Cogniflow DGTL

BACKGROUND

Please describe your company and position.

I am the Commercial Director of Connective Payments

Describe what your company does in a single sentence.

Connective Payments is a payments consultancy supporting merchants, payment service providers, banks, and other organizations with payments strategy, transformation, compliance, and implementation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cogniflow DGTL to accomplish?

We hired Cogniflow to support us with lead generation and help us build a more structured approach to reaching relevant prospects. One of the projects within this collaboration was preparing for the major event Money20/20.
For this project, our goal was to make our participation in the conference as commercially effective as possible by identifying the right companies and people to connect with, running targeted outreach before the event, and creating opportunities for relevant meetings and new business relationships.

SOLUTION

How did you find Cogniflow DGTL?

Referral

Why did you select Cogniflow DGTL over others?

• Referred to me
• Innovative solution

How many teammates from Cogniflow DGTL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cogniflow supported us with the preparation and outreach around Money20/20. An important first step was narrowing down the very large conference audience into a focused list of people who were genuinely relevant to Connective Payments. Cogniflow helped us define the ICPs for the campaign, research relevant companies and decision-makers, and build targeted prospect lists.

They then developed the outreach approach and messaging and launched multichannel campaigns through email and LinkedIn ahead of the conference, with the goal of starting conversations and arranging meetings during Money20/20.

After the event, Cogniflow also ran follow-up outreach to relevant contacts we had not managed to meet during the conference, allowing us to continue those conversations beyond the event itself.

The key deliverables included:

• ICP definition and audience segmentation;
• research and selection of relevant Money20/20 attendees;
• creation of targeted prospect lists;
• development of outreach strategy and messaging;
• email and LinkedIn outreach before the conference;
• support with generating conversations and meeting opportunities;
• post-event follow-up campaigns. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project helped us approach Money20/20 with a much more focused commercial plan instead of relying only on spontaneous networking during the event.

The outreach reached relevant people across the payments ecosystem and generated new conversations before and around the conference. Several contacts continued into follow-up discussions after the event, including people who expressed interest in staying in touch and exploring potential opportunities.

For us, an important outcome was not only the meetings themselves, but also the network and pipeline of relevant contacts created around the conference. It gave us a stronger base for continuing conversations after Money20/20 and developing some of these relationships further over time. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cogniflow managed the project well and kept the process clear for us. They regularly checked in with our team, listened to our feedback, and adjusted the targeting or messaging when needed.

Communication was easy, and they were quick to respond. We also liked that they were proactive and could move things forward without needing a lot of input from our side. 

What was your primary form of communication with Cogniflow DGTL?

Virtual Meeting

What did you find most impressive or unique about this company?

What we liked most was the structured approach to conference preparation. The whole process was clear and well organized, without unnecessary chaos.

Cogniflow helped us focus on the right people, build relevant messaging, and make the outreach more targeted. This gave us a much better foundation for meaningful conversations during and after the event. 

Are there any areas for improvement or something Cogniflow DGTL could have done differently?

Overall, we were happy with the project and the way Cogniflow worked with us. The main thing that could be improved is the timing of the outreach.

In hindsight, it would have been better to start the campaign earlier to give more time for conversations and meeting scheduling before the conference. 

BACKGROUND

Please describe your company and position.

I am the CCO of Globadyme BV

Describe what your company does in a single sentence.

Globadyme is a Netherlands based technical payment service provider helping businesses accept global payments through 750+ payment methods and 150+ currencies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cogniflow DGTL to accomplish?

• As a startup, one of our main challenges was building a sustainable lead generation strategy and execution process. We were still validating our product-market fit and trying to better understand which industries, ICPs, and outreach angles were the best fit for Globadyme’s payment solutions.
• We hired Cogniflow to help us structure and execute our outbound lead generation efforts, define target audiences, identify the right industries to approach, and build scalable LinkedIn and email outreach campaigns.

SOLUTION

How did you find Cogniflow DGTL?

Referral

Why did you select Cogniflow DGTL over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Cogniflow DGTL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cogniflow helped us build and automate our outbound lead generation process across multiple industries. The team set up outreach campaigns for the founder and approximately seven employees, helping us create a scalable and structured sales outreach process.

Their work included:

● defining targeted audiences and ICPs for different industries, 

● identifying relevant prospects and market segments,

● creating personalized messaging and outreach sequences for each industry,

● setting up and automating LinkedIn and email outreach campaigns through lead generation tools,

● optimizing the outreach strategy based on campaign performance.

As a result, we were able to consistently generate between 4 and 8 qualified calls per month and achieved a strong conversion rate from MQL to SQL. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project helped us create a much more structured and scalable outbound lead generation process. Before working with Cogniflow, most of our outreach was done manually through LinkedIn, conference networking, and direct follow-ups.

After implementing the new outreach strategy and automation flows, we started consistently generating between 4 and 8 qualified sales calls per month across several target industries, including eSIM, crypto, e-commerce, travel, gaming, and e-mobility.

Another important outcome was the improvement in lead quality. The campaigns achieved a strong conversion rate from MQL to SQL due to better audience targeting, industry-specific messaging, and more personalized outreach flows.

The project also helped us better validate our product-market fit and understand which industries and ICPs responded best to our payment solutions. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cogniflow was easy to work with and very responsive throughout the project. They delivered the campaigns on time, adapted quickly to our feedback, and helped us continuously improve the targeting and messaging based on results.

What was your primary form of communication with Cogniflow DGTL?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The easyness in comminication

Are there any areas for improvement or something Cogniflow DGTL could have done differently?

In general we are quite happy with the services provided and the frequent update gave us the opportunity to review and adjust the proces. The proces is still ongoing and results are still improving.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of COTIT, an IT company focused on making supply chain complexity simple, transparent, and adaptable.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cogniflow DGTL?

We needed help with business process management consulting to source leads for an event and have a productive event by preparing outreach to the community for that specific event.

SOLUTION

What was the scope of their involvement?

Cogniflow DGTL helped us with business process management consulting to source leads for an event and have a productive event by preparing outreach to the community for that specific event. The team also helped us gain an overall understanding of our target audience at the event and ensured we stored that information even after the event.

Regarding the work process, Cogniflow DGTL scraped the company list from the official event website since the attendee list wasn't available. The team collected 2,000 company profiles, enriched the company data, and selected the targeted companies, ultimately shortlisting 716 targeted companies.

Moreover, Cogniflow DGTL analyzed 3,000 attendee profiles with defined job titles and shortlisted 1,613 highly qualified leads representing 716 target companies with a clear potential for collaboration.

What is the team composition?

We worked with 2–5 teammates from Cogniflow DGTL.

How did you come to work with Cogniflow DGTL?

We met Cogniflow DGTL through an event and business relation. We chose them over other options because they were close to our geographic location, had a great culture fit, offered good value for the cost, and had company values aligned with ours.

How much have you invested with them?

We invested less than $10,000.

What is the status of this engagement?

We worked with Cogniflow DGTL from December 2025 to January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Cogniflow DGTL set up automatic outbound campaigns through LinkedIn and emails, resulting in a 33% open rate, 1.5% reply rate, and 17 scheduled meetings. Overall, the results were great, and we couldn't wish for better results.

How did Cogniflow DGTL perform from a project management standpoint?

Cogniflow DGTL's project management was awesome, and they delivered on time. Regarding communication, we had in-person and virtual meetings and communicated via email and messaging apps.

What did you find most impressive about them?

Cogniflow DGTL's great follow-up and strong guidance were really fantastic.

Are there any areas they could improve?

There was nothing they could improve on.

BACKGROUND

Please describe your company and position.

I am the Owner of CraftCode AG

Describe what your company does in a single sentence.

Founded in 1989 in Switzerland, CraftCode is a globally active IT company committed to designing, building, and supporting digital systems that drive transformation and sustainable growth. With over three decades of experience, we’ve earned a reputation for delivering innovative, secure, and high-performance technology solutions tailored to a wide range of industries and markets. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cogniflow Digital to accomplish?

• Conference Preparation Process – built a process to scrape/aggregate conference attendee data, enrich it, match it to our ICP, and run multichannel (email + LinkedIn) outreach before the event.
• On-Site Sales Representation at GITEX – provided a trained sales rep to work from our booth, qualify walk-in traffic, run short demos, host pre-booked meetings, and push all conversations straight into our CRM with the right tags and next steps. This ensured zero lead leakage during the event.

SOLUTION

How did you find Cogniflow Digital?

Referral

Why did you select Cogniflow Digital over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Cogniflow Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1.Data Analysis & Segmentation

• Analyzed 31,000 attendee profiles from the official GITEX B2B matchmaking platform.
• Applied ICP filters (industry, company size, role relevance) to define 8,573 potential leads aligned with CraftCode’s focus sectors — retail, FMCG, finance, system integrators, and technology.
• Conducted additional enrichment using LinkedIn and company websites to ensure data accuracy and contextual relevance.

2. Lead Qualification & Prioritization

• Shortlisted 2,022 highly qualified leads representing 740 target companies with a clear potential for collaboration.
• Submitted a final shortlist of 35 top-tier companies to the GITEX organizers with a request to facilitate pre-arranged meetings.

3. Outreach

• coordinated the team to outreach 2000 targeted people we have to be matchmaking platform
• Implemented automated outreach campaigns using Lemlist to engage 506 high-priority contacts through both email and LinkedIn.
• Personalized sequences for each persona (CIO, COO, Tech Director, Partner Manager) to maximize engagement and booking rates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team was fully prepared for the conference — all members received clear instructions, messaging guidelines, and outreach frameworks to engage prospects confidently and consistently.
Pre-event lead generation was completed, with thousands of potential contacts analyzed and prioritized, giving the team a strong starting pipeline even before the event began.
The conference investment was maximized — instead of relying on walk-in traffic, CraftCode arrived with pre-scheduled meetings, structured outreach, and a defined follow-up plan.
The company built a qualified lead base ahead of the conference, ensuring that booth time was spent on relevant, high-value conversations.
Internal coordination improved significantly, as marketing, sales, and leadership operated with unified data, scripts, and CRM processes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cogniflow demonstrated excellent project management throughout the engagement. All deliverables were completed on time and according to the agreed schedule, despite the tight preparation window before GITEX.

The team maintained clear communication and strong organization, providing regular updates, progress reports, and transparent tracking of each project phase — from data analysis to outreach automation and sales team coordination.

What was your primary form of communication with Cogniflow Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Team spirit 

Are there any areas for improvement or something Cogniflow Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I'm an executive at VITech

Describe what your company does in a single sentence.

Software & data engineering solutions for healthcare giants and midsize businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cogniflow to accomplish?

• We hired Cogniflow to define and execute a comprehensive marketing foundation for our healthcare-focused software services. Our main objectives included identifying the right market niche, defining our customer profiles, building clear service positioning, and launching a marketing MVP that would enable lead generation, partnership development, and brand visibility.

SOLUTION

How did you find Cogniflow?

Referral

Why did you select Cogniflow over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Cogniflow were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Cogniflow led a multi-phase engagement, covering strategic research, positioning, and marketing execution. 

Key deliverables included:

• Strategic Foundations: Company assessment, market niche research, competitor analysis, and customer personas tailored to the healthcare industry.
• Marketing MVP: Developed a new website (services, expertise, case studies, blog, about page), company presentations, social media setup, and go-to-market stories (project writeups, testimonials).
• Content Strategy: Defined core messaging and implemented distribution across platforms — including articles, presentations, and website content.
• Lead Generation: Created and tested LinkedIn outreach messaging and tactics, with performance tracking.
• Partnerships: Outlined partnership directions with clients, tech providers, and business collaborators.
• Team Setup: Assembled a full marketing team including a consultant, specialist, designer, and developer roles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Launched a modern, fully structured marketing website.
• Finalized service positioning for VITech's healthcare vertical.
• Created professional marketing assets used in client outreach and sales.
• Defined and validated LinkedIn messaging sequences with measurable engagement metrics.
• Developed clear documentation of customer personas and GTM strategy, enabling internal alignment across teams.
• Established the core marketing team and operational workflows for ongoing execution.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cogniflow DGTL was highly organized, flexible, and responsive throughout the engagement. They managed the project in well-structured phases, aligning regularly with our team to adjust priorities based on real-time feedback. Deliverables were provided on time, and the communication was transparent, proactive, and solutions-oriented. Their ability to move quickly while maintaining strategic depth was a major asset to our team.

What was your primary form of communication with Cogniflow?

• In-Person Meeting
• Virtual Meeting

BACKGROUND

Please describe your company and position.

I am the COO Consultant of halynahyrka.com

Describe what your company does in a single sentence.

Consulting and coaching services for CEOs who want to build business-oriented teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cogniflow Digital to accomplish?

• Lead generation strategy for consulting and coaching services
• Established lead generation process via LinkedIn via Expandi and Sales Navigator tools.

SOLUTION

How did you find Cogniflow Digital?

Referral

Why did you select Cogniflow Digital over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Cogniflow Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired agency to develop and implement a lead generation strategy for our consulting and coaching services. The goal was to establish a predictable, automated client acquisition process using LinkedIn outreach and AI-driven tools, ensuring a steady flow of qualified leads aligned with our target audience.

They helped us structure our sales funnel, define clear ICP criteria, and set up an optimized multichannel outreach system leveraging Expandi and LinkedIn Sales Navigator. Their team’s deep understanding of B2B go-to-market strategy and marketing automation allowed us to transform manual outreach into a data-driven, scalable process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with agency delivered measurable improvements across our lead generation process and overall client acquisition strategy. Within the first three months:

• Automated LinkedIn outreach reduced manual prospecting time by 60%, allowing more focus on client work and consultations.
• Connection and response rates increased by 45%, driven by targeted ICP segmentation and personalized messaging.
• Established a predictable lead generation funnel, ensuring a steady flow of qualified prospects every week.
• Implemented a scalable automation system using Expandi and Sales Navigator, now fully integrated into daily operations.
• Improved visibility through campaign analytics and performance dashboards, supporting ongoing optimization.

Overall, the project transformed a manual outreach process into a data-driven, repeatable system that continues to generate measurable business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project efficiently and met all agreed deadlines. The team maintained clear communication, provided regular updates, and quickly adapted to our feedback. 

What was your primary form of communication with Cogniflow Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're proactive in suggesting improvements and always responsive to our needs, ensuring that each stage of the lead generation setup and optimization was completed smoothly and on time.

Are there any areas for improvement or something Cogniflow could have done differently?

...

BACKGROUND

Please describe your company and position.

I am the COO of P2H Inc.

Describe what your company does in a single sentence.

Founded in 2005, P2H Inc., is a globally-operating digital engineering group supporting regulated and high-growth sectors. We build and maintain mission-critical solutions with proven expertise in real-time data pipelines, distributed cloud-native architectures, and compliance-first platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Congnifow to accomplish?

• Technology partnership partnership framework
• Select partnership opportunities aligned with the company's strategic goals.
• Hire Senior Partnership Manager

SOLUTION

How did you find Congnifow?

Referral

Why did you select Congnifow over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Congnifow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main aim for the project, was creation of P2H Partnership Program. It was designed to expand P2H delivery capabilities and market position of P2H.

Through a structured network of 100 strategic technology and delivery partners, this program enables P2H to close all customer requests while keeping quality, communication, and accountability within one trusted ecosystem. The initiative blends strategic sourcing, partner onboarding, workflow integration, and co-marketing — ensuring that P2H becomes a single, unified entry point for all client technology needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Understand P2H’s current capabilities and identify the gaps between client demand and internal expertise.
• Define the strategic goals, governance structure, and success criteria for the partnership program.
• Identify, vet, and shortlist 100 qualified partners across technology and domain areas aligned with client needs.
• Signed 55+ partners for Partnership Program

Describe their project management. Did they deliver items on time? How did they respond to your needs?

P2H’s project management was timely, responsive, and adaptive — characterized by disciplined planning, proactive communication, and consistent delivery.

They not only met deadlines but also showed genuine commitment to understanding evolving needs, offering recommendations that improved the final outcome rather than simply executing the initial brief.

What was your primary form of communication with Congnifow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to understand our business fast and turn insights into concrete actions. Their team combined strategic thinking with operational precision, which made their consulting truly valuable.

Are there any areas for improvement or something Congnifow could have done differently?

The collaboration was great, though more structured follow-up and clearer communication on next steps would make the process even stronger.

BACKGROUND

Please describe your company and position.

I am an Executive of BELONG NL

Describe what your company does in a single sentence.

BELONG NL supports internationals who want to build a life in the Netherlands beyond the basics of relocation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cogniflow DGTL to accomplish?

• Belong hired Cogniflow to validate market demand and generate new business opportunities through targeted outbound campaigns. The primary objective was to test whether different audiences in the Netherlands would be interested in solutions that help international employees and migrant families navigate life, education, and integration in the country. The project focused on identifying relevant target audiences, validating messaging, generating conversations with potential buyers, and creating a scalable outreach process that could support future growth.

SOLUTION

How did you find Cogniflow DGTL?

Referral

Why did you select Cogniflow DGTL over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Cogniflow DGTL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cogniflow helped us design and execute outbound campaigns to validate our go-to-market assumptions and identify potential customers for our integration and education products. The project included audience research, ICP definition, messaging development, prospect list building, contact enrichment, campaign setup, LinkedIn and email outreach automation, campaign optimization, and performance reporting. Two separate target audiences were tested: Dutch schools that work with international families and students. HR and people teams responsible for supporting international employees relocating to the Netherlands. The goal was to understand which audience showed the strongest interest, generate meaningful conversations, and gather market feedback that could help shape our future sales strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project successfully validated market interest across two different target audiences and generated several qualified conversations with potential partners and customers. One of the most interesting outcomes came from the education sector. While we initially viewed schools as an experimental audience, the campaign achieved a 5.2% reply rate and generated three highly relevant meetings with schools interested in discussing how they support international families and students. The HR-focused campaign also generated valuable market feedback and conversations with professionals responsible for employee relocation and integration programs. Beyond the meetings themselves, the project helped us better understand our target market, validate key assumptions, refine our messaging, and identify future opportunities for growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cogniflow managed the project professionally and delivered all agreed activities on time. Communication was clear throughout the engagement, and the team was highly responsive to feedback and new ideas. What we appreciated most was their willingness to iterate quickly. As we learned more about the market and the responses we were receiving, Cogniflow continuously refined the messaging, targeting, and outreach approach to improve campaign performance.

What was your primary form of communication with Cogniflow DGTL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their strategic approach to experimentation and market validation. Rather than simply launching campaigns, they focused on helping us learn which audiences, messages, and positioning resonated most with the market. Their combination of outbound expertise, automation, and analytical thinking allowed us to gather valuable insights while simultaneously generating business opportunities.

Are there any areas for improvement or something Cogniflow DGTL could have done differently?

The project met our expectations, and the team was highly responsive throughout the engagement. As a next step, it would be valuable to see even deeper analysis of audience feedback and buying signals collected during the campaigns to help inform future product and go-to-market decisions.