CUT THRU is more than a brand agency, it is a religion (just kidding). We are not your garden-variety brand monkeys who slap a logo on and call it a brand. Hell no.
Our teams worked with brands that are more than just pretty faces, they are category leaders:
JSwipe, Parks and Wildlife NSW, Quillette, Deputy, Blossom, Life Hack, Mosh, Visa, Sydney Opera House, Coke, IKEA, NSW Health, SBS, American Express...and even some Only Fans *models* (we do not judge).
The point is, it does not matter what industry you are in (we have probably built a brand thats kicked ass in it). As long as we can elevate a brand from *meh* to *holy sh#t take my money!* then we will consider taking it on.
We are a globally acclaimed, award-winning team for a reason:
We combine conversion-centered design, neurolinguistic programming (NLP for the cool kids), with a generous dollop of raw psychology. In short, were conversion optimisation experts, for design. Brands who work with us in 2022 saw a 2x-3x increase in their conversions on their homepages, apps and socials. And if you are a new brand, do not worry...we will build you from the ground up, even better.
What we are:
Artists, not just designers: crafting visual identities that demand attention.
Psychological masterminds, not just writers: trained in Neuro Linguistic Programming and social engineering.
Growth hackers, not just brand strategists: that makes brand that generate buzz louderthan a chainsaw in a library.
Our guarantee to you: We make sure every dime you plunge into your brand, propagates like rumours in a high school hallway. That's because your brand will be more than just a pretty face. We pump it full of ROI-friendly goodness, sprinkle in a dash of psychology, and get your brand selling harder than a used car dealer on commission.
Are you ready for a brand that leaves your competition crying in their overpriced, gluten-free cereal bowls?
CUT THRU is noted for providing good value for cost, fitting clients' budgets while delivering comprehensive branding services. Specific project costs vary, with one engagement noted at $35,000. Clients appreciate their responsiveness, professionalism, and the quality of their deliverables, often resulting in significant brand improvements.
CUT THRU consistently demonstrates a high level of expertise in branding and strategy. Clients appreciate their ability to conduct thorough market research, develop comprehensive brand strategies, and create unique brand identities that differentiate their clients in competitive markets. Their strategic approach often includes workshops and in-depth consultations.
High Client Satisfaction and Repeat Business
Many clients express high satisfaction with CUT THRU's services, often leading to repeat business or referrals. Their commitment to understanding client needs and delivering tailored solutions results in positive outcomes and client loyalty.
High Value for Cost
Clients often mention that CUT THRU offers great value for money. Their services are seen as cost-effective, providing significant returns on investment through improved brand performance and market positioning.
Comprehensive Branding Solutions
CUT THRU offers a wide range of branding services, from brand identity and messaging to visual design and digital marketing. Their holistic approach ensures all aspects of a client's brand are aligned and effectively communicated.
Room for Improvement in Design Iterations
While generally positive, some clients note that CUT THRU could improve the speed and variety of design iterations in the early stages of projects. Expanding initial design concepts could provide more options and perspectives for clients.
Effective Project Management and Timeliness
Clients frequently commend CUT THRU for their effective project management. They are known for delivering projects on time, maintaining clear communication, and providing regular updates. Their ability to adapt to client needs and timelines without compromising quality is a significant strength.
“CUT THRU operated with a high level of professionalism and kept everything moving on schedule.”
Jan 29, 2025
Founder & CEO, Poncho Capital
Ezequiel Estrada
Financial services
London, England
11-50 Employees
Online Review
Verified
CUT THRU provides branding services for a wealth management app. The team has done market research, designed a logo, and created brand guidelines. They’ve also developed a brand narrative and crafted taglines.
CUT THRU's work has resulted in an immediate positive shift in how users perceived the app. The client’s new brand identity is more approachable and engaging, attracting more users. The team is professional, transparent, and responsive. They’ve also provided clear timelines and met deadlines.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder & CEO of Poncho Capital
Describe what your company does in a single sentence.
Poncho seamlessly combines automated wealth management and everyday banking in one app.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
We approached CUT THRU with a unique challenge: developing a powerful and distinct brand identity for our Institute at Poncho Capital. Our app integrates automated wealth management and everyday banking, which can be a complex concept to communicate. Our goal was to create a brand identity that not only conveyed our innovative approach but also resonated with a broad range of users, including those new to investing as well as seasoned financial enthusiasts. The challenge was twofold: First, how do we make financial services feel accessible and engaging without compromising on professionalism and trustworthiness? Second, how do we differentiate ourselves in a crowded market where many services provide similar functionality but lack a unique personality? We needed a partner who could take these complexities and distill them into a brand that was fresh, appealing, and easy to understand.
SOLUTION
How did you find CUT THRU?
Online Search
Clutch Site
Why did you select CUT THRU over others?
Pricing fit our budget
Good value for cost
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
CUT THRU took the time to deeply understand our vision and the value Poncho Capital brings to its users. From the outset, it was clear that they were fully invested in ensuring our brand aligned with our core mission of combining the ease of everyday banking with smart financial tools.
The scope of work covered a full suite of branding services. CUT THRU began with market research, helping us identify where we stood in relation to competitors and pinpointing opportunities for differentiation. Then, they moved to the creative development phase, delivering logo design, color palettes, typography, and branding guidelines that formed the foundation of the brand identity. They also created mockups and prototypes to demonstrate how the brand would look across various digital platforms, including our app and website.
One of the key deliverables was a brand narrative that truly captured Poncho's essence. CUT THRU worked with our team to refine our messaging, ensuring it was clear, approachable, and resonated with our target audience. They helped craft compelling taglines and calls to action that conveyed the value of our service in a simple yet effective way.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The results of this collaboration were outstanding. From the moment we launched our updated branding, we saw an immediate positive shift in how users perceived the app. The brand now feels more approachable and engaging, which was essential in attracting users who may have felt intimidated by traditional wealth management tools. Our new visual identity effectively communicates both our innovative edge and our commitment to simplicity, which has resonated strongly with our user base.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was seamless. CUT THRU operated with a high level of professionalism and kept everything moving on schedule. They provided clear timelines and consistently met deadlines. Whenever we had any questions or needed adjustments, their response time was impressively quick, and they were more than willing to collaborate with us to ensure everything was perfect. They also maintained transparency throughout the entire process, which was crucial in helping us feel confident about the direction they were taking.
What was your primary form of communication with CUT THRU?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was CUT THRU's ability to grasp the essence of our company and transform it into a visual language that felt not only unique but also highly functional. They didn’t just deliver a ‘pretty logo’; they delivered an entire system of design and messaging that truly reflected who we are. We were particularly impressed with how they tied everything together in a way that aligned with our core values while also being flexible enough for future growth.
Are there any areas for improvement or something CUT THRU could have done differently?
As for areas of improvement, it’s hard to pinpoint any major issues. One minor area of refinement could be around the speed of revisions in the initial design phase. While the process was generally very smooth, there were a couple of instances where we had to request a few iterations to arrive at the final look. However, the end result more than made up for any small delays in the revision process. CUT THRU’s attention to detail and commitment to getting things just right was clear.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Web Design for Audio Products Company
BrandingDigital StrategyWeb Design
$50,000 to $199,999
Aug. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Their deep research-driven approach, paired with bold creativity, made them the perfect fit for this project.”
Jan 29, 2025
Director of Digital Strategy & Product, Skullcandy
Jenny Lathrop Buchar
Consumer Products
Park City, Utah
51-200 Employees
Online Review
Verified
CUT THRU provides branding services for an audio products company. The team has crafted a brand identity, developed a brand voice, and designed a website. They’ve created taglines and storytelling frameworks.
CUT THRU's branding services resonate with the client's internal team and external stakeholders. The team is proactive and adaptive, and they’ve delivered every milestone on schedule. They provide regular updates, clear timelines, and detailed roadmaps. Their creativity and passion are unmatched.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Digital Strategy & Product of Skullcandy.
Describe what your company does in a single sentence.
Skullcandy designs and manufactures high-quality audio products, including headphones, earbuds, and speakers, blending innovative technology with bold, stylish designs.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
At Skullcandy, our brand has always been about pushing boundaries—fusing high-performance audio with bold, fashion-forward design. But when we decided to launch the Institute for Skullcandy, a specialized arm focused on innovation, research, and technological breakthroughs in the audio industry, we faced a unique challenge: how do we translate our rebellious, creative DNA into a more sophisticated and research-driven brand without losing our edge? We needed a branding partner who could understand our culture, our audience, and our ambition, while also crafting a visual and verbal identity that resonated with the high-tech and scientific community we wanted to engage. The goal was to create a brand identity that felt credible in the world of cutting-edge acoustics and AI-driven audio advancements while still carrying the bold, dynamic energy Skullcandy is known for. CUT THRU came highly recommended for their expertise in translating complex ideas into powerful, compelling brands.
SOLUTION
How did you find CUT THRU?
Online Search
Clutch Site
Why did you select CUT THRU over others?
Pricing fit our budget
Good value for cost
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
CUT THRU took a deep dive into our brand history, mission, and aspirations before crafting a strategy. Their process was meticulous and immersive—they conducted stakeholder interviews with our executive team, engineers, and even industrial designers to truly understand what the Institute for Skullcandy was meant to represent.
CUT THRU developed a strategic framework that defined how the Institute would be positioned within the larger Skullcandy ecosystem. They ensured that while the Institute had its own unique identity, it still felt intrinsically connected to Skullcandy.
For the visual identity, they crafted a futuristic yet approachable logo that embodied both precision and creativity. The color palette blended bold, electric tones with sleek, professional hues to symbolize the merger of science and culture. The typography and iconography felt modern and technical without losing personality.
In addition, CUT THRU developed a brand voice that balanced authority with energy, ensuring we could speak to both hardcore audiophiles and academic researchers. They also created taglines, mission statements, and storytelling frameworks that we continue to use across digital and print platforms.
The team also took on a comprehensive website and digital presence redesign, ensuring it was visually compelling yet functional for product engineers, scientists, and tech enthusiasts. Their focus on user experience (UX) allowed the site to seamlessly balance research insights with brand storytelling.
CUT THRU didn’t just design assets—they created a fully realized brand ecosystem that extended across digital, print, and environmental design.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The new branding immediately resonated with both our internal team and external stakeholders. When we unveiled the Institute’s new identity, our team felt a deep sense of pride and ownership—which is a testament to how well CUT THRU understood our vision. The revamped website and branding assets led to increased engagement from research partners and potential collaborators in the tech and academic space. Our messaging became significantly more cohesive and effective, helping us secure strategic partnerships that aligned with our innovation-driven goals. The new identity helped position the Institute as a serious player in the research and development space, without sacrificing Skullcandy’s signature style.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
CUT THRU’s project management was seamless and proactive. They delivered every milestone on schedule, often ahead of time, while maintaining open and transparent communication. There was never a moment where we felt out of the loop—they provided regular updates, clear timelines, and detailed roadmaps, which made the entire process feel structured yet flexible.
What was your primary form of communication with CUT THRU?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
One of the most impressive aspects was how quickly they adapted to our evolving needs. Branding an innovation hub within a lifestyle-driven company was no small task, and as we refined our vision, CUT THRU was incredibly responsive in iterating and fine-tuning their approach without losing sight of the bigger picture. CUT THRU has a rare ability to translate complex ideas into something visceral and engaging. They didn’t just design a brand; they built a narrative, a personality, and a tangible experience. Their deep research-driven approach, paired with bold creativity, made them the perfect fit for this project. Another standout quality was their passion and investment in the work. It never felt like they were just fulfilling a contract—they truly cared about helping us craft something groundbreaking.
Are there any areas for improvement or something CUT THRU could have done differently?
While our experience with CUT THRU was overwhelmingly positive, if there was one area for potential improvement, it would be expanding their presence in the tech sector even further. While their expertise in branding is undeniable, it would be incredible to see them offer even more deep-tech storytelling capabilities, such as data-driven brand impact reports or interactive brand experiences.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Liquor Subscription Service
BrandingMarketing Strategy
$10,000 to $49,999
June - Oct. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their team was highly responsive to our needs."
Oct 22, 2024
Founder, Liquor Loot
Joel Hauer
Food & Beverage
Sydney, Australia
1-10 Employees
Online Review
Verified
CUT THRU provided branding services for a liquor subscription service company. The team was responsible for brand research, strategy, design, and messaging.
CUT THRU developed a brand that resonated with liquor lovers and collectors, elevating the client's presence in the market. The team managed the project well — they always met deadlines and promptly addressed the client's needs. Their strategic approach and creativity impressed the internal team.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Liquor Loot
Describe what your company does in a single sentence.
Liquor Loot is a whisky and gin subscription service company in Australia
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Branding
Brand Strategy
Messaging
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
High ratings
Close to my geographic location
Great culture fit
Describe the scope of work in detail. Please include a summary of key deliverables.
Whiskey Loot required brand research, strategy, design, and messaging. They helped us develop a brand that resonates with whiskey lovers and collectors, elevating our presence in the market.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
CUT THRU Branding undertook detailed brand research, developed a clear strategy, and executed a compelling design that reflected the quality and craftsmanship of our service. Their messaging struck the perfect balance between sophisticated and approachable, appealing to both seasoned collectors and casual whiskey drinkers.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
CUT THRU Branding demonstrated exceptional project management throughout the Whiskey Loot branding project. They consistently delivered items on time, adhering to the agreed schedule without any delays. Their team was highly responsive to our needs, taking the time to understand our vision and incorporating feedback at every stage of the process.
What was your primary form of communication with CUT THRU?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about CUT THRU Branding was their unique ability to combine data-driven insights with creative, emotionally resonant branding. Their strategic approach to understanding our audience, combined with their artistic flair in design and messaging, was truly impressive.
Are there any areas for improvement or something CUT THRU could have done differently?
While the overall experience with CUT THRU Branding was highly positive, one area for potential improvement could be in expanding their initial presentation of design concepts. Although the final results were excellent, having a few more early design variations to choose from might have provided a broader perspective on possible brand directions.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Marketing Services for Consulting Company
BrandingGraphic DesignMarket Research
$10,000 to $49,999
Nov. 2023 - Feb. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Every step of the way, CUT THRU went the extra mile to make us feel included and understood."
Feb 5, 2024
Founder & CEO, Consulting Company
Louis Melendez
Consulting
New York City, New York
1-10 Employees
Online Review
Verified
CUT THRU provided branding and marketing services for a consulting company. The team did market research to identify the customer profile and created a brand identity, a logo, and a go-to-market campaign plan.
Thanks to CUT THRU's work, the client got a more polished and premium brand vision, enabling them to command higher prices; the client saw ROI within the first few weeks. CUT THRU delivered on time and provided guided videos at every stage. Their values aligned with the client's, which stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder & CEO of a consulting company
Describe what your company does in a single sentence.
Our company helps people find the words they need to live the life they want.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Branding
Marketing
SOLUTION
How did you find CUT THRU?
Online Search
Why did you select CUT THRU over others?
Great culture fit
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Our existing brand needed a refresh - we needed to execute market research, re-identify our ideal customer profile and rename the business. Jono created a plan, met multiple times over zoom and the phone, prepping us with everything we needed to reimagine our brand vision. He also created and led an entire day long session in person where we explored our brand identity and go-to-market strategy. Key Deliverables:
Brand Identity Guidelines
Logo & visual identity
Messaging Framework
Go-to-market campaign plan
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We have a whole new brand vision and strategy for our business. We've successfully rebranded the business to be more polished & premium, allowing us to command higher prices and reach new demographics. The strategies we've discussed with Cut Thru have proven to be extremely effective and we're already seeing return on investment in the first few weeks.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Jono and the Cut Thru team consistently delivered everything on time or ahead of schedule. Jono does a great job providing short guided videos with every step, making the process accessible and simple.
What was your primary form of communication with CUT THRU?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Every step of the way, CUT THRU went the extra mile to make us feel included and understood. Jono's interest in our brand story felt genuine and his thinking was well aligned with our business values. It was refreshing to meet a professional who can be candid, hilarious and super knowledgeable all at once.
Are there any areas for improvement or something CUT THRU could have done differently?
We are 100% satisfied with CUT THRU.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Marketing Strategy for Hat Business
BrandingEcommerce MarketingMarketing Strategy
Less than $10,000
Sep. 2023 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We're impressed with their genuine commitment to wanting to see us achieve our vision."
Feb 4, 2024
Co-Founder, Hat Business
Anonymous
eCommerce
Sydney, Australia
1-10 Employees
Online Review
Verified
CUT THRU provides branding and marketing services for a hat business. The team is helping the client achieve product-market fit by conducting market research and launching ad campaigns.
To the client's satisfaction, their ads have attained a CPL rate of $1.7. CUT THRU patiently guides the business through the process, going out of their way to provide solutions. Moreover, the team provides constant support and is strongly dedicated to ensuring a successful outcome.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-founder of an ecommerce company
Describe what your company does in a single sentence.
We are a boutique hat selling business.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Achieve product market fit
Develop strategy
Launch ad campaign
SOLUTION
How did you find CUT THRU?
Online Search
Why did you select CUT THRU over others?
High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from CUT THRU were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Seeking to launch a hat product with key targets of achieving product market fit through market research and then move to launching ad campaigns linked to landing pages
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Launched ads and achieved a $1.7 cost per lead when determining demand for our product.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Meetings occurring weekly or fortnightly allowed CUT THRU to set clear goals for us after each session and provided constant support to our needs. This included going above and beyond in the project development stage to take photos of our hats to use for content.
What was your primary form of communication with CUT THRU?
In-Person Meeting
What did you find most impressive or unique about this company?
We're impressed with their genuine commitment to wanting to see us achieve our vision. Not only are they an incredible business strategist, but also a prolific mentor who provides us with content to better ourselves personally and in a business context - are unique trait in todays world.
Are there any areas for improvement or something CUT THRU could have done differently?
No areas of improvement. Communication was great and we found the sessions constantly rewarding
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Digital Strategy for Hair Salon
BrandingDigital StrategyMarketing Strategy
Less than $10,000
Oct. - Nov. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was thoroughly satisfied with what I've come away with."
Nov 21, 2023
Owner, Cuts Avenue
John Andrew Butler
Retail
Australia
1-10 Employees
Online Review
Verified
CUT THRU provided brand strategy consulting for a hair salon. The team helped the client better understand brand strategies and insight into product development and market fit.
Thanks to CUT THRU's efforts, the client gained a new approach to R&D alongside a curated focus for where to invest their energy and attention. The team was attentive and receptive to feedback and concerns, and internal stakeholders praised the service provider's vast technical knowledge.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Cuts Avenue Salon
Describe what your company does in a single sentence.
An app for helping users build focus and self-awareness through routinized, guided self-questioning.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Help me gain a better understanding of brand strategy
Impart specific strategies and insight in order to gain a systematic edge in product development and market-fit
To keep progress accountable
SOLUTION
How did you find CUT THRU?
Online Search
Why did you select CUT THRU over others?
High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from CUT THRU were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
I had reached out to CutThru looking for a brand strategy solution for a hair salon enterprise I run and ended up opting in to 1-on-1 coaching to learn the ropes of the research segment of the CutThru methodology as the experience would apply not only in this enterprise but with an app I've been developing for months now. The zoom-enabled coaching sessions opened the door to a fresh actionable perspective grounded in first principles and cultivated a scientific approach I hadn't thought of making before. From the basics of brand strategy to systematic approaches towards product validation and customer surveying and segmentation: Johnathon was flexible, structured, attentive and insightful in conducting the sessions with a mind for helping me get the most out of the opportunity.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Actionable insight and implementable strategies. I've gained a new approach to both research and development alongside a curated focus for where to invest my energy and attention. Both for my app and my brick-and-mortar business.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Johnathon never missed a meeting and was more than flexible for my needs with regard to time and energy. Attentive, reciprocal and understanding where it concerned the gaps in my knowledge.
What was your primary form of communication with CUT THRU?
Virtual Meeting
What did you find most impressive or unique about this company?
Their portfolio did not seem like they were excessively boxed in by any one style and I gained the notion that this was because (instead of top-down cookie-cutter approaches) they, among other things, take a methodical approach to identifying and maximizing strengths and mitigating weaknesses unique to the client from the ground up.
Are there any areas for improvement or something CUT THRU could have done differently?
I was thoroughly satisfied with what I've come away with. No reasonable fault in mind.
"I was most impressed by their myopic results-oriented attitude."
Jun 9, 2023
Director, Ringcommend
Anonymous
Retail
Australia
1-10 Employees
Online Review
Verified
CUT THRU provided branding services for an engagement ring retailer. The team helped define the client's target market, identifying the core demographics, psychographics, and buying habits of their audience.
CUT THRU’s efforts increased website traffic, inquiries, sales, and time spent on the website. The customer acquisition costs and bounce rates also decreased. The team managed the project well and completed deliverables on time. Their focus and results-oriented attitude also impressed the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am a Director of Ringcommend
Describe what your company does in a single sentence.
We help customers find their perfect engagement ring at a fraction of its retail price and in less time than it takes to make a coffee
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Define a brand that had appeal to our target customers
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from CUT THRU were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
CUT THRU helped us define our target customer across core demographic, psychographic and buying habits. Once defined, a brand guide was developed that was to filter through all core business assets. These included the website, emails, social media content as well as product design and packaging. All of the above-mentioned deliverables were created according to these brand guidelines.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The measurable outcomes include: website traffic numbers, enquiries sent, products purchased, time on site, bounce rate, customer acquisition costs and referral numbers from existing customers. Other measurable outcomes that are secondary to these are the number of marketing channels and customer touchpoints, as well as respective impression and click thru rate numbers.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
I was very impressed at all times. There was a clear project plan from the get-go that adhered to a traditional 'waterfall' / gantt style structure, however the project lead operated with a dynamic agile mindset. As original requirements were further crystalised or refined, the project lead dynamically updated the plan in an impressive and problem-free fashion.
Despite the project growing in scope, costs were managed and contained impeccably, with only negligible cost increase. In fact, I feel bad for all of the additional value I received at almost no additional cost.
What was your primary form of communication with CUT THRU?
In-Person Meeting
What did you find most impressive or unique about this company?
I was most impressed by their myopic results-oriented attitude. They were laser-focussed from the get-go on what the flag on the hill ultimately was, and everything was driven by that objective. By starting with the end in mind, everything worked backwards to create a strategic plan that connected where we were to where we needed to go in the most direct and purposeful manner.
Are there any areas for improvement or something CUT THRU could have done differently?
Nothing comes to mind. I was thoroughly impressed by all aspects of the entire engagement.
RATINGS
5.0
"Couldn't be happier. Highly recommend!"
Quality
5.0
Service & Deliverables
"Everything exceeded expectations"
Schedule
5.0
On time / deadlines
"Surprised by how much achieved in such a short period of time"
Cost
5.0
Value / within estimates
"Could never have got so much for so little from a traditional agency"
Willing to Refer
5.0
NPS
"Anyone running a business would benefit from their services
"They were highly responsive to our needs and concerns, addressing any issues promptly and proactively."
May 3, 2023
Manager, Quillette
Anonymous
Media
Sydney, Australia
1-10 Employees
Online Review
Verified
A digital magazine hired CUT THRU to provide branding services. They worked on attracting new end customers and converting free subscribers into paid subscribers.
Thanks to CUT THRU's strategies and creativity, the client's performance improved with higher open rates, click-through rates, and conversions. The team was responsive, proactive, and prompt in addressing concerns and issues. Their understanding and expertise made a significant difference.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am a Manager of Quillette
Describe what your company does in a single sentence.
We publish long form essays in a digital magazine.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Help attract new clients
Convert free subscribers into paid subscribers
SOLUTION
How did you find CUT THRU?
Referral
Clutch Site
Why did you select CUT THRU over others?
High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
What was the size of CUT THRU’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
CUT THRU totally rocked it when it came to media branding for a media outlet like ours. They kicked off with some in-depth market analysis and scoped out the competition to find the perfect way to make Quillette stand out. They chatted with readers and employees to get the lowdown on what made Quillette unique, along with its strengths and weaknesses.
With all that intel, they moved on to crafting a killer Brand Strategy. They nailed down Quillette's core values, mission, and vision, making sure their message hit home with the target audience. Thanks to CUT THRU's savvy approach, Quillette became a no-brainer choice for readers, standing head and shoulders above the competition.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Undoubtedly, collaborating with CUT THRU was a highly advantageous decision for our branding and marketing efforts. Their astute strategies and creative expertise elevated our performance, making our brand message highly appealing to our target audience. The improvements led to a cascading effect, resulting in increased open rates, click-through rates, and conversions for our brand.
What was your primary form of communication with CUT THRU?
Virtual Meeting
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Cut Thru was highly effective in delivering items on time. They had a clear understanding of my project goals, established timelines, and communicated regularly with me. They were highly responsive to our needs and concerns, addressing any issues promptly and proactively.
What did you find most impressive or unique about this company?
The most impressive aspect of this company was their ability to recognize and address the unique difficulties related to producing long-form journalism on contentious matters. They showcased a profound grasp of our target audience's expectations and tailored a brand strategy that conveyed our core values and mission effectively. As a result, their branding efforts not only preserved our editorial integrity but also boosted audience engagement and reach.
Are there any areas for improvement or something CUT THRU could have done differently?
While our overall experience with the company was highly positive, there is always room for growth and improvement. One possible area for enhancement could be providing more frequent check-ins during the project to ensure even greater alignment between both teams.
However, it is important to note that their communication was still effective and the final outcome exceeded our expectations. Their dedication to delivering high-quality work and their willingness to adapt and learn make them an exceptional partner.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for SaaS Platform
BrandingMarket Research
$10,000 to $49,999
Aug. - Dec. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"CUT THRU was able to quickly grasp and understand our product."
Apr 2, 2023
Co-Founder & Executive Director, Comestri
Frank Nesci
Software
Sydney, Australia
51-200 Employees
Online Review
Verified
CUT THRU provided branding services for a SaaS firm. After doing a brand analysis, the team developed a new brand strategy, messaging, visual identity, and value proposition. They also made an elevator pitch.
Thanks to CUT THRU's help, the client was able to create a clearly defined value proposition and elevator pitch. The team led a well-organized process, which allowed them to deliver outputs on time. They were also very receptive to feedback and new ideas, allowing for a collaborative experience.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-founder & Executive Director of Comestri
Describe what your company does in a single sentence.
Comestri has developed a platform and solutions that enables commerce for retailers and merchants
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
To determine what is Comestri's Positioning statement & Elevator Pitch
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
Great culture fit
Good value for cost
Referred to me
What was the size of CUT THRU’s team?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
To help define the Comestri Positioning Statement and Elevator Pitch, Cut Thru was engaged to deliver the following:
What were the measurable outcomes from the project that demonstrate progress or success?
Clearly defined and understandable Positioning Statement and Elevator Pitch
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Cut Thru followed a defined process which led to the project being delivered on time. Cut Thru also worked around the busy schedule of Stakeholders but still delivered the project on time. Cut Thru was also very receptive to feedback and ideas which resulted in a great outcome
What was your primary form of communication with CUT THRU?
Virtual Meeting
What did you find most impressive or unique about this company?
CUT THRU was able to quickly grasp and understand our product. Jonathan and the team was able to literally "cut thru" the jargon and complexity of used in the eCommerce industry and delivera Positioning Statement and Elevator Pitch that was defined, succinct and understandable.
Are there any areas for improvement or something CUT THRU could have done differently?
There are no areas of improvement that I can suggest based on the project that Cut Thru was engaged to deliver.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Marketing Services for Staffing Agency
BrandingDigital StrategyEmail Marketing
$10,000 to $49,999
Apr. - July 2022
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They truly went above and beyond to deliver a high-quality outcome."
Mar 16, 2023
Director, The Nanny Experts Limited
Douglas Bray
Human Resources
Hong Kong
1-10 Employees
Online Review
Verified
CUT THRU provided branding and marketing services for a staffing agency. The team conducted market research, developed a strategy, designed marketing materials, ran campaigns, and analyzed campaign performance.
CUT THRU helped the client reduce their marketing costs, increase brand recognition, and improve sales. CUT THRU excelled at project management, communicated effectively, and kept the project on track, meeting the deadlines. Their branding expertise and research depth stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of The Nanny Experts Limited
Describe what your company does in a single sentence.
Our company is a private staffing agency that specialises in helping professional and high net-worth families find qualified support for their homes, such as nannies, tutors, and bodyguards.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Research
Strategy
Branding
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
High ratings
Great culture fit
Good value for cost
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
Conducted market research to identify trends and opportunities in our industry
Developed a comprehensive marketing strategy to promote our services
Created a marketing campaign that includes targeted advertisements, email marketing, and social media outreach
Designed marketing materials such as brochures, flyers, and digital content
Conducted analysis of campaign performance and adjusting tactics as needed
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Reduced costs: One of the most significant measurable outcomes was a reduction in costs associated with marketing. Before engaging with CUT THRU, our marketing efforts were scattered across a variety of channels with no clear strategy or plan in place. This resulted in a lot of wasted resources and inefficient campaigns that failed to produce meaningful results.
By focusing on the most promising channels and tactics, we generated more revenue while spending less on marketing. This resulted in a significant increase in the ROI of our marketing activities.
Increased brand recognition: By developing a strong brand identity that was consistent across all marketing materials, we were able to increase awareness of our brand among our target audience. This was reflected in surveys and focus groups, which showed that our brand was more recognisable and memorable after the project was implemented.
Improved sales: By tracking sales data before and after the project was implemented, we were able to see a significant increase in revenue.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management from the team was excellent. They were very communicative and kept us informed throughout the project, which helped us stay on track and meet our deadlines. They consistently delivered items on time, and we were impressed with their ability to respond to our needs and feedback in a timely and efficient manner.
What was your primary form of communication with CUT THRU?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
We found this CUT THRU's expertise in brand positioning to be particularly impressive and unique. Their in-depth knowledge of how to create a strong and memorable brand identity helped us stand out in a competitive market and resonate with our target audience. They were able to distill our core values and messaging into a clear and concise brand identity that accurately represents who we are as a company.
In addition to their brand positioning expertise, we were also impressed with the depth of their research and the valuable insights they provided. They took the time to truly understand our company and target audience, and provided us with recommendations and strategies that were tailored to our specific needs and goals. Their awareness of the latest industry trends and best practices also helped us stay ahead of the curve and maximise our efforts.
Overall, it was their combination of brand positioning expertise, research depth, and industry awareness set them apart from other branding agencies, and we would highly recommend their services to any organisation looking to develop a strong and effective brand identity.
Are there any areas for improvement or something CUT THRU could have done differently?
While there may always be areas for improvement in any project or engagement, we were extremely impressed with the work of CUT THRU. Their expertise, responsiveness, and attention to detail were all exceptional, and we felt that they truly went above and beyond to deliver a high-quality outcome.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
"Not cheap but worth it."
Willing to Refer
5.0
NPS
"Jonathan was fantastic to work with!
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