DHNN™

BACKGROUND

Please describe your company and your position there.

Cosmetics company, my position - Digital Product Manager (Rep digital experience on various app/desktop products.) in DigIT Global 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DHNN™?

DHNN works on several projects as the main UXUI agency. I am working with them for UXUI request for new business initative. Team was supposed to come up with UXUI design proposal including providing some parts of discovery elements (like - competitors analysis and user testing (to be done))

SOLUTION

How did you select this vendor?

I don't have full background, DHNN is our main vendor in term os UXUI service.

Describe the project in detail and walk through the stages of the project.

Monthly Incentives & New Rep proposition project:

New Rep Proposition is the overall commercial proposition for New Representatives. It is suppose to be the monthly incentive program where New Rep is offered some benefits like discount or gifts after achievieng specific sales target. There is also another layer of the whole initiative which is

Monthly Incentives for establieshed Reps (who are longer than 3 months). Monthly Incentives are additional motivational programs on top of currently existing commercial model for Established Reps. 

We started the work from Monthly Incentives, but later on as the requirements grew we started to work mainly around New Rep Propostion. Those projects are kept toghether as many of the features, findings and requirements are the same.

Some New Rep proposition H-L goals:

• Inform New Rep about benefits (in this month & in GENERAL)
• Motivate New Rep to do more, to actively paritcipate in the New Rep program by growing her sales to achieve higher incentive levels this month
• Encourage to use/order/collect the rewards & benefits achieved
• Guide/inform New Rep how is she positioned against AGP GOLD Level (as this is the main business objective - that New Rep after 3 months achieve level Gold)

The stages of the project are:

• Discovery & Research & Analysis(this time only part of it was covered by DHNN, majority was done by the company) --> DHNN part: competitors analysis, review of the provided insights & personas pain points & journey.
• LoFi - DHNN provided user flows & LoFi designs <current stage>

Future stages with DHNN involvement:

• User Testing (moderated or unmoderated)
• HiFi design

How many resources from the vendor's team worked with you, and what were their positions?

5 resources in total:

• 2 UI/UX designer
• 1 design lead
• 1 product owner
• 1 project manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, there is a great progress delivered by the team visible each week. I must say that 1st month was for sure difficult for the team, as some requirements or direction was not fully clear and it was hard to progress with the right speed. However as clear requirements, directions and ongoing feedback started to be provided from my side UXUI designs were improving and progressing into expected direction week by week.

Current LoFi designs are in very good state, and I ma happy with progress after each iteration. Business side is happy with current proposal as well, and considering last momnth (Aug) where we really kicked off the "New Rep Proposition" part of the project current state vs starting point is a massive (positive) difference.

How effective was the workflow between your team and theirs?

As written above - I believe the key to effective workflow is being aware of WHAT I as a client really expects, what are the objectives and goals we want to meet via new solution. Once it stated to clarified from my side the workflow stated to be perfect. There are ongoing weekly iterations between us, including some ad-hoc comments & feedbacks.

Project owner (Flavia) is doing great job consolidating all of the feedback and making sure every point which I mention or touch is reflected or thought of by the DHNN team. They are very accessible, and capable in working in shorter sprints delivering pieces of the solution with the great speed.

What did you find most impressive or unique about this company?

Impressive - that they are able to really understand the complexity of the business. They are curious and always open for feedback, not stubborn on their designs, but as well able to reccomend or comment ideas which might not be the best. They are also kind, normal people, without this distance of being "the vendor". It feels like we're working for the same purpose, and we are one team.

Are there any areas for improvement or something they could have done differently?

Before I would say - flexibility with timelines, but now I would say - to keep the flexibility with timelines which they gained :) Also, I would reccomend to try to align all the designers between the other projects they are doing for the business even more - to make sure that someone is ovelooking the overall experience across various platforms and products (e.g. some features could be used for mutiple projects and designed once)

BACKGROUND

Please describe your company and your position there.

I am the Product Marketing Manager in a start up company that was founded on Feb 2019 by the Brasilian group Itau Unibanco. The company is aimed to offer financial services B2C with an over-the-top business model.

Our first product is a P2P payments solution, which was launched earlier this month. We're 50 people in the company (and we're hiring!).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DHNN Creative Agency?

We've been creating ank together with DHNN since the beginning of our story. Last year we focused in naming the company, creating the logo, defining a complete brand guide and the company's personality and tone of voice.

Plus, we worked in the design and packaging of one of our projects, a credit card. This year was all about launching a product so we worked in other key assets: UX/UI support for some of the app's flows, corporate web (design, copy and coding), social media profiles and posts.

Currently, we are working in the social media strategy for the remain of the year and 2021 and we're also developing together an internal communication campaign.

What were your goals for this project?

Last year and during most of the present year we worked in the basis of the company, so the focused wasn't in KPIs but in developing an outstanding and solid brand that looks beautiful and offers an experience even more beautiful.

We did receive great reviews from our stakeholder Itaú Unibanco and the public in instances of quality/quantity studies.

SOLUTION

How did you select DHNN Creative Agency?

The first time DHNN pitched with other two agencies and we decided because their dynamic and understanding of our needing and culture. Since then, we usually work by projects, so we renew our votes every time.

We luckily have the possibility of choosing among the best-in-class agencies but we feel comfortable in this relationship and feel that we have capitalized all the steps we've done together so far in benefit of our brand.

Describe the project in detail.

It's difficult to describe the project since we've done together several but there's methodology: we sometimes have a defined idea, sometimes we feel we'd like to do something but we don't know how to materialize it.

In each case the agency is flexible but professional enough to work with clear timing and frame. To sum up: meetings with the product/design/marketing team, definition of goals, moldboards presentation, definition of timing and iteration dates, mockup presentations, final check or testing, deployments, after deployment check and support if needed.

What was the team composition?

We mainly work with Lucas Davison and Diego Trefny. We really appreciate their commitment and close involvement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched the company earlier this month so it's difficult to show traffic or conversion numbers, but you can visit our website, social media profiles and if you have an Argentinian ID telephone you can download the app to feel it personally.

How effective was the workflow between your team and theirs?

We couldn't have created all the things we did together without a great relationship and fluid communication. We are both sides goal oriented teams.

What did you find most impressive about this company?

The have knowledge, they study, and always bring fresh and state of the art ideas. The moodboard and definition stage is an inspiring exercise but they can mix that with sense of urgency, which sometimes is most valuable for us.

Are there any areas for improvement?

I can't think of anything right now. We deal with several partners of different services and DHNN is the best mix between results, cost and commitment

BACKGROUND

Please describe your company and your position there.

I am responsible of Social Media and Digital Branding at a Banking Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DHNN Creative Agency?

DHNN worked with us to launch a new personal finance venture. Working together with the teams from Argentina and Brazil. The objective was to define the application's user interface and build the brand image from scratch.

What were your goals for this project?

Our goal was to build a brand that can last over time. Developing a friendly and modern interface, with an image aligned to the culture of the new company.

SOLUTION

How did you select this vendor?

We had selected 4 agencies to make a tender. We chose DHNN because they were the only provider that had clear knowledge about user interface, proving to have worked for the main companies in the country. In addition to having experience in brand development.

Describe the project in detail.

The project was designed in 2 stages. The first was related to creating the entire user interface of the application, the main means to operate with the new service. This required the definition of the tone of voice, color palette, design based on material design, definition of images, etc. The second stage was related to branding. Personality, and elements related to the brand image from 0.

What was the team composition?

We worked in a team formed by me from Itaú Argentina, 3 people from Itaú Brazil and the people involved from the new venture.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to the capacity of my area I could not be involved in the final part of the project but I can say that the DHNN team delivered with very tight times, always ensuring quality and complying with what was agreed. It shows that they are passionate about what they do and that they do everything possible to achieve the best result.

How effective was the workflow between your team and theirs?

Diego and Lucas were involved from moment 0. Always contacting the teams to ensure that what was delivered was as expected. Many times we had to rework certain aspects of the deliverables and they accompanied our orders without problems. Diego handled the project most of the time, attending to our requests, his good predisposition and professionalism throughout the project is remarkable.

What did you find most impressive about this company?

That they can deliver so many things in such a short time, with remarkable quality.

Are there any areas for improvement?

Perhaps having more face-to-face meetings for teams to link in a more organic way.

BACKGROUND

Introduce your business and what you do there.

I’m the communications coordinator for a regional cosmetics firm.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with DHNN Creative Agency?

We hired DHNN Creative Agency to improve our communication and sales tools.

SOLUTION

What is the scope of their involvement?

DHNN Creative Agency optimized and redesigned editorial catalogs, including branding solutions to portrait highlighted products. The team kept the simplicity in mind, focusing on clearness between product lines and launches.

What is the team composition?

We worked with a team of around four or five.

How did you come to work with DHNN Creative Agency?

I liked the work I’d seen them done for other companies. We got in touch with DHNN Creative Agency for this project and evaluated them among three different companies before choosing them.

What is the status of this engagement?

We started engaging with DHNN Creative Agency in November 2018, and it ended in March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a great experience with DHNN Creative Agency. Unfortunately, we didn’t finish the project because of internal issues within the company, but that wasn’t related to them. Their team was open to understanding company issues and conditions. They were willing to hear us and propose other ideas.

How did DHNN Creative Agency perform from a project management standpoint?

While we didn’t use specific communication tools, it was all good. They met all the deadlines. Overall, DHNN Creative Agency did very well.

What did you find most impressive about them?

Their attitude, openness, and the quality of their service were great.

Are there any areas they could improve?

I couldn’t mention anything.

BACKGROUND

Introduce your business and what you do there.

I am the communications national manager at a nonprofit in Argentina. We work in vulnerable neighborhoods building emergency houses and we have other community programs aimed at improving the quality of life in these neighborhoods.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with DHNN?

We needed them to create our visual identity for a campaign.

SOLUTION

What was the scope of their involvement?

They created all of our visual identity for the campaign. They also designed and produced the campaign’s commercials for social networks and developed our organization’s digital yearbook.

What is the team composition?

We worked with four people.

How did you come to work with DHNN?

The person who was in charge of marketing and communications for our organization had the first contact with them. She knew about their work, so we contacted them and they were interested in working together.

How much have you invested in them?

We spent $3,000—$4,000. Part of their work was pro bono.

What is the status of this engagement?

We started working with them in 2016 and the project concluded in 2017.

BACKGROUND

Introduce your business and what you do there.

I’m the UX director and global director of sales at Avon Products, a cosmetics company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DHNN Creative Agency?

We have a very small UX/UI team in-house, so we needed an agency to support our daily work.

SOLUTION

What was the scope of their involvement?

They support our UX/UI of 5–6 different platforms, doing maintenance, some complex elements, and exercises with UX in terms of processes or different journeys.

They’re an extension of our team, providing wireframes and sketches. They also do visual design, wireframing, and frontend visuals.

What is the team composition?

There's a project manager and three full-time designers. The project manager is our main point of contact, but sometimes we have direct contact with the UX/UI designers.

How did you come to work with DHNN Creative Agency?

DHNN was working with a local Avon office in Argentina who was happy with the outcome of their work. When we needed an agency to support global initiatives, we reached out to them and it’s working quite well.

What is the status of this engagement?

We started working together in March 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re quite professional and I like the way they work. They were keen on going through standard processes in terms of wireframing, analyzing the flow, and determining how it should be.

Due to the nature and speed of our projects, we initially were a little resistant and told them we need to go straight to the point. However, they’ve tried to improve the experience of the things we do. We were asking for one specific thing, but they’re always very open to trying to add value. That doesn’t usually happen with other vendors around Europe.     

How did DHNN Creative Agency perform from a project management standpoint?

They adapted to some of the tools we had in place, like Jira and Microsoft Teams and they also included other tools as well. There is a time difference, so we request things during the afternoon or during our morning when they’re not yet at the office and receive them in our evening or by the next morning. It’s quite convenient.

It took us a couple of months to get to a point where we were all happy with the timing. We had a lot of different platforms and audiences, so it was quite difficult to have proper onboarding and understanding of everything. Once they felt comfortable and understood, we were able to start working in a very dynamic and agile way. They’re quite good with deliverables and do extra hours in order to deliver on time.

What did you find most impressive about them?

They provide us three full-time resources, which means we don’t have to go through learning curves with massive rotations of people. They’re a good agency.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

No.

BACKGROUND

Please describe your company and your position there.

I'm currently the director of User Experience and TV Quality for the History Channel, A&E, and Lifetime in Latin America. I was previously the head of digital for Cablevisión Argentina.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DHNN Creative Agency?

We've worked together on digital design and UI/UX development for both web and mobile applications.

What were your goals for this project?

They developed the UI of our website. Our main objective was to improve the UX, increasing the rate of monthly usage and the number of customers registered on the platform. We wanted to grow the number of video views and monthly authenticated users.

SOLUTION

How did you select this vendor?

We chose them for the quality and creativity of their work, for their understanding of our needs, and for the methodology and processes that ensure quality.

Describe the project and the services they provided in detail.

For our latest project, we held several briefings and established a four-week timeline. We delivered the mockups, and then they validated the designs and delivered in a timely manner. For the Cablevisión project, they implemented an agile methodology and designed the UI of an on-demand platform. They collaborated with our commercial and development teams to meet our deadlines and close the project in a timely manner.

What was the team composition?

For the TVQuality project, we had a project manager, a creative director, and a designer. For the Cablevisión project, we had a project manager, the creative director, and some designers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We're launching the current product this week. The Cablevisión project increased queries about business plans and increased the number of authenticated users.

How was project management arranged and how effective was it?

We managed the project in Jira and handled deliveries in Zeplin. Communicating with the project manager was fluid. We had two rounds of feedback before the final delivery.

What did you find most impressive about this company?

I was impressed by the creativity and quality of their deliveries, along with their ability to interpret our needs.

Are there any areas for improvement?

I don't know how they could improve. They're at the forefront of trends, and they incorporate good practices and methodologies.

BACKGROUND

Introduce your business and what you do there.

I am the design chief at a multiplatform news source in Argentina with a newspaper, TV channel, digital platform, and an event guide for our members' club. I oversee our B2C efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DHNN Creative Agency?

We were in the process of a rebrand.

SOLUTION

What was the scope of their involvement?

DHNN Creative Agency implemented strategies to rebrand our entire visual system and communications strategies. Additionally, they developed a specific identity for our members' club.

What is the team composition?

We worked with a team of four.

How did you come to work with DHNN Creative Agency?

We evaluated three different design studios. DHNN came recommended by a friend who had worked with them in the past. After reviewing their portfolio, we found their work innovative and in alignment with our project.

How much have you invested with them?

We’ve spent around 500,000 ARS ($16,750 USD).

What is the status of this engagement?

We started working with them in December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started implementing the new visual system about two months ago and their work has been excellent. I am really happy with the quality of their design and their follow-up efforts.

How did DHNN Creative Agency perform from a project management standpoint?

DHNN Creative Agency used a project malmanagement tool, but I’m not sure which one. Despite our tight deadline, they managed to deliver on time.

What did you find most impressive about them?

I was impressed by the team’s design skills.

Are there any areas they could improve?

I can’t think of any specific area. In most projects, there’ll be some disconnect in communicating specific expectations, but we solved any of these issues easily.

BACKGROUND

Please describe your company and your position there.

I’m the director of design and UX at Telecom Argentina, a fusion between Cablevision Argentina and Telecom.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DHNN?

We needed web development and branding services to improve conversion rates.

SOLUTION

What was the scope of their involvement?

In separate projects for end-clients, DHNN developed our site and designed applications. They also produced a digital handbook for marketing purposes.

What is the team composition?

The team had about 10 members at any given time. The composition frequently changed.

How did you come to work with DHNN?

We found them on Behance, liked their portfolio, and arranged a meeting. We did a competitive search for each project and selected DHNN on multiple occasions.

How much have you invested in them?

We spent around 570,000 Argentinian pesos ($19,161 USD).

What is the status of this engagement?

We started working together in 2014 and the partnership ended about four years later in 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One project was a redesign for a client’s e-commerce site. The overhaul was exhaustive and successful. Post-launch, online sales increased by 5-10%. We experienced similar conversion results on other projects as well.

How did DHNN perform from a project management standpoint?

We had an account manager for each project; all of them provided responsive and perfect service. The team was always professional about delays and missed deadlines; we knew about each instance well in advance.

What did you find most impressive about them?

They were creative and open to close collaboration. The great results reflected both attributes.

Are there any areas they could improve?

Everything worked well and nothing was inconvenient. However, the team could integrate with other areas—such as development—to a greater extent. We always engaged them for design projects, but stronger development skills would enable them to cover our projects fully.

BACKGROUND

Introduce your business and what you do there.

I’m the client services and account management officer for a bank that offers personal and commercial banking services and asset management options.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DHNN Creative Agency?

We needed rebranding help. We wanted to update our website and brochures.

SOLUTION

What was the scope of their involvement?

We were a conservative bank with an older website, and we wanted to appeal to a younger generation. DHNN Creative Agency took our ideas and created four different design options for the site. We then chose one of them, and they used Adobe Illustrator and InDesign to finalize the project.

What is the team composition?

We worked with a team of about four but mainly had contact with two people.

How did you come to work with DHNN Creative Agency?

We wanted an international firm that spoke Spanish, since many of our employees and clients are from South America. DHNN Creative Agency had a great portfolio and seemed like a good fit, so we hired them.

What is the status of this engagement?

The project happened in 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

DHNN Creative Agency modernized our website and gave it a much better UX/UI.

How did DHNN Creative Agency perform from a project management standpoint?

They were thorough and professional, responding well to feedback and meeting deadlines. We had a lot of internal people working on the project, and DHNN Creative Agency handled all of the different input well.

What did you find most impressive about them?

Their designers do amazing work.