Catch Digital Inc

BACKGROUND

Please describe your company and your position there.

I am the co-founder and president of Paradigm Nutrition. We empower women to optimize their health and performance through nutrition coaching and education. We have a number of programs within our company, including our group program Shift, one-on-one coaching, coach mentorships, personal training, and more. Most of our work is online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catch Digital?

Catch Digital handles the digital strategy that complements our existing social media strategy. Our main source of new business is through our social media channels and those of our coaches, and we are working with Catch to create systems that mirror those activities to increase the overall leads coming in.

What were your goals for this project?

The goal of the project is to have ongoing systems that mirror our different launches (such as Shift, our Coach Mentorship, and one-on-one). We also want to build a system that can be turnkey for our coaches.

SOLUTION

How did you select Catch Digital?

We selected Catch Digital because they were very transparent in the process and showed us the overall user flow. While we have a lot of our own knowledge of social media, the rest of the digital world is foreign to us. Catch was able to help us understand how it all works together. Brad and his team are great at what they do, and they do way more than other agencies were offering.

Describe the scope of their work in detail.

• Strategy, including the user-flow,
• Creative direction, telling us what we need to do since we are a big part of the brand,
• Media buying, Facebook ads, Instagram ads, Google ads, etc.

They also directed us on our marketing automation, how it works with digital, and how it all works together between our social media and our new digital strategies.

What was the team composition?

We work closely with Brad, the owner, and Katy and Abby. Katy is the project manager and Abby is a copywriter who helped with some of our content for the ads. Brad takes care of the media buying and the overall strategy, so he was our main contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have set up lots of automation under Brad's direction and we have successfully increased our lead-to-sale conversion rate because of that. We've also launched our coach mentorship campaign and have seen a good return on investment from that as well.

How effective was the workflow between your team and theirs?

Catch Digital uses Asana which is great because we do too and we are used to working in it. We have a shared board that keeps everything very transparent and I feel comfortable with the visibility of work being completed. Catch is very strong at project management because of how closely their team works and how closely they work with us.

What did you find most impressive about this company?

Just their overall knowledge and creative minds when it comes to helping us within our industry. They are quick to execute and adapt if the campaign data tells them to. I also feel that they really care about the success of our business. Their model is very transparent and we own all of the work that they do for us, as opposed to other digital marketing companies we talked to.

Are there any areas for improvement?

It was more expensive than I was hoping to spend because I don't really understand this world, so it was difficult for me to justify at first. But throughout the process, they have improved at explaining the back end and have been open with how everything works. It's clear that the high investment is worth it based on our ROI and the depth of work that is being completed. Improving communication with people who aren't familiar with digital would be the biggest area for improvement in our experience.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Cornerstone Weddings

Describe what your company does in a single sentence.

Cornerstone is a leading host of destination weddings, meetings, catering, and events in the Bow Valley, crafting unforgettable moments for residents and visitors alike. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Catch Digital Inc to accomplish?

• Improve Google Ads Performance
• Manage Google Ads Campaigns

SOLUTION

How did you find Catch Digital Inc?

Online Search

Why did you select Catch Digital Inc over others?

• High ratings
• Close to my geographic location
• Knowledgeable and Engaging Interview

How many teammates from Catch Digital Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Catch Digital to help manage our Google Ads account and capture the wedding and events market through targeted ads. Our main was to improve our Google Ads performance and capture more qualified/informed leads through our paid marketing. After an in-depth audit of our account, we decided to move forward with a combination of Google Ads management paired with premium landing page services created by the Catch team. Key Deliverables:

• Google ads management (development of campaigns leveraging existing data)
• Premium, dynamic landing pages mapped to dedicated campaigns and ad groups
• Technical build-out of campaigns, graphic design for Google Display campaigns, A/B testing, etc.
• Curated monthly reports with a breakdown of digital marketing performance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen a significant increase in impressions and leads generated since Catch took over the management of our accounts. We've also noticed that the landing pages have produced more informed and qualified leads (as observed in the sales process).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brad and his team are impressively fast when responding to questions, making changes and adjustments to campaigns often within an hour of our requests. They have been very helpful and patience with our ongoing brand refresh, even partnering with our web management company to help fix issues with our Google Tags account. Overall, I am very pleased with the team's ability to pivot and respond to their clients. 

What was your primary form of communication with Catch Digital Inc?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team shows a genuine interest in our company, spending several hours to understand our business and competitors. I'm always impressed by the speed at which the Catch Digital team works and feel our account is in good hands.

Are there any areas for improvement or something Catch Digital Inc could have done differently?

I previously provided feedback to the team asking for more touchpoints and communication on performance. They were receptive to this feedback.

BACKGROUND

Please describe your company and position.

I am the Psychotherapist of Fruition Counselling

Describe what your company does in a single sentence.

Fruition Counselling provides virtual and in-person psychotherapy services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Catch Digital Inc to accomplish?

• User friendly website
• SEO assistance

SOLUTION

How did you find Catch Digital Inc?

Referral

Why did you select Catch Digital Inc over others?

• High ratings
• Referred to me

How many teammates from Catch Digital Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Catch Digital designed a user-friendly and impressive website that will help in the promotion and sustainability of my counselling practice. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website has been revamped with an easy-to-use flow and the content aligns with my vision as a pracitce owner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was friendly, insightful, and accomidating of my needs as a client. 

What was your primary form of communication with Catch Digital Inc?

Email or Messaging App

What did you find most impressive or unique about this company?

Catch Digital Inc was helpful in bringing my vision to life. The creativity was unique and helpful for someone who does not have an eye for design. 

Are there any areas for improvement or something Catch Digital Inc could have done differently?

No, Catch Digital was great!

BACKGROUND

Please describe your company and position.

I am the Fractional CFO of Findoor Industrial Inc.

Describe what your company does in a single sentence.

Door Manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Catch Digital Inc to accomplish?

• Digital Marketing

SOLUTION

How did you find Catch Digital Inc?

Referral

Why did you select Catch Digital Inc over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Catch Digital Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Google Ads management
• Facebook Ads management
• landing pages, designed to progress buyers through the customer journey
• Email automations, designed to progress the buyer through the customer journey
•  Product information packages, available for download on all of  the dealer landing pages
• The technical build-out of all campaigns, leveraging existing data and refining based on page traffic and conversion data
• Graphic design for ad creative, following your brand
• Creative direction on campaigns, including conceptualization, ad content, and ad copy
• The setup and connection to the dashboard, providing clear and transparent reporting on campaign performance
• Curated monthly reports with a breakdown of digital marketing performance, work summary, strategy and next steps

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in lead generation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and responded to all of our needs in a timely fashion. 

What was your primary form of communication with Catch Digital Inc?

Virtual Meeting

What did you find most impressive or unique about this company?

Have a high level of understand of digital marketing and focused on providing results.

Are there any areas for improvement or something Catch Digital Inc could have done differently?

So far, no. 

BACKGROUND

Please describe your company and your position there.

I am the owner of a company that runs academic summer camps for gifted middle and high school students.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catch Digital Inc, and what were your goals?

We wanted to use paid advertising to attract potential customers, and we wanted someone with experience and expertise to manage the campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

Catch came highly recommended, and after an initial call with Brad, we were convinced that this is the right partner for us. Catch cared about providing a solution that was tailor-made for us. They seemed really invested in our success.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Catch developed ad copy, ad creative and managed the ads on Google and Facebook. In addition, Catch built and implemented landing pages and email sequences.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and an ad manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw an increase in camp registrations.

How effective was the workflow between your team and theirs?

Communication was great between Catch and our company. We had regular video meetings, and emails were answered swiftly and thoroughly.

What did you find most impressive or unique about this company?

Catch Digital truly cared about our success. There is a personal touch that is missing from many other marketing agencies.

Are there any areas for improvement or something they could have done differently?

None - they are great to work with!

BACKGROUND

Please describe your company and your position there.

I'm the Communications Manager with Local Laundry, a Canadian made clothing company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catch Digital - Calgary?

We were looking to grow our digital network of consumers to broaden the reach of Local Laundry and our garments across Canada

SOLUTION

How did you select this vendor?

We interviewed a number of digital agencies

Describe the scope of their work in detail.

We started with a series of onboarding meetings and then went into developing our ad campaigns including everything from the copy, visuals, markets and follow up and analytics from top of funnel, mid-funnel and bottom of funnel campaigns.

What was the team composition?

We worked closely with Brad (Lead Strategist) and his team of account managers, digital ads specialists and designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall we were super pleased with the results of the campaigns over the 10-month period. Brad and his team went above and beyond for us. They handled everything from developing landing pages & lead pages, to conversion-based tactics and giveaways to helping to assist with asset production.

How effective was the workflow between your team and theirs?

We had bi-weekly meetings that were extremely effective and productive that outlined key objectives and weekly deliverables that were evaluated during each meeting.

What did you find most impressive about this company?

Their commitment to doing everything they could to build and execute a successful campaign and provide services outside of the scope of the project to ensure they were going above and beyond!

Is there any area for improvement or anything that could have been done differently?

Nope.