A strategy driven digital studio.
COMET is an independent studio based in Budapest, focusing on strategic design and engineering.
Since 2017, we have been partnering with companies from local startups to market-leading organizations to help them strategize, design, develop, launch and grow their brands and products.
In everything we do we are passionate about how digitalization can positively impact businesses, people, and the world around us.
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Portfolio
Globus Zrt.
HBO GO webAR
In 2020, we created a special WebAR (augmented reality) citylight campaign for our partner, HBO Hungary. The essence of the developed technology is that it can play the content running in the virtual space within a browser, therefore, users do not need to download a separate application. This results in higher conversions and a better user experience. The described solution has won the Aranypenge JCDecaux Special Innovation Award.
Our team provided full service in concept creation, creative and 3D design, defining UX processes in technology, and last but not least, the appearance and development of the final UI. Solving the interaction with the augmented reality from the UI and UX side, as well as setting up a subscription and emailing system for the sweepstakes attached to the campaign was a unique challenge.
Globus webAR
We immediately knew after our first meeting with the representatives of Globus, that we will do something unique, which was never seen in the Hungarian market before.
Next up, we conducted our market research and what we have found is, that the majority of these contests are based on unique codes hidden in the packaging or on the receipt that the participants have to upload to a microsite for instant prizes or they acquire a chance for winning the grand prize in the end lottery. We found this solution to be a bit lackluster, so we didn’t want to follow this methodology.
Talking about fun and excitement; the idea of creating a game popped up! We started to think about how we can create an actual game around a physical product. We ended up with augmented reality. This way we connect a virtual game with a product that actually exists. We got on track and started to develop a concept, where the customers can play with the cans on their smartphones and participate in a contest with others in augmented reality. The experience itself is a simple basketball-like game where they have to throw vegetables into the can collecting as many points as possible in under 60 seconds.
Okay, it’s a good start, we are supporting the sales with a never-before-seen contest and we have a game that can actually interest our younger target group. The final thing, make a buzz and let our audience be aware of our actions. As it’s a new concept, we wanted to educate the people how they can play. We knew that we needed a bigger frame, as the cans are small. Citylights seemed the best choice since we have the space to explain how the game works. People are standing around them, waiting for the public transport, so they have a few minutes for a quick game in the hope of winning as they could run for the main prize without buying a product. Also, we used social media channels for advertising and better targeting with an educational video about the augmented reality contest.
Cleango
The Cleango, also known from the Sharks series, is a mobile-based car washing service, that creates a platform for users to assign a washer to their parked car. With the ‘on the spot’ method, Cleango emphasizes environmentally friendly ways of washing the client’s car.
During the implementation of the UX and UI design of the brand-new application of Cleango, we have refined various washing order processes (location, car selection, time option), including follow-up methods, live status reporting, complex checkout processes, and a credit and coupon payment as well.
Takarék Business Assistant
In cooperation with Takarék Business Assistant, we have redesigned the online invoicing and administration system called Takarék Business Assistant, which helps and supports the financial administration of micro and small enterprises. The financial assistant performs completely electronic invoicing, archiving, partner management, and takes over the burden of mandatory tax authority reporting.
During the refinement, we created desktop and mobile screen redesigns in line with the existing backend system. Starting with a rethought, transparent, well-structured menu system, significant UX optimizations have been achieved through simple, consequent interface structures and easily editable components.
Tanfolyamguru
The Tanfolyamguru is a course finder and mediator platform that allows the user to choose from and apply for a variety of vocational or other training courses.
During the responsive or so-called mobile-first design, we have devoted particular attention to the easy interoperability of the connections between the discovery page, the central search page, and the course distribution and sub-page(+application). With the introduction of the complex filtering system, we also established the possibility of quick filtering based on location and further parameterizability and scalability.
Aside from the comprehensive, themed contact/FAQ page, we have developed and implemented various blog pages, promotional and advertising interfaces, and interfaces filled with general content for our customers on both mobile and desktop screens.
Reviews
the project
Mobile App Dev for IT Company
"Besides the deep professionalism in the UX/UI area, they had a lot of interesting ideas and solutions."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the director and founder of Cyberg Corp Plc. CyBERG Corp. Plc. is the developer of the disruptive 3FA (Food/drinks For Free Anywhere) model. We are building up a global digital community through bricks and mortar touchpoints where physical filters supported by new technologies ensure the cleanliness of data and filter out fake profiles and false information.
As an incentive, we offer discounts or even free products/services in the physical shops.
For what projects/services did your company hire 5mart Studio, and what were your goals?
We cooperated with 5mart Studio on several smaller projects. In particular, they created our branding/identity, and our web design.
Furthermore, they created the UI/UX design of our mobile application and worked on our digital-restaurant franchise brand, Kajahu’s branding. As we have worked on several projects, we had different goals. In general, we wanted to create high-quality brandings and UI/UX designs, and offer cutting-edge solutions to our clients.
How did you select 5mart Studio and what were the deciding factors?
We previously knew the founders of the company, and it was an obvious choice to start working with them. It turned out that it was a very good choice.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We worked on different projects together with 5mart Studio. Our main project was Anyupp, you can read more about it via this website: https://www.anyupp.com/ , and you can also download the app via the website.
How many resources from the 5mart Studio team worked with you, and what were their positions?
We worked with 3-4 team members, designers, and a project manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
You can check Anyupp’s website and download the application to see the outcome. https://www.anyupp.com/ (The website is a temporary landing page, we are working on a more detailed website which will be available in 2022 Q1.)
Describe their project management style, including communication tools and timeliness.
PM was effective, there was no any interruption during the project. We used whereby and slack to communicate.
What did you find most impressive or unique about this company?
The team of 5mart Studio is still small, but dynamically growing, and during this fast growth, the team and the project management runs smoothly and agile. Besides the deep professionalism in the UX/UI area, they had a lot of interesting ideas and solutions. S,o they can help you to make your project better than you imagined.
Are there any areas for improvement or something they could have done differently?
As they are growing rapidly, it is a big challenge for them to hire new colleagues keeping their standards, and integrate the new members into the team. They are facing a change, they need to be able to manage it to become one of the market leaders in the region.
the project
E-Commerce Dev for Fashion Brand
"This company has very talented, up-to-date, and committed employees, so their work is very effective."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner of a fashion brand. We make and sell unique and sustainable hand-embroidered clothing.
For what projects/services did your company hire 5mart Studio, and what were your goals?
It was really needed to have a webshop which perfectly serves the demand of our target group, so we hired 5mart Studio to create a webshop. Our main goal was to have a neat but funky design (just like our brand) and a satisfying user experience both on mobile phones and computers.
How did you select this vendor and what were the deciding factors?
One of my friend recommended 5mart Studio. Then I searched for their works and I was convinced instantly.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
First we discussed what were our main goals regarding the development of the webshop. Then they provided me the offer which consisted every details. After I accepted the precise offer, we had a meeting again to discuss further ideas.
Then I received a Miro board with the sitemap, which was very helpful for me to understand how the webshop will be built. After that I reveived the first and the second web-design planning by Adobe XD. I shared my comments on them, and the work went on. They always informed me about the current status of the planning, designing and the development.
How many people from the vendor's team worked with you, and what were their positions?
I worked with two people, one of them was responsible for the planning and the web-design, while the other colleague was developing the webshop.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The project is ongoing, but my general feedback is very positive. The team was always prepared, up-to-date and on time. The webshop is almost done and I am very satisfied with the outcome. It is exactly what we wanted to create in design, UX and technology.
Describe their project management style, including communication tools and timeliness.
The team has a strict but flexible management style, which means on one hand they were on time thanks to the good strategic planning. On the other hand if I had something to change, they were flexible and always available to discuss with me the innovations. They use the right communaction tools. As if we had to share some documents, we used e-mail, but for meetings we could do it via an online video.
What did you find most impressive or unique about this company?
This company has very talented, up-to-date and committed employees, so their work is very effective. I find it inspirational because I work with different agencies, and this kind of effectiveness is quite rare. They are strongly skilled both from the creative side and the technological side.
Are there any areas for improvement or something they could have done differently?
I was satisfied with the process and the result as well.
the project
Design Services for Clinical Institute
"They provided a professional site with an easy, user-friendly framework to update and coordinate."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the head of the research unit.
For what projects/services did your company hire 5mart Studio, and what were your goals?
We hired a team to design our logo, website and online research test batteries.
How did you select this vendor and what were the deciding factors?
The hired team was recommended by one of our partners and we searched online for references of their previous works. All showed convincing.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a kick-off meeting to decribe the aims and specifications. We provided the contents for the platform and defined the framework for online research batteries. They developed the website and background materials e.g., mailing list. All steps were reported and feedback was requested.
How many people from the vendor's team worked with you, and what were their positions?
A project manager was our contact person. We also discussed ideas with the company leaders. 2-3 web designers were working on the project.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our website was visited many times and numerous participants already completed our online research surveys. The new apperance also helped us to reinforce our position in the field of applied medical sciences.
Describe their project management style, including communication tools and timeliness.
We had weekly online communications via emails and online meetings. The website was developed in steps, following all steps, samples were provided with pics, pdf-s and documents showing the actual status and web design. All steps needed an approval before moving front to new duties.
What did you find most impressive or unique about this company?
They provided a professional site with an easy, user-friendly framework to update and coordinate.
Are there any areas for improvement or something they could have done differently?
Minor bugs appeared in the first days of the activation, however, they recognized them quickly and fixed in time.
the project
Web Dev for Language Examination Company
"They are experienced, innovative, and motivated."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
iTolc is the market leading online language exam center in Hungary, and I am the CEO of the company.
For what projects/services did your company hire 5mart Studio, and what were your goals?
We worked with 5mart Studio on several web development and design projects. Our goal was to provide great customer experience and to enhance the conversion through our digital interfaces.
How did you select this vendor and what were the deciding factors?
We have a long history of working together with the CEO of 5mart Studio, therefore it was an obvious choice for me to hire them to this project.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We developed different microsites, we re-design the main webpage of the project and we created several design materials for different purposes. In the development project we mainly used wordpress-based solutions.
How many people from the vendor's team worked with you, and what were their positions?
4-5 people, IT lead, Design lead, backend developer, frontend developer, UI/UX designer
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I was very happy working with 5mart Studio, they often came up with great ideas, and provided even better solutions that I was thinking of.
Describe their project management style, including communication tools and timeliness.
They were happy to use Skype as a communication channel which is my preference, we often held group meetings, and they managed the tasks in monday.com and jira, based on the type of tasks in question.
What did you find most impressive or unique about this company?
They are experienced, innovative, and motivated.
Are there any areas for improvement or something they could have done differently?
I was entirely satisified with the collaboration, therefore I am unable to highlight any field for improvement.
the project
UI/UX Design & Animation Prod for Fintech Infrastructure Co
"The team and the project management runs smoothly and agile."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO and founder of a fintech infrastructure provider. We develop, design and provide neobanking infrastructure for financial and non-financial institutions.
For what projects/services did your company hire 5mart Studio?
We cooperate with 5mart Studio in case of complex digital banking projects, where we had outsourced most of the UX/UI tasks and the complete procedure of animation video producing.
During the tenders and the projects it would be an opportunity for us to name 5mart as qualified subcontractor because of their relevant references.
What were your goals for this project?
Our main goal was to build new and strong relationships in the financial institution sector which is our main target market of us. Beside of this these projects are great references and our main profit drivers as well.
How did you select 5mart Studio?
We were looking for a supplier who has references, history and experience, but they are small enough to operating as agile as it is possible. We have selected 5mart after some deep interview.
Describe the project in detail.
We have provided digital banking products, services and consulting for our customers with some additional marketing tools just like animation videos, UX/UI elements and webpages.
We was responsible for the project management and all of the elements of the projects, but some of them came from our vendors, just like 5mart.
What was the team composition?
There were involved 4-5 people from 5mart side as follows:
- Project manager (1)
- UX/UI experts (2-3)
- video designer (1)
We kept in touch with the project manager, however, sometimes involved the senior UX/UI expert as well.
Can you share any outcomes from the project that demonstrate progress or success?
One of our banking customers started to providing POS terminals for the Hungarian market based on the strategy which made by us. In a later stage they started to build up a digital onboarding process for this activity.
Our company built up the online KYC process and some IT development, and they expanded the scope with animation tutorial videos and some other online marketing material.
With this package our partner is able to provide POS terminals in a convenient and innovative way, which is not least cheaper for them and for the end-users as well.
How effective was the workflow between your team and theirs?
It was straight forward, there was no interruption during the project.
What did you find most impressive about this company?
The team of 5mart Studio is small, but dynamically growing, and during this fast growth the team and the project management runs smoothly and agile. Beside of the deep professionalism in the UX/UI area, the Smart AR solution of them is amazing, I hope to have a chance to use it soon.
Are there any areas for improvement?
It could be a great way of improvement if they build their own development team. With this 5mart could be provide an entire range of digital services.
the project
E-Commerce Platform Dev for Fashion Startup
"5mart Studio was flexible and adaptable."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
DAIGE is an innovative direct-to-consumer fashion startup based in Budapest, Hungary. We create one-of-a-kind garments with a small team, in limited, sustainable quantities, with special manufacturing processes.
Our guiding principles are authenticity, sustainability, affordability, and practicality. I am a co-founder and Head of Operations of DAIGE and daigeworld.com.
For what projects/services did your company hire 5mart Studio, and what were your goals?
We hired 5mart Studio to create daigeworld.com, an interactive, visually exciting, and user-friendly e-commerce platform. Our goals were to have this platform fully functional and available in multiple languages to support both national and international sales.
How did you select 5mart Studio and what were the deciding factors?
We found 5mart Studio through word of mouth, they were recommended to us by a trusted partner after we had an unsatisfactory experience with a different company.
We chose 5mart Studio because they exercised a high degree of professionalism and had a wealth of experience in similar projects. Furthermore, their and our teams were an instant fit personally, which was an important factor that helped to make our decision.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
5mart Studio was hired to develop the daigeworld.com platform. They carried out first stage developments of the website, and migrated our previously existing webshop into Woocommerce within daigeworld.com, as well as installing the appropriate plugins to create a multilingual site.
A key request we had was to create a platorm with a very specific look that fits our original plans and visual expectations while remaining user-friendly and supporting e-commerce transactions, which 5mart Studio was able to deliver.
We continue to work with 5mart Studio and are in the process of further developments on the platform, which include a loyalty scheme, gamification, and development of a magazine that seamlessly integrates into the webshop to improve user experience.
How many people from the vendor's team worked with you, and what were their positions?
We worked with three people, two lead developers and a general manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The measureable outcome of the project is that daigeworld.com is up and running, and it has been done according to our plans and expectations.
The site is available in both Hungarian and English, Woocommerce is fully functional, we have multiple payment modules to choose from, our home page and magazine page look and work as we planned.
We received an e-commerce platform that supports our company’s goals and is a solid foundation for future improvements.
Describe their project management style, including communication tools and timelines.
We communicated with 5mart Studio mainly through Slack and e-mail. We had face-to-face meeting to a lesser extent mainly due to the pandemic. 5mart Studio was flexible and adaptable, always open to our requests for meetings or calls and replied to our messages quickly and efficiently.
What did you find most impressive or unique about this company?
Mostly what I have already mentioned above: a high degree of professionalism and experience, great personal connection, reliable communication, flexibility and adaptability to the company they work for.
Are there any areas for improvement or something they could have done differently?
At the very beginning of the project we felt as though they did not have enough capacity to deal with arising problems or concerns from our end. However, they quickly assessed the capacity and resources our project required and effectively resolved this problem.
the project
AR Dev for Outdoor Media Company
"They provide quick and detailed feedback on everything."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Innovation Specialist - managing creative solutions for outdoor media campaigns and searching for new advertising opportunities for brands in the ooh sector
For what projects/services did your company hire 5mart Studio, and what were your goals?
We are always wanted to connect our analog posters with the online world and the AR technology is a very good and interesting way to do that. Since we didn't have specialized resources in-house, we reached out to an external AR development team.
How did you select 5mart Studio and what were the deciding factors?
We announced a competition for digital solutions as part of the Golden Blade creative competition in Hungary. The best solution was presented to us was the AR technology by 5mart Studio.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
AR arrived to browsers. Customers can be reached with higher efficiency with ‘on the spot’ digitizing, and there is no need to download additional applications. Standing in front of the poster, the surface can be brought to life with a lightning fast process for an intensive visual experience.
How many people from the vendor's team worked with you, and what were their positions?
Boldizsár Mátyás - Creative Director, Benedek Juhász - General Manager, Bence Világi - Head of Development, Áron Szemző - Head of Sales & Marketing
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We haven't fininshed our project yet, but our customer is pleased with the results we reached so far.
Describe their project management style, including communication tools and timelines.
During development, we had almost daily email contact, and weekly video calls with their project manager and development team to make sure everything was on track.
What did you find most impressive or unique about this company?
They offered high-level webAR development at an affordable price, and their team often suggested alternative solutions to technical challenges. They provide quick and detailed feedback on everything.
Are there any areas for improvement or something they could have done differently?
Everything was fine, but if I have to highlight something, maybe they should expand the repository of their solutions a little bit, to make their product more versatile.
the project
New Brand Marketing for Vegetable & Fruit Canning Company
"They have extremely well-focused team members with high sense and understanding of the challenges we face."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our company is producing canned (and also in jars) vegetables and fruits with different brands and also private labels for big EU retail chains and delivers our products to 24 countries. My position is: Regional sales and marketing director for CEE
For what projects/services did your company hire 5mart Studio?
We have just preparing the launch of a completely new range to few markets and we plan to build a new sub-brand under our umbrella brand "Globus". Our cooperation with 5mart Studio is focusing on building the brand awareness for the new sub-brand focusing on the younger target groups via using modern, revolutionary marketing elements.
What were your goals for this project?
Projext goal: to catch x% of the target group via modern tools and create brand awareness during a 3 months very intensive period.
How did you select 5mart Studio?
We used our business intelligence and our network to map agencies and were collecting best practices on the market - so it was the way we got to 5mart Studio.
Describe the scope of their work in detail.
We have few meetings to deeply discuss our aim and our challenges with the launch of the new range and then we asked them to form some ideas to deliver our expectations.
What was the team composition?
We have a small marketing team so we have been working closely togethere with them on each decision making level. Chiefs, creatives, IT specialist and other colleagues joint to the meetings as it was necessary and needed.
Can you share any outcomes from the project that demonstrate progress or success?
Project will start officially in Aug so we are just finalising the complete program. No results available yet.
How effective was the workflow between your team and theirs?
Effective communication and team work, quick response times, openness to any changes in the meantime, dedication to find the best possible way to deliver expectations
What did you find most impressive about this company?
Extremely well focused team members with high sense and understanding of the challenges we face. Solution focused with high creativity and execution.
Are there any areas for improvement?
not really
the project
UI/UX Design for Carwash Company
"They really wanted to understand the product and not just design a great interface."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CTO of an online carwash company called Cleango.
For what projects/services did your company hire 5mart Studio?
We hired 5mart Studio to completely UX research and UI design our mobile application from scratch.
How did you select this vendor?
We interviewed around 3 different firms and their price/value range seemed the best.
Describe the project in detail and walk through the stages of the project.
Their team conducted a smaller research (which was totally sufficient for us) and then started wireframing and moodboarding. Finally, the final designs started to come for all the screens. We ended up with around 200 screens in a prototype.
How many resources from the vendor's team worked with you, and what were their positions?
Two designers were working on the project.
Can you share any outcomes from the project that demonstrate progress or success?
We've got we agreed on and more. Also they provided a couple of iterations for us as well for specifiy flows/screens. The final outcome can be considered a success for sure.
How effective was the workflow between your team and theirs?
Their communication was pretty good, we received demos and updates every week. We missed the deadline with a few days but it wasn't a big deal.
What did you find most impressive or unique about this company?
Their thought process is spot on. They really wanted to understand the product and not just design a great interface.
Are there any areas for improvement or something they could have done differently?
Maybe a better prototype at the end could be more flashy. (with animations, or motion design)
the project
UI Design for B2B SaaS Development Company
"They are very talented professionals and as well nice people who are fun to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the managing director of AirNip. We develop a B2B SaaS
For what projects/services did your company hire 5mart Studio?
Designing the user interface of the AirNip software
What were your goals for this project?
To create an intuitive and sophisticated interface which is fun to use.
How did you select 5mart Studio?
I've known them for some time now. As I'm an admirer of their work it was a no brainer choosing them.
Describe the project in detail.
We went through the following sessions: - Branding - UX/wireframes - UI
What was the team composition?
PM, senior and unior UX designer
Can you share any outcomes from the project that demonstrate progress or success?
The software is yet to be launched, but we're very satisfied with 5mart's work.
How effective was the workflow between your team and theirs?
They were always responsibe, flexible and helpful
What did you find most impressive about this company?
They are very talented professionals and as well nice people who are fun to work with.
Are there any areas for improvement?
In this project not really
Exhibiting unmatched development prowess, 5mart Studio successfully created a functional and exquisite mobile app. The team deployed a smooth workflow to ensure the project's success. They were communicative, professional, and creative.