What evidence can you share that demonstrates the impact of the engagement?
Some of our goals included reducing the bounce rate and increasing traffic, and we have seen improvements in both of those metrics. We are now targeting an increase in our conversion rate as well, which to us is indicative of great progress. At first, it was difficult to justify the investment because we weren’t seeing a lot of results right away, but as time went on, we started to get better and better reports and have been pretty happy with everything since then.
Just last month, we went from around 50-100 visitors a month to close to 10,000. That change was reflected from finally reaching the first page in a few of our keywords, and we couldn’t be happier with that result. The pandemic has obviously been a roadblock to that, but we are looking forward to continuing to improve as the world gets back to work.
How did Digital Guider perform from a project management standpoint?
We recently changed account managers and have been really enjoying the experience since then. Our new point of contact gives us reports more frequently and has a lot more patience to explain to us the things that we are not as knowledgeable about. She is always willing to talk through different ideas with us and responds very quickly, which we really appreciate.
What did you find most impressive about them?
Their ability to explain concepts no matter how simple they might be to some people, without judgment or impatience is a really significant asset to the engagement. We do not have a lot of internet expertise, but that has never been a problem because of their willingness to work with us to improve.
Their willingness to improve the quality of reports and provide other information we ask for has helped a lot. They also do a great job of making themselves consistently available to help, no matter what time it is where they are, which is in a very different time zone from us.
Are there any areas they could improve?
I wish the process could move a little bit faster, or if we could figure out flexible rates depending on the results that we are seeing, but either way it’s not necessarily a problem with the work they are doing.
Do you have any advice for potential customers?
They are a good company overall, but make sure you advocate for yourself to work with a good team because some are not as good as others. You can definitely be successful with them, but don’t be afraid to ask for more in terms of reports or responsiveness or whatever you need.