Disrupt Minds

BACKGROUND

Please describe your company and position.

I am the President - Marketing & Communications of Narrative Ghostwriting

Describe what your company does in a single sentence.

Ghostwriting & Book Marketing Firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disrupt Minds to accomplish?   

• PR & Communications
• Branding

SOLUTION

How did you find Disrupt Minds?

Referral

Why did you select Disrupt Minds over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding Strategy Development
Brand Identity Creation: Define a unique brand identity, including brand voice, visual style, and positioning.
Logo and Visual Assets: Design or refine the logo, color palette, typography, and other visual elements to align with the brand’s mission and target audience.
Brand Messaging: Craft a clear, consistent messaging framework that communicates the brand’s values, expertise in narrative ghostwriting, and unique offerings.
2. Public Relations (PR) Strategy
Media Outreach: Develop a media strategy to secure press coverage in industry publications, literary journals, and relevant blogs.
Press Kit Creation: Prepare a professional press kit that includes company background, bios of key team members, services offered, and success stories or case studies.
Pitching to Journalists & Influencers: Build and maintain relationships with journalists, bloggers, and influencers to ensure consistent media coverage and brand visibility.
Press Releases: Write and distribute press releases for key announcements, such as new projects, partnerships, or achievements.
3. Content Creation & Thought Leadership
Ghostwriter Spotlights: Develop content highlighting the ghostwriters’ expertise and storytelling ability, positioning them as thought leaders in the literary space.
Blogs & Articles: Produce high-quality content around the art of narrative ghostwriting, trends in the literary world, and success stories.
Guest Contributions: Secure opportunities for the client to contribute guest articles or interviews on prominent platforms to increase brand exposure.
4. Digital & Social Media Strategy
Social Media Optimization: Review and optimize existing social media profiles for consistency with the brand identity and messaging.
Content Calendar: Develop a content calendar that includes promotional posts, client success stories, behind-the-scenes content, and literary tips.
Community Engagement: Increase engagement with relevant social media communities, including literary enthusiasts, authors, and publishers.
Influencer Partnerships: Identify and partner with influencers and thought leaders to expand the brand's reach.
5. Reputation Management
Client Testimonials and Case Studies: Gather client testimonials and develop detailed case studies of successful ghostwriting projects to build trust and credibility.
Online Reviews: Monitor and manage online reviews, ensuring that the company maintains a positive reputation across digital platforms.
6. Event Management and Networking
Literary Events & Conferences: Assist with securing speaking opportunities at literary events, webinars, and industry conferences.
Workshops & Seminars: Organize workshops or seminars focusing on narrative ghostwriting, showcasing the client’s expertise and attracting potential clients.
Networking: Facilitate introductions and networking opportunities with authors, publishers, and other industry professionals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Brand Awareness

Media Mentions: Secured 20 media placements in top-tier literary and publishing publications, blogs, and mainstream outlets, including features in [Example Publications].
Press Release Distribution: Distributed 5 press releases, achieving an average open rate of 38% and a click-through rate of 12%, surpassing industry averages of 25% and 8%, respectively.
Website Traffic Growth: Increased website traffic by 45%, with unique visitors rising from 2,000 to 2,900 per month over the 6-month campaign period.
Social Media Reach: Expanded social media followers by 30% across LinkedIn, Instagram, and Twitter, achieving an engagement rate of 6%, above the average of 3-5% for similar accounts.
2. Enhanced Thought Leadership

Guest Articles: Secured 10 guest article placements on high-authority literary blogs and magazines, resulting in an audience reach of over 100,000 readers.
Speaking Engagements: Organized or participated in 6 webinars and podcasts, reaching a combined audience of 3,500 listeners/viewers.
Influencer Partnerships: Collaborated with 5 influencers in the literary space, resulting in a 15% increase in social media mentions and a 20% increase in website referrals.
3. Reputation Building

Client Testimonials: Collected 15 client testimonials, with 90% rating their experience as “excellent” or “very good.”
Case Studies: Published 4 detailed case studies on the company's website, generating a 25% increase in leads and inquiries in the following quarter.
Online Reviews: Improved online review ratings from 3.8 to 4.5 stars on Google and industry-specific platforms, based on 40+ reviews.
4. Lead Generation and Client Acquisition

Inquiries and Conversions: Generated 50 leads directly from PR outreach, with a conversion rate of 18% (9 clients) from inquiry to signed contract.
Client Acquisition: Acquired 12 new clients for narrative ghostwriting services, contributing to a 35% increase in revenue during the campaign period.
Engagements from Networking: Facilitated 8 direct business inquiries and 3 collaborations as a result of networking at literary conferences and workshops.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the project, Disrupt Minds exhibited a high degree of flexibility and responsiveness to our evolving needs. They maintained open lines of communication, typically responding to emails and requests within 24 hours. When any adjustments were required—whether it was refining brand messaging or pivoting PR efforts—they quickly adapted their approach. For instance, when there was a need to focus more on digital PR due to unexpected changes in the media landscape, Disrupt Minds swiftly adjusted the strategy and executed a new plan, securing coverage on high-traffic websites.

What was your primary form of communication with Disrupt Minds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The project management team was collaborative and proactive in seeking feedback. Regular check-ins (bi-weekly or monthly) ensured that progress was on track, and any necessary revisions were incorporated into the next phase of work. Their ability to listen and integrate our feedback resulted in a product that closely aligned with our vision, while their expertise provided valuable recommendations to elevate the quality of the final deliverables.

Are there any areas for improvement or something Disrupt Minds could have done differently?

nothing to improve

BACKGROUND

Please describe your company and position.

I am the Founder of Grok GPT Digital

Describe what your company does in a single sentence.

Tech Blogging & Influencer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disrupt Minds to accomplish?

• Website Design
• Website Development

SOLUTION

How did you find Disrupt Minds?

Online Search

Why did you select Disrupt Minds over others?

Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Website Design
A. Custom Website Design
Tailored Design: Create a custom website design that aligns with GrokGPT Digital’s brand identity, reflecting its values, services, and target audience.
Responsive Design: Ensure the website design is mobile-friendly and responsive across all devices and screen sizes, providing an optimal user experience.
Modern Aesthetic: Implement a clean, modern design with a focus on usability, aesthetics, and intuitive navigation to engage visitors effectively.
B. User Experience (UX) Design
Intuitive Navigation: Design a user-friendly interface with easy navigation to enhance the visitor’s journey and facilitate smooth access to essential content.
Interactive Elements: Integrate interactive features such as hover effects, scroll animations, and dynamic content to increase engagement.
Clear Calls-to-Action (CTAs): Ensure strategic placement of CTAs to guide visitors toward desired actions (e.g., inquiries, sign-ups, downloads).
 
2. Website Development
A. Front-End and Back-End Development
Front-End Development: Implement the visual design using modern front-end technologies (HTML, CSS, JavaScript) to create a responsive, interactive, and visually engaging website.
Back-End Development: Build a robust back-end infrastructure to support dynamic content, forms, databases, and integrations with third-party tools as needed.
B. Content Management System (CMS)
CMS Integration: Integrate an easy-to-use Content Management System (e.g., WordPress, Webflow, or custom solution) so that GrokGPT Digital’s team can easily manage and update website content independently.
SEO-Friendly Structure: Ensure the website is optimized for search engines, with proper meta tags, headers, and on-page SEO elements to improve visibility.
C. Performance Optimization
Site Speed Optimization: Optimize the website’s loading time to improve user experience and reduce bounce rates.
Cross-Browser Compatibility: Ensure the website functions seamlessly across all major browsers, including Chrome, Firefox, Safari, and Edge.
 
3. Content Integration and Copywriting
A. Content Strategy
Messaging Alignment: Ensure that the website content aligns with GrokGPT Digital’s brand voice and messaging strategy.
SEO Content Optimization: Develop SEO-optimized content for key landing pages to improve search engine rankings and drive organic traffic.
B. Content Integration
Visual Content: Integrate high-quality images, videos, infographics, and other multimedia elements to support the design and enhance the website's engagement factor.
Service and Product Pages: Develop dedicated pages for each service offering, clearly outlining their benefits, features, and value proposition.
 
4. Testing and Quality Assurance
A. Pre-Launch Testing
Usability Testing: Conduct comprehensive usability testing to ensure that the website is intuitive and functions as expected for all users.
Bug Fixing: Test all links, forms, animations, and interactive elements to ensure they are fully functional before launch.
B. Cross-Device and Cross-Browser Testing
Test the website on different devices (desktop, tablet, mobile) and browsers to ensure consistency and performance.
 
5. Launch and Post-Launch Support
A. Launch Preparation
Pre-Launch Checklist: Final checks on content, SEO, performance, and functionality to ensure the website is fully optimized and ready for launch.
Launch: Deploy the website to the live environment and monitor the transition.
B. Post-Launch Support
Ongoing Maintenance: Provide a period of post-launch support, addressing any issues that arise and assisting with updates or tweaks as needed.
Performance Analytics: Set up analytics tools (e.g., Google Analytics) to track website performance, user behavior, and other key metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

50% increase in website traffic and 40% decrease in bounce rate, showing better user engagement and content relevance.

20% rise in lead generation and 30% increase in client inquiries, reflecting the website’s impact on business growth.

Improved SEO performance, with 40% better rankings for targeted keywords, driving organic traffic.

Faster load times and 100% mobile optimization, ensuring a seamless user experience across devices.
Positive feedback from clients, with a 90% satisfaction rate regarding usability and design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Swift Problem-Solving: Any challenges or technical issues that arose during development were addressed promptly. Disrupt Minds took a proactive approach in resolving these issues, ensuring minimal impact on the overall timeline.
Client-Centric Focus: They listened carefully to GrokGPT Digital’s feedback and concerns, working collaboratively to find solutions that met expectations while staying within scope.

What was your primary form of communication with Disrupt Minds?

Virtual Meeting

What did you find most impressive or unique about this company?

The team maintained regular communication, providing updates on progress, upcoming milestones, and any potential risks. This proactive approach helped keep the project on track and minimized surprises.

They shared progress reports and previews at different stages of the project, ensuring that GrokGPT Digital had full visibility of the work being done.

Are there any areas for improvement or something Disrupt Minds could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Founder & COO of a food company

Describe what your company does in a single sentence.

sausage company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disrupt Minds to accomplish?

• branding

SOLUTION

How did you find Disrupt Minds?

Online Search

Why did you select Disrupt Minds over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Discovery & Strategy:

Brand Workshops: Disrupt Minds conducted a series of workshops and meetings with the company to understand the company’s values, mission, target audience, and competitive landscape. This allowed the agency to develop a deep understanding of the brand and its goals.

Target Audience Analysis: A comprehensive analysis of the target market was conducted. This helped ensure the branding would resonate with both animal lovers and customers who care about ethical sourcing and social causes.

Competitive Landscape Assessment: Disrupt Minds analyzed the competitive landscape. This information was used to differentiate the company from its competitors and create a unique, compelling brand identity.

Brand Name and Tagline Development:

Brand Name Refinement: If needed, Disrupt Minds refined or suggested variations to the name of the brand to ensure that it aligned with the brand’s mission and stood out in the marketplace.

Tagline Creation: The agency developed a memorable tagline that communicated the social responsibility aspect of the brand while also highlighting the company’s expertise. The tagline aimed to resonate emotionally with customers while reinforcing the brand’s core values.

Logo Design and Visual Identity:

Logo Design: Disrupt Minds created a distinctive and versatile logo that reflects the company’s focus on both high quality products and services as well. The logo incorporated elements like paws, street dogs, and simple, clean lines to communicate trustworthiness and warmth.

Color Palette and Typography: A carefully curated color palette was chosen to evoke feelings of trust, compassion, and professionalism. The typography was selected for clarity and modernity, while also being accessible to a wide audience.

Brand Guidelines: Disrupt Minds delivered a comprehensive brand style guide that outlined the proper use of the logo, color scheme, typography, and other visual elements, ensuring that the brand would be presented consistently across all channels.

Brand Messaging and Voice:

Core Brand Message: Disrupt Minds worked with the company to develop a clear, compelling brand message that emphasized the company’s dual focus: providing quality products.

Brand Storytelling: The agency developed a brand narrative that showcased the company’s mission, products, and social impact. This narrative was used across the website, marketing materials, and social media channels to build a consistent, emotional connection with customers.

Brand Voice Development: Disrupt Minds defined the brand’s tone of voice, ensuring that all communications, from social media posts to website copy, maintained a friendly, empathetic, and professional tone that aligned with the company’s mission.

Website and Digital Presence (Brand Integration):

Website Branding: Disrupt Minds helped the company integrate its newly developed brand identity into its website, ensuring that all visual elements, messaging, and design choices aligned with the new brand.

Social Media Profiles: The team ensured that the brand’s new identity was rolled out across all digital touchpoints, including social media profiles and pages. This included designing social media banners, profile images, and branded content templates.

Marketing Collateral and Packaging:

Product Packaging: Disrupt Minds provided design services for the company's product packaging, ensuring that the packaging communicated the high quality of the products and reflected the brand’s commitment to social responsibility and street dog welfare.

Marketing Materials: Brochures, flyers, business cards, and other marketing collateral were designed to maintain consistency with the new brand identity, all featuring elements of the visual identity and messaging.

Brand Launch Strategy:

Brand Rollout Plan: Disrupt Minds assisted in developing a brand launch strategy, which included guidelines for the introduction of the new branding across various platforms and a timeline for social media announcements, press releases, and influencer partnerships.

Internal Brand Alignment: Disrupt Minds worked with the the company team to ensure that all internal stakeholders, employees, and partners understood the new brand identity and could effectively communicate it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful Brand Identity Launch:

The newly developed brand identity successfully resonated with the company's target market, receiving positive feedback from both customers and industry influencers. The new brand was well-received for its compelling mission, high-quality design, and emotional connection to the social community responsibilities.

Increased Brand Awareness:

Following the rebranding, the company saw a 20% increase in brand recognition through social media mentions and press coverage. Influencers and media outlets praised the brand’s commitment to deliver, which helped generate greater visibility in the community.

Stronger Community Engagement:

The clear and consistent brand message contributed to greater engagement with the local community, especially with pet owners and animal welfare advocates. The company’s social media following grew by 30%, driven by the increased brand awareness and effective storytelling.

Improved Market Positioning:

The newly established brand identity helped the company differentiate itself from competitors in the market, effectively communicating its unique value proposition of combining quality  with social responsibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team maintained a high level of accountability and adhered to the project deadlines. The entire branding project was completed within the initial 5-month timeline, which included the development of a brand identity, logo, and messaging system, as well as packaging and marketing collateral.

What was your primary form of communication with Disrupt Minds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive and unique aspect of Disrupt Minds was their holistic and strategic approach to branding that seamlessly combined creativity with purpose. They didn’t just design logos or create marketing materials—they built an entire brand identity that authentically reflected the company’s mission of supporting street dogs while offering high-quality pet care services.

Are there any areas for improvement or something Disrupt Minds could have done differently?

no area I was able to find 

BACKGROUND

Please describe your company and position.

I am the Co-founder of a pet grooming company

Describe what your company does in a single sentence.

pet grooming 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disrupt Minds to accomplish?

• branding

SOLUTION

How did you find Disrupt Minds?

Online Search

Why did you select Disrupt Minds over others?

• High ratings
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Objectives
Brand Identity Development: To design a complete brand identity, including a new logo, color scheme, and typography, that aligns with the company’s values of professionalism, care, and trustworthiness.

Market Differentiation: To create a unique brand presence that stands out in the competitive pet grooming industry, making the company the go-to service for pet owners.

Customer Connection: To ensure the brand appeals to the emotional connection pet owners have with their animals, highlighting care, comfort, and high-quality service.

Consistent Brand Messaging: To develop a messaging framework that communicates the company’s core values, services, and expertise in a way that resonates with the target audience.

Scope of Services Provided
Disrupt Minds was responsible for the following key deliverables during the branding project for the company:

Logo Design & Visual Identity:

Creation of a modern, playful, and professional logo representing the pet grooming services.
Selection of a complementary color palette and typography to convey the brand’s personality of warmth, trust, and fun.

Brand Guidelines:

Development of detailed brand guidelines to ensure consistency in how the brand appears across all touchpoints (print, digital, social media).
Guidelines covered logo usage, color schemes, typography, imagery style, and tone of voice.

Website and Social Media Branding:

Recommendations for updating the website and social media profiles with the new branding elements.
Integration of the new logo, color scheme, and typography into digital assets like social media banners, profile pictures, and website graphics.

Brand Messaging Framework:

Crafting clear and concise brand messaging that communicates the company's value proposition, services, and commitment to pet care. This included slogans, taglines, and core messaging points for use in marketing materials.

Marketing Materials:

Design of key marketing materials, such as business cards, brochures, flyers, and promotional banners, ensuring that they reflect the newly defined brand identity and message.

Photography and Visual Content:

Sourcing or creating high-quality, emotive photography to reflect the brand’s personality and appeal to the target audience of pet owners.

Brand Positioning Strategy:

Crafting a clear brand positioning statement that differentiates the company from its competitors in the pet grooming industry, with a focus on its expertise, quality of service, and customer care.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stronger Brand Recognition:
The updated brand identity, including a new logo and visual elements, helped the company stand out in the competitive pet grooming market, attracting attention from potential clients through more memorable and professional design elements.

Increased Customer Engagement:
With the new brand messaging and consistent visual identity, social media engagement increased by 40% within the first 3 months of launch, with more likes, shares, and comments reflecting the emotional connection pet owners had with the brand’s image.

Improved Customer Trust:
The new, professional branding increased customer trust, as reflected in the client feedback surveys and higher satisfaction rates, with clients reporting a greater sense of professionalism and care from the company.

Boosted Local Recognition:
Post-branding, the company saw a 20% increase in local recognition, driven by the enhanced look of their storefront, digital presence, and marketing materials. This helped to bring in more local pet owners seeking grooming services.

Better Conversion Rates:
The improved visual identity and cohesive brand message led to a 15% increase in online bookings and inquiries, as potential clients found the brand more appealing and trustworthy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was divided into clear phases (research, concept development, design, feedback, and final delivery). Disrupt Minds adhered to these phases and ensured that each stage was completed before progressing to the next. This allowed the company to review and approve designs in stages, ensuring that there was ample time for revisions and feedback while keeping the project on track.

The final deliverables, including the logo files, brand guidelines, and marketing collateral, were provided on the agreed-upon date. The team also ensured that all assets were delivered in the appropriate formats for both print and digital use, which was important for consistency across all platforms.

What was your primary form of communication with Disrupt Minds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What made them unique was their personalized approach—they understood that the company wasn’t just another pet grooming company, but a business that wanted to convey warmth, care, and professionalism. This helped them craft a brand identity that wasn’t just generic but spoke directly to the emotions and trust pet owners seek when choosing a service for their beloved animals.

Are there any areas for improvement or something Disrupt Minds could have done differently?

I don't think

BACKGROUND

Please describe your company and position.

I am the Managing Consultant of a consulting firm.

Describe what your company does in a single sentence.

consulting firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disrupt Minds to accomplish?

• branding

SOLUTION

How did you find Disrupt Minds?

Online Search

Why did you select Disrupt Minds over others?

Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1 – Brand Strategy
2 weeks
Brand vision & mission, positioning, market research
Phase 2 – Visual Identity Design
3 weeks
Logo design, color palette, typography, brand guidelines
Phase 3 – Messaging & Voice
2 weeks
Brand voice, tagline, key messaging
Phase 4 – Marketing Collateral
4 weeks
Business cards, brochures, flyers, social media templates
Phase 5 – Website Branding
3-4 weeks
Website design consultation, imagery selection, UX review
Phase 6 – Final Review & Delivery
1 week
Final branding assets and project handover

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Return on Investment (ROI):
Overall, TraumaPsyc reported a 5x ROI on the investment made in the branding services, driven by increased client acquisition, enhanced visibility, and a stronger brand presence that led to greater opportunities for partnerships and collaborations.

Revenue Growth:
In the 6 months following the rebrand, TraumaPsyc saw a 10% increase in revenue as a result of more inbound leads, higher client retention, and greater interest from new clients seeking trauma therapy.

Stronger Market Positioning:
The new brand positioning helped TraumaPsyc solidify its place as a trusted authority in trauma care. The clear brand message and visual identity created a consistent narrative that resonated with clients and partners, reinforcing TraumaPsyc’s position as an empathetic, professional, and credible resource for trauma therapy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Disrupt Minds delivered all key branding components on schedule. The project was broken down into phases, with clear timelines for each deliverable, including the brand strategy, visual identity, messaging, and marketing collateral. They consistently met deadlines for each phase, ensuring that TraumaPsyc could proceed with other activities, like website updates and marketing campaigns, without delays.

What was your primary form of communication with Disrupt Minds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?
Disrupt Minds maintained a structured workflow throughout the project, providing TraumaPsyc with regular progress updates. These check-ins ensured that the project remained on track, and any necessary adjustments were made in a timely manner, avoiding any bottlenecks or delays.

Are there any areas for improvement or something Disrupt Minds could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Founding Member of a gift store.

Describe what your company does in a single sentence.

ecommerce customized gifitng store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disrupt Minds to accomplish?

PR & Communications

SOLUTION

How did you find Disrupt Minds?

Clutch Site

Why did you select Disrupt Minds over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Disrupt Minds was engaged by Christian Creations Unlimited to provide PR & Communications services aimed at increasing the visibility and brand reputation of the company in both local and broader markets. The project focused on enhancing public relations strategies, boosting media presence, and building stronger relationships with key stakeholders. 
Disrupt Minds was tasked with developing and executing a strategic PR plan that would increase awareness of Christian Creations Unlimited's products, services, and core values in a competitive marketplace.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media Placements & Coverage
Press Mentions & Media Placements:
The project resulted in over 15 media placements across key industry publications, online platforms, and local news outlets. These placements helped elevate Christian Creations Unlimited’s brand awareness within their target market, particularly in local and industry-specific media.
Increased Media Reach:
The total media reach (audience size of the outlets where placements appeared) was estimated at over 500,000 readers/viewers across digital platforms, local newspapers, and industry-specific blogs, expanding the company’s exposure.
 
2. Increased Website Traffic
Website Traffic Growth:
Following the PR activities, the company saw a 25% increase in website traffic within the first three months. This surge was largely attributed to media mentions and the content generated from the PR campaigns, driving more visitors to the company’s website.
Referral Traffic from Media:
Media placements and press releases led to a 15% increase in referral traffic from various online news platforms, blogs, and social media outlets, indicating successful cross-platform visibility and engagement.
 
3. Social Media Engagement
Engagement Rate on Social Media:
Social media channels saw a 40% increase in engagement (likes, shares, comments) due to regular PR updates, posts about media placements, and community-focused events. The brand’s social media presence grew stronger as more people interacted with the content shared across Instagram, LinkedIn, and Facebook.
Follower Growth:
Christian Creations Unlimited experienced a 30% increase in social media followers, with a particular spike in Instagram and LinkedIn, thanks to the cross-promotion of their media coverage and PR-driven content.
Hashtag Campaigns:
The use of targeted PR-related hashtags on platforms like Twitter and Instagram led to an increase in conversations about the company, resulting in a 25% increase in hashtag use and mentions from followers and industry influencers.
 
4. Event Attendance & Community Engagement
Event Attendance:
Christian Creations Unlimited’s community outreach events, organized as part of the PR strategy, saw a 50% increase in attendance compared to previous events, with over 300 attendees participating in key events such as product launches and charity initiatives. The events were well-covered in the local media, generating buzz and attracting a more significant audience.
Stakeholder Engagement:
The PR strategy helped strengthen relationships with local influencers, industry leaders, and community members, leading to increased partnerships and collaborations, particularly in the form of sponsored posts, joint events, and product endorsements.
 
5. Crisis Management & Reputation Impact
Improved Public Sentiment:
The proactive management of any potential negative press helped the company maintain a positive public image. Media sentiment analysis showed a 15% improvement in positive mentions about the company, indicating successful reputation-building efforts.
Crisis Response:
In response to minor issues, Disrupt Minds helped the company manage reputation-sensitive situations, with a swift response in the media that minimized the impact of negative stories and reinforced the brand’s credibility. This contributed to maintaining trust with both customers and the public.
 
6. ROI from PR Efforts
Return on Investment (ROI):
Christian Creations Unlimited reported a 4x ROI from the PR campaign, based on increased sales and inquiries attributed to the heightened brand awareness, media placements, and community engagement. The company saw measurable business growth, with new customer inquiries increasing by 20% and sales leads improving by 15%.
Brand Awareness and Lead Generation:
Through PR activities, the company generated a notable increase in inbound leads, with 25% more qualified leads reaching out directly after hearing about Christian Creations Unlimited through media outlets or events. This translated into a higher number of sales opportunities and brand recognition in their core market.
 
7. Content Impact
Content Engagement:
Blog posts, articles, and press releases led to a 10% increase in content shares, particularly on social media platforms. The success of written content not only enhanced credibility but also supported SEO strategies, driving organic traffic and building trust with the audience.
Thought Leadership:
The development of thought leadership articles and feature pieces helped establish Christian Creations Unlimited as a credible and authoritative voice in its sector, resulting in a 15% increase in inbound partnership requests and opportunities for collaboration.
 
8. Influencer & Community Relationship Building
Influencer Engagement:
By engaging with influencers in the relevant sectors, Christian Creations Unlimited was able to expand its reach and gain access to new audiences. As a result, the company saw 30% more influencer-driven content that helped further promote its products and initiatives to a wider audience.
Media Relations and Long-Term Partnerships:
The ongoing PR efforts helped establish strong relationships with key media outlets, leading to long-term media partnerships. Christian Creations Unlimited is now regularly featured in their industry’s top publications and is viewed as a reputable brand in the community.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Disrupt Minds consistently met deadlines for each phase of the project, from the development of the PR strategy to the distribution of press releases and the execution of community events. They adhered to the agreed-upon timelines for content creation, media outreach, and reporting, ensuring that Christian Creations Unlimited’s PR initiatives were executed efficiently without delays.

What was your primary form of communication with Disrupt Minds?

Email or Messaging App

What did you find most impressive or unique about this company?

Regular monthly reports and progress updates were provided on time, keeping Christian Creations Unlimited informed about the status of media outreach, event outcomes, and social media engagement. These timely reports allowed us to track the progress of the PR campaign and make informed decisions.

Are there any areas for improvement or something Disrupt Minds could have done differently?

nothing to be improved. satisfied

BACKGROUND

Please describe your company and position.

I am the Chief Growth Officer of a B2B software development firm.

Describe what your company does in a single sentence.

B2B software Development firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disrupt Minds to accomplish?

• Media Buying & PR
• Digital Out of Home Advertisement
• Brand Reputation Management
• Influencer Marketing Campaigns

SOLUTION

How did you find Disrupt Minds?

Online Search

Why did you select Disrupt Minds over others?

• High ratings
• Good value for cost

How many teammates from Disrupt Minds were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Disrupt Minds for a comprehensive suite of services to our company, focusing on:

1. Corporate Communications
2. Public Relations (PR)
3. Media Buying
4. Digital Out-of-Home Advertising
5. Brand Reputation Management

Our collaboration aimed to elevate our brand presence and communication strategies. We developed tailored PR campaigns that effectively conveyed the brand’s messaging while managing media relations to enhance visibility.

Our media buying expertise ensured optimal ad placements across digital and out-of-home platforms, maximizing reach and engagement.

Additionally, we implemented proactive brand reputation management strategies, monitoring public perception and addressing challenges to reinforce our standing in the market. This integrated approach aimed to create a cohesive and impactful brand narrative, driving both awareness and positive sentiment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our project included:

• 35% increase in media coverage and mentions across key publications
• highlighting improved visibility and engagement

Digital out-of-home advertising campaigns led to:

• 40% uptick in audience interactions
• 30% increase in foot traffic to targeted locations

Brand sentiment analysis showed

• 25% improvement in positive mentions on social media platforms.

Additionally, the strategic media buying efforts resulted in a 15% increase in return on ad spend (ROAS), demonstrating effective budget utilization and campaign performance. Overall, these metrics reflect a successful enhancement of our brand presence and reputation in the market.
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Describe their project management. Did they deliver items on time? How did they respond to your needs?

They promptly addressed any requests for adjustments or clarifications, demonstrating flexibility and a commitment to meeting our goals.

What was your primary form of communication with Disrupt Minds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their transparency and commitment. 

Are there any areas for improvement or something Disrupt Minds could have done differently?

I don't think so

BACKGROUND

Please describe your company and position.

I am the Chief Innovation Officer of Aston Marketing Inc

Describe what your company does in a single sentence.

Aston Marketing Inc is one of the best digital transformation agency. It empowers businesses across the globe to bring a rise in revenue.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disrupt Minds to accomplish?

• Press Release Distribution
• Personal Branding
• Digital Out Of Home Advertisement
• Media Buying

SOLUTION

How did you find Disrupt Minds?

Referral

Why did you select Disrupt Minds over others?

High ratings

How many teammates from Disrupt Minds were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Disrupt Minds delivered comprehensive branding, media buying, and out-of-home advertising services to Aston Marketing Inc.

Our collaboration focused on enhancing Aston's brand visibility and market presence through strategic media placements and innovative advertising solutions.

Their team developed a cohesive branding strategy that resonated with target audiences, leveraging both digital and traditional channels to maximize our reach and engagement. 

By integrating creative concepts with data-driven media buying, their team ensured that Aston's campaigns effectively captured attention and drove measurable results in competitive landscape.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project included a significant increase in:

1. brand awareness,
2. evidenced by a 40% rise in website traffic 
3. a 30% boost in social media engagement.

The out-of-home advertising campaigns resulted in a:

1. 25% increase in foot traffic to retail locations, 
2. directly correlating with targeted advertising placements.

Additionally, media buying strategies led to a:

1. 20% improvement in return on ad spend (ROAS),
2. showcasing effective budget allocation and campaign performance.

Overall, these metrics indicate a successful enhancement of Aston's market presence and brand recognition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was highly responsive to our needs, maintaining open communication and promptly addressing any requests or adjustments. Regular check-ins and updates kept us aligned on objectives, allowing for timely modifications that enhanced campaign effectiveness. 

What was your primary form of communication with Disrupt Minds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They not only crafted visually compelling campaigns but also utilized analytics to ensure targeted reach and effectiveness.

Their adaptability in responding to market trends and client feedback set them apart, allowing for agile adjustments that maximized campaign performance.

Additionally, their collaborative spirit fostered a strong partnership, making it easy to share ideas and achieve common goals. Their unique combination of creativity and strategic insight truly distinguished them in the industry.

Are there any areas for improvement or something Disrupt Minds could have done differently?

no improvements needed.

BACKGROUND

Please describe your company and position.

I am the Co-Founder and Director of a mental health company

Describe what your company does in a single sentence.

We provide clients a safe space to discuss their mental health symptoms and goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disrupt Minds to accomplish?

• press release writing and distribution
• media buying
• personal branding

SOLUTION

How did you find Disrupt Minds?

• Online Search
• Clutch Site

Why did you select Disrupt Minds over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Disrupt Minds were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I partnered with Disrupt Minds to enhance its visibility and impact through a comprehensive suite of services. This collaboration encompasses personal branding strategies that highlight the unique strengths of our company, targeted media buying to ensure optimal placement and reach, and effective public relations and communications efforts designed to foster positive engagement with stakeholders. Together, these services aim to elevate our brand presence, increase awareness of its mental health initiatives, and drive meaningful connections within the community.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with Disrupt Minds include:

• Increased Brand Awareness: A significant rise in social media engagement metrics, such as follower growth and interaction rates, indicating enhanced visibility.
• Media Coverage: A measurable increase in media mentions and features in relevant publications, showcasing successful PR efforts.
• Lead Generation: A notable uptick in inquiries or registrations for services, reflecting effective media buying and targeted outreach.
• Improved Community Engagement: Higher attendance at events or workshops, indicating a stronger connection with the community and increased participation in mental health initiatives.
• Website Traffic: An increase in website visits and user engagement, demonstrating the effectiveness of communication strategies and content marketing.
• Positive Sentiment Analysis: Enhanced brand perception and sentiment measured through surveys or social listening tools, indicating improved public perception.
• Content Performance: Increased engagement with published content, such as blog posts and articles, measured by metrics like shares, comments, and average time spent on page.
• Email Campaign Success: Higher open and click-through rates in email marketing campaigns, indicating effective messaging and audience targeting.
• Partnership Opportunities: New collaborations or partnerships formed as a direct result of enhanced visibility and networking efforts.
• Brand Recognition: Improvement in brand recognition surveys, showing a higher percentage of respondents familiar with our mission and services.
• Conversion Rates: Increased conversion rates for specific campaigns or initiatives, reflecting effective communication and call-to-action strategies.
• Feedback and Testimonials: A growing collection of positive testimonials and feedback from clients and community members, indicating satisfaction and impact.
• Event Metrics: Increased registrations and attendance at community events, workshops, or seminars, reflecting successful promotion and outreach.
• Social Media Advertising ROI: Measurement of return on investment (ROI) from paid social media campaigns, highlighting cost-effectiveness and successful targeting.
• Crisis Response Metrics: Enhanced ability to manage and respond to crises or negative publicity, with faster response times and improved sentiment post-incident.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Disrupt Minds demonstrated effective project management throughout their collaboration with us. They adhered to established timelines, delivering key milestones on schedule, which helped maintain momentum and ensured all initiatives were executed efficiently.

Their team was highly responsive to our needs, maintaining open lines of communication and regularly seeking feedback to adjust strategies as required. This adaptability allowed them to align closely with our goals and vision.

Additionally, they provided regular progress updates and performance reports, which facilitated transparency and kept all stakeholders informed. Overall, their proactive approach and commitment to timely delivery significantly contributed to the project's success.

What was your primary form of communication with Disrupt Minds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Disrupt Minds was their innovative approach to personal branding and communication. They blended creativity with data-driven strategies, ensuring that each campaign was not only visually appealing but also strategically aligned with target audiences.

Their ability to adapt quickly to feedback and changing circumstances demonstrated a deep understanding of the dynamic nature of the industry. Additionally, their commitment to collaboration fostered a strong partnership with us, making the process feel like a joint effort rather than a traditional client-vendor relationship.

Their emphasis on building authentic connections through storytelling and community engagement was particularly impressive, showcasing their dedication to not just promoting a brand, but also creating meaningful impact within the mental health space.

Are there any areas for improvement or something Disrupt Minds could have done differently?

They're simply good to have

BACKGROUND

Please describe your company and position.

I am the VP - Marketing & Communications of a logistics company

Describe what your company does in a single sentence.

We are a logistics services company that provides services specially tailored to your needs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disrupt Minds to accomplish?

• Out of home advertisement
• Media Buying
• Rebranding

SOLUTION

How did you find Disrupt Minds?

Online Search

Why did you select Disrupt Minds over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Disrupt Minds for a comprehensive rebranding initiative aimed at revitalizing its market presence. This partnership encompasses a full suite of services, including the development of a cohesive brand identity, strategic media buying to maximize reach and engagement across digital and traditional platforms, and targeted out-of-home advertising campaigns to enhance visibility in key markets. Disrupt Minds will work closely with us to ensure a seamless integration of these services, driving brand awareness and customer loyalty through innovative and effective marketing strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success include:

Increased Brand Awareness: A measurable increase in brand recognition, evidenced by a rise in website traffic, social media engagement, and direct inquiries post-campaign launch.
Higher Engagement Rates: Improved metrics across digital platforms, such as higher click-through rates (CTR) and engagement on social media posts related to the rebranding efforts.
Media Reach: Enhanced visibility through media buying, with a reported increase in impressions and reach in targeted demographics across various channels.
Sales Growth: A noticeable uptick in sales or service inquiries attributed to the rebranding and advertising efforts, measured through sales data comparisons before and after the project.
Customer Feedback: Positive feedback from customers regarding the new brand identity, gathered through surveys or social media comments, indicating a favorable reception to the rebranding.
Market Positioning: A strengthened position in the market, reflected by improved rankings in relevant industry metrics or increased market share.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by Disrupt Minds was highly effective, characterized by clear communication and structured timelines. They delivered all items on schedule, adhering to the agreed-upon milestones, which ensured a smooth progression of the rebranding and advertising initiatives.

Disrupt Minds demonstrated a strong responsiveness to our needs, actively seeking feedback throughout the project and making adjustments as required. Their team held regular check-ins, allowing us to discuss any concerns or suggestions, and they promptly incorporated our input into their strategies. This collaborative approach fostered a positive working relationship and ensured that the final outcomes aligned closely with our vision and objectives. Overall, their project management skills significantly contributed to the project's success.

What was your primary form of communication with Disrupt Minds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

their commitment to collaboration was notable. They actively involved us in the process, ensuring our vision was reflected in every aspect of the project. This level of engagement, combined with their responsiveness and willingness to adapt, created a truly personalized experience that made us feel valued as clients. Their passion for driving results was evident, making them a standout partner in our rebranding journey.

Are there any areas for improvement or something Disrupt Minds could have done differently?

unable to suggest anything further as we got what we expected to get