Brights

Introduce your business and what you do there.

I’m the co-founder and CEO of Omni LLC. 

What challenge were you trying to address with Brights?

We needed an app built for our first product, The Guided App.

What was the scope of their involvement?

We provided wireframes, user requirements, design concepts, and a couple of other documents. Brights further developed those documents. Then, they designed and developed our mobile app for iOS and Android.

They’re also building a website and landing page for customers, as well as a dashboard for administrative tasks like approving users. They use React Native for the frontend and Node.js for the backend.

What is the team composition?

We worked with 11 people including a project manager, a UX/UI designer, front-and backend developers, a QA specialist, and a DevOps person.

How did you come to work with Brights?

I may have found them on Clutch; I’m not sure.

How much have you invested with them?

We’ve spent just under $50,000 to date.

What is the status of this engagement?

We began working together in December 2020, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Brights provides feedback and ideas which we haven’t considered. From a quality perspective, they’re thorough which mitigates issues during testing. Overall, the end product is better because of their level of engagement.

How did Brights perform from a project management standpoint?

They do an outstanding job. They keep us informed throughout the process with challenges and the budget. We communicate daily via Microsoft Teams, and we have a weekly meeting on Google Meet.

What did you find most impressive about them?

Their level of engagement makes us feel like we have an in-house team of developers.

Are there any areas they could improve?

We ran into some unexpected things regarding set up in the iOS and play store.

Do you have any advice for potential customers?

Have a strong understanding of your vision and what you want. Brights will bring your vision to life.

Please describe your company and your position there.

Our Company was founded in 2020 and we own a C2C social based platform which facilitates the sharing of sports betting insights, predictions, and analyses. I am the founder of Flippick Inc.

For what projects/services did your company hire Brights?

Our Company engaged Brights for the website design and development of our entire platform. At the time of contacting Brights, our Company only had detailed write-ups explaining the platform and (poorly designed) wireframes.

What were your goals for this project?

Our overall goal for the project was to emerge as one of the first social based and all-inclusive sports handicapping platforms on the market. From a design and development standpoint, our goal was to create a unique platform that allows users to create an account, interact with one another (i.e. follow one another), and post and view sports betting predictions either for free or at a price, which was achieved with the help of Brights.

Furthermore, our goal was to include transparent statistical tracking for all of our users. From a technical perspective, achieving these goals included integrating Sports Betting APIs, payment processors, and other third-party companies. Achieving these goals also required the creation of our unique view picks and make picks flows, user profiles (which include a number of statistical calculations, graphs, etc.), two leaderboards (which include a number of statistical calculations and a complex ranking system), and suggested user algorithms.

Our business model differs from the sports handicapping platforms currently on the market as those platforms typically only allow a select group of users to post (and sell) their predictions, while our platform allows all of our users to post (and sell) their predictions. Furthermore, our platform is unbiased, meaning that you must prove yourself to get to the top of the leaderboards, while other platforms allow users to pay a fee in order to have their accounts featured at the top of their leaderboard.

How did you select this vendor?

We selected Bright's through a thorough research (including Clutch) and review process. Our search started with approximately 25 Companies and lasted approximately 2 months. Through numerous discussions held with the various development companies, Brights proved to be the best choice as they are extremely knowledgeable from a technical and operational standpoint, and were quick to understand our platform and business model.

Describe the project and the services they provided in detail.

Our project started with a one week planning phase in which I traveled to Brights’ office in Ukraine and worked directly with the team to explain our vision and the basic functionality of the platform. In this one week planning phase, with the guidance of the extremely knowledgeable Brights team, we were able to create a plan to overcome a number of anticipated obstacles that we immediately identified. Following the planning phase, we jumped into the design phase, where the Brights designers were able to map out the flow and design of our create an account / login pages in just a couple of days.

After we worked together to agree on final designs, the developers began coding the back end while the designers continued to design our Dashboard, Create Prediction Flow, View Prediction Flow, User Profile Page, Leaderboards, Manage Funds, and Notifications pages. The process continued on in two week sprints, with weekly meetings to ensure that we were on track to meet our sprint timeline and to discuss questions and obstacles encountered in real time. When an obstacle was brought to the attention of our team, the Brights team always brought a number of solutions to the table, and a recommendation and supporting explanation for which solution they felt was the best.

As the development of our platform was an evolving process, there were a lot of ad hoc updates requested on the fly, which the Brights team was able to easily manage. As our platform requires some external solutions, Brights was able to easily integrate outside services into the platform, such as payment processors, social networks, mailing services, and more.

In addition to the design, development, and integration work provided by Brights, they also provided assistance with the setup of our Google Analytics account, SEO optimization advice, and a number of marketing and promotional recommendations, which were analyzed by our team, and some of which ultimately integrated into our platform.

What was the team composition?

The team consisted of the CTO, project manager, team lead, designers, front end developers, back end developers, and QA specialists.

Can you share any information that demonstrates the impact that this project has had on your business?

My platform is currently still in the development phase.

How was project management arranged and how effective was it?

As our team had a project manager, our project has been running extremely smoothly. The project manager has made sure that the team is always on the same page and consistently meeting deadlines. Obstacles and delays identified by the Brights team were immediately communicated to us, which we greatly appreciated and resulted in a much more efficient process.

To hold weekly meetings, we used Google Hangouts and to communicate more regularly, we used WhatsApp and Clickup. Although English is the second or third language for most of the Brights team, all Brights employees take weekly English classes. As a result, we have not encountered any language barriers at all throughout our project, and communication has always been clearly given and received by all parties.

What did you find most impressive about this company?

What I am most impressed with about Brights is how knowledgeable and involved the entire team is in my project. Every weekly meeting we have includes all team members and everyone always has something to bring to the table. Each member of the team seems to have their own specific skill sets, which are identified and utilized in order to make the project more efficient and effective as a whole.

The project manager is doing an incredible job at ensuring that everything is organized, communications are constant and clear, and that the entire team is always on the same page. Additionally, I am extremely pleased with how hands-on the CTO of Brights is. He attends almost every one of our weekly meetings and his technical and business skills are extremely apparent every time he contributes to our team discussions. Having someone of his expertise involved in our project on a daily basis has helped us to more quickly identify a number of effective solutions to obstacles that we encountered, in turn making our entire project that much more efficient.

We were also extremely impressed with how quickly the entire team was able to understand our platform and business model with extremely limited prior experience in the industry. The Brights team seems to enjoy working on our project, which has made this process that much more pleasurable.

Are there any areas for improvement?

There isn’t anything that we have been unhappy with thus far, and definitely no major improvement points or red flags.

Please describe your company and your position there.

Aimbulance, marketing strategies, brands, and advertising

For what projects/services did your company hire Brights?

We needed development of website by our design with animations and programming calculator for counting how many taxes pay any citizen for one, two and five year, concerning expenses per month

What were your goals for this project?

We wanted to give an opportunity for any citizen to count how many taxes he pays every year and give information about corruption schemes of money stealing from the state budget

How did you select this vendor?

They were recommended to us by friends

Describe the project and the services they provided in detail.

They developed, configured, and launched a website with perfect layout, nice animation and complex calculator.

What was the team composition?

The team consisted of front-end and back-end developers, QA specialists, CTO and project manager. They followed the requirements and used a flexible approach in all discussions, we also had a stable project manager who was our direct and permanent point of contact.

Can you share any information that demonstrates the impact that this project has had on your business?

Users are interested in website and often share it with each other, GA shows us high traffic

How was project management arranged and how effective was it?

Their team regularly complied with deadlines and help us with any requests, we can contact with project manager any time we need and receive information about the project.

What did you find most impressive about this company?

Team concern to the project like their own and happy to suggest or give advice even it out of their scope of work.

Are there any areas for improvement?

Everything was good

Please describe your company and your position there.

I am the design director of spiilka design büro, a design solutions company. 

For what projects/services did your company hire Brights?

We wanted development for a corporate website for a local bank including integration of the bank services. We also required the development of online banking system.

What were your goals for this project?

We wanted to replace the legacy website. We also needed the development of a bank service that included credit and deposit calculation, money transfer, and booking bank services.

How did you select this vendor?

We wanted a company to provide product development for a reasonable price with five or more years of experience. We wanted to choose a company with a flexible timetable that could keep up with deadlines. Brights met the initial requirements. 

Can you go into detail about the services they provided and the scope of the project?

Brights team developed a corporate website and designed the content. They integrated it into an online system and developed UI based on modern services such as Vue.js and CSS3. Brights developed the front-end and back-end admin console for the bank.

What was the team composition?

Their team consisted of two back-end developer, two front-end developers, and a project manager.

Can you share any information that demonstrates the impact that this project has had on your business?

The bank's clients were pleased with the website as it became easier to communicate and manage personal data.

How was project management arranged and how effective was it?

The project manager and team do not hesitate to inform you about mistakes and propose better solutions.The project was delivered consistently, sticking to timeline and budget.

What did you find most impressive about this company?

Brights is an experienced company that is flexible to the clients’ needs. They are ready to adapt to changes in the scope of work and scheduling. Brights was always delivering high-quality solutions and consulted us on technical topics.

Are there any areas where they can improve?

I believe there are no significant areas to improve. It was a pleasure working with the team and I definitely recommend hiring them.

Please describe your company and your position there.

Company: AVELLUM is a leading Ukrainian full service law firm with a key focus on Finance, Corporate, Dispute Resolution, Tax, Real Estate, and Antitrust. Poisition: Mariya Opryshko, BD Manager

For what projects/services did your company hire Brights?

This vendor was recommended by our creative agency for the development of a corporate website and its further support.

What were your goals for this project?

The goal was to create a modern website which was meant to transform the old-fashioned image of lawyers and legal profession. The main challenge was connected to lots of descriptions inevitable for legal texts. Brights team managed to implement the project in the most effective way. We started working with Bright in 2016 and the relationship is ongoing.

How did you select this vendor?

By recommendation.

Describe the project and the services they provided in detail.

The creative agency we worked with provided all wireframes and designs, while Brights managed the development of our website. Brights team completed the project in a limited timeframe. We are satisfied with new UX which streamlines customer funnel - from general description of the company to call to action which in our case - the decision to drop an email to a certain lawyer.

What was the team composition?

The project team included 10 specialists, including CTO, front-end and back-end developers, QA specialists and project manager.

Can you share any information that demonstrates the impact that this project has had on your business?

Among the most tangible results we achieved with Brights team I would like to highligh the following: 1) we reduced the bounce rate from 70% to 25% only, which is an amazing result for websites for professional services 2) we increased the website session length to almost 3 min (and even longer for certain sources of trafic) 3) we significantly increased the number of website visits.

How was project management arranged and how effective was it?

Brights lead developer is very knowledgeable, he smoothly managed their team. Thewhole team was responsive and easy to work with. We could have reached the project manager at any time and all our questions and concerns were managed in the best possible way.

What did you find most impressive about this company?

During the active phase of development the team 1) quickly addressed our concerns 2) explained the technologies that were chosen 3) was flexible and ready to go extra mile for the client.

Are there any areas for improvement?

No.

Please describe your company and your position there.

I am the founder of a startup focused on delivering software and interactive tools to large enterprise businesses.

For what projects/services did your company hire Brights?

We hired Brights to build very complex interactive tools and a platform to manage it. The project had multiple different needs and had to leverage a variety of different coding languages.

What were your goals for this project?

Our goal was to have a working MVP that we could use to help build our business and start the sales process.

How did you select this vendor?

We found the on Clutch.co, and Brights came back with the best proposal at the best price.

Describe the project and the services they provided in detail.

Brights built seven interactive tools for us, as well as an admin portal to manage the tools.

What was the team composition?

The team was comprehensive and included their CTO, a project manager, and a QA analyst, as well as several developers specializing in different things.

Can you share any information that demonstrates the impact that this project has had on your business?

This project gave us a working MVP that we can use to launch our business. The end result is great, and it's something that we can use as a launching pad for our business.

How was project management arranged and how effective was it?

Project management was great. They were proactive with questions and always hit deadlines.

What did you find most impressive about this company?

Their ability to produce extremely high-quality work that matched our expectations. I also liked the fact that they challenged what our plans were at the right times to make the project more succesful.

Are there any areas for improvement?

No. Everything was great.

Please describe your company and your position there.

Tradalaxy is the international B2B marketplace for small and medium businesses that enables them to trade internationally by utilizing opportunities stemming from free trade agreements (FTA). My role is Head of Operations.

For what projects/services did your company hire Brights?

The challenge was to complete the work as soon as possible and start sales. We passed code written by another team to Brights, so they reviewed the work carefully and did a feasibility study, took over the development, provided solid tech architecture, and conducted QA/QC procedures to ensure the end result meets all acceptance criteria and quality standards.

What were your goals for this project?

The goal was to deliver MVP functionality of the platform that would work flawlessly from the technical standpoint. Moreover, so we would have great UX. We have supplied Brights with all required SDGs. When we could not give the input data, they have provided their suggestions that were quite useful.

How did you select this vendor?

I found them on a tech website.

Describe the project and the services they provided in detail.

UX/UI design and development of the marketplace, along with corporate website development. 

What was the team composition?

The team consisted of designers, front- and backend developers, QA specialists, a team lead, the CTO, and a project manager.

Can you share any information that demonstrates the impact that this project has had on your business?

Brights have been resourceful in speeding up the launch of the platform where possible so that we can start sales. Brights co-owned the product, suggesting numerous ways of delivering design and technical challenges in a meaningful fashion without compromising value for the end user. They also lowered the cost and facilitated the delivery time.

How was project management arranged and how effective was it?

The project was managed professionally. We could reach the project manager at any time and I was sure he will be able to answer my questions. The team has also shown a great work.

What did you find most impressive about this company?

The company was really involved in the process. They worked in a fully dedicated fashion and cared for the results.

Are there any areas for improvement?

Minor things like estimations and delivery assumptions. 

Please describe your company and your position there.

I’m the CEO of a design studio that creates social media content.

For what projects/services did your company hire Brights?

Our company hired Brights to develop a website that was designed to create social media content and generate posts for Facebook, Twitter, Instagram, etc.

What were your goals for this project?

Our main goal was to make a user-friendly and functional product that followed the latest trends in technology and design.

How did you select this vendor?

We worked together on a project for a multinational company in 2016.

Can you go into detail about the services they provided and the scope of the project?

We came to Brights with just an idea, and they helped us with implementation. Aside from helping us with design and development, they also acted as advisors and openly shared their expertise.

What was the team composition?

The team consisted of two designers, one backend developer, two frontend developers, one QA staff, and one project manager.

Can you share any information that demonstrates the impact that this project has had on your business?

It was a pleasure to work with Brights, as they provided us with high-quality work that was delivered on time and within our budget. Thanks to their efforts, we managed to release the website quickly. As a result, we gained even more clients than we expected.

How was project management arranged and how effective was it?

The project was controlled by the project manager, who served as the main contact between our teams. He organized meetings every day or whenever it was needed. I also received updated timelines and plans every week.

What did you find most impressive about this company?

They really cared about our project. They did intensive research to better understand our industry.

Are there any areas where they can improve?

I was satisfied with the project. I wouldn’t change anything.

Please describe your company and your position there.

I am a digital manager with Havas Group Ukraine, a marketing company.

For what projects/services did your company hire Brights?

We needed to design and develop a promotional website.

What were the goals for this project?

The goal was the create a website to give our users information about a new product launch.

How did you select this vendor?

We were impressed by Brights product development experience. We wanted to create a very specific project and they were the best team for us.

Can you go into detail about the services they provided and the scope of the project?

Bright designed and developed a website that highlighted a product with several unusual elements.

What was the team composition?

We had a dedicated project manager at Bright. We also worked with two designers, two backend developers, two frontend developers and a QA resource.

Can you share any information that demonstrates the impact that this project has had on your business?

Our client received a lot of attention from this project, and the information about their new product was spread among customers.

How was project management arranged and how effective was it?

The project manager organized meetings and we also held skype calls. They regularly sent us progress reports.

What did you find most impressive about this company?

They provided us with high-quality work on time and on budget. Working with Brights was a real pleasure.

Are there any areas where they can improve?

Their progress reports could be more detailed. 

Please describe your company and your position there.

I am a Business Intelligence Manager at Phillip Morris International.

For what projects/services did your company hire Brights?

We needed to develop a CRM analytics portal to track our employee’s KPIs.

What were your goals for this project?

We wanted to create an interactive, online portal, with analytical data, to help employees track their performance.

How did you select this vendor?

Brights won the tender we issued.

Can you go into detail about the services they provided and the scope of the project?

Brights designed the UI and UX, and handled frontend development.

What was the team composition?

We had a project manager, two designers, two backend developers, two frontend developers, and a QA resource.

Can you share any information that demonstrates the impact that this project has had on your business?

The analytical CRM tool helped us set and manage goals and tasks, as well as track KPIs.

How was project management arranged and how effective was it?

I communicated with the project manager, who was responsible for documentation and team-wide communication. We also had status meetings every day, with the entire team, to discuss plans and completed tasks.

What did you find most impressive about this company?

They are open to sharing ideas and discussing alternative solutions. They are also flexible in switching from one concept to another.

Are there any areas where they can improve?

There’s nothing to improve; we’re totally satisfied with the project.