Creature

BACKGROUND

Please describe your company and position.

I am the CEO of Flagstone

Describe what your company does in a single sentence.

Flagstone is building the "Carfax for SMBs" that makes business brokers more productive and lets business owners have better exits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Validate our product and our ability to connect with target customers
• Develop a strong, compelling brand
• Design a great UX for our product

SOLUTION

How did you find Creature?

Referral

Why did you select Creature over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Creature were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creature has supported us as we have developed Flagstone from an early concept to a real product with early customers. The main deliverables have included: 

• Brand strategy, naming and visual identity 
• Testing demand of early concepts via PPC ads to a landing page 
• Ongoing UX/UI design for our main product, including a comprehensive design system 
• Web design 
• Designing our display and collateral for a key tradeshow

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Developed a great brand that has received really strong feedback
• Achieved a great design, managing to create a simple interface for quite a complex product 
• Developed great digital and physical marketing collateral

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Creature's project management has been great. They kept everything tightly on track. They have been very responsive, including coming through on last minute requests.

What was your primary form of communication with Creature?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Creature understands startups, early product-market fit, and our need to move fast. They are invested in our success and have been a true business partner. The team has helped with everything from product design and critical research to helping us build our brand. What really sets Creature apart, though, is their commitment to our success.

Are there any areas for improvement or something Creature could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of an app company.

Describe what your company does in a single sentence.

The app that prepares you for life’s unexpected moments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• product development
• brand strategy
• brand guideliines
• creative development

SOLUTION

How did you find Creature?

Referral

Why did you select Creature over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Creature were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From just an idea for a readiness company, Creature developed the product which included a readiness app and branded readiness supplies. The team also developed the company name, brand strategy, identity, and go-to-market support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work was outstanding, and, after only a short time in market, the product caught the attention of the number one mobile safety app. It was acquired by the mobile safety app in Q1 2022 for an undisclosed amount.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had excellent project management.

What was your primary form of communication with Creature?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had incredible talent on the team. Each team member has a long track-record of success in their respective fields. Distinct culture, long-time employees create a "family"-like working environment and collaborate well together.

Are there any areas for improvement or something Creature could have done differently?

Could benefit from more representation and more BIPOC creatives on the team.