We Craft Digital Products

Decojent is a product design company located in Karachi, Pakistan. Our team loves to design challenging digital products. We help discover untapped valuable insights to turn complex applications into simple relatable experiences for both consumer and enterprise applications.

Our capabilities are in producing web and mobile designs - especially for enterprise apps with multi-dimensional use cases and complex data including SaaS, Data Visualization, Ecommerce, and Fintech industry.

We believe, while talent can take us far, it will not take us to greatness. We operate on core values which are: staying humble, being authentic and taking responsibility. When combined, these values can guide us to be the best version of ourselves. 

Our work can be challenging and stressful sometimes. So our teammates make every effort to support each other and create an atmosphere that is creative, respectful, and above all, full of fun.

 
$5,000+
 
$25 - $49 / hr
 
2 - 9
 Founded
2016
Show all +
Karachi, Pakistan
headquarters
  • Office # 404 - 405, Rim Jhim Mall, Block 6, Gulshan-e-Iqbal
    Karachi, S
    Pakistan

Portfolio

Key clients: 

Neil Patel, BigParser, NewsWire, M&P, Arytic

Mobile App: M.O.S.T : Social mobile app with instagram like features

Its a mobile app that allows users to share pictures and videos either publicly, or privately to pre-approved followers.

It allows users to register and upload photos or videos to the service. Users can apply various digital filters to their images. They can add hashtags to their posts, linking the photos up to other content

Full View:&nbsp

;https://dribbble.com/shots/4075007-Social-mobile-app-with-instagram-like-features/attachments/934746

Web Application : Urban Intelligence and Collaboration Platform.

World's first integrated Urban Intelligence and Collaboration Platform. View full case study here: https://decojent.com/work/xaqt/

Kickstagram - Landing page

Website/Landing page : SaaS provider specializing in instagram content and user base management. Full View here : https://dribbble.com/shots/4745689-Website-for-SaaS-provider-specializin...

Tiltit - Mobile App

Mobile App: Information design of interesting data taken by sensors attached to physical products. View Full Case study here: https://decojent.com/work/tiltit/

Web App - Prodact

A tool to collaborate, validate and pitch your startup idea. View full case study here https://decojent.com/work/prodact/

iOS App: Paywith

PayWith iOS app re-design, put together some initial screens
The app idea is to pay with your mobile and get rewards.

Reviews

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Product Design for Property Management Company

"They do high-quality work, they’re easy to get along with, and they have excellent design chops."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2019 - Ongoing
Project summary: 

Decojent analyzed how well a software offering fit users’ needs. Their services included creating high-resolution wireframes for user interviews.
 

The Reviewer
 
1-10 Employees
 
Hudson, New York
Dave Spooner
Co-Founder, Innago LLC
 
Verified
The Review
Feedback summary: 

Since stakeholders are satisfied, they’ve expanded the partnership to cover a website and an app. Decojent excels at following instructions, yet also offers insights when needed. Their responsive communication and well-structured workflow have been highlights.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Innago provides free rental management software for small to mid sized landlords. We offer the ability to collect rent online, screen tenants, sign leases, and manage properties. We focus on creating a simple, easy to use product that also offers the flexibility and control landlords require.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Decojent?

We initially hired Decojent to work on a brand new user experience for our tenants. Things have gone so well, we've expanded their work to cover our website, a mobile app, and the landlord user experience.

What were your goals for this project?

We wanted a design aesthetic and approach that better fit our values (simplicity, accessibility, etc.). It was also important that ideas were not simply accepted because they looked good (from a design standpoint), but thoroughly investigated to ensure they were the most usable and clear.

SOLUTION

How did you select this vendor?

We searched online for both US and foreign based UI/UX teams. We complied a list and interviewed quite a few. For those that we felt were competent enough to take on the project, we assigned a short UI/UX task. We compared not only the results but the approach of each team, and Decojent came out on top.

Describe the project in detail.

Decojent began by investigating our current offering - it's intended purpose, what worked, what did not, etc. They then began providing wire frames for initial acceptance. Once that was completed, they began producing high-res versions which were put in front of users to see the response. We modified from there.

What was the team composition?

There was a project manager and a lead designer on the Decojent side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They delivered screens in a timely manner, demonstrating significant progress weekly. We were exact in implementing what we asked for when needed, and pushed back appropriately when they felt our direction was sacrificing the values we had laid out in the beginning.

How effective was the workflow between your team and theirs?

They were easy to communicate with and always very responsive.

What did you find most impressive about this company?

They do high-quality work, they’re easy to get along with, and they have excellent design chops.

Are there any areas for improvement?

Not particularly.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Outsourced Web Design Services for IT Development Company

"The quality of their work is very good."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
2017 - Ongoing
Project summary: 

Decojent designed e-commerce web frontends and lead generation sites as part of an ongoing partnership.

The Reviewer
 
11-50 Employees
 
Karachi, Pakistan
Asim Bawany
Codup.io, Partner
 
Verified
The Review
Feedback summary: 

Their support has improved the marketability of an overall development portfolio. Decojent sets clear goals and timelines for delivery and sticks to them. They offer innovative design ideas to bring brand stories to life.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m one of the owners of a web development agency, and we do a lot of software and web development for complex projects, many of them e-commerce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Decojent?

Since we’re a very technical team, we don’t have design skills in-house. All of our team is made up of developers, QA, project managers, and system analysts. In our business, design is not something done on every single project. Because of that, there’s inconsistency on the flow of work on the design front, so it wouldn’t make sense for us to keep full-time designers in-house. We’ve used Decojent’s services to fulfill any design needs.

SOLUTION

What was the scope of their involvement?

We have an ongoing design partnership with Decojent, and we’ve worked on multiple projects together. We’ve done two types of design projects with them: those for e-commerce websites and those for lead generation websites. They’ve designed e-commerce frontends and informational pages.

What is the team composition?

There are usually two or three people on Decojent’s side who collaborate with us. There’s someone tasked with communication on each side. Their team is made up of about 10 people overall. Depending on the client’s preference, we will sometimes act as a single point of contact for the design team, and we will sometimes introduce Mohiuddin (Product Strategist and CEO, Decojent).

How did you come to work with Decojent?

We’re based in the same city, and we met at a local event. We stayed in touch and I reached out when I had a project where I felt we needed them. I’ve known their founder for about four years, but we only started working together two years ago. I chose them because of the quality of their work, and I knew that Mohiuddin understood the nature of our clients a lot better than most people I’d find locally.

We also work with clients from the US and Europe, and they have a specific way of working, in terms of communication, workflows, and commitments, as well as the quality of work. Mohiuddin is the only person I found locally whom I believed could deliver on all of those things.

How much have you invested with them?

We’ve spent over $10,000.

What is the status of this engagement?

We started working with them in 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With Decojent’s help, we’ve been able to take on design projects, and our portfolio looks better with them doing the design work. We’re very good in terms of technical ability, but if that doesn’t convert into something people can see with their eyes, it doesn’t really make an impact. The quality of their work is very good.

How did Decojent perform from a project management standpoint?

They’re very responsive in terms of commitments, and they don’t promise what they can’t deliver. That’s in line with how we work as well. We work on the principle that, if it comes down to it, it’s better to say no than to say yes and then break a promise to the client.

We’re able to set the same expectations with our clients, which is important to us. Their process is well-organized, with timely communication and expectations set up front in terms of pricing, timelines, and delivery.

What did you find most impressive about them?

It’s the creative insight they bring to projects. That was precisely what was lacking in our team, and we found it in theirs. We typically go to them with requirements, tell them the brand story and the voice that needs to come through, and then choose from a few design options.

Are there any areas they could improve?

We noticed the lack of a review process during one project in particular, as Decojent was growing. This was a time when they were going from five people to 10 in a short period. They were experiencing growth fast, and we had a project with them at the time.

There wasn’t enough oversight within their organization for the work to come through to us in a polished state. That led to a lot more back and forth than we were used to. That only happened during one project. I had a conversation with Mohiuddin and he took care of the problem.

Do you have any advice for future clients of theirs?

When it comes to design, clients are usually particular about what they want to see. They have a picture in their minds, and they don’t want to budge, so they’ll give very specific instructions to the designers on the outcome they want.

In my experience, this isn’t how design works. We need to give the designers freedom of creativity. We make sure we’re communicating the objectives of a design project to a designer, as well as the brand voice and the message, but we don’t hold the designer’s hands in terms of specifics like colors and fonts.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for Delivery Service App

"Decojent has always been meticulous in finding UX solutions. They are receptive to feedback with a positive attitude"

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. - June 2018
Project summary: 

Decojent designed the UI/UX for a mobile application. After creating user personas, user journey maps, and an information architecture, they made screens and icons. They handed off the assets using Zeplin.

The Reviewer
 
1-10 Employees
 
Melbourne, Australia
Mustafa Parekh
Founder & Director, HTTPeak
 
Verified
The Review
Feedback summary: 

The app is undergoing user testing and has received praise for its UI/UX, leading to more work for Decojent. The team’s consistent communication, proactive approach, and positive attitude enabled to a smooth workflow. Their delivery of high-quality designs on time and within budget stood out.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of HTTPeak. We assist with Salesforce CRM projects and develop product ideas. One product is a mobile application called Trolli, a grocery delivery service that uses a shared economy model.
 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Decojent?

We engaged Decojent to design the app’s UI/UX.

SOLUTION

What was the scope of their involvement?

Decojent first helped develop and improve on the concept of the app. The team then created personas for each type of user that would use the app and prepared roadmaps for each persona in a visual process. Decojent also designed user journey maps and an information architecture.

Their team then developed the entire UI design. They created icons, design elements, and screens of the app. Once we approved of their work and finished making reviews and fixes, they handed off the assets to our developer using Zeplin.

What is the team composition?

We worked with two senior designers. One reviewed the entire architecture of the design and the user journey map. The other executed the designs.
 
How did you come to work with Decojent?

A friend referred their team to me. Their thorough approach to design and willingness to correct on ways to improve the customer experience impressed me.
 
What is the status of this engagement?

We started working together in March 2018, and the engagement lasted almost three months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re performing user acceptance testing on the app now, and so far, users find the app unique and catchy. They’re especially impressed with the UI/UX design.

We’re thrilled with Decojent and have engaged them in other projects. For example, they created a welcome pack for prospective clients of one of our Salesforce CRM projects. They also perform one-off work whenever I need an icon or another design component.

How did Decojent perform from a project management standpoint?

Decojent met nearly every deadline. Any delays came from our developer; it took time to complete review rounds by passing feedback between the development team and Decojent. 

They used Zeplin to hand off their designs to our developers and InVision to demonstrate their work to our team. InVision allowed us to comment on parts of the design, approving them or requesting improvements or clarifications. We used Skype for day-to-day chats and calls.
 
What did you find most impressive about them?

Their work approach stood out the most to us. We also appreciate the friendliness and supportiveness of the team throughout the process. Decojent has always been meticulous in finding UX solutions. They are receptive to feedback with a positive attitude" Lastly, their work quality was stellar—it’s the main reason why we still work with their team today.
 
Are there any areas they could improve?

They could adopt more effective tools for agile management such as Jira. I believe they are working on that area since we spoke with them last.
 
Do you have any advice for future clients of theirs?

Make sure your side is timely to match their pace and your own scheduled timeline. Decojent will hold your hand through the process, setting standards for you to make sure that their final products meet your needs. They helped teach me about UX essentials, which I found helpful.

5.0
Overall Score I have no complaints.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Any delays came from our end.
  • 5.0 Cost
    Value / within estimates
    Decojent stuck to the budget they committed to.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’m happy with their work, so I’d recommend them.