for newsletters.
Setting up automated campaigns (e.g., welcome emails, abandoned cart reminders).
Segmenting the database for personalized messaging.
Analyzing campaign performance and optimizing based on results.
Key Deliverables:

Attractive, conversion-optimized templates.
Functional automation for various email scenarios.
Detailed reports on open rates, clicks, and conversions.
The collaboration was efficient, and the service provided was high-quality, positively impacting our marketing strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The email marketing project delivered significant improvements in our customer engagement and sales metrics. Key outcomes included:

Increased Open Rates: Achieved a 25% improvement in email open rates compared to previous campaigns.
Higher Click-Through Rates: Boosted click-through rates by 30%, leading to more traffic to our website.
Improved Conversion Rates: Enhanced the email-driven conversion rate by 15%, resulting in increased sales.
Customer Retention: Automated workflows helped improve customer retention rates by re-engaging past customers.
Revenue Growth: Email campaigns contributed to a 20% increase in overall revenue during the campaign period.
The measurable results clearly demonstrated the effectiveness of their strategy and its positive impact on our brand’s growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they did.

What was your primary form of communication with eCommerce Today?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company’s exceptional responsiveness and personalized approach stood out during our collaboration. They promptly addressed our specific needs, tailoring their services to align seamlessly with The Jewel Heart's brand identity. Their commitment to understanding our unique requirements and delivering customized solutions was truly impressive.

Are there any areas for improvement or something eCommerce Today could have done differently?

No! Everything was as expected

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Velert, an e-commerce company in the sports industry. We sell sports gear.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eCommerce Today?

We needed help with our Shopify store, specifically with navigation, email marketing, and product insertion. We were working with another company, but we weren’t happy with their work.

SOLUTION

What was the scope of their involvement?

eCommerce Today has been helping us with our Shopify store. They’ve been working on our email marketing, reminding customers to buy products they’ve looked at. The team has also set up an additional discount for customers who order a certain amount of products.

eCommerce Today has created email templates for us and uses an app from Shopify. They’ve automated the emails and prepared newsletters as well.

What is the team composition?

I work with four people from eCommerce Today, including Anita, Andreea, and Valentina. 

How did you come to work with eCommerce Today?

I found them by making a request to Shopify, searching for an expert that met my expectations. I received many offers, but the one from eCommerce Today made me think about collaborating with them. We started on a small basis and later decided to invest more with them.

How much have you invested with them?

We spend around $12,000 per year.

What is the status of this engagement?

We started working together in June 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our email marketing and newsletter marketing are going really well, and we’re getting more conversions. Moreover, the whole team from eCommerce Today is really good. 

How did eCommerce Today perform from a project management standpoint?

Their project management is really good. They always meet my expectations as I communicate them to the team, so I'll continue working with them. We communicate almost daily by email.

What did you find most impressive about them?

eCommerce Today is very professional and has a deep knowledge of Shopify. Their pricing is also really good.

Are there any areas they could improve?

It would be nice if they could enlarge their knowledge regarding social media.

Do you have any advice for potential customers?

If you’re looking for a professional company with deep knowledge of Shopify and are looking for a serious partner, I definitely suggest working with eCommerce Today.

BACKGROUND

Please describe your company and position.

I am the DPM of Global Telesat Communications Ltd

Describe what your company does in a single sentence.

Satellite Comunication Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Email Automation
• Ecommerce Support
• Google Analytics

SOLUTION

How did you find eCommerce Today?

shopify

Why did you select eCommerce Today over others?

• High ratings
• Pricing fit our budget

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Approached Ecommerce today to introduce email automation to our websites, after an initial call with Stephan (Who was very informative on the subject), we agreed a plan to introduce this to one of our websites, the team did a great job and we quickly signed up the team to provide regular marketing support across all of our websites.

Valentina and the team take the time to understand what you are trying to achieve as a business and then offer expert strategies on how you can achieve your business goals through digital marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw an increase in conversion imediatly as predicted

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team kept us informed at every stage of the process and advised on what the next steps would be.

Valentina and the team provided great service and communication.

What was your primary form of communication with eCommerce Today?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ecommerce Todays ability to listen, understand and deliver above and beyond what is required is refreshing

Are there any areas for improvement or something eCommerce Today could have done differently?

Not everything has been perfect but mistakes are quickly rectified and solutions put in place

BACKGROUND

Please describe your company and position.

I am the CEO of INVATA INTELIGENT SRL

Describe what your company does in a single sentence.

Sale of educational items for students.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Website modification and improvement
• Email Marketing
• SEO

SOLUTION

How did you find eCommerce Today?

Online Search

Why did you select eCommerce Today over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from eCommerce Today were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was to optimize and improve the website as well as its functionality, including automating various features such as a chatbot. Additionally, it involved creating an automated email marketing funnel aimed at conversion and improving communication with customers. Last but not least, SEO was implemented to help the website rank higher in relevant searches.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First of all, the time spent by users on the site has increased, the conversion rate is higher, and the cart value has also gone up. Communication is much easier now thanks to the implementations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was perfect and professional. I always received responses extremely quickly and comprehensively. The execution time for the implementations was even faster than estimated, and the eCommerce team paid close attention to every detail, combining our wishes with functionality.

What was your primary form of communication with eCommerce Today?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I can say that eCommerce is one of the few companies that truly gets involved in their projects. Most importantly, they pay great attention to detail and are very receptive to information. They always look for the best solutions and communicate them in detail, so you are fully aware of what's happening on the site and the impact these changes bring. Additionally, no matter the questions, uncertainties, or curiosities you may have, eCommerce always responds and explains with the utmost warmth.

Are there any areas for improvement or something eCommerce Today could have done differently?

Honestly, I don't know if there's anything that needs improvement, as they are always up-to-date with the eCommerce field. Throughout the entire collaboration, I never had any doubts or felt like something wasn't done right. Simply put, they are the best.

BACKGROUND

Please describe your company and position.

I am an executive of Bioshops SRL

Describe what your company does in a single sentence.

Bioshops specializes in offering a wide range of organic products, including food, cosmetics, and household items, dedicated to promoting a healthier and eco-friendly lifestyle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Building the website
• Creating the email marketing flows

SOLUTION

How did you find eCommerce Today?

Online Search

Why did you select eCommerce Today over others?

High ratings

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building the Website in Shopify:

• Brand and Competitor Research + Project Preparation
• Research, selection, installation, and activation of a Shopify theme
• Optimization and addition of logo/favicon
• Theme settings configuration
• Building the main menu 
• Defining and implementing the structure of the header and footer along with the navigation elements
• Building and designing the homepage 
• Building and designing the collection page 
• Building and designing the product page 
• Implementation of the site's policies and terms 
• Building and designing static page templates - about us, contact, etc. (with text and graphic elements from the client)
• Connection to Google Analytics, Google Search Console
• Installation and configuration of necessary apps (Reviews, Wishlist, Chat)
• Installation and configuration of sales channels 
• Graphic design and content creation as needed 
• Site launch

Configuring Shopify Settings:

• Shipping
• Payments
• Transactional emails
• Stock sync app

Email Automation Fundamentals:

• Capturing email addresses
• Bringing visitors back to the website
• Increasing the average number of orders per customer
• Increasing the email subscriber database
• Improving domain reputation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of milestones as per the agreed timeline
• Website functionality and usability
• Email marketing flows set up
• Initial technical performance
• Training

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The collaboration with Ecommerce Today was excellent, and the outcome the same. 
• Communication was a strong point; we received regular updates and quick responses to our questions and feedback.
• They delivered every milestone on time. Their team was always responsive and attentive to our needs, making the process smooth and collaborative.

What was your primary form of communication with eCommerce Today?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and a deep understanding of e-commerce principles were terrific; also their technical expertise, excellent project management

Are there any areas for improvement or something eCommerce Today could have done differently?

All went well. Nothing to add. 

BACKGROUND

Introduce your business and what you do there.

I'm the general manager of Muscle Shop, a sports nutrition importer and distributor. We have an online retail platform called Gym Stack.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eCommerce Today?

We've been industry for a long time. Our website was built in 2017, and after the COVID-19 pandemic in 2020, we focused a lot on online sales. From that point on, we made a lot of changes to our website, including migrating to Shopify in 2022.

We decided to move to Shopify due to the numerous opportunities the platform offers, including many apps and other integration capabilities. Unfortunately, we hired a different company to do this migration process, and things didn't work out the way we wanted.

Our goal for that project was to migrate our e-commerce site to Shopify and make it mobile-responsive in an efficient way. However, we didn't know this agency's past work, and we ultimately had to get rid of them very quickly because they weren't professional.

After that, we managed our website ourselves for a while, but we felt the need to grow and explore what Shopify could offer beyond what we were getting from it. Thus, I started searching for a new agency that could help us bring our site on the right path and keep it updated.

We wanted this agency to manage our website like a real Shopify website and online store, looking after the UX and everything else needed to grow it and improve its traffic.

SOLUTION

What was the scope of their involvement?

eCommerce Today has helped me manage and keep updated my Shopify e-commerce store. Their team handles everything related to my site, including newsletters, the website theme, and the Shopify add-ons. Basically, they do everything implied in running a Shopify website.

When eCommerce Today joined, our website's theme was terrible and very messy, so we had a lot of challenges in that regard. Therefore, they had to change the theme and layout to make it faster. The main improvement that they've made has been revamping its menu to help users find products and product categories very efficiently.

What is the team composition?

On a daily basis, I work with Adrian (E-Commerce Specialist), who is our account manager, and Paul (Director of Projects). I've also worked directly with Stefan (Founder & CEO).

How did you come to work with eCommerce Today?

After doing some research, we ended up finding eCommerce Today. I attended a very big Shopify meeting in my country and realized that there were the professionals I wanted to work with. Among the speakers who presented that day, I met Stefan.

Stefan was the only one to truly catch my attention during his meeting because he really knew what he was talking about. He was also very prepared and professional, so I felt that I wanted to work with him no matter the cost.

After the meeting, I contacted eCommerce Today, and they were very quick to respond and thank me for contacting them. That was how we started our collaboration.

How much have you invested with them?

We pay them €1,500 (approximately $1,600 USD) per month. This is a monthly plan that includes a set number of hours. Initially, when we had a lot to do to our website, we paid them a higher amount, but when we got to the point of getting the things where they should be, we switched to a lower payment plan because we would require fewer work hours per month.

What is the status of this engagement?

We signed the contract in April 2024 and started working with eCommerce Today around May 2024. Our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a huge impact from working with eCommerce Today. From the start, they've dived deep into our website to assess the integrations we were using before, how much they cost, and what we needed to remove. They've also removed integrations that made our website slower and affected its performance and speed.

In addition to that, eCommerce Today has improved the UX and the way customers find the products they want to buy from us. They've even implemented a feature where the website suggest products for the customers to buy.

Before working with eCommerce Today, our newsletters were terrible; no one opened them, and they ended up as spam. However, the team has taken care of that. They've taken our list of contacts and implemented email marketing rules. We used to have about 60,000 contacts on that list, but after implementing the new rules, we ended up with less than half the number.

eCommerce Today has taught us that sending emails to all those contacts is of no value if they don't open them. Instead, they've created a better email automation flow using Klaviyo, which has resulted in better newsletter conversions.

How did eCommerce Today perform from a project management standpoint?

eCommerce Today has worked very well for us, and they've been faster than promised. I've worked with other SEO and PPC agencies, and I've constantly had to follow up to see when things would be done and ask why things aren't working. However, working with eCommerce Today is completely different. Adrian is constantly asking for my opinion and feedback, as well as constantly requesting information.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Adrian. He's the one in charge of doing almost all the work on the executive side. He's very focused. We exchange emails daily, and I always feel like he's a member of my team.

What did you find most impressive about them?

I would be very satisfied if my competitors didn't use eCommerce Today. They're a very powerful tool to use, and they're great in what they do. I haven't had this experience working with anyone else. Additionally, their team is very professional. They're doing work at all times and constantly come up with something new for the website.

Still, what I appreciate the most about eCommerce Today is that they're very frank. For example, whenever we request something, they tell us if it's not time to do that yet and whether it would result in losing money. Other companies simply do what their clients ask for.

Are there any areas they could improve?

We're a company with very good revenue in the nutrition industry, but we're not a very big company. There are only six members on my team, so we're working on multiple things at the same time. My constructed time doesn't allow me to be on my laptop at all times, and it's easier for me to communicate over WhatsApp with my colleagues.

However, eCommerce Today only communicates via email or Google Meet video calls, which is very professional of them. Still, if I could change something, I wish we could collaborate via WhatsApp or phone calls so that it would be easier for me.

Do you have any advice for future clients of theirs?

Be patient with them and let them work so that they can bring you the best solution for your website. Initially, they asked for my opinion, and I told them that I wanted to hear their recommendation. You'll see that they're professionals who have been doing this for a long time, so they'll provide useful recommendations. Therefore, don't go to them wanting to do things your way and having the idea that you know better — leave it to the professionals.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Eledur

Describe what your company does in a single sentence.

Online store for home and decor products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eCommerce Today to accomplish?

• Increase speed of website
• New website design
• Email Marketing

SOLUTION

How did you find eCommerce Today?

Online Search

Why did you select eCommerce Today over others?

• High ratings
• Pricing fit our budget

How many teammates from eCommerce Today were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Competitor Analysis, Theme & Apps Research 
• Install New Theme version or new theme 
• Configure Theme Settings 
• Optimize and implement Logo and Favicon 
• Build and implement Homepage on new theme version 
• Build and implement Collection Page Layout on new theme version 
• Build and implement Product Page Layout on new theme version 
• Go through Google Analytics, Google Search Console, Bing Webmaster Tools 
• Add and configure Google Merchant 
• Build/adapt custom pages to the new theme (About us, Benefits, etc)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The suggestions for redesigning the website were successful, the site is more user-friendly, quicker to use and visually more captivating

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always very quick to respond, most of the time it took less than one day to answer. The proposed dates were always met.

What was your primary form of communication with eCommerce Today?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with the ease of communication between us and the team.

Are there any areas for improvement or something eCommerce Today could have done differently?

Overall we are satisfied with their work, both parties listened to their opinions and there was always consensus on the decision.