What was the scope of their involvement?
Before our contract started, Sina [Chief Conversion Strategist, Happy Box] conducted a site analysis and made recommendations for site improvement. When we began our collaboration they looked at the entire site and recommended redesigning six of its pages; they provided wireframes for those pages. They suggested how the pages should flow and what content be included. We implemented the design, and they helped with writing sales copy and content. I tweaked the content they wrote to sound more like me, while they made edits to the content I wrote to make it more definitive.
Next, we focused on lead generation. After reviewing the pages, implementing the design changes, and completing the copy rewrite, they recommended creating three different lead magnets based on the site’s most popular content. They created the lead magnets’ concept, and I produced them. They helped with designing, implementing, and positioning the option boxes, and they helped craft the emails for the autoresponders. They also recommended setting up a Facebook group for the business. I initially created and managed this group by myself, but during the final stages of our collaboration they made a plan for how to best use the Facebook group to increase sales. We’re now implementing their recommended changes.
What is the team composition?
I mainly worked with Raphaëlle [Strategic Marketing Manager, Happy Box]. Sina proposed the ideas, and Raphaëlle organized everything.
How did you come to work with Happy Box?
I was searching for a company to help with conversion rate optimization. I found them through a Google search. They offered a site canvass and critique for $7.00. Sina reviewed five pages, which resulted in an hour of advice. I talked to three other companies about our site, but the preliminary inexpensive review that Happy Box offered proved more beneficial than the interviews with other companies.
They provided me helpful, actionable items and ideas that I could implement myself, which changed the before working with them. Due to the high quality of their preliminary review, I realized they would be a good fit for us. Another deciding factor was that our personalities clicked. For instance, Sina did not hesitate to be blunt and direct during his initial canvass, and I appreciated his honesty.
How much have you invested with them?
We spent $15,000.
What is the status of this engagement?
We started working with them in June 2017, and they completed their work in November 2017.