What evidence can you share that demonstrates the impact of the engagement?
With Decojent’s help, we’ve been able to take on design projects, and our portfolio looks better with them doing the design work. We’re very good in terms of technical ability, but if that doesn’t convert into something people can see with their eyes, it doesn’t really make an impact. The quality of their work is very good.
How did Decojent perform from a project management standpoint?
They’re very responsive in terms of commitments, and they don’t promise what they can’t deliver. That’s in line with how we work as well. We work on the principle that, if it comes down to it, it’s better to say no than to say yes and then break a promise to the client.
We’re able to set the same expectations with our clients, which is important to us. Their process is well-organized, with timely communication and expectations set up front in terms of pricing, timelines, and delivery.
What did you find most impressive about them?
It’s the creative insight they bring to projects. That was precisely what was lacking in our team, and we found it in theirs. We typically go to them with requirements, tell them the brand story and the voice that needs to come through, and then choose from a few design options.
Are there any areas they could improve?
We noticed the lack of a review process during one project in particular, as Decojent was growing. This was a time when they were going from five people to 10 in a short period. They were experiencing growth fast, and we had a project with them at the time.
There wasn’t enough oversight within their organization for the work to come through to us in a polished state. That led to a lot more back and forth than we were used to. That only happened during one project. I had a conversation with Mohiuddin and he took care of the problem.
Do you have any advice for future clients of theirs?
When it comes to design, clients are usually particular about what they want to see. They have a picture in their minds, and they don’t want to budge, so they’ll give very specific instructions to the designers on the outcome they want.
In my experience, this isn’t how design works. We need to give the designers freedom of creativity. We make sure we’re communicating the objectives of a design project to a designer, as well as the brand voice and the message, but we don’t hold the designer’s hands in terms of specifics like colors and fonts.