CyberOptik

BACKGROUND

Please describe your company and your position there.

I'm the owner of Indigenous Energy, a renewable energy consulting firm that works to reduce carbon emissions in mid to heavy duty diesel vehicles

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CyberOptik, and what were your goals?

Our website was outdated and hard to update. When I tried changing some things I messed up and suddenly needed someone to work on our site, so we engaged CyberOptik to make a new one from the ground up.

SOLUTION

How did you select this vendor and what were the deciding factors?

Ron from CyberOptik and I had been discussing web development for several months. I like that they are local and easy to contact, have a great portfolio of clients, and were quick to respond to any questions I had before signing a contract.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The first step was to talk to Ron and give him some ideas of what we were looking for with our website. After signing a contract, there was an extensive questionnaire to capture our goals and what we wanted to communicate to our audience. After the development was complete, the creative director scheduled a training session so we would know how to make modifications. There is lifetime email support included, which is great. We used the WordPress platform for development.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 2 people at CyberOptik complete the process. The owner/marketing director and the creative director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We now have a modern website that provides information in a visually pleasing way. The wordpress platform allows for an easy way to post updates to the site and the training and ongoing tech support provided by CyberOptik gives us confidence that the site will operate properly into the future.

Describe their project management style, including communication tools and timeliness.

The CyberOptik team works efficiently and has great communication regarding what is currently happening and what is needed to complete the project. I took a long time getting text edits to them and they were patient and ready to go when I supplied the information they needed.

What did you find most impressive or unique about this company?

I think the most impressive thing about CyberOptik is that they provide professional services and a great product at lower-than-expected prices.

Are there any areas for improvement or something they could have done differently?

Everything went smoothly and I can't think of any way to improve their current process.

BACKGROUND

Please describe your company and your position there.

I am the Director of Operations for KYB Americas Corporation, Fluid Power Division. We provide hydraulic components to OEM manufacturers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CyberOptik, and what were your goals?

Our previous website was outdated, not very interactive and difficult to manage.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our company did not require a large firm to manage a sophisticated solution, so we searched for an experienced, local company with the capabilities to meet our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We shared examples of the design we wanted, what information should be made available, and how we wanted to manage the site. Data was exchanged and working samples were shared until ready to go live. Training was also provided on ho to manage the site.

How many people from the vendor's team worked with you, and what were their positions?

Although we worked directly with the owner, it seemed other members of his team were involved in supporting roles.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The new site provided materials and and interactive solutions that reduced our direct contact by about 75%. Many customers still commend the new site and ability to use on mobile devices.

Describe their project management style, including communication tools and timeliness.

Although we did not initially have a timeline, they kept us on track with regulars communication, samples, etc.

What did you find most impressive or unique about this company?

Half the work seemed to be completed in a matter of weeks due to an unexpected hosting deadline of our previous website. It almost seemed as if they were prepared for our issues and delivered the project without issue.

Are there any areas for improvement or something they could have done differently?

This company continues to monitor our site, provide suggestions, offer assistance, and keep us in their best interest. There is nothing they could have done different.

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales for Commeg Systems. We’re a systems company in the time and labor industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CyberOptik?

We had an outdated website; we needed to modernize it and put in better pictures, wording, ideas, and layouts.

SOLUTION

What was the scope of their involvement?

We initially put down our ideas, some pictures of our products, and a good background. CyberOptik did some extensive research on us to figure out our industry, and they put it all together to do the website.

The layout and flow were key because the team made clear that people would peek at the site for five seconds and leave if nothing interested them. They built the site using WordPress so that we can make changes to it. CyberOptik showed us the step-by-step on how to add and edit things. Now, we don’t have to call them for everything.

What is the team composition?

We worked with 2–3 people with different roles. Someone specialized in marketing, one on the technical side, and then there was a service person we could call to make whatever changes we wanted. They all excelled at their work and made the process very seamless.

How did you come to work with CyberOptik?

I just searched online and called them. Then, they came for an in-person meeting and discussion.

How much have you invested with them?

Since 2018, we’ve probably spent about $6,000–$8,000.

What is the status of this engagement?

We began our partnership in July 2018, and they finished the website within 1–2 months. We still work together when we have to add things. They help us out with ideas on spending our budget in the best areas.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CyberOptik was able to design the website to keep the user’s interest despite how further into the site they went. In that sense, the number of views is one way to know the impact. In general, they keep it fresh and suggest certain sentences to incorporate or get rid of. Nonetheless, they don’t push us and just make recommendations on how to stay active to stay on Google’s first or second page of the search results. Overall, it’s nice to get an unbiased opinion.

How did CyberOptik perform from a project management standpoint?

They laid the project out for us at the get-go. We had the timeline, and once they hit a milestone, we went on to the next step to ensure we stayed on course — that’s why it only took 1–2 months to wrap up the project. Once they built the website, they left it open-ended so we could make changes without a hassle.

Overall, the process was pretty smooth, and they were there every step of the way.

What did you find most impressive about them?

They were pretty responsive and on top of everything. We could send an email and get an answer within 1–2 hours.

Are there any areas they could improve?

I can’t come up with anything. Maybe if there are new technologies that could benefit us, they could reach us and let us know. However, they do the upgrades behind the scenes, so maybe we don’t have to know about what they do.

Do you have any advice for potential customers?

Just stick to the timeline, and it’ll go according to plan. If you get off track, it’s difficult to get your mindset back into it, so once you start, just finish it.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Senior Care Solutions, and we provide geriatric care management services. We primarily serve people in the geriatric population, such as vulnerable adults and people with chronic disabilities. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CyberOptik?

I hired CyberOptik to help me design my website when I opened my practice. I tried to build the site by myself when I opened the business, but I realized that it was worth it to pay more for a professional service.

SOLUTION

What was the scope of their involvement?

Because it was the first time I ever designed a website, CyberOptik held my hand through the process. The team helped me with everything from the appearance of the site to its text. I did the bulk of the website’s text, but they built the rest of it. Apart from designing it, they also developed the website via WordPress. 

What is the team composition?

I primarily worked with Ron (Principal & Marketing Director), though he had a team of people involved in the project. 

How did you come to work with CyberOptik?

Ron and I had a mutual contact on LinkedIn — that was where I found CyberOptik. I decided to set up a consultation meeting, and I was impressed with them. That was the start of our engagement. 

How much have you invested with them?

We spent somewhere between $5,000–$7,000. 

What is the status of this engagement?

The project lasted from June 2016–March 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I heard positive feedback about the website from people that were considering using our services. They said the site is user-friendly and professional.

How did CyberOptik perform from a project management standpoint?

CyberOptik’s project management was excellent. We communicated via emails and phone calls. We mainly used emails, but we also had plenty of phone calls during the development process and while we were making numerous decisions. Ron was also truly patient. 

What did you find most impressive about them?

They were extremely responsive. Every time I had a question, I always received answers within an hour. Overall, their customer service was outstanding. 

Are there any areas they could improve?

No, there weren’t any. They were highly professional, creative, and responsive. 

Do you have any advice for potential customers?

Go into the engagement with a clear idea about your goals. Look at other websites to figure out what you want. That will speed up the process. On top of that, don’t be afraid to commit to your decisions. 

BACKGROUND

Introduce your business and what you do there.

I’m the president of On Point Installations. We’re an office furniture, receipt, delivery, and installation service provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CyberOptik?

I was looking for an SEO vendor and brought them in to redesign our website and help with raising our Google rankings.

SOLUTION

What was the scope of their involvement?

To start, CyberOptik looked at our website and analyzed our competitor’s websites, looking at their description tags, meta tags, and keywords. We focused on the sites that ranked ahead of us on Google. They went on to create a number of new pages on our site and refresh our design, including adding a promotional page, a blog page, and an electrical services page. These pages represent new services we’re offering, like window treatments.

I also work with their writer monthly to develop a content program that will promote our company name and help the algorithm recognize our services. They will submit articles to me for review and I will provide feedback before we post them. These blogs are topical, focusing on what’s going on in the industry. For example, we shifted to work from home topics when COVID hit.

What is the team composition?

Ron (Principal) is my main contact, Chris (Support Director) sends me the analytic reports, and we have a content writer.

How did you come to work with CyberOptik?

Ron reached out to me on LinkedIn, and we happened to be looking for another service provider, as our one at the time wasn’t performing well. We had mutual contacts, speaking to his reputability, and his website was very detailed. Their services were also perfectly aligned with what we were looking for. Finally, they were able to work within our budget.

How much have you invested with them?

We’ve spent around $8,000–$10,000 so far, and the price is $400–$500 for monthly SEO. We’ve also done some one-off projects, like adding pages.

What is the status of this engagement?

We’ve been working together since September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re ranking a better on Google and will continue to climb with their continued support. We’re also receiving cold calls every day asking for quotes thanks to our organic work.

How did CyberOptik perform from a project management standpoint?

They have a quick response time, getting back to me within an hour. My responses are a bit delayed since I wear so many hats, but they’re on their game.

What did you find most impressive about them?

The website design stands out the most. Previously, we had a basic WordPress site that I’d built when I launched the company but CyberOptik created an awesome, modern site. They turned it around quickly, too.

Are there any areas they could improve?

We’re improving at a slow rate, but it’s impossible to make the process move any faster. It just takes time for the algorithm to recognize changes and for us to grow more. There’s no blame for CyberOptik. They’re doing everything right.

Do you have any advice for potential customers?

Try them out. We’ve moved up in the ranks and we haven’t had any issues. If you don’t make a new website, then definitely refresh some parts of it with SEO in mind. CyberOptik’s SEO background will help power the design.

BACKGROUND

Introduce your business and what you do there.

I own an accounting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CyberOptik?

I needed a new website to optimize my digital presence.

SOLUTION

What was the scope of their involvement?

I’ve initially devised a project plan with CyberOptik’s team to specify my timelines and development needs. After the scoping stage, they’ve then built the website based on my requirements and brand guidelines.

What is the team composition?

I’ve worked with about two resources from their team, including Ron (Principal & Marketing Director).

How did you come to work with CyberOptik?

Ron approached me 20 years ago.

How much have you invested with them?

I’ve spent about $9,000.

What is the status of this engagement?

Our ongoing engagement started in January 2003.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CyberOptik’s has crafted a user-friendly website that impressed my customers, resulting in a traffic increase. Their feedback is my primary success metric for CyberOptik’s work.

How did CyberOptik perform from a project management standpoint?

We mainly communicate via email. CyberOptik has excellent communication and project management skills. Apart from that, they respect my timelines and budget.

What did you find most impressive about them?

I’m most impressed with their quick response rates and reasonably priced services.

Are there any areas they could improve?

I honestly haven’t encountered any performance-related issues from their end. CyberOptik has been a dedicated and accommodating partner through the years.

Do you have any advice for potential customers?

Meet with Ron in person and work proactively with him in identifying your exact development needs.

BACKGROUND

Please describe your company and your position there.

PAXXUS is a global leader in manufacturing for healthcare packaging applications. In her role as Brand Manager, Shannon creates and monitors digital campaigns and facilitates messaging across multiple continents.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CyberOptik, and what were your goals?

The company was rebranded to PAXXUS in 2019 after a merge with organizations from Ireland and Singapore. Our goal was to develop a brand new website from scratch to showcase our extensive technical product portfolio and breadth of capabilities worldwide.

SOLUTION

How did you select this vendor and what were the deciding factors?

Close location to our US office, reasonable pricing, outstanding service.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Aside from developing a great website on the Wordpress platform, the CO team transitioned our domain, helped redirect traffic from the old site, and linked our site to Google Analytics. They implemented several custom solutions to make our site easy to navigate as a visitor and as an admin.

How many people from the vendor's team worked with you, and what were their positions?

Main points of contact were Warren (Creative Director) and Ron (Owner &Marketing Director). Warren and Ron are supported by a robust team of developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Feedback on the new site has been (and continues to be) phenomenal. PAXXUS is reflective of a truly global brand presence and our product portfolio is much easier to navigate. We had a very large amount of information to display, and the CO team handled it effortlessly.

Describe their project management style, including communication tools and timeliness.

Communication was mainly via email. Response times were incredibly prompt. They are very open about the scope of work and honest about needing more/less time than budgeted. Overall, the communication was great.

What did you find most impressive or unique about this company?

The way that their team implements complex solutions with ease was incredibly impressive. They are also great at troubleshooting and solving any problems I may have created behind the scenes as an admin.

Are there any areas for improvement or something they could have done differently?

A weekly check-in call would have been beneficial to outline what has been done and what needs to be prepared next. I really could have used some support to stay on track with my responsibilities to avoid delays.

BACKGROUND

Please describe your company and your position there.

I am the VP of Business Operations at a growing envelope manufacturer in the Chicagoland area. We serve customers across the nation for their custom print and envelope needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CyberOptik?

Our website was outdated and needed a fresh new look. We hired CyberOptik to create and host a new site for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for web designers in our area and after interviewing a couple of firms, we chose CyberOptik because of their affordable price and experience.

Describe the project in detail and walk through the stages of the project.

We had a couple of discovery meetings with CyberOptik to go over our goals and to review other sites that we liked and disliked. We chose from their wide variety of templates one that would best match our vision. We provided the content with the help of their copywriter and they finalized the design. We were able to make revisions along the way and the delivered a final product we are proud of.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a project manager, a copywriter and a manager. They were all very helpful and allowed us to work at our own pace.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our site just launched so we haven't received any customer feedback yet but our inside sales team is proud of the new site and looking forward to directing their customers and prospects to it.

How effective was the workflow between your team and theirs?

The workflow between our team and theirs worked very well. We had one point of contact at CyberOptik and they were very responsive to our questions and concerns.

What did you find most impressive or unique about this company?

We were pleased to have one point of contact. We have had experiences in the past where there are a variety of people involved and this made the process more streamlined.

Are there any areas for improvement or something they could have done differently?

We got a great site for the value we paid. We could have paid more to have more features but this fit our needs and we are happy with the result.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Closet Organizing Systems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CyberOptik?

Several years ago, Adobe stopped providing support for websites in Adobe Business Catalyst. Because of that, we had to transition and convert our entire website to WordPress. We hired CyberOptik to help us with that integration while developing a new website for us.

SOLUTION

What was the scope of their involvement?

CyberOptik took what we had on the website while also making changes. We altered our galleries, and they morphed everything into a new website. The existing website had a variety of pages, and the biggest challenge for us was with the galleries. Our teams had to reformat elements; there was an entire gallery that had textures, colors, and finishes. Plenty of other elements accompanied it. CyberOptik took care of these things. 

At present, CyberOptik continues to help us with more things. Recently, they’ve helped us make the website viewable for blind people. For context, many states are adopting standards related to such a website feature, so the team helps us be compliant with that. 

What is the team composition?

I have direct contact with Ron (Principal & Marketing Director) and Warren (Creative Director). There’s a team behind them that supports certain aspects of the project, but Ron and Warren run everything. 

How did you come to work with CyberOptik?

I searched around locally for companies that could have more hands-on involvement in the project. Specifically, I didn’t want to deal with a team in a different country or state — I wanted an interaction that was more on a one-on-one basis. With those things in mind, the feedback I received from Ron was favorable. That was when our engagement started. 

How much have you invested with them?

We’ve invested around $60,000. 

What is the status of this engagement?

We started working together in August 2018, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

To measure success, we check our website's ranking and positioning. We’re working on a bunch of keyword-rich content, and CyberOptik’s updates have made the website more accessible to us. The site is also more intuitive to use; everything is a lot easier now. 

How did CyberOptik perform from a project management standpoint?

We always communicate back and forth. Sometimes, they have to go into hiding to do what they have to do, and then I receive updates from time to time. I never have to pressure them to do anything. In fact, I’m the one who’s busy with other things and falls behind in terms of communication. Most of the time, we interface via email. They usually provide us with links where we can preview non-live pages. 

What did you find most impressive about them?

I don’t want to deal with multiple people; I don’t want to go to one person for PPC and to another person for design or something else — I want to consolidate that process. That’s where CyberOptik is great. Since they’re local, I can sit down with them and we can go through the project together. I appreciate this, especially since we’re working on a large project. They ensure that everybody is on the same page and knows what they’re doing.

Are there any areas they could improve?

Technology is their field of expertise. However, I may not always be familiar with their explanations and the technical jargon they use. Resolving this can make our processes flow easier. 

Do you have any advice for potential customers?

As you go into the engagement, review their website and their capabilities. You can use their websites as examples of what you want them to do. From there, have more in-depth conversations about what you’re trying to accomplish. 

BACKGROUND

Introduce your business and what you do there.

I’m the president of a manufacturer’s representative company. We’re a sales organization representing different companies and acting as their sales force.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CyberOptik?

We had an existing website, and we were trying to modernize it.

SOLUTION

What was the scope of their involvement?

We used our existing website to discuss how we wanted to upgrade it. CyberOptik worked on development using WordPress; we wanted the site to be easy to navigate for our customers and organized by market and product type.

The design work was a collaborative effort. They showed us templates, and then our team sent them back information on how we wanted to use that particular template and what type of data we wanted to display. Now, they’ve taken on web hosting, and the maintenance is included as part of the hosting fees.

What is the team composition?

Our main point of contact was Ron (Website Expert, Principal & Marketing Director). We primarily interacted with two people. The business manager worked to set up the relationship between us, and the main developer created the content and organized it how we wanted it. 

How did you come to work with CyberOptik?

They advertised themselves to us for 2–3 years. When we were finally ready to take on this project, they were familiar to us because they’d been pretty persistent in reaching out. We interviewed a couple of developers, but we decided to go with CyberOptik, so their continual touchpoints paid off.

How much have you invested with them?

We spent $2,000.

What is the status of this engagement?

We started working together in January 2020, and we finished up everything in August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most tangible evidence is our website. We think it looks good, and the project went pretty well.

How did CyberOptik perform from a project management standpoint?

They did a decent job. We communicated back and forth, sharing our thoughts and questions as they created content. They directed us to a test site to see what they were building. We had a couple of phone calls, but we primarily used email to communicate.

When we were negotiating the project, I met with Ron in person. After we booked the order, there was no more in-person interaction.

What did you find most impressive about them?

They were very approachable. CyberOptik listened to what we liked and tried to accommodate us. Also, they guided us into what would or wouldn’t work. Overall, their responsiveness was excellent.

Are there any areas they could improve?

We got off a little slower than expected, so the project lasted about eight months. It usually would’ve taken them a couple of months, but they communicated that they had delays. In the end, they threw us a bone and gave us a couple of things for free or some extended support time to make up for it, so we were satisfied.

Also, the project involved more responsibility for us than we’d expected. We had to provide them with a lot of input on how we wanted things to look like and what content to include, and we were hoping they’d guide us more on that side. It was just a miscommunication about their expectations, but I think if we’d paid more money, they would’ve taken a more encompassing role.

Once we figured out how the business would flow, it went smoothly. However, they could’ve explained their expectations for us better and what they’d provide.

Do you have any advice for potential customers?

Ask a lot of questions about the expectations and responsibilities from each side so everything is well-understood.