What evidence can you share that demonstrates the impact of the engagement?
We first tested the variations on the landing page where all of our paid traffic goes. Based on that testing, we saw around an 800% improvement over the control. The changes that they came up with and put in place, along with all of the content that went with it on that page, sent 8X as many people into the next step of the funnel than the page that we had been using.
How did ConversionAdvocates perform from a project management standpoint?
It’s been really good. I’m usually the guy that has to be reminded 2–3 times to check in on things and provide feedback. A lot of companies I’ve worked with in the past will just let things sit, but they’ve done a good job of moving things along and keeping the communication open.
Anytime I have a question, I’ve called up Sina directly. They’ve always answered my questions very quickly and professionally. They also use a project management software that I can add comments to.
What did you find most impressive about them?
This is the first CRO company we’ve worked with, but my impression is that they know what they’re doing. The improvements that they recommended right out of the gate delivered amazing results; 8X improvement is huge.
For the second test, the initial results we got just a day or two in were crazy; our conversion rate almost doubled. I had commented that the results looked great and asked whether there was enough data to implement the changes then, and they explained that that wasn’t how the process worked. I was obviously eager to book that as a win and move on, but they wanted to make sure what they were doing was actually the right thing. It would’ve been easy for them to call it a win and move on, but they stuck to their process to ensure that the results were really from the changes that they had made.
Are there any areas they could improve?
I’m eager to maximize the improvement, which really happens when you get to improving the cart-to-checkout ratio. They’re right in making the improvement at the top of the funnel and letting it flow all the way through, because that is the way you should do it, but I would’ve liked to have made a bigger bottom line improvement at the end of the funnel. However, that being said, their way is the right way. I would say they’ve been great to work with, and I really don’t have any complaints. They have to manage my expectations, and they’ve done a good job of steering us in the right direction and not letting us do things out of order, even when I would’ve preferred to have done so.
Any advice for potential customers?
I’ve perceived that they very much know what they’re doing, and I haven’t been proven wrong on that so far. In working with them, be open to what they suggest, even if you’d like to start in a different area. They have a clearly defined process that seems to work pretty well, so let them do their job.