What evidence can you share that demonstrates the impact of the engagement?
When we first started working together, we were averaging somewhere between 15,000–17,000 people visiting our site each month. Now, the site’s consistently seeing 22,000—24,000 hits per month. As a result of this significant bump in web traffic, I’ve put some lofty goals in front of them. I look forward to seeing record-breaking traffic flooding our website in the future.
We measure the effectiveness of the work that they’re doing not just by the traffic, but also by the quality of that traffic. We gauge the quality by the number of people that fill out our contact form. Before engaging Direct Online Marketing, 20–25 people filled out the contact form each month. Now, we average somewhere close to 40 submissions a month, and that’s a huge statistic for us. 25% of people that people that fill out that form go directly into our pipeline, so it’s our most reliable way to generate new business.
How did Direct Online Marketing perform from a project management standpoint?
We meet every other week, and I’m the one that ends up rescheduling on them most of the time. But we talk a lot more than that and will email each other back and forth. They’re consistent in the way they deliver exactly what I need. I get a detailed weekly report from Jonathan letting me know how we performed the week before. If I don’t have the numbers but require them to reveal the results of this program to my CEO, they’re fantastic about getting those to me immediately. I don’t have to wait more than 30 minutes before everything is in my inbox.
What did you find most impressive about them?
Direct Online Marketing knows what they’re doing, evident by the results they produce. But it's not always about business. Every time I meet with them, we have great personal conversations. They’re great about looking to improve and still come to me with recommendations on how we can do better. A lot of SEO agencies like to boost performance once, and that’s good enough for them. Instead, Direct Online Marketing constantly pushes the envelope. They’re great communicators and are fun to work with, too.
Are there any areas they could improve?
I’m somewhat demanding when it comes to results. Some of our competitors have double the web traffic that we do, and I would eventually like to be there at some point. That isn’t solely on the agency, but the results could always be better.
Do you have any advice for potential customers?
It’s okay to ask for help in understanding the various aspects of SEO, but there’s also no shame in letting the experts handle it. Allowing Direct Online Marketing to own a piece of the project has been a successful approach for us. We work well together because I’m extremely clear with what I want from them. Foster that kind of relationship with them, and they’ll deliver the required results.