Designday

BACKGROUND

Please describe your company and position.

I am am executive at Edukemy Services Private Limited

Describe what your company does in a single sentence.

An AI powered study companion built for UPSC aspirants. An ecosystem taht works at an expeirence layer for UPSC students helping them with every stage of UPSC preparation.

Sudents prepare with more structure, clarity, and consistency through guided study planning, answer evaluation, doubt solving, and exam focused learning workflows & more. The product is designed to act like a reliable study companion for serious aspirants preparing for one of India’s most demanding adminitrattive services exams. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designday to accomplish?

• We partnered with Designday to strengthen the product experience across both the user and system level. A major focus was simplifying AI driven learning journeys for UPSC aspirants and making the platform feel intuitive even for students coming from tier 2 and tier 3 cities across India.
• Build habits around using AI tools in Tier 2 & Tier 3 cities for students who are from non-tech backgrounds
• Our focus was to simplify complex AI workflows into something intuitive for students, improve usability across the platform, and create a stronger design foundation that could scale with the product as we grow
• Beyond core UX improvements, we wanted to build stronger habit loops inside the product so students could stay consistent with daily study routines. This included improving engagement through gamification, better learning flows, and clearer progress visibility across the platform.
• Another important objective was creating a scalable design foundation through design systems governance so the product could grow faster without losing consistency.

SOLUTION

How did you find Designday?

• Online Search
• Referral
• Clutch Site

Why did you select Designday over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Designday were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A large part of the engagement focused on designing AI led experiences that feel approachable and useful for UPSC aspirants across different user segments, especially learners from tier 2 and tier 3 cities where usability and clarity become even more important. 

They also helped shape habit building product flows around daily study planning, answer writing, revision cycles, progress tracking, and motivation loops. Gamification was thoughtfully introduced across certain journeys to make consistency feel rewarding without distracting from the seriousness of exam preparation.

On the design side, Designday created a scalable design system for AI experience with reusable components, interaction patterns, and clear UI guidelines that now support faster product development across teams.

They also worked on responsive design across mobile and web to ensure the experience remained consistent regardless of device. Their involvement went beyond execution. They contributed strongly to product thinking and helped bring clarity to complex ideas from an experience and usability perspective.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project had a clear impact on both product usability and internal execution speed. Was laucnhed for students & students liked the user experience of the product. Now in total 5000+ Daily Active Users is the metric we have.

The platform became easier to navigate, especially across core learning journeys like interactive syllabus, study planning, answer evaluation, and doubt solving. 

We saw stronger engagement across recurring student workflows, which was important for a product built around daily usage and habit formation.

It brought consistency across the platform, reduced repeated decision making, and made it easier for us to ship features faster across both mobile and web.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Demo Demo

What was your primary form of communication with Designday?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Demo Demo Absolutely. We would confidently recommend Designday to teams building digital products, especially where user experience, product clarity, and scalable design systems matter.

Are there any areas for improvement or something Designday could have done differently?

Overall, we had a very positive experience. If anything, as the scope expanded over time, having even more dedicated bandwidth from their side would have helped us move faster on a few parallel tracks. Other than that, the collaboration has been strong.

BACKGROUND

Please describe your company and position.

I am the Founder of Breadcrumb Cybersecurity

Describe what your company does in a single sentence.

Breadcrumb Cybersecurity helps organizations protect their infrastructure, critical data, and reputation from today’s advanced cyber threats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

The user interface of our consumer console was really outdated. Since our business has expanded over the past 10 years, we needed to redesign the consumer console with a UI/UX that caters to our wider clientele.

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To begin the project, Designcapital hosted a workshop where we demonstrated the user interface of the current console.  They were able to comprehend the platform and the issues that needed to be fixed thanks to that method.  We conducted another class to go over our four consumer personas after they produced some slides that illustrated their key points.  Designcapital responded by producing wireframes and mock-ups of their desired modifications.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our internal staff is committed to the redesign, even if we haven't yet implemented all of Designcapital's deliverables.  The integration procedure will now take several quarters as they go through several mock-ups.  Nonetheless, the initial set of modifications will drastically lower the quantity of our most frequent support tickets.  The interface will mostly fix problems with updating billing addresses and credit card difficulties.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the project, we communicated with them via Slack.  Whenever they had queries or design problems that needed to be fixed, they would message me immediately.  Initially, they sent wireframes once a week, but as the project progressed, that frequency rose to twice a week.  Additionally, they record, upload, and document meeting content using Basecamp.  Although their team set a challenging schedule, they managed the project well and achieved more than I had anticipated.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Designcapital worked hard to comprehend the project and come up with solutions.  Despite the complexity of our company model, they consistently posed pertinent queries.  They are quite knowledgeable about UI/UX design.  Their conclusions have a favorable impact on how users engage with our platform.  Additionally, their project management methodology guaranteed a fruitful engagement.

Are there any areas for improvement or something Designcapital could have done differently?

No, they did an excellent job for us.

BACKGROUND

Please describe your company and position.

I am the Founder of Cavea Technologies

Describe what your company does in a single sentence.

Cavea Technologies specializes in developing boron-based pharmaceutical solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• To create the user experience (UX) for a new line of software products we're launching onto the market, we enlisted Designcapital

SOLUTION

How did you find Designcapital?

Referral

Why did you select Designcapital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In order to ensure that we were capturing the correct language and intent of the product suite, we conducted a lot of research together before moving on to the UI/UX work. Using InVision and Zeplin, they have been working all year to deliver screens that integrate the various parts of the suite correctly; once it is finished, each component will have a different user focus and profile. Their work is crucial in creating a clean, efficient, manageable design for users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Even in the pre-release phase, our internal and external feedback has been far better than expected, and they've been able to significantly reduce our burden and positively benefit the company. Their work has been excellent, especially considering our unique workflow and product area. They quickly caught up, asking incredibly intelligent questions that validated their thorough understanding of our space. We're meaningfully impacted by the amount of time they saved us on the development end.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They pay close attention to every little aspect that is required for success. They submit reports on schedule and with accuracy. Although it took some time for us to settle into a routine, overall communication has been excellent.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They provided a new viewpoint to direct our project. We occasionally tend to stick with the same vendors in huge organizations since they frequently provide similar ideas. Designcapital provided the fresh viewpoint we sought. They have, in many respects, exceeded my standards for the caliber of their job.

Are there any areas for improvement or something Designcapital could have done differently?

Nothing comes to mind that is noteworthy. In any case, it takes time to get to know a new partner, and we were successful in doing so.

BACKGROUND

Please describe your company and position.

I am the Founder of ReflectedWorth

Describe what your company does in a single sentence.

ReflectedWorth is a Job Search Coaching service provided for Senior, Leadership and Executive clients across Software Engineering and Product Management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• Initially, we hired them on to assist us rebuild an existing product based on customer input. But, that blossomed into the articulation of a new product ecosystem. They assisted us in developing an entirely new product.

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital provided us with a framework at the start of the project that gave us an idea of their usual workflow, which we followed, completely customizing it to meet our needs. They designed, developed, and worked on data visualization for the redesign of one of our products, which was the initial scope of the work; however, they ultimately guided us through the entire process of creating a new product that is now one of our key selling points, and they produced a vision, promotional video, and landing page for the new solution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The prototype has received very positive internal feedback, the product designs are still being integrated.  Regarding the new product, the internal team and customers have responded very well to their deliverables thus far.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had daily standups and weekly in-depth meetings with the team, and the project manager was excellent. They were really on top of things and made sure everything was running on time.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

All in all, the endeavor was quite cooperative.  We worked in cooperation with their incredibly creative staff to bring our concepts to the next level.  The cooperation was far more beneficial to our team than anticipated.  They were instrumental in the new product vision, clearly understanding our business and value add, translating them into strong product design.

Are there any areas for improvement or something Designcapital could have done differently?

Not really, I was happy with their services.

BACKGROUND

Please describe your company and position.

I am the Manager of Scaling FinTech

Describe what your company does in a single sentence.

The company creates, manufactures, and sells physical or digital items, primarily serving customers in the United Kingdom but also reaching global markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We wanted to launch a mobile app but didn't want to have a different code base and user experience from our website. Our existing web app was created by the original team with minimal design experience and required some attention. Designcapital contributed to the makeover of our desktop and mobile experiences.

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their team collected and analyzed existing customer feedback, as well as our product roadmap.  Then they dug deep into the existing software and experimented with it to better understand its current operation.  They then created a work plan and iterated with us to ensure they were focusing on the most important concerns. Finally, they participated in weekly design sprints, where they would compile revised designs each week and incorporate our feedback and direction during weekly meetings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since then, we have constructed and released our mobile app and are currently rebuilding our desktop experience.  Designcaital's work on our IA was critical in refocusing our app and leaving room for future modules and features to be built.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The embedded structure enabled close feedback loops across design, product, and engineering.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We began working with Designcapital for a UX audit and eventually became long-term design collaborators.  Their ability to create a human-like experience from compliance-heavy flows was outstanding.  Our dashboard engagement increased by 29%, and support problems relating to UI confusion decreased dramatically.  They communicated effectively with our development team, providing clear specifications and smooth Figma handoffs, saving us weeks of back-and-forth.

Are there any areas for improvement or something Designcapital could have done differently?

I don't think i have anything to improve.

BACKGROUND

Please describe your company and position.

I am the FOUNDER of SaaS

Describe what your company does in a single sentence.

software applications over the internet, allowing users to access and use them on a subscription basis without needing to install or maintain the software themselves.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We initially hired Designcapital to assess the user interface and user experience of our inward-facing operating system.

SOLUTION

How did you find Designcapital?

Referral

Why did you select Designcapital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First, we worked with Designcapital on a scoping exercise.  As previously stated, the task was to evaluate the UI/UX of our operating system.  They used this activity to create a timeline and budget for our project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

What I appreciate about Designcapital is that nothing is too large or too small for them.  The project took on a life of its own, and they never claimed anything was beneath them or that it required a lot of minor work for them to handle.  They were equally dedicated to all aspects of the project, whether trivial or significant.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital was on time and on budget, which usually never happens.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Designcapital came in when we were still refining our MVP and honestly, they
brought a layer of clarity we didn’t even know we needed. The team not only
revamped our entire onboarding flow but helped us rethink the way we present
product value on the landing page. Our sign-ups improved by 38% within a
month of relaunch. What stood out? No fluff, just smart, crisp execution — and
always ahead of schedule. They now handle our ongoing design iterations as
our embedded product design team.

Are there any areas for improvement or something Designcapital could have done differently?

Nothing to change  

BACKGROUND

Please describe your company and position.

I am the Founder of Gymshark

Describe what your company does in a single sentence.

Gymshark is one of the fastest growing and most recognisable fitness apparel and accessories brands, supported by over 22 million highly engaged social media followers and customers in 100’s of countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?
We brought Designcapital on board to help us rethink the user journey, with the specific goal of increasing mobile conversion rates and reducing friction in product discovery and checkout.

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital took a deep dive into our existing customer behavior data and led a full redesign of our e-commerce platform’s mobile and desktop UX. They started by mapping out new user flows with clear, actionable moments that reflected how fitness shoppers browse: quickly, visually, and often on the go.

Key deliverables included:

A redesigned mobile-first product discovery experience, with simplified filters and a scroll-friendly layout using Figma.
An intuitive navigation system for the desktop site that supported faster category switching and content-rich product pages.
A modular UI kit we could repurpose for seasonal campaigns, built directly into Webflow for rapid prototyping.
Weekly update hubs via Notion and Slack channels for real-time collaboration and change tracking.
Embedded motion design prototypes to enhance user engagement without compromising performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first two weeks of deploying the new design, we saw mobile engagement time increase significantly, and the number of cart completions on mobile rose by 18%. Users were finding products faster, navigating categories with fewer taps, and spending more time exploring recommendations. One specific success was the “Shop the Look” feature they conceptualized, which saw above-average interaction compared to standard product listings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital maintained an organized, agile workflow from day one. Every sprint was managed in Notion with clear timelines, and communication on Slack was proactive, never reactive. They didn’t just wait for us to ask questions; they often anticipated our needs and shared design alternatives or ideas we hadn’t considered. Figma was used not only for design files but also to facilitate review cycles that included live annotations, making it easy for both tech and marketing teams to provide input.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their deep understanding of retail behavior and their knack for combining visual design with practical UX decisions. They understood our brand voice and brought it to life in ways that felt fresh but still unmistakably "us." The balance between style and function in their work was something we hadn’t seen before with past partners.

Are there any areas for improvement or something Designcapital could have done differently?

While the documentation was solid, a hands-on walkthrough or live Q&A session could have added even more value.

BACKGROUND

Please describe your company and position.

I am the Founder of LIVV Audio

Describe what your company does in a single sentence.

At LIVV Audio, our mission is to push the boundaries of personal sound—smart headphones that adapt to movement, mood, and environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We engaged Designcapital to lead the AI development that would power this next-gen audio experience. The challenge wasn’t just technical. It involved designing algorithms that felt intuitive, non-intrusive, and genuinely helpful.

SOLUTION

How did you find Designcapital?

Referral

Why did you select Designcapital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital approached this as a full-stack AI integration, working side-by-side with our internal product and firmware teams to make sure the intelligence they built could run smoothly within our custom OS and user-facing app. We also had regular collaboration through Slack, where their AI engineers were highly responsive, jumping into impromptu bug-hunt sessions and brainstorming feature enhancements with our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The difference after the AI integration was both measurable and experiential. From our beta program alone:

Playback customization accuracy improved by 53%, based on user surveys comparing pre- and post-AI versions.
Over 70% of testers used the “adaptive mode” daily, a feature powered entirely by the real-time AI logic Designcapital helped architect.
Our app engagement time went up significantly, with users spending more time exploring personalized recommendations.
Perhaps the most validating stat: user-reported satisfaction scores jumped from 3.8 to 4.6 out of 5 within the first month of rollout.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital had a reliable and clear-cut project flow. They broke the engagement into structured modules, delivering iterative builds every two weeks. Every build came with thorough notes, testing suggestions, and checkpoints.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really impressed us was how deeply they thought about the UX of AI. Most developers stop at functionality. Designcapital went further, crafting behaviors that were empathetic, human-friendly, and emotionally aligned with our brand. The AI they built wasn’t just smart, it was sensitive.

Are there any areas for improvement or something Designcapital could have done differently?

If there was one thing that could have been better, it would be more involvement in QA testing across device types. While they were deeply involved in building the models and logic, we found ourselves needing to simulate certain real-world edge cases on our own. However, once we flagged this, they were quick to build custom testing scripts and even set up synthetic data scenarios so we could cover those gaps internally. Their responsiveness made a huge difference.

BACKGROUND

Please describe your company and position.

I am the Founder of LOCAL Coworking

Describe what your company does in a single sentence.

At LOCAL Coworking, our mission is to create a warm, functional, and inspiring workspace for freelancers, startups, and remote teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We brought Designcapital on board to completely reimagine our digital interface. Our goal was to improve the flow of information, simplify booking and membership sign-ups, and bring the cozy, personal feel of our spaces into the website and member dashboard

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work we outlined with Designcapital turned into a full-scale digital refresh, but they handled it with impressive clarity and creativity. They began with an in-depth discovery phase, where they visited one of our locations and actually spent time as a coworking guest. The scope of work includes a new member portal UI, where users could book meeting rooms, view events, pay invoices, and connect with other members. This was designed in Figma, with responsive layouts optimized for mobile-first use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of Designcapital’s work was immediately visible. Within the first month of launch, we saw a 42% increase in completed sign-ups and a 29% bump in meeting room bookings—metrics that speak to how much smoother and more enjoyable the user journey became.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their coordination and follow-through were among the best we’ve worked with. Slack was our daily communication space, where we had fast back-and-forths and creative brainstorming sessions. For more structured updates, they used Notion, where timelines, deliverables, and design files were clearly laid out. Nothing ever felt lost or ambiguous.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most memorable quality of Designcapital was their ability to translate the spirit of our brand into design. They didn’t just build something pretty, they created a digital experience that felt like LOCAL. Warm, simple, and welcoming.

Are there any areas for improvement or something Designcapital could have done differently?

If there’s one thing they could refine, it might be their intake documentation for the admin panel users. While the UI was intuitive for us, our location managers had varied tech comfort levels, and a more detailed walkthrough with video tutorials would’ve made that transition easier. That said, once we raised the point, they scheduled one-on-one training with each manager and even customized quick-reference guides tailored to each role.

BACKGROUND

Please describe your company and position.

I am the Founder of Medic Mind

Describe what your company does in a single sentence.

At Medic Mind, we specialize in preparing students for medical school entry exams and interviews, offering tailored learning paths for students across different countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• Our core aim in hiring Designcapital was to develop an AI-driven platform that could replicate the feedback and interaction students typically get from live tutors, but in a scalable, intelligent, and accessible way.

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital’s team approached our vision with both curiosity and discipline. What we appreciated early on was how they didn’t jump straight into development. They spent the first few weeks interviewing our tutors, observing live classes, and reviewing anonymized student submissions to understand the tone, structure, and depth of feedback we offered.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen a meaningful shift in how students engage with our platform. One standout example: during a high-pressure admissions window, a student submitted a personal statement draft at midnight. Within minutes, they received AI-generated feedback that was thorough, encouraging, and highlighted structure and tone adjustments, something we would’ve previously taken a full day to respond to manually. That kind of responsiveness made a real impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital’s way of managing the workflow was structured but never rigid. They kept things moving steadily without overwhelming our internal team. Weekly check-ins were clearly outlined in Notion, and we had access to a shared roadmap that was frequently updated. Delays were rare, and even when they occurred due to internal testing, they adapted with grace and flexibility. The Figma boards were neat, intuitive, and always ready for review.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most remarkable quality about Designcapital is their ability to blend technical depth with educational empathy. They didn’t treat this as just another AI build, they fully immersed themselves in the student journey. They understood that a rushed or robotic tone could harm trust, and worked meticulously to shape responses that felt warm, constructive, and helpful.

Are there any areas for improvement or something Designcapital could have done differently?

None.