CMOx

BACKGROUND

Please describe your company and position.

I am the President and Fractional CMO of illumination CMO Executive Marketing

Describe what your company does in a single sentence.

I help fintech founders and leadership teams move from early-stage marketing hustle to a focused, scalable growth system. Not by replacing your team. Not by tearing down what you’ve built.
But by giving your team the clarity, structure, and leadership they’ve been asking for.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CMOx to accomplish?

• Help me sell my services
• Learn how to negotiate deals
• Help build out SOWs and contracts

SOLUTION

How did you find CMOx?

Referral

Why did you select CMOx over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from CMOx were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CMOx trained me to sell my services as a fractional Chief Marketing Officer and introduced me to a network of other fCMOs that all have similar goals. They have become an invaluable network for me that I now consider as colleagues as being a solopreneur can feel lonely. While training me to be a phenomenal fCMO, to sell my services, to negotiate contracts, and to execute quickly and easily using a system, they have also increased my confidence in what I do and how I do it. Key deliverables include:

• Sales negotiation
• Handling objections
• Contract negotiation
• Sales process
• Sales skills
• Marketing operations
• Marketing strategy
• Coaching support
• Confidence building
• Client management
• Business operations
• Lead generation
• Networking skills
• Pricing and packaging

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clients won into my business and earning at least $10K monthly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything delivered on time. Questions answered almost immediately. If there was ever a time I needed some one on one coaching from the founder, he always made the time.

What was your primary form of communication with CMOx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The founder is deeply passionate about helping every single person in the program succeed. He celebrates wins with everyone and is truly invested in everyone's success.

Are there any areas for improvement or something CMOx could have done differently?

Updating their toolset of templates that can turn them into digital assets would be really helpful. Ensuring that their recommendations for a fCMO tech stack is scaled to a solopreneur's needs rather than for an agency style business.

BACKGROUND

Please describe your company and position.

I am the Executive of Rachel Present

Describe what your company does in a single sentence.

I provide marketing strategy and leadership to companies on a fractional basis.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CMOx to accomplish?

• To help me figure out how to run a business
• To help me determine pricing and increase my rates
• To position myself as an expert and attract more clients

SOLUTION

How did you find CMOx?

Online Search

Why did you select CMOx over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from CMOx were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CMOx gave me everything I needed to confidently launch and scale my fractional CMO practice. The program blended on-demand video lessons, worksheets, SOPs, live group and 1:1 coaching calls, and a vibrant community of coaches and peers where I could get answers anytime — truly 24/7 support.

The training went far beyond theory. It covered everything from developing the mindset of an effective fractional CMO to identifying my niche and positioning, crafting cold outreach campaigns, and even using AI prompts to streamline content creation. I learned the entire sales process — complete with scripts, agreement templates, service level outlines, and in-depth workbooks packed with tools to onboard, analyze, and strategize for clients. It even included systems for building and leading a marketing team. The Accelerator is honestly overflowing with value.

The group coaching calls helped me put everything into action, ask real-world questions, and learn alongside other fractional CMOs. The quarterly client planning sessions with Casey were especially powerful — watching the process unfold live gave me the confidence to bring immediate value to my own clients.

And when I needed deeper guidance, the 1:1 sessions and Lab support were always there. Having that personal feedback made all the difference.

CMOx didn’t just teach me what to do — it gave me the structure, tools, and confidence to build a thriving practice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I was able to launch my business and get my first customers, paying me tens of thousands of dollars. Honestly, it was like the express train to a running, successful business. It just took away the friction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their process is incredible. I got access to all materials immediately when I joined, and support was always available. There were multiple sessions available every week to help with problems. I couldn't have asked for a more responsive group.

What was your primary form of communication with CMOx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's truly end to end--they've figured out what people like me need, and provide it. Most importantly, the team is absolutely incredible. They're not afraid to ask hard questions, but they support you and really help you grow into the professional you can be.

Are there any areas for improvement or something CMOx could have done differently?

Nope, it's a great program I strongly recommend.

BACKGROUND

Please describe your company and position.

I am the Fractional Chief Marketing Officer of Market Exec

Describe what your company does in a single sentence.

Fractional Chief Marketing Officer strategy for small to midsize companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CMOx to accomplish?

• How to structure a business
• Connect with other entrepreneurs
• Stay up on the latest marketing technology and resources

SOLUTION

How did you find CMOx?

Online Search

Why did you select CMOx over others?

• Great culture fit
• Company values aligned

How many teammates from CMOx were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a marketing strategist in the corporate world, I knew what needed to be done to connect companies with clients and drive revenue. But transitioning from W2 to entrepreneur? CMOx was there from the start, providing the comprehensive roadmap I needed to build what has become a six-figure business serving tech, SaaS, and finance companies. The CMOx Accelerator delivered a complete business blueprint. The on-demand video library, detailed worksheets, and proven SOPs gave me the foundation to position myself strategically. I had generated over $100M in product revenue growth in previous roles, but CMOx helped me package and sell that expertise effectively as a business owner. The process and structure around working 'on your business' versus 'in your business' were game-changers, creating a win-win structure that builds growth momentum for Market Exec while driving revenue for my clients. What truly set CMOx apart was community. Building your own business can feel isolating after large corporate teams. CMOx's group calls allowed me to stay connected while learning from marketing peers about latest practices and technology. Quarterly planning sessions where we strategized for actual clients reinforced why fractional CMO work is so powerful—bringing high-level strategic thinking to companies that need it most. Today, Market Exec works with business founders, CEOs, and marketing teams who need strategic marketing blueprints that clarify their path to measurable growth. The foundation CMOx provided has been instrumental in achieving the sustainable, profitable business I envisioned. --- Becky is the founder of Market Exec, a fractional Chief Marketing Officer, and bestselling author of "Brand Voice, People + Data Drive Results."  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within first year of launching Market Exec, it became a six-figure business with a consistently warm pipeline and steady client work.

As I enter my 3rd year of business ownership, the growth has been so significant that I've expanded my team, hiring both a marketing specialist and virtual assistant to handle the increased workload.

CMOx taught me to work efficiently and strategically - I now deliver high-impact results for clients in 10 hours per week versus the 20-30 hours I used to spend on similar engagements. This efficiency allowed me to scale Market Exec while maintaining quality service for tech, SaaS, and finance companies. 

The sustainable growth model CMOx provided has created the exact business I envisioned - profitable, scalable, and built around 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CMOx's project management was exceptional and directly contributed to Market Exec's rapid growth from launch to six-figure revenue within its first year. From day one, their onboarding process was seamless - I immediately received access to all materials including my Game Plan workbook with quick links to the most critical trainings for launching my fractional CMO practice.

Support from coaches was consistently available through multiple weekly group calls, and when I posted questions in the community forum, I typically received helpful responses within a business day. That type of response made me realize, it’s not just the CMOx team but the quality of fractional chief marketing officers they allow to become a part of the community.

This level of organized support was crucial during those early months when I was transitioning from corporate marketing roles to running my own fractional CMO business. The coaches understood the unique challenges I faced and provided timely guidance that kept Market Exec moving forward rather than getting stuck in analysis paralysis.

Their systematic approach to delivering content and support was instrumental in achieving the sustainable, profitable business for Market Exec.

What was your primary form of communication with CMOx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about CMOx was how their approach directly translated into Market Exec's success as a six-figure fractional CMO business. Unlike other business training programs, CMOx didn't just teach theory - they provided a proven system that I could immediately implement to build my practice.

The community aspect was truly unique. Instead of feeling isolated as a new entrepreneur, I was connected with other fractional CMOs who became both peers and collaborators. The quarterly planning sessions where we strategized for actual clients were game-changing for Market Exec - I learned advanced processes while delivering real value to my own clients.

CMOx's focus on efficiency was particularly impressive. They taught me to deliver high-impact results in 10 hours per week versus the 20-30 hours I previously spent on similar engagements. This efficiency model became the foundation of Market Exec's scalability, allowing me to grow the business to the point where I needed to hire additional team members.

Most unique was their understanding that fractional CMO work isn't just consulting - it's about building sustainable systems that drive measurable growth. This philosophy became core to how Market Exec operates today, creating win-win relationships with tech, SaaS, and finance companies that continue to generate consistent revenue and referrals.

Are there any areas for improvement or something CMOx could have done differently?

CMOx delivered exceptional value that directly contributed to Market Exec becoming a six-figure business. If I had to suggest one area for enhancement, it would be expanding their tiered support model.

While the Boardroom group for high-grossing fractional CMOs is brilliant, I'd love to see a similar intensive group designed specifically for those in their first 6-12 months. During Market Exec's launch phase, I found myself needing more frequent touchpoints and deeper guidance on foundational issues like pricing confidence, handling objections, and refining service delivery.

A 'Launch Pad' or 'Accelerator Circle' for newer practitioners could provide that additional layer of support when the learning curve is steepest and every decision feels critical to long-term success. This could include more frequent check-ins, peer accountability partnerships, or even practice sessions for common scenarios.

That said, this suggestion comes from a place of wanting to help other fractional CMOs achieve what I've experienced with Market Exec. CMOx's existing structure was absolutely sufficient to build a successful practice - this would simply be an enhancement to help even more entrepreneurs transition successfully from corporate roles to thriving fractional businesses.

BACKGROUND

Please describe your company and position.

I am the CEO of Advisory 9

Describe what your company does in a single sentence.

When entrepreneurs set lofty goals but may not have the time, tools, or team set up to reach them - they can reach out to Advisory 9 for fractional leadership to find their power to profit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CMO Exponential to accomplish?

• Establish a framework for serving more clients but at a higher level
• Learn from others about key marketing trends and tools that could serve my clients
• Spend less time - do better work

SOLUTION

How did you find CMO Exponential?

Online Search

Why did you select CMO Exponential over others?

• Great culture fit
• Good value for cost

How many teammates from CMO Exponential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a part of the community, we had access to a load of tools and frameworks, 1:1 sessions, weekly calls on several different, important topics, and the full community interaction available within the Lab. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Grew my business 30%, reduced average lead to sales time from 30+ days to less than 10, discovered serval tools that improved client results, and reduced time working by 10 hours per week without sacrificing revenue.

What was your primary form of communication with CMO Exponential?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by CMO Exponential's collaborative culture, the dedication to great results, the unwavering spirit to solve bigger problems, and to never settle - there's always a way. 

Are there any areas for improvement or something CMO Exponential could have done differently?

I had a little trouble navigating their onboarding after the initial call, but they have since improved their area. 

BACKGROUND

Please describe your company and position.

I am the Fractional CMO of Made For More Marketing

Describe what your company does in a single sentence.

Fractional CMO for Women's Health

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CMO Exponential to accomplish?

• Training
• Coaching
• Comminuty

SOLUTION

How did you find CMO Exponential?

Advert on Social Media

Why did you select CMO Exponential over others?

• High ratings
• Company values aligned
• Read the Book

How many teammates from CMO Exponential were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I joined CMOX Accelerator on November 2023 for 6 months. Casey and the team coached and supported me as I pivoted my company from a broad strokes Marketing Consultancy (offering a range of marketing services —from marketing strategy to social media community management— to any Industry) to focusing on Fractional CMO services  for a category I care most about, Women's Health.

Their robust curriculum (with step by step templates and guides for a range of SOPs), compassionate coaches and like-hearted community of Fractional CMOS combined to give me everything I needed to 3x my revenue in 6 months, without increasing the amount of time I spent in/on my business. I know this sounds too good to be true but their instruction made me much more effeicient (hello EOS) and more confident in myself and the impact I can deliver. Thanks to this program, I now have a portfolio of global clients that I can serve from anywhere in the world. And that I can work around my family schedule, something I highly value.

I would highly recommend this training for any marketer with senior/executive level experience looking to offer Fractional CMO services. Thanks Casey and the gang!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The systems I learned helped me to 3x my monthly recuuring revenue in 6 months without increasing the time I spent in/on my business. 
• I have a portfolio of global clients that I can serve from amywhere in the world, in a niche I'm truly  passionate about.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they were timely and responsive. They always delivered on their promises and exceeded our expectations.

What was your primary form of communication with CMO Exponential?

Virtual Meeting

What did you find most impressive or unique about this company?

They were very good at adapting their approach to my personal goals.

They provided the perfect alchemy of learning and growth and accountability and encouragement and training and community and most of all ... compassion. 

I felt supported in the pursuit of my professional goals and honored as a human on a personal journey. It's been my experience that training like this have a tendency to emphasize one at the expense of the other, and they understood my desire to balance both.

I felt they truly wanted to see me suceed.

Are there any areas for improvement or something CMO Exponential could have done differently?

Not that I can think of. I plan to rejoin the program again in the future when I want to take my company to the next level.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Lead at Fastmail, a privacy-first email company for people looking for a better email experience. Fastmail hired Casey Stanton as our fractional CMO, to advise us on how to grow our company to reach more users.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ?

We were looking to grow our outreach to reach more audiences and to set and reach marketing goals focused on moving our business forward. Casey provided a marketing strategy that considered the needs of our values-driven organization. He established our marketing KPIs and held us accountable for reaching our goals. He also provided professional development and support for our one-person marketing team.

SOLUTION

How did you select this vendor?

Our COO met Casey at an event. He impressed us with a Half-Day Consultation that helped us define areas where we could improve. We found his proposal to be insightful and his rates reasonable so we brought this to our board and they approved.

Describe the scope of their work in detail.

Casey and his team are providing ongoing strategic direction, help vetting new opportunities that come our way, advice on how to remove blockers to our work, and helpful resources and templates. He also established weekly KPIs and keep us on track in hitting those goals with bi-weekly marketing calls.

What was the team composition?

Casey helped grow our marketing team. It was initially only a Marketing Lead reporting to our COO. Casey suggested vendors for SEO and PR, identified our need for additional capacity, and found a way for our budget to cover the hire of an additional full-time marketing person.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Casey helped us grow our team, have a better understanding of our marketing and business data, and launch new marketing initiatives. Our marketing team is now working based on data-driven hypotheses and results. CMO Exponential supports us in making mission-critical decisions for the business and making sure we hit our quarterly outcomes.

How effective was the workflow between your team and theirs?

We have bi-weekly sprint planning meetings and ongoing email correspondence. The CMO Exponential team set up a board for our work in Notion that tracks tasks and goals, which has been really helpful. We also work together on a KPI tracking worksheet that makes it clear how we're doing each week.

What did you find most impressive about this company?

CMO Exponential has been one of our most valuable expenditures. We love working with Casey and his team. By putting our growth goals first, Casey's added a lot of clarity to how we work just by helping us establish goals and put those goals first.

Is there any area for improvement or anything that could have been done differently?

We appreciate this team's thoughtfulness around our marketing as we're a high-quality product offering a trusted service. While not every strategy proposed was right for us, we were always able to pivot together.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Coordinator at a Healthcare nonprofit that provides care services & staffing called JEVS Care at Home.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CMO Exponential, and what were your goals?

Before hiring Casey at CMOX, JEVS was losing cases due to insufficient staffing. We were also throwing our marketing dollars away on vendors that weren't providing accurate results. When bringing Casey on board, our goal was to have a consistent flow of new hires that were accurately measurable and trackable.

SOLUTION

How did you select CMO Exponential and what were the deciding factors?

They were referred to us by a credible source.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

• We first established what the current system for acquiring caregivers looked like.
• Created a scorecard for measuring the performance of the system
• Offboarded underperforming vendors.
• Built our own Facebook and Google Ad campaigns
• Implemented our own systems for tracking
• Made tweaks and updates to the system to streamline its effectiveness
• Implemented a company wide CRM to manage client relationships & workflows (Monday.com)
• Vetted the effectiveness of our current ATS (Bamboo HR) and explored other options for pulling more accurate data.

How many people from the vendor's team worked with you, and what were their positions?

2 People: Casey - Fractional CMO and Raphael - CMO Assistant

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Casey has helped us save over 60k so far in marketing spend. Not only has he provided us with solutions to achieve our goal, but he's also helped us come up with 6+ months of marketing campaigns that are clearly defined and laid out. They continue to support us in making mission-critical decisions for the business and making sure we hit our quarterly outcomes.

Describe their project management style, including communication tools and timelines.

We create bi-weekly sprints that work towards quarterly goals set by the CEO. Projects are managed through Monday.com

What did you find most impressive or unique about this company?

The number of connections and tech resources they have at their disposal is impressive.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Fractional CMO of JNF-Marketing.com

Describe what your company does in a single sentence.

I provide marketing leadership and growth strategy for premium, mission-led consumer brands as a fractional CMO.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CMOx to accomplish?

• To package and deliver my fractional CMO services in a clear, streamlined way
• To build a repeatable process for client acquisition, onboarding, and delivery
• To confidently price and sell high-value retainers

SOLUTION

How did you find CMOx?

• Online Search
• Read Book

Why did you select CMOx over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

CMOx provided comprehensive training, coaching, and tools to help me build and scale my fractional CMO practice. This included on-demand video lessons, workbooks, and detailed frameworks covering positioning, niche selection, pricing, offer development, sales, client delivery, and team building. I participated in weekly group coaching calls, quarterly planning sessions, and had access to 1:1 coaching for personalized support. The community forum allowed me to get fast answers to questions, see real-world examples from other fractional CMOs, and workshop client challenges with the coaches.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I built a full operational system for client delivery including onboarding, weekly calls, dashboards, and quarterly planning using the CMOx tools. I also gained confidence in pricing, selling, and structuring my services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The onboarding process was smooth, and all training materials were accessible immediately. The coaching team was extremely responsive. Group calls were held multiple times per week, and questions in the forum were same day. The structure of the program made it easy to know which steps to take next, and the coaches proactively guided me through each stage of building my business.

What was your primary form of communication with CMOx?

Virtual Meeting

What did you find most impressive or unique about this company?

The coaching team genuinely cares, and the community is supportive and collaborative. It’s one of the few programs where people really want to see each other succeed.

Are there any areas for improvement or something CMOx could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the Connector in Chief at Boundless Connections Markteting, an advertising and marketing company. We provide CMO services to emerging franchises.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CMO Exponential?

I hired CMO Exponential to help me build my fractional CMO business so I could support my family.

SOLUTION

What was the scope of work with CMO Exponential?

CMO Exponential brought me into their mentorship program and gave me frameworks and templates to use as I grew my business. They provided group coaching and gave me a community of people to network with.

Some of the frameworks and templates they provided included how to find and reach out to prospective clients, what calls to hold and what to say on each call, how to structure deals, and how to deliver value to clients.

What is the team composition?

I’ve worked with 2–4 people from CMO Exponential.

How did you come to work with CMO Exponential?

I found CMO Exponential through a referral and online searching. I resonated with Casey, founder and CEO. I liked the videos I saw and the book I read. They made me feel like he knew the challenges I was going to face and had the answers.

What is the status of this engagement?

We started working together in October 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve landed clients by following the frameworks and training provided by CMO Exponential. I’ve also learned how to confidently create executable strategies for the clients I’ve acquired. So far, I’ve made about $52,000 from what I’ve learned in the program.

How did CMO Exponential perform from a project management standpoint?

CMO Exponential’s project management is good. They deliver on time and respond well to my needs. We communicate through live coaching calls and WhatsApp.

What did you find most impressive about them?

I'm impressed by how involved they are and how much they care about my success.

Are there any areas they could improve?

No, they’re great.

BACKGROUND

Please describe your company and position.

I am the Fractional CMO of Shane Rasnak

Describe what your company does in a single sentence.

Fractional Chief Marketing Officer for B2C brands with high-value offers ($5K–$50K+)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CMO Exponential to accomplish?

• Gain clarity on my niche
• Learn how to structure and sell fractional CMO services
• Gain confidence by learning proven frameworks for fractional CMO services

SOLUTION

How did you find CMO Exponential?

Online Search

Why did you select CMO Exponential over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from CMO Exponential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Live coaching, video training, community access, Q&A, etc. for making the transition to being a fractional CMO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Closed two clients on recurring 3-month engagements

Generated $65k+ in new revenue

Successfully made the transition from media buyer to fractional CMO

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent frameworks and systems, training delivery, responsiveness to questions
Great community culture
Covered every key challenge I needed support with

What was your primary form of communication with CMO Exponential?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me was their great community of high-level marketers from diverse backgrounds

Supportive culture

Responsive and skilled coaches

Great content overall, incredible library of training covering every topic I could ask for and more

Very caring, diligent leadership and customer service from Casey, Raphael and other team members

Are there any areas for improvement or something CMO Exponential could have done differently?

None