ConversionAdvocates

BACKGROUND

Introduce your business and what you do there.

I’m the president of Aleva Stores, a platform of e-commerce sites and large Amazon sellers. We own and manage over 15 different direct-to-consumer websites, primarily in the medical supply space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We’re always concerned about our conversion rates, so we constantly strive to improve them. However, we had never used an external agency, so we decided to go that way to take a look at different ways to improve our conversion.

SOLUTION

What was the scope of their involvement?

ConversionAdvocates helps us with conversion optimization. Initially, they gathered our information and requirements, which included filling out all the forms that they requested.

Currently, they run dozens of different tests on our websites to help us with conversion optimization. These tests give us insight into what the consumer’s reaction will be when trying to get a product added to the cart or ultimately converting it into a sale. As for the technologies used, ConversionAdvocates has leveraged Google Analytics and Google Optimize.

What is the team composition?

We work with 2–3 people from ConversionAdvocates, including one of the partners and a product manager.

How did you come to work with ConversionAdvocates?

We started exploring different agencies in early 2022 and had introductory calls with 2–3 of them, including ConversionAdvocates. We really liked them because they presented very well, had a direct approach, and seemed to be data-driven. During their presentation, they showed us some case studies and did some analyses of our sites, after which we signed our contract.

How much have you invested with them?

We’ve spent close to $75,000.

What is the status of this engagement?

We signed our contract with ConversionAdvocates in July 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Throughout our engagement, ConversionAdvocates has identified a number of small improvements for our sites that have added up over time. Our work is still in process, but one of our main goals is to be able to identify these small improvements, so we’ve been successful in that regard. It will take time for us to implement all of the different changes and see the actual results. Still, we’re confident that it will happen.

As general feedback, ConversionAdvocates is very data-driven, and they make our job very easy because they do all the work. For example, they implement the tests right on the sites so that we don’t have to do any development work, which is very important for us. They’ve been a great partner so far.

How did ConversionAdvocates perform from a project management standpoint?

We’re very impressed with ConversionAdvocates’ work. They’re professional and organized, and the product manager really takes control of the relationship. He is accountable, energetic, and great to deal with all around. As for communication, we have a weekly Zoom call with them, during which they present data in PowerPoint.

What did you find most impressive about them?

ConversionAdvocates’ ability to run different data-driven tests is their main strength, which makes it very easy for us because they do all the work.

Are there any areas they could improve?

It would be great if ConversionAdvocates improved their presentations a little bit, although they don’t need to be fancy. Still, their presentations are very good.

Do you have any advice for potential customers?

They’re the experts in what they do, so you just need to stay on top of the project, be engaged in the weekly calls, and ask questions as needed.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a retail flower company. We’re an in-house white glove delivery service, making most of our sales online through our website. Our company partners with farms, and we also have designers and florists that make arrangements and deliver them for occasions like birthdays, anniversaries, Valentine’s Day, and Mother’s Day.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

Conversion rate is really important to us, and we were trying to increase it on our website; that’s why we hired ConversionAdvocates.

SOLUTION

What was the scope of their involvement?

ConversionAdvocates provides us with conversion rate optimization (CRO) services. We gave them our brand guidelines to follow. The team is responsible for creating creative assets involving web design. 

What is the team composition?

I’ve worked with Jeremy (CGO), Simon (CRO Manager), Cade (CRO Analyst), and a project manager. 

How did you come to work with ConversionAdvocates?

We went through a website redesign a couple of years ago, and I reached out to ConversionAdvocates. I spoke to the owner and liked his approach, which differed from other CRO companies; they were more strategic about quality over quantity. Although we weren’t ready to work with them, they stayed in my mind. Later, I reached out to ConversionAdvocates again, and they found room for improvement in our site after the redesign; that’s how we started working together.

How much have you invested with them?

We’ve spent between $50,000–$60,000. 

What is the status of this engagement?

We started working together around May 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to ConversionAdvocates' work, we've seen conversion rate and revenue increases, and we've had a very strong ROI. Finding companies that are excellent at what they do is challenging, but ConversionAdvocates is one of them.

How did ConversionAdvocates perform from a project management standpoint?

I'd give their project management top marks because they're extremely reliable and punctual. We primarily use Slack for communication and Google Optimize to track results. 

What did you find most impressive about them?

I'm impressed by ConversionAdvocates' ability to understand our business. They really care about learning about a company before they start working. As a result of their in-depth understanding, they're able to make very strategic decisions. Meanwhile, a lot of other companies stay on the surface. I've worked with many agencies, and ConversionAdvocates is one of the best. 

Are there any areas they could improve?

There's nothing they need to improve; they're pretty good. 

Do you have any advice for potential customers?

If you're looking for quality, go for ConversionAdvocates. Although they're not the cheapest option, they'll likely produce better results. If you have the money to invest, they're a great company to do that and a great partner.

BACKGROUND

Introduce your business and what you do there.

CEO of Manly Man Co.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We needed help with business consulting to improve our conversion rates and revenue.

SOLUTION

What was the scope of their involvement?

ConversionAdvocates did conversion optimization tasks for us. They started by looking at and analyzing our data to assess the strategy and actions they were taking regarding our areas of opportunity. Consequently, they gave us a few pricing options to begin the process, including building a plan, executing it, and collecting data that we could validate afterward to see how they performed.

How did you come to work with ConversionAdvocates?

We found them through Clutch, and we chose them because they had high reviews and we liked their website.

How much have you invested with them?

We spent around $36,000 with them on this project.

What is the status of this engagement?

We worked together from November 2021–April 2022.

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

We started by having an account manager with them, but there seemed to be a change in their organization, and new people came in, so there was a time when nobody was managing my account for several weeks, which made us burn a lot of time. They seemed like a good team, but their staff overlooked these situations.

Describe the impact this engagement has had on your business.

I expected more testing, design, and structure on my frontend. Overall, I thought I was getting more value from their work because we paid them significantly more compared to our previous providers.

How was project management handled?

We used Slack as our main communication tool.

Is there anything that the vendor did well or that you would consider a strength?

They did find a couple of recommendations that helped us improve a bit. Additionally, the person we worked with from their team was very personable and intelligent. 

In what specific areas can they improve?

ConversionAdvocates’ team could be more personable and improve their account management. In addition, they could try to be upfront with expectations regarding testing structure integration, changes implementation, and programming tactics to avoid downtime on platforms.

BACKGROUND

Introduce your business and what you do there.

I’m the senior e-commerce manager at Net32, a marketplace to save dentists money. We sell products that dentists across the US need to successfully run their practice at a much lower price point than other marketplaces to save them money. They can come to us rather than going strictly to distributors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

Our company has grown at a very significant rate year over year; we’ve almost outpaced our growth. Over the years, we had added various features to our site, but we had never tracked if those features impacted our conversion rate and revenue positively or negatively.

As we continued to grow, part of our objectives was to track user behavior and understand our customers better via user and competitor research so that we could launch new UI/UX features that solved their pain points. Therefore, we decided that we wanted to get into A/B testing and conversion rate optimization (CRO), and we thought it would be best suited to bring in an agency with expertise in this matter.

SOLUTION

What was the scope of their involvement?

ConversionAdvocates has helped us with our A/B testing and conversion rate optimization efforts. Initially, we went through a stakeholder interview with them to talk about KPIs, what success looks like for us, what our business is, what our blockers are, who our customers are, and everything else related to our website and business. We also discussed what we expected from the testing, which tests we wanted to do, and which insights were important for us to get out of this exercise.

After a pretty extensive conversation, ConversionAdvocates started the A/B testing process. Originally, they used Google Optimize for testing, but we then decided to use AB Tasty instead, so they now use that tool to implement the testing. Additionally, they use the G Suite for other aspects of the testing and Figma to create mock-ups.

What is the team composition?

We work with Simon (CRO Manager), Cade (CRO Analyst), and Jeremy (Chief Growth Officer). Simon and Cade are our main points of contact.

How did you come to work with ConversionAdvocates?

Our CEO contacted Jeremy via LinkedIn, and they started conversations.

How much have you invested with them?

We’ve spent between $75,000–$90,000.

What is the status of this engagement?

We started working with ConversionAdvocates in April 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

ConversionAdvocates’ work has resulted in over $200,000 in revenue, thanks to our website’s improved functionality.

How did ConversionAdvocates perform from a project management standpoint?

ConversionAdvocates’ project management is great. Their communication is clear, and they’re persistent in a good way. We have a lot of open conversations about the tests, and they have great ways of showing us their ideas and plans. Moreover, they back up their hypotheses with research based on customers and Google Analytics, and they’re very receptive to our ideas as well.

We use the G Suite to manage the project. ConversionAdvocates creates test plans on Google Slides, and they use Google Sheets for results and reports. Additionally, we communicate regularly via Slack, and we have weekly Zoom meetings.

What did you find most impressive about them?

The number of research hypotheses they have coming from our customers is impressive; they use real, tangible data and turn it into an action plan for testing. Sometimes, testing can get very subjective, and people might end up testing hypotheses based on their thoughts only. However, ConversionAdvocates does a great job at doing testing based on their findings from useful information from a heuristic analysis point of view.

From what I’ve seen and heard in the A/B testing space, not every company does what ConversionAdvocates does. They’re great at creating individualistic approaches to projects based on the company they’re working with, and they offer unique solutions to solve the actual problems related to each business.

Are there any areas they could improve?

No, we haven’t had any particular issues with them. They’ve done a great job at listening to our ideas and feedback, as well as at making changes when necessary.

Do you have any advice for potential customers?

Be involved in the process, continuously provide ideas and feedback, and be honest and open about any test plans they come up with. Be willing to fail with them because testing involves a lot of failing and learning to find success; it doesn’t happen overnight. Additionally, bring your own ideas to the table because you know your customers better than they do.

BACKGROUND

Introduce your business and what you do there.

I’m the director of an IoT startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We needed help working on the conversion rate optimization for our Shopify website.

SOLUTION

What was the scope of their involvement?

ConversionAdvocates did extensive web data research with Google Analytics and Shopify Analytics. They did much other third-party analytics software to gather data — they are a very data-driven conversion rate optimization company. With the data analysis, they conclude what other key areas or strategies we should deploy for web design to align with the data research they carried out. From there, they do some execution of website development and design.

What is the team composition?

I’m in contact with Jeremy (Founder), a conversion rate optimization specialist, and their CIO manager.

How did you come to work with ConversionAdvocates?

I found them through a Google search. I was choosing between them and a local agency. Initially, I went with the local agency, and it didn’t work out that great, so I went back to ConversionAdvocates.

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics that demonstrate the impact of their work?

I can confirm that ConversionAdvocates delivers high-quality and cost-effective work.

How did they perform from a project management standpoint?

Their project management is excellent; our account manager is always in touch and ensures that everything’s on track. Regarding communication, we use email and Zoom.

What distinguishes ConversionAdvocates from other providers?

The Conversion Advocates team is very accurate in their estimations. Additionally, they take the time to understand our business and processes, which is great for me.

In what ways could they have improved or done something differently?

I don't think there's anything they can improve on.

What advice would you give to someone else considering working with them?

Be very clear about the objectives you want to achieve. Start with what you’re looking for and be very specific about how you operate within your business sphere.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of an online jewelry store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

I needed someone to help us with conversion optimization.

SOLUTION

What was the scope of their involvement?

They basically audited our website and figured out what pages had the most traffic and worked to optimize those pages by either redesigning the page completely or changing different elements of the page, including its pictures, banners, text, font style, buttons, and overall look and feel. All of this was done through Google Optimize.

What is the team composition?

I worked with two people, but I don’t know what their positions were.

How did you come to work with ConversionAdvocates?

It was through a referral.

How much have you invested in them?

We spent about $65,000 USD.

What is the status of this engagement?

We worked on this project together from May 2021–2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work was amazing, and they did a very good job. Their work standards were very high, and the way they operate their business was very professional. Needless to say, their team really knew what they were doing.

How did ConversionAdvocates perform from a project management standpoint?

They performed very well in this regard. I was always in the loop, and they communicated really well and were very responsive. Whenever I asked them a question, I would get a reply almost instantly or within an hour. We communicated via Asana and Slack.

What did you find most impressive about them?

I’d say it was their work ethic.

Are there any areas they could improve?

I don’t have any negative feedback for them to be honest. They were very good at what they do, and there was never I time I felt they should have done something differently. Overall, we had a great experience working with them.

Do you have any advice for potential customers?

The only advice I would give is that you should definitely work with them. I don’t think there is a better team out there for CRO services but do so when you are ready. You should have steady sales; things should be continuous, and you should be able to afford their service for several months. It should not be something that you should do when you are struggling with sales.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an outdoor products retailer based in Maryland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We were looking for a company to provide us with digital marketing.

SOLUTION

What was the scope of their involvement?

ConversionAdvocates provided us with their conversion optimization services, as they took on a data-driven and experimentation-based approach to the project.

Over the course of our partnership, they evaluated our web traffic, customer behavior, and online performance. Apart from that, they developed multiple enhancements to our web design, user experience, and provided recommendations to certain operational workflows.

What is the team composition?

We primarily interfaced with the leadership team, but there were also developers and data analyzers who worked in the backend.

How did you come to work with ConversionAdvocates?

We came across their company through Clutch.

How much have you invested with them?

We spent $55,000 over the course of our engagement.

What is the status of this engagement?

We worked together from March–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t really have any specific numbers, so all I can say is that we feel really good about the work that they delivered, and I was very satisfied with our time working together.

How did ConversionAdvocates perform from a project management standpoint?

They performed excellently from a project management standpoint, as they were able to adhere to our schedules and budget.

We typically communicated through video calls and they managed the project through Asana.

What did you find most impressive about them?

We liked their unique and strategic approach to the development process.

Are there any areas they could improve?

It would be an improvement if they can find a better way to measure and monitor the performance and metrics of our platform.

Do you have any advice for potential customers?

There are going to be different levels of effort required to support the project, so I would advise being committed to your approach.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of technology of an e-commerce site specializing in the supply of heavyweight building products such as flooring, tile, decking, and more. We source building products from around the world and provide an automated supply chain and online and offline experience to our customers who are homeowners and professional contractors in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We had a replatform project with a new vendor, and we wanted a third party to look at our conversation rates and how they were performing. We then engaged ConversionAdvoates to analyze our conversation rates. 

SOLUTION

What was the scope of their involvement?

ConversaionAdovcates came in and identified the cause of our conversion rate drop, and they helped us find a resolution on our issue. We paid them a retainer to work with our marketing and technology team to look at the different metrics we were capturing through Google Analytics and a few other areas. We didn’t have a set time for the engagement, but they were able to find the information we needed within two months.

What is the team composition?

We worked with Sina (Partner & Business Intelligence Consultant), Bradley (Data Scientist), and two other people.

How did you come to work with ConversionAdvocates?

We went through an interview with 5–6 other consultants that specialized in conversion rate optimization (CRO). Based on a couple of interviews we had with ConversionAdvocates, they understood what our problem was and what we were trying to solve because they had good exploratory questions. We also chose them because of the work that they had done for their customers.

How much have you invested with them?

We spent $5,000.

What is the status of this engagement?

Our partnership ran from July–October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Due to ConversionAdvocates’ work, we determined that our slight drop in conversation rates was not related to our technology and our site. The customers who had been buying online were simply reverting to purchasing from brick and mortar stores again.

To explain further, customers were going back to stores after their vaccinations and after the pandemic started to subside. Overall, it was good that we confirmed through actual data that we didn’t have any technical issues.

How did ConversionAdvocates perform from a project management standpoint?

From a project management and communication standpoint, everything went well. We communicated via Zoom calls and online, and we found the team to be very proactive, especially in setting up meetings with us. The ConversionAdvocates team also took meeting notes and sent us the results.

What did you find most impressive about them?

Out of the 19 vendors we saw in the US and Canada, ConversionAdvocates was available right away. They also had a great Google, Facebook, and LinkedIn page marketing experience. On top of that, they had excellent e-commerce, online, and offline marketing experience, and their work was data-driven.  

Their cost was reasonable and they were very easy to deal with because they had good communication skills. They had some technical background so they could talk to our architects and developers, too.

Are there any areas they could improve?

Bradley was a key analyst in our project, but we had a 12-hour time difference. Occasionally, he was in Israel or somewhere in the Middle East. As a result, we had to adjust some of the meetings to catch him because he wasn’t in. It would’ve been better if he was in our time zone so we could easily get answers from him. Other than that, ConversionAdvocates’ services were really top-notch.

Do you have any advice for potential customers?

Get them engaged upfront and get a draft statement of their work (SoW) as soon as possible.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a paint store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We were looking to expand our online presence.

SOLUTION

What was the scope of their involvement?

In the beginning, they assessed what we were trying to achieve and how we could convert traffic on our site to sales. The team manages our Google Ads and ensures our conversion rate is high.

What is the team composition?

I work with three people from their team.

How did you come to work with ConversionAdvocates?

I worked with another marketing agency before, and I wasn’t happy with their e-commerce plan.

I was referred to ConversionAdvocates by one of my clients. I spoke to one of their owners, and we immediately hit it off.

How much have you invested with them?

We’ve spent about $100,000.

What is the status of this engagement?

We started working together in January 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everyone on the ConversionAdvocates team is on top of the ball. Everyone on our team is willing to work to better the partnership. We’ve gone from about $4,000 per month in sales to about $70,000 per month in sales.

How did ConversionAdvocates perform from a project management standpoint?

Their communication is a 10/10. We use Asana, so everything is consolidated. They always meet their deadlines.

What did you find most impressive about them?

Their data and how they make decisions about that data is impressive.

Are there any areas they could improve?

No, the service has been great so far.

Do you have any advice for potential customers?

Be honest about your needs. Start the dialogue, and they’ll make sure you come out on top.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of Atomic Entertainment Group. We’re the publishers of the podcast and newsletter, Who Smarted?.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We were hoping to grow our subscriber base.

SOLUTION

What was the scope of their involvement?

First, they looked at our existing data. Based on their key insights, they ran A/B tests on our site and tracked our conversion rates for different demographics. They also experimented with different Facebook Ads to determine which ones would generate the most traffic.  After a few months, they started tweaking some of our content.

What is the team composition?

We primarily work with Sina (Partner & Business Intelligence Consultant) and Rafaelle (Co-Founder & Owner). They also have a developer and designer on their team.

How did you come to work with ConversionAdvocates?

After working with another firm who wasn’t very impressive, I looked on Upwork for a partner who could deliver more specific results. ConversionAdvocates clearly had the best understanding of what we were looking for. They were also very honest about when we would start to see results. They laid out what the process would look like over the first few months, so we decided to work with them.

How much have you invested with them?

We’ve spent about $10,000 so far.

What is the status of this engagement?

We started working with them in November 2020 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In the first two months, they’ve increased the number of people converting on our site by a factor of 10. Not only have they identified our ideal audience, but they’ve also been able to convert them into subscribers. Additionally, they’ve reduced the cost per acquisition by about 50%.

How did ConversionAdvocates perform from a project management standpoint?

We’re constantly in communication with them on Asana. They regularly update us on what they’re working on no matter how granular it is. Whenever we need to talk to them on the phone, they’re available.

They provide an in-depth data analytics report that covers how testing has gone, what they key takeaways are, and how we can apply them in upcoming months. They also set up a custom dashboard where we can see how each ad is performing in real-time.

What did you find most impressive about them?

They don’t have a one-size-fits-all process. Instead, they took the time to dig into our company’s needs and assessed where we were in relation to our goals. They’re very knowledgeable and know what strategies are effective. They’re honest about what needs to happen and they don’t sugar coat things. Throughout the project, I’ve felt like we were being guided by real experts.

Are there any areas they could improve?

I can’t say that there is. We got more than what we bargained for.

Do you have any advice for potential customers?

Be patient throughout the process. Other experts we talked to promised fast results, but they were very superficial. If new clients are patient with ConversionAdvocates, they will see a huge improvement in their conversion rates.