Digital Product People (formerly Lighthouse)

BACKGROUND

Please describe your company and your position there.

I'm a founding partner and CMO of an architecture and design studio working on housing, hospitality, and community projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lighthouse London?

We needed an overhaul of our old website, as it wasn't effective and was letting the business down. It wasn't responsive, user-friendly, or easy to navigate. We had an idea of how we wanted our new site to look, but we needed an experienced partner to deliver our vision, along with ongoing support after launch.

What were your goals for this project?

We wanted a dynamic and visually appealing website that would show off our work and impress our future clients. It also needed a stable backend where we could easily update project data and add new content.

SOLUTION

How did you select this vendor?

We were introduced through a friend’s network and kicked off with a consultation meeting to run through the scope. We received a proposal shortly after, which we compared with four other firms. I selected Lighthouse because they were friendly and cost-effective and they clearly understood our goals.

Describe the project and the services they provided in detail.

Lighthouse did frontend web development following our design consultation and digital strategy revision. Services included WordPress setup and customization and ongoing support and advice.

What was the team composition?

We worked directly with the founders. We also spoke with the team who were working on the project on a daily basis.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We’ve landed several important leads since the launch. Our turnover has increased, and we’ve received positive client and peer feedback. Lighthouse has assisted with recent upgrades and we expect to work them in the future.

How was project management arranged and how effective was it?

Lighthouse used online tools to keep in touch and get feedback from three of our team members who were involved in the project.

What did you find most impressive about this company?

They were friendly and patient when we approached them with repeated queries or faced other technical challenges.

Are there any areas for improvement?

We would have appreciated a final meeting to discuss the finished product.

BACKGROUND

Please describe your company and position.

 I am the Chief Product Officer of a business services company 

Describe what your company does in a single sentence.

Sales Training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Product People (formerly Lighthouse) to accomplish?

• UX Design

SOLUTION

How did you find Digital Product People (formerly Lighthouse)?

Online Search

Why did you select Digital Product People (formerly Lighthouse) over others?

Other

How many teammates from Digital Product People (formerly Lighthouse) were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UX / UI Design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The DPP team made a real difference to our digital ecosystem. Our customers now have an experience that's intuitive and easy to use, leading to higher adoption and better outcomes for our sales teams.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project management.

What was your primary form of communication with Digital Product People (formerly Lighthouse)?

Virtual Meeting

What did you find most impressive or unique about this company?

They're proactive, responsive, and they care about doing a good job. They're now our long-term design partner, and have become a reliable extension of our team, and that's not something you find easily! 

Are there any areas for improvement or something Digital Product People (formerly Lighthouse) could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m a senior product manager at Tracsis. We provide technology solutions, including software, hardware, and consultancy, to address resource, planning, asset, and safety management challenges in the transportation sector. Our goal is to enhance operations and customer experience with advanced data analytics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Product People (formerly Lighthouse)?

We needed help with product positioning for our Centrix product.

SOLUTION

What was the scope of their involvement?

Digital Product People (formerly Lighthouse) led a two-day in-person workshop at our offices in Derby. They worked with us to create positioning statements and collateral through a set of exercises and discussions. The collateral included a positioning statement and a one-page product overview.

What is the team composition?

We worked with two teammates from Digital Product People (formerly Lighthouse).

How did you come to work with Digital Product People (formerly Lighthouse)?

We found them through a referral. We had used them previously.

How much have you invested with them?

I’m not sure.

What is the status of this engagement?

We worked together in September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was able to attend a trade show with a set of collateral that I could use to explain the value proposition to prospects. We haven’t seen an increase in leads or sales yet. The collateral was also useful to bring a new product marketing manager up to speed with the offering.

How did Digital Product People (formerly Lighthouse) perform from a project management standpoint?

We communicated through email and Microsoft Teams calls.

What did you find most impressive about them?

Their way of working was very proactive. They did a lot of work ahead of the in-person event to get us to think about the problem space. We explored ideas together in a very collaborative manner.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am a department head at Tracsis

Describe what your company does in a single sentence.

We provide transportation software and services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lighthouse, now Digital Product People to accomplish?

• Identify our unique selling points and differentiators
• Identify gaps in our knowledge
• Have a better picture of our product positioning regarding type of product, who we sell to and our competitors.

SOLUTION

How did you find Lighthouse, now Digital Product People?

Online Search

Why did you select Lighthouse, now Digital Product People over others?

Good value for cost

How many teammates from Lighthouse, now Digital Product People were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete product positioning workshops for two existing software applications. Final deliverables should be utilisation of our standardised product positioning template, completed with details around our what our product is, who we sell to, our competitors, unique selling points, differentiators, and next steps needed to validate unconfirmed assumptions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Product positioning template completed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and the output was of high quality. Very responsive to requests and professional in their work approach.

What was your primary form of communication with Lighthouse, now Digital Product People?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their facilitation process was well thought out.

Are there any areas for improvement or something Lighthouse, now Digital Product People could have done differently?

No, I think Lighthouse, now Digital Product People did a fantastic job.

BACKGROUND

Please describe your company and position.

I am the former Chair of Marketing Committee of The Cruising Association

Describe what your company does in a single sentence.

Provides trusted cruising information and a social network to small boat cruisers, sail and motor. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lighthouse, now Digital Product People to accomplish?

• Modernize our website
• Which hire membership conversation via website
• Simply the website, more user friendly

SOLUTION

How did you find Lighthouse, now Digital Product People?

Used before

Why did you select Lighthouse, now Digital Product People over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Lighthouse, now Digital Product People were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Review stakeholder needs. Assess customer experience on old website. 
Redesign pages, including mobile version. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stakeholder satisfaction. The website is now with developers so we will only be able to judge when the website is launched. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time. Some small short falls were due to delays on our side. 

What was your primary form of communication with Lighthouse, now Digital Product People?

Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of our needs was most impressive. Very responsive. Flexible. Fun to work with. 

Are there any areas for improvement or something Lighthouse, now Digital Product People could have done differently?

Perhaps not allow us to get side track but that's a difficult balance between allowing us to have a voice. 

UPDATED REVIEW

This review was published on June 25, 2020.

Director, The Cruising Association
Sports

London, England

11-50 Employees

Nov 2019 - Feb 2020

$10,000 to $49,999

Verified

Project summary
Lighthouse London helped revitalize a mobile app and website for a sailing organization/ After creating a design, they developed an interactive model to get signed off on from stakeholders.

Feedback summary
Lighthouse London's interactive model has been used to socialize the wider project among key stakeholders. Paying close attention to detail, they brought unique thought and design. They responded well to feedback from stakeholders and had an excellent workflow.

BACKGROUND

Please describe your company and your position there.

I am a Director of The Cruising Association, Britain's leading organisation for cruising sailors. With over 6000 members around the world, we provide services, information, help and advice to sailors worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lighthouse London?

We are looking to revitalise/revamp an existing Mobile App and Website.

What were your goals for this project?

We wished to refresh the look and feel of the App, whilst at the same time introducing more complex features, and yet make the App easier and more intuitive to use.

SOLUTION

How did you select this vendor?

We looked explicitly for experts in usability, then asked two vendors to make proposals. This company submitted a proposal which showed a clear understanding of our goals and we were satisfied to meet our outcomes.

Describe the project in detail.

Once selected, we had a discovery meeting to set goals, and agreed on the primary focus. The company then carried out a short series of telephone interviews with a selection of users (members) to identify the most important feedback from users. This information was fed into a design which was worked up into an interactive model. This model was used to get sign off from all our stakeholders and company board.

What was the team composition?

The company has a central communication system to which our team was invited. Most contact was with one key consultant and the CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the time of writing, the interactive model has been used to socialise the wider project among around 100 key stakeholders with almost universal acceptance. The project is currently in the next phase of final design prior to final coding.

How effective was the workflow between your team and theirs?

Excellent. Information was exchanged daily and key stakeholders were encouraged to give feedback as the design progressed.

What did you find most impressive about this company?

Attention to detail. Unique thought and design patterns which we would not have thought of. They proposed a number of solutions we wouldn't have thought of which they encouraged us to consider.

Are there any areas for improvement?

We'd always like more for the money!

STAR RATINGS:
Overall rating: 4
Quality: 4
Cost: 4
Schedule: 4
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Director of Product of Gateway Services Inc.

Describe what your company does in a single sentence.

We are North America's premiere Pet Aftercare solution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lighthouse, now Digital Product People to accomplish?

• Redesign for a Pre-Order Scenario
• Redesign for a new Wholesale experience
• Streamline according to Board directives on Styling

SOLUTION

How did you find Lighthouse, now Digital Product People?

Used Before

Why did you select Lighthouse, now Digital Product People over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Use Before

How many teammates from Lighthouse, now Digital Product People were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was vast. Too vast to describe in detail.

We revamped our Wholesale and Retail Consumer Direct UI/UX to create a more commercially viable system without compromising on sensitivity to a bereaved Pet Parent.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sorry, can't get into that.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very timely.

What was your primary form of communication with Lighthouse, now Digital Product People?

Virtual Meeting

What did you find most impressive or unique about this company?

The speed of delivery alonside the understanding of the problems being solved were extraordinary. They were a pleasure to work with.

Are there any areas for improvement or something Lighthouse, now Digital Product People could have done differently?

None that I can think of.

UPDATED REVIEW

This review was published on May 15, 2024

Director of Digital Experience, Pet Aftercare CompanyOther industries

Guelph, Ontario

5,001-10,000 Employees

Sep 2023 - Mar 2024

$50,000 to $199,999

Verified

BACKGROUND

Please describe your company and position.

 I am the Director, Digital Experience of an other industries company 

Describe what your company does in a single sentence.

North America's largest provider of pet aftercare services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lighthouse, now Digital Product People to accomplish?

• Redesign and modernize UX/UI

SOLUTION

How did you find Lighthouse, now Digital Product People?

• Online Search
• Referral

Why did you select Lighthouse, now Digital Product People over others?

• High ratings
• Good value for cost

How many teammates from Lighthouse, now Digital Product People were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pet Parent memorialization portal UX/UI overhaul. Included: 

• user research on current digital experience to identify pain points and enhancement opportunities 
• visual design including styling, UI, layouts, etc. 
• mobile first 
• design handover to our dev team 
• design QA/UAT

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• On time, on budget 
• Customer & Commercial outcomes TBD

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazing partners, excellent communication. Always on time and meeting expectations. Patient when our team needed time.

What was your primary form of communication with Lighthouse, now Digital Product People?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of the work and the design handover were very comprehensive and complete. It was a pleasure to work together, and it was very collaborative.

Are there any areas for improvement or something Lighthouse, now Digital Product People could have done differently?

Some constitutive feedback shared about how we present works in progress to senior stakeholders.

STAR RATINGS:
Overall rating: 5    
Quality: 5    
Cost: 4.5    
Schedule: 5   
Willing to refer: 5   

BACKGROUND

Please describe your company and position.

I am the Head of Smart Solutions of Rolec Services Ltd

Describe what your company does in a single sentence.

Develop and manufacture electric vehicle, caravan and marina charging stations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lighthouse, now Digital Product People to accomplish?

• Set a baseline of a digital brand guideline
• Design an extendable component library
• Design a couple of screens / wireframes to demonstrate good use of the library

SOLUTION

How did you find Lighthouse, now Digital Product People?

Online Search

Why did you select Lighthouse, now Digital Product People over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Lighthouse, now Digital Product People were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A greenfield project required design input to ensure we have robust design guidelines throughout this product and future products. Ultimately, this work was to increase the power of our Rolec brand by having a common design thread through all of our services. Whilst the project was being scoped, we required the below to be designed to kick-start our project: 

• modern component system based on an accesible UI framework 
• identifying the Rolec palette across existing media and extending to fit web / app elements 
• prototype / mock up a few screens to show how the component system is indended to be used 
• well structured figma design files

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Having a finished component system, color palette and mock up screens completed. All of which were completed on time and to a high quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had catch-ups every 2-3 days discussing elements of the project, workshops and general progession along the projet roadmap. Communication was great and we weren't left in the dark.

What was your primary form of communication with Lighthouse, now Digital Product People?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The work was carried out very fast whilst having a good attention to detail of what we are after by conducting several useful workshop. The mock up screens were always going to be a 'potential' if there was time left, so it was great that they got delivered as well.

Are there any areas for improvement or something Lighthouse, now Digital Product People could have done differently?

Not that comes to my mind!

BACKGROUND

Please describe your company and position.

I am the Engagement Manager of a consulting company

Describe what your company does in a single sentence.

Pharma Consulting including CI, MA, MR, RWE and Strategic Advisory services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lighthouse to accomplish?

• To biuld a custom made software
• To ensure that the software is user firendly
• To ensure that the data uploaded to the software are secure

SOLUTION

How did you find Lighthouse?

Online Search

Why did you select Lighthouse over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Friendly and professional team

How many teammates from Lighthouse were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A platform for collecting intelligence, updates, alerts and various widgets. The platform is interactive and provides chat/comments functionality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Software developed before the deadline, quality of the product in line with expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were always on time, and weekly meetings to ensure we were on track

What was your primary form of communication with Lighthouse?

Email or Messaging App

What did you find most impressive or unique about this company?

They are a very friendly, responsive, and professional team

Are there any areas for improvement or something Lighthouse  could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the CEO of Raven E-tutor

Describe what your company does in a single sentence.

We provide one-on-one tutoring to students of all ages and levels in a variety of subjects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lighthouse to accomplish?

• The team at Lighthouse worked with my students to identify their individual learning needs and develop personalized tutoring plans. They also provided my students with the support and encouragement they needed to succeed in school. As a result of their work, my students saw significant improvements in their grades and test scores.
• The team at Lighthouse worked with me to develop a study plan and provide me with practice tests and feedback. They also helped me to identify my strengths and weaknesses and develop strategies for improving my performance. As a result of their work, I felt confident and prepared on the day of the test, and I ultimately scored well.

SOLUTION

How did you find Lighthouse?

Online Search

Why did you select Lighthouse over others?

Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

• Project Objective: The objective of this project is to design a new UI for the company's website. The new UI should be more user-friendly and intuitive, and it should improve the overall UX. 
• Deliverables: The key deliverables of this project are: 
  • A user-centered design process that includes user research, wireframing, prototyping, and usability testing 
  • A high-fidelity prototype of the new UI A detailed design specification document that includes all of the visual and functional requirements for the new UI Timeline: The project will be completed in 6 weeks. 
  • Budget: The total budget for the project is $75,000

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased sales or leads: The ultimate goal of most websites is to generate sales or leads. If the new UI leads to an increase in sales or leads, then it can be considered a success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lighthouse's project management was excellent. They were very organized and kept us updated on the progress of the project throughout the entire process. They also delivered all of the items on time, and they were very responsive to our needs. They delivered all of the items on time, even though there were some unexpected delays.

What was your primary form of communication with Lighthouse?

Virtual Meeting

What did you find most impressive or unique about this company?

Lighthouse is always willing to go the extra mile to meet the needs of their clients. They are not afraid to take on challenges, and they are always looking for ways to improve their work.

Are there any areas for improvement or something Lighthouse could have done differently?

At the moment, i think it's all amazing for me.

BACKGROUND

Please describe your company and your position there.

Digital Content & Learning Projects Officer at UK Parliament.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lighthouse ?

Creation of a digital resource to educate school pupils about women's suffrage.

SOLUTION

How did you select this vendor and what were the deciding factors?

We carried out an RFP process and Lighthouse impressed across technical ability, design approach and attitude/team fit in order to win the work.

Describe the project in detail and walk through the stages of the project.

Lighthouse listened to our requirements and presented options for design and approach. They understood the needs and considerations from the outset which enabled us to work collaboratively and in an agile way to build the resource. Content was created and provided by the UK Parliament team and Lighthouse created a resource that showcased the content beautifully.

How many resources from the vendor's team worked with you, and what were their positions?

2-3 key team members including a project manager, developer and designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The resource was highly valued by schools and submitted for an award celebrating best in class digital resources in the educational space.

How effective was the workflow between your team and theirs?

The collaboration was seamless with Lighthouse operating very much as an extension of our team. The team's communication and organisation was impeccable throughout.

What did you find most impressive or unique about this company?

As a small team, Lighthouse were able to flex to meet our needs. They were always solutions-oriented and took great pride in their work.

Are there any areas for improvement or something they could have done differently?

N/A