Capitalize Digital

BACKGROUND

Please describe your company and your position there.

I'm the head of sales, marketing and transport and we specialize in cold storage warehousing and logistics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Capitalize Digital, and what were your goals?

We needed to focus our marketing on a digitalised approach that was suitable for our industry, customers, and potential clients. The focus was to grow the visibility of our brand, creating awareness of our company offering and driving new leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Capitalize came highly recommended by our PR Agency that we have been working with for years. Capitalize looked at our Digitalised Marketing offering and developed a digital strategy that was best suited for our industry, customers and potential clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Capitalize assisted us in developing our digital marketing strategy with Google and SEO campaigns and ongoing performance analysis. This to enhance our brand while focussing on reaching our customers and potentials clients by means of a product specific and geographical focussed advertising approach.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the Managing Director and the Head of SEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The monthly performance reviews gave us the opportunity to adjust our focus that lead to a positive growth in increased traffic with a continuous upward trend.

How effective was the workflow between your team and theirs?

Initially we had monthly feedback sessions to review the SEO performance reviews. Now we check in bimonthly to adjust material and focus.

What did you find most impressive or unique about this company?

We were impressed with their insight into developing a well-designed digital strategy to achieve the desired results.

Are there any areas for improvement or something they could have done differently?

Not at this stage.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a consulting business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Capitalize Digital?

We needed help to design and build our website.

SOLUTION

What was the scope of their involvement?

Capitalize Digital has designed and developed our website from scratch. They also offer SEO and Google Ads services.

Initially, we gave them an idea of how we wanted the site to look, and they came up with the design. A friend of mine made our marketing content, so we gave it to them to incorporate the design elements into the website. They included the color, logo, and font.

With SEO, Capitalize Digital gave us a list of about 100 words based on our business. We went through it and limited it to about 40 keywords. It was a collaborative process.

What is the team composition?

We only deal with two teammates, but they have a bigger team behind the scenes.

How did you come to work with Capitalize Digital?

We approached a few companies in South Africa; Capitalize Digital came back with the best proposal. We liked them because they understood what we wanted. Overall, we felt comfortable going with them.

How much have you invested with them?

So far into the project, we’ve spent close to $3,000.

What is the status of the engagement?

We began our project in May 2022 and are still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t gone live, but the initial reaction has been positive. We’ve generated some leads, so we’re happy with their work. They’re very competent; we’d highly recommend them.

How did Capitalize Digital perform from a project management standpoint?

They’re good at meeting deadlines; there was one postponement once, but they managed it properly. We use Asana to manage the project.

What did you find most impressive about them?

They provide professional services at a good price. Moreover, they understand what we want, and the team is approachable and easy to talk to.

Are there any areas they could improve?

No, I can't think of anything.

Any advice for potential customers?

Give them a proper scope of work; they'll do it.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Precision Meters, a water meter manufacturer based in Cape Town, South Africa, so I oversee our marketing activities, collaterals, digital efforts, and content.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Capitalize Digital?

When I joined the company, we designed a basic website with the help of a different provider. However, I wasn’t happy with their service, so I decided to look for a capable and competent provider who had a better understanding of what we wanted and could also help us with SEO.

Our goal was to create a website that had a better flow and a cleaner interface so that it was functional and modern. Additionally, we wanted to make it SEO-friendly and faster and have it display our products in a very professional way.

SOLUTION

What was the scope of their involvement?

Capitalize has been helping us redesign and develop our website. Initially, I provided them with a 15–21-page brief detailing what we needed on each of the site’s pages and how we wanted the images to be displayed. We already had professional images and content assets available, so it was up to them to come up with a design that suited our brand.

Sebastian (Creative Lead) is the person who took our brief and came up with an idea for the new design, and although we’ve already implemented the design, we’re still working on improving it further. For their designs, Capitalize uses the Adobe suite, and we’ve built the site on WordPress.

As for the SEO, we have a monthly retainer with Capitalize for ongoing SEO work to ensure our site is always visible. During the website development, they helped us ensure our metadata was correct and our images were formatted correctly. Although we did most of the work internally, they advised us on the best SEO practices.

Capitalize continues to support us on SEO best practices, and they always tell us if something is missing and how we can improve certain pages. For example, our product page wasn’t performing well, and they helped me realize that it had too little information on it. We’re now adding product descriptions to address this issue. Moreover, they’ve offered their help with PPC advertising, but we currently don’t have the budget for it.

What is the team composition?

I’ve worked with Oliver (Growth Hacker, Marketing Consultant & Managing Director) and Sebastijan (Creative Lead). Additionally, I’ve worked with another person in charge of the technical SEO.

How did you come to work with Capitalize Digital?

I sent out an RFP to different companies on my LinkedIn network, and Capitalize was one of the companies that responded. As previously mentioned, I was looking for a website design company that could also help me with SEO, and they offered a full-services package, which was really helpful for what we needed.

Ultimately, I chose them over their competitors because their pitch deck was amazing, and they presented themselves very professionally. Before creating the pitch deck, they asked us what we were looking for in terms of scope so that they could create a tailored offer for us.

How much have you invested with them?

We’ve spent close to $90,000 so far. The website design project cost $40,000–$50,000, and we’re now paying an SEO and web design work retainer of about 11,500 per month.

What is the status of this engagement?

We started working together in April 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Capitalize has been very helpful for us in achieving our goals. Thanks to them, we now have a beautiful and fast website that looks very professional and is SEO-friendly. They’ve made all content look very neat, pristine, and of high quality while simultaneously preventing it from taking a lot of space so that it doesn’t impact our loading speed.

Before working with them, our site took around 11 seconds to load. Now, it takes around 3 seconds, which is a major improvement. As for the SEO work, we’ve also seen good results. Recently, we’ve seen more inquiries coming through our site, which is fantastic.

How did Capitalize Digital perform from a project management standpoint?

We’ve worked very well together. Obviously, no company is perfect, but whenever we’ve had challenges, Capitalize adheres to excellent communication and is always very upfront about those challenges.

Every month, they provide us with a report on SEO, where they include recommendations and areas of opportunity for growth. I occasionally meet with Oliver in person, and I collaborate with Sebastijan over Zoom and WhatsApp calls. Overall, they’re very timely with their responses, which is great.

What did you find most impressive about them?

Capitalize’s level of professionalism is outstanding. I’ve been in the marketing industry for 10 years and in the media space for 18, and they’re one of the best companies I’ve worked with. They’re solution-driven, courteous, and passionate about what they do.

Additionally, Sebastijan is a very passionate designer, and he believes in what he designs. If we want changes that he considers will impact the design negatively, he explains why those changes don’t make sense. It has been nice working with a designer that understands the science behind design.

Are there any areas they could improve?

It would be great if we had more in-person meetings, but I understand that they travel. Still, I would rather have frequent face-to-face interactions because I consider them to be more personable.

In addition to that, it would be great if they were more understanding of each business’ challenges. They keep offering me things they can do for us, but we have a limited budget and need to focus on the KPIs we’re currently working on.

Do you have any advice for potential customers?

Communication is very important. You should be willing to put in the work on your side. If you do so, you will definitely see results.

BACKGROUND

Please describe your company and your position there.

Andrew Burke is the Chief Creative Officer at PURE CREATIVE GLOBAL, where he HELPS businesses grow their brand and revenue through specialised high-end design, content and digital strategies.

With 27 years local and international experience in branding, design, publishing, web design, advertising and content marketing. He has held the position of Creative Director and Head of Design at leading design agencies and media companies globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Capitalize Digital?

To help us tap into new revenue streams by identifying new marketing channels we have never utlised in the past.

What were your goals for this project?

To help us reach large companies and get us in front of them to pitch our ideas to them.

SOLUTION

How did you select this vendor?

Selecting Capitalize based on their experience and unique set of skills they had in-house.

Describe the scope of their work in detail.

We hired the to run our LinkedIn Outreach campaigns along in running all our SEO on a monthly basis.

What was the team composition?

Worked with two senior resources that we passionate about their field and always willing to help.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have been great, we have received quite a few new projects that we would have not if we had not engaged with Capitalize. They have helped us getting in front of more qualified prospects, which was my main objective. So that we can pitch more to these type of prospects.

How effective was the workflow between your team and theirs?

They're very professional and quick to respond to any queries.

What did you find most impressive about this company?

Their unique skill in identifying ideal prospects that meet our target market criteria and setting up good quality leads appointments for us to pitch to.

Are there any areas for improvement?

Not for now.

BACKGROUND

Please describe your company and position.

I am the Development of Captain Van Lines

Describe what your company does in a single sentence.

We provide interstate moving/relocation all across USA

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Capitalize Digital to accomplish?

• Create and Design a high converting website for our brand
• SEO Content Creation and Optimization
• Custom code

SOLUTION

How did you find Capitalize Digital?

Online Search, Other

Why did you select Capitalize Digital over others?

• High ratings
• Pricing first our budget
• Great culture fit
• Company values aligned
• Other

What was the size of Capitalize Digital’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Capitalize was tasked with creating a whole new high converting website , designing it and creating SEO content for it . after providing a few competitors and our company description they delivered an outstanding result in Design/Branding/High conversion. We requested to redesign our other website immediately 😀

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Great Website Design and custom Adjustments
• SEO content creation and optimization

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every email was responded within a well timed manner, (we are located on other side of the globe). all wanted virtual meeting were scheduled on time . They had high-end communication and organization!

What was your primary form of communication with Capitalize Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication , Results , Organization.

Are there any areas for improvement or something Capitalize Digital could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Director of Money and Home

Describe what your company does in a single sentence.

We provide online education on personal finance through Stewardship.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Capitalize Digital to accomplish?

• Generate leads
• Convert leads to prospects
• Convert prospects to sales

SOLUTION

How did you find Capitalize Digital?

Online Search

Why did you select Capitalize Digital over others?

Pricing first our budget

What was the size of Capitalize Digital’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Advertise on social media to generate leads, turn leads into prospects and prospects into converted sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Generate leads
• Optomise adverts
• Analyse data

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They ensured 100% on-time delivery and went out of their way to match and look after our needs.

What was your primary form of communication with Capitalize Digital?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

They went out of their way to provide us with a strategic solution and quality feedback so that we can improve our value proposition and product offering.

Are there any areas for improvement or something Capitalize Digital could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the marketing executive for a property law firm in Pretoria.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Capitalize Digital, and what were your goals?

We wanted to increase our client base. We had been working with another PPC company for a while but they let us down and we weren't seeing any results from our budget.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to them. We were impressed by their high level organisation and pro-activeness, as well as their communication.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began with Google text ads and then expanded into Display marketing and Adwords videos.

How many people from the vendor's team worked with you, and what were their positions?

We have had the same project and campaign manager for the last three years.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team implements continuous improvements, advises us on new opportunities and gives us insights into our digital marketing on a regular basis.

Describe their project management style, including communication tools and timeliness.

They have been great at managing expectations, follow ups when we get busy and are very punctual with their reports. Their teamwork is impressive and appreciated.

What did you find most impressive or unique about this company?

They are extremely professional and 'on-the-ball' all the time. They are highly responsive to our campaign changes and often give us insights beyond the scope of our Adwords campaigns. I would recommend them to anyone looking for an Adwords company.

Are there any areas for improvement or something they could have done differently?

NA

BACKGROUND

Please describe your company and your position there.

I am the owner of a leather goods company that sells online, in our own retail outlets and to other retailers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Capitalize Digital, and what were your goals?

We hired Capitalize to look after our digital marketing - our goals have been to continually grow our ecommerce business.

SOLUTION

How did you select this vendor and what were the deciding factors?

Great attitude from Oliver, competitive pricing

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They purchase media on Facebook and Google, target our customers and then report on the results on a monthly basis. They are always available for additional conversations on marketing ideas that we may have.

How many resources from the vendor's team worked with you, and what were their positions?

2 people, Kevin and Brad, who work in the media buying and SEO respectively.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results have moved in a positive direction over the years

How effective was the workflow between your team and theirs?

Effective

What did you find most impressive or unique about this company?

Good customer service

Are there any areas for improvement or something they could have done differently?

Not that I can think of

BACKGROUND

Introduce your business and what you do there.

I’m a freelance marketing consultant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Capitalize Digital?

We were launching a solar company in South Africa. We wanted to create a website that would inform our customers of the services and products that we offered.

SOLUTION

What was the scope of their involvement?

We first held a discovery call with Capitalize Digital, during which we discussed the scope of work and project timeline. Then, they came back to us with a quotation and the materials needed to execute our project. From there, they proceeded with the work, developing and designing our website from scratch using WordPress. They implemented the changes we requested before the site went live. Their team also helped us work on the copy and add pictures and an environmental video to the site.

What is the team composition?

We worked with two people from Capitalize Digital: Sebastian (Creative Lead) and Oliver (Managing Director & Marketing Consultant).

How much have you invested with them?

We spent around 25,000 South African rands (approximately $1,500 USD).

What is the status of this engagement?

We worked together on this project from September–November 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of the website they delivered was great — it was very responsive, and all the call-to-action buttons were working properly. We also had a couple of hits on our site. Overall, we were happy with the outcome of our engagement. 

How did Capitalize Digital perform from a project management standpoint?

Their team did a good job from a project management standpoint; they met all deadlines, stayed on budget, and communicated consistently. We communicated with them through email and phone calls. We used WeTransfer to transfer images.

What did you find most impressive about them?

Capitalize Digital’s biggest strength was their design skills — they were very good at understanding and designing what we wanted.

Are there any areas they could improve?

They were unable to resize all the images for the gallery on our website.

Do you have any advice for future clients of theirs?

Clearly define what you need and have a concrete idea of the kind of images that you want on your website.

BACKGROUND

Please describe your company and your position there.

Nobody Famous is a specialized adventure tour operator and custom events management company located outside of the well known Cape Town, South Africa. We offer inbound and outbound service options. I am the Managing Director at Nobody Famous

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Capitalize Digital?

SEO - Search Engine Optimization & Google Ads

What were your goals for this project?

To have a specialist manage our online presence and increase ROI.

SOLUTION

How did you select this vendor?

Capitalize has a proven track record and since meeting their team up until know their service has been professional and honest.

Describe the project in detail.

Monthly SEO and Google Ad Campaigns to increase the amount of valuable traffic to our websites and through CTA have a higher booking rate.

What was the team composition?

Capitalize has a team of specialist who each are guru's of their online marketing field in their own way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Excellent and I will be using the services of Capitalize for many years to come with great ROI.

How effective was the workflow between your team and theirs?

Minimal with Capitalize looking after the major implementation and communicating with me regularly to report progress and changes in the SEO setup and Google Ad Campaigns.

What did you find most impressive about this company?

They are professional, knowledgeable, helpful, and willing to go the extra mile.

Are there any areas for improvement?

None