ConsultMyApp (CMA)

BACKGROUND

Please describe your company and position.

I am the Head of Growth Marketing of Currensea

Describe what your company does in a single sentence.

Currensea is the UK's no. 1 direct debit travel card that allows consumers to spend directly from their high-street bank account without bank charges, saving British travellers money against all the major high-street banks, travel cards and prepaid cards.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ConsultMyApp (CMA) to accomplish?

• Braze CRM onboarding

SOLUTION

How did you find ConsultMyApp (CMA)?

Braze

Why did you select ConsultMyApp (CMA) over others?

Assigned by Braze

How many teammates from ConsultMyApp (CMA) were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• IP Warmup 
• Home 
• Brand Nurture 
• Charity Nurture 
• Push Notification and In-app messages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Onboarding successfully with the scope outlined and agreed upon at the beginning of the project achieved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they did. Kiril consistently provided timely responses to our inquiries, assisted us in resolving any challenges we encountered, and undoubtedly, his contribution enabled us to navigate the onboarding process seamlessly, leading us to successfully attain the objectives we had established.

What was your primary form of communication with ConsultMyApp (CMA)?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am greatly impressed by the staff's level of professionalism and their extensive knowledge.

Are there any areas for improvement or something ConsultMyApp (CMA) could have done differently?

no.

BACKGROUND

Please describe your company and position.

I am an executive at Snoop

Describe what your company does in a single sentence.

App Store Optimisation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ConsultMyApp (CMA) to accomplish?

• Grow installs
• Grow quality customers
• Define our ASO strategy

SOLUTION

How did you find ConsultMyApp (CMA)?

• Online Search
• Referral

Why did you select ConsultMyApp (CMA) over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from ConsultMyApp (CMA) were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CMA were responsible for driving organic App Store Optimisation for our iOS and Android apps. They defined the strategy then executed it very succesfully.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We significantly improved our Organic search rankings for iOS and Android - driving installs and quality customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always deliver on time with a very organised and structured approach.

What was your primary form of communication with ConsultMyApp (CMA)?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They have a real focus on delivery and are very transparent about what they are doing and how successful (or not) they are being. Nice people who want to do a good job, and are skilled at their discipline.

Are there any areas for improvement or something ConsultMyApp (CMA) could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the Senior Marketing Director of Engine Media Holdings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ConsultMyApp (CMA), and what were your goals?

We hired CMA to manage all of our App Store Optimization. From managing keywords and metadata to App Store rating strategy, we relied on CMA to increase our App Store Rankings to ultimately convert new users into WinView Games players.

SOLUTION

How did you select this vendor and what were the deciding factors?

Industry experience and amazing referrals from industry veterans in the gaming space were the primary reasons we hired CMA for our App Store Optimization.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

CMA provided Mobile Marketing services to WinView Games across the iOS version of their mobile App, in order to maximize search rankings, visibility, organic & paid traffic and view-to-install conversion rates in the US App Store. This work ultimately delivered increased downloads, registrations and active paying players.

How many people from the vendor's team worked with you, and what were their positions?

Roughly 7 people from the CMA team were dedicated to our project. From account managers to PPC specialists and designers, we had the full range of services from CMA dedicated to our brand.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We increased our ranking so much so that we became the Top 200 sports apps within the App Store. We also increased our App Store Rating to 4.0 from 3.7, which was crucial in getting new users' trust to download our app and deposit funds to becoming paying users.

Describe their project management style, including communication tools and timeliness.

CMA is very attentive and has a dedicated team of account managers available almost 24/7, even with 5 - 8 hour time zone differences amongst our team. From Slack to Zoom, we had many different channels to communicate with CMA whenever we needed their assistance.

What did you find most impressive or unique about this company?

Their PPC experience is unmatched. The way they strategically choose keywords for metadata to match up with the competition is remarkable. Their strategy and consulting experience proved enormously successful for us reaching our KPI's.

Are there any areas for improvement or something they could have done differently?

Honestly, none. They exceeded our expectations and more. I will be working with CMA for as long as mobile marketing is needed for any brands I work with.