WAXON Laser & Waxbar is Canada’s #1 hair removal destination, but they had a classic website issue – their website did not properly communicate their #1 spot and was limiting their ability to grow. We were approached by WAXON to see what we could do. After a deep discovery with their team, it was clear that three items needed to be addressed:
- The style of the new site needed updating to reflect their brand and
the stores themselves.
WAXON needed an easy-to-use backend interface so they could make changes to site as needed.
With their growing product line, WAXON needed a strong e-commerce component to showcase their products.
Working with designer Sara Yong we presented WAXON with three distinct prototypes to choose from. After careful consideration, WAXON chose a prototype that would act as the basis for the rest of the site.
With our designs in hand it was now time to tackle the remaining two goals – an easy-to-update site that supported an e-commerce component. Knowing that a strong e-commerce component was key to growing WAXON’s online business, the decision was made to build the site in Shopify.
After development was completed, the revamped WAXON site launched in late October 2019. Shortly after launch, WAXON’s founder and CEO, Lexi Miles, commented on the great customer feedback they’d been receiving about the site. WAXON was very happy with their new site and excited about continuing to grow their brand online.
We’re thrilled to have created a site that solved WAXON’s website pain points and are excited to continue to use Shopify in our e-commerce builds.
If your business could use a refresh, or you're thinking about making the switch to Shopify, send us an inquiry, we’d love to chat.