Digital Thing

BACKGROUND

Please describe your company and position.

I am the CEO of Fastrack Experiences

Describe what your company does in a single sentence.

Fastrack Experiences is a high-end motorsport experience business that provides exhilarating “V8 Racecar” and “European Supercar” experiences to absolutely anyone that has dreamed of driving a high performance V8 Racecar or European Supercar on a race track. If you would prefer to leave the driving to a professional, our exciting hot lap experiences provide unforgettable memories. Established for over 20 years, our team of motor racing enthusiasts quickly made a name for itself by delivering world-class motorsport experiences to clients throughout Australia and those visiting from around the globe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Website development
• Website Innovation
• Augmentative development

SOLUTION

How did you find Digital Thing?

Referral

Why did you select Digital Thing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Digital Thing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Discovery
Strategy
Design / Theme
3rd Party Plugins
Custom functionality
Content Integration
Quality assurance
Launch / Hosting
Training

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Customer engagement and feedback regarding usability, smooth purchase experience and customer recurence. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Defining and managing project deliverables has been key to keeping our projects on track. Using output milestones that are specific, measurable, and realistic have also helped our team determine the success of our websites design.

What was your primary form of communication with Digital Thing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

“I have been acquainted with Chris and his business Digital Thing in his capacity as a web designer for a period of five plus years. 

Fastrack Experiences is a large national online retailer of motorsport and exotic vehicle drive and ride experiences. Chris is the architect of the original website and has been responsible for its ongoing development and advancements, seeing the site become one of the most intuitive and compelling user platforms in the sector.

Chris’s design and ongoing optimization is largely responsible for the continuing increase in traffic to the companies site and resulting increase in profits.

Chris is easy to work with, thinks creatively, and effectively communicates his ideas. He has been a true innovator, enhancing areas of the website regularly. Additionally, and importantly, he is an early identifier of emerging technological advancements and integrations, thus he has our highest endorsement.”

Are there any areas for improvement or something Digital Thing could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Manager of A Grade Club Supplies

Describe what your company does in a single sentence.

sell sporting goods

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Website development

SOLUTION

How did you find Digital Thing?

Referral

Why did you select Digital Thing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The production of our website resulted in an expanded customer base and an opportunity to compete with the leading online competition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An increase in sales number, strength of customer base and repeat business were all measurable factors stemming from the work done by Digital Thing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Management was extremely efficient, prompt and communicated well

What was your primary form of communication with Digital Thing?

Email or Messaging App

What did you find most impressive or unique about this company?

They were able to communicate with people of all levels of computer understanding

Are there any areas for improvement or something Digital Thing could have done differently?

There are not any areas that we would suggest improvement is required. We are extremely happy with their service

BACKGROUND

Please describe your company and position.

I am the Director of Kershaw Books

Describe what your company does in a single sentence.

Publisher and content developer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Build an online presence
• Rank in search
• Drive leads and sales

SOLUTION

How did you find Digital Thing?

Referral

Why did you select Digital Thing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Digital Thing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with Chris and the team at Digital Thing to build a new website for Kershaw Books, my small publishing and content studio. We needed something that could grow with us—part portfolio, part publishing catalogue, part editorial hub.

The scope covered everything from early planning through to post-launch support. We started with a discovery process to figure out our goals, audiences, and what the site needed to do. From there, they created a clear site structure and wireframes, then moved into visual design. The look and feel had to reflect a literary sensibility without feeling old-fashioned—clean, quiet, and content-first. They nailed it.

Development was done in WordPress, customised so we can easily update everything in-house—from new books and blog posts to author bios and media pages. The team also handled mobile optimisation, SEO basics, and newsletter integration.

Key deliverables included:

Sitemap and wireframes
Custom page designs (home, book pages, blog, services, contact)
Fully responsive WordPress build
CMS training
Newsletter and book link integrations
30-day post-launch support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launch, the new site has made a real difference. We’ve seen a clear uptick in engagement—people are spending more time on the site, exploring multiple pages, and actually reading the content. Newsletter signups have grown steadily, and we’re getting more inbound enquiries through the contact form, especially from potential collaborators and authors.

The backend is a big win too. I can now update the site myself without needing to chase a developer every time we publish something new. That’s saved a lot of time and made it easier to keep things current.

Overall, it’s made the business feel more visible, more professional, and easier to run.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chris and the team were organised and steady throughout the project. We had a clear timeline from the start, and they stuck to it—no surprises, no chasing. Each phase (planning, design, build) had its own check-ins, and they were always upfront about what they needed from me to keep things moving.

They were responsive without being overwhelming—quick to answer questions, open to feedback, and good at explaining things in plain language. If I needed to shift priorities or rethink something mid-way, they were flexible but also clear about the implications. It felt like a proper collaboration.

What was your primary form of communication with Digital Thing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how calm and considered the whole process felt. There was no ego, no fluff—just thoughtful work and clear communication. They really listened, asked the right questions, and understood the kind of tone and presence I wanted for the site. The end result didn’t just look good—it felt right for the brand, which is harder to pull off than people think.

Are there any areas for improvement or something Digital Thing could have done differently?

No

BACKGROUND

Please describe your company and position.

I'm an executive at North Queensland Sports Foundation

Describe what your company does in a single sentence.

Promote Sport & Recreation in regional community via events

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Create new webiste
• Modernise experience
• Provide training videos

SOLUTION

How did you find Digital Thing?

Benchmarking

Why did you select Digital Thing over others?

• High ratings
• Pricing fit our budget

How many teammates from Digital Thing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged DT to design and create a modern and sustainable website for our recurring multi-sport event. Included was standard home/about/privacy/newsletter pages and blocks, but we had a specific vision for how the varied, detailed and approachable each of the sports had to be for users to interact with with the least amount of friction. DT also provided SEO and brand-kit related updates to streamline the presentation, including some limited graphic design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New website is modern, performs well and customisable to our wishes. We've receieved significantly postive feedback from stakeholders during dev phase about how approachable the design and flow of information is

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DT was proactive in obtaining information and development. They were quick to respond to our questions with recommendations and reasoning.

What was your primary form of communication with Digital Thing?

Email or Messaging App

What did you find most impressive or unique about this company?

Initiative and proactivity to complete or augment work to suit goals.

Are there any areas for improvement or something Digital Thing could have done differently?

Nil

BACKGROUND

Please describe your company and position.

I am the Director of DS Bookkeeping & Business Development Pty Ltd

Describe what your company does in a single sentence.

Bookkeeping & Business Development Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Create new website

SOLUTION

How did you find Digital Thing?

Online Search

Why did you select Digital Thing over others?

• High ratings
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop and design new website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Received calls from potential clients after searching the web.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chris created a modern website for our business. His knowledge and professionalism was fantastic. Highly recommend his services.

What was your primary form of communication with Digital Thing?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Great communication, they were efficient and very knowledgeable.

Are there any areas for improvement or something Digital Thing could have done differently?

No areas of improvement, excellent work.

BACKGROUND

Please describe your company and position.

I am the Marketing Assistant of Insync/ Board Benchmarking

Describe what your company does in a single sentence.

Insync is a consulting firm that helps organisations improve employee engagement, customer experience, and leadership effectiveness through data-driven insights and surveys.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Build our website
• Help with SEO

SOLUTION

How did you find Digital Thing?

Referral

Why did you select Digital Thing over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Digital Thing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped with building our website and designing it too

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website and SEO is now doing really well and only going up

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were really responsive and always had things on time, and communication was always clear.

What was your primary form of communication with Digital Thing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How personable and lovely they were. But also the amazing quality of work that is always at the highest standard

BACKGROUND

Please describe your company and position.

I am the Owner/Director of TwoTwoSix Digital

Describe what your company does in a single sentence.

Diital Marketing Consultancy 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Thing to accomplish?

• Website Design

SOLUTION

How did you find Digital Thing?

Referral

Why did you select Digital Thing over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Digital Thing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I asked Digital Thing to create a website for my startup.  I also asked them to design my brand and all the brand assets. 
The scope was a 1 page branded website, in WordPress. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website went live and was deliverd 2-3 months before I expected it.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was delivered well in advance. They exceeded my expectations. They were amazing in communication. 

What was your primary form of communication with Digital Thing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quality was amazing, design and development was sensational and I could not have hoped for better! 

Are there any areas for improvement or something Digital Thing could have done differently?

No, they added value to the brief. They were unbelievable; they delivered well in advance and at a better level than I expected.