Communication Crafts

BACKGROUND

Please describe your company and position.

I am the Manager - Branding and Marketing of Saffron Lifestyle Traders Private Limited

Describe what your company does in a single sentence.

A 25-year-old multi-brand fashion retailer in India.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Communication Crafts to accomplish?

• Social Media Management for B2B business
• Company Branding
• Awareness Campaigns

SOLUTION

How did you find Communication Crafts?

Other

Why did you select Communication Crafts over others?

High ratings, Close to my geographic location, Great culture fit

What was the size of Communication Crafts’s team?

100

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Media Management Print Design Awareness Campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Rise in reach
• Increased footfall
• Enquiries

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is prompt in their responses, and you can expect qualitative and timely delivery of your work. They are also high in creativity and quite thorough in their processes.

What was your primary form of communication with Communication Crafts?

In-Person Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their thorough processes and timely responses.

Are there any areas for improvement or something Communication Crafts could have done differently?

Continue to deliver WOW!

BACKGROUND

Please describe your company and position.

I am the president of an advertising & marketing agency.

Describe what your company does in a single sentence.

e-commerce marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Communication Crafts to accomplish?

• Create marketing videos for our clients.

SOLUTION

How did you find Communication Crafts?

Other

Why did you select Communication Crafts over others?

Good value for cost

What was your primary form of communication with Communication Crafts?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

They edited and created advertising videos to be used on landing pages, websites, on facebook,youtube, etc. for our clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Video deliverables

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and were very clean with deadlines, etc.

What did you find most impressive or unique about this company?

They provide great value for the high quality of work.

Are there any areas for improvement or something Communication Crafts could have done differently?

Sometimes projects took more labor to complete than I would have expected but it was still reasonable.

BACKGROUND

Please describe your company and your position there.

I am the head of development in a marketing company focused on the online betting and gambling sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts, and what were your goals?

For our websites, we had two main requirements; our first was to improve and upgrade the current apps we had built so far but also to develop new applications. We have two main goals (targeting both in the same time). Obviously, it's to provide a better experience for our customers, but in the same time, make sure that the people we'll work with (in this case, Communication Crafts), to make sure that they are who we are looking for and establish a long term relationship.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did a detailed online search and Communication Crafts where one of the top candidates. Interview calls followed up where we confirmed that (most probably) they are who we are looking for. We liked their approach, and from the very beginning and our first project confirmed that our choice was the correct one. Currently we're on the third project and we're already planning the next ones.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

For the first projects, we were focusing only in the frontend part of our projects (I was responsible for the backend part), but now we're already planning on assigning a full frontend/backend project.

The steps we are following are quite straight forward:

• Provide a visual of the scope (AdobeXD, Figma etc) - Schedule a call providing all details of the scope
• Communication Crafts will provide an estimation
• Build the project on Trello
• Weekly calls following up the process of development
• Before the completion, go to a full testing phase
• Deploy

How many people from the vendor's team worked with you, and what were their positions?

We have a project manager and, depending on the project, we might need up to three developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our applications, we notice an increase of our traffic, from both new clients and existing one, spending more time on the site. Their contribution gave us the flexibility to create more ideas and even more projects for the team. It's a win-win situation.

Describe their project management style, including communication tools and timeliness.

The way Communication Crafts is managing the project makes sense. The project manager is fully aware of the project and always ready to answer on any question; there's no question on this. We have always the same project manager (which is a very good thing and we want to keep it like this) for all our projects, which provides an extra safety on our collaboration. The main communication takes place via Teams (for our weekly calls), emails and Trello. We don't have any complain so far.

What did you find most impressive or unique about this company?

It's quite impressive how easily we managed to get in the same page - I don't have anything else to say, it was a very easy going collaboration, any kind of issue we might had, was solved in no time, making things even easier.

Are there any areas for improvement or something they could have done differently?

The only thing I can say is that, and this goes only for the beginning, we had to work a bit regarding the coding style. As soon as we clarified how we wish the code to be written and the standards we wanted to follow, everything went well.

BACKGROUND

Please describe your company and your position there.

I'm a creative producer at a video production company - we deal with a range of projects across many different industries that we work on: anywhere from property & financial companies, PR agencies, influencer shoots, commercial / online advertising, etc. Many of these need design & animation!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts?

Various videos that have needed design & animation - Communication Crafts have helped us storyboard, design and animate many different types of projects over the past year.

SOLUTION

How did you select this vendor and what were the deciding factors?

N/A

Describe the project in detail and walk through the stages of the project.

N/A

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 people - an account manager, a designer and animator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our clients are always happy with any projects that Communication Crafts work on.

How effective was the workflow between your team and theirs?

Our account manager, Suhani, has been such an asset to all aspects of production. She is an efficient communicator, always keeping us updated and has a way of anticipating production needs. She makes our lives easier!

What did you find most impressive or unique about this company?

How efficient yet thoughtful they are, always willing to point out something that would work better.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I'm the CEO of The Wishly Group - we are a sales and marketing consulting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts, and what were your goals?

We brought on CC to help make our explainer videos and create our social media video content.

SOLUTION

How did you select this vendor and what were the deciding factors?

The quality of past deliverables, costs and service pre-sale were the best I've seen across multiple vendors that we were evaluating.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We have the CC team on a monthly retainer so its like having someone on our very own team. We briefed the team on the project scope and saw mock ups and preliminary ideas within days. Then we tweaked our storyboard with their guidance. From there we were given concepts and drafts to approve for creative direction. And then we had a few iterations of minor feedback. The team was timely, communicative and consultative the entire time.

Who did you work with and what was the feedback process like?

Suhani is the gem of gems. Our team absolutely loves working with her. She brings in great ideas, enthusiasm and hits every deadline that we've requested. We are very happy to work with her.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was delivered with high quality and on time. We have no issues with the deliverables thus far.

Describe their project management style, including communication tools and timeliness.

We have a great relationship with Suhani and Dhrumi. The team has been very responsive, and even suggest new things that we can do to innovate and grow on our end. On top of that - we are seeing checkins, feedback and iterations on deliverables completed rather quickly and effectively.

What did you find most impressive or unique about this company?

Quality and Speed combined. Usually we would see things being done fast but not to great quality. What I love about CC Is that we get both.

Are there any areas for improvement or something they could have done differently?

Keep up the great work. Would love to see more proactive innovation ideas but Dhrumi and team are already doing that so no feedback here.

BACKGROUND

Please describe your company and your position there.

I'm an e-commerce expert working for an international organization that supports MSMEs doing trade.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts, and what were your goals?

We wanted to create an engaging and easy-to-understand video that helps entrepreneurs with little knowledge of e-commerce create an essential but optimized online presence on Facebook and Google Business Profile.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for video production companies through our corporate social media accounts and Communication Crafts reached directly to us. We quickly realized the high quality of their products and we had a very good impression during the interview - we where very impressed by their professionalism and capacity to listen and adapt.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting. Then we had other meetings and email exchanges to clearly understand what we wanted, the audience we were targeting and the style we wanted to give. Then, they shared an outline for each of the 8 videos we produced.

Once approved, they started writing the scripts and applied our suggestions. Then, they recorded and made all the necessary changes. Once the animated videos were approved, they added the voice-over. For the voice-over, they proposed different styles.

Who did you work with and what was the feedback process like?

We worked with the associate producer and the business development consultant. From the beginning, they clearly explained their role and who to contact for what reasons. For the feedback session, we had a 30-minute call to check what we liked and what could be improved (although we had nothing to improve - their work was just great!!!)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have only shared the videos with my team internally and they are positively impressed by the great results. We have also shared another job opportunity to this company. We are currently preparing a promotional campaign and will share the results with Communication Crafts once we get them.

Describe their project management style, including communication tools and timeliness.

The project manager was easy to communicate and provided frequent updates. She was also very flexible and responded very fast to questions or comments.

What did you find most impressive or unique about this company?

They took the time to learn about what we wanted to achieve and made all the necessary questions. They were also very cautious with expectations and set realistic dates for the delivery of their work.

Are there any areas for improvement or something they could have done differently?

None - all the work was great.

BACKGROUND

Please describe your company and your position there.

I AM MANAGING DIRECTOR OF PHARMACEUTICAL COMPANY

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts?

SOCIAL MEDIA MANAGEMENT

SOLUTION

How did you select this vendor and what were the deciding factors?

THEY HAVE BEEN VERY CREATIVE AND KNOWN FOR THE SAME

Describe the project in detail and walk through the stages of the project.

They have done social media management for my brand in the past two years and still continue to provide the same.

How many resources from the vendor's team worked with you, and what were their positions?

We had:

• account manager 
• executive account manager
• copy writer 
• designer
• animator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My social media presence grew drastically.

How effective was the workflow between your team and theirs?

very good

What did you find most impressive or unique about this company?

creativity

Are there any areas for improvement or something they could have done differently?

as of now no

BACKGROUND

Please describe your company and your position there.

Partner with Brentwood Studios - focusing on faith based children's brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts?

We hired Communication Crafts to produce a series of comic motion style videos for us and a brand we manage.

What were your goals for this project?

Complete Series one of our videos with excellence on time and on budget.

SOLUTION

How did you select this vendor?

Online research, and referrals

Describe the video(s) and the process in detail.

We held a series of online meetings during the production process and were provided with files at multiple stages for review and comments.

What was your vendors' project management or feedback process?

They provided steps along the production process with time for review and comments, then tweaking as needed. Each step was carried out well and we're very happy with the final results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our production client loved the videos and as we delivered early was happy to work with us to green light series two which we are moving into production now also with the same company.

How effective was the workflow between your team and theirs?

Workflow was efficient even being in three different countries. We scheduled calls and Skype meetings as needed and provided comments via email.

What did you find most impressive about this company?

Grasp of our objectives and excellence in their production work. They have been very friendly and helpful in the process and have turned quotes, questions and work in a timely manner.

Are there any areas for improvement?

Nothing needed - we're moving into our next project together now.