Craft Innovations

Please describe your company and your position there.

I'm the senior game/product designer at a software company that specializes in geolocation-based entertainment experiences

For what projects/services did your company hire Craft Innovations, and what were your goals?

We hired Craft Innovations to help build the website and web application for an unannounced web3 experience with the goals of expanding the company's userbase while deepening the gaming experience for the company's current 2 million users

How did you select this vendor and what were the deciding factors?

I did not have a role in selecting the vendor, but I am happy with the decision.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Craft Innovations worked with us through the ideation and discovery phase, and handled the visual design and prototyping entirely on their own, primarily using Figma

How many people from the vendor's team worked with you, and what were their positions?

We worked with the company leadership, a product manager, a UX designer, and a visual designer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Craft Innovations consistently delivered high-quality work, including wireframes, mock-ups, mood boards, and clickable prototypes. They championed the proper development process which created a clean and functional working relationship. They always illustrated both understanding and enthusiasm for the project and were very receptive to all feedback. They performed thoughtful user testing and created actionable insights from the results, which they used to promptly make the necessary improvements.

Describe their project management style, including communication tools and timeliness.

Craft Innovations was always timely and responsive using both synchronous and asynchronous communication tools such as Zoom and Slack. They were very accommodating in their schedules, and always ensured they were available to answer and questions or concerns.

What did you find most impressive or unique about this company?

I was continually impressed by their ability to go above and beyond with minimal oversight, largely due to their strong adherence to proper development processes. They were always thoughtful in their questions and feedback, and it was clear that they cared about the project.

Are there any areas for improvement or something they could have done differently?

No, they exceeded expectations in every way.

Please describe your company and your position there.

I'm the Product Manager of the PLNT. PLNT is an App that helps one identify plants and assists in caring about plant life.

For what projects/services did your company hire Craft Innovations?

We approached the Craft Innovations team to conduct research for a product targeting the North American market. We faced 2 challenges: to find growth points and understand how to increase retention.

How did you select this vendor?

We've learned about the company through our colleagues, and saw a portfolio of the company, with cases of market research for the largest banks and mobile applications. And after talking with representatives of the company, we had no doubts - the team with that solid expertise can help us understand our users and the market better.

Describe the scope of their work in detail.

After kick-off, the Craft Innovations team told us which research methods would work best for our purposes and helped us develop a research plan that considered our vision and workflows. They've conducted a qualitative study to better understand the motivations, challenges, and joys of our users, as well as a quantitative study to confirm or disprove the hypotheses our team came up with based on the results of the qualitative study. At all stages of the research, the Craft Innovations team has created artefacts with data and presented the results to our entire team. Besides that, the Craft Innovations team even helped us establish a process for collecting data about our new users, so we can refresh constantly our user segment data.

What was the team composition?

We've worked closely with a team of researchers and a team leader of the research team.

Can you share any outcomes from the project that demonstrate progress or success?

As a result of the study, we have received data that we can rely on when planning a long-term product development & marketing strategy. We now understand who our users are, what challenges they face, what they expect from our product, and what they think about our competitors. And thanks to the quantitative part of the study, we understand the needs of which user segments we should pay more attention to and what ideas should be implemented first. It was a very impressive result and our team has got a lot of insights!

How effective was the workflow between your team and theirs?

We had regular online meetings with the Craft Innovations team throughout the research process. Additionally, we had a group chat between the research team and managers, so we could quickly share feedback, confirm the texts of the questionnaires, ask questions to each other and send documents. All communication was very fast and efficient. In addition, the Craft Innovations team presented the results of the study to our entire team.

What did you find most impressive about this company?

They got to the heart of our product very quickly. They were attentive to our strategy. They didn't miss a single detail, testing all our hypotheses, and even adding their own. The final report was an amazing piece of work, with lots of valuable information and clear infographics for all team members. Now the whole team understands for whom we are making the product, and where we should move!

Is there any area for improvement or anything that could have been done differently?

We did not come across anything that we would like to improve. Everything was perfect!

Please describe your company and your position there.

I am a Chief Revenue Officer at Natural Links, European digital marketing agency with focus on SEO

For what projects/services did your company hire Craft Innovations?

We had an outdated website which did not respond existing company's vision and did not represent our values and services offerings. Craft was hired to create a concept of the new website, create design and brand style (including brandbook), create UX/UI (including UI kit)

How did you select this vendor and what were the deciding factors?

Craft was providing services to our partners and did it perfectly well, deciding factors: cases, reviews

Describe the project in detail and walk through the stages of the project.

1. general discovery calls 
2. UX/UI discovery calls
3. competitors analyses, niche analysis
4. website structure review
5. website pages review
6. consultations with SEO and PPC experts
7. design options review
8. UI kit development, brandbook development
9. final draft
10. actual development of the website, copywriting

How many resources from the vendor's team worked with you, and what were their positions?

• project manager
• project coordinator
• designer
• 2 marketers

Can you share any outcomes from the project that demonstrate progress or success?

The job was done exactly how we wanted it. Now we have a great unique and modern website that represents our company

How effective was the workflow between your team and theirs?

communication was perfect, we used messenger group to run all the project related communication, managers were attentive and everything was delivered on time, no delays

What did you find most impressive or unique about this company?

• creativity
• communication
• attentiveness
• goal-oriented

Are there any areas for improvement or something they could have done differently?

nothing specifically that I can indicate

Please describe your company and your position there.

I am a Chief Business Development Officer and. Board Member at iLogos - a solution provider and external development partner for the world’s too game companies

For what projects/services did your company hire Craft Innovations?

We have hired Craft Innovations to make a user research snd develop a site that would fully represent a range of the company’s services and raise the conversions of the inbound lead 3x

How did you select this vendor?

We had a good experience working on the previous projects together, so it was easy for us to select

Describe the project in detail and walk through the stages of the project.

The project had the following stages:

• stakeholders interview
• clients interview
• prototyping
• UX Design
• UI design

How many resources from the vendor's team worked with you, and what were their positions?

• Art Director
• Senior UX Designer
• UI designer

Can you share any outcomes from the project that demonstrate progress or success?

The key outcome is out site: www.ilogos.biz All the style, icons, UI elements were created by Craft Innovations. We are happy with site conversions now

How effective was the workflow between your team and theirs?

I think it was quite effective and fast

What did you find most impressive or unique about this company?

For us the most impressive part of working with Craft Innovations is their deep knowledge of the UX principles and rules, conversions principles. They were ready to work to achieve results, not just to create some beautiful pages.

Are there any areas for improvement or something they could have done differently?

Did not notice such :)

Please describe your company and your position there.

VP of Customer Experience of PrivatBank (the largest bank in Ukraine, 20 mln customers)

For what projects/services did your company hire Craft Innovations?

UX audit of mobile banking App

How did you select Craft Innovations?

The Bank carried out the procurement procedure, Craft Innovations won the tender by offering best mix of capabilities, expertise and financial conditions

Describe the project in detail and walk through the stages of the project.

According to project requirements, CraftInnovations team did a full scope of work: recruiting, heuristic UX-audit, user-tests with eye-tracking technology, in-depth interviews, providing us with a detailed report based on qualitative and quantitative data.

How many resources from the Craft Innovations team worked with you, and what were their positions?

UX designer, PM, UX researcher

Can you share any outcomes from the project that demonstrate progress or success?

NDA. Our team got a list of improvements that should be implemented to enhance UX of our App. The project goal was achieved 100% because of the Craft Innovations' teamwork.

How effective was the workflow between your team and theirs?

I could give them 9 of 10 points.

What did you find most impressive or unique about this company?

Ability to deliver project results clearly, discover and connect insights of customer behaviors with business processes, to give full pictures of necessary changes.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind

Please describe your company and your position there.

Managing Consultant at Mastercard

For what projects/services did your company hire Craft Innovations?

Customer reserach & Value Proposition development for leading bank in Moldova

How did you select this vendor?

Recommended by partners from the banking industry

Describe the scope of their work in detail.

3 phases:

1. Research: collecting insights on customers needs and wants using qualitative research methods
2. Value proposition design workshop: co-creation of the product together with the bank based on insights from the market research
3. Validation: visual design of the developed product and validation with customers using qualitative research

What was the team composition?

2 researchers 2 UX designers

Can you share any outcomes from the project that demonstrate progress or success?

The designed product was well accepted by customers during the validation phase.

How effective was the workflow between your team and theirs?

Our cooperation was effective. Craft innovations team is very business-oriented, we’ve discussed communication approach and project plan during the kick-off meeting and followed this agreement throughout the project

What did you find most impressive about this company?

They take note of strategic goals of the bank and existing limitations while focusing on customers' needs and wants.

Is there any area for improvement or anything that could have been done differently?

None

Please describe your company and your position there.

Co-Owner, СЕО of Fintech comany NeoFin.

For what projects/services did your company hire Craft Innovations?

UX design of a new BNPL serivce & website

How did you select this vendor?

Craft Innovations has experience of cooperation with NikaTechFamili. We got a recomendations from NTF.

Describe the project in detail and walk through the stages of the project.

1. Project team was created.
2. Brainstorm sessions with all stakeholders to define a key hypothesis.
3. CI and our Team did a customer and competitors research.
4. CI proposed a user flows, created a prototype, brandig, wireframes.
5. After we aggred on that, they made a visual design and final prototypes.

How many resources from the vendor's team worked with you, and what were their positions?

The were 4 people: UX designer, UI designer, PM, UX researhcer

Can you share any outcomes from the project that demonstrate progress or success?

We got a greate website and UX.

How effective was the workflow between your team and theirs?

They focused on the task, it was 5/5

What did you find most impressive or unique about this company?

Deep expertise in UX and methodoloical approach

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

Senior Manager in Mastercard. I am responsible for leading consulting projects with banks and financial institutions.

For what projects/services did your company hire Craft Innovations?

Market research, CVP development, UI/UX

How did you select this vendor?

We have a track record of working with Craft across various projects.

Describe the scope of their work in detail.

1. Research phase (in-depth interviews): guides, recruiting, interviews, analysis, report preparation with key insights, user personas definition.
2. Design workshops with key stakeholders to develop unique Value Positions
3. Testing of the new value proposition

What was the team composition?

At least 4: Researchers, PM, UX designer

Can you share any outcomes from the project that demonstrate progress or success?

We helped our clients to create new products in the new line of business (financial services) addressing a huge market of 6+ mln customers

How effective was the workflow between your team and theirs?

It was a pleasure to work with this Team. We regularly received a status update, and communication process was very clear and efficient

What did you find most impressive about this company?

The team has a unique mix of business and practical expertise in research and design fields. Their approach and commitment to the project result exceeded the expectations.

Is there any area for improvement or anything that could have been done differently?

No, All was great, I highly recommend Craft!

Please describe your company and your position there.

Co-Owner of #1 Toys Retail in Ukraine - Toys House (BI.ua)

For what projects/services did your company hire Craft Innovations?

Our goal was to develop a new Loyalty program for our customers and get feedback about their experience.

How did you select this vendor?

I personally knew the owner of Craft Innovations - Andrey Gubinskiy. He has an expert team.

Describe the scope of their work in detail.

Together with Andrey, CEO and CMO, we developed a critical hypothesis that should be validated during research. Craft team conducted quantitative ( 1000+) and qualitative (36 respondents) research within short terms. They provided us with a comprehensive research report full of insights.

What was the team composition?

I don't know. During the project, we communicated with Andrey.

Can you share any outcomes from the project that demonstrate progress or success?

Based on insights, we decided to redesign our entire loyalty program. Got number of insights were to focus on enhancing our omnichannel customer experience

How effective was the workflow between your team and theirs?

Was perfect

What did you find most impressive about this company?

The team cared about your business like it was their own. Expertise great, far broader just a project scope, business acumen, focus on the result, gentle in communications.

Is there any area for improvement or anything that could have been done differently?

Probably not

Please describe your company and your position there.

CEO of a consulting business, automation of business processes and omnichennel experience in Retail.

For what projects/services did your company hire Craft Innovations?

In the project with our customer (retail), we needed to validate the hypothesis of opening a DarkStores and find differentiators from existing market players (Glovo, Silpo, Cooker). We hired a Craft Innovations team based on recommendations from the market and impression from their vision, how to bring business value to all stakeholders.

How did you select this vendor?

Market research and recomendations

Describe the scope of their work in detail.

Me (CEO of retail chain) and Andrey (CEO of Craft Innovations) had a meeting where we discussed our request, deliverables, etc. Andrey offered a research strategy (interview, mystery shopping, quantitative research, usability audit of key competitors. They did a job, and we got a full report of existing customers' behavior, pain points, etc, and a list of recommendations on what we need to do.

What was the team composition?

There were a team, but we communicate throuh a Project Manager

Can you share any outcomes from the project that demonstrate progress or success?

• list of customer insights
• competitors analysis
• list of recomendations that we used when developing a service

How effective was the workflow between your team and theirs?

Very effective, feedback loop on progress was impressive

What did you find most impressive about this company?

They are business-oriented and very professional. They take in mind the functional task and how the solution will influence business processes, customers, employees, P&L.

Is there any area for improvement or anything that could have been done differently?

They shoud sell their services to global plaers! )