What evidence can you share that demonstrates the impact of the engagement?
Since we started working with ConversionAdvocates about seven months ago, I’m close to doubling the number of conversions based on the same amount of traffic due to what they implemented. I’m basically doubling my revenue. If you're running a site where you're converting customers in some way, shape, or form, they're going to help you.
At first, it seems like a big investment, but if I’m thinking long-term, it’s exponential growth. Over a series of tests, they've increased the value of my site by 65–70%. They know what they're doing, and they're going to get wins. They initially went off of tests I'd done in the past. The tests weren’t too successful, but ConversionAdvocates kept looking into the data and plugging away at it. Over time, they were able to basically get a home run for me and double my sales over an extended period of time. I think conversion analytics is a long play, but it's definitely 1,000% worth it, and you're going to come out with more than you started with.
How did ConversionAdvocates perform from a project management standpoint?
They’re very approachable; I'm somewhat hands-off and try not to be in their way too much, which I've always found to be the best approach, especially with people that know what they're doing. They give me a set schedule, and I follow it. We use Asana to communicate the project. We probably interact for about three hours each week, but you can tell that when they come back to me with their weekly recommendations, they’ve put in a lot more than three hours. They give me 50-page reports every other week. I definitely get what I pay for.
What did you find most impressive about them?
Their insights set them apart. No other conversion company has come close to ConversionAdvocates’ ability to understand my customer. Most conversion companies just keep testing but don’t get in the minds of the customers. I think ConversionAdvocates really got to know my customers, which helps them to make better tests, and that increases my revenue over the long haul. I’ve been doing this for 20 years, and they had a couple of suggestions that I’d never thought about that were really helpful for the business in general.
I feel like I'm in total control because they don’t tell me what I need to do, which I’ve found some conversion companies tend to do. They’re probably the fourth conversion company I've worked with over the last five years, and the approach that they take is much more refreshing. It makes me feel like I'm in control of my business, rather than someone coming in and telling me what I have to do. They work with me, so I feel like they're an extension of my normal employees.
Are there any areas they could improve?
There are a lot of moving parts that they work with. Some days, I’d like them to implement things a little faster, but that is often out of anyone’s control. I’m very happy.
Any advice for potential customers?
Be patient and let them do their thing. I think the biggest problem with online in general is that site owners and publishers aren’t patient. They want a home run every time they give a test, but that’s not how testing works. If you understand the process and give ConversionAdvocates time, they will come through for you. Their goal is to increase your revenue as much as possible.