What was the scope of their involvement?
Like a lot of businesses, we’re in the middle of a digital transformation. We’re launching an online platform and wanted Casual Films to create promotional videos for the product. After our initial meeting, we introduced them to the platform and they came back with three ideas regarding potential options for the video. Those contributions consisted of a version built from my ideas and then two unique pitches. It’s difficult to create captivating ads geared toward our industry, but we asked them to deliver something that stands apart from most of the marketplace.
While the ideas Casual Films come up with were brilliant, the story they wanted to tell didn’t quite work. I worked with another colleague to develop a scenario that would benefit from their creative execution. Melding the two elements together enabled Casual Films to deliver excellent products. Our partnership with them facilitated the project’s success.
They led the production, filming, and post-production processes of two marketing videos. During the project, they also created a behind-the-scenes video. Additionally, they edited some of the footage into segments that we can publish on social media. Overall, we received a lot of assets from the one project.
What is the team composition?
I’d mostly interact with an account manager, the director, and a creative contact. They also made additional resources available as needed.
How did you come to work with Casual Films?
Several companies approached my director. He tasked me with filtering through each contact to find a reputable firm. I looked at the showreel Causal Films provided, and it stood apart from the other agencies. I asked them to come in for an introductory meeting, and the engagement evolved from there.
How much have you invested with them?
The project cost £60,000 (approximately $77,000 USD).
What is the status of this engagement?
Our involvement with them took place from June–October 2018.