Coalition Technologies

BACKGROUND

Please describe your company and position.

I am the COO of The Willow Tree Boutique

Describe what your company does in a single sentence.

For 30 years, The Willow Tree has been selling top brands, offering affordable prices and wide selections in women’s fashion, and providing superior customer service. Due to extraordinary vision and passion, what began as a small ladies’ boutique in Northeast Alabama has now blossomed into multiple store fronts. After years of success, and encouragement from our beautiful customer base, we added an online store and a free app to our Willow Tree brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• SEO Optimization
• PPC Campaigns
• Google Ads

SOLUTION

How did you find Coalition Technologies?

Online Search

Why did you select Coalition Technologies over others?

Other

What was the size of Coalition Technologies’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Team worked in a timely manner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Customer Service A+
• Being found easily on google
• Great ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

seo, ppc campaigns and google ads. They're great to work with and are highly responsive. GREAT team overall

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

When asking what they recommend to help further our growth, they ALWAYS would suggest this or that and help with our growth.

Are there any areas for improvement or something Coalition Technologies could have done differently?

google overall growth

BACKGROUND

Please describe your company and your position there.

I am one of the owners of a hand crafted candle company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

Our website needed alot of help.

SOLUTION

How did you select this vendor and what were the deciding factors?

Cost, recommendation from a well respected marketing company.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They did an assortment of things such as teaching me to add variable size products, enhanced photos, helped with blog placement on the page and more that I am not tech savy enough to understand :)

How many people from the vendor's team worked with you, and what were their positions?

Doug with Sales. Faye and I am not sure of her position

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We got our first order from a client through Facebook.

Describe their project management style, including communication tools and timeliness.

friendly and timely.

What did you find most impressive or unique about this company?

They did every single thing they said they would do. Most companies do not.

Are there any areas for improvement or something they could have done differently?

Everything was perfect.

BACKGROUND

Please describe your company and your position there.

I work for a large streaming service and I am the Director of CRM

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies?

Our internal creative team had limited capacity to help design emails for DTC Marketing

SOLUTION

How did you select this vendor and what were the deciding factors?

Our Sr. Director had heard great things from others about them and the client examples were what we were looking for

Describe the project in detail and walk through the stages of the project.

We approached CT to handle the creative for all our national promo emails and help with the launch of new products. To begin the project we commissioned them to develop a new email template for us. Then using the template adapted it for different campaigns. They also helped us develop a product announcement email which was very well received by all stakeholders

How many resources from the vendor's team worked with you, and what were their positions?

we had 3-5 resources dedicated to our project from designers to account execs and coordinators

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched new products through CT to welcome reception from stakeholders and they helped drive strong results from our holiday marketing campaigns.

How effective was the workflow between your team and theirs?

Our process was quite effective and we were always able to meet deadlines.

What did you find most impressive or unique about this company?

Great team of designers with good experience in the DTC space. Could provide broad strokes of what we wanted and it was interpreted well.

Are there any areas for improvement or something they could have done differently?

More defined SLA's for updates to creative

BACKGROUND

Please describe your company and your position there.

We are a post harvest equipment solution company that caters to cannabis and hemp consumers. I am the Marketing Director at Tom's Tumbler.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

We have launched multiple new products and Coalition has been a great part of this. They have advertised us throughout google and revamped our whole website. Our goals are to maximise our conversion rate for ppc.

SOLUTION

How did you select this vendor and what were the deciding factors?

We changed our e-commerce from Shopify to Big Commerce and they recommended Coalition. We have had SEO contractors in the past and they do not compare.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Coalition has done a number of projects for us; they always start with making sure we are understood and know what we want. They give us a pitch with thier suggestions on which marketing tools to use and we discuss. Most recently we have been working closely with out blogs and FB presence.

How many resources from the vendor's team worked with you, and what were their positions?

Currently we have 2 lovely ladies working with us, Maddie and Dre.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our audience has tremendously grown at least double since Coaltion jumped on board.

How effective was the workflow between your team and theirs?

We have now been meeting monthly, but have now decided to do a biweekly 15 min meeting and its been great!

What did you find most impressive or unique about this company?

They help us with it all! SEO, Digital Marketing, Social Media, you name it.

Are there any areas for improvement or something they could have done differently?

Researched a bit more what our marketing consists of, but overall they have now improved their strategy. Our industry is pretty complex.

BACKGROUND

Please describe your company and your position there.

CEO of Skincare company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies?

An full SEO evaluation of our website

SOLUTION

How did you select this vendor and what were the deciding factors?

Heard that they had a good reputation for solid work

Describe the project in detail and walk through the stages of the project.

Discussed with team then made decisions for project

How many resources from the vendor's team worked with you, and what were their positions?

One main contact point person then several other support staff

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

still working on SEO upgrades to website

How effective was the workflow between your team and theirs?

very good

What did you find most impressive or unique about this company?

I was impressed by their very deep bench of staff and specialists for our vertical.

Are there any areas for improvement or something they could have done differently?

Not at this time

BACKGROUND

Please describe your company and your position there.

Our company imported beauty products internationally and provide them in the North America market. Recently we launched our new brand in the skincare industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

Since we just launched our brand, there is no brand awareness in the market. Also, we need to set up every marketing tool for our brand. So we wanted to get some help to improve of our brand awareness and set up Amazon SEO & PPC stuff for our account.

SOLUTION

How did you select this vendor and what were the deciding factors?

When I get their proposal, they were very detailed and organized about their service. Also with their portfolio, I believed that they can help the brand-new company to set up its marketing strategies.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

For Amazon marketing, there is a lot of scope of work: Strategy Planning, Campaign Planning and Creation Targeting and Ads Creation, and Analyzing Performance Against KPIs. They create or optimize the copy for product titles for the keywords most relevant to the item.

Edit the images to ensure they meet Amazon's guidelines and increase the Click-Through Rate (CTR) from the results pages. Also for the SNS marketing, they provided SNS Content Creation and Distribution, Specialized Campaign Activities, and Influencer marketing.

How many people from the vendor's team worked with you, and what were their positions?

On our working dashboard, we have more than 30 ppl for working on our projects. we have a PPC team, SEP Team, Copywriters, Digital Producers, and Social Media specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our brand awareness increased. And SNS followers, engagement, and reaching out numbers are increased as well. Also, it affects our sales increasing.

Describe their project management style, including communication tools and timeliness.

We are using the project dashboard to manage them. With that tool, they are actively communicating with our team and it's very organized.

What did you find most impressive or unique about this company?

Even though they didn't use our products, they strongly understand our products. Also, even though our team didn't explain much about our business and brand theme, concept, and background, they found the proper marketing strategies for us.

Are there any areas for improvement or something they could have done differently?

For Amazon PPC, we can try many types of strategies to improve ROI fast.

BACKGROUND

Please describe your company and your position there.

Managing Member

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

SEO and PPC

SOLUTION

How did you select this vendor and what were the deciding factors?

Online research

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SEO and PPC

How many people from the vendor's team worked with you, and what were their positions?

Large team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We switched to Coalition Technologies for SEO and PPC services after being with our prior agency for almost 5 years. Our only regret is that we didn’t make the change sooner. To all prospective clients researching Coation Technologies, the most important things that you need to know about them are that they’re competent, capable, professional, approachable, trustworthy and ethical.

If it wasn’t for their proficiency, my campaign would have been a complete debacle. They inherited a mess and were faced with extreme challenges that they didn’t foresee. They faced every obstacle head on with highly skilled and trained staff. They controlled what they could and offered valuable suggestions on how to make changes for the things that were out of their control.

They are very honest and upfront regarding the timeline of the campaign and what they need from the client in order to have a successful campaign. They are extremely approachable and genuinely value your input and feedback. To Coation Technologies, thank you for not giving up on us. Thank you for your unwavering dedication to our challenging campaign. We look forward to a long-term business relationship with you guys!

Describe their project management style, including communication tools and timeliness.

Included above

What did you find most impressive or unique about this company?

Included above

Are there any areas for improvement or something they could have done differently?

Keep up the great work!

BACKGROUND

Please describe your company and your position there.

I am the owner and run my luxury lingerie and adult accessories store through e-commerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

We are trying to expand our business and bring in more customers. I was having major issues with my google ads and social media ads and coalition has helped emencly.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was using a website specific to my niche when they had showed up and after multiple days of research I reached out showing interest.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

There team had helped me learn more about seo and ppc. Which 90% of there info I had no clue!

How many people from the vendor's team worked with you, and what were their positions?

There was atleast 2 seo specialists but overall a entire team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Coalition will be my only recommendation for any seo service and will be mine solely in the future.

Describe their project management style, including communication tools and timeliness.

We used zoom and it was a major help. They were truly the best in their profession.

What did you find most impressive or unique about this company?

Over all pretty much everything. They are by far the leading company in seo industry for a reason.

Are there any areas for improvement or something they could have done differently?

No absolutely not. They by far exceeded my expectations.

BACKGROUND

Please describe your company and your position there.

I am a Director for a high quality on-demand yoga and wellness platform for viewers worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

We hired Coalition Technologies to assist us with PPC Ad Management. Our expectation was that they would help to build out a better martech infrastructure so that accurate tracking and attribution could take place in google analytics, that we would receive an ROI within the first three months on PPC Ad campaigns that would be created, tested, and optimized by Coalition Technologies in order to see a significant increase in new customer acquisition by end of year.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred to this vendor through Clutch. I was impressed with the digital strategist over at Coalition Technologies who I spoke with on a discovery call. I was given the impression that the team would be large, technology capable, and resourceful.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Step 1 was to build out tracking and attribution in GA4 so that we could properly analyze customer journeys and KPI's. Simultaneous to step 1, their team would develop creatives for new campaigns: concepts, graphics & copy. We never got beyond those two steps because the project was so poorly managed.

How many people from the vendor's team worked with you, and what were their positions?

I had two account managers, PPC ad manager, copywriter, leadership and a programming team. Despite the hefty resources, there was a serious lack of communication, an inability to meet deadlines, mismanagement between their own departments, and no guidance from leadership whatsoever.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Coalition Technologies carelessly poured over $10,000 into a campaign that yielded no conversions. We wasted thousands of dollars on this campaign that ran almost two months. I never approved this amount of budget nor was I ever provided with guidance or recommendations on pivoting or optimizing on this campaign.

Describe their project management style, including communication tools and timeliness.

Alignment calls took place between myself and the account managers every two weeks. They were never prepared with the results of that campaign that we needed to use our limited meeting time to discuss. Reporting was a joke, I would receive an email full of screenshots that wouldn't download, no analysis or insight into these results were ever provided despite abysmal numbers and lack of ROI.

What did you find most impressive or unique about this company?

On paper they seem great because of their robust team and tech resources. I can't say I was impressed with anything about their company as I went through my experience.

Are there any areas for improvement or something they could have done differently?

Better communication. I would go for days just waiting to hear back on the status of a campaign that was time sensitive. It made me feel like our company was an absolute last priority for them and that we were just sitting on the backburner.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing manager of Hauslane. Hauslane is an online kitchen appliances company specialied in range hood. We built powerufl and relaiable range hoods. We are available in every major online marketplace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

We hire Coalition for our website optimization. We are a startup company and we don't have our inside web developer. We used apps to meet the needs of our promotion at the beginning. As our business grow, which becomes insufficient. Coalition is hired to develope the features and optimize the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met in a trade show. The founder of the Coalition give us adivce improviing the site which resonate to us. After a demo meeting, we decide to hire the team.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The team help to:

1. develop landing page for the specified promotion;
2. optimize the loading speed of the site;
3. integrate with other third party apps;

How many people from the vendor's team worked with you, and what were their positions?

around 5-7 staff. They have a designated manager for contact, two - three in web development, two- three in design and one in SEO

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our loading speed by the Google lighthouse increase from 1 points to 65, and fix most errors on the console

Describe their project management style, including communication tools and timeliness.

We communicate with basecamp and there is a designated manager answering all our questions after collecting information from the related team member. Their responses are prompt and professional.

What did you find most impressive or unique about this company?

agile in action and profession

Are there any areas for improvement or something they could have done differently?

no