What evidence can you share that demonstrates the impact of the engagement?
We currently have a worldwide reach of over 70,500 installs to date. As of five minutes ago when I happened to check, we've been averaging around 5,000 monthly active users. Regarding paying customers, we're in the low thousands.
Binary Studio offers a much better value than expensive US developers or ones in Germany where I'm based. Furthermore, they provide better deliverables than cheaper firms in the Eastern hemisphere. Despite competitive prices, the quality of both Binary Studio’s teammates and coding is exceptionally high.
Our app has a 4.5-star rating on Google Play and a 5-star rating on the iOS App Store. Most of our user feedback is pretty good. Most negative feedback on either platform are complaints about financial trading loss, rather than the app's usability and technical side. Occasional bugs that slip through the QA process that get a negative response. Overall, though, the UX receives positive comments that indicate people seem to like the app. One comment that stood out was that it's "revolutionary."
How did Binary Studio perform from a project management standpoint?
My company is spread out across offices in New York and Europe plus contractors in Ukraine, India, and the Philippines. Since we're already a delocalized and decentralized team, we use Slack as our primary communications channel. The entire team is used to working far apart from each other, so adding Binary Studio to our correspondence was easy. My CTO is based in eastern Ukraine on the opposite end of the country from Binary Studio. Having similar linguistic and cultural connections makes the work much easier.
One advantage we found was that Binary Studio' time zone proximity to our backend development makes it easier for those teams to communicate during the working day. We've been using Trello to design and track progress on sprints and provide all the bug tracking tools like Bug Snag we have available. They take this process quite seriously and usually spend a few days up to a week checking for errors.
What did you find most impressive about them?
I like their salesman, who's such a nice guy. He flew me out along with some of my other developers internationally to meet the Binary Studio team. I had a great time getting to know them in person; they're very welcoming and a lot of fun. They go out of their way to make clients feel the developers at Binary Studio are part of your team.
Are there any areas they could improve?
I don't like their invoicing schedule, which is different than what my accountants are used to. They bill us before the next month's work, which frustrates my accountants because it adds more work for them. I've asked them to change it, but I assume they've been burned by unreliable customers in the past. Other than that, I'm pretty happy with the process.
Do you have any advice for potential customers?
It's important to know how to manage these types of projects remotely. When outsourcing development, you need to be entirely in charge of all the preparatory work. Tasking a contractor with those responsibilities will likely end in disappointment.
Completing the processes from design through the specifications beforehand will yield a much better UX. It wouldn't be Binary Studio’s fault if the designs aren’t satisfactory since that's not their area of expertise.