Brand Provoke

Introduce your business and what you do there.

I’m the country head at Papercats, a paper bag, paper boxes, and stationery products manufacturer.

What challenge were you trying to address with Brand Provoke?

We wanted to start an online store. The previous vendor we hired didn't finish the project and we had a horrible experience working with them.

What was the scope of their involvement?

Brand Provoke developed the e-commerce store and I provided the design. The team then implemented these designs and helped us make changes to the site.

What is the team composition?

I had one point of contact who coordinated with his team.

How did you come to work with Brand Provoke?

I was advised by my friends to go through Clutch to find a company. I found a developer based in India and they were very accommodating and we decided to do everything through them.

How much have you invested with them?

We invested $2,250.

What is the status of this engagement?

We worked together from July–September 2020.

What evidence can you share that demonstrates the impact of the engagement?

They were really accommodating and helpful. They delivered exactly what I wanted and always went the extra mile. I didn’t know at the time that I needed content, but they helped build the content for me. It wasn’t a part of our deal but they did it anyway. Brand Provoke did their best and gave me more than what I asked for.

How did Brand Provoke perform from a project management standpoint?

Everything was perfect with project management and timelines. It was great.

What did you find most impressive about them?

They were understanding and helped guide us.

Are there any areas they could improve?

It would be nice if they had designers as well. I got designs from somewhere else.

Do you have any advice for potential customers?

I recommend using them.

Please describe your company and your position there.

I work in a retail eyewear, omnichannel company which is the largest e-retailer in the category, in India. Brand experience is of high importance for our offline and online customers. The company is driven by startup culture and values. Making bold decisions is a part of everyday work here.

The brand speaks for the youth driven, enthusiastic and bold personality of the company. I work here as a category/merchandizing manager in one of its business units. Part of my job is to provide our customers the best brand experience throughout their journey with our product.

For what projects/services did your company hire Brand Provoke?

We hired Brand Provoke to work on our first packaging project, which was purposed to provide the unboxing experience to our customers who get in tangible contact for the first time with our product.

Creating brand experience through packaging was new for our internal teams, hence, we reached out for better capabilities to execute. We needed a team which was familiar with creating pleasant brand experiences with secondary product packaging.

What were your goals for this project?

Since it was a brand engagement project, our outcome was gauged by the customers sharing their experience with us about the branding. This project served us positively in creating the first interaction with brand impactul and lasting.

How did you select Brand Provoke?

We reached out to our internal commercial team and did our market research to find the vendors. We were able to shortlist 4 agencies for the work.

We gave them time to pitch their ideas and implementation plan for a common brief. In the selection process, the marketing manager, the product head and the business head were involved.

Describe the scope of their work in detail.

The process started with a lot of meetings to understand our requirements in all perspectives and the result we wished to achieve. This was followed by regular idea presentation sessions.

Since, we work with aggressive deadlines, it was a demanding project. They came with diverse options to cover the entire spectrum of our audience. With new catchy taglines, and personification of our brand logo, their work stood apart from the others.

We really liked their work and signed them up for a recurring contract to create our brand content for sales collaterals and other packaging elements. I was the point of contact in my company for the agency along with my colleague.

We were responsible to share brief, guidelines and timeline, with interim feedback during the process. The final deliverables consisted of a range of sales collaterals including, brochures, leaflets, booklet, posters, website banners etc. and secondar packaging boxes.

What was the team composition?

From the vendor side, we usually interacted with two brand strategists, who worked with 2-3 designers at a time. It remained the same.

Can you share any outcomes from the project that demonstrate progress or success?

Since working with them, we have received numerous remarks on our catchy branding and our social media engagement increased by around 90% at the launch period and since then our followers have increased by ~200%.

The results exceeded our expectations and we were able to achieve the objectives. The internal teams have taken cues from us for their brands.

How effective was the workflow between your team and theirs?

We had regular weekly meetings, in which we kept our things on track using MOMs and dedicated mails. We used trello internally for keeping tab on the schedule and zoom calls for the meetings. The vendors were highly receptive to feeback given and tried their best to meet our reuirement.

What did you find most impressive about this company?

They are very versatile with their ideas which helps us to test with plethora of options. Other than that they are resourceful and understand client needs from work to cost cutting.

Are there any areas for improvement?

I am looking forward to see them doing even bigger projects with more maturity and experience in the field. As starters they are a very bright and enthusiastic team to work with.

Introduce your business and what you do there.

I am the country manager of Planova, a shopfitting company. We help provide companies with all of the services and products needed to build a shop concept, including providing 3D and VR designs. Our team manages the process for building the store, produces all shopfitting materials, and builds the shop. We have our own wood and steel production companies and our own product facilities. To fill in the gaps of products that aren’t our own, we frequently work with our partners in China.

What challenge were you trying to address with Brand Provoke?

We needed to rebrand our corporate identity and create a new website.

What was the scope of their involvement?

Brand Provoke developed and designed a new website and rebranded our company. They started by going through our manual, which details how our logo and Windows templates are used, as well as how we write emails and make our business accounts. Their team redesigned our logo and ensured that it was used across the board.

The Brand Provoke team compiled a PowerPoint presentation that describes our company, where we came from, what we do and in which industries, as well as examples of past projects. They also created marketing collateral and clothing for us to bring to tradeshows. 

Their team created a completely new website for us from scratch, detailing who we are as a company. The site utilizes the new design, descriptions, fonts, and letter type they created for us. All of our projects are displayed on the site, which shows that we’re sustainable and working within safety requirements. Every month, they provide us with new content to post on the site.

What is the team composition?

My main point of contact is Vishal (Principal Consultant & Founder, Brand Provoke), although other members of the team work on our project. 

How did you come to work with Brand Provoke?

The owner of our company had some experience with Brand Provoke through another position and asked me to get in contact with Vishal.

How much have you invested with them?

We have invested about 75,000€ (approximately $83,000 USD).

What is the status of this engagement?

Our ongoing engagement with Brand Provoke began in January 2018.

What evidence can you share that demonstrates the impact of the engagement? 

We are very satisfied with the work they have done for us. 

How did Brand Provoke perform from a project management standpoint?

Brand Provoke provides us with monthly statistics about our website. Our teams communicate via email and we have a bi-monthly Skype call to share ideas. 

What did you find most impressive about them?

Brand Provoke goes above and beyond to meet our requests. Their team produces quality work. They are proactive and have a lot of ideas. 

Are there any areas they could improve?

No, nothing comes to mind. 

Do you have any advice for potential customers?

Whenever I have an idea, I brainstorm with Vishal. These sessions always result in Brand Provoke using the information they receive from us, so I recommend this kind of collaboration.

Please describe your company and your position there.

Head of Sales & Marketing at Zorin

For what projects/services did your company hire Brand Provoke?

Lack of standardised online presence, and integrative offline and online communication

What were your goals for this project?

To synchronise every marketing aspect of the firm with a single firm.

How did you select this vendor?

Online research and multiple rounds of interview

Describe the scope of their work in detail.

SEO, SMM, Content Creation, Videos, Topical Posts for Whatsapp communication, Catalogues, Flyers, Price lists and other stationary.

What was the team composition?

5-10 People.

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen an increase in traffic by 80% on the website, and increase in engagement across all online platforms. Even an increase in incoming calls.

How effective was the workflow between your team and theirs?

Project Manager used to follow up almost everyday, while they were assigned tasks on weekly basis. Constant follow ups made it feel like a great synergy.

What did you find most impressive about this company?

The constant communication, timely project delivery, and great leadership make this company great to work with.

Are there any areas for improvement?

3D modelling and development is one area that can be looked into considering the market requirements these days.

Please describe your company and your position there.

I am business head at hexa wood pvt ltd

For what projects/services did your company hire Brand Provoke?

We hired brand provoke for complete brand identity of our firm

What were your goals for this project?

To create awareness of our brand

How did you select Brand Provoke?

We selected Brandprovoke after interviewing 7 other companies was very impressed by seeing their presentation

Describe the scope of their work in detail.

All branding collaterals including logo and website

What was the team composition?

They have complete man-force which handle different categories of work

Can you share any outcomes from the project that demonstrate progress or success?

Very impressive

How effective was the workflow between your team and theirs?

We do meeting regularly

What did you find most impressive about this company?

Their teamwork impressed us the most.

Are there any areas for improvement?

There is no age of learning improvement comes with it

Please describe your company and your position there.

They were in charge of the overall rebuilding of the image of the pioneers in renewable energy.

For what projects/services did your company hire Brand Provoke, and what were your goals?

Our site was outdated and we wanted a clean and professional look going forward.

How did you select this vendor and what were the deciding factors?

They were selected through a word of mouth reference.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They were tasked with concept creation to commissioning.

How many people from the vendor's team worked with you, and what were their positions?

We were provided a full team.

Describe their project management style, including communication tools and timeliness.

Their project management style is appreciated.

What did you find most impressive or unique about this company?

Their nature and harmony towards the commitment to the project impressed us.

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

Neptune Group is well know from 30 years for innovative products and solutions to electrical infrastructure. Myself Vikram Singh Director Integration is looking for Energy Management and Integration business of the group.

For what projects/services did your company hire Brand Provoke?

Elecrama is one of the largest and well known electrical exhibition of India. Neptune is known for its innovative mind also looking for stunning stall design and innovative products brochures and digital media to launch new products and enhance existing products.

What were your goals for this project?

Reach maximum consultants and big customers by bringing them to our exhibition booth. So we run a massive digital media campaign.

How did you select this vendor?

Brand Provoke is attached to Neptune around 4 years back and he is able to provide valuable solution to promote our brand.

Describe the scope of their work in detail.

Design Electrama Stall Design all art work, lighting, furniture etc Design billboards, brochures Design digital video

What was the team composition?

4 people were involved

Can you share any outcomes from the project that demonstrate progress or success?

People liked our stall / booth and more than 300 visitors registered their presence with highly satisfied manner.

How effective was the workflow between your team and theirs?

Need improvement

What did you find most impressive about this company?

Highly experienced designers

Are there any areas for improvement?

There is always chance of improvement.

Please describe your company and your position there.

Being the leading real estate company for the last 32 years in Delhi NCR. We have a team of over 200 consultants working round the clock in the resale market with the highest inventory and listings available with us.

For what projects/services did your company hire Brand Provoke?

I hired brand provoke for a website redesign and enhance digital presence of Buniyad.

What were your goals for this project?

Our goal was to create a dynamic website with a never before seen interface of the transactions are done in the most transparent and digital manner.

How did you select this vendor?

Was researching about some companies online. Came through their website and liked their design and ideas. Moreover the convenience of having their team near my office, made it easier to meet often and discuss the future plan of action rather than communicating over phone and email.

Describe the project in detail.

The project was website design and development with some assistance in digital marketing as well.

What was the team composition?

The team is a mixed of all individuals working from development, design, UI/UX, social media executives etc.

Can you share any outcomes from the project that demonstrate progress or success?

The initial phase of the website was developed and completed as promised. While we are working on further enhancing the website and adding some functionalities in phase 2

How effective was the workflow between your team and theirs?

The work flow was quite good as the communication and the vision was always clear and well thought of.

What did you find most impressive about this company?

The most impressive thing about the company would be their designers and how well they strategise before working on a project.

Are there any areas for improvement?

The only area of improvement would be to have time bound tasks and provide weekly or monthly updates in the form of a report should be submitted to the client so they are aware of the progress and is visible.