World-leading Mobile Marketing Agency in London


An extension to your Marketing Team providing expertise and delivery on App Store Optimization, Customer Relationship Management and User Acquisition, based in London.  Since 2016 CMA has established itself as a world-leader, working with some of the world's largest mobile brands including, Deliveroo, DailyMail, Telegraph, O2, Virgin, SEGA

& IHG as well as superstar startups, including the likes of Tide, The Run Experience and Over (recently acquired).

CMA has an exceptional team of Consultants with an incredible track record of success and a 95% client retention rate We pride ourselves on working as an extension to your own team, not as a black-box agency but one which you have always-open channels of communication with. Unlike many 'agencies' we're almost entirely data-driven and solely results focused so we don't take on vanity projects; we only take on projects with a clear defined output and set of targets, and we have some incredible success stories to prove it.

CMA has three incredible teams across the intrinsically linked trinity of mobile marketing - ASO, CRM & UA (commonly working together!). Each of these teams is managed by a world-leading expert with experience working at firms such as Apple, Uber, Alibaba, Urban Airship, GVC (amongst others!). We don't recruit the average Consultant, as our size and client portfolio allow us to onboard some of the best mobile talent from across the world, resulting in a team that is exceptional in their respective fields.  

Our consultancy-led approach,proprietary analytics models & delivery process across the breadth of mobile marketing ensures that whichever project we take on, the team always delivers.

$100 - $149 / hr
10 - 49
Show all +
LONDON, United Kingdom
  • ConsultMyApp, 17th Floor CityPoint, 1 Ropemaker St.
    United Kingdom


Key clients: 

Daily Mail,, Deliveroo, The Telegraph, Pure Gym, Over, Tide, IHG, SEGA, FXTM, BetAmerica, BGO, Genting...


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App Store Optimization for Online Gaming Company

“They were able to share any relevant updates with us, so we were ahead of the curve before any issue came up.”

Willing to refer: 
The Project
$200,000 to $999,999
Jan. 2018 - Jul. 2020
Project summary: 

ConsultMyApp (CMA) supported app store optimization for a gamin company. They helped improve positioning in both the App Store and Google Play.

The Reviewer
201-500 Employees
Emanuel Patrioli
Senior Mobile Marketing Manager, Lottoland
The Review
Feedback summary: 

The project was very successful—the app now ranks in the second spot in both stores. ConsultMyApp (CMA) was proactive and managed the project with efficiency. They were dedicated to delivering results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I am the senior mobile marketing manager for Lottoland. We are a gaming company and our core product is online lotteries. We also offer other popular gaming products such as scratch cards, casino games, and recently we have also added our sports vertical. I look after our mobile apps, and I am responsible for the mobile marketing strategy worldwide.


What challenge were you trying to address with ConsultMyApp (CMA)?

We needed someone to help us with app store optimization. Before working with them, I was working with another mobile marketing agency, but their services started to become quite costly and we wanted to look somewhere else and explore other partnerships. At the same time, they were quite cold in what they were expected to deliver, meaning that they did the job, but I don’t think they went the extra mile. We wanted something more and wanted to build a stronger relationship and get more of a tailored service rather than being just one of their main customers.


What was the scope of their involvement?

The first project was about App store positioning and helping us get our apps more discoverable in the App Store and Google Play Store, and improve our visibility which would end up in more installs. They fully delivered according to our expectations, and they were able to help us define what success could look like.

What is the team composition?

I worked with two people. One was a guy who has since left the company. I now work with Martina (Senior Marketing Consultant) who takes care of our account.

How did you come to work with ConsultMyApp (CMA)?

They found me. Mike (Founding Director) reached out to me on LinkedIn. He told me that he noticed that our overall performance in the App Store was not as good as it could have been. He wanted to have a chat with me and my team to understand our challenges. He then made a clear proposal on what they would do for us. I decided to start working with them because, from the very beginning, I noticed that they were extremely knowledgeable, set clear goals and KPIs, and they actually delivered what we expected them to.

How much have you invested in them?

It was around £200,000 (approximately $250,000 USD).

What is the status of this engagement?

We started working with them in January 2018, and we’ve recently wrapped up the project in July 2020.


What evidence can you share that demonstrates the impact of the engagement?

We did notice an impact. They managed to fully exceed our expectations. Our market is quite a competitive one, especially in the UK, and they managed to improve our rankings, and now are we are ranking second after the national lottery which is a strong brand in the UK. Since we don’t have any physical presence, we started fresh there. We were not as popular and to now rank second is a great result. We were not expecting that.

They were so good in also helping us build our own skills and learning from them, that now we feel like we can stand on our own feet and go on thanks to their expertise.

How did ConsultMyApp (CMA) perform from a project management standpoint?

It was really smooth. They took care of everything. It was quite easy for us to relax and take advantage of the fact that they were really good at doing the project management side of things. They were setting deadlines and took care of scheduling all the activities to get where we wanted to get. It was quite comfortable for us to be guided by them. We set the goals, but then they were the ones that ensured that we had the best possible metadata, keywords, and whatever makes the app perform better.

They were also good at managing all the stakeholders within our company. For example, we have to closely work with the product team. They had to take care of the app build and we can only do an app release when the build is ready, and this comes from the product team. The agency was liaising with them to understand when we were about to have a new app release and made sure that they were ready by then with the up to date metadata.

To show their results, they presented them through a tool that they had developed. This platform allowed us to understand how our visibility has changed over time, but it might not be as transparent to the customer how this tool that they have created delivers specific metrics. Sometimes when you have a session with them reviewing the data, it might be unclear as a customer whether they really achieved something or if it something they see in their tool. Beyond that, they also told us the number of organic installs we’ve achieved in that period. In the end, it is not a problem. We can see the results.

What did you find most impressive about them?

One thing which is very good is the fact that they are extremely proactive. They really care about our brand and our app. For instance, they reach out to us whenever there is something that needs to be changed, fixed, or improved without having to chase them. Many times, it was them telling me that we need to change something because of an update of Apple’s side or Google side. They were able to share any relevant updates with us, so we were ahead of the curve before any issue came up.

Are there any areas they could improve?

No, I am extremely happy with them.

Do you have any advice for potential customers?

You can just trust them and rely on them and let them guide you. They are absolutely trustworthy and knowledgeable. To take full advantage of their expertise, you need to fully rely on them, accept their guidance, and listen to them.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

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Business Entity
Business Entity Name
Rhodes Consulting Ltd
Jurisdiction of Formation
England & Wales
Date of Formation
Nov 22, 2016
Last updated
Jun 25, 2020
Client Reviews
July 23, 2020