BrandExtract

BACKGROUND

Please describe your company and your position there.

I am the CEO of a company that provides environmental services to the energy industry. We safely sequester energy waste onshore in the United States, and are working to develop carbon sequestration infrastructure.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BrandExtract, and what were your goals?

We have used BE for a variety of branding and marketing initiatives, including the rebranding of the company in 2015, and a major brand update in 2020/21. Our goals were to position Milestone to be the leader in energy waste management in our regions, and to be recognized as a leader in sustainability within the energy industry.

SOLUTION

How did you select this vendor?

Our senior leadership had a prior relationship with the CEO at BE. We also reviewed 4 different vendors in 2015 and selected BE based on their prior work with similar companies, and their depth and breadth in the space.

Describe the scope of their work in detail, including any steps and the final deliverables.

They did a detailed brand assessment by speaking with both internal and external stakeholders. Then they worked with our team to deliver a compete brand package. During the brand update, they repeated much of the same process, and worked closely with me and other senior leaders to develop a more sustainability-oriented and forward-leaning brand message. Marketing collateral associated with that effort is still being created and we continue to collaborate today.

How many people from the vendor's team worked with you, and what were their positions?

Maybe 5-7 people were involved that we could see directly. I worked with their CEO, while other members of my team worked more directly with their account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our brand image today is definitively more sustainability-oriented and forward leaning. We are recognized as a leader in our space, and our market share has grown materially during the project.

Describe their project management style, including communication tools and timeliness.

We have regular touch-points with their project team. I'm not directly involved with all of them. They then will go back and assess the requirements of any particular project and revert to us with expected costs and timelines.

What did you find most impressive or unique about this company?

They think creatively and are committed to only providing the highest-quality content.

Are there any areas for improvement or something they could have done differently?

Sometimes their processes could be faster. Some projects spend much more time to plan than they do to execute. Faster execution would be valuable.