Decojent

Introduce your business and what you do there.

I’m the CEO and founder of a company that develops software products.

What challenge were you trying to address with Decojent?

We needed Decojent to develop a good UI/UX design.

What was the scope of their involvement?

Decojent has given us feedback on how we can improve our UI/UX designs, and they’ve provided us with designers to help us build their proposed designs. On top of that, the team has helped us define various user personas and create user journeys. 

Moreover, we’ve worked with them on multiple projects. Some of these projects are for our end customers. As a result, the Decojent team talks to our clients to understand their pain points. From there, they create a user journey map and embed their branding and style guidelines into their designs, which can be for websites or mobile apps. In total, we’ve worked with them on 3–4 products. The three primary technologies we use are Figma, Sketch, and Adobe XD. Sometimes, we also use InVision. 

What is the team composition?

On average, we work with two designers. We commonly collaborate with a senior UX designer, but we also sometimes interface with their creative director, who guides the team when needed. In some cases, we also work with animators and other designers. 

How did you come to work with Decojent?

We found Decojent’s portfolio on Dribble. Our team reached out to them and ended up hiring them for our needs. 

How much have you invested with them?

We’ve spent around $250,000 on their services. 

What is the status of this engagement?

We started our partnership in April 2019, and the engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

I don’t have any particular metrics, but our end customers’ satisfaction is high. They’ve improved the usability of various pages, and their efforts have reduced customer complaints. 

How did Decojent perform from a project management standpoint?

Decojent is extremely responsive. They work with our project manager, so we don’t specifically ask them to manage projects. However, they’ve integrated with our primary team and collaborated well with our managers. In terms of management tools, we use Jira. 

Moreover, the Decojent team communicates well in terms of timelines and deliverables. If they experience any issues, they communicate why they’re having such problems. We use Zoom for screen sharing, collaboration, and feedback sessions. We also use emails. Overall, they maintain consistent quality in their work. 

What did you find most impressive about them?

Decojent’s resources are talented; they know what they’re doing. They’re highly transparent and honest about their work. On top of that, working with them is refreshing. Other people are skilled but never on time. By contrast, Decojent tries their best to honor their commitments while being transparent about their process. 

Are there any areas they could improve?

Because of our time zone differences, it’s sometimes difficult for them to communicate with our customers at all hours of the day. There’s nothing they can do about it, but they try to make up for the time difference by working and staying up late. 

Do you have any advice for potential customers?

Be collaborative and willing to provide feedback. Moreover, remember that Decojent typically doesn’t work on small projects. Given that, if you simply want to do something quickly, they may not be the right partner for you. The team usually works on long-running projects. 

Please describe your company and your position there.

I am the director of operations at NP Digital. We provide Digital marketing services to our clients around the global.

For what projects/services did your company hire Decojent?

We needed expert level designs for a proprietary tool that we wanted to develop. We needed the interface of the tool to fresh, easy to navigate, and appealing to the eye.

How did you select this vendor and what were the deciding factors?

We looked for a variety of people to work with from Upwork to referrals from different partners. Ultimately we partnered with Decojent because they provide excellent work at a great price.

Describe the project in detail and walk through the stages of the project.

After a series of discovery meetings there were 3 rounds of revisions before the final product was ready. Initially, they provided a wireframe before adding icons and colorization. They received feedback well and were quick to implement it and send us the revisions.

How many resources from the vendor's team worked with you, and what were their positions?

I think we worked with a total of 2 different people, both designers although they possessed great project management skills as well.

Can you share any outcomes from the project that demonstrate progress or success?

Our users are very happy with the design of this new software and have commented how much easier it is to navigate compared to our previous version of the tool.

How effective was the workflow between your team and theirs?

They were very easy to communicate with and happy to clarify any questions I had.

What did you find most impressive or unique about this company?

I was amazed by the quality of work the provide and the price at which they provided it!

Are there any areas for improvement or something they could have done differently?

None that I could tell!

Please describe your company and your position there.

Innago provides free rental management software for small to mid sized landlords. We offer the ability to collect rent online, screen tenants, sign leases, and manage properties. We focus on creating a simple, easy to use product that also offers the flexibility and control landlords require.

For what projects/services did your company hire Decojent?

We initially hired Decojent to work on a brand new user experience for our tenants. Things have gone so well, we've expanded their work to cover our website, a mobile app, and the landlord user experience.

What were your goals for this project?

We wanted a design aesthetic and approach that better fit our values (simplicity, accessibility, etc.). It was also important that ideas were not simply accepted because they looked good (from a design standpoint), but thoroughly investigated to ensure they were the most usable and clear.

How did you select this vendor?

We searched online for both US and foreign based UI/UX teams. We complied a list and interviewed quite a few. For those that we felt were competent enough to take on the project, we assigned a short UI/UX task. We compared not only the results but the approach of each team, and Decojent came out on top.

Describe the project in detail.

Decojent began by investigating our current offering - it's intended purpose, what worked, what did not, etc. They then began providing wire frames for initial acceptance. Once that was completed, they began producing high-res versions which were put in front of users to see the response. We modified from there.

What was the team composition?

There was a project manager and a lead designer on the Decojent side.

Can you share any outcomes from the project that demonstrate progress or success?

They delivered screens in a timely manner, demonstrating significant progress weekly. We were exact in implementing what we asked for when needed, and pushed back appropriately when they felt our direction was sacrificing the values we had laid out in the beginning.

How effective was the workflow between your team and theirs?

They were easy to communicate with and always very responsive.

What did you find most impressive about this company?

They do high-quality work, they’re easy to get along with, and they have excellent design chops.

Are there any areas for improvement?

Not particularly.

Introduce your business and what you do there.

I’m one of the owners of a web development agency, and we do a lot of software and web development for complex projects, many of them e-commerce.

What challenge were you trying to address with Decojent?

Since we’re a very technical team, we don’t have design skills in-house. All of our team is made up of developers, QA, project managers, and system analysts. In our business, design is not something done on every single project. Because of that, there’s inconsistency on the flow of work on the design front, so it wouldn’t make sense for us to keep full-time designers in-house. We’ve used Decojent’s services to fulfill any design needs.

What was the scope of their involvement?

We have an ongoing design partnership with Decojent, and we’ve worked on multiple projects together. We’ve done two types of design projects with them: those for e-commerce websites and those for lead generation websites. They’ve designed e-commerce frontends and informational pages.

What is the team composition?

There are usually two or three people on Decojent’s side who collaborate with us. There’s someone tasked with communication on each side. Their team is made up of about 10 people overall. Depending on the client’s preference, we will sometimes act as a single point of contact for the design team, and we will sometimes introduce Mohiuddin (Product Strategist and CEO, Decojent).

How did you come to work with Decojent?

We’re based in the same city, and we met at a local event. We stayed in touch and I reached out when I had a project where I felt we needed them. I’ve known their founder for about four years, but we only started working together two years ago. I chose them because of the quality of their work, and I knew that Mohiuddin understood the nature of our clients a lot better than most people I’d find locally.

We also work with clients from the US and Europe, and they have a specific way of working, in terms of communication, workflows, and commitments, as well as the quality of work. Mohiuddin is the only person I found locally whom I believed could deliver on all of those things.

How much have you invested with them?

We’ve spent over $10,000.

What is the status of this engagement?

We started working with them in 2017 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

With Decojent’s help, we’ve been able to take on design projects, and our portfolio looks better with them doing the design work. We’re very good in terms of technical ability, but if that doesn’t convert into something people can see with their eyes, it doesn’t really make an impact. The quality of their work is very good.

How did Decojent perform from a project management standpoint?

They’re very responsive in terms of commitments, and they don’t promise what they can’t deliver. That’s in line with how we work as well. We work on the principle that, if it comes down to it, it’s better to say no than to say yes and then break a promise to the client.

We’re able to set the same expectations with our clients, which is important to us. Their process is well-organized, with timely communication and expectations set up front in terms of pricing, timelines, and delivery.

What did you find most impressive about them?

It’s the creative insight they bring to projects. That was precisely what was lacking in our team, and we found it in theirs. We typically go to them with requirements, tell them the brand story and the voice that needs to come through, and then choose from a few design options.

Are there any areas they could improve?

We noticed the lack of a review process during one project in particular, as Decojent was growing. This was a time when they were going from five people to 10 in a short period. They were experiencing growth fast, and we had a project with them at the time.

There wasn’t enough oversight within their organization for the work to come through to us in a polished state. That led to a lot more back and forth than we were used to. That only happened during one project. I had a conversation with Mohiuddin and he took care of the problem.

Do you have any advice for future clients of theirs?

When it comes to design, clients are usually particular about what they want to see. They have a picture in their minds, and they don’t want to budge, so they’ll give very specific instructions to the designers on the outcome they want.

In my experience, this isn’t how design works. We need to give the designers freedom of creativity. We make sure we’re communicating the objectives of a design project to a designer, as well as the brand voice and the message, but we don’t hold the designer’s hands in terms of specifics like colors and fonts.

Introduce your business and what you do there.

I’m the director of HTTPeak. We assist with Salesforce CRM projects and develop product ideas. One product is a mobile application called Trolli, a grocery delivery service that uses a shared economy model.
 

What challenge were you trying to address with Decojent?

We engaged Decojent to design the app’s UI/UX.

What was the scope of their involvement?

Decojent first helped develop and improve on the concept of the app. The team then created personas for each type of user that would use the app and prepared roadmaps for each persona in a visual process. Decojent also designed user journey maps and an information architecture.

Their team then developed the entire UI design. They created icons, design elements, and screens of the app. Once we approved of their work and finished making reviews and fixes, they handed off the assets to our developer using Zeplin.

What is the team composition?

We worked with two senior designers. One reviewed the entire architecture of the design and the user journey map. The other executed the designs.
 
How did you come to work with Decojent?

A friend referred their team to me. Their thorough approach to design and willingness to correct on ways to improve the customer experience impressed me.
 
What is the status of this engagement?

We started working together in March 2018, and the engagement lasted almost three months.

What evidence can you share that demonstrates the impact of the engagement?

We’re performing user acceptance testing on the app now, and so far, users find the app unique and catchy. They’re especially impressed with the UI/UX design.

We’re thrilled with Decojent and have engaged them in other projects. For example, they created a welcome pack for prospective clients of one of our Salesforce CRM projects. They also perform one-off work whenever I need an icon or another design component.

How did Decojent perform from a project management standpoint?

Decojent met nearly every deadline. Any delays came from our developer; it took time to complete review rounds by passing feedback between the development team and Decojent. 

They used Zeplin to hand off their designs to our developers and InVision to demonstrate their work to our team. InVision allowed us to comment on parts of the design, approving them or requesting improvements or clarifications. We used Skype for day-to-day chats and calls.
 
What did you find most impressive about them?

Their work approach stood out the most to us. We also appreciate the friendliness and supportiveness of the team throughout the process. Decojent has always been meticulous in finding UX solutions. They are receptive to feedback with a positive attitude" Lastly, their work quality was stellar—it’s the main reason why we still work with their team today.
 
Are there any areas they could improve?

They could adopt more effective tools for agile management such as Jira. I believe they are working on that area since we spoke with them last.
 
Do you have any advice for future clients of theirs?

Make sure your side is timely to match their pace and your own scheduled timeline. Decojent will hold your hand through the process, setting standards for you to make sure that their final products meet your needs. They helped teach me about UX essentials, which I found helpful.

Please describe your company and your position there.

I am CMO with a technology company that helps businesses stay relevant with creating software applications they really need.

For what projects/services did your company hire Decojent?

We have partnered with Decojent for UI and UX design projects.

How did you select this vendor?

We found Decojent through online reviews.

Describe the project in detail and walk through the stages of the project.

We have partnered with Decojent on some projects as our extended team. These are design and web development-related requests. We share the requirement, the team works on wireframes, mockups, concepts. Once these are reviewed and approved, the team works on illustration design and UI design.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with 4-5 resources, they are graphic signers, project managers, and web developers.

Can you share any outcomes from the project that demonstrate progress or success?

Decoject produces good output, something we like mostly, in the first go. The team is very responsive and listens to feedback well.

How effective was the workflow between your team and theirs?

As I said, this is our extended team. The communication and coordination are flawless.

What did you find most impressive or unique about this company?

Their design sense is quite good. They always try their best to exceed our expectations.

Are there any areas for improvement or something they could have done differently?

We have been working with Decojent for the last two years. We work as a team. We love their ability to understand, listen and innovate with design requirements, this ability is quite rare in design firms.

Please describe your company and your position there.

We support saas businesses that require operational optimization and revenue growth.

For what projects/services did your company hire Decojent?

We have utilized Decojent across our portfolio of clients to help improve their web and mobile application interface and experience. Many of our clients require a facelift of their application to compete in their respective markets and grow.

How did you select this vendor?

Decojent was recommended to us by a peer. They were flexible and easy to work with.

Describe the project in detail and walk through the stages of the project.

For company branding work, Decojent shared a questionnaire to deep dive into the personality of the brand so they could build a logo and brand ui kit that resonated with the owners. For application development (web and mobile) we had discussions on scope for the project, what high level sections and pages would be needed, and Decojent would discuss with us how to design our apps to meet our goals while staying to best practices.

How many resources from the vendor's team worked with you, and what were their positions?

Owner on billing and overall satisfaction management. Project manager / senior designer to help manage the project and expectations. Designers to support various aspects of the designs depending on their specific skills.

Can you share any outcomes from the project that demonstrate progress or success?

We have been pleased with the outcomes of our projects with Decojent. They communicate clearly and meet deadlines well. From branding work to ui/ux design we have received positive feedback from employees, owners and customers.

How effective was the workflow between your team and theirs?

Workflow was good. Kickoff and scoping could be done in virtual meeting, and most subsequent updates are communicated via messaging or email. Team responsive and able to connect as we need.

What did you find most impressive or unique about this company?

The speed at which they can turn tasks around, especially if we are in a time crunch, like having deck design support before an investor meeting or something. They work all hours of the day and meet the expectations they've set.

Are there any areas for improvement or something they could have done differently?

none

Please describe your company and your position there.

I am a managing director at a company that offers cloud-native development services.

For what projects/services did your company hire Decojent?

We hired Decojent for web based UI and UX design services.

How did you select this vendor?

We hired Decojent through Upwork.

Describe the project in detail and walk through the stages of the project.

After we submitted the project requirements, Decojent reviewed them and started working right on it. We had a few calls concerning details of the client's wishes and Decojent kept on refining those. We received regular reports on working hours. Deadlines have been met, great results.

How many resources from the vendor's team worked with you, and what were their positions?

Our team worked directly with the UI/UX designers and the account manager.

Can you share any outcomes from the project that demonstrate progress or success?

We have been very pleased with the whole project management and the on-time delivered results.

How effective was the workflow between your team and theirs?

Communication happened via video call or mail. No problems at all, everything went great.

What did you find most impressive or unique about this company?

They had very talented designers and communicators. They push back if some of our suggestions does not make sense. We really appreciate that.

Are there any areas for improvement or something they could have done differently?

There have been a few details in the designs that did not make sense. Those came up during the development stage. However, minor things, nothing to worry about really.

Please describe your company and your position there.

I am a graduate student at one of Mexico's top universities.

For what projects/services did your company hire Decojent?

A software application that was part of my thesis work for the masters in CS degree.

How did you select this vendor?

I searched online for UI/UX designers. After going through their portfolios, I shortlisted 3, and selected Decojent after my first chat with them.

Describe the project in detail and walk through the stages of the project.

I contacted Decojent to explain my needs. We kicked off the process with an in-depth meeting, in which I explained the whole application flow and what I hoped to accomplish. Once this was fully understood, they asked me for a few days to come up with a proposal, which they delivered on-time. We agreed on the terms of deliverables and payment, which triggered the second phase of the project. The first draft of the design was delivered a couple of weeks later (on-time as well). We also scheduled a call to go over the design, explaining the reasoning behind it. I provided feedback on a couple of items, which were timely redesigned. Once we agreed on the final design, the team starting working on the deliverables, which I received on time.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with the project manager.

Can you share any outcomes from the project that demonstrate progress or success?

I was very pleased with the results. The application was an integral part of my thesis work, and having it presented in such a professional way took the work to a whole new level.

How effective was the workflow between your team and theirs?

It was great. They promptly responded to any communication requests I had. At some point during the project I had to travel for work, and they accommodated to the different timezone for all our communications.

What did you find most impressive or unique about this company?

Two things mostly: the quality of their work, and the way in which the team communicates.

Are there any areas for improvement or something they could have done differently?

Not really. They were very responsive, always on-time with deliverables, and produced quality work.