Dignitas Digital

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Leading Edge Personal Trainer, an in-house personal training service. We serve all of our clients from their home gyms or apartments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dignitas Digital?

We brought them on to help us continue to grow our business and expand our clientele.

SOLUTION

What was the scope of their involvement?

They’re working to ensure our content is more searchable on our site, using relevant keywords for our industry. They also take it upon themselves to answer popular questions about health and fitness online with the content on our site. We have a blog that we update weekly, and they give us content creation ideas to draw traction to our site.

What is the team composition?

I mainly work with one person, but there are two others who are involved from time to time. 

How did you come to work with Dignitas Digital?

When my mother launched her site, they worked with her and she recommended them highly. I started by trying them out, and after seeing the monthly improvements, I’ve continued using them. 

How much have you invested with them?

I spend around $350 per month. 

What is the status of this engagement?

We began working together around August 2019 and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The biggest change we’ve seen has been the increase in unique visitors to our site, so our visibility has definitely grown. We’ve earned a client through Yelp without even paying for a profile, which was huge.

Our ranking on Google has been improved by these efforts; our content is much more searchable. Looking at Google Analytics, we can really see the valuable traffic coming to our site and understand the demographic our clientele is in. 

How did Dignitas Digital perform from a project management standpoint?

They’ve been great. We’re a small company, especially compared to some others out there, but they’ve given us a lot of time. We have calls once a month and they show me graphs, displaying where my users are coming from and monitoring growth. We also review anything we’re implementing that month and forecast where we’re going. 

They’re really great about answering emails—it’s been rare that I’ve had to wait an extra day or two to hear back and they’re always apologetic. They’re proactive in addressing any concerns or changes I need. 

What did you find most impressive about them?

It feels like my happiness is their number one focus, which is great. The fact that they take the time to hop on a call with me once a month is great—they put together a whole portfolio presentation for it. I really appreciated being able to see a solid profile of what’s happening and what’s to come during those meetings. 

Are there any areas they could improve?

The only thing is the times where communication is delayed, but I’ve never had to wait more than a day or two longer than expected. I know they have a lot of clients, so I definitely understand it. I’d just recommend they get back in a timely fashion for all email correspondence. 

Do you have any advice for potential customers?

Check out their portfolio—they’ve worked with some really great clients and helped them grow. They can give you the more personalized attention you’ll need if you’re not a massive company. Look at their reviews and you’ll see they stand out from the competition. 

BACKGROUND

Introduce your business and what you do there.

I’m a principal at a boutique marketing consultancy. We’re a full-service agency that provides everything from brand strategy to marketing execution and delivery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dignitas Digital?

We’ve engaged Dignitas Digital for web development, specifically backend programming. When I had to launch several websites within a short timeframe, I brought them in to help with their development.

SOLUTION

What was the scope of their involvement?

Dignitas Digital has handled everything from web coding to site deployment. They’ve created websites from scratch, especially ones where they have to build out the .NET environment. They've designed standard WordPress sites and used APIs to integrate user entry forms into our backend CRM systems.

What is the team composition?

We work with around three people on average, and their team is managed by a project manager.

How did you come to work with Dignitas Digital?

I’d worked with one of their principals at a previous job. We developed a strong relationship and a high degree of trust, so I knew I could turn to them with confidence when I was in need of development support.

What is the status of this engagement?

We started working together around September of 2019, and it’s an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Dignitas Digital has always delivered. They’ve been extremely reliable and proficient in their communication. They’ve always met our timelines and budget and have been flexible even with scope changes.

How did Dignitas Digital perform from a project management standpoint?

Their performance has been outstanding. Their follow-up is terrific, and I’m always getting updates. Our communication was via emails and phone calls.

What did you find most impressive about them?

They’re extremely personable, friendly, and smart. They’re a highly simpatico team that we feel a connection within all of these projects. On top of that, their collaborative skill and flexibility make them a great partner to have.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Think through the project as much as possible so that you can approach them with a thought-out plan. That makes their jobs a lot easier, and you’ll ultimately get exactly what you or your clients are looking for.

BACKGROUND

Introduce your business and what you do there.

Quality Credit Reporting is a consumer credit reporting agency. We do work in the property management, franchise, and auto industries, and I am the director of operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dignitas Digital?

We were looking for someone to build a custom customer management and order system for us.

SOLUTION

What was the scope of their involvement?

They worked with us for about a year to build and customize each section of the web-based system for customer retention as well as tracking our orders and doing billing. We basically told them exactly what we wanted the functions to be and the reports to be, and they built it from the backend from scratch.

What is the team composition?

There were 3 individuals who acted as main contacts on their team, but there were more involved in our conference calls, usually when the people who handled the technical aspects of the project needed a little more clarification on exactly what we needed the system to do in order for them to be able to write it. In total, we probably dealt with 7­–10 people.

How did you come to work with Dignitas Digital?

Our outsourced IT company recommended them to us after working with them on a past project, and we decided that they would be a good fit based on that recommendation and after speaking with several other companies who didn’t seem like they had the same capability to actually bring the system into existence.

How much have you invested with them?

We spent between $50,000–$200,000 in total.

What is the status of this engagement?

The process from when we first started the project to our soft launch lasted from October 2016–June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our main goals were to hit the deadlines we had established for the process and that the system would perform all of its required functions, both of which they hit perfectly. Our team has been very satisfied with the quality of their work, and even now if we ever have issues with the system or need to make a modification, everything is done very quickly and never presents any issues for the system’s availability.

How did Dignitas Digital perform from a project management standpoint?

We always had clear communication from the project manager and a good relay of information between that individual and their people. They were also very good about making themselves reachable and being responsive when anyone on our side reached out to them with feedback or about any changes that needed to be made.

What did you find most impressive about them?

Compared to some of the companies we’ve worked with in the past, they really have an extraordinary capacity to create a single system that offers a variety of different functions in one place and communicates well with other systems that we already had in place. Their whole team is excellent at what they do.

Are there any areas they could improve?

No, we really had no issues with them.

Do you have any advice for potential customers?

They are very easy to deal with, so never be afraid to ask questions. Even the high-level technical people can still speak to you at whatever level of technical knowledge you have.

BACKGROUND

Introduce your business and what you do there.

We’re a full-service marking and communications agency that’s based in Philadelphia. Our clients range across a number of different verticles including consumer packaged goods, pharmaceutical technology, and more. I’m the VP and account director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dignitas Digital?

We’ve worked together on multiple projects, but the one they’re most engrossed in involved a multinational consumer packaged goods company that had a need for a global organization. We turned to them to help us build a cohesive communications portal that people across the world could access. This had to exist behind the company firewall.

SOLUTION

What was the scope of their involvement?

They helped construct the portal for our client. First, we mapped out wireframes and requirements with the client to ensure that they were satisfied. We outlined the tools, and once we had an agreement, they completely programmed everything behind the firewall. They built everything completely from the ground up. 

What is the team composition?

We have one primary contact, but they had a large team working behind them. There were two people that we interfaced with directly with. 

How did you come to work with Dignitas Digital?

We’ve known them for a number of years. Initially, we heard about them through a mutual contact. My boss and their owner both graduated from Penn, so that connection brought us together.  

How much have you invested with them?

I believe that our investment is north of $200,000.  

What is the status of this engagement?

We started working together in December 2015, and we initially launched in July 2016. They’ve been providing updates and a server migration on our behalf. So, the project is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, we quickly worked against timelines and stayed ahead of schedule. We also take a look at usage metrics for the tool. When we’ve run reports, we’ve seen over 25,000 sessions on the tool in the past fiscal year. Our internal team has praised the tool as well.  

How did Dignitas Digital perform from a project management standpoint?

With our single point of contact, we come up with a detailed statement of work and a timeline. Typically, the work is executed ahead of schedule. 

What did you find most impressive about them?

Their attention to detail through their QA process has made the collaboration smooth. There are typically minimal revisions and issues that need to be addressed. We’re constantly able to address issues and requests for updates pretty quickly. They’re willing to work through weekends and evenings to make the process seamless for us. 

Are there any areas they could improve?

We look to them for guidance with this tool, and they’ve been proactive. In this project, I can’t think of anything they need to improve upon. 

Do you have any advice for potential customers?

Absolutely consider them because they’re a robust, cost-effective company. They’re capable of coming to you with out-of-the-box creative thinking.

BACKGROUND

Please describe your company and position.

I am the Partner of Creek CRE

Describe what your company does in a single sentence.

Creek CRE is a full-service commercial real estate firm located in the Oklahoma City metropolitan area. We specialize in investment sales, project leasing, tenant representation, property management, and development of retail, office, and industrial properties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dignitas Digital to accomplish?

• SEO Performance
• Website Optimization
• Online Presence

SOLUTION

How did you find Dignitas Digital?

They reached out via email

Why did you select Dignitas Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Dignitas Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our SEO has been optimized along with our website and Dignitas has provided pro active service and advice to help boost or our online presence. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Google search results boosted

Website Speed and Content boosted

Traffic to website boosted

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very responsive and proactively give suggestions for content and ideas to boost our online presence. 

What was your primary form of communication with Dignitas Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their communication is excellent, and they are very easy to work with.

Are there any areas for improvement or something Dignitas Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Recruitment Manager of a consulting company 

Describe what your company does in a single sentence.

We excel in connecting businesses with top-tier talent, ensuring seamless integration and unparalleled success(Staffing solutions).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dignitas Digital to accomplish?

• Improve SEO ranking
• Increase the visbility of the website
• Increase traffic to the website

SOLUTION

How did you find Dignitas Digital?

Online Search

Why did you select Dignitas Digital over others?

Good value for cost

How many teammates from Dignitas Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had aimed for an increase in overall website traffic and enhanced local search visibility. Additionally, we were seeking to target our key audiences and pinpoint relevant keywords. Through these efforts, we hoped to amplify both local and regional visibility while driving more traffic to the website. So we hoped them to deliver the following:

1. Increase website traffic 
2. More local visibility 
3. Better ranking for relevant keywords

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The organic traffic to the website has increased by a lot. We also started to receive visibility compared to before. And the total numbers good leads has also improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was excellent.We had a great time working together. The team was quick to respond to our concerns.

What was your primary form of communication with Dignitas Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

The team was easy to work with, and they were able to deliver great results.

Are there any areas for improvement or something Dignitas Digital could have done differently?

Nothing. All good

BACKGROUND

Please describe your company and position.

I am the Communications Manager of OpenVault

Describe what your company does in a single sentence.

OpenVault is a global SaaS company servicing the broadband industry with data analytics and software solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dignitas Digital to accomplish?

• Increase organic SEO
• Increase website traffic

SOLUTION

How did you find Dignitas Digital?

Referral

Why did you select Dignitas Digital over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Dignitas Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dignitas provided OpenVault with full service SEO initiatives, including website audit and optimization, link building and content creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Monthly audits and analytics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely timely and accomodating to our needs and timeline.

What was your primary form of communication with Dignitas Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledge base

Are there any areas for improvement or something Dignitas Digital could have done differently?

No areas for improvement. We are extremely satisfied and appreciative of their work.

BACKGROUND

Please describe your company and your position there.

I am product director and we were handling e-commerce development for one of our B2B clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dignitas Digital?

We hired Dignitas to provide following services:

• Product Strategy
• User Journey evaluation, understanding of user paint points, building the product roadmap.
• Product Design
• Creation of wireframes and visual designs.
• Project Management
• Implementation (Dev & QA)
• Development of the enhanced features and roll out before the holiday period for our B2B clients.
• Measurement Strategy
• Implementation of key metrics which will identify how the business goals will be measured.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through a series of online searches. We saw them listed on several websites. We requested RFP response from several agencies but Dignitas response was very detailed + thorough. Also, their past e-commerce experience (working for major clients), team composition and dynamics presented matches what we were looking for.

Describe the project in detail and walk through their service package.

We created an overall project work ppt and scope documentation with all the features which we wanted to replace and also add to our existing B2B e-commerce platform. The deliverables were:

• User journey mapping document
• Product Roadmap with rollout plan and milestones
• Wireframes and visual designs
• Functional Specifications document and technical specification document
• Eventually, rollout of features/enhancements to production web platform that would ease the buy process for B2B users and help achieve company goals (conversion rate, returning users, average order value).

How many resources from the vendor's team worked with you, and what were their positions?

• CEO: Initial meeting, cost estimate and understanding the scope of work.
• Technical Architect : Understanding the existing technical landscape and what are the improvements we can make.
• Project Manager: Main lead from a communication perspective on a day to day basis and managing the delivery process.
• Developers
• QA

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Once we launched the web platform with new features + enhancements, we started getting success on below metrics:

• Increase in average time spent by the users per session on the platform
• Average order value increased
• Users were able to search easily for the products under their categories quite easily
• Increase in overall sales

How effective was the workflow between your team and theirs?

Its was a very healthy and cross collaboration effort. Working with Dignitas never felt like they were another vendor, it always felt like they were part of our internal team.

From a communication perspective, we always had twice a week check-in and team was very flexible to work with. If I ever had an issue I’m struggling with, someone from the team will always jump in and try to help to solve the problem.

Overall feedback about Dignitas Digital is that I’m receiving great results and responsiveness.

What did you find most impressive or unique about this company?

They're trustworthy, dependable, and very committed to what they do. Dignitas team was the SME's on what we're looking for and tend to put user needs first. I've truly valued that. Dignitas team were committed to building something that worked best for our users, and that's very refreshing.

Are there any areas for improvement or something they could have done differently?

I don’t have much negative feedback I can give them.