Great People, Great Films, Happy Clients

Casual Films specializes in powerfully effective films for global businesses that want to stand out.

We are video consultants; expert filmmakers fluent in the language of corporate communications. With a vastly experienced internal team – and thousands of projects under our belts - we turn business messaging into creative, effective and engaging video better than anyone else.

Over the past 12 years, we have helped Fortune 500 companies…

  • attract and retain the best candidates
  • explain complex products and services
  • train and develop their staff
  • increase brand awareness and appeal

Casual delivers flexible client service. We match our processes the unique requirements of our customers to deliver outstanding results and successful, enjoyable, partnerships.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2006
Show all +
London, United Kingdom
headquarters
other locations
  • Building 77, Ste #902 141 Flushing Ave
    Brooklyn, NY 11205
    United States
  • 44 Montgomery St
    San Francisco, CA 94612
    United States
  • 750 N San Vicente Blvd, Pacific Design Centre - Red Building
    Los Angeles, CA 90069
    United States
  • 500 Yale Ave N
    Seattle, WA 98109
    United States
  • Weesperstraat 61
    Amsterdam 1018 VN
    Netherlands
  • 20 West Kinzie Street
    Chicago, IL 60654
    United States
  • Carrer de la Creu dels Molers 46, 2º 1ª
    Barcelona, BA 08004
    Spain

Portfolio

Key clients: 

Adobe, Allianz, Autodesk, Avery Dennison, BMW, Canon, Facebook, GoDaddy, Google, LinkedIn, Marriott, PwC, RedBull, Rolls-Royce, Vodafone

GoDaddy needed to promote its cutting-edge web services. Casual Films created a series of profiles of the kaleidoscope of entrepreneurs who use those services, resulting in a deeply human and memorable campaign that led to increased authority for GoDaddy.

Commercial for Greater Anglia Spring

Greater Anglia Spring was looking to promote their day excursions by train in a memorable way. Casual Films created an emotionally touching and visually iconic animation, resulting in viral attention and increased bookings.

Video Production for Glint

Glint was seeking to promote their 'currency of the future.' They turned to Casual Films for a video that would both feature details about the currency and highlight its value in the real world. Casual Films created a video that overlaid interview segments with a real financial expert with powerful images of real people using the product. This resulted in a higher profile and increased brand authority for Glint.

What do we mean by Happy Clients?

What can Casual Films do for you?

Verve - Street Team

Want to explain and promote your innovative tech brand? How about an animation?

Vodafone Recruitment

Attracting young people to a global communications technology company? How about a punchy soundtrack with a punchy edit?Add

Rolls-Royce - Jimmy C Paints

How to launch a new employer brand at a century old engineering company? Like this.

BMW Careers

What's it like to work at BMW? A little bit like this...

Adobe Create : Jonathan Adler

Promoting some of the world's greatest creative software? How about a series about some of the worlds greatest creatives?

Reviews

Sort by

Video Production for Fortune 500 CPG Company

"Our workflow between teams was fantastic."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Oct. 2019 - Jan. 2020
Project summary: 

Casual Films spearheaded video production for a fortune 500 CPG company. They produced interactive video content to communicate the client's corporate story at a diverse, consumer-friendly level.

The Reviewer
 
10,000+ Employees
 
New York, New York
Global Manager, Brand & Digital Comm, Fortune 500 Company
 
Verified
The Review
Feedback summary: 

While the video hasn't been launched yet, Casual Films delivered promising work. They maintained an excellent workflow and adhered to a strict timeline. They retained a positive attitude and were committed to project completion. Their flexibility and problem solving were second to none.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a Brand & Digital Global Communications Manager at a Fortune 500 CPG Company. I am responsible for the development and distribution of digital and social communications to an audience of global stakeholders, including partners, investors, colleagues, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casual Films?

We had a challenge brought to us to try and broaden a niche group of stakeholders talking about something within our industry tied to health and wellness to a more consumer-friendly level. We knew we wanted to use video to communicate our message and distribute digitally, but did not have an in-house production team to turn to.

Additionally, because we were broadening our key audience, that meant that viewers could potentially have a variety of levels of familiarity with the subject matter and a typical video may not be compelling enough to all.

Through another partner, we were introduced to the concept of interactive video, and Casual Films was brought on as a partner to produce the video content we would ultimately use to tell our story through interactive storytelling - allowing our users to 'choose their own adventure' in how they would experience the subject matter being presented.

What were your goals for this project?

We hoped to see an increase in time spent watching (and interacting with) the video, and an overall bump on engagement for this type of subject matter, usually presented to a much more niche group of stakeholders.

SOLUTION

How did you select this vendor?

Casual Films came recommended to us through another partner who we had engaged with to develop the interactive technology behind the piece we were creating. We were pleased with the introduction, and the team was brought on early to help creatively problem solve how we would bring some of the main points of the project to life.

We were pleased to see that Casual Films was budget conscious and presented a number of solutions at a variety of price points as we moved forward in development, empowering our team as decision makers.

Describe the video(s) and the process in detail.

The team storyboarded the full piece for us, sourced the set pieces and location, and handled all other production aspects of the video aside from casting, which we handled internally. The video was extremely stylized - shot in a blackbox style controlled by lighting and very few, but specific set pieces.

The Casual Films team was able to bring this concept to life clearly from inception to execution - not an easy feat. They also handled the edits of the video for us. Because there were so many internal stakeholders, there was quite a bit of feedback in edit rounds, but the team remained patient and committed to keeping all parties happy with the final cuts.

What was your vendors' project management or feedback process?

We worked together with the production team from start to finish. Casual Films brought in the editor and we provided feedback directly throughout the edit process as well. The Causal Films team was extremely responsive on email, even throughout the holidays, and kept strict (but effective) timelines to ensure delivery to our interactive partners and for our final deadlines.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't yet launched wide so are awaiting result metrics.

How effective was the workflow between your team and theirs?

Our workflow between teams was fantastic. We were on a timeline crunch with shooting and editing and had so many variables in the air with interview availability, approvals, etc. Yet, I was so impressed with how professional the team was in having a positive attitude and how committed they were to finishing the project.

What did you find most impressive about this company?

Most impressive was the team's adaptability to any challenge thrown their way. From locations changing last minute, to the entire scope of the project shifting midway through - the flexibility was unparalleled.

Are there any areas for improvement?

N/A

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    This will require some investment, but not an outrageous amount. Worth it for the final product to ensure it's done right.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video & Content Campaign for Global Media Organization

“Casual are the best people I’ve worked with in the industry. They are super dedicated."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - Apr. 2020
Project summary: 

Casual Films helped a media organization produce a TV commercial and three branded content videos, shooting on location with PGA golfers and insurance company clients in various locations.

The Reviewer
 
51-200 Employees
 
New York, New York
David Lennon
Executive Creative Director, FORTUNE Brand Studio
 
Verified
The Review
Feedback summary: 

The project earned the team several Telly Awards and the clients are excited about their partnership in the future. Essential to project success, the team is dedicated to delivered quality results. Always available when needed, they’re reliable and trustworthy.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the executive creative director for FORTUNE Brand Studio, which is a part of Fortune. We’re a 90-year-old global media organization with a magazine, websites, and conferences as well as the iconic Fortune 500, the Most Powerful Women, 100 Best Companies to Work For, and other major lists and rankings. We help our influential global audience understand what’s happening in business, why it’s happening, and light the path forward. We’re now an independent company and our leadership is laser-focused on how Fortune can play its part in making business better. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casual Films?

Our sales team was talking to the insurance company clients about the capability of the recently launched FORTUNE Brand studio. They were looking to create a TV commercial that they could run during a PGA tournament they sponsor. We pitched them and won the business, which soon expanded into a branded content campaign as well and so we partnered with Casual Films to help produce the commercial and campaign videos.

SOLUTION

What was the scope of their involvement?

We produced one TV commercial and three videos on-location, with three leading PGA golfers. We just don’t have the internal capabilities to take on multiple shoots and run them alongside our other client projects and so Casual worked with us from pre-production and shoot, all the way through the edits to final delivery of each video asset.

What was supposed to be a few days of shooting the golfers in Florida ended up becoming four shoots in the Bahamas, Scottsdale, Las Vegas, and Chicago. Casual helped us pivot with tight timelines to meet the schedules we had available.

How did you come to work with Casual Films? 

I’ve known and worked with Casual Films for 14 years, when I previously ran the branded content studios at the Wall Street Journal and Bloomberg, but this was the first time working with them at Fortune. Our working relationship has developed over time, and there is a real understanding and trust. They’re a hungry company that really understands the value of long-term partnerships. I think they really value their key employees and enable them to grow, so you have that muscle memory of knowing who you are working with and how to get the best job done.

Over the years, we’ve helped each other win when it comes to business. Clients understand immediately why we rate them so highly. They’re by your side through every situation, always presenting smart solutions, whatever the problem is you run into.

What is the status of this engagement?

This project lasted from January–April 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched the campaign in April 2020 and just won five Telly Awards— two silvers and one bronze for the TV commercial, which was directed by Nina Meredith as well as two silver awards for the branded campaign videos. It’s the first big multi-platform campaign from FORTUNE Brand Studio in 2020. It’s the type of work we want to produce and build on as a studio. We’re all excited by the awards, but the main thing is that our campaign is out-performing our benchmarks, and that’s the most important thing for us.  

How did Casual Films perform from a project management standpoint?

They’re the best in the business; they just deliver energy and enthusiasm from the first day to the last. That’s what happens when you have long-term employees who are good at what they do and obviously love their job. Their producers really do partner with you. They’re constantly available, and they always find the most successful outcome. The crew they assembled for the shoots and the editors they have in house all work with each other a lot, they’re all mates, so there’s that sense of family and an extra level of care and attention that you just don’t get elsewhere.

What did you find most impressive about them? 

Casual are the best people I’ve worked with in the industry. They are super dedicated to helping you get the most value out of every dollar you spend with them. I know that I can trust them. They’ve done thousands of projects, big and small, all around the world, and they’re very diligent at helping you achieve what it is you want to get out of your shoots within your production budget.

Are there any areas they could improve?

Better self-promotion is probably the only thing they can improve on. They do great work for their clients. I love working with them. They’re boss.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for Talent Search Firm

"They were flexible and had a strong understanding of our brief."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2019 - Feb. 2020
Project summary: 

Casual Films created a video to describe changing leadership trends.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
CMO, Talent Search Firm
 
Verified
The Review
Feedback summary: 

The project was successful. Casual Films was very creative and they came up with a compelling film. The team was collaborative and communicated well throughout the project.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am CMO at the leading executive search and talent consulting firm operating at the heart of the converging entertainment landscape.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casual Films?

We wanted to create a video to communicate a new leadership trends - ceos switching sectors - in a distinctive and compelling way.

What were your goals for this project?

We wanted to drive awareness increase website and social traffic and create an asset that generated a strong response from sharing directly

SOLUTION

How did you select this vendor?

Two pitched. was the more compelling

Describe the video(s) and the process in detail.

We collaborated on the brief. Very flexible and creative and Casual Films then set out a tight and effective process

What was your vendors' project management or feedback process?

Efficient

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

highly successful

How effective was the workflow between your team and theirs?

Strong communication. They were flexible and had a strong understanding of our brief.

What did you find most impressive about this company?

As above

Are there any areas for improvement?

N/a

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Really excellent
  • 5.0 NPS
    Willing to refer

Short Film for Home Improvement Tech Platform

"I was impressed from start to finish."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Sept. 2019
Project summary: 

Casual Films created a short three to four-minute video to assist with onboarding within a home improvement platform. The team held interviews and filmed over the course of two days. 

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Kilian Pender
CEO, hiber
 
Verified
The Review
Feedback summary: 

The team at Casual Films met expectations, crafting a video that was well-received by stakeholders. They're smart and skilled. Their hardworking approach complemented their professional management style. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of hiber, a UK B2B technology platform for tradespeople in the home improvement space

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casual Films?

We hired Casual Films to put together a short 3 / 4 min film to help us explain what we do to new tradespeople who we would like to onboard on to the platform, and also to explain to investors, and other interested stakeholders

What were your goals for this project?

To make it easier for us to explain what we do as a business

SOLUTION

How did you select this vendor?

We looked at a number of different providers before selecting Casual

Describe the video(s) and the process in detail.

Casual worked with us to prepare the ideas for the film, the key messages we wanted to get across, and helped prepare the questions for the engineers. The film involved on site interviews with 3 of the tradespeople whom we work with (at their business addresses), and an interview with me at our office in London. Filming was done over the course of 2 days.

What was your vendors' project management or feedback process?

Casual frequently sought feedback from us in order to understand how we were going

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Casual were excellent from start to finish. Smart, professional, hard working and kept excellently to our deadline. The whole team were a joy to work with from start to finish. We would highly recommend them. The video has been highly well received by all of the stakeholders that we wanted to impress - new tradespeople, investors and other stakeholders

How effective was the workflow between your team and theirs?

They worked very well with our team, sharing ideas and improving their ideas based on our feedback and objectives.

What did you find most impressive about this company?

I was impressed from start to finish. We received some comments mid way through the project from one of their senior team. It was really helpful to get a fresh pair of eyes on the project which led to some new direction for where we took the final film, and made the messaging and story much sharper.

Are there any areas for improvement?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Excellent from start to finish
  • 5.0 NPS
    Willing to refer

Video Production Projects for Manufacturing Company

"Casual Films has become a part of our extended team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2014 - Ongoing
Project summary: 

Casual Films manages full-scale film production for a materials manufacturing company. Helping to build storylines, they have produced videos to highlight charitable programs as well as innovation initiatives.

The Reviewer
 
10,001+ Employees
 
United Kingdom
Amy White
VP of Brand & Communications, Avery Dennison
 
Verified
The Review
Feedback summary: 

Developing a nuanced understanding of the business, Casual Films has continued to provide satisfying deliverables that have communicated the brand accurately. The team has met deadlines and adapted to changes easily. An engaged partner, they have provided insight to establish valuable collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of brand and communications for a large material manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casual Films?

Different business units within the enterprise have engaged Casual Films, meaning there have been a variety of different needs such as brand building, sustainability messaging, and down to specific product film.

SOLUTION

What was the scope of their involvement?

Casual Films has provided full-service production on numerous projects. Their team has produced a film with us on our community giving project. They filmed with us in New York to showcase our company’s work with The Pajama Program—a charitable program that gives storybooks and pajamas based on the premise that kids don’t get a good bedtime experience. Their team captured the event and the history behind the cause. Their team has worked with us to use the product. Mostly, the video’s been leveraged internally.

Their team has also done a film with us to discuss the work done behind our materials. We’re a large manufacturing company that makes products, which can sound quite boring. However, our materials can be anything. As part of the innovation behind our products, we have tests occurring constantly. For example, we have drums in the North Sea with labels on them and materials in the Sahara to see what heat does to them. Casual Films was able to help us pick through and come up with a story about our innovations. They helped to discover what makes our material scientists passionate about what they do and bring that character into the film.

What is the team composition?

Mainly, we have one account manager. We know a lot of people at Casual Films, but he has been our point of contact. We’ve worked with him on designing films, but he has a team behind him. As needed, we get in contact with them.  

How did you come to work with Casual Films?

We found Casual Films at a conference. They had a stall with a Lego-building competition, which my colleague and I participated in. We talked with our now former account manager as well as the people who set up the stall. We liked the size of the company, the foundation, and ethos.

How much have you invested with them?

As a corporation, we’ve spent probably $150,000–$200,000 a year on Casual Films' services.

What is the status of this engagement?

They’ve been our film partner for about five years now. We’ve kept them on retainer each year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In the past, we’ve worked with multiple different agencies, but they didn’t take the time to understand us. The key advantage for us in working with Casual Films has been that they've spent a lot of time learning our business and its story. Their team has helped us to articulate that in a way that would work well on film. The levels of partnership, honesty, and respect have been massively beneficial to us, which has been visible in the films. They're a lot more authentic now because our personality comes through.

How did Casual Films perform from a project management standpoint?

It has always been superb. If anything, it has been our team that has caused delays. It’s a personal relationship. Casual Films isn’t a big company, which makes their team incredibly flexible. If we’ve had to pause a project, they’ve paused it. Their team has hit every deadline we’ve given them. To be honest, it has been a pretty perfect service.

What did you find most impressive about them?

Casual Films has become a part of our extended team. With them, we’re not dealing with another agency. They'll give us feedback, saying: you don’t need to do that or don’t spend money on this. We’ve had open dialogs with them and it's created a mutually respectful partnership. They’ve taken the time to understand exactly what we’re trying to achieve, contributing to our messaging. 

Are there any areas they could improve?

No, there aren’t any negative qualities.

Do you have any advice for potential customers?

Bring them in on your overall communication strategy. Use their knowledge and experience to help build a storyline and film. Give them what you’re trying to achieve and let them come back with a pitch because that’s what has produced authentic content for us.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for Global Luxury Retail Brand

“Casual Films is committed to quality. They’re a great partner to have.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July - Nov. 2019
Project summary: 

Causal Films produced an internal-facing holiday video for a global luxury retail brand. The team came up with the concept, created a storyboard, and shot the video in five locations.

The Reviewer
 
10,000+ Employees
 
New York, New York
Director of Communications, Luxury Retail Brand
 
Verified
The Review
Feedback summary: 

The video has received incredibly positive feedback from the employees of the client company. Causal Films is organized and well managed, sticking to the budget and schedule they set forth. The team establishes a seamless workflow through effective communication and hard work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of communications for the Americas for a global luxury retail brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casual Films?

Every year we make a holiday video and in the past, we tried to kill too many birds with one stone with the video. It was often too lengthy and not as engaging as we’d like, including business messages alongside employee messages. For 2019, we decided to split it into two videos, a business-facing one and an employee-facing one.

SOLUTION

What was the scope of their involvement?

Casual Films produced out employee-facing holiday video for 2019. Their team helped us narrow down the focus and created three different concepts, all of which were incredibly on target. After we selected one of the concepts, we were able to move forward with the project.

The Casual Films team was willing to put in the effort to truly understand the DNA of our brand, the heart of who we are, and what our employees expect. We went from creative brief to storyboards to guidance on each frame. It was a complex endeavor that involved a lot of merchandising, as well as figuring out the right employees to feature in five shoots in five different locations. 

Their team filmed our employees and showcased both the beauty of our jewelry and the diversity of our team. They created a piece that celebrates our employees and managed all of the shoots.

What is the team composition?

We worked with five members of the Casual Films team. My point person was Lexi (Executive Producer, Casual Films), but we also worked with a writer, a producer, a film person, and an audio person. 

How did you come to work with Casual Films?

We have a member of our company who sources video production companies. I brought this project to her and she looked for companies that met our needs. After interviewing two firms, we decided to work with Casual Films.

Their initial proposal and portfolio of work stood out. There was a polish and quality to their work that was quite excellent. Additionally, they seem to solely focus on internal-facing employee communications videos, which gave them a leg up. 

What is the status of this engagement?

Our engagement ran from July–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have received tremendous feedback from the team, they were highly impressed with the caliber and quality of the video. Engagement with the video was 34% higher than last year. Casual Films did a beautiful job on every aspect of the video. Their tactical engineering of everything was on point and they delivered a beautiful project. 

Every member of their team approached the project with a great sense of professionalism and point of view. They all brought a lot to the table and it was lovely working with them. 

How did Casual Films perform from a project management standpoint?

Lexi was absolutely excellent. She provided schedules and budgets, which they stuck to. Before anything might go over budget, she always reviewed with me to ensure we were on the same page. There was a very clear process in place for shoots, which were run almost to the minute. The whole engagement was well managed. 

What did you find most impressive about them?

Casual Films is committed to quality. They’re a great partner to have.

Are there any areas they could improve?

No, overall they were really great. The longer we work with a company, they greater understanding they have of all of our collections, but I wouldn’t expect them to have that yet. 

Do you have any advice for potential customers?

I am a very process-oriented person and they’re a process-oriented company. Invest the time in bringing them up to speed n your brand, it will pay great dividends.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Full-Service Video Production for Computer Software Company

“Casual Film provides a lot of value.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2017 - Ongoing
Project summary: 

Casual Films does turnkey video production for a corporation’s marketing department. Services include proposing story ideas, creating visual pitches, managing shoot logistics, and editing and delivery.

The Reviewer
 
10,001+ Employees
 
San Jose, California
Senior Video Producer, Computer Software Company
 
Verified
The Review
Feedback summary: 

Casual Films goes the extra distance to deliver the highest quality work for the best value. Their creative story ideas and polished presentations help stakeholders pitch the video and get the green light to continue with production. The detail- and solution-oriented team communicates seamlessly.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior video producer at a large corporation. I work in the marketing department, and we make videos to support our products. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casual Films?

My team creates content year-round, and Casual Films helps us come up with story ideas that are outside of our immediate geographic area, whether that’s in London, Senegal, or Canada.

SOLUTION

What was the scope of their involvement?

I look to Casual Films, particularly their London office, to generate story leads for different artists around the world that we can then pitch to my boss. For example, we recently worked with Casual Films on a story lead for an illustrator. They pitched it to me in a polished presentation with visuals and story points. They gave me an easy sell to then pitch it to the creative director and get it greenlit so we could shoot it. 

They help through the production process, from the ideation phase all the way through completion. In between, they help with interviews, logistics for every shoot location, and editing. They’re a full-service turnkey on a lot of levels.

What is the team composition?

My point of contact is usually Oliver (MD London & Executive Producer, Casual Films). I also work with other producers. For the last project, I worked with Dan (Producer, Casual Films). 

How did you come to work with Casual Films?

Casual Films was already working with my company, and I’d heard good things about their divisions in London, New York, and Los Angeles. I met with them in person and then contacted Oliver for story ideas, and he sent them. 

How much have you invested with them?

My company has probably spent $100,000 amongst the various projects we’ve done with them, but it’s hard to say because they’ve done projects for other producers. The last project scope was roughly $30,000.

What is the status of this engagement?

We began working together about two years ago, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The last piece that they did for me was lovely, and it’s still featured in our magazine. A lot of the stories they create go in our magazine.

How did Casual Films perform from a project management standpoint?

They do a fantastic job taking care of all the fine details, communicating challenges, and creatively problem solving.

What did you find most impressive about them?

Casual Film provides a lot of value. They’re great at communicating, and they’ll go the extra distance to get more shots that other providers would charge you for. They have a high level of wanting to do the best work and not necessarily taking it out of your pocket.

Are there any areas they could improve?

No, not really. It’s hard when you work with different producers.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production Partner for Interactive Video Company

"Their ability to interface with clients directly has made them stand out."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2018 - Ongoing
Project summary: 

Casual Films provides full-scale video production services to third-party clients for an interactive technology company. The team supports casting and scriptwriting efforts to create live-action content.

The Reviewer
 
11 - 50 Employees
 
New York, New York
Dana Lagattuta
Client Partnerships Director, WIREWAX
 
Verified
The Review
Feedback summary: 

To the satisfaction of multiple stakeholders, Casual Films continues to deliver high-quality content on time and budget. Managing the collaboration impressively, the team has been attentive and provided quick responses. They have been accommodating, which ensures continued partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a client partnerships director for an interactive video technology company called WIREWAX.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casual Films?

Since we’re a video tech company, we often have clients who need video production services. Our goal with Casual Films was to provide an easy, one-stop-shop solution to our clients by recommending a preferred partner that could deliver high-quality outputs.

SOLUTION

What was the scope of their involvement?

As our recommended video production partner, we’ve developed a terrific workflow with Casual Films. Their team works with our clients directly, providing live-action production shoots. They also help script and cast the videos.

Usually, we’re involved in helping scope a project with the clients. We own the pre-sale part of the conversation. Once the project goes into execution, my creative team and I help flesh out the interactive technology needed for the video production, ensuring we’re thinking as one cohesive unit.

What is the team composition?

Typically, they assign one point of contact who's usually the executive producer. The point of contact changes based on the product. I'm usually working with one point of contact because it's easy to have all the details with one person.

How did you come to work with Casual Films?

The co-founder of WIREWAX has a relationship with the founder of Casual Films.

How much have you invested with them?

We’ve driven about $200,000 worth of video production to Casual Films. We work in two ways. One way is when WIREWAX hands over clients to Casual Films. Sometimes Casual Films will make a video production interactive, bringing business to WIREWAX. We have a symbiotic relationship.

What is the status of this engagement?

We started working together in March 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

So far, all of our clients have been happy with the video production.

How did Casual Films perform from a project management standpoint?

Most of the time, we communicate over the phone or by email. They’ve been very good at delivering quality outputs no matter the budget. Project management has been one of their greatest qualities.

What did you find most impressive about them?

Their ability to interface with clients directly has made them stand out. We’ve also been impressed with their response time and thoughtfulness.

Are there any areas they could improve?

No, they’ve been terrific. Sometimes we have to work on our billing terms with one another but overall, everything has been great.

Do you have any advice for potential customers?

Work with Casual Films from the ground floor of an idea because the team excels when they’re able to own the creative process from start to finish.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re good at delivering a high output no matter the budget.
  • 5.0 Quality
    Service & deliverables
    They make sure to pay attention to details.
  • 5.0 NPS
    Willing to refer

Video Production for Digital Marketing Agency

"They’ve got a consistent process and are great at communicating timelines, milestones, and scope of work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July 2015 - Ongoing
Project summary: 

Supporting an internal team, Casual Films create corporate videos for a B2B marketing company. They provide full-scale production up through final delivery, including editing, filming, and storyboarding. 

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Client Partnerships Director, Digital Marketing Agency
 
Verified
The Review
Feedback summary: 

Casual Films' quality of work is very high. They meet all deadlines and have a consistent work process. Their team communicates well and has a strong initial scope of work. Project managers keep track of everything; they are very dependable. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for a digital marketing agency and lead client partnerships with one of our largest accounts. We specialize in B2B marketing.    I oversee all the work we do with a large technology consulting organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casual Films?

We’ve got a lot of in-house video production capabilities, but Casual Films works with us to bolster the internal team.

SOLUTION

What was the scope of their involvement?

They help us with outsourced video production. This includes internal and external corporate videos for marketing campaigns or internal training/communications. They work as a white-label service, executing creative ideas that we’ve developed through a scoping process with our clients. Their support adds to the production and execution of those videos.

On some projects, we’ve come to them with a client challenge. They’ve developed a concept and we’ve worked hand-in-hand with them to finish and present it to our client. Whether it’s live-action filming or animation, they do all the storyboarding, production, and post-production up to final delivery.

What is the team composition?

We work with 4–5 people, typically account managers. They then work with their internal team.

How did you come to work with Casual Films?

They were an existing vendor with us when I came on board. It was through word-of-mouth—some colleagues recommended working with them. I reviewed a portfolio of their work and reached out to one of their account managers. Then I decided to start working with them.

How much have you invested with them?

We’ve invested around $500,000.

What is the status of this engagement?

The engagement started in July 2015 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work is very high. It’s always completed with very high standards. We get a lot of positive feedback from our clients on videos that they’ve produced, both in terms of the quality of the work and the turnaround time.

How did Casual Films perform from a project management standpoint?

Project management is pretty good. They’ve got a consistent process and are great at communicating timelines, milestones, and scope of work. The initial scope of work is very comprehensive in terms of budgeting and finances. Project managers are good at keeping track of elements they can influence—they do a good job.

What did you find most impressive about them?

I think it’s the level of trust we have; they’re very dependable and consistent.

Are there any areas they could improve?

They could improve the level of creativity. Sometimes when they receive concepts, they could push boundaries further. The confidence of the account managers to talk about the conceptual work could be stronger, but it’s not overly problematic.

Do you have any advice for potential customers?

Be very clear about the business objectives that you want to achieve with the project you’re engaging them on. Have success measures and define the purpose upfront. You should also be open and receptive to their ideas; they have some great thinkers.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’ve never had any issues about delivering on time. They seem adept at managing their resources.
  • 3.0 Cost
    Value / within estimates
    More expensive than the competition.
  • 5.0 Quality
    Service & deliverables
    They constantly deliver and I never have to questions whether we’re going to get a good result from them.
  • 5.0 NPS
    Willing to refer

Video Production for Hotel Chain

"We value Casual Films for their creativity, innovative thinking, partnering skills, and for having our backs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2015 - Ongoing
Project summary: 

Casual Films produced multiple videos for an international hotel chain. The team provides audiovisual support for talent acquisition, retention, and engagement strategy.

The Reviewer
 
10,000+ Employees
 
Bethesda, Maryland
Denise Feldman
Director, Comm. & Content Marketing, Marriott International
 
Verified
The Review
Feedback summary: 

The videos have received positive feedback from internal and external stakeholders. Casual Films is communicative and attentive to detail, establishing a seamless workflow. The team is creative, hard-working, and personable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

My company is a Fortune500 global hospitality company, with 30 brands and 7000+ locations around the world. I am the Director of Content Marketing (employment side, not consumer side).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casual Films?

Over the years, we've hired Casual Films to produce a range of audio visual content to support our talent acquisition, retention and engagement strategy. From podcast to animated films, from 1-video segments to a 10-part episodic series, Casual Films has supported us in all of these projects.

What were your goals for this project?

No matter the deliverables, our goals for the multiple projects we've hired Casual Films to do is to create content that is marketable through a variety of internal and external digital channels, scalable, and delivers the emotional punch that we know will attract, engage, and inspire our global workforce (and potential employees).

SOLUTION

How did you select this vendor?

Word of mouth/reference from other points-of-contact within our organization.

Describe the video(s) and the process in detail.

  • Strategy
  • creative solutions
  • scripting & storyboarding
  • filming > animation (as needed)
  • production
  • delivery

Because Casual Films has successfully completed the variety of podcast and video deliverables mentioned above, the details vary. I can confirm that we have worked with them directly on both 'on-site' video shoots with both our employees and hired talent, as well as videos developed with existing or licensed assets. My role included partnering on creative execution (based on their creative vision), sharing assets, guidelines and brand voice/style, and feedback. In other words, I was the client with a vision for what we were partnering to develop.

What was your vendors' project management or feedback process?

The team did work with me on several rounds of feedback for each project/deliverable. Typically there were 1-2 people from the vendor's side that managed the feedback process, and those two were also the project lead and manager on the jobs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Feedback from internal stakeholders has been very positive across the board, and over the years we have worked with Casual Films. RE: value or impact of the video content we produced with them, our metrics data tells us we are developing and pushing out content that is engaging and inspiring (per video views, likes, shares). Our metrics typically far-surpass our annual metric goals (and we do have a small investment in media channels that help to boost visibility and distribution of content)

How effective was the workflow between your team and theirs?

Their project management processes work very well for us. Their communication, attention to detail, scheduling and managing expectations is exceptional. And we always look forward to working with the Casual team on our next video project. RE: workflow, they deliver a detailed timeline upfront and we work together to manage the project to meet the various milestone/deadlines and processes in between.

What did you find most impressive about this company?

We value Casual Films for their creativity, innovative thinking, partnering skills, and for having our backs. Whenever we work with them it feels like they are employees of our company, they understand our brand and there is mutual respect. For us, Casual Films stands out as authentic, attentive, responsive, and able to really partner with us - opposed to other vendors that operate in a vendor/client way that feels like we're held at arms' length.

We truly appreciate the communication and relationship, even in those rare occasions where a project has 'derailed'. They are always willing to work together to get it back on track and deliver a successful outcome. Other vendors we've worked with don't operate this way.

Are there any areas for improvement?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer