Casual Films

What was the scope of their involvement?

Casual Films has provided full-service production on numerous projects. Their team has produced a film with us on our community giving project. They filmed with us in New York to showcase our company’s work with The Pajama Program—a charitable program that gives storybooks and pajamas based on the premise that kids don’t get a good bedtime experience. Their team captured the event and the history behind the cause. Their team has worked with us to use the product. Mostly, the video’s been leveraged internally.

Their team has also done a film with us to discuss the work done behind our materials. We’re a large manufacturing company that makes products, which can sound quite boring. However, our materials can be anything. As part of the innovation behind our products, we have tests occurring constantly. For example, we have drums in the North Sea with labels on them and materials in the Sahara to see what heat does to them. Casual Films was able to help us pick through and come up with a story about our innovations. They helped to discover what makes our material scientists passionate about what they do and bring that character into the film.

What is the team composition?

Mainly, we have one account manager. We know a lot of people at Casual Films, but he has been our point of contact. We’ve worked with him on designing films, but he has a team behind him. As needed, we get in contact with them.  

How did you come to work with Casual Films?

We found Casual Films at a conference. They had a stall with a Lego-building competition, which my colleague and I participated in. We talked with our now former account manager as well as the people who set up the stall. We liked the size of the company, the foundation, and ethos.

How much have you invested with them?

As a corporation, we’ve spent probably $150,000–$200,000 a year on Casual Films' services.

What is the status of this engagement?

They’ve been our film partner for about five years now. We’ve kept them on retainer each year.

What was the scope of their involvement?

I look to Casual Films, particularly their London office, to generate story leads for different artists around the world that we can then pitch to my boss. For example, we recently worked with Casual Films on a story lead for an illustrator. They pitched it to me in a polished presentation with visuals and story points. They gave me an easy sell to then pitch it to the creative director and get it greenlit so we could shoot it. 

They help through the production process, from the ideation phase all the way through completion. In between, they help with interviews, logistics for every shoot location, and editing. They’re a full-service turnkey on a lot of levels.

What is the team composition?

My point of contact is usually Oliver (MD London & Executive Producer, Casual Films). I also work with other producers. For the last project, I worked with Dan (Producer, Casual Films). 

How did you come to work with Casual Films?

Casual Films was already working with my company, and I’d heard good things about their divisions in London, New York, and Los Angeles. I met with them in person and then contacted Oliver for story ideas, and he sent them. 

How much have you invested with them?

My company has probably spent $100,000 amongst the various projects we’ve done with them, but it’s hard to say because they’ve done projects for other producers. The last project scope was roughly $30,000.

What is the status of this engagement?

We began working together about two years ago, and it’s ongoing.

What was the scope of their involvement?

They help us with outsourced video production. This includes internal and external corporate videos for marketing campaigns or internal training/communications. They work as a white-label service, executing creative ideas that we’ve developed through a scoping process with our clients. Their support adds to the production and execution of those videos.

On some projects, we’ve come to them with a client challenge. They’ve developed a concept and we’ve worked hand-in-hand with them to finish and present it to our client. Whether it’s live-action filming or animation, they do all the storyboarding, production, and post-production up to final delivery.

What is the team composition?

We work with 4–5 people, typically account managers. They then work with their internal team.

How did you come to work with Casual Films?

They were an existing vendor with us when I came on board. It was through word-of-mouth—some colleagues recommended working with them. I reviewed a portfolio of their work and reached out to one of their account managers. Then I decided to start working with them.

How much have you invested with them?

We’ve invested around $500,000.

What is the status of this engagement?

The engagement started in July 2015 and is still ongoing.