ConversionAdvocates

Introduce your business and what you do there.

I’m the owner of Adiren. We sell three beauty products that are 100% natural and have no chemicals.

What challenge were you trying to address with ConversionAdvocates?

We needed some help with marketing and getting sales. We had worked with different companies unsuccessfully.

What was the scope of their involvement?

ConversionAdvocates offered a program to teach us how to do conversion optimization and sales strategy. They also created a new website from scratch for us. We provided the pictures, stories, and descriptions of the products, and they organized them on the site.

The team does Facebook marketing for us, as well. They create the copy for Facebook and change it as needed to keep traffic flowing. They also introduced Hotjar, which shows where customers spend their time on the website, helping ConversionAdvocates to know if certain elements need to be moved around.

What is the team composition?

I have direct contact with Raphaelle (Co-founder & Lead Conversion Expert) and Sina (Co-founder). I’m not sure how many of their team worked on the website.

How did you come to work with ConversionAdvocates?

While looking online, I saw a video on Facebook and read an article about them. I was pleased with the plan they presented when I spoke to them. I liked that it was different than other companies I’d worked with previously.

How much have you invested with them?

We spent $11,300 initially on the program and the website. I now pay $2,500 per month for their services.

What is the status of this engagement?

We began working together about a year ago, in 2019, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

The website that ConversionAdvocates created for us is much better than our old one, which had no conversions. We have received our first sale through Facebook. What they are doing for us is working, and I’m very happy. They have opened our eyes in terms of how to do marketing. 

How did ConversionAdvocates perform from a project management standpoint?

ConversionAdvocates uses Asana to assign tasks for me and to show the tasks they’re working on so we can coordinate. When it’s finished, we mark it as such. They are very organized and provide regular updates, so I can see progress.

What did you find most impressive about them?

The team keeps me informed and in the loop, and I really like their use of Hotjar. They are an awesome company; so much better than others I’ve worked with in the past.

Are there any areas they could improve?

No, I have no suggestions. 

Do you have any advice for potential customers?

If you haven’t been successful with others, I would bet this company can help you. You can really trust them.

Introduce your business and what you do there.

I’m the owner of a toy company.

What challenge were you trying to address with ConversionAdvocates?

We had switched our platform from WooCommerce to Shopify, and our conversions rates were all over the place; some months, they were really good, and other months, they weren’t as great. We tried to get our conversion rate under control by doing different things, like changing themes, but we weren’t sure what would stick. 

We started looking for someone to help us with A/B testing to get our conversion rate more in line with the industry standards. We didn't want to just randomly try things and see what we thought would work but couldn’t necessarily prove. That’s what led us to Sina (Founder & Conversion Optimization Consultant) and the team.

What was the scope of their involvement?

We wanted to start at the top of the funnel with our landing pages. We do Facebook and Instagram advertising, so we needed to optimize that primary page where we land a lot of our paid traffic. We wanted to see where we could get people to click in further and get them a step deeper into that funnel so that we could get them closer to actually making the purchase.

The first thing we did was test the design of that landing page. ConversionAdvocates had a few things that they had seen work in the past in improving conversions. They added some trust badges to the page, clarified the messaging, and made some of the text a bit larger. They created a couple of variation pages and left our control page as it was, and they tested against that.

We kept our advertising the same because we didn’t want to change any variables on that side of the business. We wanted to make sure that the changes we saw, whether positive or negative, could be attributed to the change on the website, rather than to a change in the advertising budget or strategy.

What is the team composition?

We interface with two people: Sina, who continually checks in on the process to see if I have any questions, and Raphaëlle (Co-Founder & Lead Optimization Expert), who is our account manager. They let us know the progress that they have made, whether that’s on content they’re coming up with for the variation pages, where we are in the test process, or what the data analyst has been able to glean from the data. We don’t have to deal with six different teams in that process; we have Raphaëlle as our primary point of contact. Sina checks in every week just to make sure that everything is working as it should be and answer any other questions we might have.

How did you come to work with ConversionAdvocates?

A friend of mine from college runs a conversion rate optimization (CRO) company. He had contacted me on LinkedIn and we talked for a bit, but his agency is large and works with very big companies. Their rates were well outside of what was feasible for us just because they have a different clientele, but that was what got me on the track of trying to find the right CRO company to work with. As I was looking around, I saw a Facebook Ad for ConversionAdvocates.

How much have you invested with them?

We’re on a flat-rate plan with them. For the first 90 days, it’s a fixed fee, and then after that, it becomes a percentage of the sales improvement. To date, we’ve spent a little more than $8,000.

What is the status of this engagement?

We started working together at the end of February 2020, and we’re still working with them. We are in our third experiment now.

What evidence can you share that demonstrates the impact of the engagement?

We first tested the variations on the landing page where all of our paid traffic goes. Based on that testing, we saw around an 800% improvement over the control. The changes that they came up with and put in place, along with all of the content that went with it on that page, sent 8X as many people into the next step of the funnel than the page that we had been using.

How did ConversionAdvocates perform from a project management standpoint?

It’s been really good. I’m usually the guy that has to be reminded 2–3 times to check in on things and provide feedback. A lot of companies I’ve worked with in the past will just let things sit, but they’ve done a good job of moving things along and keeping the communication open. 

Anytime I have a question, I’ve called up Sina directly. They’ve always answered my questions very quickly and professionally. They also use a project management software that I can add comments to.

What did you find most impressive about them?

This is the first CRO company we’ve worked with, but my impression is that they know what they’re doing. The improvements that they recommended right out of the gate delivered amazing results; 8X improvement is huge.

For the second test, the initial results we got just a day or two in were crazy; our conversion rate almost doubled. I had commented that the results looked great and asked whether there was enough data to implement the changes then, and they explained that that wasn’t how the process worked. I was obviously eager to book that as a win and move on, but they wanted to make sure what they were doing was actually the right thing. It would’ve been easy for them to call it a win and move on, but they stuck to their process to ensure that the results were really from the changes that they had made. 

Are there any areas they could improve?

I’m eager to maximize the improvement, which really happens when you get to improving the cart-to-checkout ratio. They’re right in making the improvement at the top of the funnel and letting it flow all the way through, because that is the way you should do it, but I would’ve liked to have made a bigger bottom line improvement at the end of the funnel. However, that being said, their way is the right way. I would say they’ve been great to work with, and I really don’t have any complaints. They have to manage my expectations, and they’ve done a good job of steering us in the right direction and not letting us do things out of order, even when I would’ve preferred to have done so.

Any advice for potential customers?

I’ve perceived that they very much know what they’re doing, and I haven’t been proven wrong on that so far. In working with them, be open to what they suggest, even if you’d like to start in a different area. They have a clearly defined process that seems to work pretty well, so let them do their job.

Introduce your business and what you do there.

I’m the owner of a flooring company.

What challenge were you trying to address with ConversionAdvocates?

We needed a new website that would reflect that we have a new showroom in addition to our existing services.

What was the scope of their involvement?

I started by providing them with basic ideas and requirements for the site. Then, working with pictures I gave them, they designed, developed, and created content for the platform. Notably, they built out a gallery of our work on the site. 

What is the team composition?

I worked with one of their teammates. 

How did you come to work with ConversionAdvocates?

I’d worked with them in the past to create my original site. I really liked their work in the past and our partnership.  

How much have you invested with them?

We’ve spent between $5,000–$10,000 on their work over the years. 

What is the status of this engagement?

My work with them spans May 2016–January 2020.

What evidence can you share that demonstrates the impact of the engagement?

After their help, my website is clean, clear, and vibrant.  

How did ConversionAdvocates perform from a project management standpoint?

They were great and easy to work with. Their team followed through on everything that I asked for. They used Asana to track to project and communicate their progress with us. 

What did you find most impressive about them?

They’re friendly, easy-going, and willing to listen to our needs. 

Are there any areas they could improve?

I wasn’t a huge fan of Asana, but I can’t think of anything major that they should improve upon. 

Do you have any advice for potential customers?

Make sure you’re as on top of tasks and scheduling as they are. I caused some delays because of that. They’ll complete tasks quickly as long as you’re able to get information to them.

Introduce your business and what you do there.

I’m the internet marketing director for a pest control company.

What challenge were you trying to address with ConversionAdvocates?

I hired ConversionAdvocates to improve our conversion rate and get more leads online.

What was the scope of their involvement?

The engagement started with their team looking through our data and discussing it with our team. After that, they figured out the challenges and started developing a landing page using Unbounce. They also used Google Optimize for A/B testing.

During their research, ConversionAdvocates asked what we offer that our competitors don’t and why clients should choose us over others. They also asked about our value proposition and what the most common questions from callers.

What is the team composition?

I work with Sina (CEO, ConversionAdvocates) and Raphaëlle (Co-Founder & Lead Optimization Expert, ConversionAdvocates).

How did you come to work with ConversionAdvocates?

I found ConversionAdvocates online as one of the top conversion rate optimization companies. I interviewed a couple and felt that they would be the best fit.

How much have you invested with them?

We’ve spent $4,500.

What is the status of this engagement?

Our ongoing engagement with ConversionAdvocates started in October 2019.

What evidence can you share that demonstrates the impact of the engagement?

The team at ConversionAdvocates increased our landing page conversions significantly. They delivered what was expected. Their team even changed their routine slightly to accomplish what we needed.

How did ConversionAdvocates perform from a project management standpoint?

Their project management style is good. They use Asana to assign projects. Everything was on us, but they asked a ton of questions. After that, it was a lot of internal work by setting things up and launching tests. Communication was excellent, and they also deliver on time.

What did you find most impressive about them?

When we interviewed ConversionAdvocates, it seemed like they grasped the root of our business. They fully wanted to know what was going on internally. Other companies we spoke to didn’t do that. We wanted a partnership, and that’s what we got with ConversionAdvocates.

Are there any areas they could improve?

While we’ve only had a month of reporting from them, I’d like a bit more detail in reporting and insights. That would give an idea of why a test worked or didn’t and what they learned. My expectations may not have been conveyed.

Do you have any advice for potential customers?

Be a partner in this. Give them all the data and as much leeway as you can. They know their craft and want to have a long-term relationship. Let ConversionAdvocates do their job.

Introduce your business and what you do there.

When I worked with ConversionAdvocates, I was the CFO and controller of Mandros Painting, an industrial service company.

What challenge were you trying to address with ConversionAdvocates?

We needed help improving the marketability of our website, which wasn’t driving any activity from our customer base.

What was the scope of their involvement?

ConversionAdvocates scoped out our website and developed a marketing strategy. They made structural changes to the site. The team pursues various marketing avenues to drive more revenue.

What is the team composition?

Sina (Co-Founder and Conversion Optimization Consultant, ConversionAdvocates) was our project manager. We also worked with Raphaëlle (Co-Founder and Lead Optimization Expert, ConversionAdvocates). Either a third-party or someone in-house made changes to the site.

How did you come to work with ConversionAdvocates?

We created a profile on Elance, which is now Upwork, explaining that we needed help with website development and marketing. We received around a dozen applications. Sina sent us a plan for our project and a personalized video describing their company and services.  

How much have you invested with them?

Costs were less than $10,000 when I left the company.

What is the status of this engagement?

We began working with ConversionAdvocates in January 2016, and the partnership was ongoing when I left Mandros Painting a year ago.

What evidence can you share that demonstrates the impact of the engagement?

Their work was well-received by my internal team.

How did ConversionAdvocates perform from a project management standpoint?

ConversionAdvocates did really well. We maintained open communication, and I felt really good about the way they handled their business. We never had problems reaching ConversionAdvocates or working with them.

What did you find most impressive about them?

Their personalized level of service stood out. We weren’t passed from person to person, and I didn’t feel like some large marketing firm was handling us. We had a good relationship with ConversionAdvocates, and they cared about our business.

Are there any areas they could improve?

No, I don’t have any input here.

Any advice for potential customers?

Bring them on quick, because they’ll help you out.

Please describe your company and your position there.

We are a video marketing agency that specializes in video production along with video marketing strategy + video distribution.

For what projects/services did your company hire ConversionAdvocates?

We came to them to help redesign our landing pages and help us with conversion rate optimization.

What were your goals for this project?

We wanted to optimize our landing pages for higher conversion rates.

How did you select this vendor?

We searched online review sites and decided to go with them after talking with their owner, Sina.

Describe the scope of their work in detail.

They reviewed and analyzed our landing pages then provided us with actionable steps to better optimize our pages. They then provided us with a wireframe design for our landing pages.

What was the team composition?

I only interfaced with two people at their team throughout the whole process which made communication easy and seamless.

Can you share any outcomes from the project that demonstrate progress or success?

While it's too early to provide specific results, I will say that the landing pages look better from a design perspective and I'm sure they will help us convert more leads in the long run.

How effective was the workflow between your team and theirs?

It was very easy and seamless. They use Asana for project managing (like us) so that was nice.

What did you find most impressive about this company?

I found that they really knew their stuff when it came to designing landing pages that convert. They were very communicative and the process was seamless.

Are there any areas for improvement?

Overall, I have no real complaints about my experience with them. They delivered what they said they would deliver, on time, and on budget. They also provided a lot of great feedback and insights throughout the process.

Introduce your business and what you do there.

I’m the owner of a company that manufactures products related to food fermentation and holistic health. We’re mostly an Amazon business.

What challenge were you trying to address with ConversionAdvocates?

We wanted to increase our conversions and grow our e-commerce channel. We also wanted to increase the ROI of our paid traffic.

What was the scope of their involvement?

ConversionAdvocates executed two split tests on a landing page and our current web page. When they completed the tests, they provided us with a summary of the results.

What is the team composition?

We mostly worked with Sina (Conversion Optimization Consultant, ConversionAdvocates), but we also engaged with Raphaëlle (Co-Founder and Lead Optimization Expert, ConversionAdvocates).

How did you come to work with ConversionAdvocates?

We found ConversionAdvocates on Upwork.

How much have you invested with them?

We paid $2,500 per month.

What is the status of this engagement?

Our work together was from May–June 2019.

What evidence can you share that demonstrates the impact of the engagement?

Both split tests were successful and had a positive ROI. Their work led to increased conversions.  

How did ConversionAdvocates perform from a project management standpoint?

ConversionAdvocates did great in this regard. They were very organized. They used Asana.

What did you find most impressive about them?

Their attention to detail was a real strength. They seemed very analytical and organized.

Are there any areas they could improve?

No, not really.

Any advice for potential customers?

We had a positive experience. Give them a shot.

Please describe your company and your position there.

I run gutsygeek.com, a blog that teaches men how to get dates.

For what projects/services did your company hire ConversionAdvocates?

I had a landing page that was selling one of my core products, and that page was underperforming. I hired ConversionAdvocates to take a look at the page and help me improve it.

What were your goals for this project?

To find out what the problems were with my landing page, and figure out some fixes to improve it, as well as use the basic building blocks for future pages.

How did you select this vendor?

I did a Google search and they showed up. I liked their approach and pricing, so I hired them.

Describe the scope of their work in detail.

I delivered the link to my landing page. They reviewed the page in detail, from the graphics to the messaging to the calls to action. They then delivered a full 30-minute video analysis of the page, covering each point that could be improved upon.

What was the team composition?

I believe it was one person analyzing the page and giving me the feedback.

Can you share any outcomes from the project that demonstrate progress or success?

I used the feedback they gave me to create a follow-up landing page that saw about a 50% boost in conversion rate.

How effective was the workflow between your team and theirs?

Their response time was quick. I wrote them an email with the details of what I needed, and they delivered within five days.

What did you find most impressive about this company?

They worked efficiently to deliver quality advice.

Are there any areas for improvement?

No, I don't think so.

Introduce your business and what you do there.

I’m the CEO and founder of a digital marketing agency that specializes in serving heat and air-conditioning companies. We operate a website that provides viewers with price information on heat and air-conditioning providers.

What challenge were you trying to address with ConversionAdvocates?

We wanted to generate more leads from our existing traffic. We engaged ConversionAdvocates to help improve our conversion rates for people looking to request a quote.

What was the scope of their involvement?

ConversionAdvocates wanted to optimize our website to encourage more people to request a quote from us and become leads. They created page designs and other factors such as navigation to test on the site. The team worked on some designs independently and worked with us on others. Once they found the best options, ConversionAdvocates implemented them as structural changes on our website. They also developed an email list and created an initial sequence to entice more people to try our services.

What is the team composition?

We work with two people who lead a larger team behind the scenes.

How did you come to work with ConversionAdvocates?

I posted a job advertisement on UpWork. ConversionAdvocates was one of the bids. After our initial conversation and some research into their company, I found that they offered excellent strategies and had a clear idea of our vision. They also were relatively local, which was a plus.  

How much have you invested with them?

We’ve spent about $40,000 so far. We have a monthly retainer plan for $2,500 per month.

What is the status of this engagement?

We started working together in August 2017, and the partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate and lead volume have improved since we implemented ConversionAdvocates’ changes. We’ve also added many users to our email lists, which is a success.

How did ConversionAdvocates perform from a project management standpoint?

They’re well-organized and have an excellent system to manage their team’s work. Some hiccups have occurred along the way, but I’d expect that from any project of this length. The project has otherwise run smoothly from start to finish.

What did you find most impressive about them?

ConversionAdvocates demonstrates clear expertise in lead generation and a knack for creative problem-solving. They provide helpful and unique perspectives on the challenge we face.

Are there any areas they could improve?

As we’ve grown, we’ve had to negotiate ConversionAdvocates’ role in implementing changes on our site. But this is a challenge on both sides that we’ve had to face together.

Any advice for potential customers?

Make sure you both agree on what ConversionAdvocates’ main focus should be—whether they should provide only insight and analysis or they should implement their recommendations into your site directly. Having your processes clear and well-defined will make your collaboration easier. However, ConversionAdvocates is an excellent team, and we’ve had a positive experience working with them.

Introduce your business and what you do there.

I’m the owner of PaintCore Finishes, a cabinet refinishing company.

What challenge were you trying to address with ConversionAdvocates?

We needed to generate and convert more leads online. Our existing website didn’t work at all.

What was the scope of their involvement?

They rebuilt our site from scratch and did SEO, including Google Ads campaigns. They also set up smart sheets and a CRM to manage our leads.

What is the team composition?

I've mostly worked with Sina (Conversion Optimization Consultant, ConversionAdvocates). He's been my main point of contact throughout the engagement. But other team members also send me reports and other relevant materials.

How did you come to work with ConversionAdvocates?

Sina originally cold-called me when he was looking for new clients. I don’t usually take such calls seriously, but I realized he was very sincere and there was something about that I really trusted. I made the right call when I hired him, it’s paid dividends for me.

How much have you invested with them?

We usually spend $20,000–25,000 CAD per year (approximately $15,200–19,000 USD).

What is the status of this engagement?

We started working with them in June 2014 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They keep the phone ringing, and that’s the most important thing for me. They send me reports, but I don’t follow the metrics very closely. We’re a small business with 10–12 employees at a time, so there’s only so many things we have to track.

How did ConversionAdvocates perform from a project management standpoint?

We communicate through phone calls and email. They’re always on time with their responses. They know what to expect and do the job properly.

What did you find most impressive about them?

Their team is honest and personable from the top. Sina asks a lot of questions and shows that he cares about our success. I never question the advice he gives.

Are there any areas they could improve?

No, I can't think of anything.

Do you have any advice for potential customers?

Tell them what you're looking for and what your expectations are. They'll be thoroughly honest with you and tell you what you can expect, usually with better ideas than you have for marketing online.