CUT THRU

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Poncho Capital

Describe what your company does in a single sentence.

Poncho seamlessly combines automated wealth management and everyday banking in one app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• We approached CUT THRU with a unique challenge: developing a powerful and distinct brand identity for our Institute at Poncho Capital. Our app integrates automated wealth management and everyday banking, which can be a complex concept to communicate. Our goal was to create a brand identity that not only conveyed our innovative approach but also resonated with a broad range of users, including those new to investing as well as seasoned financial enthusiasts. The challenge was twofold: First, how do we make financial services feel accessible and engaging without compromising on professionalism and trustworthiness? Second, how do we differentiate ourselves in a crowded market where many services provide similar functionality but lack a unique personality? We needed a partner who could take these complexities and distill them into a brand that was fresh, appealing, and easy to understand.

SOLUTION

How did you find CUT THRU?

• Online Search
• Clutch Site

Why did you select CUT THRU over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CUT THRU took the time to deeply understand our vision and the value Poncho Capital brings to its users. From the outset, it was clear that they were fully invested in ensuring our brand aligned with our core mission of combining the ease of everyday banking with smart financial tools.

The scope of work covered a full suite of branding services. CUT THRU began with market research, helping us identify where we stood in relation to competitors and pinpointing opportunities for differentiation. Then, they moved to the creative development phase, delivering logo design, color palettes, typography, and branding guidelines that formed the foundation of the brand identity. They also created mockups and prototypes to demonstrate how the brand would look across various digital platforms, including our app and website.

One of the key deliverables was a brand narrative that truly captured Poncho's essence. CUT THRU worked with our team to refine our messaging, ensuring it was clear, approachable, and resonated with our target audience. They helped craft compelling taglines and calls to action that conveyed the value of our service in a simple yet effective way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of this collaboration were outstanding. From the moment we launched our updated branding, we saw an immediate positive shift in how users perceived the app. The brand now feels more approachable and engaging, which was essential in attracting users who may have felt intimidated by traditional wealth management tools. Our new visual identity effectively communicates both our innovative edge and our commitment to simplicity, which has resonated strongly with our user base.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was seamless. CUT THRU operated with a high level of professionalism and kept everything moving on schedule. They provided clear timelines and consistently met deadlines. Whenever we had any questions or needed adjustments, their response time was impressively quick, and they were more than willing to collaborate with us to ensure everything was perfect. They also maintained transparency throughout the entire process, which was crucial in helping us feel confident about the direction they were taking.

What was your primary form of communication with CUT THRU?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was CUT THRU's ability to grasp the essence of our company and transform it into a visual language that felt not only unique but also highly functional. They didn’t just deliver a ‘pretty logo’; they delivered an entire system of design and messaging that truly reflected who we are. We were particularly impressed with how they tied everything together in a way that aligned with our core values while also being flexible enough for future growth.

Are there any areas for improvement or something CUT THRU could have done differently?

As for areas of improvement, it’s hard to pinpoint any major issues. One minor area of refinement could be around the speed of revisions in the initial design phase. While the process was generally very smooth, there were a couple of instances where we had to request a few iterations to arrive at the final look. However, the end result more than made up for any small delays in the revision process. CUT THRU’s attention to detail and commitment to getting things just right was clear.

BACKGROUND

Please describe your company and position.

I am the Director of Digital Strategy & Product of Skullcandy. 

Describe what your company does in a single sentence.

Skullcandy designs and manufactures high-quality audio products, including headphones, earbuds, and speakers, blending innovative technology with bold, stylish designs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• At Skullcandy, our brand has always been about pushing boundaries—fusing high-performance audio with bold, fashion-forward design. But when we decided to launch the Institute for Skullcandy, a specialized arm focused on innovation, research, and technological breakthroughs in the audio industry, we faced a unique challenge: how do we translate our rebellious, creative DNA into a more sophisticated and research-driven brand without losing our edge? We needed a branding partner who could understand our culture, our audience, and our ambition, while also crafting a visual and verbal identity that resonated with the high-tech and scientific community we wanted to engage. The goal was to create a brand identity that felt credible in the world of cutting-edge acoustics and AI-driven audio advancements while still carrying the bold, dynamic energy Skullcandy is known for. CUT THRU came highly recommended for their expertise in translating complex ideas into powerful, compelling brands.

SOLUTION

How did you find CUT THRU?

• Online Search
• Clutch Site

Why did you select CUT THRU over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CUT THRU took a deep dive into our brand history, mission, and aspirations before crafting a strategy. Their process was meticulous and immersive—they conducted stakeholder interviews with our executive team, engineers, and even industrial designers to truly understand what the Institute for Skullcandy was meant to represent.

CUT THRU developed a strategic framework that defined how the Institute would be positioned within the larger Skullcandy ecosystem. They ensured that while the Institute had its own unique identity, it still felt intrinsically connected to Skullcandy.

For the visual identity, they crafted a futuristic yet approachable logo that embodied both precision and creativity. The color palette blended bold, electric tones with sleek, professional hues to symbolize the merger of science and culture. The typography and iconography felt modern and technical without losing personality.

In addition, CUT THRU developed a brand voice that balanced authority with energy, ensuring we could speak to both hardcore audiophiles and academic researchers. They also created taglines, mission statements, and storytelling frameworks that we continue to use across digital and print platforms.

The team also took on a comprehensive website and digital presence redesign, ensuring it was visually compelling yet functional for product engineers, scientists, and tech enthusiasts. Their focus on user experience (UX) allowed the site to seamlessly balance research insights with brand storytelling.

CUT THRU didn’t just design assets—they created a fully realized brand ecosystem that extended across digital, print, and environmental design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new branding immediately resonated with both our internal team and external stakeholders. When we unveiled the Institute’s new identity, our team felt a deep sense of pride and ownership—which is a testament to how well CUT THRU understood our vision. The revamped website and branding assets led to increased engagement from research partners and potential collaborators in the tech and academic space. Our messaging became significantly more cohesive and effective, helping us secure strategic partnerships that aligned with our innovation-driven goals. The new identity helped position the Institute as a serious player in the research and development space, without sacrificing Skullcandy’s signature style.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CUT THRU’s project management was seamless and proactive. They delivered every milestone on schedule, often ahead of time, while maintaining open and transparent communication. There was never a moment where we felt out of the loop—they provided regular updates, clear timelines, and detailed roadmaps, which made the entire process feel structured yet flexible.

What was your primary form of communication with CUT THRU?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive aspects was how quickly they adapted to our evolving needs. Branding an innovation hub within a lifestyle-driven company was no small task, and as we refined our vision, CUT THRU was incredibly responsive in iterating and fine-tuning their approach without losing sight of the bigger picture. CUT THRU has a rare ability to translate complex ideas into something visceral and engaging. They didn’t just design a brand; they built a narrative, a personality, and a tangible experience. Their deep research-driven approach, paired with bold creativity, made them the perfect fit for this project. Another standout quality was their passion and investment in the work. It never felt like they were just fulfilling a contract—they truly cared about helping us craft something groundbreaking.

Are there any areas for improvement or something CUT THRU could have done differently?

While our experience with CUT THRU was overwhelmingly positive, if there was one area for potential improvement, it would be expanding their presence in the tech sector even further. While their expertise in branding is undeniable, it would be incredible to see them offer even more deep-tech storytelling capabilities, such as data-driven brand impact reports or interactive brand experiences.

BACKGROUND

Please describe your company and position.

I am the Founder of Liquor Loot

Describe what your company does in a single sentence.

Liquor Loot is a whisky and gin subscription service company in Australia

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Branding
• Brand Strategy
• Messaging

SOLUTION

How did you find CUT THRU?

Referral

Why did you select CUT THRU over others?

• High ratings
• Close to my geographic location
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Whiskey Loot required brand research, strategy, design, and messaging. They helped us develop a brand that resonates with whiskey lovers and collectors, elevating our presence in the market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CUT THRU Branding undertook detailed brand research, developed a clear strategy, and executed a compelling design that reflected the quality and craftsmanship of our service. Their messaging struck the perfect balance between sophisticated and approachable, appealing to both seasoned collectors and casual whiskey drinkers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CUT THRU Branding demonstrated exceptional project management throughout the Whiskey Loot branding project. They consistently delivered items on time, adhering to the agreed schedule without any delays. Their team was highly responsive to our needs, taking the time to understand our vision and incorporating feedback at every stage of the process. 

What was your primary form of communication with CUT THRU?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about CUT THRU Branding was their unique ability to combine data-driven insights with creative, emotionally resonant branding. Their strategic approach to understanding our audience, combined with their artistic flair in design and messaging, was truly impressive.

Are there any areas for improvement or something CUT THRU could have done differently?

While the overall experience with CUT THRU Branding was highly positive, one area for potential improvement could be in expanding their initial presentation of design concepts. Although the final results were excellent, having a few more early design variations to choose from might have provided a broader perspective on possible brand directions. 

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of a consulting company

Describe what your company does in a single sentence.

Our company helps people find the words they need to live the life they want.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Branding
• Marketing

SOLUTION

How did you find CUT THRU?

Online Search

Why did you select CUT THRU over others?

• Great culture fit
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our existing brand needed a refresh - we needed to execute market research, re-identify our ideal customer profile and rename the business. Jono created a plan, met multiple times over zoom and the phone, prepping us with everything we needed to reimagine our brand vision. He also created and led an entire day long session in person where we explored our brand identity and go-to-market strategy. Key Deliverables: 

• Brand Identity Guidelines 
• Logo & visual identity 
• Messaging Framework 
• Go-to-market campaign plan

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a whole new brand vision and strategy for our business. We've successfully rebranded the business to be more polished & premium, allowing us to command higher prices and reach new demographics. The strategies we've discussed with Cut Thru have proven to be extremely effective and we're already seeing return on investment in the first few weeks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jono and the Cut Thru team consistently delivered everything on time or ahead of schedule. Jono does a great job providing short guided videos with every step, making the process accessible and simple.

What was your primary form of communication with CUT THRU?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Every step of the way, CUT THRU went the extra mile to make us feel included and understood. Jono's interest in our brand story felt genuine and his thinking was well aligned with our business values. It was refreshing to meet a professional who can be candid, hilarious and super knowledgeable all at once.

Are there any areas for improvement or something CUT THRU could have done differently?

We are 100% satisfied with CUT THRU.

BACKGROUND

Please describe your company and position.

I am the Co-founder of an ecommerce company 

Describe what your company does in a single sentence.

We are a boutique hat selling business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Achieve product market fit
• Develop strategy
• Launch ad campaign

SOLUTION

How did you find CUT THRU?

Online Search

Why did you select CUT THRU over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Seeking to launch a hat product with key targets of achieving product market fit through market research and then move to launching ad campaigns linked to landing pages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launched ads and achieved a $1.7 cost per lead when determining demand for our product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Meetings occurring weekly or fortnightly allowed CUT THRU to set clear goals for us after each session and provided constant support to our needs. This included going above and beyond in the project development stage to take photos of our hats to use for content.

What was your primary form of communication with CUT THRU?

In-Person Meeting

What did you find most impressive or unique about this company?

We're impressed with their genuine commitment to wanting to see us achieve our vision. Not only are they an incredible business strategist, but also a prolific mentor who provides us with content to better ourselves personally and in a business context - are unique trait in todays world.

Are there any areas for improvement or something CUT THRU could have done differently?

No areas of improvement. Communication was great and we found the sessions constantly rewarding

BACKGROUND

Please describe your company and position.

I am the Owner of Cuts Avenue Salon

Describe what your company does in a single sentence.

An app for helping users build focus and self-awareness through routinized, guided self-questioning.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Help me gain a better understanding of brand strategy
• Impart specific strategies and insight in order to gain a systematic edge in product development and market-fit
• To keep progress accountable

SOLUTION

How did you find CUT THRU?

Online Search

Why did you select CUT THRU over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I had reached out to CutThru looking for a brand strategy solution for a hair salon enterprise I run and ended up opting in to 1-on-1 coaching to learn the ropes of the research segment of the CutThru methodology as the experience would apply not only in this enterprise but with an app I've been developing for months now. The zoom-enabled coaching sessions opened the door to a fresh actionable perspective grounded in first principles and cultivated a scientific approach I hadn't thought of making before. 
From the basics of brand strategy to systematic approaches towards product validation and customer surveying and segmentation: Johnathon was flexible, structured, attentive and insightful in conducting the sessions with a mind for helping me get the most out of the opportunity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Actionable insight and implementable strategies. I've gained a new approach to both research and development alongside a curated focus for where to invest my energy and attention. Both for my app and my brick-and-mortar business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Johnathon never missed a meeting and was more than flexible for my needs with regard to time and energy. Attentive, reciprocal and understanding where it concerned the gaps in my knowledge.

What was your primary form of communication with CUT THRU?

Virtual Meeting

What did you find most impressive or unique about this company?

Their portfolio did not seem like they were excessively boxed in by any one style and I gained the notion that this was because (instead of top-down cookie-cutter approaches) they, among other things, take a methodical approach to identifying and maximizing strengths and mitigating weaknesses unique to the client from the ground up.

Are there any areas for improvement or something CUT THRU could have done differently?

I was thoroughly satisfied with what I've come away with. No reasonable fault in mind.

BACKGROUND

Please describe your company and position.

I am a Director of Ringcommend

Describe what your company does in a single sentence.

We help customers find their perfect engagement ring at a fraction of its retail price and in less time than it takes to make a coffee

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Define a brand that had appeal to our target customers

SOLUTION

How did you find CUT THRU?

Referral

Why did you select CUT THRU over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

CUT THRU helped us define our target customer across core demographic, psychographic and buying habits. Once defined, a brand guide was developed that was to filter through all core business assets. These included the website, emails, social media content as well as product design and packaging. All of the above-mentioned deliverables were created according to these brand guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes include: website traffic numbers, enquiries sent, products purchased, time on site, bounce rate, customer acquisition costs and referral numbers from existing customers. Other measurable outcomes that are secondary to these are the number of marketing channels and customer touchpoints, as well as respective impression and click thru rate numbers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was very impressed at all times. There was a clear project plan from the get-go that adhered to a traditional 'waterfall' / gantt style structure, however the project lead operated with a dynamic agile mindset. As original requirements were further crystalised or refined, the project lead dynamically updated the plan in an impressive and problem-free fashion. 

Despite the project growing in scope, costs were managed and contained impeccably, with only negligible cost increase. In fact, I feel bad for all of the additional value I received at almost no additional cost.

What was your primary form of communication with CUT THRU?

In-Person Meeting

What did you find most impressive or unique about this company?

I was most impressed by their myopic results-oriented attitude. They were laser-focussed from the get-go on what the flag on the hill ultimately was, and everything was driven by that objective. By starting with the end in mind, everything worked backwards to create a strategic plan that connected where we were to where we needed to go in the most direct and purposeful manner.

Are there any areas for improvement or something CUT THRU could have done differently?

Nothing comes to mind. I was thoroughly impressed by all aspects of the entire engagement.

BACKGROUND

Please describe your company and position.

I am a Manager of Quillette

Describe what your company does in a single sentence.

We publish long form essays in a digital magazine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Help attract new clients
• Convert free subscribers into paid subscribers

SOLUTION

How did you find CUT THRU?

• Referral
• Clutch Site

Why did you select CUT THRU over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of CUT THRU’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CUT THRU totally rocked it when it came to media branding for a media outlet like ours. They kicked off with some in-depth market analysis and scoped out the competition to find the perfect way to make Quillette stand out. They chatted with readers and employees to get the lowdown on what made Quillette unique, along with its strengths and weaknesses.

With all that intel, they moved on to crafting a killer Brand Strategy. They nailed down Quillette's core values, mission, and vision, making sure their message hit home with the target audience. Thanks to CUT THRU's savvy approach, Quillette became a no-brainer choice for readers, standing head and shoulders above the competition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Undoubtedly, collaborating with CUT THRU was a highly advantageous decision for our branding and marketing efforts. Their astute strategies and creative expertise elevated our performance, making our brand message highly appealing to our target audience. The improvements led to a cascading effect, resulting in increased open rates, click-through rates, and conversions for our brand.

What was your primary form of communication with CUT THRU?

Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cut Thru was highly effective in delivering items on time. They had a clear understanding of my project goals, established timelines, and communicated regularly with me. They were highly responsive to our needs and concerns, addressing any issues promptly and proactively.

What did you find most impressive or unique about this company?

The most impressive aspect of this company was their ability to recognize and address the unique difficulties related to producing long-form journalism on contentious matters. They showcased a profound grasp of our target audience's expectations and tailored a brand strategy that conveyed our core values and mission effectively. As a result, their branding efforts not only preserved our editorial integrity but also boosted audience engagement and reach.

Are there any areas for improvement or something CUT THRU could have done differently?

While our overall experience with the company was highly positive, there is always room for growth and improvement. One possible area for enhancement could be providing more frequent check-ins during the project to ensure even greater alignment between both teams.

However, it is important to note that their communication was still effective and the final outcome exceeded our expectations. Their dedication to delivering high-quality work and their willingness to adapt and learn make them an exceptional partner.

BACKGROUND

Please describe your company and position.

I am the Co-founder & Executive Director of Comestri

Describe what your company does in a single sentence.

Comestri has developed a platform and solutions that enables commerce for retailers and merchants

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• To determine what is Comestri's Positioning statement & Elevator Pitch

SOLUTION

How did you find CUT THRU?

Referral

Why did you select CUT THRU over others?

• Great culture fit
• Good value for cost
• Referred to me

What was the size of CUT THRU’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To help define the Comestri Positioning Statement and Elevator Pitch, Cut Thru was engaged to deliver the following:

1. Brand Diagnosis which encompassed Competitor Messaging, Stakeholder Interviews & Insights Summary
2. Brand Strategy
3. Visual Identity
4. Brand Messaging & Value Proposition

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Clearly defined and understandable Positioning Statement and Elevator Pitch

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cut Thru followed a defined process which led to the project being delivered on time. Cut Thru also worked around the busy schedule of Stakeholders but still delivered the project on time. Cut Thru was also very receptive to feedback and ideas which resulted in a great outcome

What was your primary form of communication with CUT THRU?

Virtual Meeting

What did you find most impressive or unique about this company?

CUT THRU was able to quickly grasp and understand our product. Jonathan and the team was able to literally "cut thru" the jargon and complexity of used in the eCommerce industry and delivera Positioning Statement and Elevator Pitch that was defined, succinct and understandable.

Are there any areas for improvement or something CUT THRU could have done differently?

There are no areas of improvement that I can suggest based on the project that Cut Thru was engaged to deliver.

BACKGROUND

Please describe your company and position.

I am the Director of The Nanny Experts Limited

Describe what your company does in a single sentence.

Our company is a private staffing agency that specialises in helping professional and high net-worth families find qualified support for their homes, such as nannies, tutors, and bodyguards.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Research
• Strategy
• Branding

SOLUTION

How did you find CUT THRU?

Referral

Why did you select CUT THRU over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Conducted market research to identify trends and opportunities in our industry
2. Developed a comprehensive marketing strategy to promote our services
3. Created a marketing campaign that includes targeted advertisements, email marketing, and social media outreach
4. Designed marketing materials such as brochures, flyers, and digital content
5. Conducted analysis of campaign performance and adjusting tactics as needed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Reduced costs: One of the most significant measurable outcomes was a reduction in costs associated with marketing. Before engaging with CUT THRU, our marketing efforts were scattered across a variety of channels with no clear strategy or plan in place. This resulted in a lot of wasted resources and inefficient campaigns that failed to produce meaningful results.
  By focusing on the most promising channels and tactics, we generated more revenue while spending less on marketing. This resulted in a significant increase in the ROI of our marketing activities.
• Increased brand recognition: By developing a strong brand identity that was consistent across all marketing materials, we were able to increase awareness of our brand among our target audience. This was reflected in surveys and focus groups, which showed that our brand was more recognisable and memorable after the project was implemented.
• Improved sales: By tracking sales data before and after the project was implemented, we were able to see a significant increase in revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management from the team was excellent. They were very communicative and kept us informed throughout the project, which helped us stay on track and meet our deadlines. They consistently delivered items on time, and we were impressed with their ability to respond to our needs and feedback in a timely and efficient manner.

What was your primary form of communication with CUT THRU?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We found this CUT THRU's expertise in brand positioning to be particularly impressive and unique. Their in-depth knowledge of how to create a strong and memorable brand identity helped us stand out in a competitive market and resonate with our target audience. They were able to distill our core values and messaging into a clear and concise brand identity that accurately represents who we are as a company.

In addition to their brand positioning expertise, we were also impressed with the depth of their research and the valuable insights they provided. They took the time to truly understand our company and target audience, and provided us with recommendations and strategies that were tailored to our specific needs and goals. Their awareness of the latest industry trends and best practices also helped us stay ahead of the curve and maximise our efforts.

Overall, it was their combination of brand positioning expertise, research depth, and industry awareness set them apart from other branding agencies, and we would highly recommend their services to any organisation looking to develop a strong and effective brand identity.

Are there any areas for improvement or something CUT THRU could have done differently?

While there may always be areas for improvement in any project or engagement, we were extremely impressed with the work of CUT THRU. Their expertise, responsiveness, and attention to detail were all exceptional, and we felt that they truly went above and beyond to deliver a high-quality outcome.