Crust Videos

Please describe your company and your position there.

BottleKeeper manufactures and sells various products such as BottleKeeper, CanKeeper, and PintKeeper. Our products are part of our lifestyle brand. I am the Director of Marketing, managing all marketing efforts.

For what projects/services did your company hire Crust Videos?

Our busiest time of year are the annual winter holidays, that's the week of Thanksgiving through Christmas. We do a large portion of our revenue during this 6 week period. With fierce eCommerce competition this year, we needed a video that promoted our sitewide sale in a fun, professional, catchy way.

What were your goals for this project?

We wanted to have performance marketing creative that helped drive efficient revenue by lowering our CPAs on Facebook/Instagram.

How did you select Crust Videos?

Crust reached out to me this past month to share their expertise. We connected via email and then video chat. I really enjoyed talking with Garima who gave me confidence that Crust could do the job.

Describe the scope of their work in detail.

We first started off by talking about our company, what we do, how we like to do it, and where we want to go. From there, we discussed ways to create a video that could help us with our big holiday promo.

I shared a lot of our previous successful work to them, along with brand assets, and then let them paint the canvas for the new creative with their own style. After delivering a rough draft that was pretty spot on, they quickly made some small text revisions and the video was good to go.

What was the team composition?

I'm not sure, I only worked with Garima. I'd imagine she was the project manager and she had editor(s) that produced the content.

Can you share any outcomes from the project that demonstrate progress or success?

Right now we're driving a 20% lower CPA compared to some previous content we've run.

How effective was the workflow between your team and theirs?

Super efficient and simple. It took little more than one video conversation and a handful of emails to get the project going and completed. Crust was very efficient in getting after the project and driving it through to completion.

What did you find most impressive about this company?

Their ability to connect and understand our needs and being able to turn around a project quickly were impressive. During the holidays we're on a tight timeline and Crust was able to meet it.

Are there any areas for improvement?

None after working with them for this first project.

Please describe your company and your position there.

I am a co-founder of a design studio that deals in communication, branding & packaging design. We collaborate with homegrown and international brands and create stunning visual stories through branding and packaging design.

For what projects/services did your company hire Crust Videos?

To create explainer videos related to our services.

What were your goals for this project?

We wanted to reach out to as many brands as possible and explain our creative services and the process that goes on every project.

How did you select Crust Videos?

I heard about them in my peer group and searched about them on clutch.co. Once I saw their portfolio and the quality of the videos it matched our project needs.

Describe the video(s) and the process in detail.

Once we selected Crust Videos and got them on board, we had an internal team meeting and discussed the brief with them. Post the briefing session they sent us few ideas based on our discussion and they asked about the brand assets.

We agreed upon the timelines and they shared a demo 5-sec video as committed. After receiving our revert they shared with us the final cut keeping in mind all the feedback/comment.

What was your vendors' project management or feedback process?

Post our project discussion the Crust team shared a concept note for approval. Once we approved the idea they kept in mind all the changes we asked for. The whole process was smooth and hassle-free. The person we got in touch with was polite and professional.

Can you share any outcomes from the project that demonstrate progress or success?

After sharing the video with our prospective clients we have experienced a good conversion rate.

How effective was the workflow between your team and theirs?

Hassle-free and smooth.

What did you find most impressive about this company?

I was very impressed with the concepts they presented for the video. Also, the team has an eye for detail which is commendable.

Are there any areas for improvement?

There is always scope for improvement. But I am really happy with the output and deliverables of the project.

Please describe your company and your position there.

I am the Brand Content Director. I manage the Amazon listings, storefront and advertising videos for the brands we represent.

For what projects/services did your company hire Crust Videos?

We hired Crust to create a branding video.

What were your goals for this project?

To have a video create that we could use on our website and other social media outlets.

How did you select Crust Videos?

Crust Videos contacted us with a promotional offer.

Describe the scope of their work in detail.

We provided assets to Crust, they created a 30 second video using those assets

What was the team composition?

I worked directly with one person at Crust.

Can you share any outcomes from the project that demonstrate progress or success?

The project was a success. We were hoping for a more creativity and input..

How effective was the workflow between your team and theirs?

Easy communication.

What did you find most impressive about this company?

They were able to work quickly and provide the basics of what we needed. I think they are a great start up.

Are there any areas for improvement?

A bit more creativity, voice-over options and actual video footage.

Please describe your company and your position there.

Our company does b2b paid marketing for primarily SaaS clients. I'm the founder there.

For what projects/services did your company hire Crust Videos?

We hired CrustVideos to create business explainer videos for us explaining our services and value prop.

What were your goals for this project?

We hoped to see a video which explained our business in a concise manner which we could then use for promotion and sales calls.

How did you select Crust Videos?

We selected CrustVideos through a referral from a friend who had good experience with them.

Describe the video(s) and the process in detail.

We started off with a quick call understanding our business and the process followed since we were new to this. CrustVideos team then took a download of what exactly we do and why we're different and came up with a rough script and storyline to showcase the same.

Once we made changes and finalized on the script the team went to work on creating the storyboards and illustrations/assets for the video. Once we gave a go ahead on the same, the team went into production and gave us the final output within 10 days. We only had a feedback on minor audio related issues but other than that the quality was stellar and was delivered in very short time.

What was your vendors' project management or feedback process?

They followed up with every point that we had and managed everything through Google Meet and their internal project management system. They also shared timely updates as and when stuff moved and took constant feedback.

Can you share any outcomes from the project that demonstrate progress or success?

We're yet to publish it on our site.

How effective was the workflow between your team and theirs?

Workflow was quite smooth and things moved according to plan most of the time.

What did you find most impressive about this company?

I liked the dedication of the team to be flexible with the requirements and commitment to deliver best of their capabilities in the shortest time possible.

Are there any areas for improvement?

I would suggest CrustVideos to hire a voiceover artist in-house as it takes time to finalize an external vendor with their own timelines.

Please describe your company and your position there.

Central Vapors is Vapor product manufacturer selling both online and retail and I am a managing partner.

For what projects/services did your company hire Crust Videos?

Crust completed a promotional video for our company to display on our site and social media.

What were your goals for this project?

A high quality video that will increase our presence and be a useful marketing tool.

How did you select Crust Videos?

Crust reached out with some of their previous video productions and I found that they created good quality videos with relevant content.

Describe the video(s) and the process in detail.

The video showcases some of our products with some appealing video images in the background along with our company name and details.

What was your vendors' project management or feedback process?

The vender was able to come up with helpful ideas and implemented their experience in the video.

Can you share any outcomes from the project that demonstrate progress or success?

The video has not yet been posted however I feel that it will be a useful tool in showing our customers our available products and gaining new customers as well.

How effective was the workflow between your team and theirs?

Their workflow was very simple and straightforward, they can meet for video conferencing or through email to discuss the plans.

What did you find most impressive about this company?

I was impressed with the timeliness of the project

Are there any areas for improvement?

Through the short experience of this project we didn't find there to be any areas that need improvement.