Design & messaging that improves conversion rates
- Stuck in a sea of sameness?
- Struggling to articulate your value?
- Lacking consistency?
We can help and get you cut-through with a brand that's more than just a pretty face. One that's purpose-built for ROI, uses psychology to its advantage and does the selling for you.
Let our growth hackers, designers and writers show you how we can help convert what you do into a brand that fattens your wallet and you can be proud of with Conversion Centred Design.
If you want to make your competitors irrelevant, get off Clutch and check out www.cutthru.com.au.
3 Languages
- Mandarin
- English
- Spanish
2 Timezones
- ACT
- AET

headquarters
other locations
-
Suite A, 8658 16th AveBrooklyn, NY 11214United States
Focus
Portfolio

CONSULTING: Making a material difference
Hyloh is a collection of people from all over the world with lots of different skills but one critical thing in common. We are fixated on using materials more thoughtfully.
Hyloh was created as a result of a crazy obsession with how things are made, what they are made from and a belief that we could make them better. Better for people, better for businesses and most importantly better for our big, blue planet. We didn’t want to just sit and worry, we wanted to do something. So they set up Hyloh. A place that searches high and low for solutions to the material problems facing companies and governments.
Today they work with companies like L'Oreal, Mattel, Apple and governments the world over helping them hit their sustainability targets, create products that are greener, kinder and more wonderful. They solve problems and reimagine the way things that can be done and the materials they can be done with.
Their ultimate goal is the circular economy, which means using materials in a never ending way, with zero wastage and no breaks in the chain, just like a circle has.

FINTECH: Blossom Savings App
INTRO:
Blossom is a Fintech poised to disrupt banking, term deposits and how people save. When your competitors are billion-dollar 100+ year old brands, brands like Blossom need to think different about how to engage with younger customers in an area that is usually far from sexy or interesting.
INSIGHT:
Research uncovered that there was a rare alignment between the values of the Blossom team and their target market. Aside from wanting to be better savers, both have strongly held beliefs in female financial empowerment and supporting the environment.
ANSWER:
CUT THRU worked closely with Blossom to create a truly unique, earthy, warm and female oriented brand in space typically male-dominated by cold and transactional space. We believe every successful brand has an element of novelty and convenience within them. Working closely with Blossom, we developed a brand that rewards savers by planting trees in bushfire affected areas as they reach their savings goals. Using conversion-centered design, we helped the brand get significant traction as it launched, despite having a modest marketing budget.
FOUNDER QUOTE:
"With little to no marketing budget CUT THRU helped us bring in $10m in our first 10 weeks of going live."
SEE MORE:
https://www.cutthru.com.au/case-study/blossom

LAW: Disrupting an archaic industry
ISSUES
The legal industry has historically been characterised by bland, surname-based naming conventions, and practices are perceived to be both safe and inaccessible at the same time. The challenge for Open Legal was to establish a brand with enough credibility to be attractive, yet without the cost uncertainty and intimidation of established firms.
INSIGHT
Small business owners expressed anxiety around lawyers – the infamous 6-minute-increment billing protocol promoted uncertainty in clients, who were hesitant to make contact for fear of being billed for something inconsequential. Customer loyalties tend to be deeper with lawyers than with firms, and an opportunity to create a stress-free, accessible firm was revealed.
ANSWERS
We created a bold brand identity that competes on innovation over heritage. The name ‘Open Legal’ was chosen to reflect the values of the founders – that the law should be open to everyone, not just clients with unlimited bank accounts. An Australian design motif which pays respects to First Nations people was used to stand out against an otherwise whitewashed industry.
TESTEMONIAL
"CUT THRU created a brand that did our marketing for us and helped us grow organically in a typically boring, B2B professional services space. Worth every penny."
MORE
https://www.cutthru.com.au/case-study/open-legal

HEALTH: Creating a new category
ISSUES
The Cliffhanger Academy like many innovators had little understanding or awareness of what they did, even after 5 years of operation. As a personal training business in Manhattan, they had high high costs and significant price-based competition. Growth was proving difficult as they looked to move away from exchanging time for money and the advent of COVID made it harder to command a premium for training as customers moved online or interstate.
INSIGHT
Research revealed our ideal target market had both psychologists and personal trainers. Like many New York executives they were time poor and the inconvenience of seeing both a psychologist and trainer was a gap in the market no one had solved. Cliffhanger’s founder, albeit now a trainer, was formerly a registered psychologist. It emerged that people were willing to pay 300%-400% more for psychology than personal training and even more for the convenience of a “two in one” solution. There was also significantly less competition in psychology than in personal training, the barriers to entry were higher and the category had more premium perceptions.
ANSWERS
CUT THRU repositioned the business as a convenient, psychology-first offer that trained minds through bodies. This enabled them to create a price premium and unique barriers to entry their competitors couldn’t replicate. Rather than operating across two competitive categories with established perceptions and biases, we created one we could both lead and own. Psychology-Fitness™ was born - a new category with a name designed to take full ownership of it. This automatically positioned the brand as the market leader whilst increasing understanding and awareness of their offer and its benefits.
TESTEMONIAL
"CUT THRU opened us to an entirely new, larger and more profitable market not just in New York, but globally."
https://www.cutthru.com.au/case-study/psychology-fitness

TRAVEL: People who go the extra mile.
Pointy Travel believes people deserve better than what the travel industry provides in both price and service.At Pointy Travel, experts find flights (and hotels) the airlines don’t want you to know about. Once COVID hit, the brand needed to evolve to fit the new face of international travel.
That’s why for the last 12 years they have been developing sophisticated methods to get the best prices on premium flights.
Pointy Deals, people who go the extra mile.
https://www.cutthru.com.au/case-study/pointy-deals

DATING: Making a disruptor relevant again
https://www.cutthru.com.au/case-study/jswipe

TRAVEL: Using girl power to disrupt the big boys
ISSUES
Portugal has been experiencing a tourism boom for the last 10 years. While originally great for local tour-guides it quickly became harder for them to compete as low cost, low quality international operators flooded the market. Most tour operators were bidding for the same customers, with the same offer, via the same channels. This put downward pressure on prices as operators struggled to differentiate themselves.
INSIGHT
CUT THRU’s research revealed a lucrative gap in a market with research showing the majority of affluent customers were couples where the primary decision makers were women.
ANSWERS
CUT THRU wanted to create a brand that appealed to the core decision makers (women) and non-conformists sick of waiting in lines at common “tourist-traps”. We repositioned Teresa Vaz Tours as boutique response to the large international competitors by creating a female-oriented ‘Anti-Tour Company’. It had to be a brand travellers wanting to experience a darker, less frequented side of Portugal. Their mission now centered around giving people a truly local experience by showing them what they’re not meant to see. MissGuided was born bearing a descriptive, counter-intuitive name that sparked interest, intrigue and got cut-through in a noisy market. Whether it was mass graves or drug dens, MissGuided grew rapidly as their brand became synonymous with novel, unsanitised and uniquely human experiences.
TESTEMONIAL
"CUT THRU helped put Miss Guided on the map by creating a contentious brand that got us noticed in a noisy market dominated by large, well funded competitors. Through attacking their weaknesses and better championing our strengths us girls were able to mop the floor with the big boys." - Teresa Vaz, Founder.
SEE MORE
https://www.cutthru.com.au/case-study/missguided

FINANCE: Building trust with sophisticated traders
ISSUES
Global Prime approached Cuthru with a specific need - to transcend negative industry perceptions and conditions. An inherent lack of trust in brokers makes attracting new clients difficult, and many smaller clients require a lot of hand-holding while investing disproportionately little. The company was also known primarily as a Forex trader when they also trade in cryptocurrencies, commodities, and options.
INSIGHT
Industry analysis revealed a homogenous, bland messaging style consisting of impersonal graphs, a lot of numbers, and claims of transparency and credibility with little proof. There was a gap in the market for clients desiring high quality customer service in addition to investment opportunities. Clients also loved that Global Prime were Australian, as high regulation means safer investments.
ANSWERS
Our approach was to identify the areas of Global Prime with the best optics and draw attention to them. Messaging focused on the radical transparency of providing trade receipts, very rarely done in the industry. The boutique nature of the company allowed for superior customer service, and the creation of a Discord server allowed the company to establish themselves as thought leaders, promote education and mentorship, and reach a wider, tech-savvy audience.
TESTEMONIAL
"CUT THRU helped us build trust in an untrusted space and build an army of advocates who are now more than just customers, they're family."- Jeremy Kinstlinger, CEO
https://www.cutthru.com.au/case-study/global-prime

TECH: Refreshing a SEO market leader
ISSUES
Prosperity Media is SEO and content agency serving clients globally from their offices in Sydney, Australia. Despite being respected experts in their field, the true value they offered was hidden behind an undifferentiated brand that didn’t get their business the recognition it deserved. Only industry experts knew they were a global thought leader in the SEO space, CUT THRU was engaged to ensure they had a brand that better communicated their value and got them the recognition they truly deserved.
INSIGHT
Research showed that no one wanted to buy content from an SEO agency. Despite content being an essential part of SEO, it was a seen as a grudge purchase where SEO agencies appeared to lack the creativity needed to produce content loved by humans and search engines alike. Many clients had the additional cost and inconvenience of having to hire both a content agency and an SEO firm to get great content that ranked well online.
ANSWERS
Prosperity had a global network of SEO experts that was underutilized. By hosting events that brought all this expertise together and through creating multidisciplinary teams of content and SEO specialists in-house, they created undeniable proof of technical expertise and quality content capabilities. Combined with a highly differentiated visual identity and poignant messaging, Prosperity was able to fill a gap in the market none of their competitors could. Not only did this position them as the ‘expert’s expert’ but alleviated any customer concerns of getting quality content from technical SEO experts.
MORE
https://www.cutthru.com.au/case-study/prosperity-media

FINTECH: Numbers for people who hate numbers
ISSUES
One of Australia’s up and coming FinTechs looking to democratise data-science by making it easy for small businesses to model the impacts of their financial decisions through AI. Scenario (then Flowyse) wanted to democratise data-science by making it easy for small businesses to model the impacts of their financial decisions through AI. They struggled to gain traction in what was an immature market and nearly non-existent category. Large organisations had internal business intelligence teams and SMEs were mostly unaware such a solution existed, was affordable or easy to understand.
INSIGHT
Interviews with existing and potential customers revealed a truth largely ignored by many vendors in the industry: the target market often suffers from data fatigue and do not identify as “numbers people.” They tend to respond better to counter-intuitive messaging and simple visualisations rather than data- and text-heavy communication.
ANSWERS
Flowyse became Cenario – rather than the alienating reference to cash flow of the former, the narrative-driven nature of the latter promoted accessibility for new customers. We achieved cut-through by speaking to data fatigue rather than ignoring it. Positioning the software as financial storytelling rather than financial modelling was a simple but effective way to connect with Cenario’s target market.
TESTEMONIAL
"CUT THRU helped us make the complex simple and created a brand that turned what was initially seen as grudge purchase into something fun and enjoyable." - Dan Siepen + Vaibhav Namburi
https://www.cutthru.com.au/case-study/cenario

SECURITY: Peace of mind for Silicone Valley
Hi!
We're still working on this job so check back soon or feel free to visit wwww.CUTTHRU.com.au for more case studies.
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CUT THRU

HEALTH: Getting traction in a 2 sided marketplace
ISSUES
Despite having solved the issue of reliability affecting the Social Care industry, Like Family (formerly Home Care Heroes) was struggling to articulate this to customers. A lot of energy was being spent explaining services to a confused market, as the implication was at-home medical assistance, elderly care, or similar. Their brand identity was actively hindering growth at a time when they were looking to expand.
INSIGHT
For carers, messaging in the industry was too transactional. It caused alienation as many sought to improve quality of life through meaningful interaction, not just earn more money. For those needing care, there was a sense of stigma in the implication that care requires a hero. It emerged that impact storytelling and narrative-driven messaging would resonate better with both groups.
ANSWERS
Taking inspiration from the highest compliment a carer could be paid, Home Care Heroes became Like Family. Internal jargon was adjusted to suit: ‘heroes’ became ‘family friends,’ and ‘missions’ became ‘outings.’ An overhaul of the visual messaging style to outdoor group activities distanced the brand from negative stereotypes of “home care.”
TESTEMONIAL
"CUT THRU helped us create a brand that resonated deeply with both sides of a two-sided market place." - Jenna Leo, CEO
https://www.cutthru.com.au/case-study/like-family

SAAS: Building a brand for SME owners
Hi!
We're still working on this job so check back soon or feel free to visit wwww.CUTTHRU.com.au for more case studies.
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EDUTECH: Soft skills, at work.

SAAS: Establishing a global market leader
Reviews
the project
Branding for Development Firm
"I think watching that work out the way it did was very impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work at Bineth and Group and I am the Chief Operating Officer there. We are a development firm who oversees multiple different types of companies. I handle the operation for these companies and ensure they are running smoothly.
For what projects/services did your company hire CUT THRU, and what were your goals?
Our business hired CUT THRU to conduct a branding and growth hacking workshop for Talent Recap. Our goals were to have a better understanding of the company goals, mission, and direction.
How did you select this vendor?
We had previously used CUT THRU for another company.
Describe the scope of their work in detail, including any steps and the final deliverables.
To begin they interviewed some of the staff, users, and Talent Recap fans where they gathered information to better understand how people view the brand and what it is to them. From there they held workshops with the team where we discussed our goals, and what we are are trying to do/accomplish with the work we produce. The next step was to discover any growth opportunities for the brand. Lastly they delivered a final brand strategy and brand recommendations.
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with the brand strategist.
Can you share any outcomes from the project that demonstrate progress or success?
Because of this project we have a cohesive brand image, goal and mission. By clearing the path and setting defined goals, it has created a smoother workflow and a clearer vision for what is next.
Describe their project management style, including communication tools and timeliness.
We held all day workshops where the team was fully focused on fleshing out what our brand really is and how we can improve it.
What did you find most impressive or unique about this company?
Their enthusiasm and openness to understanding and helping our business grow and be its best. The biggest thing that impressed me was the ability to take the UX process and adhere to a brand strategy. I think watching that work out the way it did was very impressive.
Are there any areas for improvement or something they could have done differently?
I think it worked well for what we needed. I would maybe suggest time-boxing some of the areas in the workshop, just to have it flow faster and keep focus.
the project
Branding & SMM for Dance Fitness Company
"CUT THRU's knowledge has been outstanding."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO and owner of Dance It Out, a dance fitness company.
What challenges were you trying to address with CUT THRU?
I needed help with branding and marketing work for my business.
What was the scope of their involvement?
CUT THRU provided branding and SMM (social media marketing for us); the branding portion included logo, messaging, and brand guidelines. For the SMM part, they taught us how to build our TikTok, Instagram, Facebook, and Twitter accounts.
What was the team composition?
We only worked with Jonathan (Owner).
How did you come to work with CUT THRU?
Another company that I worked with referred them to us.
How much have you invested in them?
We invested $35,000 with them.
What is the status of this engagement?
We worked together from November–December 2022.
What evidence can you share that demonstrates the impact of the engagement?
Thanks to their work, we noticed more brand awareness. In addition, CUT THRU’s involvement has given us valuable, helpful ideas for our team.
How did CUT THRU perform from a project management standpoint?
They met deadlines and stayed within budget. In terms of tools and communication, we used email, Slack, Asana, and WhatsApp.
What did you find most impressive about them?
CUT THRU’s knowledge has been outstanding among all of the branding agencies I’ve worked with; they had everyone on our team working and being involved throughout the process.
Are there any areas they could improve?
I would’ve liked it if they could’ve done the work faster, but it was worth it. I didn’t think there was anything they could improve on.
Do you have any advice for potential customers?
Ensure to have a rested, open, willing, and engaged team to work with CUT THRU.
the project
Branding Services for Self-Development Platform
"CUT THRU was always there for us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
[COO/CMO] of LifeHack.org, one of the world’s largest self-development and wellness sites attracting over 12 million people to our site per month.
For what projects/services did your company hire CUT THRU, and what were your goals?
To refresh our company branding, messaging and strategic positioning to show our uniqueness in an increasingly crowded and noisy market.
How did you select this vendor?
We went through a long process meeting with other branding agencies and decided to choose CUT THRU because they really understood what we were looking for. They had a strategic, research based, data driven approach to branding and conversion centred design rather than just aethestics and fluff.
Describe the scope of their work in detail, including any steps and the final deliverables.
The LifeHack brand has evolved over time since its inception nearly 15 years ago. People in and outside of the business needed more clarity and definition on what we do, what we don’t do and how to redefine the brand to have a better product market fit with our customers today.
How many people from the vendor's team worked with you, and what were their positions?
Our point of contact wasn’t an account person or anything like that, it was their Brand Strategist primarily.
Can you share any outcomes from the project that demonstrate progress or success?
We have a much better grasp of our brand's key message and positioning. We have a clearer idea of who we should be talking to and how to talk to them. We feel our brand has more personality and looks more polished. We feel the new iteration of the brand and its strategy helps us organise our products in a way that we can sell more effectively across a two sided market place. We were also given a plan with tactics for growing and applying our new brand to every touchpoint.
Describe their project management style, including communication tools and timeliness.
We definitely had some passionate debates but always with a smile, knowing that that passion is evidence of care-factor. Even after the project finished, we know CUT THRU was always there for us if we have a question or want to discuss something.
What did you find most impressive or unique about this company?
They had a strong track record in the online self-help space but most importantly, they’re “hackers” in their mindset. We may be life hackers, they’re growth hackers - the mentality is the same and we really were culturally aligned.
Are there any areas for improvement or something they could have done differently?
We asked CUT THRU to give us a bit more of an education on how to apply our new visual identity to our brand (as we don’t have an in-house designer). They added to the documents they gave us on our request to better define how some of this applications come to life and I now believe that’s something they have incorporated permanently into their processes.
the project
Brand Strategy & Market Research for SaaS Company
“They were invested in the success of the brand we were trying to create.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of a SaaS business.
What challenge were you trying to address with CUT THRU?
CUT THRU helped me create a brand strategy.
What was the scope of their involvement?
The CUT THRU team did market, customer, and competitor research for us. They also identified strategic content, mission, values, visual identity, and messaging.
What is the team composition?
I directly worked with Jonathan (Brand Strategist), and he engaged a bigger team behind the scenes.
How did you come to work with CUT THRU?
I found CUT THRU through Clutch, and I was fascinated by their positioning around conversion-centered designs.
What is the status of this engagement?
Our engagement lasted from October 2021–April 2022.
What evidence can you share that demonstrates the impact of the engagement?
I truly enjoyed CUT THRU’s process because it was incredibly collaborative and positively challenging. It was based on research and engagement with the industry, competitors, and potential customers. The team established detailed and solid frameworks.
How did CUT THRU perform from a project management standpoint?
They were incredibly flexible and always on time; they communicated with us frequently.
What did you find most impressive about them?
They were highly engaged in creating something that they could be equally proud of — they were invested in the success of the brand we were trying to create. On top of that, the level of expertise that we accessed in terms of the wider team structures was truly impressive.
Are there any areas they could improve?
No, there weren’t any.
Do you have any advice for potential customers?
Conduct a scoping session with CUT THRU. That way, both sides will fully understand what the project should look like and what you want to create.
the project
Brand Refresh for Digital Marketing Agency
"They found simple and elegant solutions to complex branding and marketing problems."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Strategic Content Strategist and co-founder.
For what projects/services did your company hire CUT THRU, and what were your goals?
A brand strategy workshop inclusive of messaging and visual identity.
How did you select this vendor?
We made a shortlist of the top 10 branding agencies in Australia. Had multiple meetings and chose CUT THRU because not only were they the only agency in Australia specialising in Conversion Centred Design but one of the only ones in the world that did it in a tasteful way.
Describe the scope of their work in detail, including any steps and the final deliverables.
CUT THRU conducted extensive research on the trends in our industry, spoke with our customers, our team and effectively infiltrated our competitors organisations in a whole variety of ways I can't mention here! Those insights helped direct our brand strategy which was done through a full day 6hr workshop with our team. It was amazing, a little like corporate therapy. Following on from that they transformed the workshop's outputs into a formalised Brand Bible complete with Tactical recommendations of how to apply our strategy across all aspects of Culture Shock. After that, they did our messaging and our visual identity.
How many people from the vendor's team worked with you, and what were their positions?
- Jonathan - the Strategy Director
- Nadia - the junior Brand Strategist
- Jonti - the Copywriter
- Kate - their head designer
- William - their account manager
Can you share any outcomes from the project that demonstrate progress or success?
It help established our entire brand identity and impacted all client-facing touchpoints from website to proposals to even our "on-hold" phone messages and wifi names! More than anything we've saved us huge amounts of time in recruiting and onboarding new team members effectively and sped up all of our internal decision making processes once we knew what was and what wasn't on-brand.
Describe their project management style, including communication tools and timeliness.
CUT THRU were always on time, and consistently over promised and over delivered, often giving us far more than we bargained for in our scope of work because "they thought we needed it".
What did you find most impressive or unique about this company?
They found simple and elegant solutions to complex branding and marketing problems.
Are there any areas for improvement or something they could have done differently?
No they were great, much better than the other agencies we've worked with in the past 10 years.
the project
Branding for SaaS Platform
"Their brand strategist is obsessive in the best way, he threw himself in the deep end to understand who Paperform is."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a founder of Paperform. Paperform is a SaaS business that creates software for small businesses to create their own solutions to their own problems. Our primary product is an online form creation tool.
For what projects/services did your company hire CUT THRU, and what were your goals?
Our business has grown organically, and our brand has developed as a natural extension of our founders. As the team has grown, we found it harder to enforce consistency as others started representing our brand (not just the founders). Our primary goal in hiring CUT THRU was to consolidate and define in clear terms who Paperform is, what we do, how we speak to the market, and how we look and feel.
How did you select this vendor?
We researched several branding agencies from the individual freelancer level up to established big players. We also asked for recommendations from our network, which is where we heard of CUT THRU. After reaching out to several agencies, CUT THRU gave us the most compelling proposal, and showed that they really understood our industry, business, and the problems that needed to be solved.
Describe the scope of their work in detail, including any steps and the final deliverables.
We went through a multi step process:
- Research - CUT THRU conducted several internal and external interviews, as well as competitor analysis and wider market research. CUT THRU then surveyed over 800 of our customers to confirm their insights.
- Strategy - from the insights gathered in the research a strategy was formulated and agreed on, including in person workshops with stakeholders.
- Visual identity - From the strategy we then went through several iterations of a new visual identity.
- Messaging - From the strategy CUT THRU put together Paperform's messaging guidelines, including values, mission and tone of voice guidelines.
- Final deliverables were put together and iterated on (website design, social skins, ad designs, final visual assets etc).
How many people from the vendor's team worked with you, and what were their positions?
We worked directly with the Brand Strategist for the majority of the project, with some support from their Graphic Designers, and Copywriters.
Can you share any outcomes from the project that demonstrate progress or success?
We launched the brand just under a week ago, so we're a long way off from being able to quantify the impact of this project. Qualitatively, we've been inundated with positive feedback from our customer base, which was quite surprising as the visual changes were significant, and historically customers have been resistant to change.
So far, our site metrics have also improved with greater retention on our blog, and increased number of conversions to our free trial. The website redesign has also garnered a lot of attention, we received a special kudos from CSS Design Awards for the new homepage: https://www.cssdesignawards.com/sites/paperform/40912
Describe their project management style, including communication tools and timeliness.
We communicated primarily over email, but had regular ad hoc calls through out the duration of the project. Timelines were very clearly presented at the beginning of the project, however they did slip, mostly due to our speed in response.
What did you find most impressive or unique about this company?
Their brand strategist is obsessive in the best way, he threw himself in the deep end to understand who Paperform is. We loved that the plan was strategic - there was a lot attention put into listening to our customers, understanding the wider market, and making sure there wasn't any disconnect between aspirations and reality. It gives us a lot of confidence in the long term success of the project.
Are there any areas for improvement or something they could have done differently?
Communications overall was really great - Slack Connect channels may be a way of having easier to follow comms though - as we end up with several email threads over time.
the project
Branding, Messaging, & Logo Design for IT Services Provider
"They've made me feel like I was their only client and not many firms can do that."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I own Parachute Technology, Inc. [Parachute], a Managed IT Services and Managed Security Service Provider in the San Francisco Bay Area.
For what projects/services did your company hire CUT THRU, and what were your goals?
Being in business for over 16 years, it was time for a comprehensive brand, logo, and messaging refresh. We needed to become more sophisticated on all fronts, increase our competitive edge, and attract new clients that are the right type of clients. We needed comprehensive and professional brand and messaging guidelines, which we never invested in previously. All of these efforts would be in support of our new, upcoming website and other marketing materials.
How did you select this vendor?
We performed an extensive 3-month due diligence process as we needed to make sure we found a firm that would be truly willing to learn our business model, company culture and values, and growth goals. It was incredibly important to use a firm that would put in the time to research and gather facts about what our specific market was looking for in an MSP/MSSP and not just create a brand that looked good aesthetically.
It needed to go much beyond that. It was clear after speaking 2 - 3 times with 5 legit, highly capable firms over those months that CUT THRU was the clear and absolute best choice. We are thrilled with the results.
Describe the scope of their work in detail, including any steps and the final deliverables.
CUT THRU performed an extensive research project with various members of our team and clients. The data was analyzed and presented beautifully through 4 comprehensive Zoom meetings. Feedback was collected and changes made. Final outcomes presented and approved. All deliverables arrived professionally, on budget, and on time. Additional options and future work and ideas were presented for consideration, which was helpful and appreciated.
How many people from the vendor's team worked with you, and what were their positions?
I worked with a few people from the CUT THRU team who were always incredibly friendly, approachable, knowledgeable, and professional. I utilized the teams' expertise in research and analysis, messaging and copy development, copy editing, tag line creation, logo refresh, color/photo/font evaluation and guidance, brand/messaging guide creation, and general (very valuable) marketing advice and ideas. Their vast experience was obvious and they always met the deliverable expectation and the deadlines.
I felt like I was talking with a friend whenever we connect over the phone/Zoom. Everyone went above and beyond the expectations set and always offered to help further if needed. We continue to work and partner with them and seriously feel like we are their only client (but I do know they have some awesome clients in their line up).
Can you share any outcomes from the project that demonstrate progress or success?
We have comprehensive and professional brand and messaging guidelines, as well as clear direction for our web development team and all marketing-related materials moving forward. The brand is unique, the messaging is different than our competitors, and our entire team is happy with the result.
Describe their project management style, including communication tools and timeliness.
Communication was consistent, timely, and clear. They made sure I was comfortable with the cadence and format and was willing to make any adjustments necessary.
What did you find most impressive or unique about this company?
They've made me feel like I was their only client and not many firms can do that. Also, their vast experience was seriously impressive, and came through with the finished product as well as the advice and guidance they provided.
Are there any areas for improvement or something they could have done differently?
Not that I can think of.
the project
Branding Services for Fintech Company
"We launched with a bang, and our brand went viral."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Fintech targeting 3% p.a. returns. Bringing fixed income investing opportunities to milennials for the first time. I'm the co-founder
For what projects/services did your company hire CUT THRU, and what were your goals?
Brand: research, strategy, messaging and design.
How did you select this vendor?
CUT THRU have a strong track record in helping making what is typically dry, boring, finance brands interesting and engaging.
Describe the scope of their work in detail, including any steps and the final deliverables.
We needed to build our brand from scratch. CUT THRU helped us find the ideal customers to target and custom built a brand just for them. This involved conducting a deep level of research into the market, trends we could ride, analysis of our competitors and customer needs, helped us establish a strong culture and messaging that helped our team get aligned on what we’re about and why people should care.
They then paired this with killer design that really helped us convert as much online traffic as possible.
How many people from the vendor's team worked with you, and what were their positions?
We had contact with their researchers, strategists, designers and copywriters.
Can you share any outcomes from the project that demonstrate progress or success?
We launched with a bang and our brand went viral and took on its own momentum. This resulted in $7m in funds under management in just 7 weeks! A record for our category.
Describe their project management style, including communication tools and timeliness.
No issues at all, very easy.
What did you find most impressive or unique about this company?
They combined growth hacking with branding and were able to be flexible in their process to help a startup bootstrap their marketing via a range of automation and brand hacks that saved time and money. They were awesome, we got everything we needed.
Are there any areas for improvement or something they could have done differently?
They were awesome, we got everything we needed.
the project
Brand Refresh for Dating App
"CUT THRU combined growth hacking principles to help us compete effectively against brands with bigger budgets."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Founder of JSwipe, the world’s largest and fastest growing dating app for Jewish singles.
For what projects/services did your company hire CUT THRU, and what were your goals?
Brand Strategy, with the goal of a comprehensive brand refresh that positioned us strongly for the future while preserving the brand equity and trust we had built up over the years.
How did you select this vendor?
Jonathan and his team had over 14 years experience working with brands in the dating factor, no other brand agency had that level of experience or knowledge of our industry.
Describe the scope of their work in detail, including any steps and the final deliverables.
We needed help with our strategy and messaging. In a market that was constantly in a state of disruption, CUT THRU helped create a brand that would stand the test of time and help us grow as quickly as possible.
How many people from the vendor's team worked with you, and what were their positions?
1 Person: Brand Strategist
Can you share any outcomes from the project that demonstrate progress or success?
Since implementing the new brand strategy our brand has gone from strength to strength, creating a tribe of loyal followers that will only use us and not even consider our competitors.
Describe their project management style, including communication tools and timeliness.
Invaluable, super well managed, and people who were easy to work with.
What did you find most impressive or unique about this company?
CUT THRU combined growth hacking principles to help us compete effectively against brands with bigger budgets.
Are there any areas for improvement or something they could have done differently?
Not at all, very quick and responsive and got on well with my team.
the project
Branding for Ham & Beef Company
"They gave us a roadmap for expanding our brands and marketing them as well as insulating them from risk."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Pastoral Smallgoods specialises in producing artisanal ham, beef and smallgoods products for supermarkets like Woolworth, Aldi, Costco, IGA, David Jones and premium delicatessens nationwide. I’ve worked with Pastoral since 2009 as their Operations Manager.
For what projects/services did your company hire CUT THRU, and what were your goals?
Brand identity, messaging, brand architecture, packaging, product development
How did you select CUT THRU?
In my opinion no brand agency knows the meat industry better than CUT THRU. They were an easy choice considering CUT THRU's founder had worked internally at Pastoral previously and had a intricate knowledge of our market, products and capabilities.
Describe the scope of their work in detail, including any steps and the final deliverables.
CUT THRU helped us expand our presence by optimising our brand architecture to help get us noticed and stocked on busy shelves. They engaged with our clients and team members to put together a new brand architecture that helped us grow our business and expand into new areas.
How many people from the CUT THRU team worked with you, and what were their positions?
We had contact with the Brand Strategist and designers and packaging experts.
Can you share any outcomes from the project that demonstrate progress or success?
CUT THRU helped us find gaps in a very well established market and create new products and presence. We created some unique products with their input that helped not only establish us an an innovator but also helped us retain the brand equity of what is a nearly 100 year old brand.
Describe their project management style, including communication tools and timeliness.
I found their project management style very comfortable to work with, responsibilities and deliverables and methodology were agreed early on. Their style was collaborative. Communication was comprehensive and the project was managed within agreed timeframes.
What did you find most impressive or unique about this company?
Very few people understand our industry like the CUT THRU team did. They gave us a roadmap for expanding our brands and marketing them as well as insulating them from risk. This helped us put more products on shelves, clearly explain our value proposition and charge a premium for quality products in a highly commoditised, price sensitive market. They also gave us unique ways to slowly re-launch our brand and phase out our older style packaging in cost effective ways. They introduced us to lateral thinking and considering concepts we had not thought of.
Are there any areas for improvement or something they could have done differently?
We were very happy with all the work done and look forward to working with them again in the future.
CUT THRU delivered high-quality work, which gave the client a cohesive image of their brand, goal, and mission. They were focused, proactive, and enthusiastic. Their openness to understanding the client's business and ability to adhere a UX process to a brand strategy were hallmarks of their work.