Creature

BACKGROUND

Please describe your company and position.

I am the Head of Strategy of a consumer products & services company 

Describe what your company does in a single sentence.

Consumer subscription business that allows members to borrow luxury accessories

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Total rebrand (colors, logos, fonts, copy, graphics)

SOLUTION

How did you find Creature?

Referral

Why did you select Creature over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned
• Excellent portfolio and experience

How many teammates from Creature were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We collaborated closely with Creature to brainstorm and hone in on an entirely new rebrand for our company. We were founded in 2018, and our logo, graphics, color scheme, UX, etc. hadn't evolved since. In the end, after many calls and meetings (thank you for all your time as we worked through our vision!), Creature was inspired by our showroom and designed the new logo, color scheme, digital UX for desktop and mobile, graphics, icons, and headline copy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Entirely new company branding in every capacity, which elevated our company's presence to match peers as well as the iconic brands we look up to.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were FANTASTIC in every single way. They were so patient as we worked through what we wanted the brand to be and listened closely to reflect that vision. They really HEARD us, and the final project demonstrates that. They were extremely responsive and available to connect whenever worked for our team. They always provided deliverables in the time promised.

What was your primary form of communication with Creature?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their thoughtfulness, professionalism, ability to execute, ability to provide us multiple iterations to get the final product JUST right, patience, active listening skills, graphic design and creative talents, and their energy

Are there any areas for improvement or something Creature could have done differently?

No, they were really excellent partners, and we're so happy with the result.

BACKGROUND

Please describe your company and position.

I am the Co-founder & Chief Operating Officer of Handspring Health

Describe what your company does in a single sentence.

Handspring is an evidence-based behavioral health center that provides essential treatment for all children and lifelong skills that empower their success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Brand name
• Brand strategy
• Brand guidelines

SOLUTION

How did you find Creature?

Referral

Why did you select Creature over others?

• Great culture fit
• Referred to me
• Company values aligned
• Great track record for breakthrough brand development

How many teammates from Creature were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Creature to develop our brand name, brand strategy and comprehensive brand identity for our company launch, fundraising, and go-to-market efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creature developed a comprehensive brand identity and toolkit that embodies a warm, welcoming care center and brand for children, while equipping our marketing team with the templates and assets to deliver consistent creative, at scale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had excellent project management.

What was your primary form of communication with Creature?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They've been more than just a service provider - they have been true partners for Handspring. They have played a pivotal role in helping grow our business through brand strategy and identity. At the beginning of our project, there was a clear and comprehensive explanation of their brand-building approach. 

This transparency laid the foundation for a partnership based on trust. During and even after the project, the Creature team was very responsive and always ready to address our needs and pivot as required. We met our all our project timelines!

Are there any areas for improvement or something Creature could have done differently?

No areas to improve

BACKGROUND

Please describe your company and position.

I am the Department Head of DroneUp

Describe what your company does in a single sentence.

DroneUp is a pioneering autonomous drone delivery company that specializes in providing innovative and efficient solutions for last-mile delivery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Brand strategy
• Brand guidelines
• Creative support

SOLUTION

How did you find Creature?

Referral

Why did you select Creature over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Creature were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We came to Creature because we were frustrated with the lack of flexibility (and therefore efficiency) within our brand identity. Our value propositions weren’t clear, the brand felt diluted which prevented lead acquisition at scale. Creature came in to refresh and elevate our brand identity. 
Their very thorough approach ensured our new brand guidelines would be cohesive across our business. We quickly tested our assets with ad creative and messaging to find the best mix that converts. We’ve since expanded our scope with Creature to full-service marketing and creative support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creature developed a comprehensive brand identity and toolkit that embodies our value proposition of elevating industries through drone delivery, while equipping our marketing team with the templates and assets to deliver consistent creative content, at scale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had excellent project management with a solid project plan and delivered on time and budget. They were flexible when we needed to make changes and were always available to talk through any edits. They have very fast response times and get things turned around quickly. An important capability for any agency.

What was your primary form of communication with Creature?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Creature's extreme professionalism, accompanied by their impressive work, sets them apart from every other agency. Their unique ability to bring something new and fresh to each project makes you feel like you're getting the depth of a large-scale agency with the personal attention you'd get from a boutique shop. The mix of their talent and a fantastic team dynamic, the Creature team shows creativity through every detail.

Are there any areas for improvement or something Creature could have done differently?

The power of Creature is their team. They should continue to collaborate on projects to get the best creative result.

BACKGROUND

Please describe your company and position.

I am the Founder of Ladder Health

Describe what your company does in a single sentence.

Ladder Health is comprehensive, holistic care for early childhood developmental delays, backed by Boston Children’s Hospital.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Brand name
• Brand strategy
• Brand guidelines
• Website design & build

SOLUTION

How did you find Creature?

Referral

Why did you select Creature over others?

• Great culture fit
• Referred to me
• Company values aligned
• Great track record for breakthrough brand development

How many teammates from Creature were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creature has been a true partner, helping us develop our brand name, brand strategy, brand identity and website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creature has been critical in crafting our brand story and developing our visual identity in a way that brings warmth, comfort, and expertise to parents and children that are often in challenging situations. We worked together to rapidly develop the Ladder Health brand name, strategy, and identity, bringing our new brand to life across key marketing touchpoints prior to our go-to-market launch in early 2024. The speed and efficiency of the team is incredibly beneficial, allowing us to be mindful of costs and keep the Ladder Health team focused on growing our business and expanding on our product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project management. Deliverables were on-time and they responded quickly to feedback and questions.

What was your primary form of communication with Creature?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really appreciated the way in which Creature worked with me, and my other team members, to bring us along on the brand process. They were very receptive to our feedback and ensured that we felt it was a collaborative approach and that the brand personality (and all associated assets) felt right.

Are there any areas for improvement or something Creature could have done differently?

It was a great experience

BACKGROUND

Please describe your company and position.

I am the April Health of CEO

Describe what your company does in a single sentence.

April Health is an integrated behavioral health team, offering virtual counseling and psychiatric support in collaboration with primary care providers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Product Development
• Brand Strategy
• Brand Guidelines
• Website Design & Build

SOLUTION

How did you find Creature?

Referral

Why did you select Creature over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Creature were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creature was a true business partner, helping us develop both our product experience as well as our brand name, brand strategy, brand identity and website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creature was critical in building our business. We have worked together to build the April Health product and platform experience for the therapists and practitioners we work with, enabling them to focus on patient outcomes rather than administrative tasks. Creature has also helped us rapidly develop our brand name, strategy, and identity, bringing our new brand to life across key marketing touchpoints prior to our business expanding to new markets in early 2024. The speed and efficiency of the team is incredibly beneficial, allowing us to be mindful of costs and keep the April Health team focused on growing our business and expanding our product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had excellent project management.

What was your primary form of communication with Creature?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to help us think through both brand and product strategy while having strong collaboration has been a real highlight of working with this team.

Are there any areas for improvement or something Creature could have done differently?

No major areas of criticism! This team is great!

BACKGROUND

Please describe your company and position.

I am the EVP of Spruce Industries

Describe what your company does in a single sentence.

We are a JanSan distribution business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Refresh brand identity
• Refresh logo

SOLUTION

How did you find Creature?

• Referral
• Other

Why did you select Creature over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Creature were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Foundational brand identity. Included a full branding strategy session, a complete audit of our existing brand assets as well as core brand language. Apply findings and solutions to uplift identity and core applications. Deliverables include:

• a one-page creative brief
• updated core language
• revision to logo, including updated color palette, typography, iconography, and imagery

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Higher email response rate
• lower bounce rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything on time and with utmost professionalism.

What was your primary form of communication with Creature?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• creative thinking
• respect for existing work
• ability to quickly understand key business trends to produce relevant and impactful suggestions

Are there any areas for improvement or something Creature could have done differently?

none - wish we had more work to give them at the moment!

BACKGROUND

Please describe your company and position.

I am the Head of Studio of 25madison supply chain

Describe what your company does in a single sentence.

We build and invest in early-stage start-ups

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Build B2B software product prototypes
• Facilitate human-centered design sessions for ideation, elicitation, and product development
• Develop brand identities for new companies

SOLUTION

How did you find Creature?

Internal referral

Why did you select Creature over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Creature were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the course of several projects, creature led initial UX prototyping and product identity development to help test product viability and market demand. Deliverables included a looks-like, clickable prototype and iterations of the same after receiving feedback. Additionally, creature established the brand identity for several new companies once their strategy was validated.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creature developed a comprehensive brand strategy, identity, and toolkit that embodied our value proposition, and also equipped our team with the templates and assets to deliver a consistent brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had excellent project management. Very timely/quick turnarounds!

What was your primary form of communication with Creature?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The breadth of their experience means we're able to leverage the benefits of a cross-functional design team.

Are there any areas for improvement or something Creature could have done differently?

N/A

UPDATED REVIEW

This review was published on Feb 27, 2024.

Managing Director, Venture Platform
Other industries
New York City, New York
11-50
Jun 2023 - Oct 2023
$50,000 to $199,999
Verified

Project summary
A venture platform hired Creature to craft their brand strategy and identity. The team designed a toolkit and aimed to attract investors, employees, and entrepreneurs for the client.

Feedback summary
Creature successfully created a comprehensive brand identity with templates and assets that capture the client's value proposition. The team had excellent project management, met all deadlines, and was highly responsive. Overall, they were very talented and executed tasks impressively quickly.

BACKGROUND

Please describe your company and position.

 I am the Managing Director of a venture platform

Describe what your company does in a single sentence.

We're a venture platform that builds and invests in startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Brand strategy
• Brand identity

SOLUTION

How did you find Creature?

Referral

Why did you select Creature over others?

• Great culture fit
• Referred to me
• Company values aligned
• Senior, very talented team

How many teammates from Creature were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Creature to help us attract investors, employees, and entrepreneurs with a break-thru brand strategy and identity

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creature developed a comprehensive brand strategy, identity and toolkit that embodies our value proposition, while equipping our team with the templates and assets to deliver consistent creative, at scale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had excellent project management. We had tight deadlines and they met all of them, and were incredibly responsive throughout.

What was your primary form of communication with Creature?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is A+. They were incredibly talented, executed quickly, and were a pleasure to work with.

Are there any areas for improvement or something Creature could have done differently?

None!

RATINGS:
Overall rating: 5.0    
Will definitely hire them again

Quality: 5.0    
Our team loved the work and so far we are seeing results!

Cost: 5.0    
Very fair

Schedule: 5.0    
Everything delivered on time, even working off a tight schedule!

Willing to refer: 5.0    

BACKGROUND

Please describe your company and position.

I am the Managing Director of 25m Evolve

Describe what your company does in a single sentence.

We incubate AI software solutions for enterprise customers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Product development
• Brand strategy
• Brand identity
• Ongoing creative support

SOLUTION

How did you find Creature?

Referral

Why did you select Creature over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Creature were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Created a visual identity for our studio
• Performed UX design work (from research through Figma mockups) to support early incubated B2B software startups

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Created brand identity for studio that supported launch with press release, LinkedIn page, etc. 
• Helped identify 3 opportunities for new software startups via user research 
• Visualized applications for these 3 opportunities in Figma 
• Created brand systems and creative assets to support these companies' early go-to-market efforts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They communicate clearly, stick to deadlines, follow-up to clarify things that are not clear

What was your primary form of communication with Creature?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with their range of skills. From top-tier UX design to top-tier brand design talent. They have real range.

Are there any areas for improvement or something Creature could have done differently?

Nothing top of mind

BACKGROUND

Please describe your company and position.

 I am the Chief of Staff of an advertising & marketing company 

Describe what your company does in a single sentence.

Global partnership development and marketing firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Web update / refresh
• Capabilities deck refresh

SOLUTION

How did you find Creature?

Referral

Why did you select Creature over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Creature were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We chose to work with Creature as our website, copy, logo, and materials were in dire need of a refresh.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have used the updated logo and materials in our outreach and meetings. Hoping to see some more traction in the coming weeks as we implement Google Analytics alongside our updated site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on time and with high quality. The team members were readily available to make edits and adjustments as needed.

What was your primary form of communication with Creature?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Genuine, hard-working, high-quality output!

Are there any areas for improvement or something Creature could have done differently?

No! Many more projects in the near future, so I'm sure we will find something to pick on ;)

BACKGROUND

Please describe your company and position.

 I am the Founder of a Jamaican Sauce Retailer

Describe what your company does in a single sentence.

We sell Jamaican sauces

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creature to accomplish?

• Develop a brand book true to our story
• Create packaging that was on brand and beautiful

SOLUTION

How did you find Creature?

Referral

Why did you select Creature over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Creature were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creature created a brand book including colors, logos, and fonts for us, as well as packaging for our products.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received industry recognition for our branding, as well as a mountain of positive customer feedback and a measurable sales lift.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Creature delivered every project on time or ahead of schedule. They were a joy to work with.

What was your primary form of communication with Creature?

Virtual Meeting

What did you find most impressive or unique about this company?

The creativity and imagination they brought to our process was unlike anything I've seen

Are there any areas for improvement or something Creature could have done differently?

I would not have changed a thing