Credo is a bespoke UK based conversion rate optimisation (CRO) agency offering a highly personalised service characterised by collaboration and strong communication.
We can work with your existing team of designers, developers, and copywriters or bring in our own highly skilled experts to boost user engagement with your site, and increase the percentage of users who turn into customers.
KEY SERVICES
Full service CRO: The full CRO experience from insights gathering right through to test reporting and implementation. We will analyse your site, produce a collaborative agile roadmap, bring you in on test production, launch tests (including A/B tests), consolidate findings, and deploy winning variations.
CRO audits: We offer 2 types of CRO audits, Full CRO audits and Essential CRO audits. Each audit is centred around a heuristic walkthrough of your site based on user psychology, CRO best practice, and experience of user research. User behaviour tracking analysis (such as Hotjar or MS Clarity) can be added, and analytics insights are standard as part of the Full CRO audits.
User research: One-to-one moderated user research is a fantastic way to support CRO insight gathering. We run user testing (where participants walk through your website), interviews, and existing customer journey mapping (where customers discuss the high and low points of their journey with you).
WHY WORK WITH US
1. We are partnered with fantastic software companies and can get you great deals. 2. We generate real results for our clients such as:
- Increasing win-back revenue by 1,727% with an abandoned basket sequence. - Boosting e-commerce engagement by 213.21% by improving a hero section. - Increasing site search conversions by 56% through search placement and functionality. - Increasing order profitability by 41% by finding the right free delivery threshold. - Increasing conversion rate by 45% with quick wins.
3. We are a small and dedicated team of experts so you get a personal service.
Credo offers competitive pricing and good value for cost, as highlighted by clients across various projects. The team size typically ranges from 1 to 5 members, with clients appreciating their budget fit and alignment with company values.
Clients commended Credo for their reliable project management, delivering items on time, and maintaining a structured workflow. Regular communication through virtual meetings and messaging apps facilitated smooth project execution.
Data-Driven Approach
Credo impressed clients with their ability to validate ideas with data, translating insights into actionable designs and implementations. Their data-driven approach ensured measurable outcomes and effective decision-making.
No Identified Areas for Improvement
Clients did not identify any areas for improvement in Credo's services. Expectations were met and often exceeded, with clients expressing satisfaction with the overall engagement.
Professional and Knowledgeable Team
Clients found Credo's team to be professional, knowledgeable, and credible. Their expertise and direct feedback were highly valued, contributing to successful project outcomes.
Effective Conversion Optimization
Credo successfully improved conversion rates for multiple clients by optimizing trial sign-up flows, auditing websites, and implementing strategic changes. Clients praised the increase in trial sign-ups and visitor-to-trial conversions.
Web Redesign for AI Data Privacy & Governance Platform
Conversion Optimization
Less than $10,000
Aug. - Dec. 2024
4.5
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They met and exceeded expectations across all aspects of the engagement."
Mar 30, 2026
Marketing Manager, iDox.ai
Greg Sallis
Verified
Information technology
Fremont, California
11-50 Employees
Online Review
Verified
Credo provided web redesign services for an AI data privacy and governance platform. The team optimized the client's trial sign-up flows and rewrote headlines, value propositions, and CTAs.
Credo's work increased trial sign-ups and the visitor-to-trial conversion rate. The team also developed a Google Analytics 4 dashboard that enables the client to track core KPIs. Credo consistently delivered items on time, maintained a reliable workflow, and stayed responsive to the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Manager of iDox.ai
Describe what your company does in a single sentence.
iDox.ai is an AI data privacy and governance platform that helps organizations prepare, protect, and control sensitive information. By combining automated redaction, anonymization, and real-time AI guardrails, iDox.ai enables safe and compliant use of AI without risking data exposure.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Credo to accomplish?
We redesigned key elements of the iDox website with a conversion focus.
SOLUTION
How did you find Credo?
Online Search
Why did you select Credo over others?
High ratings
Good value for cost
How many teammates from Credo were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Core Conversion Optimization
Audited existing webpages and landing pages to identify conversion bottlenecks
Optimized trial sign-up flows to reduce friction and increase completion rates
Rewrote headlines, value propositions, and CTAs to improve clarity and urgency
Improved page layouts, hierarchy, and UX for better user engagement
Implemented best practices for above-the-fold content and form design
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased trial sign-ups
Increased visitor-to-trial flow
Developed a Google Analytics 4 dashboard to track core KPIs, landing page performance, traffic sources, and page-level engagement, enabling faster decision-making across marketing and product
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Credo consistently delivered items on time and maintained a reliable workflow throughout the engagement. They were highly responsive to our needs, communicating regularly via Slack and participating in weekly meetings to review progress, gather feedback, and quickly iterate on updates.
What was your primary form of communication with Credo?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Credo validated ideas with data, translated them into clean page designs in Figma, and quickly iterated based on results. This ability to move from insight → design → implementation → measurement, while staying highly responsive on Slack and in weekly meetings, made the entire process fast, structured, and results-driven.
Are there any areas for improvement or something Credo could have done differently?
I did not identify any areas for improvement—they met and exceeded expectations across all aspects of the engagement.
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Conversion Optimization Audit for B2B SaaS Company
Conversion Optimization
Confidential
Sep. - Oct. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Credo's depth of insights in the report and directness in their feedback were unique and exactly what we needed."
Mar 30, 2026
CEO, Releasd
Richard Benson
Verified
Information technology
England
1-10 Employees
Online Review
Verified
Credo conducted a website conversion optimization audit for a B2B SaaS company. The team evaluated the client's branding, layout, content, calls to action, and underlying data to improve conversion rates.
Credo's recommendations helped the client develop a new website, boosting conversion rates and earning positive feedback from prospects. The team was professional, knowledgeable, and credible. Moreover, Credo managed the project well and provided the client with a detailed report.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Releasd
Describe what your company does in a single sentence.
Releasd is a B2B SaaS business. Our platform is used by PR agencies and in-house teams to create visual, compelling PR reports that prove ROI.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Credo to accomplish?
We audied the Releasd site in terms of improving conversion rates.
SOLUTION
How did you find Credo?
Online Search
Why did you select Credo over others?
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Credo were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Credo performed a comprehensive audit of our website including branding, layouts, structure, content, calls to action and underlying data. They created a detailed report of their findings with clear, actionanle recommendations.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We developed an entirely new website based on the recommendations in the CRO report. Our conversion rates have increased and feedback from prospects has been more positive.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We had an initial report with the agency MD and the work itself was undertaken by Charlotte who we found to be professional, knowledgable and credible. Responses were fact and we felt that expectations were managed well.
What was your primary form of communication with Credo?
Virtual Meeting
What did you find most impressive or unique about this company?
Credo's depth of insights in the report and directness in their feedback were unique and exactly what we needed. We were considering tweaking the previous website but this gave us the kick we needed to create a new (and 10x better) one.
Are there any areas for improvement or something Credo could have done differently?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Redesign for Investment Advisory Firm
Web Design
Confidential
June - July 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Working with Charlotte was an exceptional experience."
Mar 27, 2026
Marketing/Creative Director, Participant Capital
Chris Dieguez
Verified
Financial services
Miami, Florida
11-50 Employees
Online Review
Verified
Credo redesigned an investment advisory firm's website. The team was responsible for understanding the client's brand, goals, and audience to align the site with their vision.
Credo's work received positive feedback from the client, who was excited to see improvements in engagement and conversions. The team led a highly collaborative process and communicated effectively via virtual meetings, emails, and messaging apps. Credo delivered a thoughtful and strategic website.
BACKGROUND
Introduce your business and what you do there.
I’m the marketing and creative director of Participant Capital, a registered investment advisor that offers individual investors access to Class A real estate development opportunities through managed investment vehicles, leveraging over 30 years of industry expertise.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Credo to accomplish for Participant Capital, especially in the context of your financial services and real estate investment offerings?
We hired Credo for website revamp.
SOLUTION
Can you describe the scope of work Credo handled for this project? Please include the main deliverables related to your marketing and creative initiatives if you can.
Credo revamped our website. Charlotte took the time to understand our brand, goals, and audience. She worked closely with us to align and explain each change and its measurable outcomes.
What is the team composition?
We worked with 2–5 teammates from Credo.
How did you come to work with Credo?
We found them on Upwork. They had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.
What is the status of this engagement?
We worked together from June–July 2025.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’re excited to see the improvements in engagement and conversions soon.
How did Credo perform from a project management standpoint?
Credo’s process felt highly collaborative. We communicated via virtual meetings, emails, and messaging apps.
What did you find most impressive or unique about them?
Working with Charlotte was an exceptional experience. She brought a thoughtful and strategic perspective to our website revamp, always grounding her recommendations in data and user behavior.
Are there any areas they could improve?
No, there weren’t any.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-3 of
3 Reviews
Full service conversion rate optimisation
A full CRO program. Includes everything from an initial audit of your site through to reporting on the success of A/B tests.
We can work with your existing team of designers, developers, and copywriters, or bring in our own, whichever suits your needs.
Small
1 test per month. We work with your team.
$2,000
/month
Audit of your site
Agile roadmap created in Trello
Hypothesis formulation
A/B tests and reporting
Regular communication via dedicated Slack channel
Medium
1 test per month. Use our design and development.
$2,500
/month
Audit of your site
Agile roadmap created in Trello
Hypothesis formulation
Use of our designers and developers
A/B tests and reporting
Large
2 tests per month. Large traffic volumes needed.
$3,500
/month
Audit of your site
Agile roadmap created in Trello
Hypothesis formulation
Use of our designers and developers
A/B tests and reporting
Features
Small
$2,000
/mo
Medium
$2,500
/mo
Large
$3,500
/mo
Audit of your site
Agile roadmap created in Trello
Hypothesis formulation
Use of our designers and developers
–
A/B tests and reporting
Regular communication via dedicated Slack channel
Small
$2,000
/mo
Audit of your site
Agile roadmap created in Trello
Hypothesis formulation
Use of our designers and developers
–
A/B tests and reporting
Regular communication via dedicated Slack channel
Medium
$2,500
/mo
Audit of your site
Agile roadmap created in Trello
Hypothesis formulation
Use of our designers and developers
A/B tests and reporting
Regular communication via dedicated Slack channel
Large
$3,500
/mo
Audit of your site
Agile roadmap created in Trello
Hypothesis formulation
Use of our designers and developers
A/B tests and reporting
Regular communication via dedicated Slack channel
Our Story
Credo is latin for 'believe'. We believe we can help brands and more importantly, the people behind them achieve their goals through conversion rate optimisation.
Whether you are a marketing manager looking to improve conversions from the traffic you are driving to your site, or a business owner wanting a fresh pair of eyes to uncover what can be improved, we help you hit the targets that are important to you.
We work collaboratively with your team, providing as much support as you need.
Meet the Team
Charlotte WhelanHead of Operations
Hi there!
I'm Charlotte, I have 3+ years of user research experience and 4+ years of conversion rate optimisation experience.
I head up projects, applying user psychology, and ensuring they run smoothly.
Personally, my passion is travel.
Alice MutchHead of Marketing
Hi, I'm Alice,
I work on full service CRO projects, helping with project delivery. I have 5+ years experience in digital marketing.
I love running with a good audiobook.
Robert DeansFounding Director
Hi, I'm Robert.
I have 15 years of CRO experience and experience running my own e-commerce store.
On a personal note, I enjoy hiking with my dogs.
What Sets Us Apart
Collaborative
We are always happy to work with your existing team, or if you have particular freelancers you work with regularly, we are happy to work with them too.
You get a dedicated Slack channel and collaborative Trello board, so you can see and chat to us about what's being worked on and what's next.
Bespoke
Every full conversion rate optimisation project is based on an audit of your site and a deep understanding of your company, meaning all tests planned are specific to your business needs.
We are also happy to discuss how we can tailor our services around you.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
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